440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700

July 26, 1999

04 00069 61 99072601

Mr. Morris E. Jones
Director of Architecture
Intel Corporation
350 East Plumeria; Mail Stop CHP02-1
San Jose, CA 95124

Subject: NSF Proposal #9961176
Communication Metrics
Commercial Partners
Intelligence and Communication

Dear Morris,

Thanks for your letter on communication that inspires action. This takes more than words. A four (4) prong effort of words, pictures, experience, and credibility communicates new ideas, so people are inspired to take action.

Use your bow and arrow diagram to illustrate the goal of maintaining alignment, which is a key part of the message on adding intelligence to management. Your support builds credibility. Asking for someone to review a proposal to the National Science Foundation strengthens credibility.

Let people review SDS records to gain experience that can be associated with words in the message. For example, suggest someone compare conventional email with using the Internet to deliver...

anytime, anywhere intelligence

My letter to you on July 23, 1999 was sent as conventional email to support your work practice, then it was converted to support Communication Metrics. On April 22, 1999 Dave Vannier at Intel reported this method is effective and asked "...where to take it from here?" Not everyone will agree; so, try expanding the audience.



Rod Welch