THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: August 28, 1998 01:59 PM Friday; Rod Welch

Research communication metrics, businsss intelligence on Internet.

1...Summary/Objective
2...Business Intelligence is Data Mining for Marketing
3...Communication Metrics Uniquely Provides Internal Intelligence
....Business and Economy: Companies, Information, Consulting
.......Metadata Elements
.......Dubln Core Elements
.....................About Business Intelligence
.......Solution
.......What is Knowledge??
4...Communication Metrics has Very Few Internet Hits


..............
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CONTACTS 

SUBJECTS
Evaluation
Business Intelligence
Communication Metrics
Metrics Communication Show Guess and Gossip
Information Repositories
Business Climate
Market Potential

1609 -
1609 -    ..
1610 - Summary/Objective
1611 -
161101 - Follow up ref SDS 22 0000, ref SDS 18 0000.
161102 -
161103 - As a result of discussion with Morris yesterday, searched for
161104 - "business intelligence" on the Internet.
161105 -
161106 -     [On 981202 HQ USACE asked about competition. ref SDS 24 5843]
161107 -
161108 -     [On 990213 research Knowledge Management. ref SDS 25 0000]
161110 -  ..
161111 - For All Headings - there were 68 hits.
161113 -  ..
161114 - IBM was not in this list, despite the announcement on 980226 that IBM
161115 - is marketing business intelligence. ref SDS 5 0000
161117 -  ..
161118 - In sum, there may be 10 - 15 organizations that are listed in several
161119 - in different ways to sell "business intelligence."  There are 5 or 6
161120 - hits on the entire Internet for "communication metrics."
161122 -  ..
161123 - Welch Communication Metrics web site seems to be the only source for
161124 - improving management and earings by adding "intelligence" to
161125 - information, integrating time and information.
161126 -
161127 -
161128 -
161130 -  ..
1612 -
1613 -
1614 - Progress
1615 -
161501 - Business Intelligence is Data Mining for Marketing
161502 -
161503 - These organizations are doing "data mining" to put stuff in a "data
161504 - warehouse" and a "data mart."
161505 -
161506 -     [On 990215 "Knowledge Management" yielded a paper that discusses
161507 -     data warehouse and data mart. ref SDS 26 6716]
161509 -  ..
161510 - "Data warehouse" seems like another buz word for "repository of
161511 - experience," and "data respository," per the review in the record on
161512 - 980613, ref SDS 7 5260, which is another term for data base, as set
161513 - out in the review of IBM's initiative on 980226. ref SDS 5 2716
161515 -  ..
161516 - Morris mentioned the other day that explanations need to reflect terms
161517 - known to managers, ref SDS 22 7695, so I wonder why venders are
161518 - continually changing the terminology, other than to differentiate and
161519 - give an auora of something new.  Here is another example...
161520 -
161521 -    Business Intelligence gives decision-makers access to the
161522 -    information they need to find solutions for business problems
161523 -    immediately, right from their desktop using simple, user-friendly
161524 -    queries. This allows a company to discover core problems or
161525 -    anomalies facing their organizations, giving them the ability to
161526 -    correct the problem before it affects the success of their
161527 -    company. Without Business Intelligence, executives may rely on
161528 -    cumbersome reports produced by an already busy IT Department.
161530 -     ..
161531 -    Business Intelligence tools allow decision-makers to use intuition
161532 -    and experience in combination with easily accessible information on
161533 -    their company's performance.
161534 -
161535 -       [this is a good concept.  I would like to see someone actually
161536 -       using this.]
161538 -     ..
161539 -    Paragon supports the Cognos Suite of Business Intelligence
161540 -    Solutions. These tools compose the full range of Business
161541 -    Intelligence functions, from data mining to forecasting. Properly
161542 -    integrated, these tools allow Executives to have up to date
161543 -    information on every aspect of their company. These Business
161544 -    Intelligence tools draw upon information stored in Data Warehouses
161545 -    or Data Marts built using leading technologies, in which Paragon
161546 -    has significant expertise.
161548 -     ..
161549 -    Imagine being able to make decisions incorporating the latest
161550 -    information on your organization. It would be a strong
161551 -    competitive advantage for your organization.Ask us about our
161552 -    Business Intelligence Solution.
161553 -
161554 -    -----------------------------------------------------------------
161555 -              Questions or comments? solutions@paragon.nf.ca
161556 -                    1998, Paragon Information Systems
161558 -  ..
161559 - There is some discussion in these web sites of "knowledge management,"
161560 - but there is no definition of "knowledge" no one has defined
161561 - "intelligence," there is no discussion of alignment. The details of
161562 - their offerings, talk about providing "information."  There is no
161563 - evident effort to distinguish between these alternate forms of human
161564 - consciousness, developed in NWO... ref OF 2 5846
161565 -
161566 -      [On 990213 researched Knowledge Management. ref SDS 25 7696
161568 -       ..
161569 -      [On 990215 reviewed paper on KM. ref SDS 26 1998]
161571 -       ..
161572 -      [On 011102 John Prusak with IBM article, ref SDS 28 DT5F, on
161573 -      origins of Knowledge Management, ref SDS 28 JX6K, critics
161574 -      indicate Knowledge Management is merely a marketing effort for
161575 -      more Information Management capabilities. ref SDS 28 SZ7O
161576 -
161578 -  ..
161579 - Communication Metrics Uniquely Provides Internal Intelligence
161580 -
161581 - These efforts are mainly aimed at marketing support, and are
161582 - looking outward.  They all feel the "intelligence" is out "there"
161583 - somewhere to be brought into the meeting for discussion and decision.
161584 -
161585 - This is different from Communciation Metrics which creates
161586 - intelligence from what transpires in the meeting, in the phone call,
161587 - in the email and in the contract, per meeting with Dave Vannier on
161588 - 970603. ref SDS 3 5803
161589 -
161590 -      [On 980902 discussed with Morris. ref SDS 23 5872]
161592 -  ..
161593 - Here is one heading that was examined...
161594 -
161596 -     ..
161597 -    Business and Economy: Companies, Information, Consulting
161598 -
161599 -    Business Intelligence Services (BIS) specializes in market
161600 -    research, competitor intelligence and investigations in US and
161601 -    Brazil.
161602 -
161603 -        This outfit showed up in a number of different ways and names.
161605 -     ..
161606 -    Real-world Intelligence, Inc. Provides full service Competitor &
161607 -    Business Intelligence, enabling a company to identify and monitor
161608 -    those key trends in economics, geo-politics, science, and
161609 -    technology relevant to its unique strategic objectives.
161611 -     ..
161612 -    InER-G Solutions, Ltd. - consulting services firm providing
161613 -    expertise on data warehousing, marketing database, and business
161614 -    intelligence.
161615 -
161616 -       This organization has a section for an on-line magazine or
161617 -       listing of articles under the heading...
161618 -
161619 -                        Inside Decision
161621 -        ..
161622 -       Clicking on this heading opens a page with a number of articles
161623 -       that sound like Communication Metrics themes for solving
161624 -       information overload.  One heading is...
161625 -
161626 -                        Drowning in Data
161628 -        ..
161629 -       This is similar to the phrase Dave Vannier used at the meeting
161630 -       on 960627 when he described "data pollution" as a problem that
161631 -       impedes management productivity. ref SDS 2 8488
161633 -        ..
161634 -       The article on "Drowning in Data" was entirely about market
161635 -       research, and had nothing to do with improving the ability of
161636 -       executives and managers to think, remember and communicate.
161638 -     ..
161639 -    Knowledge Management
161640 -
161641 -       Someone has a home page for a term paper or a consulting
161642 -       business, and it has links to a bunch of papers, none of which
161643 -       were available on-line.  The URL addresses were empty.
161644 -
161645 -       Under increasing competitive pressure many companies are forced
161646 -       to rethink about managing the knowledge assets they possess. The
161647 -       emerging field of knowledge management tries to address this
161648 -       issue
161650 -       ..
161651 -      [On 990213 researched Knowledge Management. ref SDS 25 7696]
161653 -       ..
161654 -      [On 990215 reviewed paper on KM. ref SDS 26 1998]
161656 -     ..
161657 -    UCSF has a Knowledge Management web page.
161658 -
161659 -       It is a library function on health care, not the support of
161660 -       daily mangement.
161661 -
161662 -       Scanning a few papers indicate the focus of this "knowledge"
161663 -       effort is trying to find something useful on the Internet due
161664 -       to the size of the environment.
161666 -        ..
161667 -       This may relate the term "data mining."
161669 -        ..
161670 -       This is the opposite of the Welch effort to ensure that only
161671 -       useful "intelligence," "knowledge" and "information" are put on
161672 -       the Communication Metrics web site relative to organization
161673 -       objectives and improving earnings.
161675 -        ..
161676 -       I sent an email to get some information on library practices for
161677 -       organizing and identifying information.
161678 -
161680 -        ..
161681 -       Metadata Elements
161682 -       Dubln Core Elements
161683 -
161684 -       The most recent paper reviews a seminar that covered the goal to
161685 -       standardize criteria for information management. "Dublin Core
161686 -       Elements" seems to be an industry standard set of elements and
161687 -       definitions.
161689 -        ..
161690 -       They cover the main criteria of SDS records, but do not address
161691 -       record segments, multiple subjects and the role of documents and
161692 -       formal correspondence as elements to identify information
161693 -       relationships.
161694 -
161696 -     ..
161697 -    Bromley Group, The - providers of Business Intelligence Technology
161698 -    that allows companies maximise their investment in their two key
161699 -    resources of 'People and Technology'.
161700 -
161701 -       This outfit actually sounds like they might do something
161702 -       useful... they have a section called...
161703 -                      ..
161704 -                     About Business Intelligence
161705 -
161706 -       The pursuit of knowledge is not a new human activity. It has
161707 -       obsessed mankind throughout history. What's different today -
161708 -       and for the 21st century - is that effective management of
161709 -       knowledge has become a business imperative.
161711 -        ..
161712 -       Knowledge management is now becoming the foundation of corporate
161713 -       growth. The objective of dynamic companies is the breaking down
161714 -       of the knowledge barriers through enabling access to
161715 -       information.
161717 -        ..
161718 -       The Challenge:  It is now widely recognised that modern
161719 -       corporations must use information effectively to compete
161720 -       successfully. It is less widely recognised how dramatically
161721 -       information use is changing on an enterprise basis.
161723 -        ..
161724 -       Restructuring, deregulation and industry consolidation have
161725 -       increased the number of critical decisions to be made and the
161726 -       time available to make them. Flatter organisations produce
161727 -       higher percentages of decision-makers throughout the enterprise.
161729 -        ..
161730 -       The amount of information and data available on which to base
161731 -       decisions has grown exponentially. Information Technology must
161732 -       support decisions being made on a more devolved basis - more
161733 -       quickly.
161735 -        ..
161736 -       Solution
161737 -
161738 -       In practical terms business must do three things effectively -
161739 -       find and capture the knowledge they've got, share it and exploit
161740 -       it to some commercial advantage. With decreasing costs of data
161741 -       storage and data warehouses/ decision support databases these
161742 -       objectives are achievable. Decision support databases have
161743 -       completely changed the level of active usage of information in
161744 -       many organisations.
161746 -        ..
161747 -       What is Knowledge??
161748 -
161749 -       These folks have explained the need for knowledge management,
161750 -       but have not come up with a practical definition of knowledge so
161751 -       they can grab it up and put it in the warehouse.
161752 -
161753 -       They have an information supply chain graphic.
161755 -        ..
161756 -       It shows some data mining, data marts, meta data, and other buz
161757 -       words.
161759 -        ..
161760 -       I would like to see one meeting, one phone call, one schedule,
161761 -       one budget, one decison that is managed by this system.
161762 -
161763 -          The view that managers need to "find" intelligence, indicates
161764 -          this vendor is unaware that it is derived from meetings,
161765 -          calls and email people encounter in their normal daily
161766 -          activities.
161767 -
161768 -              [On 000425 SDS has unique design for converting
161769 -              information into knowledge, ref SDS 27 0480
161771 -           ..
161772 -          The explanation that "intelligence" needs to be exploited to
161773 -          commercial advantage is a clue that vendors for conventional
161774 -          business intelligence are unaware about the value to earnings
161775 -          from work to organize, align, analyse and link summary to
161776 -          daily management details.
161777 -
161779 -  ..
161780 - Communication Metrics has Very Few Internet Hits
161781 -
161782 - There are about 10 or so hits.  One came from an email I sent in
161783 - April.  The others deal with measuring transmission speeds on telphone
161784 - lines.
161785 -
161786 -
161787 -
161788 -
1618 -
1619 -