CONTACTS 
0201 - Intel Corporation                    408 765 8080
020101 - Mr. Morris E. Jones; Director of Architecture =408 545 9521

SUBJECTS
Commercial Partners for Phase II Funding
Partners to Support Development
NSF Research Support
Intel, Morris, others, 990713
Intelligence, Define
Experience Needed to Understand SDS, Communication Metrics
Cognitive Science Unfamiliar, Quackery
Intelligence Experience with SDS Needed to Understand
Push Pull Prod Wait Overcome Resistance New Methods Avoid Alienating

1811 -    ..
1812 - Summary/Objective
1813 -
181301 - Follow up ref SDS 60 0000, ref SDS 57 0000.
181302 -
181303 - Morris suggests improving the words to help people get the message
181304 - that adding intelligence to management improves earnings.  There is
181305 - nothing indicating he has tried the other elements that convey an
181306 - effective message:  pictures, credibility, experience and expanding
181307 - the audience.
181308 -
181309 - Submitted ref DIT 1 linked to this record asking Morris to apply a
181310 - broader definition of communication that includes words, pictures,
181311 -
181312 -     [On 990728 sent letter on MS Office 2000. ref SDS 61 0001]
181313 -
181314 -     [On 990729 Mark Haselkorn suggests improving message of proposal
181315 -     on intelligence and religion. ref SDS 62 6984]
181316 -
181317 -
181318 -
181319 -  ..
1814 -
1815 -
1816 - Progress
1817 -
181701 -  ..
181702 - Communication Helps People Make Connections "To Get It"
181703 -
181704 - Received ref DRT 1 from Morris responding to my letter, ref DIP 11,
181705 - sent on 990723. ref SDS 60 0001
181706 -
181707 - My letter asked Morris to use the bow and arrow diagram he developed
181708 - on 950303, ref DIP 11 2068, to review with Intel staff the idea of
181709 - alignment in communication, as part of intelligence, which summarizes
181710 - the concept of traceability to original sources, "audit trail" and
181711 - "documentation" used in some cultural sectors.  To illustrate the
181712 - concept, I linked to the letter for doctor Connolly at Kaiser, ref DIP
181713 - 12 0451, submitted on 990722. ref SDS 59 0001
181714 -
181715 - ..
181716 - Morris says in total the following...
181717 -
181718 -     The issue isn't what you feel, it is how well does the message
181719 -     relate to the listener and inspire them to action. This is the
181720 -     first goal of communications. If they don't get it, you aren't
181721 -     communicating. ref DRT 1 6781
181722 -
181723 - Initially, the "it" that we want people to "get" is the goal of adding
181724 - intelligence to management.  The strategy is to follow the suggestion
181725 - Morris made in his letter on 990721, of explaining features rather
181726 - than intelligence.  He cited "memory" as an example. ref SDS 57 0001
181727 -
181728 - My letter on 990723 focused on "alignment" as part of a complex mental
181729 - process commonly called "intelligence," ref SDS 60 0001, and suggests
181730 - that Morris review the bow and arrow diagram to illustrate the
181731 - concept. ref DIP 11 2068
181732 -
181733 -
181734 -
181735 -  ..
1818 -
1819 -
1820 - Analysis
1821 -
182101 -  ..
182102 - Feelings are Predicate to Action, Essence of Communication
182103 -
182104 - Morris' reference to "...what you feel..." ref DRT 1 6781, may be to
182105 - the following language in my letter on 990723...
182106 -
182107 -     It feels good to ignore intelligence as funny, alien and
182108 -     off-the-wall. ref DIP 11 4836
182109 -
182110 -     People often don't feel the problem in the moment, because harm
182111 -     from miscommunication is insidious, i.e., disconnected in time and
182112 -     place. (same para ref DIP 11 4836)
182113 -
182114 - ...which is linked to the telecon with Jason Yuen at the Airport on
182115 - his frustrations explaining Communication Metrics, when we talked on
182116 - 990505. ref SDS 29 0778   That record is in turn linked to subsequent
182117 - comments by Morris' contacts at Intel, who found the idea of adding
182118 - intelligence to management funny and alien, reported on 990718.....
182119 - ref SDS 48 1767
182120 - ..
182121 - Communication is defined on 950327 as comprised of...
182122 -
182123 -                         leadership
182124 -                         understanding
182125 -                         follow up
182126 -
182127 -    ...see, ref SDS 6 7777, where "inspiration" is the leadership
182128 -    Morris seeks in the words to explain Communication Metrics.
182129 -
182130 -      [On 990731 difficulty of relying solely on rhetoric when people
182131 -      lack experience, i.e., are ignorant, about ideas and methods
182132 -      being proposed. ref SDS 63 0001]
182133 -
182134 -    Some might argue that lack of inspiration where there is lack of
182135 -    understanding and follow up is a blessing, so that people are not
182136 -    led down the wrong path, as reviewed on 921205. ref SDS 2 5940
182137 -    ..
182138 -    Communication Metrics is focused on providing tools and
182139 -    proceses for understanding and follow up.  Morris points out today
182140 -    that people need inspiration to use this help.
182141 -
182142 - Leadership, however, is more than inspiration...
182143 -
182144 - Grove points out that when a strategic inflection point begins to
182145 - appear on the horizon, and people "don't get it" then the people will
182146 - have to be changed. see on 980307 ref SDS 14 1660   Leadership must
182147 - help people "get it" so that people are not overwhelmed by the tsunami
182148 - of a disruptive technology reviewed on 990527. ref SDS 33 9711
182149 -
182150 - Grove calls the Internet a strategic inflection point. ref SDS 14 3495
182151 -
182152 - Article on 980615 describes information overload as a tsunami that is
182153 - a growing danger to management. ref SDS 16 1706
182154 - ..
182155 - Leaving aside whether leadership should be helping people "get
182156 - it" or getting people who do, as Grove suggests, Morris makes a strong
182157 - point about inspiration.
182158 -
182159 - My sense is that "inspiration" is almost totally a matter of feelings,
182160 - and so feeling is a key issue we are trying to explore with Morris and
182161 - his colleagues at Intel, along with others at various levels of
182162 - leadership at Intel.
182163 -
182164 - Where there is lack of "feeling," there is lack of commitment to take
182165 - action.  No action will likely occur.  Where there is strong negative
182166 - feeling, affirmative effort may occur to prevent action.
182167 -
182168 - My letter to Morris on 990720 concerning Dan Palanza's feelings about
182169 - the security issue, ref SDS 56 0001, show the importance of feelings
182170 - in communication.
182171 - ..
182172 - Therefore, I agree with Morris's formulation that if people
182173 - "don't get it" communication has not been effective.
182174 -
182175 - We are trying to discover how to help people feel the urgency of
182176 - adding intelligence to management by adding...
182177 -
182178 -                    organization
182179 -                    alignment
182180 -                    analysis
182181 -                    summary linked to detail
182182 -                    feedback
182183 -
182184 - These elements are cited in the Fortune article on why CEOs fail at
182185 - IBM, GM, AT&T, and perhaps even some lower level executives at Intel,
182186 - as reviewed on 990625. ref SDS 37 1024
182187 - ..
182188 - Communication has a high bar in a successful firm.  Grove cites
182189 - the inertia of success, hubris, that blinds people to new ideas and
182190 - the need for change. ref SDS 13 3740
182191 -
182192 -
182193 -  ..
182194 - Push, Pull, Prod, Wait Leadership Cycle Overcomes Ignorance, Fear
182195 - Communication Strategies:  Words, Pictures, Credibility, Experience
182196 -
182197 - Feelings and urgency reflect leadership and good salesmanship.
182198 -
182199 - Some salesman are effective simply by talking to the customer with
182200 - convincing words.
182201 -
182202 - Most sales, however, employ a number of different techniques to help
182203 - people get the message...
182204 -
182205 -                          Words
182206 -                          Pictures
182207 -                          Credibility
182208 -                          Experience
182209 -                          Audience expanded
182210 - ..
182211 - Morris feels my explanation of Com Metrics can be improved.
182212 -
182213 - I agree.  We, also, need leadership, explained on 970703. ref SDS 11
182214 - 9603
182215 -
182216 - I suggest that Morris...
182217 -
182218 -        Use push, pull, prod, wait, try again, leadership cycle cited
182219 -        on 990527, ref SDS 33 3911, and explained in POIMS. ref OF 2
182220 -        8556 developed on 940227. ref SDS 3 7294
182221 -
182222 -        Show the bow and arrow diagram to illustrate the need for
182223 -        alignment, and provide a measure of credibility, coming from
182224 -        Morris, using the work on 950303. ref SDS 5 3497
182225 -                                    ..
182226 -        Send an SDS record so colleagues can experience
182227 -        Intelligence delivered via Internet, as in test driving a
182228 -        vehicle, which is shown in the letter today. ref DIT 1 5330
182229 -
182230 -            [On 990802 manager at Kaiser Medical found Communiation
182231 -            Metrics on the Internet is pretty neat, ref SDS 64 0406;
182232 -            trying leadership cycle. ref SDS 64 2500]
182233 -
182234 -            [On 990813 sent Morris another example from medical
182235 -            management on improving meetings. ref SDS 66 0001]
182236 -
182237 -        The record of the meeting on 970603 with Dave Vannier, who is
182238 -        an Intel marketing manager, explains alignment is a problem at
182239 -        Intel, ref SDS 10 5803, so this would add credibility to both
182240 -        the words and to Morris' picture of the bow and arrow diagram.
182241 -        ..
182242 -        The car service report on 990715 shows "alignment" helps
182243 -        people solve problems without calling lawyers. ref SDS 51
182244 -
182245 -        Of course the main goal is work-related experience.  Where
182246 -        people interact with Communication Metrics on their own work,
182247 -        they are much more likely to "get it," because they see the
182248 -        magic unfold.  But, any experience is better than no experience
182249 -        so that people have an opportunity to discover something
182250 -        "pretty neat," that expresses a positive feeling as a predicate
182251 -        to wanting to take affirmative action. ref SDS 21 4320
182252 -
182253 -        Let people compare conventional email with receiving anytime,
182254 -        anywhere intelligence delivered via Internet.  My letter to
182255 -        Morris on 990723 was sent via conventional email, since he has
182256 -        objected to links.  The letter was then converted to
182257 -        Communication Metrics format. ref DIP 11 4500
182258 -
182259 -          [On 990803 asked Dan Palanza about this. ref SDS 65 0001]
182260 -        ..
182261 -        Test drive these alternate versions.
182262 -
182263 -        Everyone who test drives a car does not like the test.  Many go
182264 -        buy something else.  If we strike out with one person, try
182265 -        another.
182266 -
182267 -        Dave Vannier said on 990422 that this method supports Intel's
182268 -        objectives, and asks "...where to take it from here?"  This
182269 -        indicates there are people at Intel who get it when they use
182270 -        the system. ref SDS 24 8400
182271 -
182272 -        Make a little effort to find more Daves. ref DIT 1 3465
182273 -
182274 -        Cite Andy Grove's worry about the need for diligence to avoid
182275 -        ambiguity of mental maps, ref SDS 14 3668, and that a process
182276 -        of proactive alignment, supported by Intel technology, might
182277 -        meet this need, as illustrated by SDS records.
182278 -        ..
182279 -        Cite the need for reviewer of proposal to National
182280 -        Science Foundation.
182281 -
182282 -        These steps may add credibility to the need for alignment, and
182283 -        some small measure of urgency.
182284 -
182285 -        Everyone who hears the CEO or ex-CEO does not heed the voice
182286 -        of experience, and not everyone is impressed with NSF.
182287 -
182288 -        Expand the audience to find a few people who "get it" using all
182289 -        of the tools we have available to communicate a message...
182290 -
182291 -                          Words
182292 -                          Pictures
182293 -                          Credibility
182294 -                          Experience
182295 -                          Audience expanded
182296 -        ..
182297 -        Not everyone is equipped to "get it."  Not everyone is in
182298 -        the mood the day they are approached to "get it."  So diligence
182299 -        is needed to locate a few "who get it."
182300 -
182301 -        Ask around who might have the ability to review a proposal to
182302 -        NSF on improving management using Intel technology?
182303 -
182304 -        That should be a hot topic of interest.
182305 -
182306 -
182307 -
182308 -
182309 -
182310 -
182311 -
1824 -