THE WELCH COMPANY

440 Davis Court #1602

San Francisco, CA 94111-2496

415 781 5700






August 30, 1998                                                                      04 00067 61 98083001



Mr. Morris E. Jones
Sr. Vice President
Chips & Technologies, Inc
2950 Zanker Road
San Jose, CA  95134

Subject:  Communication Metrics
                 Noise Level on Business Intelligence

Ref:   a. Research on Aug 28, 1998
          b. Telecon Morris/Rod Aug 27, 1998
          c. Rod's letter Aug 13, 1998

Dear Morris,


Thanks for the

help
with the web site message, on Thursday.  I tried to streamline and focus the
message on benefits.




Please let me know if these

changes
work better to distinguish Communication Metrics
in the marketplace.  You mentioned the other day, that "understanding"
reads well.  How does "intelligence" read?










I did some

research
as you suggested. Communication Metrics seems
stronger on developing "intelligence" within an organization.  Others
offer "business intelligence" on matters outside the organization,
sort of an electronic "yellow pages," aimed at marketing.




Thanks again for your help.




Sincerely,


THE WELCH COMPANY






Rod Welch