THE WELCH COMPANY
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S U M M A R Y


DIARY: July 15, 1999 00:30 AM Thursday; Rod Welch

Sent Morris article on information overload.

1...Summary/Objective


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CONTACTS 
0201 - Intel Corporation                    408 765 8080
020101 - Mr. Morris E. Jones; Director of Architecture =408 545 9521

SUBJECTS
Commercial Partners for Phase II Funding
Partners to Support Development
NSF Research Support
Intel, Morris, others, 990713
Intelligence, Define

1207 -    ..
1208 - Summary/Objective
1209 -
120901 - Follow up ref SDS 29 0000, ref SDS 28 0000.
120902 -
120903 - Sent letter to Morris to explain problem of information overload that
120904 - prevents people from investing time to understand Communication
120905 - Metrics.  Morris submitted follow up on initial comments from Tom and
120906 - Keith who reviewed the NSF proposal.  He says they need an explanation
120907 - of how "intelligence" can be supported by technology, which he
120908 - requested previously on 980902.  The Welch web site was created to
120909 - show people the meaning of delivering intelligence on the Internet.
120910 -
120911 - Sent ref DIT 1 to Morris with link to the letter to Sally Nerlove at
120912 - NSF, ref DIP 3, that provides the article on the "virtual office"...
120913 - ref DRP 1, because the article was written by an NSF rep, as explained
120914 - on 990714. ref SDS 30 0001
120915 -
120916 - After receiving Morris' letter, ref DRT 1, with suggestions, sent a
120917 - response, ref DIT 2, linked to this record, and to the record on
120918 - 990713 that reviews comments by Intel staff.  Key point that the
120919 - website demonstrates "intelligence."  Not everyone will agree.  We
120920 - are only looking for some who do, like Dave Vannier, and others cited
120921 - in NSF proposal.
120922 -
120923 -
120924 -
120925 -
120926 -
1210 -
1211 -
1212 - Progress
1213 -
121301 - Decided to send Mark Haselkorn's article on the virtual office
121302 - (reviewed on 980613, ref SDS 7 0526) to Morris because it explains
121303 - information overload, and so provides a way to illustrate the problem
121304 - in hopefully a constructive manner, based on initial comments from
121305 - people at Intel on the NSF proposal, reported on 990713. ref SDS 29
121306 - 8966
121307 -
121308 - Linked to explanation of intelligence in POIMS. ref OF 1 0582
121309 -
121310 -     [On 990716 sent letter to Mark on NSF proposal. ref SDS 31 0001]
121311 -
121312 -
121313 -
121314 -  ..
1214 -
1215 -
1216 - 1720
1217 -
121701 - Received ref DRT 1 from Morris that says the following...
121702 -
121703 -     You need to come up with a method of explaining how you improve
121704 -     intelligence. People see your claims,  but do not come away with
121705 -     any feeling or comfort of how this is done.  This leads people to
121706 -     believe it can't be done.
121707 -
121708 -     It has to be in the language of the reader.  It also needs to be
121709 -     in the experience of the reader.
121710 -
121711 - Evidently Morris has talked to Tom and Keith on their initial comments
121712 - about the NSF proposal on 990713.  Keith had noted that "intelligence"
121713 - is a foreign concept. ref SDS 29 2150
121714 -
121715 - Morris reports today that Tom and Keith want to see how "intelligence"
121716 - can be delivered on the Internet, in order to believe that it can be
121717 - meaningfully accomplished.  This aligns with Jason Yuen's comments on
121718 - 990622. ref SDS 17 1665
121719 -
121720 -     [On 990718 sent example of "intelligence." ref SDS 32 0001]
121721 -
121722 -     [On 990718 sent example of Phase I Final Report to compare for
121723 -     ease in understanding. ref SDS 32 9766]
121724 -
121725 -     [On 990723 sent letter explaining intelligence using bow and arrow
121726 -     diagram Morris prepared that illustrates the need to align
121727 -     management and communications. ref SDS 33 0001]
121728 - ..
121729 - It is a credibility issue, which requires leadership to help
121730 - people work with ideas that are alien, per analysis on 990613 of
121731 - Keith's comments. ref SDS 29 2150
121732 -
121733 - "Intelligence" explained in the NSF proposal, in POIMS, and in the New
121734 - World Order... paper, is supported by a website with examples of work
121735 - product (this record is an example of work product).  The website was
121736 - created to let people experience key features of SDS so they can
121737 - understand "intelligence," as explianed in POIMS, per the record on
121738 - 971021. ref SDS 3 9999  Some people, who have worked with SDS records
121739 - on the Internet, feel they have encountered "intelligence," as cited
121740 - in NSF proposal part 5 on Commercial Potential. ref OF 5 0704
121741 -
121742 - So, using SDS records, like this one, on the web is one way to explain
121743 - how we use the Internet to deliver...
121744 -
121745 -
121746 -                      anytime, anywhere intelligence
121747 -
121748 - ..
121749 - Not everyone is going to be favorably impressed.
121750 -
121751 - We just want to make a little effort to try to find someone at Intel,
121752 - who, as Andy Grove says.., "gets it!" ref SDS 5 2648
121753 -
121754 - A big part of understanding how to improve "intelligence" is to start
121755 - with a functional definition.  Initial comments from Keith yesterday
121756 - show he understood the organization component, but not the rest of it.
121757 -
121758 - On 980405 Morris asked for an explanation of "intelligence," similar
121759 - to today, and we worked on a number of ideas. ref SDS 6 0873
121760 -
121761 - On 980902 Morris indicated the definition of intelligence in POIMS
121762 - that resulted from many months of work, seemed useful. ref SDS 10 1124
121763 - He noted at that time, as today, that people need an explanation of
121764 - how technology can support "intelligence", as defined, ref OF 1 0582,
121765 - in order to seriously engage the concepts.
121766 -
121767 - On 980928 Dave Vannier noted that this method reflects Intel's efforts
121768 - to use the Internet for improving management. ref SDS 11 6003
121769 -
121770 - On 990422 Dave wrote another letter saying Communication Metrics on
121771 - the Internet supports Intel's use of technology, and asks "...where to
121772 - take it from here?" ref SDS 12 4590
121773 -
121774 - This seems to indicate there are people at Intel "who get it," and
121775 - probably most people don't, and cannot "get it," until there is a
121776 - groundswell that makes adding intelligence to management a common
121777 - aspect of culture.  Our task is to find a few people who "get it".
121778 -
121779 - Sent ref DIT 2 linked to this record, and to the record on 990713 that
121780 - reviews comments by Intel staff.  Key point is that the website
121781 - demonstrates "intelligence."  Some people see it, and others don't,
121782 - we have to dig out of the system a few who do.
121783 -
121784 -     [On 990716 sent letter to Mark on NSF proposal. ref SDS 31 0001]
121785 -
121786 -
121787 -
121788 -
121789 -
121790 -
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