THE WELCH COMPANY
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S U M M A R Y


DIARY: July 23, 1999 04:13 PM Friday; Rod Welch

Sent letter to Morris on intelligence and meaning, per Kaiser letter.

1...Summary/Objective


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CONTACTS 
0201 - Intel Corporation                    408 765 8080
020101 - Mr. Morris E. Jones; Director of Architecture =408 545 9521

SUBJECTS
Commercial Partners for Phase II Funding
Partners to Support Development
NSF Research Support
Intel, Morris, others, 990713
Intelligence, Define
Experience Needed to Understand SDS, Communication Metrics
Cognitive Science Unfamiliar, Quackery
Intelligence Experience with SDS Needed to Understand
Ignorance Causes Fear, Denial
Insidious - Harm Communication Failure Insidious - Delayed, Disconnec

1812 -    ..
1813 - Summary/Objective
1814 -
181401 - Follow up ref SDS 53 0000, ref SDS 52 0000.
181402 -
181403 - Submitted ref DIT 1 to Morris linked to the letter, ref DIP 11 0451,
181404 - to Sylvia sent yesterday. ref SDS 55 0001
181405 -
181406 -     [On 990726 received response from Morris on need to improve words;
181407 -     does not seem to show bow and arrow. ref SDS 56 0001]
181408 -
181409 - This supplements my letter, ref DIP 10, on the need for intelligence
181410 - in management.
181411 - ..
181412 - Morris's letter on 990721 suggests explaining "intelligence" in
181413 - smaller parts. ref SDS 53 0001
181414 -
181415 - "Alignment" is a component of intelligence that strengthens ordinary
181416 - writing. ref DIT 1 2992  It is explained in the letter by referencing
181417 - a diagram of a bow and arrow, which Morris drew on the back of a
181418 - knapkin at Burger King on 950303. ref SDS 4 3497
181419 -
181420 -    [On 990726 Morris suggests improving narrative explanation to
181421 -    provide inspirational message. ref SDS 56 9877]
181422 -
181423 -    [On 990726 suggested using words and pictures, e.g., Morris' bow
181424 -    and arrow diagram, presents a stronger message. ref SDS 56 9766]
181425 -
181426 - Alignment was mentioned in the letter to Morris on 990628 explaining
181427 - the advantage of adding intelligence support for engineering and other
181428 - professions, so they don't have to visit the lawyer to fix mistakes.
181429 - ref SDS 34 0001
181430 -
181431 - The letter strives to accomplish Morris' request on 990715 to come up
181432 - with another way to explain intelligence. ref SDS 46 2592  Using his
181433 - work product may help him explain it.
181434 -
181435 - Explained that doubts about the value of an intelligence roles stems
181436 - from culture. ref DIT 1 2992  Business does not have this role as
181437 - explained in POIMS. ref OF 2 1850  Therefore, intelligence is seen as
181438 - funny and alien, ref DIT 1 4836, as reported on 990713. ref SDS 44
181439 - 2150
181440 -
181441 - People don't know, and don't believe, that the communication problem
181442 - of "conflicting meaning" can be solved by adding "intelligence" to
181443 - information. ref DIT 1 8181  Lack of faith, explained in the record
181444 - reviewing Stephen Covey's work on 921205, ref SDS 2 8493, causes a
181445 - proposal to do sounds funny, foreign, alien and off-the-wall, as Lynn
181446 - Conway found introducing SVGA technology in the early 80s.  Ignorance
181447 - leads to fear and denial. ref SDS 7 1368
181448 -
181449 - I mentioned in the letter, ref DIT 1 1056, that he worked on the bow
181450 - and arrow concept again on 980405. ref SDS 12 1898
181451 -
181452 - Andy Grove calls lack of alignment between what people say and what
181453 - they actually do:  strategic dissonance. ref SDS 10 5517, and is cited
181454 - at ref DIT 1 4836.
181455 -
181456 - Andy Grove's use of copious notes to avoid ambiguity of mental maps
181457 - reviewed on 980307, ref SDS 11 3668, is cited. ref DIT 1 2992
181458 -
181459 - Cited in the letter, ref DIT 1 2068, our work on 950303, ref SDS 4
181460 - 3497, and again on 980405 to create the bow and arrow diagram to show
181461 - alignment. ref SDS 12 1898
181462 -
181463 - Used Kaiser's Healthwise Handbook, ref DIT 1 4500, on communication
181464 - reviewed on 990625. ref SDS 32 0806
181465 -
181466 -  ..
181467 -
181468 - Cited Jason's explanation of intelligence as off-the-wall, ref DIT 1
181469 - 4836, from the call on 990505. ref SDS 25 0778
181470 -
181471 - Cited Grove's explanation reviewed on 9800307 of Intel's communication
181472 - method, ref DIT 1 3366, of letting people scream at each other......
181473 - ref SDS 10 0261
181474 -
181475 -    [On 990731 example humor is proposed to overcome tedium of
181476 -    excessive rhetoric. ref SDS 57 0001]
181477 -
181478 -
181479 -
181480 -
1815 -
Distribution. . . . See "CONTACTS"