THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: November 27, 1992 09:12 AM Friday; Rod Welch

Visit Morris to develop advertizing materials for SDS.

1...Summary/Objective
.......1...The menus would not appear.
.......2...Could not open SDS records listed in Ref field.
2...Office Computer
3...Channels of Distribution
4...Additional Graphic Handouts we Need
5...Need Better Explanation of How SDS Improves Thinking under POIMS
..........Seminars
6...Proactive Problem Handling Add Intelligence to Management Com Metrics
7...Devil in the Details Needs Proactive Intelligence Analysis
8...Managing Critical Details Requires Robust Organic Subject Structures
..........SUBJECTS, CONTEXT, TIME, PEOPLE, DOCUMENTS, KEYWORDS
.....Memory is Organic
9...Blinded by Failure, Cannot See Path to Future of Technology
.....Disallusioned by Technology
10...What's a Metric?
11...Think, Remember and Communicate
.......SDS improves thinking
.......Rememerbing
.......Communicate
.......Automated Integration


..............
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CONTACTS 
0201 - Chips & Tech.
020101 - Mr. Morris E. Jones
020102 - Vice President
020103 - Advanced Products

SUBJECTS
Chips, SDS Program Updates
Nov 27, 1992

0404 -
0404 -    ..
0405 - Summary/Objective
0406 -
040601 - Follow up
040602 -
040603 - Created new version of SDS for Morris home computer, using
040604 - 08153.
040606 -  ..
040607 - This is the version that is created on g: sd 96, that runs on c: and
040608 - d: drives.
040609 -
040610 -    It did not work.  Initially, the e.exe program had a series of
040611 -    graphic characters running down column 1.  I compiled the program
040612 -    on Morris computer and it seemed to solve that problem, but
040613 -    following additional problems occurred:
040615 -            ..
040616 -       1.  The menus would not appear.
040617 -       2.  Could not open SDS records listed in Ref field.
040618 -
040619 -    I then tried copying via laplink again from CPU #7 to Morris'
040620 -    computer, and this time the e.exe file worked correctly, but the
040621 -    above two problems still existed.
040622 -
040624 -     ..
040625 -    Help seemed to work.
040626 -
040627 -       This indicates we have only a partial conversion from the
040628 -       standard version to a D: version.
040629 -
040631 -  ..
040632 - Office Computer
040633 -
040634 - Morris said the last SDS update I sent to his office would not restore
040635 - and as a result crashed the other SDS files on his office computer.
040636 -
040637 -
040638 -
040639 -
040640 -
040641 -
0407 -

SUBJECTS
SDS Marketing Advertizing
Poster, 921110
Advertizing, general circulation
media, 910703
Research/Ideas from Vendors
Plans, options, analysis

0808 -
080901 -  ..
080902 - See ideas at ref SDS 17 line 041001.
080904 -  ..
080905 - Would like to do a graphic that shows the way records are linked and
080906 - cross linked because that shows the process of improved "thinking."
080907 -
080908 -    Morris prepared some hand sketches in which each one shows a major
080909 -    feature or "reason to buy" SDS, similar to the work at ref SDS 17
080910 -    line 50.  He suggested I make about 30 or so, then do a focus group
080911 -    of people who know nothing about SDS to see which ones are most
080912 -    impressive.  The adds selected the most by the group can be
080913 -    finalized with graphics and ad copy.
080914 -
080916 -  ..
080917 - Channels of Distribution
080918 -
080919 - He suggests we use a combination of phone and direct sales, with
080920 - management seminars to do initial selling.  Should call 10 businesses
080921 - a day (50 per week) to see if they are interested in making more money
080922 - with SDS.
080923 -
080924 -    Lack of advertizing budget is a limiting factor.
080925 -
080927 -  ..
080928 - Additional Graphic Handouts we Need
080929 -
080930 - Function and program Summary per ref SDS 16 line 040624.
080931 -
080932 -    We did not get to this today.
080933 -
080934 -
080935 -
0810 -

SUBJECTS
SDS Marketing Advertizing
POIMS/SDS Presentation Schematic
Credibility

1005 -
100601 -  ..
100602 - Need Better Explanation of How SDS Improves Thinking under POIMS
100603 -
100604 - Morris reviewed recent SDS and POIMS literature that applies his
100605 - recommendations on 910310, ref SDS 5 0751, which were analysed in
100606 - another record on the same day. ref SDS 6 0001  He feels more should
100607 - be stated about how SDS accomplishes its functionality, and he
100608 - recommends providing an explanation of how SDS improves the ability to
100609 - think, remember and communicate.
100611 -  ..
100612 - This is explained in POIMS. ref OF 5 3742
100613 -
100614 -    [On 930305 sent updated version to Morris. ref SDS 19 0001]
100615 -
100616 -
100617 -
100618 -
100620 -  ..
1007 -
1008 -
1009 - Analysis
1010 -
101001 - He said it is a better statement, but does not disclose "how" the
101002 - program accomplishes its functionality.
101003 -
101004 -      I am not sure I understand this point.
101006 -       ..
101007 -      Nobody explains how alphabet technology improves civilization,
101008 -      people learn it without ever understanding the underlying
101009 -      cognitive advantages, because experience shows literacy works
101010 -      better.
101012 -       ..
101013 -      It seems incorrect to explain in marketing liturature how
101014 -      function keys, mouse and menus accomplish program functionality.
101015 -      My sense is that "marketing" simply conveys value to the
101016 -      customer, i.e. does SDS solve problems or provide better ways to
101017 -      meet human needs.
101019 -       ..
101020 -      It seems though to be a positive step for a customer to WONDER
101021 -      how how a product accomplishes a function, since that suggests
101022 -      some value has been recognized and an interest created to know
101023 -      more.
101025 -           ..
101026 -          Seminars
101027 -
101028 -          Perhaps this statement would be helpful to sell tickets to a
101029 -          seminar on using SDS to improve management.
101030 -
101031 -
101032 -
101033 -
1011 -

SUBJECTS
Human Memory, SDS Emulates
Discovery, Strategic Resource
Management productivity & Teamwork
Thinking Through Writing
Proactive Learning Discovry Analysis Management uses Communication
Subject Index Hard to Create, Needs
Organic Structures, Memory
Inconsequential Details Need Better Follow Up Difficult to Manage Dev
Listening Improvement Needed to Make Conversation More Effective
Intelligence Small Details Later Cause Major Problems Need Proactive
Organic Subject Structure Manages Context Better than Keywords
Follow Up Listening Make Communication Getting People to Say Yes Effe
Proactive Problem Handling Needed to Discover Inconsequential Details
Architecture Human Thought Information and Knowledge
Command Control the Work SDS Enables Engineer to Perform Duty to Give

6817 -
681801 -  ..
681802 - Proactive Problem Handling Add Intelligence to Management Com Metrics
681803 - Devil in the Details Needs Proactive Intelligence Analysis
681804 - Managing Critical Details Requires Robust Organic Subject Structures
681805 -
681806 - Morris noted that small inconsequential issues are overlooked at the
681807 - time, but later explode into big problems that require a huge effort
681808 - in time and expense.  These big problems prevent taking time to
681809 - correct little deviations from objectives, requirements, and
681810 - commitments at a time when corrections take very little time and
681811 - expense.  Morris feels proactive management to prevent small problems
681812 - from growing into calamity, chaos, and conflict is a big challenge for
681813 - executives who like "feel good" management using conversation to
681814 - expedite, which he discussed previously on 911123. ref SDS 9 1331
681815 - People rely on remembering the gist of the story, rather than check
681816 - the record to verify accuracy, and wind up ignoring small errors by
681817 - simply filling in gaps during communications that deviate from
681818 - objectives, requirements, and commitments, because mistakes seem
681819 - inconsequential at the time.  This aligns with research on 900303 that
681820 - indicates people pay a price for relying on common sense to overlook
681821 - communication mistakes.
681822 -
681823 -        [On 940611 case study small, inconsequential details sink $500M
681824 -        ship. ref SDS 22 8239
681826 -         ..
681827 -        [On 980307 Andy Grove noted experience at Intel shows mental
681828 -        maps are awfully forgiving of ambiguity; copious notes allocate
681829 -        time for reflection and deliberation to improve accuracy.
681830 -        ref SDS 35 3668
681832 -  ..
681833 - Usually everybody is focused on fixing major problems, as Morris noted
681834 - on 890809 explaining executive training to rely on conversation,
681835 - rather than check the record. ref SDS 3 6V46  When small problems
681836 - arise that take minimal effort to fix, investing time to correct
681837 - seemingly minor, innocuous misunderstandings seems like unnecessary
681838 - overkill.
681840 -  ..
681841 - There is often a social component to avoid causing hurt feelings that
681842 - restrains giving notice to take correction action in time to be
681843 - effective, because prior notices have caused reprisals for not being a
681844 - "team player," not focusing on the "big picture," and nitpicking
681845 - rather than addressing "important" issues.  Weeks, months, years later
681846 - little deviations that have been long forgotten suddenly explode into
681847 - major problems, because people don't remember context that correlates
681848 - with the current situation.  Conflicting actions occur when
681849 - communication fails because people remember things incorrectly, can't
681850 - find their notes, don't have time to write notes, or don't have time
681851 - to check the files for accurate information, and so make assumptions
681852 - that seem minor at the time, but are incorrect.  A chain reaction of
681853 - small mistakes cascade into major loss, crisis and calaimity, noted by
681854 - Aristotle in 400 BC, cited in NWO. ref OF 6 4564
681856 -  ..
681857 - Morris said everybody calls the process of allowing small problems to
681858 - escalate into major problems "Murphy's Law," also, discussed in NWO.
681859 - ref OF 6 9449
681861 -  ..
681862 - Morris feels SDS ability to track chronology supports proactive
681863 - management that enables people to discover small, innocuous conflicts
681864 - in communication and adjust course in time to avoid mistakes.  This
681865 - reflects momentary evolving perspective that changes attitudes on
681866 - 890809 when computers could not be used to help people thing, remember
681867 - and communicate. ref SDS 3 8812
681869 -         ..
681870 -        [On 940327 Morris feels SDS links improve memory that expands
681871 -        span of attention and verifies accuracy rather than rely on
681872 -        remembering only the gist of information, because it is hard
681873 -        for people to remember chronology. ref SDS 20 J496
681875 -         ..
681876 -        [On 940825 applied granular diversity for multiple views in the
681877 -        subject index to support proactive management avoiding problems
681878 -        and discovering opportunities to save time and money for CDWR
681879 -        project at PG&E. ref SDS 23 XR6L
681881 -         ..
681882 -        [On 950204 Morris attended a seminar that recommended methods
681883 -        supported by SDS for proactive management to avoid mistakes.
681884 -        ref SDS 24 GE4J
681886 -         ..
681887 -        [On 950204 SDS enables Communication Metrics to accurately
681888 -        remember and align small details over time. ref SDS 24 5468
681890 -         ..
681891 -        [On 950228 Morris explained that a lot time is wasted in
681892 -        meetings arguing about who said things at prior meetings,
681893 -        because everybody remembers things differently. ref SDS 25 1994
681895 -         ..
681896 -        [On 950303 Morris cited application of SDS when people attended
681897 -        a meeting in Paris and later a legal dispute arose because
681898 -        nobody could remember what was discussed and agreed.
681899 -        ref SDS 26 3333
681901 -         ..
681902 -        [On 950822 Morris asked why Communication Metrics focuses on
681903 -        correcting communications in meetings, calls, and documents
681904 -        since the past is "water under the bridge," and people only
681905 -        want to protect the futue. ref SDS 29 9433
681907 -         ..
681908 -        [On 970707 USAFIT entropic model posits that management large
681909 -        projects degrades toward failure, ref SDS 33 628M, because
681910 -        everybody is talking and nobody is listening. ref SDS 33 0108
681912 -         ..
681913 -        [020217 DOD program manager explains people point fingers in
681914 -        accusation and blame, because they cannot point to an accurate
681915 -        and contexually relevant record, ref SDS 49 9360; cited SDS
681916 -        support for command and control of the record to solve the
681917 -        problem. ref SDS 49 3105
681919 -         ..
681920 -        [On 020504 documentation of accuracy showing daily work aligns
681921 -        with requirements for proactive management; largely ignored
681922 -        because very difficult to accomplish in practice. ref SDS 50
681923 -        NS6F
681925 -         ..
681926 -        [On 030528 report SDS records at aerospace company enable
681927 -        amazing memory to understand what happens at meetings.
681928 -        ref SDS 53 0001
681930 -         ..
681931 -        [On 030606 example medical practice people put off and then
681932 -        forget about investigation, hoping to save money, and allow
681933 -        problems to compound beyond ability to cope. ref SDS 54 OJ8M
681935 -         ..
681936 -        [On 040402 medical practice audits precision complying with
681937 -        requirements on diagnosis, treatment, and monitoring patient
681938 -        progress; proactive management prevents small changes from
681939 -        cascading into major problems. ref SDS 55 6E4K
681941 -         ..
681942 -        [On 040416 case study difficult to separate signal from noise,
681943 -        without SDS for connecting the dots that show patterns of
681944 -        alignment and variance. ref SDS 56 6X5K
681946 -         ..
681947 -        [On 050517 case study cognitive overhead shows culture resists
681948 -        due diligence to collaborate, communicate, investigate, study,
681949 -        analyse, and verify accuracy that levearages experience for
681950 -        taking effective action, because people do not have time to
681951 -        think. ref SDS 57 PY4U
681953 -  ..
681954 - Morris had forgotten learning on 910520 that using SDS to capture
681955 - organizational memory does not require writing everything down in
681956 - order to discover critical intelligence that avoids mistakes.
681957 - ref SDS 8 XR5H
681958 -
681959 -        [On 980307 Andy Grove recommends in his book that people be
681960 -        alert for little things that portend major change. ref SDS 34
681961 -        2680
681963 -         ..
681964 -        [On 980722 Morris explained that learning SDS is frustrating
681965 -        for managers because it takes more than 20 minutes. ref SDS 36
681966 -        0834
681968 -         ..
681969 -        [On 990425 Morris is aware of small mistakes, but does not have
681970 -        time to fix them because big problems take up too much time.
681971 -        ref SDS 38 9544
681973 -         ..
681974 -        [On 011211 top executives will pay anything to fix mistakes,
681975 -        and so have no money left to pay anything for good management
681976 -        to prevent problems. ref SDS 47 PPWU
681978 -     ..
681979 -    Morris posed a scenerio of a contractor requesting to change a bolt
681980 -    spec, as a minor point that gets lost during a long management
681981 -    meeting, but which later results in rejection in the field by an
681982 -    inspector, or worse, structural failure occurs after project
681983 -    completion.
681984 -
681985 -        [On 010725 example of bolt problem in train wreck scenario.
681986 -        ref SDS 45 02EW
681988 -  ..
681989 - Morris expressed frustration about continual problems caused by
681990 - details that are overlooked when they occur, as discussed in a meeting
681991 - on 920513 with Bill Bankevitch concerning Ship Maintenance for the
681992 - Navy's Pacific Fleet. ref SDS 11 5592.
681993 -
681994 -        [On 9900912 medical mistakes cause more deaths and extra cost
681995 -        for care than automobile and airplane accidents combined.
681996 -        ref SDS 40 0001
681998 -         ..
681999 -        [On 060808 small, inconsequential mistake in medical chart
682000 -        shows patient being treated with Coumadin for pulmonary emboli,
682001 -        which was actually stopped 10 months earlier; backup doctor
682002 -        does not know medical chart is incorrect; primary care
682003 -        physician on vacation when notice received of genetic cause for
682004 -        pulmonary emboli in patient's family, and so assumes that since
682005 -        patient is already receiving treatment, no action is required.
682006 -        ref SDS 58 A45F
682008 -  ..
682009 - Morris feels critical details of daily business might be tracked by
682010 - "keyword."  He related having attended a seminar where this was
682011 - discussed, and has been reading about advanced methods for finding
682012 - information on computers.  We reviewed work on 890523 showing that
682013 - "keyword" methods are inadequate. ref SDS 1 3F8H  More recently on
682014 - 910418 Byte magazine ran an article that explained why organizing
682015 - documents on a computer with key words is difficult. ref SDS 7 RW9K
682017 -  ..
682018 - Morris feels the SDS method of tracking organic structure to manage
682019 - context explained on 890523, ref SDS 1 SQ5L, is unnecessary overkill,
682020 - because other companies, like Microsoft, IBM, Oracle, etc., will
682021 - invent solutions which do not require people to learn SDS.  He advised
682022 - that finding the right information at the right time is a hot topic
682023 - with lots of exciting new technologies coming along.  On 890809 there
682024 - was concern that investing time to learn a new way of working requires
682025 - commitment to improve productivity and earnings by saving lives, time
682026 - and money. ref SDS 3 2079
682027 -
682028 -        [On 950204 Morris attended a seminar that proposed developing
682029 -        methods which he thought sounded like SDS, ref SDS 24 5932, and
682030 -        this sounded like unnecessary overkill. ref SDS 24 GE4J
682032 -         ..
682033 -        [On 960406 example of difficulty peole have finding information
682034 -        on computers. ref SDS 30 5922  Morris reports keyword methods
682035 -        have not solved the problem. ref SDS 30 4249
682037 -         ..
682038 -        [On 010425 Morris said the Microsoft advertising sounds like
682039 -        support for SDS capabilities to make finding information fast
682040 -        and easy, ref SDS 43 PJ4M, because everything is in the right
682041 -        place at the right time. ref SDS 43 EP7F
682043 -         ..
682044 -        [On 010924 Morris advised that SDS improves management better
682045 -        than other tools. ref SDS 46 NK4J
682047 -         ..
682048 -        [On 021108 Bill Gates reported new project Microsoft plans to
682049 -        start that makes finding information fast and easy, ref SDS 51
682050 -        EF5I; another project will integrate commands to increase
682051 -        productivity by reducing the burden of navigating a lot of
682052 -        menus to get things done. ref SDS 51 EFBE
682054 -  ..
682055 - On 900303 Jeromy Campbell's book on cognitive science says people pay
682056 - a price for relying on common sense from experience to expand
682057 - information based on experience to understand quickly rather than
682058 - research the record to understand inaccurately. ref SDS 4 4456
682059 -
682060 -        [On 990329 Steven Pinker says erroneous memory is a feature not
682061 -        a bug of human cognition. ref SDS 37 3196
682063 -  ..
682064 - On 921021 Challenger Space Shuttle explosion was a huge price to pay
682065 - for indulging bad management. ref SDS 12 4499
682067 -         ..
682068 -        [On 030222 Columbia Space Shuttle exploded during re-entry from
682069 -        a flight to the International Space Station, when another
682070 -        inconsequential detail blew up. ref SDS 52 0001
682072 -  ..
682073 - POIMS explains how SDS enables Morris' skill for debugging computer
682074 - programs can be used to "debug" human reasoning. ref OF 5 1108
682075 -
682076 -        [On 950204 Morris reported a seminar on executive management
682077 -        advocated SDS-type methods, which seemed like "overkill."
682078 -        ref SDS 24 5932
682080 -         ..
682081 -        [On 950228 Morris frustrated by meetings that waste time
682082 -        arguing about who, what, when, where, why, how organizational
682083 -        memory from prior communications. ref SDS 25 1994
682085 -         ..
682086 -        [On 950303 example loss, crisis failure capture organizational
682087 -        memory, trip to Paris. ref SDS 26 3333
682089 -         ..
682090 -        [On 950417 Vietnam war escalated because there wasn't enough
682091 -        time for analysis by the best and brightest to connect the dots
682092 -        in order to understand consequences of daily details.
682093 -        ref SDS 27 5872
682095 -         ..
682096 -        [On 970116 frustrated by fractionalized subjects. ref SDS 31
682097 -        1732
682099 -         ..
682100 -        [On 970524 Morris attented Cal Tech seminar that reported small
682101 -        problems escalate into big problems, using case study of
682102 -        Columbia Space Shuttle that crashed. ref SDS 32 QO4O
682104 -         ..
682105 -        [On 990527 example critical details overlooked requires rework.
682106 -        ref SDS 39 3276
682108 -         ..
682109 -        [On 991021 Morris reported directive at Intel to destroy
682110 -        intellectual capital. ref SDS 41 2695
682112 -         ..
682113 -        [On 001207 too many people having too many problems cause
682114 -        productivity, earnings, stock prices to fall. ref SDS 42 V54M
682116 -         ..
682117 -        [On 010720 SDS support for proactive problem handling not
682118 -        necessary, because using all of the features in Microsoft
682119 -        programs is good enough. ref SDS 44 JG6M
682121 -  ..
682122 - On 890809 Morris was frustrated because better listening is needed to
682123 - make communication effective for understanding and following up on
682124 - getting things done. ref SDS 3 CJ9J  At that time he worried there
682125 - isn't enough time to capture organizational memory for proactive
682126 - discovery of small details, which later turn out to be big problems
682127 - because work is not aligned with objectives, requirements and
682128 - commitments. ref SDS 3 5930
682129 -
682130 -        [On 020110 Morris asked how SDS enables remembering dates which
682131 -        people cannot remember using other technologies. ref SDS 48
682132 -        I84G
682134 -         ..
682135 -        [On 030528 report SDS records at aerospace company enable
682136 -        amazing memory to understand what happens at meetings.
682137 -        ref SDS 53 0001
682139 -  ..
682140 - This evening I explained again that capturing, understanding and
682141 - retrieving critical details is the precise mission of SDS, and that it
682142 - does this much better than anything else, as Morris pointed out on
682143 - 911123. ref SDS 9 0477
682145 -  ..
682146 - I also explained that "keyword" technology is inefficient, and so is
682147 - the last resort in SDS to find information.
682149 -  ..
682150 - SDS uses organic subject structure explained on 890523. ref SDS 1 SQ5L
682151 -
682152 -
682153 -          SUBJECTS, CONTEXT, TIME, PEOPLE, DOCUMENTS, KEYWORDS
682154 -
682156 -      ..
682157 -     Memory is Organic
682158 -
682159 -     People think by date by subject, or by subject by date.  Subjects
682160 -     are structured in a hierarchy and through relationships, such that
682161 -     each "subject" has a variety of contexts.  "Context" is the
682162 -     organic pattern of events and related "subjects" that correlate to
682163 -     our objectives, and ultimately to a fundamental need of human
682164 -     biology. see again on 890523, ref SDS 1 3E3G
682165 -
682166 -        [On 970116 Morris was frustrated by fractionalized subjects.
682167 -        ref SDS 31 1732
682169 -      ..
682170 -     Since biology is organic, we think organically, and so SDS uses
682171 -     organic subject structure described on 890523. ref SDS 1 P13O
682172 -
682173 -        [On 940609 reviewed architecture human thought on difference
682174 -        between information and knowledge. ref SDS 21 4671
682176 -      ..
682177 -     Thus, people do not think "bolt;" they think "bolts" for a system
682178 -     in a "building" or equipment item.  An engineer or contractor
682179 -     might think of bolts specified under "Structural Steel" for "light
682180 -     guage framing members", under "Rough Hardware" for Carpentry, or
682181 -     under "fastenings" for Electrical or Mechanical components.
682182 -     Context might further relate to "submittals" for approval, or
682183 -     "procurement" to purchase, or "stores" to insure sufficient
682184 -     inventory, or alloys, or tightening standards, or thread design,
682185 -     etc.
682187 -  ..
682188 - Since that is the way people "think," that is the way SDS works, so it
682189 - allows people to assemble chronologies in subject clusters of related
682190 - events, and allows them to fan out from each event into partially
682191 - related events, when necessary.
682192 -
682193 -
682194 -
682195 -
682196 -
682197 -
6822 -

SUBJECTS
Big is Better, Welch Not Credible
What's a Metric
Benefits of SDS are Delayed, Cost is
SDS Supports Effective Executive Work
Big is Better, Emporer Wore No Cloths
Think, Remember, Communicate, Lift Innate
Remembering (Linked Records - Traceability,
SDS Increases Use of Mind Above 2% by
Correlations Implications Incite Hunch
Willfully Blind, Fear and Denial

8612 -
861301 -  ..
861302 - Blinded by Failure, Cannot See Path to Future of Technology
861303 -
861304 - Morris' comments about the need to improve management, ref SDS 0 0674,
861305 - show the magnitude of the sales problem presented by credibility.
861307 -  ..
861308 - SDS solves the precise problem he cites and it does this better than I
861309 - ever imagined, and much better than other products and methods.  Yet,
861310 - executives, managers, engineers, everybody seem to studiously
861311 - disbelieve, and read past statements of functionality, see for example
861312 - the section on the Subject Index. ref OF 5 1110
861313 -
861314 -       [On 950710 Tom Landuaer explains in his book people select
861315 -       computer programs for many reasons besides improving
861316 -       productivity, earnings and stock prices. ref SDS 28 2004
861317 -
861319 -      ..
861320 -     Disallusioned by Technology
861321 -
861322 -     Because of busisnes problems at Chips it is possible that Morris
861323 -     is suffering some denial on this matter.  Many executives who have
861324 -     tried very hard to accomplish SDS objectives with both traditional
861325 -     manual and new automated means, have been so disappointed that
861326 -     they are less open to the possibility of a solution.
861327 -
861328 -        [On 980327 Andy Grove, CEO Intel, says in his book that
861329 -        executives suffer strategic dissonance, refuse recognize the
861330 -        magnitude of the problems they face. ref SDS 34 2044
861331 -
861333 -  ..
861334 - What's a Metric?
861335 -
861336 - Some of this problem can be overcome by a direct demonstration.
861337 -
861338 - However, measuring the value of time invested to create an accurate
861339 - record of history, against the benefit of using it to control the
861340 - future and or to discover what really happened in the past, for many
861341 - people, has to be experienced in order to attain the requisite faith
861342 - to incur the expense, per Bill Bankevitch's comments on 920513.
861343 - ref SDS 11 5592  Until people realized the value of the alphabet, it
861344 - was rejected as too time consuming.
861345 -
861346 -
861348 -  ..
861349 - Think, Remember and Communicate
861350 -
861351 - Morris asked if I can demonstrate this feature.
861352 -
861353 - I could only cite the explanation at ref OF 4 line 214.  Actually one
861354 - objective of the meeting today is to develop some graphics that show
861355 - how this can occur, but I did not think to mention this.  I asked what
861356 - would demonstrate a function that improves the ability to think,
861357 - remember and communicate, and suggested testimonials.  Morris feels
861358 - testimoni- als are not well received as sales aids, but did not have
861359 - any ideas on how to accomplish this objective.
861361 -  ..
861362 - When I got back to SF, these ideas occurred to me:
861363 -
861364 -       SDS improves thinking
861365 -
861366 -       1.  Synergy of organizing, changing and comparing our thoughts
861367 -           through the discipline of writing a coherent story
861368 -           inherently checks structural clarity and consistency.
861370 -            ..
861371 -       2.  SDS fast editing tools permit creating and evaluating
861372 -           alternate formulations quickly, so there is a greater chance
861373 -           of finding the best choice.
861375 -            ..
861376 -       3.  Instant access to support information through SDS record
861377 -           linkage, and index of related subjects:
861378 -               ..
861379 -           a.  Prompt consideration of implications that are
861380 -               otherwise overlooked.
861382 -                ..
861383 -           b.  Verify accuracy and scope of impacts and correlations.
861384 -
861385 -
861387 -        ..
861388 -       Rememerbing
861389 -
861390 -       Inherent remembering is enhanced by creating the record using
861391 -       tools cited above to improve thinking, in the first instance,
861392 -       and by having fast access to the actual information via the SDS
861393 -       data base to determine or verify our recollections. SDS unique
861394 -       access tools via citations, subjects, chronology, contacts,
861395 -       functions, documents, other files and lastly keywords, make the
861396 -       promise of improved memory a reality.  SDS makes it practical to
861397 -       use the record.
861398 -
861400 -        ..
861401 -       Communicate
861402 -
861403 -       Communicating is enhanced by the SDS data base.  People can
861404 -       access information without being told it exists, or being given
861405 -       a document.  Alternatively, once a record is entered, like this
861406 -       in order to figure out something, or capture important informa-
861407 -       tion, events, commitments, etc., it can be instantly converted
861408 -       into a printed memo that is automatically formatted for
861409 -       distribution.
861410 -
861412 -        ..
861413 -       Automated Integration
861414 -
861415 -       The innovation of SDS is integrating these separate functions so
861416 -       each supports the other.  Automation enables it to be performed
861417 -       quickly enough to be worth doing.
861418 -
861419 -
861421 -  ..
861422 - I will work something on this into a new release of ref OF 4.
861423 -
861424 -
861425 -
861426 -
861427 -
861428 -
861429 -
861430 -
861431 -
861432 -
861433 -
861434 -
861435 -
861436 -
8615 -
Distribution. . . . See "CONTACTS"