CONTACTS 
0201 - Intel Corporation                                                                                                                                                  O-00000704 0201
020101 - Mr. Morris E. Jones; 408 545 9521                                                                                                                                O-00000704 0201

SUBJECTS
Accuracy People Don't Care about Feedback to Refine Understandings Pa
Accuracy Refusal to Review Record Contains Analysis Connections to Co
Com Manager Expertise in Discipline Needs to Know Acronyms
Accuracy Communication Capture Organizational Memory Secretary Takes
Care About SDS Hard to Sell Because Accuracy Communication Capture Or
Com Manager Not Needed because Economy Doing Well Executives Believe
Accuracy Links Alignment Communication Biggest Risk in Enterprise Cou
Com Manager New Work Role Co-evolve Education Training Culture of Kno
Accuracy Stressful Overkill Burdensom Requires Investing Time to Fix
Culture Resists Improvement Usefulness New Way of Working Until Criti
Cultural Inertia of Success Grows Culture Resists Learning Encourages
Resist Improvement Managers Loathe Change Productivity Especially Whe
Executive Suite Movie Board Room Supported by Record of Communication
Executive Suite Board Room Supported by Record of Communication Need
So Let It Be Written, So Let It Be Done, Rameses II
Movie Maltese Falcon from 1940s Illustrates Secretary Work Role Impor
Moses Movie Rameses II So Let It Be Written, So Let It Be Done

4919 -
4919 -    ..
4920 - Summary/Objective
4921 -
492101 - Follow up ref SDS 25 V66I.
492102 -
492103 - Over the past 6 weeks or so there has been a lot of evidence showing
492104 - people are giving up on improving communication, as reported by
492105 - Drucker, reviewed on 931130. ref SDS 3 3851  Much of this is a natural
492106 - process of two steps forward and one step back that extends the time
492107 - for cultural improvement, noted by Buckminster Fuller, reported on
492108 - 011210. ref SDS 21 R66K  A sort of bump on the road rebelling against
492109 - exposure to the complexity of human thought that ""boggles the mind"
492110 - using links in email, posed by Eric Armstrong in a letter on 000125.
492111 - ref SDS 14 3867  Despite self-evident benefits, reported on 020924,
492112 - ref SDS 30 LL4I, a growing record shows people are giving up on
492113 - accuracy in communication, also, listed in the record on 020924.
492114 - ref SDS 30 KT8F  This is startling cultural drift.
492116 -  ..
492117 - Submitted ref DIT 1 0001 thanking Morris for help on 020922 to find a
492118 - software program for preparing a CD, ref SDS 29 7600, with SDS code
492119 - and records to get Gary started with SDS on 020924, ref SDS 31 QP4N,
492120 - based on discussion with Morris on 020919, ref SDS 28 0001, and
492121 - earlier on 020825. ref SDS 26 1S6N
492122 -
492123 -   1.  Thank Morris for help with the CD write software on 020922.
492124 -       ref SDS 29 4S5F Was able to get it installed and stumble through,
492125 -       ref DIT 1 0001, to accomplish the immediate objective, as shown
492126 -       in the record on 020924. ref SDS 31 0001
492128 -        ..
492129 -   2.  I sent Morris a copy of a transmittal to Gary, ref DIP 1 0001,
492130 -       prepared on 020924, ref SDS 31 0001, that sketched ideas for SDS
492131 -       evaluation, ref DIT 1 W65N, which tried to reflect ideas Morris
492132 -       suggested on 020919, ref SDS 28 0001, and earlier on 020825.
492133 -       ref SDS 26 1S6N
492135 -        ..
492136 -   3.  Thanks very much for your help on this.  We are starting an
492137 -       adventure to see if someone with Gary's computer skills, life
492138 -       and work experience, and motivation can get through the learning
492139 -       curve on SDS. ref DIT 1 W663  Given cultural barriers to
492140 -       improvement you cited on 990527, ref SDS 12 1233, there is no
492141 -       guarantee of success.  I am hopeful, based on Gary's writings,
492142 -       that he has glimpsed enough about the opportunity for using SDS
492143 -       to augment intelligence that he has the motivation and faith for
492144 -       sustaining the effort needed to advance beyond information
492145 -       technology to a culture of knowledge, as explained in POIMS.
492146 -       ref OF 2 079L  If we start seeing SDS records on the Internet
492147 -       with Gary's name on them, that will be indicate he has broken
492148 -       through, as you noted in our call last year on 010924.
492149 -       ref SDS 20 XT5F
492150 -
492151 -
492153 -        ..
492154 -       Maltease Falcon Movies Illustrate Cultural Transformation
492155 -       Movies Maltease Falcon Illustrate Cultural Transformation
492156 -       Cultural Transformation Illustrated by Movies Maltease Falcon
492157 -
492158 -       Follow up ref SDS 23 9360.
492159 -
492160 -   4.  The power of culture to leverage human potential and to, also,
492161 -       stifle, progress is illustrated by the movie "The Maltease
492162 -       Falcon," which was shown in a recent television broadcast.
492163 -       ref DIT 1 W682  This movie was filmed in the mid-1930s, possibly
492164 -       later, but certainly in the olden days before our work lives.
492165 -       Fairly early in the movie there is a brief scene of a business
492166 -       meeting.
492168 -            ..
492169 -           [On 030119 Gary cited another movie from the 50s
492170 -           that illustrates power of human intelligence, relative to
492171 -           using a computer. ref SDS 33 348Q
492173 -        ..
492174 -       During a heated exchange, the Humphry Bogart character suddenly
492175 -       turned and said to a person taking notes of the meeting....
492176 -
492177 -            Am I speaking too fast for you to get this all down?
492178 -
492179 -       ...or words to that effect.  This scene illustrates demand for
492180 -       accurate communication posed by a DOD manager cited earlier this
492181 -       year on 020217, ref SDS 23 9360, further explaining benefits of
492182 -       SDS to support that model. ref SDS 23 3150
492184 -        ..
492185 -       Another movie from about the same period had a similar scene,
492186 -       where a secretary takes notes of what is said, ref DIT 1 YI4G,
492187 -       and people were concerned about getting an accurate record in
492188 -       the culture of the 1930s and 1940s.
492189 -
492190 -           [On 020930 Morris notes efforts to reduce cost using tape
492191 -           recordings in the 1950s and 60s created a cultural dynamic
492192 -           that reduced the value of accurate communication by storing
492193 -           records beyond reach of intelligence, i.e., out of sight out
492194 -           of mind, because tape recordings are useless for daily
492195 -           management; this increased mistakes and lawsuits where
492196 -           critical details in tape recordings were discovered; so,
492197 -           tape recording was eliminated to avoid accountability for
492198 -           mistakes; without accurate communication mistakes, loss, and
492199 -           lawsuits escalate; selling SDS entails reversing these
492200 -           cultural dynamics of ignorance, fear, and denial.
492201 -           ref SDS 32 5T5I
492203 -            ..
492204 -           [On 030821 group manager on aerospace project wants a
492205 -           "history button" to facilitate productive meetings based on
492206 -           shared organizational memory. ref SDS 35 0P9K
492208 -            ..
492209 -           [On 040505 Paris peace conference in 1919 heads of state
492210 -           began holding meetings hoping to avoid keeping records, but
492211 -           found the top people in the world could not remember enough
492212 -           to perform daily work; eventually leadership yielded to an
492213 -           even stronger fear of accountable for failing to get
492214 -           anything done, and so a record of organizational memory was
492215 -           prepared and this change in management practice yielded
492216 -           results that expedited progress. ref SDS 37 MQ49
492217 -
492218 -
492220 -        ..
492221 -       Executive Suite Board Room Supported by Record of Communication
492222 -       Accurate Memory Requires Accurate Records for Accurate Decisions
492223 -       Effective Decisions Require Accurate Records for Accurate Memory
492224 -
492225 -       A third movie, Executive Suite," filmed in the early 1950s
492226 -       showed a heated debate before a company board of directors.  In
492227 -       the movie two (2) candidates competing to be president present
492228 -       their vision for the future of the company.  A woman was shown
492229 -       prominently in the scene sitting at the table with the board
492230 -       members and taking notes on what was said, including questions
492231 -       and answers, and the decision that was taken.  She may have
492232 -       asked for clarification from speakers to ensure accuracy.  That
492233 -       was the impression of a management culture investing time and
492234 -       skills for an accurate record of organizational memory that
492235 -       empowers leadership to succeed by making communication
492236 -       effective.
492238 -        ..
492239 -       The "Executive Suite" presented competing leadership and
492240 -       attitudes...
492241 -
492242 -           1.  "Command and control" methods command people to use
492243 -               prescribed tools and methods working on familiar things
492244 -               in familiar ways to focus assests on maintaining the
492245 -               status quo that brought past success enabled by an
492246 -               established bureaucracy that avoids chaos, but stifles
492247 -               innovation to meet new realities of a new world order
492248 -               that brings obsolecense and extinction, if applied too
492249 -               rigidly without judgement.
492251 -                   ..
492252 -                  [On 040203 speaking truth to power is not easy;
492253 -                  excessive command and control of people through
492254 -                  bureaucracy creates an innovation loop that prevents
492255 -                  pilot testing to improve command and control of the
492256 -                  work for meeting requirements; people avoid trying in
492257 -                  order to avoid reprisal and instead intrepret
492258 -                  requirements that cannot be met using approved tools
492259 -                  and methods as suggestions; this makes approved tools
492260 -                  and methods good enough to get by. ref SDS 36 UA9W
492262 -                ..
492263 -           2.  "Empowerment" gives people lattitude to experiment for
492264 -               discovering better products, tools and methods that
492265 -               improve command and control of the work, rather than
492266 -               insist on rote adherence to command and control of
492267 -               people, thus enabling innovation to remain productive
492268 -               and viable under new realities of a new world order, but
492269 -               leading to chaos, if applied to loosley, without
492270 -               judgement.  "Empowerment" was reviewed on 950911 citing
492271 -               the Toffler's and Milton Friedman. ref SDS 7 0581
492273 -        ..
492274 -       Peter Drucker notes competing theory x and theory y leadership
492275 -       styles, reviewed on 931130. ref SDS 3 9677
492277 -        ..
492278 -       In the "Executive Suite" one candidate for CEO presents a vision
492279 -       of leadership focusing resources to be productive by maintaining
492280 -       the status quo that brought past success.  Executive drive to
492281 -       avoid effort on improving in order to enjoy comforts and rewards
492282 -       for working on familiar things in familiar ways, cited by Grove
492283 -       in his book "Only the Paranoid Survive, reviewed on 980307,
492284 -       ref SDS 11 1657, results in directing people with cost and
492285 -       schedule control to cut expenses that accounting finds are not
492286 -       contributing to earnings, as the only path for maintaining
492287 -       earnings.  Staff, products and methods are based on calculating
492288 -       maximum share holder value to increase quarterly dividends.  The
492289 -       movie presented an attitude of command and control that resists
492290 -       investing in "lost causes" to figure out how to make assets
492291 -       productive, and instead sells or abandons people, products and
492292 -       expenses when the rate of return dips below profitability
492293 -       targets.
492295 -        ..
492296 -       Another candidate discussed opportunity to improve earnings and
492297 -       share holder value by improving command and control of the work,
492298 -       rather than impose command and control of people that prevents
492299 -       innovation.  This vision empowers people to invest a share of
492300 -       earnings (i.e., sunshine profits like the story of the ant and
492301 -       the grasshopper, reviewed on 010908, ref SDS 17 5U6L) to test
492302 -       and experiment for discovering and pilot testing new products,
492303 -       technologies and methods that meet demands of evolving
492304 -       conditions in markets, tools and methods, echoing Andy Grove's
492305 -       book "Only the Paranoid Survive," reviewed on 980307.
492306 -       ref SDS 10 3416
492307 -
492308 -
492310 -        ..
492311 -       Accurate Memory Requires Accurate Records for Accurate Decisions
492312 -       Effective Decisions Require Accurate Records for Accurate Memory
492313 -
492314 -       Support capturing the record (e.g., scribe, secretary, reporter)
492315 -       reflects lessons learned throughout history on the importance of
492316 -       an accurate record as a predicate to getting things done
492317 -       correctly, on time and within budget, under the common rule...
492319 -                      ..
492320 -                     So let it be written, so let be done!
492321 -
492322 -
492323 -       ...discussed at PG&E on 941010, ref SDS 5 M98F, explaining need
492324 -       for professional role for Communication Metrics because people
492325 -       have difficulty remembering critical details accurately when
492326 -       people are speaking fast, when people pause, change direction in
492327 -       mid-sentence, or are interrupted by someone taking up a
492328 -       different subject, and when people are gesturing, nodding,
492329 -       coming into and leaving a meeting, and so on, as related by Tom
492330 -       Keelsing on 960920. ref SDS 8 GR94  When emotions flare up, as
492331 -       occurs during meetings at Intel, reported on 970123, ref SDS 9
492332 -       1111, and when people are trying to formulate their own
492333 -       response, people cannot "get it all down" accurately without
492334 -       assistance, as asked by the Bogart character in the Maltease
492335 -       Falcon. ref SDS 0 EL7G
492336 -
492337 -           [On 040505 Paris peace conference in 1919 heads of state
492338 -           began holding meetings hoping to avoid keeping records, but
492339 -           found the top people in the world could not remember enough
492340 -           to perform daily work; eventually leadership yielded to an
492341 -           even stronger fear of accountable for failing to get
492342 -           anything done, and so a record of organizational memory was
492343 -           prepared and this change in management practice yielded
492344 -           results that expedited progress. ref SDS 37 MQ49
492346 -        ..
492347 -   5.  It turns out that in both movies there was never anything made
492348 -       of the record taken down during the meetings, i.e., it did not
492349 -       play out in the plot of the movie in any way. ref DIT 1 W648
492350 -       This suggests that concern about getting an accurate record was
492351 -       simply a device, "window dressing" to demonstrate a realistic
492352 -       portrayal of business life that was familiar to audiences in
492353 -       those days, and so, is evidence that there was a time when the
492354 -       routine of daily business entailed capturing an accurate record.
492356 -        ..
492357 -   6.  Since these movies were released demonstrating strong cultural
492358 -       support for accurate communication in the pre-1960s era, per
492359 -       above, ref SDS 0 W682, cultural drift seems to have created a
492360 -       180 degree warp, ref DIT 1 W657, as related in the record on
492361 -       020820 showing that, even people working on technology to enable
492362 -       linking in email for alignment and accuracy, have now given up
492363 -       on linking, ref SDS 24 UV6G, and argue against accuracy.
492364 -       ref SDS 25 V66I   Analysis at that time shows a dangerous trend
492365 -       of people giving up on accuracy. ref SDS 24 6P7O  Now, new
492366 -       evidence a month later on 020924, ref SDS 30 KT8F, supports
492367 -       Drucker's observation, reviewed on 931130, that people are
492368 -       giving up on communication, ref SDS 3 3851, which has previously
492369 -       been a powerful and common cultural imperative for 2,000 years,
492370 -       illustrated by the movies just a few decades ago.  This record
492371 -       supports analysis on 991108 showing cultural drift away from
492372 -       reliance on literacy in the work place, despite the tremendous
492373 -       investment to teach these skills in school. ref SDS 13 7380
492374 -
492375 -           [On 020930 Morris notes efforts to reduce cost using tape
492376 -           recordings in the 1950s and 60s created a cultural dynamic
492377 -           that reduced the value of accurate communication by storing
492378 -           records beyond reach of intelligence, i.e., out of sight out
492379 -           of mind; this increased mistakes and lawsuits where critical
492380 -           details in tape recordings were discovered; so, tape
492381 -           recording was eliminated to avoid accountability for
492382 -           mistakes; without accurate communication mistakes, loss, and
492383 -           lawsuits escalate; selling SDS entails reversing these
492384 -           cultural dynamics of ignorance, fear, and denial.
492385 -           ref SDS 32 5T5I
492387 -            ..
492388 -           [On 030804 SBC and Pacific Bell telephone company managers
492389 -           are forced to rely on conversation from customers because
492390 -           they are unable to manage information in documents.
492391 -           ref SDS 34 HK37
492393 -            ..
492394 -           [On 050628 customer relations account managers at GE are
492395 -           prohibited from confirming accuracy of communications with
492396 -           customers. ref SDS 38 PK53
492398 -        ..
492399 -       Have any of the management seminars you attend discussed the
492400 -       need for this kind of support, or explained why accuracy is not
492401 -       needed now, when it seems to have been important to "get it all
492402 -       down," as related in the movies from years past? ref DIT 1 W661
492404 -        ..
492405 -   7.  In our call on 950204 you mentioned having attended an event in
492406 -       New Orleans where there was a presentation that you likened to
492407 -       the Welch Management Method of investing time to get an accurate
492408 -       record, ref SDS 6 5932, like in the movies many decades ago.
492409 -       ref DIT 1 W667  You also mentioned that this seemed like
492410 -       unnecessary overkill, similar to our discussion on 890809.
492411 -       ref SDS 1 5930  Has there been a seminar or professional
492412 -       explanation of why accurate communication is overkill?  Why
492413 -       isn't someone called into the office to "get it all down" today,
492414 -       as was the custom in earlier times?
492416 -        ..
492417 -   8.  The letter on 020820 brought to mind the perspective on
492418 -       950204 by arguing forcefully that accuracy is not important for
492419 -       conversation and email, ref SDS 25 V66I, because people can be
492420 -       more creative when accuracy is ignored. ref DIT 1 W735
492422 -        ..
492423 -   9.  I agree that people can be very creative when communication is
492424 -       not burdened by accuracy, but wondered if you have seen any
492425 -       evidence that people are moving back toward the idea of support
492426 -       for communication, like the movies from years ago? ref DIT 1
492427 -       TJ6G  Maybe somebody else saw the same movies I did, and got a
492428 -       hint.  Have you seen any hint that people are moving toward a
492429 -       concern about accuracy, or are we still on the upward curve
492430 -       toward ignorance, fear and denial?
492432 -        ..
492433 -  10.  I think I mentioned a recent discussion with Tom Munnecke at
492434 -       SAIC who related having given up on improving health care,
492435 -       because he feels the system must completely collapse,
492436 -       ref SDS 27 KE5N, before people are ready to improve. ref DIT 1
492437 -       SK6O
492439 -        ..
492440 -  11.  As well, you asked last year on 010426, if people are ready for
492441 -       SDS, ref SDS 16 0001, which invites comparison with health care.
492442 -       ref DIT 1 JX7M
492444 -        ..
492445 -  12.  Does the system of daily management have to completely collapse
492446 -       in order to for people to improve? ref DIT 1 WX8K  Enron
492447 -       collapsed, PG&E collapsed, World Com collapsed, and there have
492448 -       been mini collapses galore in the stock market because too many
492449 -       people are having too many problems, reported on 020204,
492450 -       ref SDS 22 0001  By definition, it is difficult to see how there
492451 -       could be any more pressing problem than inaccurate
492452 -       communication, reported on 001207. ref SDS 15 V54M, especially
492453 -       given your report on 890809 that communication takes up 80% of
492454 -       the time managing the work. ref SDS 1 8812
492456 -        ..
492457 -  13.  If we start to see a secretary helping one executive, rather
492458 -       than 3, that would be one indication that people are trying to
492459 -       "get it all down," when something important is discussed.
492460 -
492461 -
492462 -
492463 -
492464 -
492465 -
492466 -
492467 -
492468 -
492469 -
492470 -
492471 -
492472 -
4925 -