THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: June 8, 2001 11:14 AM Friday; Rod Welch

Received inquiry about SDS from DCMA, Long Island Office.

1...Summary/Objective
2...DCMA Long Island Managing $60B in Contracts Inquires about SDS
3...Mission, Vision, Goals to Strengthen Contract Performance
4...Senior Functional Advisor and Com Metrics Improve Competence
........Improve workforce skills.
........Prepare for future challenges.
........Build knowledge base
........Transition to a learning organization
5...Demand for Good Management Grows from Experience Improving Earnings
6...SDS Meets Demand for Better Listening by Providing Timely History
7...Stories Connecting Cause and Effect Over Time Grow Knowledge
8...SDS Improves Conventional Management Practice
9...Marketing SDS - Improving Reception by Sponsors
.....Leadership, Management and SDS Enable Deployment of SDS
.....SDS Has a Record of Delivering Anytime, Anywhere Intelligence
10...Com Metrics Implemented by COO, Executive Aide, Expand SFA Role
11...Value at Risk Generates Budget for SDS to Save Time and Money

ACTION ITEMS.................. Click here to comment!

1...SFA can investigate Common Administration that enables all

CONTACTS 
0201 - Defense Contract Management Agency                                                                                                                                 O-00000780 0704
020101 - Mr. Stuart Harrow; Senior Functional Advisor                                                                                                                     O-00000780 0704
020102 - Contract Operations Field Support Mid-Atlantic                                                                                                                   O-00000780 0704
020103 - OCFC                                                                                                                                                             O-00000780 0704
0202 - U.S. Army Corps of Engineers                                                                                                                                       O-00000632 0201
020201 - San Francisco District                                                                                                                                           O-00000632 0201
020202 - Mr. Max R. Blodgett, II, P.E., L.S.
020204 - Construction Operations Division                                                                                                                                 O-00000632 0201

SUBJECTS
DCMA Inquiry Proposal Partnershp Welch SRI
Internet SDS Content Creates Customers for KM by Demonstrating Value
Customer Requests for Information
Vision, Customer Goals
Contract Disputes Avoided by Control of Record with SDS
Procurement Government Contract Management, DCMA
Internet Search Yielded SDS Records on Intelligence Metrics
Knowledge from Integrating Time with Story Needed for Management
Harrow, Stuart Letter Inquires about SDS Com Metrics
TQM KM Competence Continual Learning Support Training Knowledge Base
Value at Risk Troubled Projects Generates Budget for SDS and Com Mana

2413 -
2413 -    ..
2414 - Summary/Objective
2415 -
241501 - Follow up ref SDS 66 0000, ref SDS 65 0000.
241502 -
241503 - Stuart Harrow has investigated SDS and recognizes added value based on
241504 - his work to improve contract management in government procurement.
241505 - ref SDS 0 RS4J  He has not been successful using conventional tools
241506 - for accomplishing SDS tasks that enable good management. ref SDS 0
241507 - U45L  Stuart's office seems to have a large portfolio to manage, which
241508 - can benefit from Com Metrics. ref SDS 0 RW4L  He offered to share
241509 - ideas for improving reception of SDS that supports Com Metrics.
241510 - Called and discussed history of implementation at USACE. ref SDS 0
241511 - KZ7J  Stuart will call Max Blodgett to review the District's report on
241512 - Com Metrics. He will discuss this with colleagues, and call back next
241513 - week to follow up.
241515 -  ..
241516 - Submitted ref DIT 1 0001 linked to this record, and to Max's memo to
241517 - facilitate Stuart's call.  Submitted copy to Max to alert him about a
241518 - call on Monday. Sent a copy to Pat at SRI, and to Morris at Intel.
241519 - ref DIT 1 00W2
241520 -
241521 -        [On 010618 received letter from Stuart notifying Max of plans
241522 -        to call and discuss SDS. ref SDS 69 0001
241524 -         ..
241525 -        [On 010619 Stuart advised the SDS record of the call today was
241526 -        helpful to illustrate Com Metrics. ref SDS 70 0001
241527 -  ..
241534 -        [....in another record, notified Pat Lincoln about opportunity
241535 -        for partnership between Welch and SRI. ref SDS 67 0001
241536 -
241537 -
241538 -
241540 -  ..
2416 -
2417 -
2418 - Progress
2419 -
241901 - DCMA Long Island Managing $60B in Contracts Inquires about SDS
241902 -
241903 - Received ref DRT 1 0001 from Stuart Harrow with DCMA Mid-Atlantic
241904 - section, which is located on Long Island New York, similar to the
241905 - inquiry about POIMS on 010428. ref SDS 57 0001
241906 -
241907 - Received a second letter, ref DRT 2 0001, that provides an Internet
241908 - location for background on DCMA.
241910 -  ..
241911 - Stuart plans to follow up next week. ref DRT 2 R56O
241912 -
241913 -        [On 010619 Stuart advised the SDS record of the call today was
241914 -        helpful to illustrate Com Metrics. ref SDS 70 0001
241916 -  ..
241917 - Information about DCMA is available on the Internet....
241918 -
241919 -          http://www.dcma.mil
241921 -  ..
241922 - DCMA is specified in FAR Section 42.203.
241923 -
241924 -      [On 020504 reviewed FAR requirements. ref SDS 76 N73F
241926 -  ..
241927 - Stuart's organization on Long Island, NY is listed on the Internet
241928 - at...
241929 -
241930 -
241931 -          http://www.dcmde.dcma.mil/li/
241932 -
241933 -
241934 - ....which is part of the DCMA District East.....
241935 -
241937 -           ..
241938 -          http://www.dcmde.dcma.mil/
241940 -  ..
241941 - The District Commander, Colonel Kim C. Leach, USA, explains the DCM
241942 - Long Island....
241943 -
241944 -     ....has over 90 customers, 600 contractors, and is managing 8200
241945 -     contracts valued at nearly 10 billion dollars.  Downsizing and
241946 -     facility consolidation, along with removing two supervision levels
241947 -     empower the work force to serve customers at a lower cost.
241948 -
241949 -        Reducing management and consolidating facilities to empower
241950 -        staff has been justified by marketing claims of Microsoft, IBM
241951 -        Oracle, et al, that technology improves management, enabling
241952 -        fewer people to do more work.  For example, on 010510 CEO,
241953 -        Steve Balmer, maintained that Microsoft technology improves
241954 -        productivity. ref SDS 59 0001
241956 -         ..
241957 -        On 970919 studies showed productivity has declined as a result
241958 -        of office technology. ref SDS 30 2064  On 980101 Peter Drucker
241959 -        reported productivity of knowledge work has declined since
241960 -        1929. ref SDS 34 4042  Recently, on 010521 an example shows why
241961 -        productivity has declined using conventional technologies.
241962 -        ref SDS 61 954N  On 010510 Balmer offered no evidence showing
241963 -        Microsoft products improve management. Wordprocessing and
241964 -        spreadsheets improve writing and math, but these tasks are not
241965 -        used very much by managers, and so have little impact on actual
241966 -        productivity. see meeting at Intel on 950927. ref SDS 16 3840
241968 -         ..
241969 -        On 970710 Intel reported "empowerment" fosters bad management
241970 -        that reduces productivity. ref SDS 28 1431
241971 -
241972 -        "Empowering" a work force therefore requires "intelligence"
241973 -        support, otherwise fewer people chasing more information
241974 -        reduces productivity, i.e., management implodes, as explained
241975 -        in NWO. ref OF 2 TQ4O and ref OF 2 7501
241976 -
241977 -
241978 -
241979 -
2420 -

SUBJECTS
Statement of Mission

2503 -
250401 -  ..
250402 - Mission, Vision, Goals to Strengthen Contract Performance
250403 -
250404 - There is a location at....
250405 -
250406 -             http://www.dcma.mil/about.htm
250407 -
250408 -     The Defense Contract Management Agency (DCMA)... works directly
250409 -     with Defense suppliers to help ensure that DoD, Federal, and
250410 -     allied government supplies and services are delivered on time, at
250411 -     projected cost, and meet all performance requirements.
250413 -      ..
250414 -     DCMA professionals serve as "information brokers" and in-plant
250415 -     representatives for military, Federal, and allied government
250416 -     buying agencies -- both during the initial stages of the
250417 -     acquisition cycle and throughout the life of the resulting
250418 -     contracts.
250420 -         ..
250421 -     •  Before contract award, DCMA provides advice and services to
250422 -        help construct effective solicitations, identify potential
250423 -        risks, select the most capable contractors, and write contracts
250424 -        that meet the needs of our customers in DoD, Federal and allied
250425 -        government agencies.
250426 -
250428 -         ..
250429 -     •  After contract award, DCMA monitors contractors' performance
250430 -        and management systems to ensure that cost, product
250431 -        performance, and delivery schedules are in compliance with the
250432 -        terms and conditions of the contracts.
250434 -  ..
250435 - Another Internet location says DCMA values...
250436 -
250437 -        http://www.dcma.mil/values.htm
250438 -
250439 -     Integrity.... The American taxpayer and our war-fighting customers
250440 -     deserve and demand nothing less than the highest possible level of
250441 -     personal integrity. We are fully accountable for the resources
250442 -     entrusted to our care.
250443 -
250444 -           On 961204 USACE recognized SDS enables Communication Metrics
250445 -           that strengthens accountability.
250447 -            ..
250448 -           Common Administration
250449 -
250450 -
250451 -
250452 -
2505 -

SUBJECTS
SFA Supported by SDS Compliments Com Metrics
Meetings Need Competence Training Mentoring Com Metrics to Improve Pr
Harrow, Stuart Submitted Letter Asking about SDS Com Metrics
Senior Functional Advisor Role Compliments and Can Implement SDS Com
TQM KM Competence Continual Learning Support Training Knowledge Base
Common Administration, Mentoring
Com Manager Title Name Other than Com Manager
Senior People Com Managers
Contract Manager Com Manager Different New Role Collaborates with Oth
Professional Role Use SDS Like Pilot Flies Airplane

5312 -
531301 -  ..
531302 - Senior Functional Advisor and Com Metrics Improve Competence
531303 -
531304 - Stuart reports encountering SDS records on the Internet from a search
531305 - for "intelligence, metrics, business," etc, in connection with his
531306 - assignment as a Senior Functional Advisor for Manufacturing &
531307 - Production. ref DRT 1 BG7L
531309 -  ..
531310 - DCMA on the Internet.....
531311 -
531312 -
531313 -     http://www.dcmde.dcma.mil/newyork/slideshow/ver4cao2/index.htm
531314 -
531315 -
531316 - ....shows the role of Senior Functional Advisor (SFA) could implement
531317 - Communication Metrics supported by SDS.  SFA scope provides TQM and
531318 - aspects of Knowledge Management for continual learning.  This group
531319 - may be able to experiment with Common Administration.
531321 -      ..
531322 -     This role provides an audience for POIMS technology to enable
531323 -     continual learning, which is an "intelligence" and competence
531324 -     issue, discussed with Pat Lincoln on 001017. ref SDS 49 VY4J and
531325 -     more recently on 010426. ref SDS 56 7U8K
531327 -  ..
531328 - Specifically, SFAs......
531329 -
531330 -            [On 010619 Stuart advised this role is now called a Field
531331 -            Service Representative (FSR). ref SDS 70 NR5K
531332 -
531333 -            [On 010619 FSR role can be strengthened to provide Com
531334 -            Metrics support. ref SDS 70 GZ5F
531336 -             ..
531337 -            [On 010622 Stuart proposed ideas for using SDS. ref SDS 71
531338 -            CX4K
531340 -             ..
531341 -            [On 010730 Stuart advised managers and comanders don't want
531342 -            to be stuck behind a computer all day, so the FSR role can
531343 -            be expanded to use SDS like a Com Manager. ref SDS 72 P74N
531344 -
531346 -         ..
531347 -        Improve workforce skills.
531348 -
531349 -        •  Coach and mentor
531350 -
531351 -           This is part of the Com Manager role to facilitate meetings,
531352 -           capture the record and generate intelligence for saving time
531353 -           and money.  USACE reported on 961127 Com Metrics improves
531354 -           meetings. ref SDS 24 3747  PG&E reported on 950110 that
531355 -           managers do not have enough time to capture organizational
531356 -           memory, so a new role is needed to make people productive
531357 -           under new realities of information overload. ref DRP 1, 0003
531358 -           On 980307 Andy Grove, CEO of Intel, cited new realities that
531359 -           reduce productivity of traditional management practice.
531360 -           ref SDS 35 1209 and ref SDS 35 2648
531361 -           ..
531362 -           Coaching and mentoring to teach Com Metrics is
531363 -           explained in the record on 961204. ref SDS 25 8951 and
531364 -           ref SDS 25 8420
531365 -
531367 -            ..
531368 -        •  Identify and resolve knowledge shortfalls
531369 -
531370 -           The biggest knowledge shortfall is remembering cause and
531371 -           effect from understandings in constant meetings, calls and
531372 -           email, because human mental biology can maintain alignment
531373 -           for only about one minute, see 950204. ref SDS 12 0550  False
531374 -           knowledge from understanding incorrectly, and failure to
531375 -           follow up (i.e., "listen") make communication the biggest
531376 -           risk in enterprise. see POIMS. ref OF 1 1298 and ref OF 1
531377 -           TJ6I
531378 -
531380 -            ..
531381 -        •  Conduct training as necessary
531382 -           ..
531383 -           SFA is ideal for training Com Metrics, and would save
531384 -           DOD $Billions by empowering people to align the work with
531385 -           objectives, requirements and commitments.
531386 -
531388 -         ..
531389 -        Prepare for future challenges.
531390 -
531391 -           USACE's report on 971008 shows SDS and Com Metrics directly
531392 -           support SFA's objective. ref DRP 3 0001
531394 -            ..
531395 -           A core competency supported by SDS is empowering folks
531396 -           to.....
531397 -
531398 -                             be prepared
531399 -
531400 -           ....as set out in the record on 950327, ref SDS 13 8822,
531401 -           where Com Metrics was defined. ref SDS 13 0001  The SDS
531402 -           management cycle supports this objective minute by minute,
531403 -           hour by hour and day by day, as discussed at Intel on
531404 -           000517. ref SDS 46 5073  SDS tools for assembling the record
531405 -           into lessons learned reveals trends on the job, within the
531406 -           organization, throughout industry, across the nation and at
531407 -           the level of culture, that alert people about future
531408 -           challenges years and decades ahead. see POIMS ref OF 1 9878
531410 -            ..
531411 -        •  Grow competency
531412 -
531413 -           Improving communication and management competence entails
531414 -           changing conduct, and is resisted unless there is gradual
531415 -           transition to build confidence in gaining benefits that
531416 -           justify the effort, per Cal Tech seminar on 921021.
531417 -           ref SDS 7 5692 and ref SDS 7 1661  Accordingly, "growing
531418 -           competence" is not an easy task, as reported in the letter,
531419 -           ref DIP 1 009Q, on 010428 citing medical practice as an
531420 -           example. ref SDS 57 1A9F
531422 -            ..
531423 -           SDS grows competence to "listen" and learn by enabling an
531424 -           "intelligence" process described in POIMS. ref OF 1 6649
531426 -            ..
531427 -           Doug Engelbart, who was awarded the National Medal of
531428 -           Technology last year, sets a fundamental goal of technology
531429 -           to improve competence for solving complex problems, see the
531430 -           record on 001114. ref SDS 51 SU3L  Com Metrics supports this
531431 -           goal, as discussed a few weeks ago at SRI on 010517 in
531432 -           connection with scaling up and leveraging knowledge.
531433 -           ref SDS 60 4Q5I
531435 -            ..
531436 -           SFA proposal to transition to a "learning organization" fits
531437 -           this objective. ref SDS 0 X16H
531438 -
531440 -            ..
531441 -        •  Determine future skill needs
531442 -
531443 -           An important skill is "learning," cited by the Tofflers, as
531444 -           reviewed on 950911. ref SDS 15 2222
531445 -           ..
531446 -           A powerful task people can learn for directly
531447 -           improving productivity and earnings is maintaining alignment
531448 -           of daily work with objectives, requirements and commitments,
531449 -           reviewed on 950204. ref SDS 12 0550  In contract work this
531450 -           is called traceability to original sources, cited by ISO
531451 -           criteria reviewed on 950721. ref SDS 14 1740
531453 -            ..
531454 -           Learning to use SDS for capturing organizational memory and
531455 -           adding intelligence that converts information into knowledge
531456 -           supports continual learning, also, called out by ISO
531457 -           criteria on 950721. ref SDS 14 2846  Accordingly, SFA focus
531458 -           on enabling a "learning organization" is correct.
531459 -
531461 -            ..
531462 -        •  Recommend training
531463 -           ..
531464 -           Training for SDS and Com Metrics support this SFA
531465 -           task.
531466 -
531468 -            ..
531469 -        •  Best practices and lessons learned
531470 -
531471 -           USACE found SDS and Com Metrics improve "lessons learned"
531472 -           process. ref DRP 2 3156
531474 -            ..
531475 -           The biggest lesson to learn for improving productivity of
531476 -           both government and contractors is that "meaning drift"
531477 -           makes communication the biggest risk in enterprise, and
531478 -           requires proactive alignment supported by SDS, as set out in
531479 -           analysis of medical practice on 990924. ref DIP 2 6048
531481 -            ..
531482 -        •  Industry trends and process changes
531483 -
531484 -           DCMA can lead industry transition from IT to a culture of
531485 -           knowledge, as proposed to SRI on 001011. ref SDS 48 0001
531487 -            ..
531488 -           SFA can investigate Common Administration that enables all
531489 -           parties to improve the work, while retaining mutual
531490 -           accountability, proposed to USACE on 971021. ref SDS 32 1212
531491 -
531493 -            ..
531494 -        •  DCMC Trends and Problems
531495 -
531496 -           SDS success at DCM Long Island, like at USACE San Francisco
531497 -           District, will enable DCMC to capture organizational memory
531498 -           that can be assembled to discover trends in time to avoid
531499 -           loss, conflict, crisis and calamity that is otherwise
531500 -           normally required to achieve visibility and initiate change.
531501 -
531503 -            ..
531504 -        •  System local issues
531505 -
531506 -           SDS inherently builds case studies that provide visibility
531507 -           of issues in time to take action that avoids problems.
531508 -
531509 -
531511 -         ..
531512 -        Build knowledge base
531513 -
531514 -        This DCMA objective may align with Cliff Conklin's call for
531515 -        organizational memory, reviewed on 010420. ref SDS 54 IE4M
531517 -         ..
531518 -        On 980405 fear of accountability prevents organizational memory
531519 -        from being captured. ref SDS 36 5065  SFA leadership can
531520 -        enabling DCMA to discover the value of "intelligence," so that
531521 -        accountability brings credit for getting things done correctly,
531522 -        on time and within budget.
531524 -         ..
531525 -        SDS builds personal and organizational memory called "knowledge
531526 -        space" that accomplishes this SFA objective. see POIMS.
531527 -        ref OF 1 6649
531529 -         ..
531530 -        Transition to a learning organization
531531 -
531532 -        On 890809 continual learning was recognized as an important
531533 -        function, but there is despair about accomplishing it.
531534 -        ref SDS 3 MZ3K  This task flows from the objective to grow
531535 -        competency, discussed above. ref SDS 0 IB7I
531537 -         ..
531538 -        SDS builds continual case studies every day, all day long, that
531539 -        continually apply lessons learned to guide daily work.
531540 -        ref OF 1 12F2  This improves traditional practice of citing
531541 -        lessons learned in articles and books, but never applying
531542 -        anything on the job because in the heat of battle, nobody can
531543 -        remember the lessons.
531545 -         ..
531546 -        SDS improves memory by an order of magnitude, so that ideas by
531547 -        the Tofflers, Senge, and others for a "learning organization"
531548 -        become a practical reality.  On 900319 human memory is a big
531549 -        part of human reasoning. ref SDS 5 0702
531550 -
531552 -  ..
531553 - Stuart does not set out in his letter what SDS records he reviewed.
531554 -
531555 -     On 010526 there is a report that identifying the date and time of
531556 -     a record, and/or providing a link to a record of interest, saves
531557 -     time and money. ref SDS 64 0001
531559 -      ..
531560 -     A search using Stuart's spec revealed the following two SDS
531561 -     records.....
531562 -
531563 -        971104 call to Caltrans.................... ref SDS 33 0388
531564 -        980520 meeting with Max and Tom at USACE... ref SDS 37 0001
531565 -
531566 -
531567 -
531568 -
531569 -
5316 -

SUBJECTS
SDS Links Show Limited Success Marketing
Senior Functional Advisor SFA Shows Demand for SDS Com Metrics
Bad Management Technology Brings Success, Impossible
Too Many People Having Too Many Problems Competence Needs SDS to Impr
Fun Intelligence Attracts SDS Context Management Overcomes Worry abou
SDS Needed Integrate Story and Time to Produce Knowledge
DCMA, Stuart Harrow Has Ideas for Improving Reception by Sponsors

7009 -
701001 -  ..
701002 - Demand for Good Management Grows from Experience Improving Earnings
701003 -
701004 - Stuart followed many links in SDS records, and learned there has been
701005 - a twenty-year effort to bring SDS to the mainstream of American
701006 - business. ref DRT 1 IQ5M  He senses there has been limited success.
701007 - ref DRT 1 KT6O
701008 -
701009 -     Demand for SDS follows demand for good management, as set out on
701010 -     921205 reviewing Stephen Covey's work. ref SDS 8 6013
701011 -
701012 -        [On 010730 DOD and DCMA discouraged about KM, feel technology
701013 -        cannot improve management. ref SDS 72 2N5K
701015 -         ..
701016 -        [On 010730 SDS record on Internet demonstrates SDS improves
701017 -        management. ref SDS 72 ZR5G
701019 -      ..
701020 -     There is strong demand for technology that enables bad management
701021 -     to succeed, rather than technology that makes good management
701022 -     easier, as reported on 001102. ref SDS 50 RF7M  As a result, only
701023 -     very hard lessons increase demand for good management, e.g., a
701024 -     recession or a war setting.  On the other hand, as people discover
701025 -     that it is fun to use SDS for adding intelligence to management,
701026 -     this can, also, grow demand for good management, as reported on
701027 -     001004. ref DIP 3 TO9I
701029 -      ..
701030 -     When times are good, sunshine profits and expanding tax revenues
701031 -     make it easier to buy off mistakes, rather than improve the work.
701032 -     as reported on 981027. ref SDS 38 7315
701034 -      ..
701035 -     Recently, profits have receded because bad management has exploded
701036 -     into a morass of continual problems, reported on 001207.
701037 -     ref SDS 52 V54M  When too many people have too many problems
701038 -     productivity, earnings and stock prices fall.  Demand then grows
701039 -     for better management, reflected in part by DCMA adding a new role
701040 -     of Senior Functional Advisor to improve competence, reviewed
701041 -     above. ref SDS 0 3T8I
701043 -      ..
701044 -     It is not clear where in the record Stuart gathered that SDS is a
701045 -     twenty year project.  The two records cited above do not mention
701046 -     this background.  The welchco home page does not set out the
701047 -     history of SDS.
701049 -      ..
701050 -     Recently, on 010428 a letter was submitted in response to an
701051 -     inquiry about selling SDS, ref SDS 57 KW6F, and that letter says
701052 -     work on SDS began in 1983, which is about a 20 year effort.
701053 -     ref DIP 1 PS5L
701055 -      ..
701056 -     Stuart does not mention this letter, but someone may have
701057 -     submitted it to him.
701059 -      ..
701060 -     There is a link in the record on 971104 to a meeting at Caltrans
701061 -     on 970924 that explains history on coming up with Communication
701062 -     Metrics, based on difficulties customers have explaining the
701063 -     benefits of POIMS. ref SDS 31 5938
701064 -
701065 -
701066 -
701067 -
7011 -

SUBJECTS
Analysis Connects Present with Past to Understand Context for Decidin
Story Aids Understanding
Story Builds Shared Meaning Duty of Leadership for Communication Coll
SDS Needed Integrate Story and Time to Produce Knowledge
Hand Written Notes Inadequate
SDS Needed Integrate Story and Time to Produce Knowledge
Knowledge Management Definition Demonstrated by SDS on Internet
Define KM SDS on Internet Demonstrates Meaning Knowledge Management

8710 -
871101 -  ..
871102 - SDS Meets Demand for Better Listening by Providing Timely History
871103 - Stories Connecting Cause and Effect Over Time Grow Knowledge
871104 -
871105 - Stuart recognizes from reviewing SDS records on the Internet, per
871106 - above, ref SDS 0 UX5O, the need for relating knowledge in the form of
871107 - stories and rules; time - in the form of building blocks for an
871108 - enterprise or structure; and value - as it relates to the stream of
871109 - business activity. ref DRT 1 G46J
871110 -
871111 -        [On 010619 DOD needs to improve basic literacy. ref SDS 70 KWSQ
871113 -         ..
871114 -        [On 010730 DOD and DCMA discouraged about KM, feel technology
871115 -        cannot improve management. ref SDS 72 2N5K
871117 -         ..
871118 -        [On 010730 SDS record on Internet demonstrates SDS improves
871119 -        management. ref SDS 72 ZR5G
871121 -      ..
871122 -     Identifying "story" as an important part of "knowledge" connected
871123 -     into chronologies that form patterns of cause and effect, commonly
871124 -     called "intelligence," is a strong insight, indicating Stuart may
871125 -     have reviewed POIMS. ref OF 1 2301
871127 -      ..
871128 -     This idea was first noticed in the record on 900303. ref SDS 4
871129 -     3016  More recently, on 000307 Rolf Jensen explains the human
871130 -     brain thinks through "stories." ref SDS 44 0783
871132 -      ..
871133 -     Earlier, on 890809 frustration that people do not listen reflects
871134 -     demand for analysis that provides "intelligence" through an
871135 -     effective "story." ref SDS 3 CJ9J
871137 -      ..
871138 -     May address in part Morris' question about whether people are
871139 -     ready for a Windows version of SDS. ref SDS 55 0001
871141 -      ..
871142 -     [On 010613 notified Morris that DCMA's interest may indicate
871143 -     potential for commercial sales of SDS. ref SDS 68 JE3N
871144 -
871145 -
871146 -
871147 -
871148 -
871149 -
871150 -
8712 -

SUBJECTS
Notebook Wordprocessing File or Conventional Binder
Story Brain Stores Linkages of Data to Produce Knowledge, Wisdom, Vis
Analysis Narrative Story Links New Information to History Objectives
Killer App Needed for SDS Business Plan
Time Organizes Information Complexity Context Faster Better Cheaper
POIMS Attractive Sales Message, Stuart Harrow, DCMA
Sel -evident Benefits

A109 -
A11001 -  ..
A11002 - SDS Improves Conventional Management Practice
A11003 -
A11004 - Stuart has been trying to develop a knowledge:time:value system, like
A11005 - SDS, per above, ref SDS 0 RS4J, but has been limited to a manual,
A11006 - forms and handwritten method. ref DRT 1 KT6O
A11007 -
A11008 -        [On 020107 Stuart advised that everybody at DOD likes Microsoft
A11009 -        programs. ref SDS 74 LQ5K
A11011 -      ..
A11012 -     On 890513 report on frustrations trying to support good management
A11013 -     practice with conventional technology. ref SDS 1 4896
A11014 -
A11015 -        [On 021108 Bill Gates planning new projects to improve
A11016 -        productivity using Microsoft programs by empowering people to
A11017 -        find mission critical details when needed. ref SDS 78 EF5I
A11019 -         ..
A11020 -        [On 011105 Jeff says SDS support for Com Metrics under the
A11021 -        POIMS technology specification, ref SDS 73 4S6H, is a step
A11022 -        in the right direction to implement management standards
A11023 -        for documenting accurate communications, ref SDS 54 QZ3O,
A11024 -        because SDS work product "walks the talk" of
A11025 -        organizational memory that enables people to work
A11026 -        intelligently. ref SDS 73 6T6O
A11028 -         ..
A11029 -        [On 020217 DOD program manager explains need to support
A11030 -        FAR requirements for documenting work showing accurate
A11031 -        communications that save lives, time and money,
A11032 -        ref SDS 75 1332; when people cannot point to an accurate
A11033 -        record they point fingers in accusation and blame to avoid
A11034 -        accountability for mistakes. ref SDS 75 9360  SDS offers a
A11035 -        direct solution to make management productive. ref SDS 75
A11036 -        3105
A11038 -         ..
A11039 -        [On 020504 study shows professional standards for
A11040 -        communication practices and requirements on good
A11041 -        management specified in FAR, ISO, Health Care, Covey,
A11042 -        Drucker, law, contract notice provisions, and 2,000 years
A11043 -        of literacy for contemporaneous documentation for
A11044 -        alignment and feedback to work intelligently, quickly, and
A11045 -        accurately are ignored in government, business, health
A11046 -        care, every sector. ref SDS 76 NS6F
A11048 -         ..
A11049 -        [On 020905 Stuart asked how long it takes to learn to create a
A11050 -        connected record using SDS explicit links for precision access,
A11051 -        ref SDS 77 DAPW; Stuart tries experiment and found that it
A11052 -        takes about 2 minutes for learning how to use granular
A11053 -        addressability in SDS records, and that it takes about 10
A11054 -        seconds to use SDS explicit links for constructing a connected
A11055 -        record showing traceability to original sources that improves
A11056 -        accuracy. ref SDS 77 V59N
A11058 -         ..
A11059 -        [On 030202 report that surviellance of contract performance by
A11060 -        NASA is not well documented using tools people like; Columbis
A11061 -        Space Shuttle exploded on approach to landing. ref SDS 79 XX87
A11063 -         ..
A11064 -        [On 030429 Stuart would like to use other tools for SDS tasks
A11065 -        that enable good management. ref SDS 80 EB9X
A11067 -      ..
A11068 -     On 890809 managers spend 80% of the time communicating, so it is
A11069 -     hard to apply technology effectively. ref SDS 3 8812
A11071 -      ..
A11072 -     On 921205 Stephen Covey set out management practices to improve
A11073 -     understanding by capturing organizational memory. ref SDS 8 2229
A11074 -     and ref SDS 8 6013
A11076 -      ..
A11077 -     On 960202 Tom Keesling at USACE used manual procedures developed
A11078 -     throughout his career, similar to Stuart's experience reported
A11079 -     today. ref SDS 17 4488
A11080 -
A11081 -         On 960913 - 7 months later, Tom prepared a contract for Com
A11082 -         Metrics to improve traditional management. ref SDS 20 0001
A11084 -          ..
A11085 -         On 961101 after 2 months using Com Metrics, Tom reported this
A11086 -         method was more effective than expected from reading system
A11087 -         information, and seeing demonstrations of SDS. ref SDS 23 8888
A11089 -          ..
A11090 -         On 970418 Tom issued a report to the Contracting Officer on
A11091 -         findings of the team that worked with Com Metrics, explaining
A11092 -         why SDS is better than traditional practice. ref SDS 26 3368
A11093 -             ..
A11094 -             On 991025 article by Peter Drucker calls for
A11095 -             technology to routinize good management practice.
A11096 -             ref SDS 42 0785
A11098 -      ..
A11099 -     On 960920 Tom related weaknesses of conventional management
A11100 -     practice under stress of information overload. ref SDS 21 4261  On
A11101 -     980307 Andy Grove at Intel cited new realities that compound
A11102 -     information overload. ref SDS 35 3151
A11104 -      ..
A11105 -     On 970603 Dave Vannier at Intel noted SDS improves conventional
A11106 -     management practice that everybody is already using. ref SDS 27
A11107 -     4528
A11109 -      ..
A11110 -     Other managers have, also, recognized SDS advantages, for example,
A11111 -     at Caltrans on 970926, ref SDS 31 S86F, and later on 990225 at DOD.
A11112 -     ref SDS 39 6956
A11113 -     ..
A11114 -     The generic idea of traditional management practice is
A11115 -     capturing organizational memory, reported by Jeff Conklin in a
A11116 -     1996 paper reviewed a few weeks ago on 010420. ref SDS 54 IE4M
A11117 -     SDS extends traditional methods by using an "intelligence" process
A11118 -     to convert information into "knowledge," ref OF 1 6649, as Stuart
A11119 -     notes.
A11121 -      ..
A11122 -     On 000709 Bill DeHart at PG&E cited SDS advantage is organization
A11123 -     that fits the way people think, so it works faster and better.
A11124 -     ref SDS 47 0784
A11125 -
A11126 -
A11127 -
A11128 -
A11129 -
A11130 -
A112 -

SUBJECTS
Marketing Ideas for SDS to Improve Reception by Sponsors
Com Metrics Home Page Lacks Advertising Like Microsoft
DCMA Rep Reports Microsoft IBM Have More Effective Advertising on Web
Advertising on Welchco Less Appealing than Microsoft IBM
SDS Work Product Demonstrates Ability to Deliver Anytime, Anywhere In
Intelligence Ability to Deliver the Goods in Demand Other Sellers Can
Microsoft Advertising Effective
DCMA 80 Offices Large Body of Work Some Projects in Trouble
SDS Deployment 80 Offices Big Job Accomplished with WBS Schedule Budg
Leadership Broader Vision Enables Deployment Com Metrics Big Job
Broader Vision Sees New Realities Ahead Leadership Overcomes Fear Cha
DCMA Balmer Cited on Technology to Improve Productivity

AV14 -
AV1501 -  ..
AV1502 - Marketing SDS - Improving Reception by Sponsors
AV1503 -
AV1504 - Stuart offers in his letter today to discuss ideas for improving the
AV1505 - reception for SDS, and provides a phone number. ref DRT 1 YS7J
AV1506 -
AV1507 -
AV16 -
AV18 - UW9U
AV19 - 1137
AV20 -
AV2001 - Called Stuart to discuss ideas.
AV2002 -
AV2003 - Stuart offered to call back.  I agreed, and took his call a few
AV2004 - minutes later.
AV2006 -  ..
AV2007 - Stuart noted having spent a lot of time reviewing SDS records on the
AV2008 - Internet.  He seemed to indicate seeing the Communication Metrics home
AV2009 - page, and was surprised by not finding advertising.  Stuart related
AV2010 - that web sites for IBM and Microsoft have a lot of advertising on
AV2011 - products and services for improving productivity. Microsoft's CEO,
AV2012 - Steve Balmer, cited the need for improving productivity in a recent
AV2013 - interview on 010510. ref SDS 59 0001
AV2014 -
AV2015 - //
AV2016 - //   <UW53
AV2017 -      [On 010608 cited in proposal to SRI that SDS record on Internet
AV2018 -      is effective advertising. ref SDS 67 EL6H
AV2019 - //
AV2020 - Stuart contrasted commercial web sites showing effective advertising
AV2021 - with.....
AV2022 -
AV2023 -                      http://www.welchco.com
AV2024 -
AV2025 -
AV2026 - ....that explains technology to improve productivity by delivering
AV2027 - intelligence, anytime, anywhere, and provides work product that
AV2028 - demonstrates ability to perform.
AV2029 -
AV2031 -      ..
AV2032 -     Leadership, Management and SDS Enable Deployment of SDS
AV2033 -
AV2034 -     Stuart mentioned that DCMA has about 80 offices, and a lot of work
AV2035 -     to manage that requires strong, experienced leadership.  DCMA
AV2036 -     management has been downsized, consolidated and empowered. per the
AV2037 -     Commander's report, see above. ref SDS 0 RW4L  Projects have
AV2038 -     varying degrees of issues that need extra attention. This aligns
AV2039 -     with the report on 001207 that productivity, earnings and stock
AV2040 -     prices have fallen, because too many people are having too many
AV2041 -     problems. ref SDS 52 V54M
AV2043 -      ..
AV2044 -     Stuart noted it would be a big job to deploy Com Metrics
AV2045 -     throughout DCMA.
AV2046 -     ..
AV2047 -     Building a ship is a big job, as seen from the case study
AV2048 -     reported on 940611, ref SDS 11 8239  Building a rocket that can go
AV2049 -     into orbit around Mars without bumping into anything is another
AV2050 -     example of a "big job," as reported on 991001. ref SDS 41 0001
AV2052 -      ..
AV2053 -     SDS improves "management," see USACE report, ref DRP 2 6172, which
AV2054 -     is a big, complex task that few have accomplished, as reported by
AV2055 -     Drucker noting people have given up improving communication, see
AV2056 -     review on 931130, ref SDS 10 3851, Since communication is 80%-90%
AV2057 -     of an executive's time, reported on 890809, ref SDS 3 8812,
AV2058 -     improving this function is the biggest, most direct opportunity
AV2059 -     for better management productivity.  This makes deploying SDS to
AV2060 -     enable Communication Metrics a big job, like building a ship, a
AV2061 -     new plane, office, etc, that adds value to existing capability.
AV2062 -     ..
AV2063 -     Big jobs, like deploying Communication Metrics, are tackled
AV2064 -     by developing a WBS to define work packages; setting a schedule,
AV2065 -     budget, marshalling expertise, and above all leadership with a
AV2066 -     broader vision to set a new direction and stay the course, see
AV2067 -     NWO. ref OF 2 5653  DCMA is good at this work, so is Welch. SDS
AV2068 -     provides an advantage for getting things done, as seen by the SDS
AV2069 -     record Stuart reviewed on the Internet, per above. ref SDS 0 UX5O
AV2070 -
AV2071 -         [On 010619 KM is research project that requires leadership to
AV2072 -         overcome social resistance from fear of accountability by
AV2073 -         expanding FSR role to deploy SDS for Com Metrics. ref SDS 70
AV2074 -         GZ5F
AV2076 -          ..
AV2077 -         [On 010730 set out actions leadership can take to deploy Com
AV2078 -         Metrics to save time and money. ref SDS 72 IR9F
AV2079 -
AV2081 -      ..
AV2082 -     SDS Has a Record of Delivering Anytime, Anywhere Intelligence
AV2083 -
AV2084 -     Stuart indicated having seen the USACE report showing SDS helped
AV2085 -     produce "intelligence" that saved time and money on a major
AV2086 -     project.  He noted it has proven difficult to find technology that
AV2087 -     actually improves management.  An example is the report by General
AV2088 -     Hatch on 960410 that USACE hired IBM because they had good
AV2089 -     advertising, but IBM could not perform. ref SDS 18 5577  Another
AV2090 -     example is research reported by the Stanford Research Institute
AV2091 -     (SRI) in a meeting on 000324 that all of the KM projects around
AV2092 -     the world have failed. ref SDS 45 4877
AV2093 -     ..
AV2094 -     Stuart asked if any of the USACE people, who worked with Com
AV2095 -     Metrics, are still at the San Francisco District office?
AV2097 -      ..
AV2098 -     Mentioned having talked to Max Blodgett a few months ago, so he
AV2099 -     may still be on staff.  Max provided effective leadership to help
AV2100 -     USACE discover the benefits of adding business metrics to daily
AV2101 -     communications, for example on 960924. ref SDS 22 4454
AV2102 -     ..
AV2103 -     While we talked, Stuart opened Max's memo on 970406,
AV2104 -     ref DRP 2 1279, endorsing USACE's report dated 970328, ref DRP 2
AV2105 -     6172, and received in the record on 970418. ref SDS 26 3368
AV2107 -      ..
AV2108 -     Stuart will call Max (415 977 8444) next Monday, 010611, to
AV2109 -     discuss Communication Metrics.
AV2110 -
AV2111 -        [On 010618 received letter from Stuart notifying Max that
AV2112 -        Stuart will call to discuss SDS. ref SDS 69 0001
AV2113 -
AV2114 -        [On 010619 Stuart called Max at USACE. ref SDS 70 0001
AV2115 -
AV2116 - //
AV2117 -
AV2118 -     Called Max and let him know that Stuart will be calling him.  Max
AV2119 -     did not receive the copy of the letter to Stuart, that has a link
AV2120 -     to this record which provides background for Max to prepare for
AV2121 -     the call, based on his memo, per above.  Turned out that Max has
AV2122 -     a new email address since we worked together a few years ago.  He
AV2123 -     sent me an email to transmit his email address.
AV2124 -
AV2125 -        [On 010618 Stuart had the wrong email address for Max, so
AV2126 -        forwarded to Max's new address. ref SDS 69 WO8K
AV2127 -
AV2128 -
AV2129 - //
AV2130 -
AV2131 -
AV2132 -
AV22 -

SUBJECTS
SFA Role Supported by SDS Compliments Com Metrics
Com Manager Similar to SFA Role Executive Aide COO
COO Supplements CEO - Communication Manager
Com Manager Title Name Other than Com Manager
Executive Aide Com Manager Similar to SFA Role
Budget SDS and Com Manager from Value at Risk Troubled Projects
Expertise Skills Professional Role Use SDS Like Pilot Flies Airplane
Education Training Needed for New Professional Role Needed SDS Skills
Executive Aide Perform Com Metrics
FSR Field Service Representative DCMA Role to Support Contract Manage
Contract Manager Com Manager Different New Role Collaborates with Oth

B713 -
B71401 -  ..
B71402 - Com Metrics Implemented by COO, Executive Aide, Expand SFA Role
B71403 - Value at Risk Generates Budget for SDS to Save Time and Money
B71404 -
B71405 - Stuart asked how USACE implemented SDS?
B71406 -
B71407 -     We looked at the scope of services for Com Metrics in the USACE
B71408 -     report that explains implementation. ref DRP 2 4929
B71410 -  ..
B71411 - Stuart indicated developing a new work role set out in the USACE
B71412 - report, ref DRP 2 8449, takes a lot of time.
B71413 -
B71414 -     The complex array of staff positions for DCMA indicates the
B71415 -     government is skilled in defining important work roles....
B71416 -
B71417 -         http://www.dcma.mil
B71418 -     ..
B71419 -     Communication Managers that make people productive might not
B71420 -     be noticed, and could be incorporated into the SFA role for
B71421 -     mentoring, per above. ref SDS 0 3T8I
B71423 -      ..
B71424 -     There is growing awareness that the executive function must be
B71425 -     strengthened by communication support.  In the private sector a
B71426 -     Chief Operating Officer performs this function, as reported by
B71427 -     Fortune on 990625. ref SDS 40 8183
B71428 -
B71430 -  ..
B71431 - Stuart correlated this to an executive aide.
B71432 -
B71433 -     The budget for this role to save time and money comes from the
B71434 -     responsibility to perform the work on time and within budget, and
B71435 -     to mitigate losses that harm the government, as shown in DCM Long
B71436 -     Island's mission statement.....
B71437 -
B71438 -         http://www.dcmde.dcma.mil/li/who.htm
B71439 -     ..
B71440 -     This responsibility conveys authority for procuring
B71441 -     resources in the form of specialized support and tools reasonable
B71442 -     and necessary to accomplish requirements, especially where complex
B71443 -     issues begin to get out of hand.  USACE reported in a memo to HQ
B71444 -     on 971008 that ROI for Com Metrics is 10:1.  That means where
B71445 -     there is value at risk, every dollar invested for Com Metrics
B71446 -     returns $10 to the government. ref DRP 3 0001
B71447 -
B71448 -
B71449 -
B71450 -
B71451 -
B71452 -
B71453 -
B71454 -
B71455 -
B71456 -
B71457 -
B71458 -
B71459 -
B71460 -
B71461 -
B71462 -
B71463 -
B715 -
Distribution. . . . See "CONTACTS"