CONTACTS 

SUBJECTS
Future of SDS Business Model Hobby Johnson, Gary
Business Model Explicit Links Make Good Management Attractive Grows
3-layer Architecture SDS Enables Possibilities for Everyone to Work
SDS Opportunity Distribute SDS Record Improve Everybody's Memory on
Goals 2004 Improve Using SDS Learn 8 Steps Using SDS for Communicati
Linking Self-evident Benefit Enables Accurate Memory SDS Technology

1908 -
1908 -    ..
1909 - Summary/Objective
1910 -
191001 - Follow up ref SDS 48 RH77, ref SDS 45 N03C.
191002 -
191003 - Gary provides powerful analysis of opportunities to advance SDS
191004 - technology, ref SDS 0 JH9G, and he offers important insights on
191005 - marketing by asking how to move SDS beyond an interesting hobby into a
191006 - revenue engine that pays for adding value to daily work on the job.
191007 - ref SDS 0 5Z9L  Strategy for converting trials of SDS at Aerospace
191008 - company into a paying customer were developed in the annual review on
191009 - 040102. ref SDS 0 OW5O
191010 -
191011 -        [On 040318 signed contract for evaluation, making SDS an
191012 -        official effort at Aerospace company. ref SDS 51 0001
191014 -         ..
191015 -        [On 040324 notified Gary in an email linked to this record
191016 -        about review of his letter today. ref SDS 52 0001
191018 -         ..
191019 -        [On 040927 reviewed business issues with Gary. ref SDS 61 RJ4U
191020 -
191021 -
191023 -  ..
1911 -
1912 -
1913 - Progress
1914 -
191401 - Received ref DRT 1 0001 from Gary on the future of SDS, following up
191402 - his letter yesterday asking for information to take action on
191403 - developing the customer survey questionaire on SDS. ref SDS 49 0001
191405 -  ..
191406 - There are no links in the letter, reflecting in part that Gary has not
191407 - been using SDS very much the past few months, since he was told by his
191408 - boss at Aerospace company to stop on 040116. ref SDS 43 0001
191410 -  ..
191411 - This letter was prepared at home, or at least off-site, on Sunday, and
191412 - so Gary has access to foundational documents on the Internet, and the
191413 - documents that guide our common project, beginning on 020924,
191414 - ref SDS 33 0001, and later on 030126 when he started using SDS on the
191415 - job and so could improve skills. ref SDS 35 TB4F
191417 -  ..
191418 - Gary has developed quite a few records that relate to the future of
191419 - SDS based on understanding what SDS does that people care about, as
191420 - set out in his record on 030413, and reviewed on 030416. ref SDS 36
191421 - 7P5F  This background seems critical to analysis on the future of SDS
191422 - by addressing Gary's important questions on 020217, ref SDS 31 425M, in
191423 - light of Gary's powerful letter on 011006 explaining the need for SDS
191424 - support on the job. ref SDS 27 O99K
191425 -
191426 -
191427 -
191428 -
1915 -

SUBJECTS
Open Source Path for SDS Upgrade to Attract Engineering Talent Has N
Open Source Synergy Creativity Termite Design Rejects Management Emp
Core Design Technology Breakthroughs Not Conducive to Open Source

3305 -
330601 -  ..
330602 - Open Source Path for SDS Upgrade to Attract Engineering Talent
330603 - Established Tools Good Candidates for Open Source OS, Wordprocessing
330604 -
330605 - The first part of Gary's letter today relates to technical issues on
330606 - upgrading the software.  Open source ideas are considers ref DRT 1
330607 - K45L, and there is a good breakdown on the role of Medit as the engine
330608 - of SDS. ref DRT 1 PPSY
330610 -  ..
330611 - Gary proposes investigating an open source development path in order
330612 - to attract talent for upgrading SDS. ref DRT 1 J76F
330613 -
330614 -    Experience working with top open source engineers on the OHS/DKR
330615 -    project indicates the potential for this channel to make progress
330616 -    seems low, because the core methodology of "people doing what they
330617 -    want," conflicts with the level of command and control required for
330618 -    people to learn knowledge management in sufficient measure to
330619 -    understand what needs to be constructed.  This perspective is
330620 -    developed further in the record.  Some highlights include...
330621 -
330622 -    1.  Colloquium on OHS/DKR showed no
330623 -        signs of ability nor willingness
330624 -        to perform work required for
330625 -        understanding transition from
330626 -        information to knowledge............. 000218, ref SDS 4 4312
330628 -         ..
330629 -    2.  Open source educating engineers
330630 -        about SDS is "tricky," practitioner
330631 -        reports denial is a way of life...... 000221, ref SDS 5 4722
330633 -         ..
330634 -    3.  Attribution can be tricky and
330635 -        "funny" using open source, shown
330636 -        by case study........................ 000305, ref SDS 6 5038
330638 -         ..
330639 -    4.  Legal and licensing can become
330640 -        very complicated..................... 000324, ref SDS 7 3055
330642 -         ..
330643 -    5.  Management, governance big problems
330644 -        because people with big ideas
330645 -        have problems agreeing on "the"
330646 -        path to the future of SDS............ 000327, ref SDS 8 8484
330647 -
330648 -            Inability to manage illustrated
330649 -            by OHS/DKR work on license
330650 -            issues........................... 000330, ref SDS 9 3055
330652 -         ..
330653 -    6.  Open Source business models have
330654 -        proven difficult to generate
330655 -        rewards.............................. 000403, ref SDS 10 5956
330657 -         ..
330658 -    7.  Open Source companies suffer loss
330659 -        of confidence by financial
330660 -        markets.............................. 000411, ref SDS 11 0004
330662 -         ..
330663 -    8.  Business model for open source
330664 -        reported risky by proponents of
330665 -        open source.......................... 000422, ref SDS 12 0001
330667 -         ..
330668 -    9.  Add-ons opportunities for SDS
330669 -        can be pursued by open source
330670 -        engineers currently.................. 000423, ref SDS 13 8000
330672 -         ..
330673 -   10.  Open Source unable to perform
330674 -        foundational engineering to
330675 -        develop innovations because
330676 -        they cannot be directed to
330677 -        perform work work they do not
330678 -        understand in order to gain
330679 -        experience for understanding
330680 -        new ideas............................ 000426, ref SDS 14 1404
330682 -         ..
330683 -   11.  Grant money rarely supports
330684 -        breakthrough innovations............. 000509, ref SDS 16 4902
330686 -         ..
330687 -   12.  Open Source scientists and
330688 -        engineers don't have enough
330689 -        knowledge to work on tools
330690 -        for knowledge tasks.................. 000615, ref SDS 17 6271
330692 -         ..
330693 -   13.  Jack Park submitted open source
330694 -        enterprise model for SDS, expecting
330695 -        funding from grant sources like
330696 -        government agencies.................. 000726, ref SDS 18 0050
330698 -         ..
330699 -   14.  Ownership issues reviewed for
330700 -        possible open source effort.......... 000726, ref SDS 18 1222
330702 -         ..
330703 -   15.  Open source alternative developed
330704 -        in letter to LANL.................... 000801, ref SDS 19 0001
330706 -         ..
330707 -   16.  Open source haven for engineers
330708 -        who shun traditional command and
330709 -        control management; want to have
330710 -        have fun on the job using
330711 -        "termite" production methods......... 000831, ref SDS 21 0001
330713 -         ..
330714 -   17.  Jack Park offers thoughtful ideas
330715 -        on open source can be managed
330716 -        under a model that is different
330717 -        from "home brew' software............ 001031, ref SDS 22 TX7J
330719 -         ..
330720 -   18.  Open source compounds management
330721 -        challenge for making progress
330722 -        based on experience of successful
330723 -        open source companies................ 001101, ref SDS 23 LF7C
330725 -         ..
330726 -   19.  Leadership bigger problem for
330727 -        open source than worry about
330728 -        giving up ownership.................. 001116, ref SDS 24 CW8P
330730 -         ..
330731 -   20.  Open Source method good for
330732 -        implementing established
330733 -        design like OS, wordprocessing,
330734 -        spreadsheets; less effective
330735 -        on seminal design to invent
330736 -        new capabilities..................... 010205, ref SDS 26 VNE4
330737 -
330739 -  ..
330740 - This mini-study shows evidence suggesting a "lesson learned" that does
330741 - not inspire confidence in an open source project for SDS.  Nothing has
330742 - prevented people from developing open source addons for SDS over the
330743 - past 4 years, and there have no addons developed so far, because
330744 - people don't know what to program for Knowledge Management, reported
330745 - on 000503. ref SDS 15 5033  People are busy programming what they feel
330746 - like doing rather than what needs to be done.  As a result, the
330747 - predicate to open source involvement is to first demonstrate a viable
330748 - revenue channel.  This will attract support, discussed below in the
330749 - 3-step strategy set on 040102. ref SDS 0 PU5R
330750 -
330751 -
330753 -  ..
330754 - Commercial Products and Services Generate Revenue
330755 -
330756 - Gary says there might be a way to create commercial products out of
330757 - some of the work in developing an upgraded SDS program; notes it would
330758 - be nice if we could do something about revenue without getting
330759 - sidetracked from our main effort. ref DRT 1 J83A
330761 -  ..
330762 - Candidates for possible addon commercial products that complement SDS
330763 - are listed in the record on 000423. ref SDS 13 PY6Y
330764 -
330765 -
330766 -
3308 -

SUBJECTS
Com Analyst Expert Professional Role Using SDS for Com Metrics and I

4003 -
400401 -  ..
400402 - Com Analyst Expert Professional Role Does Not Limit Use of SDS
400403 - Business Model Provides Continuum of Uses from Experts to Novices
400404 -
400405 - Gary asks....
400406 -
400407 -    The need for a Comm Manager role in the use of SDS seems to me to
400408 -    limit its potential as a "shrink wrap" product. I don't see how
400409 -    even an improved, commercial grade, user friendly, fully documented
400410 -    SDS is a viable mass market item, do you? ref DRT 1 FE59
400412 -  ..
400413 - Spreadsheet and wordprocessing programs suggest an application model
400414 - for SDS that occurs along a continuum from experts, in various fields
400415 - and professions, who use a lot of the features, down to novices and
400416 - occasional practitioners who use only 5% of the features.
400417 -
400418 -        [On 040804 Gary submitted a professional paper that discusses
400419 -        research in 1987 showing that people who did not have SDS had
400420 -        difficulty providing support for knowledge work. ref SDS 59
400421 -        VQ4I
400423 -  ..
400424 - On 021108 Bill Gates reported Microsoft has been successful selling to
400425 - most customers who use only a small fraction of program features.
400426 - ref SDS 34 EFBE  Earlier, on 020110, Morris reported having seen
400427 - studies showing most people use only 5% of Microsoft Word. ref SDS 29
400428 - CK4K
400430 -  ..
400431 - Accountants, for example, likely use a great many more features of
400432 - Microsoft Excel, than do the owners of Mom and Pop grocery store, who
400433 - hire the accountant to do their taxes at the end of the year.  The
400434 - owner of the store, may have greater skill with Microsoft Excel than a
400435 - grocery store clerk who keeps the shelves stacked with things for
400436 - customers to buy.  This reflects a continuum of needs and skills in
400437 - the market place for Microsoft programs.
400439 -  ..
400440 - The opportunity to create a new profession for a Communication Analyst
400441 - who, like the accountant, highly skilled for using all of the features
400442 - of Excel, or like the specification engineer skilled to use a great
400443 - many features of Word, that most people never learn, or use rarely, is
400444 - skilled to use all eight (8) of the steps for converting information
400445 - into "intelligence," listed in the record on 001219. ref SDS 25 4W4L
400447 -  ..
400448 - Wayne Wetzel commented in a letter on 010725, when he retired from
400449 - DNRC, that application of SDS will occur across a broad spectrum of
400450 - skills and professions. ref DRP 3 EB6J
400452 -  ..
400453 - At this time in history, the skilled practitioner for SDS is much like
400454 - the ancient scribe, who had skills beyond reach of most everybody,
400455 - simply because they were new skills.  Several centuries later, up
400456 - until about 1850, only about 5% of the population was literate, so for
400457 - most people alphabet technology was beyond reach, reviewed on 991108.
400458 - ref SDS 3 7048  You could not sell anyone a "shrink wrapped" pencil.
400459 - People felt there wasn't enough time for "booklearning" what with
400460 - water to fetch, wood to chop, crops to harvest and such.  Today, with
400461 - universal education, most everybody has basic literacy skills, but
400462 - still some are much more skilled than others.  This range of skills
400463 - and use model seems like the path SDS will follow, since SDS is an
400464 - extension of literacy, just literacy was a powerful extension of
400465 - orality, reviewed on 991108. ref SDS 3 7426
400466 -
400467 -
400468 -
4005 -

SUBJECTS
Waiting for Water to Boil Transformation Frustrating Strategy Intran

4403 -
440401 -  ..
440402 - Waiting for Water to Boil is Discouraging for Disruptive Technology
440403 -
440404 - The question is timing.  In a letter on 011210 Gary cited 50 years is
440405 - required for transformation to a new way of working that is extremely
440406 - powerful. ref SDS 28 R66K  Transformation is slowed by perceptions
440407 - that "opportunity comes dressed in coveralls and looks like work."
440408 - Just a week ago, Gary noted in a letter on 040214 that good ideas must
440409 - be forced onto people, ref SDS 46 N87M, and is supported a lot of
440410 - history, reported the same day. ref SDS 46 3Z9H
440411 -
440412 -     [On 040802 Gary submits research showing use of weblogs growing
440413 -     that is an enabling force for SDS records. ref SDS 58 YX3L
440415 -  ..
440416 - In sum, working "intelligently" is a mass market item, because the
440417 - mass of the market is driven by innate biology to work intelligently,
440418 - and this drive is frustrated by conditions of evolving technology,
440419 - that convert communication from the stronges asset for civiliztion
440420 - into the biggest risk for bumbling, loss, conflict, crisis and
440421 - calamity, as set out in POIMS. ref OF 4 IE6L  Since SDS solves the
440422 - problem, it is only a matter of time before demand grows for SDS.
440424 -  ..
440425 - How long does it take to grow demand for working intelligently, and
440426 - what do we do in the meantime?
440427 -
440428 -     [On 040802 Gary submits research showing use of weblogs growing
440429 -     that is an enabling force for SDS records. ref SDS 58 YX3L
440430 -
440431 -     [On 040829 further analysis on factors that extend and shorten
440432 -     time for transformation. ref SDS 60 ON6O
440434 -      ..
440435 -     [On 041110 despair, frustration slow progress on transformation.
440436 -     ref SDS 62 WH9I and ref SDS 62 KN8V
440438 -      ..
440439 -     [On 041213 transformation slowed by dilemma; engineers feel SDS
440440 -     improves management but are not comfortable doing marketing to
440441 -     spread the news that solutions to common Knowledge Management
440442 -     dilemmas bring opportunities for saving lives, time, and money.
440443 -     ref SDS 63 PQ7M
440445 -      ..
440446 -     [On 070125 Gary making progress distributing SDS work product that
440447 -     exposures people to new way of working that grows interest in SDS
440448 -     tools; Gary explains SDS to people who ask about a new way of
440449 -     working. ref SDS 64 DU5K
440451 -  ..
440452 - A business model that takes a year to get a no cost evaluation
440453 - opportunity for a 50 year transformation tends to cause impatience
440454 - among the troops standingy by....
440455 -
440456 -                     Waiting for the water boil!!
440458 -  ..
440459 - We don't know, in any given setting, how long it takes to begin
440460 - generating revenue, because desire to pay depends on people
440461 - discovering the power of knowledge to save time and money by working
440462 - intelligently, as set out in POIMS. ref OF 3 1X6G  Marketing is a
440463 - process of discovering how to make that happy scenario happen, shown
440464 - by the review of Clay Christensen's book on disruptive technologies,
440465 - reported on 990527. ref SDS 2 KS4O
440466 -
440467 -     [...see below slow transformation because of slow progress getting
440468 -     SDS records on the Aerospace company intranet. ref SDS 0 SD8H
440470 -  ..
440471 - What we do "know" is that SDS used for Communication Metrics saves
440472 - time and money, reported by USACE on 971007. ref DRP 5 0001  Our
440473 - mission then is to help others discover this fact, essential for
440474 - transformation.
440476 -  ..
440477 - On 040102 the annual review using SDS at Aerospace company reviewed the history
440478 - of transformation in various settings.  The record offers some hope
440479 - that transformation can be shortened to a matter of several months.
440480 - ref SDS 41 168F  The 3-step strategy proposes working to shorten this
440481 - transition period for beginning to generate revenue, ref SDS 41 8Q3N,
440482 - and is discussed further below. ref SDS 0 5Z4J
440483 -
440484 -      [On 040317 Aerospace company was given another year to pilot test SDS at no
440485 -      cost. ref SDS 50 9Z5F
440487 -       ..
440488 -      [On 040529 Gary assigned to develop intranet support for M&S
440489 -      group that may enable progress on moving SDS records to intranet.
440490 -      ref SDS 56 ID8T
440492 -       ..
440493 -      [On 040802 Gary submits research showing use of weblogs growing
440494 -      that is an enabling force for SDS records. ref SDS 58 YX3L
440495 -
440497 -  ..
440498 - SDS and Com Metrics Composite Business Model Services and Products
440499 -
440500 - Follow up ref SDS 32 H69Y, ref SDS 20 0310.
440501 -
440502 - Gary points out in his letter today...
440503 -
440504 -    There will always be the potential of consulting as a Com Manager
440505 -    as has been your history.  That doesn't seem to be working at the
440506 -    moment, but it still seems to be the model that has worked to date.
440507 -    When we talk about an organization adopting SDS, we aren't talking
440508 -    about them buying a few copies (at whatever price) and going about
440509 -    their business. ref DRT 1 FE63
440511 -     ..
440512 -    Does this imply that the preferred model is a service based one?
440513 -    How do we work out a business model that provides adequate (or
440514 -    better, abundant) revenue while leaving time to further the
440515 -    development of SDS? Consulting as a Com Manager or even a trainer
440516 -    of Com Managers is a lot like a full time job, when you can get the
440517 -    contracts. It doesn't leave the sort of time for development that
440518 -    you have when you don't have a "real job". ref DRT 1 FE69
440520 -     ..
440521 -    I am faced with the same issues, of course. When I am working there
440522 -    is very little time left for development, and when I am not,
440523 -    concern over income sabotages the effort. ref DRT 1 FE76
440525 -     ..
440526 -    What business model or models would meet all of these needs?
440527 -
440528 -          1)  generate sufficient revenue to provide a good living and
440529 -              above that fund further development, ref DRT 1 FE7D
440530 -
440531 -          2)  leave enough time and energy to make further development
440532 -              happen, ref DRT 1 5S9F
440534 -               ..
440535 -          3)  promote SDS broadly to increase its acceptance and use to
440536 -              improve society, ref DRT 1 FE8L
440538 -               ..
440539 -          4)  leave time and money to enjoy life so that it isn't all
440540 -              work, ref DRT 1 SS9M
440541 -
440542 -
440544 -  ..
440545 - Hobbys Rarely Get People Called to Attend Important Meetings
440546 -
440547 - Gary then cogently observes...
440548 -
440549 -    If we continue to develop SDS while generating no revenue, what we
440550 -    have is a hobby... ref DRT 1 FE43
440552 -     ..
440553 -    So, what do we do in the direction of generating revenue from /
440554 -    with SDS? ref DRT 1 FE45
440555 -
440556 -      [On 040802 Gary submits research showing use of weblogs growing
440557 -      that is an enabling force for SDS records. ref SDS 58 YX3L
440558 -
440559 -
440560 -
440561 -
4406 -

SUBJECTS
Strategy Intranet Deliver Goods Expand Exposure Grows Demand Busines

4603 -
460401 -  ..
460402 - Strategy 3-layer Architecture Deliver Intelligence on Intranet
460403 - Interanet Deliver Goods Expand Exposure Grows Demand Business Model
460404 - Business Model Products and Services Demand Grows by Delivering Goods
460405 - Powerful New Way of Working SDS Generates ROI 10:1 Business Potential
460406 -
460407 - Follow up ref SDS 41 8Q3N, ref SDS 20 0310.
460408 -
460409 - Gary's observation about SDS being a hobby, ref SDS 0 QV8K, aligns
460410 - with Morris' feeling when progress on transformation slows, because
460411 - SDS is a "disruptive technology" that requires long term front-end
460412 - investment to develop technology and markets, for reasons described in
460413 - Clay Christensen's book, reported on 990527. ref SDS 2 KS4O
460414 - Christensen points out that most organizations eventually fail because
460415 - they lack the patience to make the investment of time, money and
460416 - emotional capital to "wait for the water to boil" that enables
460417 - powerful new opportunities to explode on the scene, per analysis
460418 - above. ref SDS 0 JB63
460420 -  ..
460421 - The business plan on 000802 describes a strategy for a "composite"
460422 - business model for selling products, services and advertising.
460423 - ref SDS 20 0310   This model was reviewed in discusisons with Morris
460424 - on 020730. ref SDS 32 H69Y
460426 -  ..
460427 - Review of Gary's work at Aerospace company during 2003 shows....
460428 -
460429 -             Progress............................. ref SDS 41 5H5A
460430 -             Goals................................ ref SDS 41 KV4O
460431 -             Objective....
460433 -                ..
460434 -               Grow demand for Com Metrics........ ref SDS 41 UO6I
460435 -               Grow demand for Support............ ref SDS 41 W63I
460436 -               Favorable results grow demand...... ref SDS 41 UO6T
460438 -              ..
460439 -             Strategy............................. ref SDS 41 8Q3N
460441 -  ..
460442 - The strategy reviewed on 030524 has been "steady-as-she-goes" in
460443 - delivering the goods that transform ignorance, fear and denial, which
460444 - prevent sales, into understanding, desire, belief, conviction and
460445 - demand for tools and support that enable a new way of working
460446 - intelligently. ref SDS 37 9X62
460447 -
460448 -      [On 040802 Gary submits research showing use of weblogs growing
460449 -      that is an enabling force for SDS records. ref SDS 58 YX3L
460451 -  ..
460452 - This strategy is supported by guidance from Secretary of Defense
460453 - Donald Rumsfeld's remarks to the War College on 020131, citing the
460454 - importance of being persistent to enable transformation. ref SDS 30
460455 - 6L5K
460457 -  ..
460458 - When demand to save lives, time and money grows enough, someone will
460459 - look around and ask how can we get more "intelligence" to save more
460460 - lives, time and money?  How can we get more SDS records, where can we
460461 - get people who can "play the music" of Com Metrics that converts
460462 - information into knowledge?
460464 -  ..
460465 - Review on 040102 indicates favorable assessment on SDS for improving
460466 - the work was occurring at Aerospace company on the core objective to
460467 - demonstrate added value that is a predicate to making a sale.
460468 - ref SDS 42 UO6T  The strategy of distributing SDS records on the
460469 - Aerospace company intranet creates marketing dynamics from expanding
460470 - favorable assessments that then increase demand based on common use
460471 - and increased productivity, ref SDS 41 QQ6F, under planning on 011006
460472 - showing that a little intelligence goes a long way in a big
460473 - organization. ref SDS 27 W56K
460474 -
460475 -     [On 040529 Gary assigned to develop intranet support for M&S group
460476 -     that may enable progress on moving SDS records to intranet.
460477 -     ref SDS 56 ID8T
460479 -  ..
460480 - On 040203 there were stronger indications of "favorable assessment"
460481 - beginning to transform into express demand for work product.
460482 - ref SDS 45 0001
460484 -  ..
460485 - On 040227 there were stronger indications from the Aerospace company project that
460486 - SDS provides unique support, which people want, and cannot get by
460487 - other means, even using additional staff. ref SDS 48 RH77
460489 -  ..
460490 - Yesterday Gary's letter asked for information to take action on
460491 - developing the customer survey questionaire, which would enable a
460492 - broader base of people to test when they are ready for SDS.
460493 - ref SDS 49 0001
460495 -  ..
460496 - This is a strong record of accomplishment by Gary, who can take great
460497 - pride in being a prime driving force for transformation from
460498 - information to a culture of knowledge, reported in the annual review
460499 - on 040102. ref SDS 42 4E4I  The course seems clear that, so long as
460500 - there is opportunity to deliver SDS work product, self-evident
460501 - benefits of intelligence inexorably move people and organizations
460502 - along the path from resistance, to acceptance, to interest, belief,
460503 - conviction and a sale, i.e, there is gold at the end of the rainbow,
460504 - shown by the record at Aerospace company reported on 040102.
460505 - ref SDS 42 393U and ref SDS 41 UO6I
460507 -  ..
460508 - Delays getting SDS records on the Aerospace company intranet has prevented
460509 - potential for mass education to accelearate the speed and so shorten
460510 - the time for growing demand to work "intelligently, per above,
460511 - reviewing frustrations of "waiting for the water to boil." ref SDS 0
460512 - JB63
460514 -  ..
460515 - The fact that we have to "walk through the valley of death" to educate
460516 - people about the opportunity and skills to work "intelligently, as set
460517 - out in POIMS, ref OF 3 1X6G, that saves lives, time and money in order
460518 - to improve productivity, earnings and stock prices, which in turn
460519 - lifts civilization, as Andy Grove laments in his book, "Only the
460520 - Paranoid Survive," reviewed on 980307, ref SDS 1 1657, may justify
460521 - occasional paranoia about SDS being a "hobby," on days when progress
460522 - seems slow, because "waiting for the water to boil" is awfully
460523 - discouraging, per above. ref SDS 0 JB6O
460524 -
460525 -      [On 040802 Gary submits research showing use of weblogs growing
460526 -      that is an enabling force for SDS records. ref SDS 58 YX3L
460528 -  ..
460529 - In the meantime, the future of SDS looks very bright by remaining
460530 - steady in purpose to carry out the strategy on 040102, ref SDS 42
460531 - 8Q3N, by implementing a 3-step strategy to deliver the goods for a
460532 - 3-layer architecture that empowers people with the gift of time and
460533 - the power of knowledge through continual learning that grows customers
460534 - by relentless pressure of "continual education" that occurs from
460535 - "delivering the goods" that people need, ref SDS 42 RA6H, and by
460536 - providing follow up with a 2nd Act using language that people, also,
460537 - need, to associate good results from working intelligently with the
460538 - theory and practice of Communication Metrics, ref SDS 42 Q78J, as set
460539 - out in the foundational documents that explain "good managmement"
460540 - means working intelligently. ref OF 3 1X6G
460541 -
460542 -        [On 040402 Gary implements 3-step strategy to apply relentless
460543 -        pressure submitting a "2nd act" by sending a letter to the M&S
460544 -        group that educates about correlations between SDS support for
460545 -        Com Metrics and things people care about on the job summarized
460546 -        as CFISR, and pointing out advantage of configuring intranet
460547 -        support to enable people to work intelligently. ref SDS 54 LN7T
460549 -         ..
460550 -        [On 040508 Gary submits research indicating that language holds
460551 -        incredible ways to change culture and behavior. ref SDS 55 568F
460553 -         ..
460554 -        [On 040802 Gary submits research showing use of weblogs growing
460555 -        that is an enabling force for SDS records. ref SDS 58 YX3L
460556 -
460557 -
460558 -
460559 -
460560 -
460561 -
460562 -
4606 -

SUBJECTS
Education Enables Transformation to Culture of Knowledge Sales Gary
Continual Education Enables Transformation to Culture of Knowledge S
Education Enables Transformation to Culture of Knowledge Sales Gary

5105 -
510601 -  ..
510602 - Continual Education Enables Transformation to Culture of Knowledge
510603 - Continual Learning Overcomed Ignorance Fear Denial through Education
510604 - Strategy 3-steps for Growing Customers Who Pay for Value Added
510605 - Self-evident Benefits Sell SDS by Relentless Pressure of Education
510606 -
510607 - Gary continues saying...
510608 -
510609 -    I am prohibited from using SDS at work or trying to sell it there.
510610 -    I may be able to get approval to use is, as unlikely at that seems
510611 -    at present, but I will not be able to get around the restriction
510612 -    against my trying to sell SDS to Aerospace company, and that includes selling
510613 -    SDS consulting in any direct manner. ref DRT 1 OX3J
510615 -           ..
510616 -          [On 040402 Gary notifies colleagues that Aerospace company approved use
510617 -          of SDS, and described this as an awsome achievement.
510618 -          ref SDS 54 LN7T
510620 -     ..
510621 -    Even if I could persuade Aerospace company to use SDS on the project, that
510622 -    would amount to only a few copies and possibly some support
510623 -    contracts (which take time), but I don't see where you could fit in
510624 -    to a "hands on" contract as that would require that you get your
510625 -    security clearance, which is just administrivia, and that you move
510626 -    down here, which is much more than that. It makes it hard to see
510627 -    how that could be considered success. ref DRT 1 KX4F
510629 -  ..
510630 - The annual review on 040102 shows that Gary has achieved phenomenal
510631 - results, not by selling, but by educating people about a powerful
510632 - advance from information to a culture of knowledge, primarily by
510633 - "delivering the goods" in the form of "intelligence" enabled by SDS.
510634 - ref SDS 42 O97F  "Education" was defined during discussions last year
510635 - on 031211, ref SDS 40 PE80, and has occurred at Aerospace company, not by
510636 - "selling," but by using the SDS program according to the design for
510637 - performing Com Metrics to produce useful "intelligence," and this grew
510638 - demand for more "intelligence," when discovered that knowledge is more
510639 - valuable than information. ref SDS 41 UO6T
510641 -  ..
510642 - Gary never said buy SDS rather than Microsoft Word, Outlook, et al.
510643 - He attended common events and submitted records for feedback, and
510644 - asked about follow up on action items.  When people asked for details,
510645 - which they could not find in their own records, Gary supplied the
510646 - information.  Soon, people began to rely on Gary for work history,
510647 - because experience showed that Gary's record of organizational memory
510648 - was reliable, and that he could find relevant details quickly when
510649 - needed.
510651 -  ..
510652 - When Gary was identified during a meeting on 030821 as the "history
510653 - button" on the project, ref SDS 38 NH5N, there was no "selling" --
510654 - rather, Paul offered a statement of fact.  When Steve asked for links
510655 - in SDS records distributed to be active in order to empower the team
510656 - with instant, uniform access to mission critical intelligence, as
510657 - reported on 031211, ref SDS 40 5U6J, there was no selling; there was,
510658 - instead, discovery that self-evident benefits add value to
510659 - organizational memory for communication, command and control,
510660 - intelligence, coordination and collaboration.
510662 -  ..
510663 - On 030830 Gary worried that demand for SDS work product would grow
510664 - beyond the capacity for one (1) person to meet. ref SDS 39 8490  On
510665 - 040203 Gary was called away from assigned tasks to perform a different
510666 - task for which he, alone, has become "famous." ref SDS 45 NB6G  On
510667 - 040221 there was a request from SRI for a presentation by Gary on his
510668 - success using SDS at Aerospace company. ref SDS 47 RZ4O  On 040227
510669 - Gary reported plans to demand approval to use SDS, because using other
510670 - tools and increased staff could not meet the demand by Aerospace
510671 - company management for SDS work product. ref SDS 48 RH6K and
510672 - ref SDS 48 RH77
510674 -  ..
510675 - This sounds like an emerging market for saving lives, time and money,
510676 - not a hobby to fill idle time.
510677 -
510678 -        [On 040802 Gary submits research showing use of weblogs growing
510679 -        that is an enabling force for SDS records. ref SDS 58 YX3L
510681 -  ..
510682 - There no hint in the record of a "sales" effort, mentioned in Gary's
510683 - letter today with appropriate caution and opprobrium. ref SDS 0 IY9O
510684 - "Selling" occurs in established markets for sustaining technologies
510685 - where there is competition for market share.  Education is the process
510686 - of creating new markets for disruptive technologies, where there is no
510687 - competition, discussed above. ref SDS 0 RP5M
510689 -  ..
510690 - Aerospace company is an emerging story of transformation through continual
510691 - education that enables continual learning, essential for a culture of
510692 - knowledge, reviewed recently on 040119. ref SDS 44 OH64
510693 -
510694 -        [On 040326 Gary met with Gil about investigating to expedite
510695 -        configuration of intranet support to perform SDS evaluation.
510696 -        ref SDS 53 0S5N
510697 -
510698 -
510699 -
510701 -  ..
510702 - Transformation Expedite Give People Experience with Intelligence
510703 - Grow Demand for Intelligence by Empowering People to Experience SDS
510704 -
510705 - Culture rests on theory and practice that yields proven results.
510706 - Therefore, the first step in transformation is empowering people to
510707 - gain experience working intelligently by routinely "delivering the
510708 - goods" that turn information into the power of knowledge.
510710 -  ..
510711 - Education gives people exposure to experience that provides consistent
510712 - good results, and to the thoery in foundational documents that
510713 - empowers people to explain experience to themselves and to others by
510714 - spreading the word "wide as the waters" about new practices and tools
510715 - that replicate favorable experience, discussed this past year on
510716 - 031211. ref SDS 40 PE80
510717 -
510718 -     [On 040714 Gary requests wider support for SDS Knowledge Space
510719 -     after gaining experience working on the ASB project for making SDS
510720 -     a standard at Aerospace company. ref SDS 57 2E5N
510722 -  ..
510723 - Review on 040102 set a 3-step strategy to grow and exploit a new
510724 - market...
510725 -
510726 -        1.  Continue getting better performing a greater share of eight
510727 -            (8) steps for Communication Metrics in order to deliver a
510728 -            better product that adds  value to the customer.
510729 -            ref SDS 42 8Q3N
510731 -             ..
510732 -        2.  Get SDS records on the intranet requested by Paul and Steve
510733 -            to improve productivity by expanding support for
510734 -            organizational memory, ref SDS 42 QQ6F, that empowers
510735 -            people to work "intelligently," explained in POIMS,
510736 -            ref OF 3 1X6G, and significantly leverages the ability of a
510737 -            few people to help many people be effective, under the rule
510738 -            that "little intelligence" goes a long way in a big
510739 -            organization, as discussed on 011006. ref SDS 27 EL5F
510740 -
510741 -                [On 040326 Gary met with Gil about expediting
510742 -                configuration of intranet support for SDS. ref SDS 53
510743 -                0S5N
510745 -             ..
510746 -        3.  Continual education in meetings calls and documents to
510747 -            enable continual learning that fosters a culture of
510748 -            knowledge by linking to SDS foundational documents
510749 -            explaining correlations between experience getting SDS
510750 -            records and commonly held views about theory and practices
510751 -            for good management using communication, command and
510752 -            control and intelligence. ref SDS 42 VS6J
510754 -  ..
510755 - Let's get SDS up and running again, and let's get the intranet going
510756 - to implement the next step of the business plan so that "fame" for
510757 - "delivering goods," that nobody else can deliver, can spread wide as
510758 - the waters.  We will then witness an explosion of demand from others
510759 - who want to be famous for doing better work that enables people to
510760 - consistently perform at a higher level by using a new way of working
510761 - intelligently under the 3-layer architecture, where people have wide
510762 - ranging skills transitioning from information to applying the power of
510763 - knowledge, per above. ref SDS 0 JB7I
510764 -
510765 -       [On 040318 signed contract for evaluation, making SDS an
510766 -       official effort at Aerospace company. ref SDS 51 0001
510768 -        ..
510769 -       [On 040318 Aerospace company Procurement discusses intranet for SDS
510770 -       organizational memory. ref SDS 51 PQYW
510772 -        ..
510773 -       [On 040326 Gary discusses intranet support with Gil.
510774 -       ref SDS 53 0001
510775 -
510776 -
510777 -
510778 -
510779 -
510780 -
510781 -
510782 -
510783 -
510784 -
510785 -
5108 -