THE WELCH COMPANY
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S U M M A R Y


DIARY: July 10, 1999 09:46 AM Saturday; Rod Welch

Call Dan Palanza on NSF proposal #9961176 for Communication Metrics.

1...Summary/Objective
2...Synergy Between Communication Metrics and Dan's Innovation
3...Contributed Value Improves Innovation Requires Network Bookkeeping
4...Network Bookkeeping Manages Complexity of Distributed Ownership
5...Payment Based on Value Added and Royalty Entitlement Highly Complex
6...Common Life Experience Yields Similar Integrated Solutions
7...NSF Gives Credibility to Innovations That are Hard to Understand
8...Commercial Funding Phase II Requirements


..............
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CONTACTS 
0201 - Dan Palanza and NSF                  508 548 7421
020101 - Mr. Dan Palanza

SUBJECTS
Commercial Partners for Phase II Funding
Partners to Support Development
Palanza, Dan on 990710

0805 -    ..
0806 - Summary/Objective
0807 -
080701 - Follow up ref SDS 13 5859, ref SDS 11 3000.
080702 -
080703 - Explained proposal to National Science Foundation for Communication
080704 - Metrics research. ref SDS 0 1368
080705 -
080706 - Dan will submit his Phase I report on 990715. ref SDS 0 0864  He feels
080707 - Communication Metrics might help implement his innovation; this could
080708 - be incorporated into his Phase II proposal. ref SDS 0 0846  Possibly
080709 - Dan's approach can be integrated with Communication Metrics to provide
080710 - a common business support environment. ref SDS 0 1368
080711 -
080712 - Submitted ref DIT 1 linked to this record, with copy to Sally at NSF.
080713 -
080714 -     [On 990711 received letter from Dan. ref SDS 14 0001]
080715 -
080716 -     [On 990716 contacted Dan on his Phase I report. ref SDS 16 0001]
080717 -
080718 -
080719 -
080720 -  ..
0808 -
0809 -
0810 - Progress
0811 -
081101 - I missed the schedule to call Dan this morning at 0700, per his
081102 - letter, ref DRP 9, and my letter, ref DIP 6 0785 sent on 990706....
081103 - ref SDS 13 7006
081104 -
081105 - Got a note from Dan saying, 0700 my time/1000 his time would be ideal
081106 - for him, per my letter. ref DIP 6 0785
081107 -
081108 - I tried the number he gave...
081109 -
081110 -                         508 547 7421
081111 -
081112 - ... ref DRP 9 1550 and got operator message that the area code is
081113 - changed to...
081114 -
081115 -                         978 547 7421
081116 - ..
081117 - I tried that number and got a beeper signal.
081118 -
081119 - Sent Dan a letter apologizing for missing the planned call at 0700,
081120 - and advised of having reached his beeper signal.  Explained I will be
081121 - in the office the rest of the day, and will try back periodically.
081122 -
081123 - Gave my phone number so Dan can call at his convenience.
081124 -
081125 -
0812 -
0813 -
0814 - 1125 called back
0815 -
081501 - Got beeper again.  Tried keying in my phone number.
081502 -
0816 -
0817 -
0818 - 1241 called back
0819 -   ..
081901 - Got beeper again.  Tried keying in my phone number.
081902 -
0820 -
0821 -
0822 - 1558 received letter from Dan
0823 -
082301 - Received ref DRT 1 from Dan correcting the phone number -- it is...
082302 -
082303 -                         508 548 7421
082304 -
082305 - Dan has a meeting at 1400 or so his time, and he will call me after
082306 - his appointment.
082307 -
082308 - Since it is now 1600, which is 1900 his time, I called his corrected
082309 - number and got through to his voice mail.
082310 - ..
082311 - Left a message that he can reach me later today or tomorrow.
082312 -
082313 -
082314 -  ..
082315 - Synergy Between Communication Metrics and Dan's Innovation
082316 -
0824 -
0825 -
0826 - 1613 Dan called back
0827 -
082701 - Dan is completing his Phase I report to NSF, and will submit it on
082702 - Thursday, 990715.  He will send a copy for review.
082703 -
082704 -     [On 990716 received final report. ref SDS 16 0001]
082705 -
082706 -  ..
082707 - Dan's innovation seems to perform double entry bookkeeping for cost
082708 - control in a more rigorous, comprehensive (he says "holistic") form,
082709 - particularly for the IT industry.  He describes a "communication"
082710 - process, and calls it a...
082711 -
082712 -
082713 -                     network bookkeeping system
082714 -
082715 -
082716 -      [On 000305 Xanadu transclusion may need support from Dan's
082717 -      bookkeeping system. ref SDS 21 0786]
082718 -
082719 -  ..
082720 - ...that applies "pattern language" methods based on work at UC
082721 - Berkeley.
082722 -
082723 - On 980101 Peter Drucker recommends using accounting methods to improve
082724 - information management. ref SDS 4 1368
082725 -
082726 - Pattern recognition, as part of "intelligence," was reviewed on
082727 - 990303, citing George Miller's findings that the human mind "recodes"
082728 - names of patterns to build an index for retrieving related information
082729 - in alternate ways. ref SDS 6 2838  The SDS subject index works along
082730 - these lines.
082731 -
082732 -     [On 990711 received letter from Dan describing "pattern language"
082733 -     rather than "pattern recognition." ref SDS 14 9680]
082734 -
082735 -     [On 990712 followed up. ref Sds 15 4410]
082736 -
082737 -  ..
082738 - I mentioned contacts in IT who might be interested in his ideas.
082739 -
082740 - Dan has read the Welch proposal to NSF for Phase I. ref OF 13  There
082741 - is, also, a web site for Communication Metrics which further explains
082742 - this capability...
082743 -
082744 -                       http://www.welchco.com
082745 -
082746 - Dan indicated that Sally's help on 990706 to facilitate our discussion
082747 - today, shows interest by NSF in Communication Metrics. ref SDS 13 5859
082748 - He explained NSF's strong focus on building a "team" to commercialize
082749 - the innovation.  Sally reviewed this point on 990629. ref SDS 11 9674
082750 -
082751 -  ..
082752 - We considered that combining Dan's innovation with Communication
082753 - Metrics might strengthen commercial prospects for both.
082754 -
082755 - Communication Metrics manages daily business information in a way that
082756 - supplements cost and schedule control.  It provides an "audit trail"
082757 - showing cause and effect.  The advantage of adding "metrics" to
082758 - communication is shown on 950202. ref SDS 2 0333  Since communication
082759 - is a predicate to action, adding a "metric" that verifies alignment
082760 - with requirements and authority, enables work to stay on course, i.e.,
082761 - within budget and on time.
082762 -
082763 - The process is explained in the New World Order...  ref OF 3 8577
082764 -
082765 - The need is explained in the New World Order... paper. ref OF 3 8303
082766 -
082767 -  ..
082768 - Dan feels there is a big need for communication support, but people
082769 - have not yet identified the problem as solvable by commercial products
082770 - and services.  The problem is seen as interpersonal, putting in longer
082771 - hours, working harder, greater diligence at "problem handling," rather
082772 - than adding a new tool, work process, and work role. An example is the
082773 - discussion with Ross at IBM on 980808. ref SDS 5 3379
082774 -
082775 -  ..
082776 - The fact that information overload cannot be solved by personal
082777 - diligence, and that the problem is growing due to the success of
082778 - information technology, makes the innovation of Communication Metrics
082779 - commercially explosive, as set out in the NSF proposal. ref OF 16 3528
082780 -
082781 -  ..
082782 - I mentioned the article in Fortune, reviewed on 990625, that describes
082783 - the Chief Operating Officer (COO), as emerging recognition of the need
082784 - to support daily communications. ref SDS 10
082785 -
082786 -  ..
082787 - The example of doctors at Kaiser asking patients to take notes and
082788 - obtain feedback, under a theory of health "partnership" for medical
082789 - management, is another example showing emerging awareness of the need
082790 - for communications support, as a new business system to supplement
082791 - Dan's work in accounting. see on 990625. ref SDS 9 4185
082792 -
082793 -
082794 -  ..
082795 - Contributed Value Improves Innovation Requires Network Bookkeeping
082796 - Network Bookkeeping Manages Complexity of Distributed Ownership
082797 - Payment Based on Value Added and Royalty Entitlement Highly Complex
082798 -
082799 - Follow up ref SDS 13 ZT4M.
082800 -
082801 - Dan explained the purpose of network bookkeeping is to support the
082802 - evolution of industry and commerce toward entrepreneurial enterprise
082803 - where many people contribute value to product design and management
082804 - that vests entitlement to ownership and compensation of royalties.
082805 - This would create self-interest dynamics of incentives based on binary
082806 - forces of credits and accountability that drive innovation and effort
082807 - to yield a more productive economy, reviewed on 970829. ref SDS 3
082808 - 6666
082809 -
082810 -  ..
082811 - Dan said that keeping track of entitlement for distributed ownership
082812 - based on contributed value increases complexity and difficulty of
082813 - managing a much larger volume of accounts and transactions than
082814 - current bookkeeping methods can handle.  Network bookkeeping is
082815 - designed to do the job faster, better and cheaper.
082816 -
082817 -     [On 990804 Dan explains network bookkeeping again. ref SDS 20 0001
082818 -
082819 -  ..
082820 - Dan cited the software industry is an example where network
082821 - bookkeeping will be needed first because this work can be done from
082822 - anywhere and work product can be transported electronically, so there
082823 - is no need for a centralized work force.
082824 -
082825 -     [On 990716 network bookkeeping recedes in Dan's Phase I report to
082826 -     NSF. ref SDS 16 4940
082827 -
082828 -     [On 020510 Jack Park proposes micropayments to people who
082829 -     contribute in designing and writing software code for a program he
082830 -     is developing. ref SDS 22 HO6F
082831 -
082832 -  ..
082833 - Dan feels Communication Metrics using the SDS electronic time card
082834 - that is part of the Control Field may help implement his innovation to
082835 - improve double entry bookkeeping, as explained in the record on 990706
082836 - discussing an electronic time card. ref SDS 13 0783 He said time is a
082837 - feature of his system, which has not yet been fully developed.  The
082838 - SDS diary feature might provide this support.
082839 -
082840 -     [On 990711 Dan confirms SDS is an enabling technology for network
082841 -     bookkeeping. ref SDS 14 0001
082842 -
082843 -     [On 990716 Dan's Phase I report cites binary balancing forces in
082844 -     nature. ref SDS 16 4940]
082845 -
082846 -     [On 990718 Dan asks how SDS protects confidentiality. ref SDS 17
082847 -     6344
082848 -
082849 -     [On 990718 Dan asks how SDS implements Com Metrics. ref SDS 17
082850 -     1616
082851 -
082852 -     [On 990802 Dan says Common Administration enabled by SDS is the
082853 -     precise solution to enable network bookkeeping. ref SDS 18 1628
082854 -
082855 -     [On 990803 Dan requests disclosing SDS architecture. ref SDS 19
082856 -     7068
082857 -
082858 -
082859 -  ..
082860 - He has received a lot of help for his Phase I report, from Jenny, who
082861 - is a consultant on commercializing innovations.
082862 -
082863 -  ..
082864 - I would like to talk with Jenny.
082865 -
082866 -  ..
082867 - Dan will try to set up a telecon with Jenny, after he submits his
082868 - Phase I final report on 990715.
082869 -
082870 -
082871 -  ..
082872 - Common Life Experience Yields Similar Integrated Solutions
082873 -
082874 - On the personal side, Dan is 63 and has a background in general
082875 - contracting for home construction.  He finds the challenge of
082876 - research, and working with NSF, to advance his innovation, is a
082877 - rewarding experience.  My background is similar, having at age 54,
082878 - been a general contractor for public works projects, and worked in the
082879 - legal system, then as a consultant for the government.  These common
082880 - life experiences seem to have moved us toward a common solution to
082881 - improve the practice of management through business metrics, using
082882 - automated integration and the Internet.  The research is certainly
082883 - interesting, as seen from the website...
082884 -
082885 -                       http://www.welchco.com
082886 -
082887 - ..., creating a commercial success is the paramount objective.
082888 -
082889 -
082890 -  ..
082891 - NSF Gives Credibility to Innovations That are Hard to Understand
082892 -
082893 - Dan said people have difficulty understanding his "holistic" system
082894 - for bookkeeping.
082895 -
082896 - I explained similar difficulties for Communication Metrics, as for
082897 - example the telecon with Jason Yuen at the San Francisco Airport
082898 - expansion program on 990507. ref SDS 7 8955
082899 -
082900 -  ..
082901 - NSF participation provides credibility that encourages busy executives
082902 - to consider Communication Metrics "research."  It further engenders
082903 - requisite faith to provide some interim level of support, despite lack
082904 - of understanding.  "Faith without understanding" is essential to build
082905 - experience with disruptive technologies that defy common sense, i.e.,
082906 - are counterintuitive based on "uncommon sense" explained on 990527.
082907 - ref SDS 8 9711  Discussed with Sally on 990629. ref SDS 11 4278
082908 -
082909 -  ..
082910 - Faith to overcome common sense in order to move civilization
082911 - forward was reviewed on 921205. ref SDS 1 8493
082912 -
082913 - Dan seemed to indicate that NSF support has opened a lot of doors for
082914 - him.  This advantage is useful for Communication Metrics, as set out
082915 - in the proposal. ref OF 13 9677
082916 -
082917 -  ..
082918 - Dan feels he has now developed a strong explanation of his system that
082919 - makes the advantages easier for people to understand.  He visited with
082920 - Jenny this past week, and was pleased that she seemed to follow his
082921 - report.
082922 -
082923 - This presents a possible opportunity to incorporate Communication
082924 - Metrics into Dan's Phase II proposal.
082925 -
082926 -
082927 -  ..
082928 - Commercial Funding Phase II Requirements
082929 -
082930 - Follow up ref SDS 13 9674.
082931 -
082932 - Sounds like Dan is beginning this phase of his NSF project.
082933 -
082934 - He feels confident that his Phase I work, following NSF guidelines for
082935 - commercialization planning, will yield good results.
082936 -
082937 - It might be that integrating these systems can both, accomplish design
082938 - objectives of each, and make it easier for prospective commercial
082939 - partners to grasp.
082940 -
082941 - We will talk about planning after Dan's Phase I Final report is
082942 - submitted on 990715, and I have reviewed the specifics.
082943 -
082944 -
082945 -
082946 -
082947 -
082948 -
082949 -
082950 -
082951 -
082952 -
Distribution. . . . See "CONTACTS"