THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: August 24, 1998 06:02 AM Monday; Rod Welch

Received letter from Max about NWO book, web site utility.

1...Summary/Objective
2...Web Site Improved
3...Query Tracking History
4...Links Cause Focus to Wander Off the "Subject"
5...SDS Design Discourages Invasion of Confidentiality
6...People May Object to Linking Regardless of Improving Management
7...Root Cause Analysis Enabled by Connected Record Showing Cause Effect
8...Complexity of Management Overwhelming, Prefer Ignorance to Knowledge
......Solution Only 10% of Links Needed for Context of the Moment
..........None-the-less keeping track of "subjects" is very complex, as
..........Clear, concise, complete communications is a solution
9...Communication Metrics is Resisted Due to Fear of Accountability
10...New World Order Summary and Closing Summation
11...Books are Becomming Obsolete, Provide Reputation
12...Error in SDS Record for 970820 100652


..............
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CONTACTS 
0201 - Wideman, R. Max                                                                                                                                                    O-00000665 0101
020101 - Mr. R. Max Wideman

SUBJECTS
Demo SDS via Web Site Wideman Associates
Web Site to Explain POIMS, SDS and
Intelligence, Delivery Medium for Business
Automated Integration of Management Tasks
Wideman, Max Work Product on Internet Demonstates SDS Provides Struct

1407 -
1407 -    ..
1408 - Summary/Objective
1409 -
140901 - Follow up ref SDS 44 0000, ref SDS 42 0000.
140902 -
140903 - Received letter, ref DRT 1 from Max Wideman responding to my letter at
140904 - ref DIP 5, submitted on 980820 at ref SDS 44 1880.
140906 -  ..
140907 - Max says the web site is improved, but he finds the links create a
140908 - problem of keeping objectives in focus. ref SDS 0 4920  I develop some
140909 - solutions, including clear, concise, complete communication. ref SDS 0
140910 - 2793  Max does not comment on the summary for the NWO, and does not
140911 - indicate if the changes to the end of the piece meet his suggestions.
140912 - ref SDS 0 2175
140914 -  ..
140915 - Submitted ref DIT 1 0000 explaining the idea of clear, concise and
140916 - complete communication.  Linked to this record for background, and to
140917 - the prior letters on 980820 to illustrate the difference between
140918 - conventional email and "clear, concise, complete communication, as
140919 - described below. ref SDS 0 2793
140920 -
140921 -
140923 -  ..
1410 -
1411 -
1412 - Progress
1413 -
141301 - Web Site Improved
141302 -
141303 - Max says the layout and linkages of the site are improved from last
141304 - month, ref DRT 1 4640, reflecting work on 980723, ref SDS 38 0000,
141305 - that added the section on publications, work on 980808 explaining
141306 - "intelligence,", ref SDS 40 0000, and on 980810 to explain knowledge
141307 - space, costs savings, and how to to start using Communication Metrics.
141308 - ref SDS 41 0000
141310 -  ..
141311 - Max does not mention any of these improvements.
141312 -
141314 -  ..
141315 - Query Tracking History
141316 - Links Cause Focus to Wander Off the "Subject"
141317 -
141318 - Max notes that linkages move the flow of attention away from initial
141319 - subjects, ref DRT 1 2808, following up his assessment of this problem
141320 - on 980712. ref SDS 34 6804
141321 -
141322 -     [On 980831 Wayne Wetzel made same point. ref SDS 45 5828]
141324 -      ..
141325 -     [On 981107 may relate to security. ref SDS 46 4494]
141327 -      ..
141328 -     [On 990211 managers overwhelmed by intelligence. ref SDS 48 7329]
141330 -      ..
141331 -     [On 990218 improved history to provide some mapping support, but
141332 -     not enough. ref SDS 50 0000]
141334 -      ..
141335 -     [On 000601 opening a lot of links confusing because multiple
141336 -     windows open at the same time overwhelms span of attention.
141337 -     ref SDS 61 0894
141338 - ..
141339 - He suggests adding a "query tracking history" which is used in
141340 - help systems.
141341 -
141342 -
141343 -
141344 -
141345 -
1414 -

SUBJECTS
Demo SDS via Web Site Wideman Associates
Web Site to Explain POIMS, SDS and
Intelligence, Delivery Medium for Business
Automated Integration of Management Tasks
Psychologically Demanding to Discover Error
Fear Discoverying Complexity Management
Complexity of Management Makes SDS Complex
Complex Difficult Giving Up on Communication
Clear Concise Complete Notes, Needs Special
Privacy, Security Map Needed for Linked Web Pages
Email Links to Web Objectionable Overwhelming
Wideman, Max People Will Object to Links Despite Benefits of Intellig
10% Links Open for Current Circumstances On Another Occassion A Diffe

4315 -
431601 -  ..
431602 - SDS Design Discourages Invasion of Confidentiality
431603 - People May Object to Linking Regardless of Improving Management
431604 - Root Cause Analysis Enabled by Connected Record Showing Cause Effect
431605 -
431606 - Max indicates that linking to maintain alignment may cause resistance
431607 - to Communication Metrics, regardless of how beneficial a connected
431608 - record is for management to save time and money. ref DRT 1 4324
431610 -  ..
431611 - A new way of working is inherently resisted by cultural inertia where
431612 - people like to work on familiar things in familiar ways, noted by
431613 - Grove in the record on 980307 reviewing his book "Only the Paranoid
431614 - Survive." ref SDS 18 3740
431615 -
431616 -        [On 000208 people get used to connected record. ref SDS 60 Q44N
431618 -         ..
431619 -        [On 010420 Jeff Conklin's work on organizational memory,
431620 -        ref SDS 62 MU7O, explains cognitive overhead reflects the
431621 -        problem of time required to create links and to decide when to
431622 -        open a links, which is similar to the challenge of using
431623 -        judicial review practices for clear, concise, complete
431624 -        communication. ref SDS 62 SU6K
431626 -  ..
431627 - Improvement must be specified in order to overcome ignorance, fear and
431628 - denial that yields an endless list of excuses.
431630 -  ..
431631 - Linking correspondence on the web causes worry about confidentiality,
431632 - privacy, and security being compromised.
431634 -  ..
431635 - Today Max points out that following links is itself stressful,
431636 - confirming earlier reports on 980712 about feeling he had been twice
431637 - around the world using Com Metrics on the Internet. ref SDS 34 6804
431638 - On 980329 Morris made the same point about review at Intel.
431639 - ref SDS 26 3675
431641 -  ..
431642 - On 970524 Cal Tech seminar communication "experts" recommended links
431643 - for root cause analysis to avoid management failures like the Columbia
431644 - Space Shuttle. ref SDS 13 7298  Max Blodgett at USACE noted on 960924
431645 - that somebody has to invest time for deliberation once in a while
431646 - because every decision cannot be spontaneous, impulsive, ad hoc
431647 - impressions. ref SDS 12 IJ5P  The need for analysis to understand
431648 - cause and effect that enables effective decisions to avoid disaster
431649 - leads emotional stress and trauma, presents a conflict the need to
431650 - help people avoid disaster, while not being emotionally overwhelmed by
431651 - seeing the complexity of human thought and interaction with the world
431653 -  ..
431654 - On 960311 Johanna Neuman's book "Lights, Camera, War," explains that
431655 - new technologies require time for people to adjust to a new scale of
431656 - capability. ref SDS 9 9405  Gutenberg's printing press was resisted
431657 - for a century. ref SDS 9 0675  Privacy was a big concern, but
431658 - eventually people got used to the idea that communication is more
431659 - important to an effective community than withholding information.
431660 -
431661 -        [On 990209 Trellix has a "map" ref SDS 47 7203]
431663 -         ..
431664 -        [On 990211 manager "overwhelmed" by intelligence. ref SDS 48
431665 -        7329]
431667 -         ..
431668 -        [On 990218 improved identification of Communication Metrics web
431669 -        pages. ref SDS 49 2972]
431671 -         ..
431672 -        [On 990221 Max prepared a glossary for project management that
431673 -        uses linking effectively. ref SDS 51 8488]
431675 -         ..
431676 -        [On 990419 developed Judicious Review. ref SDS 52 2601]
431678 -         ..
431679 -        [On 990527 Disruptive Technologies are initially resisted by a
431680 -        majority of the market, until experience is gained showing
431681 -        added value. ref SDS 53 9711]
431683 -         ..
431684 -        [...Executive cites strong cultural forces prevent managers
431685 -        from using Communication Metrics. ref SDS 53 1233]
431687 -         ..
431688 -        [On 990615 Communication Metrics is disruptive technology that
431689 -        is strongly resisted. ref SDS 54 2808]
431691 -         ..
431692 -        [On 990712 engineer/executive objects to clicking on links.
431693 -        ref SDS 55 5837]
431695 -         ..
431696 -        [On 990802 doctor objects to clicking on links. ref SDS 56
431697 -        9108]
431699 -         ..
431700 -        [On 990804 reviewed advantages of web mail. ref SDS 57 1280]
431702 -         ..
431703 -        [On 990831 lawyer objects to clicking on links. ref SDS 58
431704 -        4420]
431705 -
431707 -  ..
431708 - Complexity of Management Overwhelming, Prefer Ignorance to Knowledge
431709 -
431710 - One area of resistance is that Communication Metrics exposes the
431711 - complexity of human thinking, and by extension the complexity of daily
431712 - management, as Max encountered.
431713 -
431714 - Losing focus on objectives occurs routinely in human dialog, e.g., the
431715 - record on 970624. ref SDS 14 4028, which is the staple of management
431716 - because executives like to work by conversation, as shown on 950426,
431717 - ref SDS 6 4392, which causes poor productivity in meetings, as noted
431718 - by Erik Jennett in a PMI article reviewed on 940114, and reported by
431719 - the Associated Press on 960205. ref SDS 8 5222
431720 -
431721 -        [On 990218 improved identification of Communication Metrics web
431722 -        pages. ref SDS 49 2972]
431724 -         ..
431725 -        [On 990419 Judicious Review developed to help people deal with
431726 -        complexity. ref SDS 52 2601]
431728 -         ..
431729 -        [On 990804 reviewed advantages of web mail. ref SDS 57 1280]
431731 -         ..
431732 -        [On  991108 history of alphabet technology explains advantages
431733 -        of literacy that improve weaknesses of oral communication.
431734 -        ref SDS 59 7426]
431736 -         ..
431737 -        [On 010420 Jeff Conklin's work on organizational memory,
431738 -        ref SDS 62 MU7O, explains cognitive overhead reflects the
431739 -        problem of time required to create links and to decide when to
431740 -        open a links, which is similar to the challenge of using
431741 -        judicial review practices for clear, concise, complete
431742 -        communication. ref SDS 62 SU6K
431744 -  ..
431745 - Communication Metrics reveals complexity through "subjects" wandering
431746 - away from the conscious span of attention, and train of thought, and
431747 - so is troublesome; whereas in meetings, the mind is busy forming a
431748 - response, becoming emotional, or thinking about lunch.  The subject
431749 - wanders, but the meeting ends, so it all seems okay, as related in the
431750 - NWO... book. ref OF 2 5827
431752 -  ..
431753 - For the Communication Manager using SDS, there is significant control
431754 - in organizing, aligning and summarizing information to provide useful
431755 - intelligence.  Since staying on "subject" is even more difficult for
431756 - stream-of conscious communications in meetings, calls and email, the
431757 - Communication Manager role adds value to management, as reported by
431758 - the U.S. Army Corps of Engineers in the report on 971007.
431760 -  ..
431761 - The core problem is the complexity of human thought, communication and
431762 - daily management, as shown in the POIMS paper. ref OF 1 2049 (shown
431763 - expressly at ref OF 1 3955)
431765 -  ..
431766 - Peter Drucker says people are giving up on improving "communication"
431767 - as a business process, because they discover it is more complex than
431768 - it seems, ref SDS 4 3851, as explained in POIMS. ref OF 1 5884 and
431769 - also at ref OF 1 6011
431771 -  ..
431772 - Max Blodgett at the US Army Corps of Engineers worried on 980803 that
431773 - people have drifted away from awareness that analysis is critical to
431774 - the management process. ref SDS 39 4192  As noted above, Max later
431775 - pointed out on 960924 that somebody has to deliberate once in a while
431776 - because every decision cannot be spontaneous, impulsive, ad hoc
431777 - impressions. ref SDS 12 IJ5P
431778 -
431780 -       ..
431781 -      Solution Only 10% of Links Needed for Context of the Moment
431782 -
431783 -      "Subjects" was reviewed on 960324, ref SDS 11 8566, and on 980808
431784 -      it was linked to the POIMS paper. ref SDS 40 0824
431785 -
431786 -         [On 990419 developed Judicious Review. ref SDS 52 2320
431788 -          ..
431789 -         [On 990804 advantages of web mail developed. ref SDS 57 1280]
431791 -           ..
431792 -      1.  On the Internet, you can step back to your original subject
431793 -          in most popular browsers.  This avoids losing track of the
431794 -          subject.
431796 -           ..
431797 -      2.  In daily management, people are familiar with the context of
431798 -          the record, and so can more readily determine when they have
431799 -          read enough at a link to return to the prior level.
431800 -
431801 -             [Judicious Review formulated on 990419. ref SDS 52 2320
431803 -           ..
431804 -          None-the-less keeping track of "subjects" is very complex, as
431805 -          shown on 960322, ref SDS 10 7749, and previously on 890523.
431806 -          ref SDS 1 SQ5L
431807 -
431808 -          Solution is to exercise judgement about opening links. SDS is
431809 -          a record that provides a comprehensive Knowledge Space that
431810 -          uses triangulation to continually refine accuracy. Therefore,
431811 -          links continually grow as more information is received.  At
431812 -          any particular time, contextual circumstances of the moment
431813 -          will only require opening a few links, say about 10%.  On
431814 -          another occassion a different 10% will be needed to support a
431815 -          different context.  Opening all of the links on any occassion
431816 -          is never needed.
431817 -
431818 -             [Judicious Review formulated on 990419. ref SDS 52 2320
431820 -           ..
431821 -      3.  The SDS program, which generates "intelligence," supports
431822 -          switching back to the original source record, more or less
431823 -          instantly.  The Windows operating system can  open multiple
431824 -          sessions so that the original position can remain on the
431825 -          screen to retain focus on the initial objective (i.e.,
431826 -          subject).
431828 -           ..
431829 -          Theoretically, this can be applied on the Internet, although
431830 -          I have not had time to think about it yet.
431832 -           ..
431833 -          Creating the record, and using the SDS plan, perform, report
431834 -          cycle of continual learning to apply the record that has been
431835 -          created, makes it easier to maintain focus on objectives.
431837 -           ..
431838 -          None-the-less keeping track of "subjects" is very complex, as
431839 -          shown on 960322. ref SDS 10 7749
431841 -           ..
431842 -      4.  Subjects are "mushy".  In some ways they are all related, as
431843 -          discussed on 980405. ref SDS 30 2532
431845 -           ..
431846 -          The NWO paper recommends using special tools and dedicated
431847 -          expertise. ref OF 2 7572
431849 -           ..
431850 -          Clear, concise, complete communications is a solution
431851 -          explained on Welch home page for Communication Metrics...
431852 -
431853 -                     http://www.welchco.com/00301.HTM#8527
431854 -
431855 -             ...see ref OF 6 8527 which was created on 980723 in the
431856 -             record at ref SDS 38 2759.
431858 -           ..
431859 -          Communication Metrics gives clear focus to subjects that
431860 -          require attention, and provides concise information on
431861 -          relevant details. People, can thereafter examine the complete
431862 -          record to the extent they have time and interest. see POIMS
431863 -          ref OF 1 1218
431864 -
431865 -             [On 990221 received glossary from Max for project
431866 -             management that is online, and so may help use terminology
431867 -             consistently. ref SDS 51 4060]
431869 -              ..
431870 -             [Judicious Review formulated on 990419. ref SDS 52 2320]
431871 -
431872 -
431873 -
431874 -
4319 -

SUBJECTS
Links Cause Fear of Accountability Due to Exposure of Mistakes Caused

4703 -
470401 -  ..
470402 - Communication Metrics is Resisted Due to Fear of Accountability
470403 -
470404 - As noted above, improvement must be specified in order to overcome
470405 - ignorance, fear and denial that yields an endless list of excuses.
470406 -
470407 - Resistance to Communication Metrics is explained in the POIMS paper.
470408 - ref OF 1 1114
470410 -  ..
470411 - Objections to linking correspondence on the web to provide webmail are
470412 - described as worry about confidentiality, privacy, and security being
470413 - compromised.  Much of this resistance is fear of accountability,
470414 - reviewed on 980405. ref SDS 29 5065
470416 -  ..
470417 - Preferance to work by conversation rather than the record was
470418 - identified as "feel good management" on 911123. see ref SDS 2 4930
470420 -  ..
470421 - Preference to go home rather than create intelligence so there is
470422 - something better than conversation to guide decisions, was reviewed on
470423 - 940628. ref SDS 5 0550
470425 -  ..
470426 - Aversion to "front-end" investment was cited by Max on 970818. see
470427 - ref SDS 15 1897
470428 -
470429 -
470430 -
470431 -
470432 -
470433 -
470434 -
4705 -

SUBJECTS
New World Order..., Communication Metrics
Demo SDS via Web Site
Wideman Associates
Publisher
Published Author

5707 -
570801 -  ..
570802 - New World Order Summary and Closing Summation
570803 -
570804 - Max does not discuss these subjects in my letter, probably because the
570805 - links took him too far afield, per above. ref SDS 0 4920
570806 -
570807 -      1.  Does the summary for NWO... in Publications on the Web site,
570808 -          ref OF 7 8456, and...
570810 -                      ..
570811 -                     http://www.welchco.com/00601.HTM#8456
570813 -           ..
570814 -      2.  Do the links in the last few paragraphs of the New World
570815 -          Order... paper, ref OF 2 7572...
570817 -          ..
570818 -         http://www.welchco.com/03/00050/01/09/03/02/0309.HTM#7572
570819 -
570820 - ... accomplish Max's suggestions in his letter, ref DRP 4 1667,
570821 - received on 980713. ref SDS 35 0702,
570822 -
570823 -
570825 -  ..
570826 - Books are Becomming Obsolete, Provide Reputation
570827 -
570828 - I ask whether NWO... should be published, and whether he can recommend
570829 - a publisher. ref DIP 5 3575, on 980820. ref SDS 44 1880
570830 -
570831 - Max notes at ref DRT 1 6688 the challenge of using a conventional book
570832 - (like Andy Grove's, see 980307, ref SDS 18 0001) to show communication
570833 - management and earnings can be improved by "automated integration,"
570834 - discussed in my letter, ref DIP 5 4702, issued 980820. ref SDS 44 1071
570836 -  ..
570837 - He says at ref DRT 1 5298 books are becoming obsolete, but they build
570838 - reputations as a published author.
570839 -
570840 -     This reflects a valuable vetting process of having a book reviewed
570841 -     and being found marketable.
570842 -     ..
570843 -     One difficulty is finding someone who can recognize ideas
570844 -     like the invention of the alphabet that take a lot of experience
570845 -     to discover merit.
570847 -      ..
570848 -     Landauer notes this makes progress slow. ref SDS 7 2004
570850 -  ..
570851 - Max suggests for the book to set an objective and synthesize content
570852 - to focus on the objective. ref DRT 1 9571
570853 -
570854 -     The objective of the NWO book is to present a new management
570855 -     science, explain the "new realities" in the business environment
570856 -     that make it both necessary and possible, and explain the
570857 -     technology and work roles needed to use the new science.
570859 -      ..
570860 -     This objective is described in the Publications section of the web
570861 -     site. ref SDS 0 2175
570862 -
570863 -
5709 -

SUBJECTS
Testing
SDS Record Messed Up
Combining Headling and Link to another

6005 -
600601 -  ..
600602 - Error in SDS Record for 970820 100652
600603 -
600604 - Max says at ref DRT 1 7020 that there is a yellow text of some kind in
600605 - the record on 970820. ref SDS 16 0000
600606 -
600607 - This indicates an error, since yellow text is not programmed.
600609 -  ..
600610 - The problem is at line 131575. ref SDS 16 3528
600612 -  ..
600613 - I fixed it.  HTML has a little difficulty with multiple anchors on a
600614 - line, so I modified the line.
600615 -
600616 -
600617 -
6007 -
Distribution. . . . See "CONTACTS"