CONTACTS 
0201 - Chips & Technologies, Inc            408 434 0600
020101 - Mr. Morris E. Jones
020102 - Sr. Vice President  =4283 Ext

SUBJECTS
Evaluation
Demo SDS via Web Site
Communication Metrics
Intelligence, Define

1106 -    ..
1107 - Summary/Objective
1108 -
110801 - Follow up ref SDS 11 0000, ref SDS 9 0000.
110802 -
110803 - Morris seemed to indicate the Communication Metrics web page reads
110804 - better, but suggested adding an explanation of "how" the benefits are
110805 - accomplished. ref SDS 0 3956  He seemed to feel the explanation of
110806 - "intelligence" is adequate for a lot of managers and executives. see
110807 - ref SDS 0 5225  He did not have time to discuss the difference between
110808 - business intelligence offered by other vendors compared with internel
110809 - intelligence provided by Communication Metrics. ref SDS 0 5872
110810 -
110811 - Submitted ref DIT 1 0000 asking about the explanation of "how", per
110812 - his suggestion. ref SDS 0 3956
110813 -
110814 -     [On 980903 received response from Morris. ref SDS 12 0000]
110815 -
110816 -
110817 -
1109 -
1110 -
1111 - Discussion
1112 -
111201 -  ..
111202 - Communication Metrics Web Page Explains "What" Benefits, Needs "How"
111203 -
111204 - Follow up ref SDS 9 7695.
111205 -
111206 - Morris has received ref DIP 6 0000 asking for comments on changes to
111207 - the web site prepared on 980827, ref SDS 8 0000, as a result of
111208 - telecon also on 980827. ref SDS 9 0000
111209 -
111210 - Morris has looked at the web site but did not notice any changes to
111211 - the Intelligence page.
111212 - ..
111213 - I explained the Intelligence page has not been changed, and
111214 - asked if he looked at the Communication Metrics page?
111215 -
111216 - Morris had not seen it, so we both opened the Welch web site home page
111217 - and then opened the Communication Metrics section, together.
111218 -
111219 -                http://www.welchco.com/00302.HTM
111220 - ..
111221 - Morris indicated that this web page does a better job of
111222 - explaining "what" is accomplished by Communication Metrics, but it
111223 - does not explain "how."
111224 - ..
111225 - He feels a "how" explanation is needed so that executives will
111226 - believe there is a viable chance of achieving the "what."
111227 -
111228 - I mentioned that the Welch Company is the "how."
111229 -
111230 - There is also a scope of services and an example of work product that
111231 - further illustrate "how" intellligence is accomplished.
111232 -
111233 - The purpose of the web home page is to offer a valuable deliverable
111234 - that is created by Welch, per the mission statement on the home page.
111235 -
111236 -                      http://www.welchco.com
111237 -     ..
111238 -     After the call tried adding a link to NWO that explains the
111239 -     role of the Communication Manager who uses the technology for
111240 -     creating Intelligence. ref OF 2 6369
111241 -
111242 -     Did the work in the record on 980827. ref SDS 8 3780
111243 -
111244 -     Also added example to illustrate the "how." ref SDS 8 1554
111245 -
111246 -
111247 -  ..
111248 - Executives Need Explanation of Business Intelligence
111249 -
111250 - Follow up ref SDS 9 3052, ref SDS 5 2926.
111251 -
111252 - I asked Morris to open the explanation of "intelligence" by clicking
111253 - on the links to the POIMS paper. ref OF 1 0582
111254 -
111255 - He read through the explanation, and seemed to indicate that managers
111256 - can understand it in relation to their work.  He emphasized that the
111257 - benefit is so great and so far removed from what is otherwise
111258 - available that some explanation of "how" it is achieved is needed in
111259 - order for people to believe enough to investigate further.
111260 -
111261 -      [On 981104 review from Corps of Engineers describes this as "out
111262 -      of the box" thinking that is "pretty neat." ref SDS 13 4320]
111263 -
111264 -      [On 990303 POIMS definition of "intelligence" aligns with work in
111265 -      cognitive science by Goerge Miller in 1954. ref SDS 14 6120
111266 -
111267 -      [On 990527 Disruptive Technology explains need for people to get
111268 -      experience with "intelligence." ref SDS 15 9711]
111269 -
111270 -      [On 990715 Morris reports colleagues at Intel want to know "how"
111271 -      "intelligence" works. ref SDS 16 2592]
111272 - ..
111273 - Morris liked the array showing summary is linked to management
111274 - details, ref OF 1 3955, which was developed on 980808. see the record
111275 - at ref SDS 2 1600  He recalled considering this when we met on 980405.
111276 - ref SDS 1 2537
111277 -
111278 - This answers the question from discussions on 980828. ref SDS 9 3052
111279 - and in my letter ref DIP 4 0000 issued on 980813, ref SDS 5 0000, and
111280 - the record of an earlier discussion on "intelligence" the same day.
111281 - ref SDS 5 2926
111282 -
111283 -
111284 -  ..
111285 - Communication Metrics Uniquely Provides Internal Intelligence
111286 -
111287 - Morris had not reviewed the research on how "business intelligence" is
111288 - applied by firms advertising on the Internet, which was cited in my
111289 - letter ref DIP 6 2499 issued on 980830. ref SDS 11 0000
111290 -
111291 - I explained findings indicating Communication Metrics offers a unique
111292 - scope and deliverable that other vendors have not yet figured out how
111293 - to accomplish. ref SDS 10 2636
111294 -
111295 - Morris did not mention any firms he has encountered that support
111296 - internal business intelligence.  He had to leave for his teaching
111297 - assignment at San Jose State, so we did not have a lot of time to
111298 - discuss this.
111299 -
111300 -
111301 -
111302 -
1114 -