THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: August 13, 1998 07:17 AM Thursday; Rod Welch

Sent letter to Morris to review "Intelligence" on web site.

1...Summary/Objective
2...Executives Are Not Aware That Intelligence Improves Earnings
3...Web Site Defines "Intelligence" - Align, Organize, Analyse, Summarize
4...Letter Requesting Comments on POIMS Explanation of Intelligence
5...Morris Could Not Find "Publication" on Web Site
6...What can give executives faith to use "intelligence"?


..............
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CONTACTS 
0201 - Chips & Technologies, Inc            408 434 0600
020101 - Mr. Morris E. Jones
020102 - Sr. Vice President  =4283 Ext

SUBJECTS
Evaluation
Demo SDS via Web Site
Intelligence
Remembering (Linked Records - Traceability,
Intelligence, Define

1007 -    ..
1008 - Summary/Objective
1009 -
100901 - Follow up ref SDS 5 4887, ref SDS 3 0000.
100902 -
100903 - Submitted ref DIT 1 for feedback on changes in the web site to explain
100904 - and illustrate "intelligence," ref SDS 0 2848, based on recent
100905 - discussions. ref SDS 0 2926  This supplements the wider effort
100906 - launched today at ref SDS 10 0000
100907 -
100908 - Morris could not access "Publications" on the Home page to examine the
100909 - POIMS paper. ref SDS 0 6192  The explanation of "understanding" seems
100910 - well written, but he feels all of the understandings require a leap of
100911 - faith. ref SDS 0 3588
100912 -
100913 - I sent instructions on how to find "intelligence," ref SDS 0 7182, but
100914 - did not hear back.
100915 -
100916 -    [On 980827 called Morris. ref SDS 13 0000]
100917 -
100918 -    [On 980902 Morris liked explanation of "intelligence." see the
100919 -    record at ref SDS 14 5225]
100920 -
100921 -
100922 -
100923 -
100924 -  ..
1010 -
1011 -
1012 - Progress
1013 -
101301 - Executives Are Not Aware That Intelligence Improves Earnings
101302 -
101303 - A week or so ago, I called and asked Morris if he is able to associate
101304 - the Welch web site with "intelligence"?
101305 -
101306 - I mentioned the article in National Review, which he and Teri read,
101307 - that cites the problem of "informtion overload" in the foreign policy
101308 - field of "intelligence." ref SDS 12 1173
101309 -
101310 -      [On 980815 reviewed the article. ref SDS 12 1173]
101311 - ..
101312 - Morris said he feels the Welch web site is about 10% of what is
101313 - needed to help executives grasp the value of "intelligence."
101314 -
101315 -      [On 980902 Morris liked explanation of "intelligence." see the
101316 -      record at ref SDS 14 5225]
101317 -
101318 - I asked for help on what makes up the 90% that is missing?.
101319 -
101320 - Morris said that would require him to fix the Welch web site, and he
101321 - does not have enough time.
101322 -
101323 -      [On 980903 Morris submitted an explanation of Communication
101324 -      Metrics to improve the web site. ref SDS 15 2508]
101325 -
101326 - I asked how executives view the role of "intelligence" in their work,
101327 - and in daily management to improve earnings?
101328 -
101329 - Morris said nobody knows the answer.  He feels "intelligence" and
101330 - human cognition are not common subjects in the business world.
101331 -
101332 -
101333 -
101334 -  ..
101335 - Web Site Defines "Intelligence" - Align, Organize, Analyse, Summarize
101336 -
101337 - I suggested that if nobody knows, then we have an opportunity to fill
101338 - an empty vessel in a manner that is constructive, and cited our idea
101339 - about alignment where he developed a graphic in the meeting on 980405.
101340 - ref SDS 1 1898
101341 -
101342 - We recalled Morris' feeling at the meeting on 980405 that analysis is
101343 - important to executives, so this might be part of "intelligence" that
101344 - helps improve earnings. ref SDS 1 2156
101345 - ..
101346 - I suggested that linking summary to detail may be a useful part
101347 - of "intelligence," as we discussed on 980405. ref SDS 1 2573  The
101348 - discussion on 980722 about Intel using Powerpoint "foils" to summarize
101349 - meetings, seemed to support the earlier idea about linking summary to
101350 - details. ref SDS 5 4105
101351 -
101352 - Morris said it is hard to remember all of these details.
101353 -
101354 -     [On 990303 Communication Metrics gives people "better memory than
101355 -     most." ref SDS 16 9499]
101356 -
101357 - I suggested that better memory might then be another useful feature of
101358 - "business intelligence."
101359 -
101360 -    Some experts are calling for a "repository" of data, or experience,
101361 -    ref SDS 2 5260, which seems in some way aimed at helping people
101362 -    remember something that needs to be remembered, although there is
101363 -    no evidence that anthing useful has been created, see review on
101364 -    980613, ref SDS 2 2473, other than the Welch Communication Metrics
101365 -    web site...
101366 -
101367 -                  http://www.welchco.com/00401.HTM
101368 -
101369 -
101370 -       ...per work on 980808. ref SDS 9 0635
101371 -
101372 -
101373 - Following this discussion, on 980808 I revised the explanation of
101374 - "intelligence" for the web site home page, ref SDS 9 0000, and was
101375 - able to come up with an approach in the POIMS paper, ref OF 1 6011, to
101376 - illustrate the concept of linking summary to detail. ref SDS 9 0615
101377 -
101378 -
101379 -  ..
101380 - Letter Requesting Comments on POIMS Explanation of Intelligence
101381 -
101382 - Today, I submitted, ref DIT 1 0000, asking Morris if the revised
101383 - explanation of "intelligence" is helpful?
101384 -
101385 -      [Also asked Max Wideman same question. ref SDS 11 6321]
101386 -
101387 -      [On 980827 called Morris. ref SDS 13 0000]
101388 -
101389 -      [On 980902 Morris liked explanation of "intelligence." see the
101390 -      record at ref SDS 14 5225]
101391 -
101392 - The letter was sent initially using conventional email procedures
101393 - without links to chronology.
101394 -
101395 - I later entered it in the web site and added the links to illustrate
101396 - the advantages of "intelligence."
101397 -
101398 -
101399 -  ..
1014 -
1015 -
1016 - 0834 received response
1017 -
101701 -  ..
101702 - Morris Could Not Find "Publication" on Web Site
101703 -
101704 - Received ref DRT 1 responding to my letter.  Morris did not find the
101705 - explanation of "intelligence" in POIMS, because he could not get into
101706 - the Publications section of the web site from the home page.  He was
101707 - not aware that the bullets in front of the section titles are active.
101708 - ref DRT 1 5175
101709 -
101710 - Morris seems to have found the explanation of "Understanding" in the
101711 - NWO... paper. ref OF 2 7337, which is cited in the web page for
101712 - "Intelligence." per the work on 980808. ref SDS 9 2071
101713 -
101714 -    It seems strange that "intelligence" was not found, since it is in
101715 -    the same paragraph.
101716 -
101717 -    [On 980827 called Morris. ref SDS 13 0000]
101718 -
101719 -
101720 -  ..
101721 - What can give executives faith to use "intelligence"?
101722 -
101723 - Morris says it takes a leap of faith to follow all the understandings;
101724 - however, he found the explanation of "understanding" reads well. see
101725 - ref DRT 1 2695
101726 -
101727 - My question is, does the experience of immediately accessing needed
101728 - information and the chronology and authority which gives it support,
101729 - provide the faith to try Communication Metrics?
101730 -
101731 -  ..
1018 -
1019 -
1020 - 0847 replied to Morris
1021 -
102101 - Submitted ref DIT 2 explaining how to use the bullets to access
102102 - Publications, so he can comment on "Intelligence" per our discussion
102103 - on 980722. ref SDS 5 4105
102104 -
102105 -
102106 -
1022 -
1023 -
Distribution. . . . See "CONTACTS"