THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rod@welchco.com


S U M M A R Y


DIARY: May 27, 1999 09:44 AM Thursday; Rod Welch

Purchased book on empathic design, "Innovator's Dilemma."

1...Summary/Objective
2...Innovator's Dilemma Marketing Disruptive Technologies
3...Disruptive Technologies Improve Work Presne Innovator's Dilemma
4...Good Management for Sustaining Technology Causes Failure Over Time
5...Seeds of Failure Sown by Success
6...Success Breeds Focus on Status Quo Breeds Blindness to Opportunity
7...On page xiii the author defines "technology" and "innovation"
8...Attitude Based on Common Sense Causes Dilemma of Pilot Testing
9...Fear of Incompetence Avoided by Demanding Proof of Cost Savings
10...Agnostic Marketing Experiments to Discover Disruptive Technology
11...Disruptive Technology Like Grove's "Strategic Inflection Point"
12...Waiting for Others to Market Disruptive Technology is Too Late!
13...Market Research Listening to Customers Stiffles Innovation
14...Innovation Stiffled by Organizations Use Market Research
15...Flapping Wings Requiring Market Research Prevents Innovation
16...Quantifying Markets for Disruptive Technologies is Flapping Wings
17...Disruptive Technology Requires Plans for Learning and Discovery
....Markets that Don't Exist Can't Be Analyzed
....Teaching Education Advertising Strategies Disruptive Technologies
18...Courage to Experiement Discover Innovate Key to Sustainng Business
19...Fear Failure Prevents Experimenting Discover Innovate
20...Experimenting Not Feasible in Organizational Culture Cannot Fail
21...Watch How People Work Don't Listen to What Customers Say They Want
22...Technology Add Value by Improving Work Not Listening to Customers
23...Disruptive Technologies Solve Problems Not Listening to Customers
24...Empathic Design Key to Powerful New Technologies
25...SDS Supports Empathic Design
26...Empathic Design Respected at Intel - Needs Leadership
27...Mistakes Due to Limited Span of Attention Causes Rework, Extra Cost
.........................r.e w o r k
28...Culture of Knowledge Moves Beyond Information Technology
29...Leadership Overcomes Inertia of Success That Resists New Methods
30...Cultural Forces Prevent Engineers from being Helped by Com Metrics
31...Lawyers Can Use Com Metrics Because Their Work Pracitce Uses Writing
32...Learning 2 Months Discover SDS Benefits Too Long Deferred Awards
33...Deferred Rewards Cultural Barriar to Knowledge Management
.............The pot is boiling over, turn down the heat!
34...Morris Tried Discuss Communication Metrics at Intel
35...Insulting Educate New Way of Working Successful People Get Mad
36...Competence Improvement Interpreted as Personal Defect People Get Mad
37...Lawyers Use Communication Metrics Instead of Managers and Engineers
38...Leadership Cycle Critical Step - Push, Pull, Prod, Wait...
39...Grove Interviewed on Innovator's Dilemma
40...Manager's Dilemma: Engineers Don't Read, Don't Write
41...Empathic Design Applied by SDS Improves Reading and Writing


..............
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CONTACTS 
0201 - Intel Corporation                                                                                                                                                  
020101 - Mr. Morris E. Jones; Director of Architecture 

SUBJECTS
Leadership Helps Those who Fear Writing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
Innovator's Dilemma, Clayton, Christensen                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Bridge Concept from Known to New                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Sunshine Profits Shield Management from Mistakes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Disruptive Technology Big Rewards New Standards Dominate Market                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Market Potential Setting New Standard                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Disruptive Technology SDS Not Measured by Market Research                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Innovator's Dilemma Marketing Disruptive Technlogy Different Strateg                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Testing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
2011 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
2011 -    ..
2012 - Summary/Objective                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
2013 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
201301 - Follow up ref SDS 61 6132, ref SDS 60 9600.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
201302 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201303 - Purchased book on empathic design, following interview of author on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201304 - television.  The next day, Andy Grove with Intel was interviewed on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201305 - the same program and explained how Intel strives to address disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201306 - technologies.  Grove made a joke that engineers do not read books nor                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201307 - manuals, and if they did this would help Intel. ref SDS 0 5110  Morris                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201308 - said this evening that cultural forces prevent executives from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201309 - improving management. ref SDS 0 1233  Communication Metrics, which                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201310 - uses SDS, can use empathic design to help engineers read and write a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201311 - little more and a little better, based on Morris' report on a seminar                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201312 - that indicated the methods of empathic design sound like the way SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201313 - is used. ref SDS 0 8922                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
201315 -  ..
201316 - Submitted ref DIT 1 linked to this record, and to the reference to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
201317 - Christensen in the record on 990526. ref SDS 61 0338                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
201318 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201319 -     [On 990609 asked Morris for correlation between this analysis and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
201320 -     the notes on Christensen's presentation at Intel. ref SDS 63 0001]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201321 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201322 -     [On 000711 Doug Engelbart's experience is an example. ref SDS 99                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201323 -     1056                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
201324 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201325 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201327 -  ..
2014 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
2015 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
2016 - Progress                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
2017 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
201701 - Innovator's Dilemma Marketing Disruptive Technologies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201702 - Disruptive Technologies Improve Work Presne Innovator's Dilemma                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201703 - Good Management for Sustaining Technology Causes Failure Over Time                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201704 - 
201705 - Yesterday, I cited the book "The Innovator's Dilemma," by Clayton M.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201706 - Christensen, on who should pay for experimenting to improve earnings                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201707 - by adding "intelligence" to management. ref SDS 61 6132  Christensen                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
201708 - explains marketing strategies for "disruptive technologies" are much                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201709 - different, even the opposite, from procedures that work well for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201710 - "sustaining technologies."                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
201711 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201712 -       [On 990616 cited disruptive technology for proposal to National                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
201713 -       Science Foundation. ref SDS 64 2394]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201715 -        ..
201716 -       [On 970125 explain disruptive technology working intelligently.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
201717 -       ref SDS E1 XP7U                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201719 -  ..
201720 - Christensen's key points are...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201721 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201722 -     1.  New markets are created by innovation that adds value from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201723 -         increased productivity and ease of use to save lives, time,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201724 -         and money.  Innovation evolves over time when enabling forces                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201725 -         finally come into alignment.  Studying how people actually                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201726 -         work, and connecting experience over weeks, years, even                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201727 -         centuries discovers opportunities from recognizing patterns in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201728 -         for integrating and syntheszing vastly complex ideas, tools,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201729 -         and processes.  Shannon is an example using binary mathematics                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201730 -         invented in 1666 to develop initial design for digital                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201731 -         computers 300 years later, see NWO. ref OF 4 O54O  Studying                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
201732 -         actual work complements listening to what customers say,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201733 -         because long standing problems become accepted costs of doing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201734 -         familiar things in familiar ways, which people believe are                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201735 -         beyond reach of improvement, and do not want to change,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201736 -         because job and income security accrue from diligence working                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201737 -         hard to gain experience that optimizes productivity with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201738 -         existing methods. ref SDS 0 6633  "Empathic design" performs                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201739 -         use case analysis of how people actually work, rather than                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201740 -         listen to what customers say, because people are so busy                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201741 -         working hard to fix mistakes, there is rarely enough time to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201742 -         think, and so do not understand their own work practices in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201743 -         the context of enterprise processes that generate cost and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201744 -         revenue streams. ref SDS 0 3034                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
201746 -             ..
201747 -            [On 010720 "overkill" is first reaction to disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201748 -            technology that threatens established work proactice with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201749 -            new way of thinking and working. ref SDS B3 JG6M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201751 -             ..
201752 -            [On 101024 1506 "Where Good Ideas Come From:  The Natural                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
201753 -            History of Innovation, Steven Johnson explains innovation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201754 -            is an evolutionary process that connects disparate ideas to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201755 -            recognize powerful patterns from complex processes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201756 -            ref SDS E4 KS5H                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201758 -             ..
201759 -            [On 140625 1203 Supreme Court ruling with legal standard                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
201760 -            for granting patent protection to computer software.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201761 -            ref SDS E5 V94K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201763 -          ..
201764 -     2.  New markets can only be identified by study and experimenting                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201765 -         through trial and error, ref SDS 0 1221, because customers do                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201766 -         not initially recognize added value, and often resist learning                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201767 -         new methods that may dislodge personal competitive advantage                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201768 -         from years of experience doing familiar things in familiar                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201769 -         ways; marketing must enable people to experience added value                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201770 -         without added effort long enough to overcome ignorance, fear                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201771 -         and denial that a new way of working is unnecessary overkill.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201772 -         ref SDS 0 1470  Persistance based on faith from personal                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201773 -         experience that reveals value added is essential, because                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201774 -         initial failure to attract new customers is intrinsic to the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201775 -         process of growing new markets. ref SDS 0 3920  Investing time                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201776 -         and money to grow new markets can be frustrating, like waiting                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201777 -         for water to boil.  However, failure to invest hoping others                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201778 -         will discover new technology and develop successful marketing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201779 -         strategy is too late, ref SDS 0 3960, which aligns with Andy                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201780 -         Grove's book calling for study to discover emerging market                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201781 -         trends that form strategic inflection points. ref SDS 48 3620                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201782 -         Without continual investment to experiment, by the time                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201783 -         organiztional attention recognizes change is occurring,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201784 -         obsolencese has set in, leaving leadership clutching at every                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201785 -         straw as the ship sinks, noted again by Grove, reviewed on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201786 -         980307. ref SDS 47 3416                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201788 -             ..
201789 -            [On 991222 Doug Engelbart offers guidance on investing in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
201790 -            pilot testing. ref SDS 88 5402]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201792 -             ..
201793 -            [On 040802 Gary does not have time to work on explaining SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201794 -            support for "intelligence" in an ASB filing to set a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201795 -            standard on saving time using SDS for organizational memory.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
201796 -            ref SDS D4 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201798 -             ..
201799 -            [On 041110 slow pace of transformation frustrating.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201800 -            ref SDS D6 GP4N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201802 -             ..
201803 -            [On 041118 progress on transformation a Aerospace Company                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
201804 -            SDS listed as product being used. ref SDS D7 YG7M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201806 -             ..
201807 -            [On 041118 no requirements for working intelligently to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201808 -            improve accuracy that saves lives, time, and money.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201809 -            ref SDS D7 KU85                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201811 -             ..
201812 -            [On 041213 transformation slowed by marketing dilemma                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201813 -            engineers who feel SDS improves management are not                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
201814 -            comfortable doing marketing to spread the news that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201815 -            solutions to common Knowledge Management dilemmas bring                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201816 -            opportunities for saving lives, time, and money. ref SDS C6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201817 -            PQ7M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201819 -          ..
201820 -     3.  "Sunshine" profits should be invested to experiment through                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201821 -         trial and error to discover technology that adds value, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201822 -         discovering and creating markets to exploit value added                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201823 -         technology. ref SDS 0 4720                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201825 -          ..
201826 -         Below, Morris suggests innovator pay companies to pilot test                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
201827 -         innovations to improve productivity. ref SDS 0 5672                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201829 -          ..
201830 -     4.  Often this requires separate organizations because the culture                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201831 -         for sustaining technology, which is critical to earn revenue,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201832 -         is different from that which makes disruptive technology                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201833 -         successful. ref SDS 0 7372 and ref SDS 0 2964                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201835 -          ..
201836 -         Belief that organizations cannot afford to experiment with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201837 -         better management processes and tools, cited below, shows                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201838 -         cultural bounds that require strong leadership. ref SDS 0 5672                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201839 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201840 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201842 -  ..
201843 - Seeds of Failure Sown by Success                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201844 - Success Breeds Focus on Status Quo Breeds Blindness to Opportunity                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201845 - 
201846 - The introduction on page xii says...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201847 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201848 -    ...good management was the most powerful reason [well managed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201849 -    firms] failed to stay atop their industries.  Precisely because                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201850 -    these firms listened to their customers, invested aggressively in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201851 -    new technologies that would provide their customers more and better                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201852 -    products of the sort they wanted, and because they carefully                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201853 -    studied market trends and systematically allocated investment                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201854 -    capital to innovations that promised the best returns, they lost                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201855 -    positions of leadership.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201856 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201857 -       [On 000711 Doug Engelbart's experience is an example. ref SDS 99                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201858 -       1056                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
201860 -     ..
201861 -    What this implies at a deeper level is that many of what are now                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201862 -    widely accepted principles of good management are, in fact, only                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201863 -    situationally appropriate.  There are times at which it is right                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201864 -    not to listen to customers, right to invest in developing lower-                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201865 -    performance products that promise lower margins, and right to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201866 -    aggressively pursue small, rather than substantial, markets. [in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201867 -    order to discover forces that lead to profitable sustaining                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201868 -    technologies in the future. ref SDS 0 5880]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201870 -  ..
201871 - Page xiii says...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201872 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201873 -     5. [for] successful firms faced with disruptive technological                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201874 -    change, then the usual answers to companies' problems -- planning                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201875 -    better, working harder, becoming more customer driven, and taking a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201876 -    longer-term perspective -- all exacerbate the problem.  Sound                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201877 -    execution, speed-to-market, total quality management, and process                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201878 -    reengineering are similarly ineffective.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201880 -     ..
201881 -    Every company in every industry works under certain forces -- laws                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201882 -    of organizational nature -- that act powerfully to define what that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201883 -    company can and cannot do.  Managers faced with disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
201884 -    technologies fail their companies when these forces overpower them.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201886 -     ..
201887 -    By analogy, the ancients who attempted to fly by strapping                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
201888 -    feathered wings to their arms and flapping with all their might as                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201889 -    they lept from high places invariably failed.  Despite their dreams                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201890 -    and hard work, they were fighting against some very powerful forces                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201891 -    of nature.  No one could be strong enough to win this fight.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201892 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201893 -      Applying the appropriate strategy for the forces of nature that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201894 -      govern disruptive technology is cited below. ref SDS 0 1155                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201895 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201897 -  ..
201898 - On page xiii the author defines "technology" and "innovation"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201899 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201900 -      ...processes by which an organization transforms labor, capital,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201901 -      materials and information into products and services of greater                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201902 -      value.  All firms have technologies.  A retailer like Sears                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201903 -      employs a particular technology to procure, present, sell and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201904 -      deliver products to its customers, while a discount warehouse                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201905 -      retailer like PriceCostco employs a different technology.  This                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201906 -      concept of technology, therefore extends beyond engineering and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201907 -      manufacturing processes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
201909 -       ..
201910 -      Innovation refers to a change in one of these technologies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201912 -  ..
201913 - This definition reflects Drucker's work reviewed on 911130.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201914 - ref SDS 15 1504, and again on 940125. ref SDS 17 1352                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201915 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201917 -  ..
201918 - On page xiii the author calls these rules...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201919 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201920 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201921 -           ...principles of disruptive innovation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201922 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201923 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201924 - "Sustaining technology" is defined on page xv...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201925 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201926 -    Most new technologies foster improved product performance.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
201927 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201928 -    ...sustaining technologies ... improve the performance of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201929 -    established products, along the dimensions of performance that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201930 -    mainstream customers in major markets have historically valued.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201931 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201933 -  ..
201934 - Attitude Based on Common Sense Causes Dilemma of Pilot Testing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201935 - Fear of Incompetence Avoided by Demanding Proof of Cost Savings                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201936 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201937 -    ...disruptive technologies underperform established products in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201938 -    mainstream markets.  But they have other features that a few fringe                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201939 -    (and generally new) customers value.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
201941 -        ..
201942 -       Seems to support analysis on 960612 that rejection in market                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201943 -       does not measure value of new tools and methods. ref SDS 34 7206                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201944 -       Rather it reflects the challenge of overcoming "attitude" cited                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201945 -       by Jason Yuen at SFIA on 990505. ref SDS 59 4732                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201947 -        ..
201948 -       Doing things differently to improve current methods is rejected                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201949 -       as "unproductive" because there is no experience showing that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201950 -       added effort is cost effective.  Lack of experience causes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201951 -       common sense fear that changing current methods is not cost                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201952 -       effective.  Fear that new methods are hard to learn, and that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201953 -       lack of skill, and lack of time, which are solved by adding a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201954 -       new work role, may impact personal standing with respect to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201955 -       competence, adds to, and is often expressed as, the politically                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201956 -       correct objection that cost savings are not proven.  These fears                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201957 -       cause denial that change is needed.  Overcoming denial and fear                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201958 -       due to ignorance requires getting experience through pilot                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201959 -       testing to show productivity improvement.  However,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
201960 -       organizational culture strongly rewards conformance with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201961 -       existing methods, because non-conformance, by definition, is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
201962 -       "disruptive." Disrupting success seems costly absent experience                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201963 -       proving cost saving benefits. (see below, ref SDS 0 0703). The                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201964 -       demand for pre-experience proof of cost savings, i.e.,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201965 -       productivity gains, in advance of pilot testing, by definition,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201966 -       cannot be provided, and so presents a dilemma. see 940125.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201967 -       ref SDS 17 0624 on 980902, ref SDS 53 1124, and explanation on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
201968 -       981104 that Communication Metrics is "out of the box" thinking.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201969 -       ref SDS 56 4320  On 990422 Dave Vannier seemed to recognize                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
201970 -       Communication Metrics delivers useful "intelligence" on the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
201971 -       Internet, and asked "where to take it from here?" ref SDS 58                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
201972 -       4590  This shows some people see the the power of "intelligence"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201973 -       from the Com Metrics web site, as planned on 971021. ref SDS 45                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
201974 -       9999                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
201976 -        ..
201977 -       Very few people have the faith for making the effort to gain new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201978 -       experience that conflicts with "common sense" and conventional                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201979 -       practice, and so initial markets will be small, and uninviting                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201980 -       to organizations with a lot of hungry mouths to feed (payroll,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201981 -       stockholders).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
201983 -        ..
201984 -       Lynn Conway described this dilemma for the IT industry, reviewed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
201985 -       on 960612. ref SDS 34 1368  On 921205 faith overcomes ignorance,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201986 -       fear and denial to try solutions based on uncommon sense, i.e.,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
201987 -       defy common sense. ref SDS 13 8493                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201988 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
201989 -         [On 990527 Morris cultural forces prevent using Communication                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
201990 -         Metrics at Intel. ref SDS 0 1233]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
201992 -          ..
201993 -         [On 990615 used in NSF proposal. ref SDS 64 2808]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
201995 -          ..
201996 -         [On 990629 NSF provides faith to try new ideas. ref SDS 67                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
201997 -         4278; On 990710 reviewed again. ref SDS 68 3127]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
201999 -          ..
202000 -         [On 990712 people object to clicking to improve management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
202001 -         ref SDS 69 5837]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
202003 -          ..
202004 -         [On 990827 Common Administration may be a way to overcome                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
202005 -         emotional objections to better management. ref SDS 76 1088]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
202007 -          ..
202008 -         [On 991014 Morris contends developer must prove usefulness of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
202009 -         new technology without an opportunity to develop experience                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
202010 -         that provides proof. ref SDS 83 3066]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
202012 -          ..
202013 -         [On 991222 Doug Engelbart offers guidance on investing in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
202014 -         pilot testing. ref SDS 88 5402]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
202015 -       ..
202016 -       Tom Landauer says new technology is difficult to gain
202017 -       acceptance which causes slow, evolutionary change. ref SDS 26                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
202018 -       2004                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
202019 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
202020 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
202021 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
202022 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
2021 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
500K Customers Market Research Not Effective Disruptive Technologies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Disruptive Technology Early Mover Cannot Wait for Others to Create Ne                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Sunshine Profits Create New Markets Take Time to Grow                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Market Innovation Sustain Competitive Advantage Needs Disruptive Tech                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Strategic Inflection Points New Realitiis Requires New Capabilities,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
500K Customers Market Research Not Effective Disruptive Technologies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Cultural Climate Advertise Grow New Market Strategy for Disruptive Te                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
3709 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
371001 -  ..
371002 - Agnostic Marketing Experiments to Discover Disruptive Technology                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
371003 - Disruptive Technology Like Grove's "Strategic Inflection Point"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
371004 - Waiting for Others to Market Disruptive Technology is Too Late!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
371005 - 
371006 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371007 - Christensen says on page 162...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371008 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371009 -    ...Agnostic marketing...no one--not us, not our customers--can know                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
371010 -    whether, how or in what quantities a disruptive product can or will                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
371011 -    be used before they have experience using it.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
371012 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371013 -       Aligns with Einstein's definition of knowledge as experience.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
371014 -       ref SDS 86 3066                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
371016 -     ..
371017 -    Some managers, faced with such uncertainty, prefer to wait until                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
371018 -    others have defined the market.  Given the powerful first-mover                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
371019 -    advantages at stake, however, managers confronting disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
371020 -    technologies need to get out of their laboratories and focus groups                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
371021 -    and directly create knowledge about new customers and new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
371022 -    applications through discovery-driven expeditions into the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
371023 -    marketplace.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371024 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371025 -       On 980307 review of Andy Grove's book calls for managers not to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371026 -       be wimps, and that organizations must invest a portion of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371027 -       earnings to study, ref SDS 48 3620, and experiment with new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
371028 -       methods. ref SDS 47 3416                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
371030 -        ..
371031 -       Grove says "strategic disonnance" is the difference between                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
371032 -       prescribed policy, and what is actually done.  ref SDS 47 5517                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
371033 -       This difference creates vulnerability to disruptive technology,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371034 -       which Grove calls...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
371035 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371036 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371037 -                       strategic inflection points                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371038 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371040 -            ..
371041 -       ... ref SDS 47 6148                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371043 -        ..
371044 -       Grove describes the challenge of getting organizational culture                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371045 -       to embrace a new direction as "traveling through the valley of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
371046 -       death," on 980307. ref SDS 48 4674                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
371048 -        ..
371049 -       Below, Intel cannot afford experimenting to evaluate potential                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
371050 -       for improving management. ref SDS 0 0855  This creates exposure                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371051 -       to disruptive technology, which sunshine profits can buy off for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
371052 -       awhile, under Drucker's rule that advantages of innovatiuon                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
371053 -       eventually give way, requiring competition on the ability of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
371054 -       management to "execute," as reviewed on 931130. ref SDS 15 1504                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
371055 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371056 -           [On 990625 Fortune cites lack of "execution" main cause of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
371057 -           CEO failure. ref SDS 66 0460]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
371058 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371060 -  ..
371061 - Market Research Listening to Customers Stiffles Innovation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
371062 - Innovation Stiffled by Organizations Use Market Research                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
371063 - 
371064 - Christensen supports analysis on 890809 showing organizations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
371065 - inevitably stifle innovation, ref SDS 3 QS5J, see page xix...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
371066 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371067 -    Companies Depend on Customers and Investors for Resources                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
371068 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371069 -        Aligns with Byte article reviewed 910418. ref SDS 5 MW8N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371070 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371076 -     ..
371077 -    6. companies with investment patterns that don't satisfy their                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
371078 -    customers and investors don't survive.  The highest-performing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
371079 -    companies in fact are those that are the best at this, that is,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
371080 -    they have well-developed systems for killing ideas that their                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
371081 -    customers don't want.  As a result, these companies find it very                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
371082 -    difficult to invest adequate resources in disruptive technologies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
371083 -    -- lower margin opportunities that their customers don't want --                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
371084 -    until their customers want them.  And by then it is too late                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371086 -  ..
371087 - On page discussing sustaining technologies, defined above, ref SDS 0                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
371088 - 4575, ....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
371089 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371090 -    ...people and processes in a mainstream organization cannot be                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
371091 -    expected to allocate freely the critical financial and human                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371092 -    resources needed to carve out a strong position in the small,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
371093 -    emerging market.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
371095 -       ..
371096 -      [On 000116 example of this view. ref SDS 91 0300                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371098 -       ..
371099 -      [On 000711 Doug Engelbart's experience is an example. ref SDS 99                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371100 -      1056                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
371102 -       ..
371103 -      [On 020131 Don Rumsfeld, Secretary of Defense, explains cultural                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
371104 -      forces that resist innovation in big organizations. ref SDS C1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
371105 -      0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
371107 -       ..
371108 -      [On 040802 Gary does not have time to work on explaining SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371109 -      support for "intelligence" in an ASB filing to set a standard on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371110 -      saving time using using SDS for organizational memory.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
371111 -      ref SDS D4 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
371113 -       ..
371114 -      [On 070904 Knowledge Management development lacks focus, slow                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
371115 -      progress 15 years due to common factors that stifle discovery of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371116 -      tools co-evolving with new way of working. ref SDS E2 DV9U                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
371117 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371118 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371119 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371120 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
371121 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
3712 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
Enabling Forces Improvement Change Culture of Knowledge Overcome Fear                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Education Needed Com Metrics Transition IT to Culture of Knowledge                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
Education Intelligence KM Com Metrics Enable Culture of Knowledge Ove                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Flapping Wings Require Market Research Prevents Innovation Cannot Dis                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Disruptive Technology Acceptance Slow, Christiansen, 990527                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
Transition Learn New Tools Need Interim Support Com Manager                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
Culture Knowledge Resisted Mysterious Black Box Requires Transition                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Innoculated by Success Blinds Executives, Managers, Engineers to Need                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Market Analysis Not Effective Disruptive Technologies Markets Don't E                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Totally Convinced Reduces Opportunity to Discover Improvement through                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
4912 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491301 -  ..
491302 - Flapping Wings Requiring Market Research Prevents Innovation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491303 - Quantifying Markets for Disruptive Technologies is Flapping Wings                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491304 - Disruptive Technology Requires Plans for Learning and Discovery                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491305 - 
491306 - On page xxi                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
491307 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491308 -    Markets that Don't Exist Can't Be Analyzed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
491310 -     ..
491311 -    Sound market research and planning followed by execution according                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491312 -    to plan are hallmarks of good management.  When applied to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491313 -    sustaining technological innovation, these practices are                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
491314 -    invaluable...  Such reasoned approaches are feasible in dealing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491315 -    with sustaining technology because the size and growth rates of the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491316 -    markets are generally known.  Trajectories of technological                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
491317 -    progress have been established, and the needs of leading customers                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491318 -    have usually been well articulated.  Because the vast majority of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491319 -    innovations are sustaining in character, most executives have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491320 -    learned to manage innovation in a sustaining, context, where                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491321 -    analysis and planing were feasible.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491323 -     ..
491324 -    In dealing with disruptive technologies leading to new markets,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491325 -    however, market researchers and business planners have consistently                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491326 -    dismal records.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491327 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491328 -        [On 010223 Intel executive cannot predict what customers will                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
491329 -        want; need focus on value added. ref SDS A7 QH4I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491331 -         ..
491332 -        [On 090330 1200 Doctor Hsu at UCSF explains vendors for new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491333 -        health care products pull promising technologies because they                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491334 -        do not achieve sufficient sales before market dynamics begin to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491335 -        reward superior performance. ref SDS E3 T491                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
491337 -     ..
491338 -    Companies whose investment processes demand quantification of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491339 -    market sizes and financial returns before they can enter a market                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491340 -    get paralyzed or make serious mistakes when faced with disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491341 -    technologies.  They demand market data when none exists and make                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491342 -    judgements based upon financial projections when neither revenues                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491343 -    nor costs can in fact be known.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491345 -           ..
491346 -          [On 010720 Morris wants to establish a customer base of 500K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
491347 -          before defining SDS architecture. ref SDS B3 OB8F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491349 -           ..
491350 -          [On 011129 Morris uses outcome based analysis on SDS to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491351 -          conclude it is not worthwhile to invest time for advancing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491352 -          SDS development and marketing. ref SDS B9 7Z6F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491354 -        ..
491355 -       Aligns with recommendations to Chips on 970116. ref SDS 39 4695                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
491357 -        ..
491358 -       Aligns with Grove's explanation of Intel's effort to be an                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491359 -       "early mover" on ideas that have gained wide currency, reviewed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491360 -       on 980307. ref SDS 47 3622                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491362 -        ..
491363 -       Below, this point is made again. ref SDS 0 1221                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
491365 -     ..
491366 -    ...using planning and marketing techniques...[for] sustaining                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491367 -    technologies in the very different context of disruptive ones is an                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491368 -    exercise in flapping wings [to fly]. ref SDS 0 4712                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491369 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491370 -       Below, Morris reports notes of a presentation by Christensen at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
491371 -       Intel, indicates he advocates keeping sustaining technologies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491372 -       competitive with disruptive technology. ref SDS 0 6825                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
491374 -        ..
491375 -       This seems to be the opposite of Christensen's view, reflecting                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491376 -       his point that managers in successful organizations see things                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491377 -       through the prism of maintaining the status quo. ref SDS 0 0703                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491378 -       Intel's former, CEO, Andy Grove warned that success blinds                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491379 -       managers to opportunity. ref SDS 47 3740                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491381 -  ..
491382 - On page 147 chapter seven...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
491383 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491384 -                Discovering New and Emerging Markets                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
491385 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491386 -    Markets that do not exist cannot be analyzed:  Suppliers and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491387 -    customers must discover them together.  Not only are the market                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491388 -    applications for disruptive technologies unknown at the time of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491389 -    their development, they are unknowable.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
491390 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491391 -       This answers Lynn Conway's question reviewed on 960612 about                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491392 -       overcoming cultural resistance to new ideas. ref SDS 34 1368                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
491393 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491394 -          [On 011129 Morris uses outcome based analysis on SDS to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491395 -          conclude it is not worthwhile to invest time for advancing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491396 -          SDS development and marketing. ref SDS B9 7Z6F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491398 -        ..
491399 -       Customers need education, cultural support through leadership                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491400 -       setting example, providing resoruces, and and teaching by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491401 -       advertising and academic training, and must be allowed to gain                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491402 -       experience in order to discover advantage of disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491403 -       technology, per above. ref SDS 0 9711                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
491404 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491405 -           [On 000403 Eric Armstrong makes similar point. ref SDS 93                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
491406 -           0702                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
491407 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491409 -     ..
491410 -    Teaching Education Advertising Strategies Disruptive Technologies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491411 -    
491412 -    The strategies and plans that managers formulate for confronting                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491413 -    disruptive technological change, therefore should be plans for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
491414 -    learning and discovery rather than plans for execution.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
491415 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491416 -       On 980307 Andy Grove, former CEO of Intel, suggests executives                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
491417 -       support experimenting even with "crummy ideas." ref SDS 47 2836                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
491419 -        ..
491420 -       [On 011129 Morris uses outcome based analysis on SDS to conclude                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
491421 -       it is not worthwhile to invest time for advancing SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
491422 -       development and marketing. ref SDS B9 7Z6F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491423 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491424 -    ...much of what the best executives in successful companies have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491425 -    learned about managing innovation is not relevant to disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
491426 -    technologies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491428 -     ..
491429 -    Most marketers ... [are] listening to their customers, but few have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491430 -    any theoretical or practical training in how to discover markets                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491431 -    that do not yet exist.  The problem with this lopsided experience                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491432 -    base is that when the same analytical and decision-making processes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491433 -    learned in the school of sustaining innovation are applied to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491434 -    enabling or disruptive technologies, the effect on the company can                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491435 -    be paralyzing.  These processes [for sustaining technologies]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
491436 -    demand crisply quantified information [on disruptive technology]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491437 -    when none exists, accurate estimates of financial returns when                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
491438 -    neither revenues nor costs can be known, and management according                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
491439 -    to detailed plans and budgets that cannot be formulated.  Applying                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
491440 -    inappropriate marketing, investment, and management processes [that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491441 -    work for sustaining technology] can render good companies incapable                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
491442 -    of creating the new markets in which enabling or disruptive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
491443 -    technologies are first used.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491445 -  ..
491446 - On page 77                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
491447 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491448 -    Rational managers... can rarely build a cogent case for entering                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
491449 -    small, poorly defined low-end markets that offer only lower                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
491450 -    profitability.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
491451 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491452 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491453 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
491454 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
4915 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
Experiment Creativity Product Development Edison Willing to Fail, Cos                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Innovation Risky Invest Sunshine Profits Create New Markets Take Time                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Experiment Rejected Unless Sure of Outcome Reduces Opportunity to Dis                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
5505 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
550601 -  ..
550602 - Courage to Experiement Discover Innovate Key to Sustainng Business                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
550603 - Fear Failure Prevents Experimenting Discover Innovate                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
550604 - Experimenting Not Feasible in Organizational Culture Cannot Fail                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
550605 - 
550606 - On page 159 Christian says....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
550607 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550608 -    Failed Ideas and Failed Managers                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
550610 -     ..
550611 -    In most companies, however, individual managers don't have the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
550612 -    luxury of surviving a string of trials and errors in pursuit of the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
550613 -    strategy that works.  Rightly or wrongly, individual managers in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
550614 -    most organizations believe that they cannot fail. If they champion                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
550615 -    a project that fails because the initial marketing plan was wrong,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
550616 -    it will constitute a blotch on their track record, blocking their                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
550617 -    rise through the organization.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
550618 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550619 -          [On 000116 example of this view. ref SDS 91 0300                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
550621 -         ..
550622 -        On 980307 Andy Grove, former CEO of Intel, stresses in his book                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
550623 -        that middle-managers should not be wimps, and should bring                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
550624 -        forth their honest opinion about actions to improve company                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
550625 -        prospects. ref SDS 47 1091  He seems to strongly recommend                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
550626 -        investing sunshine profits to experiment for discovering better                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
550627 -        methods. ref SDS 47 3416  Cultural imperatives, however, foster                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
550628 -        a go-along-to-get-along mentality, per below. ref SDS 0 1233                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
550630 -         ..
550631 -        On 890809 Morris explained there is no budget for experimenting                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
550632 -        to improve management. ref SDS 3 U87H                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
550633 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550634 -            [...below, Morris explains big companies want others to pay                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
550635 -            for the company to discover how to improve earnings and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
550636 -            stock prices. ref SDS 0 5672                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
550638 -     ..
550639 -    Because failure is intrinsic to the process of finding new markets                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
550640 -    for disruptive technologies, the inability or unwillingness of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
550641 -    individual managers to put their careers at risk acts as a powerful                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
550642 -    deterrent to the movement of established firms into the value                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
550643 -    networks created by those technologies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
550644 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550645 -            [On 040802 Gary does not have time to work on explaining                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
550646 -            SDS support for "intelligence" in an ASB filing to set a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
550647 -            standard on saving time using using SDS for organizational                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
550648 -            memory. ref SDS D4 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
550649 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550650 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550651 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550652 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550653 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
550654 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
5507 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
Empathic Design Computers Strengthens Intelligence                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
Over Horizon People Early Adopters Few Customers Small Market, Morris                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Sunshine Profits Create New Markets Take Time to Grow                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Experiment Creativity Product Development Edison Willing to Fail, Cos                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Learning Investing Time Extra Requires Faith Courage Until ROI Establ                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
7407 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
740801 -  ..
740802 - Watch How People Work Don't Listen to What Customers Say They Want                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
740803 - Technology Add Value by Improving Work Not Listening to Customers                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740804 - Disruptive Technologies Solve Problems Not Listening to Customers                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740805 - 
740806 - On page 161 author notes in the last para...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
740807 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740808 -    ...discoveries often come from watching how people use products,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
740809 -    rather than by listening to what they say.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
740811 -     ..
740812 -    I have come to call this approach to discovering the emerging                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
740813 -    markets for disruptive technologies "agnostic marketing," by which                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
740814 -    I mean marketing under an explicit assumption that no one -- not                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
740815 -    us, not our customers -- can know whether, how, or in what                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
740816 -    quantities a disruptive product can, or will be used before they                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
740817 -    have experience using it.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
740819 -  ..
740820 - Studying use case scenarios of how people actually work fits the model                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
740821 - proposed by Intel in the Byte article reported on 910418. ref SDS 5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
740822 - UT7F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
740824 -  ..
740825 - On 980307 Andy Grove explained executives like to work on familiar                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740826 - things in familiary ways, and hate change to improve productivity,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740827 - ref SDS 48 1657, described the importance of experimenting to discover                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
740828 - ways to improve management, because executives are often in denial                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740829 - about the serious problems they face. ref SDS 47 2044  Earlier on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
740830 - 890523 a vice president explained that a new way of working                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
740831 - intelligently to get things done on time and correctly, seems like                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740832 - unnecessary overkill. ref SDS 1 8R97                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
740833 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740834 -       (see "empathic design" below. ref SDS 0 3034)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
740836 -  ..
740837 - On page 188...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
740838 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740839 -    To measure market needs, I would watch carefully what customers do,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
740840 -    not simply listen to what they say.  Watching how customers                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
740841 -    actually use a product provides much more reliable information than                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
740842 -    can be gleaned from a verbal interview or a focus group.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
740844 -  ..
740845 - On page 208...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
740846 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740847 -    ...the pace of progress that markets demand or can absorb may be                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
740848 -    different from the progress offered by technology.  This means that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
740849 -    products that do not appear to be useful to customers today (that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
740850 -    is, disruptive technology) may squarely address their needs                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
740851 -    tomorrow.  Recognizing this possibility, we cannot expect our                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
740852 -    customers to lead us toward innovation that they do not now need.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
740853 -    Therefore, while keeping close to our customers is an important                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740854 -    management paradigm for handling sustaining innovations, it may                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740855 -    provide misleading data for handling disruptive ones.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
740856 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740858 -  ..
740859 - Empathic Design Key to Powerful New Technologies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
740860 - SDS Supports Empathic Design                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
740861 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740862 - Christensen's idea to evaluate market potential based on actual needs                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
740863 - of the work environment (watching what customers do, and designing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740864 - tools and systems that improve underlying work processes) reflect,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740865 - principles of empathic design, ref SDS 0 6633, which was reviewed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
740866 - previously on 940508. ref SDS 20 6930                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
740867 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740868 -     [On 991129 Net Intelligence uses "Interactive Empathetic Design"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
740869 -     that enable clients to cohere priority knowledge assets. These                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740870 -     quality assets expand capacity to apply knowledge for greater                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
740871 -     business results. ref SDS 87 2745]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
740873 -  ..
740874 - Empathic design is similar to Human Centered Design cited in a HBR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740875 - article reviewed on 940510. ref SDS 21 3850                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
740877 -  ..
740878 - On 960624 Dr. Landauer cited alphabet technology as historic example                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
740879 - of disruptive technology that takes a longer horizon to develop                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740880 - because it is counterintuitive. ref SDS 35 1037                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
740882 -  ..
740883 - On 911123 Morris noticed that Welch Management method using SDS is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740884 - much different from executive work practice. ref SDS 8 1331                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
740886 -  ..
740887 - On 950204 Morris reported attending a seminar that advocated empathic                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
740888 - design, and that the methodology seemed similar to way SDS is used.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
740889 - ref SDS 24 5932                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
740891 -  ..
740892 - Last night the author was interviewed by Charlie Rose on his nightly                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
740893 - television program.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
740895 -  ..
740896 - This morning I ordered the book from amazon.com per invoice in the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740897 - record at ref DRT 1.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
740898 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740899 -                       http://www.amazon.com                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740901 -  ..
740902 - Cost was $24. ref DRT 1 2070                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740904 -  ..
740905 - Paid via credit card.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
740907 -  ..
740908 - Should get the book in a few days.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
740909 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740910 -     [On 990528 received notice book was shipped. ref SDS 62 0001]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
740911 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740912 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
740913 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
7410 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
Leadership Helps Those who Fear Writing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
Experiment Innovation - Who Pays?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Empathic Design, User Centered                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
Rework Caused by Reading Email During                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Law Use Com Metrics for Writing Support                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
Competence Challenged by Com Metrics                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Cursory Analysis Limits Understanding                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Innovator's Dilemma, Morris Partially Read                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
Experiment to Discover Ways to Improve Earnings Intel Wants Others to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Analysis Spontaneous Impulsive Reactive Limits Understanding Critical                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Cursory Analysis Overlooks Inconsequential Details Need Better Follow                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
9513 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
951401 -  ..
951402 - Empathic Design Respected at Intel - Needs Leadership                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951403 - Mistakes Due to Limited Span of Attention Causes Rework, Extra Cost                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951404 - 
9515 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
9516 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
9517 - 2202 called Morris                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
9518 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
951802 -  ..
951803 - This evening, called Morris and mentioned Christensen's interview, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951804 - that I purchased his book, "The Innovator's Dilemma," reviewed above.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951805 - ref SDS 0 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
951807 -  ..
951808 - Advised that Christensen's book is cited in the record on 990526 that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951809 - shows Andy Grove supports investing in experiments to discover tools                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951810 - and methods that improve competence of people and organizations.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
951811 - ref SDS 61 0338                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951813 -  ..
951814 - Morris advised that Christensen's ideas on "empathic design," cited                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951815 - above, ref SDS 0 3034, are respected at Intel.  However, he did not                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951816 - notice, and so overlooked, the reference to Christensen when he read                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951817 - the record on 990526. ref SDS 61 0338  He plans to read it again.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
951818 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951819 -     [On 990718 cursory analysis reflects ambiguity of mental maps.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951820 -     ref SDS 71 5251                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951822 -  ..
951823 - Overlooking information is caused by limited span of attention that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951824 - impacts reading documents like email, books, articles memos, and,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951825 - also, listening in meetings, discussions and calls, as reported on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
951826 - 980722. ref SDS 51 0464                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
951828 -  ..
951829 - At that time on 980722 Morris also noted it is frustrating for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
951830 - managers to spend more than 20 minutes to learn SDS for saving time                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951831 - and money to improve productivity, earnings and stock prices.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
951832 - ref SDS 51 0834  Earlier on 921127 he was frustrated because small,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951833 - inconsequential details grow into major problems. ref SDS 12 0674                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
951835 -  ..
951836 - Morris's plan to re-read the record in order to "take another look"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951837 - is...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951838 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951839 -                         r e w o r k                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951840 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951841 - ...that managers constantly perform to fix mistakes caused by limited                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951842 - span of attention, reviewed on 970829. ref SDS 42 4476  On 940609                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
951843 - Henry Kissinger noted that overlooking critical information makes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951844 - management an "Alice in Wonderland" of continual bumbling. ref SDS 22                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
951845 - 4238  Cost savings from avoiding "rework" was calculated in a report                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951846 - by the U.S. Army Corps of Engineers on 971008. ref SDS 43 1273                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951848 -  ..
951849 - Morris recalled seeing notes of Christensen's presentation at Intel,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951850 - prepared by an attendee.  He drew from the notes that "empathic                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951851 - design" applies to continual improvement of "products" in order to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
951852 - avoid being overtaken by "disruptive technologies."                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951853 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951854 -     [On 990609 asked Morris for correlation between this analysis and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951855 -     the notes he reviewed on Christensen's presentation at Intel...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951856 -     ref SDS 63 0001]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
951858 -  ..
951859 - Morris commented that Communication Metrics improves management, per                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951860 - his explanation on 911123, ref SDS 8 0477, which is different from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
951861 - improving "products," and so concludes that empathic design and ideas                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951862 - on disruptive technology, cited by Christensen, above, ref SDS 0 5258,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951863 - do not apply to trying Communication Metrics.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
951865 -  ..
951866 - This view reflects Christensen's point that established firms have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
951867 - difficulty discovering "disruptive technologies," ref SDS 0 7372, by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951868 - experimenting through "trial and error," ref SDS 0 0703, which is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951869 - essential for growing new markets. ref SDS 0 3795                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951871 -  ..
951872 - We did not review today, Morris' report on 950204 that SDS supports                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951873 - empathic design. ref SDS 24 5932                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951875 -  ..
951876 - I advised that Andy Grove will be interviewed by Charlie Rose at 1200                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951877 - mid-night.  Suggested that Morris try to view the program, or tape it                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951878 - for later review.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951880 -  ..
951881 - Morris indicated Welch should pay for experimentation required by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951882 - empathic design to test innovations, as recommended by Andy Grove for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951883 - Intel to remain a strong market force, set out on 990526. ref SDS 61                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
951884 - 3660                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951886 -  ..
951887 - This seems to reject investing sunshine profits for innovation to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951888 - remain competitive, cited by Christensen, above, ref SDS 0 4896                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951890 -  ..
951891 - Overcoming the willfully blind, and impenetrable obdurance is cited by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951892 - Grove in his book as "traveling through the valley of death," on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
951893 - 980307. ref SDS 48 4674   Supports advantage of separate organization                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
951894 - to avoid cultural blinders, suggested by Christensen. ref SDS 0 1300                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951895 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951896 -      [On 991014 Morris maintains developer has entire burden to prove                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951897 -      usefulness, and customers have no moral obligation to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
951898 -      experiement. ref SDS 83 6156]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
951900 -       ..
951901 -      [On 991222 Doug Engelbart offers guidance on investing in pilot                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
951902 -      testing. ref SDS 88 5402]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951904 -  ..
951905 - Communication Metrics saves money and increases earnings, as reported                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951906 - on 981027. ref SDS 55 7315  If Welch pays for the experiment, does                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
951907 - that bring entitlement to a share of increased earnings?  Suppose $2B                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951908 - is saved over a year.  How much of that would a firm give up?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
951909 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951910 -      [On 001207 too many people having too many problems cause                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
951911 -      productivity, earnings and stock prices to fall. ref SDS A3 V54M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
951913 -       ..
951914 -      [On 010720 Morris explains SDS Utopia - Microsoft = overkill,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951915 -      anything SDS adds is unnecessary. ref SDS B3 JG6M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
951917 -  ..
951918 - Normally, companies take the risk of investing to evaluate innovations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951919 - that improve productivity, cited by Drucker reviewed on 931130,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951920 - ref SDS 15 1504, since this is the only lasting source of earnings;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951921 - Christensen points out that investing in unproven technologies is the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951922 - only way to avoid being overtaken by market forces. ref SDS 0 5258                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
951923 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951924 -      [On 010911 US attacked in New York, Pentagon loss of 5,000 lives                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951925 -      due to failed intelligence. ref SDS B4 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951927 -       ..
951928 -      [On 011031 economy steepest decline in 10 years. ref SDS B7 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951930 -       ..
951931 -      [On 011102 job losses biggest in 2 decades. ref SDS B8  0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
951933 -  ..
951934 - Andy Grove calls this being alert to "little cat feet" that creep up                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951935 - quietly, then suddenly rise like a tsunami, ref SDS 50 1706, into a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951936 - devestating...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
951937 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951938 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951939 -                       strategic inflection point                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
951940 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951941 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951942 - ...reviewed on 980307, ref SDS 47 6148, which is the challenge of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
951943 - disruptive technology, discussed above. ref SDS 0 KS4O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951945 -  ..
951946 - Christensen seems to further argue that the party at risk needs to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
951947 - make strategic investment in trial and error, i.e., experimenting, to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951948 - discover better products, better engineering, better manufacture,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
951949 - better distribution, better marketing, and, over-riding all of these,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
951950 - better management processes.  Empathic design is a universal principal                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
951951 - of continual improvement that is effective and essential across all                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
951952 - business functions. ref SDS 0 4896                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
951953 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951954 -     [On 000116 Morris noted that most innovations are not useful, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
951955 -     so it is risky to evaluate new methods. ref SDS 91 5063 and also                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
951956 -     ref SDS 91 0627]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
951957 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951958 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951959 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951960 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951961 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951962 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
951963 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
9520 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
Knowledge Benefits Deferred, People Pilot Test 20 Min - 1 Hour                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
Credibility - No Faith to Make Effort to Learn SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
Not Enough Time to Succeed Managers Resist Changing Methods                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
Culture Knowledge Resisted Mysterious Black Box Requires Transition                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Engineers Resist Changing Work Practices, 000413                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
Culture of Knowledge Transition from Information Culture                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
KM Difficult to Understand SDS Core Capability                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
Boss Says Asking to Use Com Metrics Shows Lack of Competence                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
Customers Not Anxious to Add Intelligence to Management Using SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
Knowledge Deferred Reward Information Immediate Data Immediate Use                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
Paperwork SDS Writing Organizational Memory Impedes Expediting Work                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
Cultural Forces Prevent Improvement Transformation to New Way of Work                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B314 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
B31501 -  ..
B31502 - Culture of Knowledge Moves Beyond Information Technology                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31503 - Leadership Overcomes Inertia of Success That Resists New Methods                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31504 - Cultural Forces Prevent Engineers from being Helped by Com Metrics                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31505 - Lawyers Can Use Com Metrics Because Their Work Pracitce Uses Writing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31506 - 
B31507 - Morris said powerful social and cultural forces resist investing time                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31508 - and expense for deferred rewards, ref SDS 0 MR41, and this prevents                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31509 - improving management. as set out in his letter on 990525, ref SDS 60                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31510 - 0966, and cited by Intel's chairman, Andy Grove, below. ref SDS 0 5110                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31511 - On 980307 Grove discusses advantages of feedback; yet, there is a long                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31512 - record of resistance to good management caused by fear of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31513 - accountability. ref SDS 47 5943  On 980905 Morris noted management                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31514 - practices have not changed since the 1960s. ref SDS 54 0714  On 960304                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
B31515 - Forbes reports Intel resisted transformation to manufacturing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
B31516 - microprocessors, which later made them a successful company.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
B31517 - ref SDS 32 8499  On 960703, Intel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31518 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31519 -      [On 020924 people angry about difficulty of transformation to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31520 -      a new way of working intelligently using SDS to align the work                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31521 -      for accurate understandings. ref SDS C7 BV6O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31523 -       ..
B31524 -      [On 020927 cultural change from investing time and money for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31525 -      accurate communication. ref SDS C8 W682                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31527 -       ..
B31528 -      [On 020930 Morris says advance of information technology led to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31529 -      decline of accuracy, making communication biggest risk in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
B31530 -      enterprise. ref SDS C9 5T5I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31532 -       ..
B31533 -      [On 040214 Gary cites Howard Aiken support for long history                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31534 -      showing people stealing good ideas is a low risk, because "good"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31535 -      ideas come dressed in coveralls and look like work to overcome                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31536 -      powerful cultural forces that resist improvement of the status                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31537 -      quo. ref SDS D2 N87M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31539 -       ..
B31540 -      [On 060505 medical management discourages patient single point                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31541 -      contact for collaboration, coordination, and leadership; doctors                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31542 -      afraid that case management is resisted as "interference."                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31543 -      ref SDS E0 R33L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31545 -  ..
B31546 - On 890809 Morris observed how business culture encourages conformance                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31547 - with traditional practices for creating and using information in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
B31548 - meetings, calls and email. ref SDS 3 QS5J  Milton Friedman describes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31549 - the tyranny of the status quo that stifles innovation, reviewed on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31550 - 950911, which the Toffler's propose to solve through empowerment,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31551 - commenting on an article about the Toffler's book "Futer Shock."                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
B31552 - ref SDS 28 0581  Grove explains empowerment for people to experiment                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31553 - on the job to pilot test new tools and methods overcomes inertia of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31554 - success that blinds executives to the dangers of standing pat and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31555 - relying on the status quo to meet new realities. ref SDS 47 3416                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31556 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31557 -      [On 040203 research shows bureaucracy fosters an innovation loop                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31558 -      by using power to command using established methods and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
B31559 -      technology that prevents pilot testing to experiment for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
B31560 -      discovering new methods and technology that improve command and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31561 -      control of the work. ref SDS D1 E44K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31563 -       ..
B31564 -      [On 040802 Gary does not have time to work on explaining SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31565 -      support for "intelligence" in an ASB filing to set a standard on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31566 -      saving time using using SDS for organizational memory.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31567 -      ref SDS D4 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31569 -       ..
B31570 -      [On 040813 movie Command Decision illustrates why improvement                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31571 -      takes a long time because transformation is resisted by powerful                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31572 -      cultural forces. ref SDS D5 IU6U                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31574 -       ..
B31575 -      [On 060217 culture of bureacracy at Kaiser resists transformation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31576 -      to working intelligently. ref SDS D9 1T6K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31578 -  ..
B31579 - Grove explains resistance to improvement in his book, "Only the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31580 - Paranoid Survive" comes from the biological drive for safety that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31581 - feels secure with stability that makes people like to work on familiar                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31582 - things in familiar ways, reviewed on 980307. ref SDS 48 2648  Earlier,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
B31583 - on 910911 social peer pressure prevents improvement, ref SDS 6 543F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31584 - Ross noted this problem at IBM in a call on 920402. ref SDS 10 0344                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31585 - Morris experienced this pressure on 940327 when people got mad because                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31586 - he tried to submit notes of prior events to refresh recollections.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31587 - ref SDS 19 J47F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31588 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31589 -     [On 010517 Pat Lincoln cited social pressures against improving                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31590 -     management. ref SDS B0 WP8G                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31592 -      ..
B31593 -     [On 001004 overwhelming tendency to use bad management that seems                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31594 -     fast and easy in the moment. ref SDS A0 WV4K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31596 -      ..
B31597 -     [On 010719 improving management and innovation is stifled at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31598 -     Aerospace Company. ref SDS B2 YR9J  On 011006 problem cited again                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31599 -     as hopeless to improve. ref SDS B6 EL5F and ref SDS B6 MO6F and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31600 -     further at, ref SDS B6 O99K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31602 -      ..
B31603 -     [On 011210 transformation to a new way of working requires                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31604 -     enabling forces that occurs over a period of 50 years in an                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31605 -     establsihed culture. ref SDS C0 R66K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
B31607 -      ..
B31608 -     [On 020131 Don Rumsfeld, Secretary of Defense, explains cultural                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31609 -     forces that resist innovation in big organizations. ref SDS C1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31610 -     0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31612 -      ..
B31613 -     [On 020920 Jack Park urges abandoning help for powerful people to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31614 -     transform from information to a culture of knowledge. ref SDS C5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31615 -     0E62 and ref SDS C5 0E6Y                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31617 -  ..
B31618 - On 911121 business image of leadership as talking and computers for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31619 - secretaries prevents using SDS. ref SDS 7 B16L  On 920401 Ross cited                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31620 - cultural at IBM to maintain style and image of management as talking                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31621 - rather than capturing organizational memory and using intelligence.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31622 - ref SDS 10 0344  He suggested voice recognition that let managers talk                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
B31623 - to the computer might solve the culture problem. ref SDS 10 4W5M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31625 -  ..
B31626 - On 960828 managers fear improving management because it seems like                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31627 - admitting incompetence, which threatens job security. ref SDS 36 KP4N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31628 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31629 -     [On 991222 Doug Engelbart calls for new way of thinking and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31630 -     working. ref SDS 88 3696                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31631 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31632 -     [On 001219 Luddites resist new ways of thinking and working to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31633 -     improve productivity and earnings. ref SDS A4 FM3J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
B31635 -      ..
B31636 -     [On 001222 leadership enable to overcome resistance to new way of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31637 -     thinking and working. ref SDS A5 1C9M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31639 -      ..
B31640 -     [On 010111 progress slow on deploying new way of thinking and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31641 -     working. ref SDS A6 EF6M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31643 -      ..
B31644 -     [On 010321 explained this worry in POIMS. ref SDS A8 RM4H                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31646 -  ..
B31647 - On 960924 leadership overcomes common sense objections to capturing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31648 - organiztional memory. ref SDS 37 O24L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31649 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31651 -  ..
B31652 - Learning 2 Months Discover SDS Benefits Too Long Deferred Awards                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31653 - Deferred Rewards Cultural Barriar to Knowledge Management                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31654 - 
B31655 - Morris feels there is no market for "knowledge" support.  People want                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31656 - tools for information management that bring immediate gratification                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31657 - like meetings, email, filing cabinets, telephones, Palm Pilots, etc.,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31658 - because the benefits of knowledge, explained in POIMS, ref OF 1 3742,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31659 - are deferred.  New "knowledge" does not yield a reward until days,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31660 - weeks, sometimes years later.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
B31661 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31662 -     [On 020618 SDS records on the Internet show benefits of good                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31663 -     management; creates desire to work intelligently, but seems out                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31664 -     of reach using familiar technology and methods everygody likes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31665 -     SDS explicit links change attitudes from getting by with bad                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
B31666 -     management that seems fast and easy, to using good management                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31667 -     because SDS makes working intelligently to save time and money                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31668 -     fast and easy. ref SDS C3 MU6H                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31670 -      ..
B31671 -     [On 020820 adding links to email using explicit links to sources                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31672 -     on the Internet seems out of reach, so people give up on improving                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31673 -     communication. ref SDS C4 O1QQ                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31675 -  ..
B31676 - People emotionally equate information from a business meeting or phone                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31677 - call to someone saying....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31678 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31679 -             The pot is boiling over, turn down the heat!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31681 -  ..
B31682 - This information has immediate value for taking action that is clearly                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31683 - understood, so follow up can be carried out to get things done, e.g.,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31684 - turn down the heat to prevent a disaster.  People feel "knowledge" is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31685 - gained from going to school, which takes many years before any return                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31686 - occurs.  Business sometimes invests to help people return to school                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31687 - for more knowledge, but normally people make this investment on their                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31688 - own time, because there is no immediate gain to the business.  An MBA                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31689 - degree is an example.  This long cultural experience imparts belief                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31690 - that investing in intelligence support to convert information into                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31691 - knowledge, like SDS, Communication Metrics, Knowledge Management,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31692 - etc., does not bring immediate rewards.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31694 -  ..
B31695 - Since information brings immediate rewards, people demand more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
B31696 - information, and eschew investing to generate knowledge from meetings                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31697 - and other business communications, because deferred rewards bring no                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31698 - satisfying emotional charge, i.e., information feels good, because it                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31699 - has an immediate impact, but knowledge does not.  Since people like                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31700 - feel good management, as Morris noted on 911123, ref SDS 8 1331, he                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31701 - feels it is impossible to help people acquire a thirst for knowledge                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31702 - sufficient to generate a demand for SDS.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31704 -  ..
B31705 - I mentioned that people recognize benefits of saving time and money by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31706 - using SDS to convert information into knowledge, within about two                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31707 - months.  That occurred at PG&E and later at the Corps of Engineers,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31708 - for example reported on 961101. ref SDS 38 8888                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31710 -  ..
B31711 - Morris said 2 months is too long.  People want self-evident benefits                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31712 - to occur immediately, like seeing a backhoe dig 1000 CY in a day,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31713 - instead of 100 CY, or delivering 10 tons of stuff across town, instead                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31714 - of 1 ton.  He feels management work is not susceptible to that kind of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31715 - self-evident improvement because results of action don't occur until                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31716 - much later.  People generally don't think beyond the next day or two,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31717 - so benefits a week or months later do not register.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31718 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31719 -     [On 000709 Morris made same point in telecon with Bill DeHart on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31720 -     experience discovering benefits of SDS at PG&E. ref SDS 98 0784                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
B31722 -      ..
B31723 -     [On 010425 Morris feels SDS benefits of everything in the righ                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31724 -     place at the righ time is self-evident. ref SDS A9 EP7F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31726 -      ..
B31727 -     [On 010425 Morris reported SDS improves management better than                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31728 -     other methods. ref SDS B5 XT5F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31730 -  ..
B31731 - Information technology (IT) generates sales, because, as noted above,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31732 - people feel information from telephone, ref SDS 0 SY4K, calls,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
B31733 - meetings, and correspondence impact action right away. The boss says                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31734 - Monday will be a holiday.  A vendor says the new generator will be                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31735 - delivered on time. This seems like information people can use                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
B31736 - immediately, which imparts the false impression that information is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31737 - more useful than knowledge. People are so hungry for information that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31738 - reducing mistakes by adding "intelligence" to information in order to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31739 - obtain knowledge of cause and effect, (i.e., adding organization,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31740 - analysis, alignment, summary connected to relevant details and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
B31741 - feedback, see POIMS, ref OF 1 0367), seems too remote to be useful.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31742 - For example, connecting a promise to deliver a generator on time, with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31743 - relevant history showing the vendor has missed prior delivery dates,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31744 - submittals have not been approved, and a factory inspection failed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31745 - yesterday, may indicate it is a mistake to rely on information that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31746 - the generator will be delivered on time.  Such mistakes, however,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31747 - don't show up until later, and then they become part of the work to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31748 - have another meeting, phone call or email. As a result, people always                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31749 - feel they need more information for problem handling and expediting,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31750 - rather than more knowledge to save time and improve earnings, because                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31751 - they don't know what "knowledge" means, except for going back to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
B31752 - school, and that cannot solve immediate problems.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31754 -  ..
B31755 - So, this is an education and experience issue, i.e., we have to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31756 - overcome ignorance in order to overcome fear and denial by giving                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31757 - people the opportunity to experience benefits of organizational                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31758 - memory, and that fears about accountability are not justified.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
B31760 -  ..
B31761 - On 960924 leadership overcomes these common sense objections to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31762 - capturing organiztional memory. ref SDS 37 O24L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31764 -  ..
B31765 - Morris said he has found no customers anxious to add "intelligence" to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31766 - management.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31767 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31768 -     [On 000709 Morris framed this as executives, managers and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
B31769 -     engineers do not care enough about improving earnings to overcome                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31770 -     fear of accountability and learning curve. ref SDS 97 AR4J and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
B31771 -     ref SDS 97 RX3K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31773 -      ..
B31774 -     [On 000517 Morris noted that nobody will pay $20 for SDS at Fry's,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
B31775 -     ref SDS 95 8316                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31777 -  ..
B31778 - Morris feels there is not enough faith yet that front-end investment,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31779 - using SDS to convert information into knowledge, saves time and money.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31780 - More importantly, people fear accountability that comes with creating                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31781 - "knowledge" in SDS records, because the record exposes mistakes that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31782 - can be used to diminish someone's reputation for personal competence,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31783 - rather than provide case study for lessons learned that save time and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31784 - money.  He feels nobody wants to bother researching lessons learned,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
B31785 - because it is faster and easier to fire people.  Therefore, threats to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31786 - personal competence threaten personal livilihood, reviewed on 980405.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
B31787 - ref SDS 49 5065  As a result, the opportunity of gaining credit for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31788 - improved earnings by using SDS is overwhelmed by the larger fear of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
B31789 - accountability, i.e., fear of loss trumps opportunity for gain.  Thus,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
B31790 - improving competence, cited by ISO criteria on 950721, ref SDS 27                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
B31791 - B5WK, and by Peter Drucker, as the core management responsibility,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
B31792 - reveiwed on 931130, ref SDS 15 7720, is turned from an asset into a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
B31793 - liability, by cultural dynamics on the job.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
B31794 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31795 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B31796 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
B318 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
Insulted Boss Morris Jones Tried Getting Approval SDS Communication                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB03 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0401 -  ..
BB0402 - Morris Tried Discuss Communication Metrics at Intel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0403 - Insulting Educate New Way of Working Successful People Get Mad                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0404 - Competence Improvement Interpreted as Personal Defect People Get Mad                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0405 - 
BB0406 - This evening Morris disclosed difficulty trying to explain SDS to his                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0407 - boss at Intel.  He encountered significant cultural resistance, as he                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0408 - relates today, per above. ref SDS 0 1233  Earlier on 940327 people got                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0409 - mad when he tried to submit notes of prior events to refresh                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0410 - recollections. ref SDS 19 J47F  Similar rejection occurred at Van                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0411 - Caspar brokerage firm when Dale tried to explain better management                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BB0412 - using SDS, reported on 910221. ref SDS 4 E74N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0414 -  ..
BB0415 - The law for the conservation of knowledge, see POIMS, ref OF 1 154H,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0416 - was explained at that time on 910221, using SDS for intelligence                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0417 - support that helps make sense of complex information by connecting the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0418 - dots into the power of knowledge. ref SDS 4 RX4F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0420 -  ..
BB0421 - Morris feels it is impossible to get approval for using SDS at Intel,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0422 - similar to experience at Chips, reported on 951228, ref SDS 30 1005,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0423 - because you have to educate people about good management practices in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0424 - relation to limitations of span of attention, and problems of meaning                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0425 - drift revealed in cognitive science that can be solved with technology                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0426 - using the right mix of integrated tools.  This requires teaching                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0427 - people differences between "paperwork" which stifles productivity, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0428 - "intelligence" that converts information into the power of knowledge;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0429 - but, the boss' doesn't want to invest time to learn, because people                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0430 - are paid generously to get by relying on prior training and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BB0431 - experience, even though, as Grove points out conditions are evolving                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0432 - on the Information Highway, that make traditional communication skills                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0433 - obsolete. ref SDS 48 HN42                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0434 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0435 -         [On 020924 people angry about difficulty of transformation to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0436 -         a new way of working intelligently using SDS to align the work                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0437 -         for accurate understandings. ref SDS C7 BV6O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0439 -  ..
BB0440 - The boss naturally relies on "common sense" by saying...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0441 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0442 -      How can SDS solve information overload by adding a more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0443 -      paperwork?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0445 -       ..
BB0446 -      Why do you need SDS and a Communication Analyst to organize and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0447 -      align information with objectives, requirements and commitements?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0448 -      We're paying you $100Ks to do that.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0450 -       ..
BB0451 -      If you are not competent, we'll get someone smarter who can do                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0452 -      the job,"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0454 -  ..
BB0455 - As discussed on 890809, you cannot explain information overload hurts                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0456 - everyone, including the boss, and that SDS adds "intelligence" to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BB0457 - management by converting "paperwork" into useful knowledge.  Limited                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0458 - time prevents senior people from grasping counterintuitive methods                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BB0459 - that conflict with common sense, ref SDS 3 U87H, and so seem insulting                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0460 - that makes people mad, absent investing time to gain experience                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0461 - working with SDS records, and for studying POIMS to understand Com                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BB0462 - Metrics in relation experience using SDS records.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BB0464 -  ..
BB0465 - Even though Grove argues that executives must study in order to meet                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0466 - the challenge of new realities, executives are deaf to the same                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0467 - message from subordinates. ref SDS 48 1660 and ref SDS 48 5794  This                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0468 - social dynamic of ignorance, fear and denial was cited previously                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BB0469 - working with USACE, for example, on 971017. ref SDS 44 4814  More                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0470 - recently, on 990505 Jason Yuen at SFIA had the same experience.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0471 - ref SDS 59 8955                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0472 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0473 -     [On 990912 articles say high cost of medical mistakes caused by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0474 -     culture of denial fostered by desire to avoid challenge to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0475 -     personal competence. ref SDS 80 3416                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0477 -      ..
BB0478 -     [On 990924 analysis on high cost of medical mistakes shows this is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0479 -     generic problem that permeates all sectors. ref SDS 82 0593                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0481 -      ..
BB0482 -     [On 991021 executives told to destroy records after 45 days.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0483 -     ref SDS 84 2695                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0485 -      ..
BB0486 -     [On 991108 analysis shows cultural forces reduce reliance on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0487 -     literacy. ref SDS 85 7520                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0489 -      ..
BB0490 -     [On 000106 Morris related again difficulty explaining SDS and Com                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0491 -     Metrics to a boss, because it sounds arrogant and conveys                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0492 -     incompetence. ref SDS 90 0877                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0494 -      ..
BB0495 -     [On 000517 Com Manager need not attend every meeting, a little                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0496 -     intellignece improves all communication. ref SDS 95 2537                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BB0498 -      ..
BB0499 -     [On 001114 Doug Engelbart awarded National Medal of Technology for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0500 -     work to improve competence, ref SDS A2 SU3L, which is impeded by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0501 -     cultural dynamics that fear accountability. ref SDS A2 V4RK                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0503 -      ..
BB0504 -     [On 010321 explain in POIMS cultural conflict between talent and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0505 -     tools that pro                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BB0507 -      ..
BB0508 -     [On 030808 Pat Lincoln has similar experience with scientists                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0509 -     refusing to investigatge new ideas at SRI. ref SDS D0 J54K                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0511 -      ..
BB0512 -     [On 040721 Pat Lincoln explains again frustrations presenting SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0513 -     to people working on technology to improve management. ref SDS D3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BB0514 -     Q37L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0516 -  ..
BB0517 - Sounds like we have a disruptive technology discussed above.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0518 - ref SDS 0 9711                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0520 -  ..
BB0521 - We discussed this previously on 970527. ref SDS 40 D2UW                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0522 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0523 -     [On 991108 cultural forces suppress literacy in the work place.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0524 -     ref SDS 85 7520]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0525 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0526 -     [On 001027 Doug Engelbart related life-long struggle to advance                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0527 -     technology for knowledge work. ref SDS A1 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0529 -  ..
BB0530 - This aligns with the definition of "disruptive technology" above,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BB0531 - ref SDS 0 9711, and with report on 990505 that "attitudes" must change                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0532 - before management can be improved with Communication Metrics.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0533 - ref SDS 59 4732  On 940628 Wayne Wetzel cited laziness, ref SDS 23                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0534 - 0550; however, the locus of resistance more likely is ignorance,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0535 - ref SDS 23 0098, from earlier analogy on 920110. ref SDS 9 4839                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BB0536 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0537 -     [On 000428 cultural blinders prevent engineers from understanding                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0538 -     Knowledge Management. ref SDS 94 2318                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0540 -      ..
BB0541 -     [On 990625 "psyche" prevents executives from executing sound                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0542 -     management practices of writing up meeting notes. ref SDS 66 4914]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0544 -      ..
BB0545 -     [On 990817 Morris commented on competence again. ref SDS 74 6829                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0547 -      ..
BB0548 -     [On 991222 Doug Engelbart offers guidance on investing in pilot                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0549 -     testing. ref SDS 88 5402]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0551 -      ..
BB0552 -     [On 000105 OOCL promotes initiative. ref SDS 89 0920]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0554 -      ..
BB0555 -     [On 000116 Morris noted that most innovations are not useful, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0556 -     so it is risky to evaluate new methods. ref SDS 91 5063 and also                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0557 -     ref SDS 91 0627]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0559 -      ..
BB0560 -     [On 000327 explained need to foster culture of knowledge in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0561 -     telecon with Doug. ref SDS 92 4420                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0563 -      ..
BB0564 -     [On 000428 cultural blinders prevent engineers from understanding                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0565 -     KM. ref SDS 94 2318                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0567 -      ..
BB0568 -     [On 000531 Morris only person on planet who can overcome social                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0569 -     pressure to integrate computer architecture with the architecture                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0570 -     of human thought. ref SDS 96 4256                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BB0572 -      ..
BB0573 -     [On 000711 Doug Engelbart is an example. ref SDS 99 1056                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0575 -  ..
BB0576 - Cultural forces that resist new methods and tools are reviewed in the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0577 - NWO paper... ref OF 2 5653 and citing Tesla. ref OF 3 GU5F  Lynn                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0578 - Conway cited cultural resistance to change in the IT industry,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0579 - ref SDS 34 1368, which Intel was first to overcome, leading to their                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0580 - current success.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0582 -  ..
BB0583 - On 960924 leadership overcomes common sense objections to capturing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0584 - organiztional memory in order to have accurate understanding of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0585 - experience essential for innovation. ref SDS 37 O24L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0586 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0587 -     [On 990907 Dave Vannier noted Com Metrics is tough to explain,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0588 -     cited Intel's success overcoming cultural forces that impede new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0589 -     methods. ref SDS 78 0855]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0591 -      ..
BB0592 -     [On 990910 example of resistance to better management at Kaiser                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BB0593 -     Medical. ref SDS 79 9130]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0595 -      ..
BB0596 -     [On 990912 culture of denial causes high cost of medical mistakes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0597 -     ref SDS 80 3416]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0599 -      ..
BB0600 -     [On 990916 article in Defense Week says Navy is using technology                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0601 -     to deliver "knowledge" rather than information and data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0602 -     ref SDS 81 0001]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0604 -      ..
BB0605 -     [On 990916 article in Sea Power says Navy is integrating                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0606 -     technological, procedural, and policy changes to improve a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0607 -     Sailor's quality of life. ref SDS 81 2501]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0609 -      ..
BB0610 -     [On 000711 Doug Engelbart's experience is an example. ref SDS 99                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0611 -     1056                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0612 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0613 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0615 -  ..
BB0616 - Lawyers Use Communication Metrics Instead of Managers and Engineers                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0617 - 
BB0618 - Morris proposed that, instead of helping engineers and managers avoid                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0619 - mistakes by using "intelligence" (organize, analyse, align, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0620 - summary of daily details, ref OF 1 0582), Communication Metrics should                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BB0621 - be marketed to lawyers because they are familiar with writing.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0623 -  ..
BB0624 - This reflects Max Wideman's forecast on 980824 that people resist                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BB0625 - improving management. ref SDS 52 5977  On 980308 Andy Grove, former                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0626 - CEO of Intel, said leadership must help people overcome the inertia of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0627 - success, ref SDS 47 3740, that blinds managers to advantage of new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0628 - tools and methods. ref SDS 47 4316                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0629 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0630 -     [On 990625 doctors don't have time for "intelligence," even though                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0631 -     medical practice requires this type of effort. ref SDS 65 4752                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0632 -     and ref SDS 65 0889]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0634 -      ..
BB0635 -     [On 990712 objection to clicking on links. ref SDS 69 5837]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0637 -      ..
BB0638 -     [On 990714 another example of cultural forces. ref SDS 70 8966]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0640 -      ..
BB0641 -     [On 990802 doctor objects to clicking on links. ref SDS 73 9108]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0643 -      ..
BB0644 -     [On 990910 doctor objects to clicking on links. ref SDS 79 9130]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0646 -      ..
BB0647 -     [On 980827 proposed using Com Metrics for legal support.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0648 -     ref SDS 75 0001]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0650 -      ..
BB0651 -     [On 990831 lawyer objects to clicking on links. ref SDS 77 4420]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0653 -      ..
BB0654 -     [On 000106 helping managers avoid continual bumbling is arrogant.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0655 -     ref SDS 90 8712]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0656 - ..
BB0657 - We did not discuss this evening the troubling prospect of giving
BB0658 - lawyers a stronger "microscope" to discover mistakes, ref OF 2 2536,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BB0659 - rather than helping engineers and managers avoid mistakes, so there                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0660 - are fewer to be discovered.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BB0662 -  ..
BB0663 - This is the "Alice in Wonderland" problem cited by Kissinger, reviewed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0664 - on 940609. ref SDS 22 4238                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BB0665 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0666 -     [On 990912 article on high cost of medical mistakes. ref SDS 80                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0667 -     0001]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0669 -  ..
BB0670 - The New World Order... paper recognizes cultural constraints.  Tools                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0671 - alone cannot help managers overcome cultural forces against improving                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0672 - basic work practices.  Only a combination of tools, management science                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0673 - and leadership can solve the problem. ref OF 2 4305                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0674 - ..
BB0675 - Christensen makes a similar point in his book. ref SDS 0 0703
BB0677 -  ..
BB0678 - Grove, however, cites Gordon Moore's conviction that managers must                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BB0679 - change one way or the other, in order for Intel to survive, as                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0680 - reviewed on 980307. ref SDS 48 1660  Similarly, Jason Yuen at SFIA                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BB0681 - noted that "attitudes" need to change in order to help managers use                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0682 - Communication Metrics to reduce mistakes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BB0684 -  ..
BB0685 - That is why empathic design is needed, and why strong leadership is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0686 - essential, again noted by Grove. ref SDS 47 1091                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0688 -  ..
BB0689 - Intel's experience with empathic design provides a bridge for grasping                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0690 - the advantage of adding "intelligence" to management.  The notion of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BB0691 - "intelligence" being a "disruptive technology" seems foreign to some,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BB0692 - but reflects experience shared by strong leaders, see Grove, below,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0693 - and Henry Kissinger reviewed on 940609. ref SDS 22 4238                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BB0694 - ..
BB0695 - Communication is the first step of leadership...
BB0697 -  ..
BB0698 - Canvas colleagues about the need to improve communication, and whether                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BB0699 - a system of "intelligence" delivered via Internet, that applies                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0700 - empathic design principles, can help.  Forward this record, and ask                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BB0701 - around to see if there is support for experimenting to improve                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BB0702 - management processes, that expedite reading and writing, cited by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BB0703 - Grove this evening. ref SDS 0 5110                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BB0704 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0705 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB0706 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BB08 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

SUBJECTS
Push Pull Prod Wait Repeat Process - Leadership                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Grove Management Ideas                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Writing Resisted Engineers, Managers                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Writing Avoided to Expedite Slippery Slope to Murphy's Law                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BF06 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF0701 -  ..
BF0702 - Leadership Cycle Critical Step - Push, Pull, Prod, Wait...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF0703 - 
BF0704 - If there is no interest at this time in improving management, wait                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BF0705 - until tomorrow when the next crisis crops up, then ask again.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF0706 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF0707 - Leadership entails push, pull, prod, wait, repeat process, cited in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF0708 - POIMS. ref OF 1 8556 from work on 940227, ref SDS 18 7294  This simple                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BF0709 - design works wonders.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF0711 -  ..
BF0712 - Morris is good with loops in software and circuit design, so this                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BF0713 - should fit his leadership style.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BF0715 -  ..
BF0716 - On 970703 leadership role reviewed. ref SDS 41 9603                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF0717 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF0718 -    [On 990713 Morris took a step. ref SDS 70 0001]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BF0719 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF0720 -    [On 990726 cited leadership cycle again. ref SDS 72 7120]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BF0721 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF0722 -    [On 990802 leadership cycle used at Kaiser. ref SDS 73 2500]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF0723 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF0725 -  ..
BF0726 - Grove Interviewed on Innovator's Dilemma                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF0727 - Manager's Dilemma:  Engineers Don't Read, Don't Write                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BF0728 - Empathic Design Applied by SDS Improves Reading and Writing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BF0729 - 
BF08 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF09 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF10 - 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF11 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF1102 -  ..
BF1103 - This evening Andy Grove, COB Intel, was interviewed on the Charlie                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BF1104 - Rose program, as a follow up to the Clay Christensen interview last                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1105 - night. ref SDS 0 0833                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1107 -  ..
BF1108 - Grove was interviewed by CNN broadcasting on 971222 on being named by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1109 - Time magazine as "Man of the Year." ref SDS 46 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF1111 -  ..
BF1112 - The program was broadcast from San Francisco.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF1114 -  ..
BF1115 - The CEO of CISCO appeared on the same program.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BF1117 -  ..
BF1118 - Rose asked what effect Christensen's book has had on Intel?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF1120 -  ..
BF1121 - Grove responded that Intel employs engineers, and unfortunately                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1122 - engineers do not read books.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BF1124 -  ..
BF1125 - Rose asked if that is because they are too busy reading manuals.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BF1127 -  ..
BF1128 - Grove replied something along the lines that Intel would be more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BF1129 - profitable if engineers would read manuals.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF1131 -  ..
BF1132 - These remarks got laughs, because there is recognition that this is a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1133 - genuine problem, and people like to poke fun at success.  Intel is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BF1134 - successful.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF1135 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1136 -     [On 020504 study shows requirements for good management using                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1137 -     accurate communications specified in FAR, ISO, Health Care, Covey,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BF1138 -     Drucker, 2,000 year tradition of literacy for contemporaneous                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BF1139 -     documentation and feedback to work intelligently are ignored in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1140 -     government, business, health care, every sector. ref SDS C2 NS6F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BF1142 -  ..
BF1143 - Not reading, cited by Grove, ref SDS 0 5110, is a complementary                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1144 - problem to not writing, which Morris noted on 990525, ref SDS 60 0966,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
BF1145 - and is illustrated by the record on 960326, ref SDS 33 LO5G, which                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BF1146 - supports earlier concerns on 950228 that managers waste endless hours                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1147 - in meetings arguing about who said what at the last meeting, because                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1148 - nobody is prepared. ref SDS 25 1994  Another example of reluctance to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF1149 - read the record to be prepared is on 920428. ref SDS 11 5864  On 960205                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF1150 - study found that people 70% of the day in unproductive meetings,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BF1151 - because people are not prepared. ref SDS 31 5902                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BF1153 -  ..
BF1154 - On 950927 reviewed with Dave Vannier the importance of reading and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BF1155 - writing. ref SDS 29 6461                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
BF1157 -  ..
BF1158 - These two factors, i.e., failing to read and write, would seem to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BF1159 - strip Intel of a primary source of earning capacity, not to mention                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1160 - the key skills of western civilization, to wit:  literacy.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BF1161 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1162 -     [On 990625 doctors don't have time to read and write despite                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1163 -     published guidelines for good medical history. ref SDS 65 1978]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF1165 -      ..
BF1166 -     [On 991108 pressures in workplace that suppress literacy.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
BF1167 -     ref SDS 85 1092]                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
BF1169 -      ..
BF1170 -     [On 010619 government contracting agency recognizes need to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1171 -     improve literacy. ref SDS B1 KWSQ                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF1173 -      ..
BF1174 -     [On 020923 Morris comments on difficulty getting people to read.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
BF1175 -     ref SDS C6 BQ7N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF1177 -  ..
BF1178 - How does enterprise survive without literacy?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF1180 -  ..
BF1181 - Sunshine profits from fortuitous market conditions, and economies of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1182 - scale, buy off poor management that tolerates lack of literacy.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1184 -  ..
BF1185 - Intel's competitors don't read and write either, so Intel can afford                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1186 - to feed a successful business model by spending huge sums on rework                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1187 - fixing continual mistakes, to eventually create useful products.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BF1188 - Customers pay for Intel's poor management, because bumbling is matched                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BF1189 - or exceeded by competitors.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF1191 -  ..
BF1192 - Under the "Innovator's Dilemma," what's going to happen when someone                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1193 - discovers there is a way to make literacy easier and more valuable?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1194 - Will "intelligence" that results from reading and writing reduce                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
BF1195 - costs, disclose opportunity, constituting a "disruptive technology"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1196 - because engineers will start reading the books and manuals that impact                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BF1197 - their work?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
BF1199 -  ..
BF1200 - On 990419 explained how SDS expedites and adds value to both reading                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1201 - and writing. ref SDS 57 3240  Under Grove's observation, this would                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF1202 - make Intel and other firms more productive.  It might help solve the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1203 - problem Morris cited on 990525. ref SDS 60 0966  Every little bit                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
BF1204 - helps.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
BF1206 -  ..
BF1207 - On 950204 Morris reported SDS supports empathic design. ref SDS 24 5932                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF1209 -  ..
BF1210 - Since SDS expedites reading and writing, which are useful to empathic                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1211 - design, to engineering, marketing, and other functions, maybe it is a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1212 - "disruptive technology" that portends a "strategic inflection point"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
BF1213 - which seems to be on the minds of some at Intel, as reviewed on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1214 - 980307. ref SDS 47 6148                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
BF1216 -  ..
BF1217 - Grove went on to say during the Rose interview that some executives                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1218 - went to dinner after Christensen's presentation at Intel in 1997, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1219 - discussed how Intel should respond to "disruptive technology."  In                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BF1220 - Intel's case it is lower cost processors.  Grove mentioned that Intel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1221 - now sells processors for PCs in three price markets, rather than just                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1222 - one, as was the case before Christensen presented his ideas at Intel.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1224 -  ..
BF1225 - Grove did not disclose how Intel would overcome resistance to using                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
BF1226 - good management, which begins with reading and writng under Drucker's                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
BF1227 - formula that "analysis" is a primary responsibility of management,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
BF1228 - reported on 931130. ref SDS 16 7911                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
BF1229 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1230 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1231 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1232 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1233 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1234 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1235 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1236 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1237 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1238 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1239 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF1240 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
BF13 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Distribution. . . . See "CONTACTS"