THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: August 29, 2004 05:28 AM Sunday; Rod Welch

Prepare for business plan review on future of SDS.

1...Summary/Objective
2...Progress on Future of SDS Shows Opportunities to Accelerate
3...Disruptive Technologies Require Exposure and Experimentation
4...Experience Discovers Value Added to Market Disruptive Technology
5...Education and Experience Shorten Learning Curve for Transformation
6...Customers Need Experience Discover Added Value Disruptive Technology
7...Early Adopters for High Risk Change Take Time to Find and Train
8...Transformation Takes Relentless Pressure from Steady Exposure
9...Change Essential S Productivity Curve Ends for Alphabet Technology
10...Enabling Forces Aligning for Paradigm Shift to Culture of Knowledge
11...SDS Right Product for Transformation Now is the Right Time for Change
12...Features SDS Open New Paths for Education Learning Applying Knowledge
13...Windows Version SDS Expands Customer Base Adding More Features to SDS
14...Case Studies and Lessons Learned Marketable Service
15...Windows Version of SDS Increase Acceptance
16...Study What Works Powerful Strategy
17...Experience Shows Disruptive Technologies that Work
18...Business Model for SDS Developed on 000802 Requires Finding Customer
19...People with Purchase Authority Can Become Early Adopters
20...Early Adopters Create Markets for Disruptive Technologies
21...Sustaining Technologies Advertise to Expand Market Share
22...Advertising Reduces Period for Making Sales
23...Future of SDS Marketing Find Customers Improve with Technology
24...User Interface Improvements Support Infrastructure Very Costly
25...Spreading Word through Email Leveraged on Internet Cheap Advertising

ACTION ITEMS.................. Click here to comment!

1...Need subjects for record on preparing for business plan review.
2...In any case, Gary might try contacting Eric to see if he is ready to
3...This past spring in June, Gary did a great job explaining experience
4...Public forums to present SDS like locations at...

CONTACTS 

SUBJECTS
Future of SDS Business Model Hobby Johnson, Gary
Business Model Explicit Links Make Good Management Attractive Grows
3-layer Architecture SDS Enables Possibilities for Everyone to Work
SDS Opportunity Distribute SDS Record Improve Everybody's Memory on
Goals 2004 Improve Using SDS Learn 8 Steps Using SDS for Communicati
Linking Self-evident Benefit Enables Accurate Memory SDS Technology
Success Business Requires Salesmanship Skills for Lying Embellishmen

2009 -
2009 -    ..
2010 - Summary/Objective
2011 -
201101 - Follow up ref SDS A3 0000. ref SDS 89 0000.
201102 -
201103 - Gary has identified tasks that can be performed with available time
201104 - and money.  There are many frustrations growing markets for disruptive
201105 - technologies because transformation is slow and ponderous waiting for
201106 - the water to boil, while customers gain experience with SDS features.
201107 - ref SDS 0 AS4F  Gary offers ideas for many new features, which would
201108 - be easier to learn in a Windows version that fits the mood of
201109 - customers. ref SDS 0 7156  A good early task is to upgrade the Help
201110 - system for SDS. Gary points out that even more important is using
201111 - sound business practices that direct efforts on generating revenues.
201112 - A source of tension comes from concern that giving everybody close
201113 - order support like Gary is getting for an extended period, will
201114 - severely limit market growth for SDS.   Part of the solution is to
201115 - focus on giving people experience using intelligence, rather than
201116 - learning to create it.  Thousands of people gain experience to change
201117 - their attitude with broad exposure to SDS work product on the
201118 - Internet, and secure company intranets.  This means only a few have to
201119 - be trained on using SDS.  Speeding up progress requires getting more
201120 - help. ref SDS 0 TI51  Eric Armstrong might be someone who is now ready
201121 - to help. ref SDS 0 7651
201122 -
201123 -     [On 040927 reviewed business issues with Gary. ref SDS B5 RJ4U
201125 -  ..
201126 - Need subjects for record on preparing for business plan review.
201127 -
201128 -
201129 -
201130 -
201132 -  ..
2012 -
2013 -
2014 - Progress
2015 -
201501 - Progress on Future of SDS Shows Opportunities to Accelerate
201502 -
201503 - On 040724 Gary was asked to add analysis, ref SDS A3 YX5U, to his
201504 - record on 040722, ref SDS A1 0001, that incorporates prior planning.
201505 - ref SDS A3 YX7V  On 040810 Gary submitted a letter referencing a
201506 - record on that day, which replicates and extends content in his record
201507 - on 040722. ref SDS A5 0001  At that time on 040810 called and talked
201508 - to Gary.  He planned to make the review to align new analysis on
201509 - 040810 with prior work.  Gary feels that integrated analysis will help
201510 - prepare for busines plan review on 040901.
201512 -  ..
201513 - On 030812 Gary followed up, ref SDS A7 0001, and reviewed the
201514 - following background...
201515 -
201516 -    1.  Disruptive Technologies.............. 990527, ref SDS 18 KS4O
201517 -    2.  Business model....................... 000802, ref SDS 38 0310
201518 -    3.  Plans & strategy..................... 040102, ref SDS 78 8Q3N
201519 -    4.  Future of SDS........................ 040229, ref SDS 85 5Z4J
201520 -    5.  Grow demand for intelligence......... 040229, ref SDS 85 886M
201521 -    6.  Language Culture Leadership.......... 040508, ref SDS 93 0001
201522 -    7.  Aerospace company Leadership video.............. 040724, ref SDS A3 YX4P
201523 -
201525 -  ..
201526 - Gary's record on 040812 seems to replicate a good deal of content,
201527 - ref SDS A7 PN7I, in his record the day before on 040811. ref SDS A6
201528 - PN7I  Both records together address background listed above,
201529 - ref SDS 0 7186, which accomplishes the action item suggested on
201530 - 040724. ref SDS A3 YX7V
201531 -
201532 -
201533 -
201534 -
201535 -
2016 -

SUBJECTS
Default Null Subject Account for Blank Record

2103 -
210401 -  ..
210402 - Disruptive Technologies Require Exposure and Experimentation
210403 - Experience Discovers Value Added to Market Disruptive Technology
210404 - Education and Experience Shorten Learning Curve for Transformation
210405 - Customers Need Experience Discover Added Value Disruptive Technology
210406 -
210407 - Follow up ref SDS A7 PN7I, ref SDS 18 0001.
210408 -
210409 - On 040812 Gary quotes in his record and notes that Clay Christensen
210410 - proposes disruptive technologies require finding ways for customers to
210411 - experience work product in order to discover added value, ref SDS A7
210412 - 1470, reflecting Andy Grove's experience at Intel that people loath
210413 - change based on experience that shows working on familiar things in
210414 - familiar ways brings success, reviewed on 980307. ref SDS 14 1657
210415 - Successful people can transform by...
210416 -
210417 -    1.  Firing them, recommended by
210418 -        Gordon Moore at Intel................ 980307, ref SDS 14 1660
210420 -         ..
210421 -    2.  Experiencing calamity or evident
210422 -        prospect of failure relying on
210423 -        familiar ways that don't work
210424 -        because familiar things have
210425 -        changed (evolved).................... 980307, ref SDS 14 2051
210427 -         ..
210428 -        Tom Munnecke at SAIC advised
210429 -        health care cannot be improved
210430 -        until the entire system
210431 -        collapses............................ 020907, ref SDS 63 KE5N
210433 -         ..
210434 -        World War II vast carnage made
210435 -        evident urgent necessity that
210436 -        hastened transformation by
210437 -        sweeping away denial and blind
210438 -        resistance against changing
210439 -        land and sea, into land, sea,
210440 -        and air forces....................... 040813, ref SDS A8 IU4Y
210442 -         ..
210443 -    3.  Pilot testing to experience
210444 -        greater success for a long
210445 -        enough period to replace faith
210446 -        in familiar ways with stronger
210447 -        faith in new ideas................... 980307, ref SDS 13 3416,
210448 -
210449 -            [On 040927 reviewed business issues with Gary. ref SDS B5
210450 -            RJ4U
210452 -  ..
210453 - Since we cannot fire anyone, and don't have a war of sufficient scale
210454 - to accelerate change through urgent necessity, option 3 is the most
210455 - promising opportunity.
210457 -  ..
210458 - Successful people often feel that any idea, which is not their idea is
210459 - a crummy idea, otherwise they would not be successful, and generally
210460 - are surrounded by people who shower praise to curry favor, leading to
210461 - the rule that power corrupts, etc.
210463 -  ..
210464 - These commonplace dynamics show that transforming "crummy ideas" into
210465 - "sound ideas" requires empowering people to experience saving lives,
210466 - time and money under option 3 over an expanse of time that builds more
210467 - faith in a new solution than exists in familiar methods, noted by
210468 - Grove, reviewed on 980307. ref SDS 13 2836  Lynn Conway described the
210469 - challenge of helping people discover that new methods, which, by
210470 - definition are not in wide use, and therefore seem "unsound," are
210471 - actually more sound than familiar practices of the status quo,
210472 - reviewed on 960612. ref SDS 7 1368
210474 -  ..
210475 - The status quo is necessarily defended by bureaucracy, reviewed on
210476 - 040203. ref SDS 81 E44K
210478 -  ..
210479 - On 950911 the Tofflers and Freedman note the tyranny of the status quo
210480 - (inertia of culture and bureaucracy) can be transcended through
210481 - continual learning, which associates language with opportunity for
210482 - improvement. ref SDS 4 0581  Peter Senge at MIT goes further and
210483 - posits the model a "learning "organization," reviewed on 930216.
210484 - ref SDS 3 8998
210486 -  ..
210487 - Time required for change was reviewed on 040229, ref SDS 85 NP3L, and
210488 - is discussed again by Gary below, ref SDS 0 634G, including the need
210489 - for persistance embodied by the notion of relentless pressure
210490 - delivering the goods. ref SDS 0 VV56
210492 -  ..
210493 - Changing perception from "crummy" to "sound" by shifting the paradigm
210494 - from information to knowledge takes lots of money to pay for giving
210495 - people concentrated experience; or, it takes lots of time for people
210496 - to gain experience gradually over hundreds, even thousands of years.
210497 - Gary's research on 011210 indicated the gesteration period for an
210498 - established culture is about 50 years. ref SDS 57 R66K
210500 -  ..
210501 - The furstration of time is the price of being ahead our time, noted
210502 - last year in a letter by Chris Dent commenting on SDS...
210503 -
210504 -        http://collab.blueoxen.net/forums/yak/2003-02/msg00006.html#nid06
210506 -  ..
210507 - Chris goes on to say....
210508 -
210509 -        Rod makes great references but how much synthesis is actually
210510 -        going on there? It's the dialectic, stuck on a big pile of
210511 -        grease. I want to see more than reminders and reviews.
210513 -  ..
210514 - NWO explains "reminders" are very powerful for getting things done
210515 - correctly and on time. ref OF 10 RP5J  Research on 900319 indicates
210516 - that better memory significantly augments intelligence. ref SDS 1
210517 - 1323  Educating people, however, takes time.
210519 -  ..
210520 - Giving people experience takes time to discover SDS is more than
210521 - reminders and reviews, illustrated by case studies for root cause
210522 - analysis to solve problems, listed in NWO. ref OF 10 RF4M
210523 -
210524 -        [On 040927 reviewed business issues with Gary. ref SDS B5 RJ4U
210526 -  ..
210527 - The cost to give people concentrated experience that reduces the time
210528 - for transformation can be reduced to fit available resources through
210529 - diciples, advocates and early adopters who acquire the skills and
210530 - opportunity to spread the word from within organizations, as in Gary's
210531 - case.  Our aim is to grow a wider circle of advocates who can spread
210532 - the word through intranets and the Internet, with analysis linked to
210533 - foundational documents.
210535 -  ..
210536 - Gary's research on 040508 found that leadership can increase the pace
210537 - of change by influencing culture through langauge. ref SDS 93 568F
210538 - Combining experience with language that associates good results with
210539 - good work product using SDS increases the pace of transformation
210540 - through organizational learning, called out by the Tofflers, Freedman,
210541 - and Senge, per above. ref SDS 0 P34K  In follow up analysis on 040811
210542 - Gary notes command and control of language in SDS records helps people
210543 - learn better command and control of daily work, simply by repetitive
210544 - language with links to foundational documents that explain and
210545 - demonstrate the power of knowledge ref SDS A6 UG7O, through
210546 - "intelligence support," as defined in NWO. ref OF 10 LW5I  This
210547 - planning fits the model of transformation through a 3-layer
210548 - architecture, also set out in NWO. ref OF 10 UG4J
210550 -  ..
210551 - We have summarized Gary's plans on changing culture through language
210552 - with links to foundational documents as "following up with a 2nd act,"
210553 - set in strategy by the annual review on 040102, ref SDS 78 VS6J, and
210554 - again on 040229 reviewing the future of SDS, ref SDS 85 OW7K, and
210555 - discussed previously on 020924. ref SDS 64 0001
210557 -  ..
210558 - The current strategy is to maintain "relentless pressure" by being
210559 - persistant (see below. ref SDS 0 VV56) in widening exposure to SDS
210560 - work product for organizational memory, as follows...
210561 -
210562 -        a.  Expose SDS and educate with links to relevant project
210563 -            history that helps people improve understanding and
210564 -            peformance of their work; demonstrate this new way of
210565 -            working by distributing records attached to email that
210566 -            confirm understandings from meetings and calls, and provide
210567 -            links to SDS foundational documents with explanations that
210568 -            build an intellectual bridge for transformation between two
210569 -            (2) worlds from information technology to a culture of
210570 -            knowledge, which we have described as a "2nd act."  Gary
210571 -            has been doing more of this, illustrated by his letter on
210572 -            040820, despite the conflict with coporate culture that
210573 -            resists feedback, explained in NWO. ref OF 11 2670
210574 -
210575 -                [On 040927 Gary says uniform distribution of SDS
210576 -                records on the intranet may be a problem. ref SDS B5
210577 -                SH9K
210579 -             ..
210580 -        b.  Circle of advocates -- be persistant seeking, engaging and
210581 -            testing under para a, c, and d, to identify people who
210582 -            discuss and seem frustrated to have commitment on improving
210583 -            the work as early adopters working to become famous for
210584 -            delivering the goods that help everybody work
210585 -            intelligently.
210587 -             ..
210588 -        c.  Distribute SDS records on Aerospace company's intranet so that a wider
210589 -            group of people can experience the magic of "working
210590 -            intelligently" that makes getting things done faster and
210591 -            easier, illustrated by Gary's assignment to be the SME for
210592 -            the ACE system on the project.  This assignment positions
210593 -            Gary to get ACE modified for SDS support, reported in
210594 -            Gary's record on 040721. ref SDS A0 UF4V
210595 -
210596 -                [On 040927 Gary says uniform distribution of SDS
210597 -                records on the intranet may be a problem. ref SDS B5
210598 -                SH9K
210600 -             ..
210601 -        d.  SDS Aerospace company standard for organizational memory and
210602 -            intelligence support will expose a wider group of people to
210603 -            a refined explanation of SDS, shown by the files Gary
210604 -            submitted on 040826. ref SDS B3 0001  In addition to
210605 -            providing a direct path for exposing people to an
210606 -            explanation of SDS, this step increases chances of exposing
210607 -            more people to SDS work product on the Aerospace company company
210608 -            intranet.
210610 -             ..
210611 -        e.  Increase quality of work product by using a greater share
210612 -            of eight (8) steps for Communication Metics, planned in
210613 -            Gary's letter to Aerospace company on 040402. ref SDS 91 TO8V
210615 -  ..
210616 - This strategy uses the 8 steps for Com Metrics to provide high quality
210617 - work product that helps people succeed on the job, and sending email
210618 - with links that explain how this work product aligns with foundational
210619 - documents, and with the daily chatter on the job, in professional
210620 - groups (communities of practice), and in published papers all calling
210621 - for folks to use "good management," that everybody already knows, as
210622 - related by Dave Vannier at Intel on 970603, ref SDS 10 S196, and later
210623 - by Wayne Wetzel and DNRC on 010725, ref SDS 52 OY5L, plus adding some
210624 - practical steps that strengthen traditional management practices,
210625 - also, noted by Wayne. ref SDS 52 P63J   Continual education giving
210626 - people both experience and language shortens the learning curve for
210627 - transformation.
210629 -  ..
210630 - Gary's ideas on advertising and promotion to expedite transformation
210631 - are reviewed below. ref SDS 0 634G
210633 -  ..
210634 - Time period for transformation is discussed by Gary below, ref SDS 0
210635 - 634G, including the need for persistance embodied by the notion of
210636 - relentless pressure delivering the goods. ref SDS 0 VV56
210637 -
210638 -
210639 -
210640 -
210641 -
2107 -

SUBJECTS
Default Null Subject Account for Blank Record

2203 -
220401 -  ..
220402 - Early Adopters for High Risk Change Take Time to Find and Train
220403 - Transformation Takes Relentless Pressure from Steady Exposure
220404 -
220405 - "Waiting for water to boil" on transformation to a culture of
220406 - knowledge seems frustrating, reviewed on 040229. ref SDS 85 RP5M
220408 -  ..
220409 - Getting disruptive technology into a form people can use may take 20 -
220410 - 100 years, maybe thousands in the case of a flying machine.
220411 - Eventually, someone cobbles something together, as occurred with SDS
220412 - in 1985, reported on 000723. ref SDS 34 5W6N  Recent correspondence to
220413 - Gary on 040813 analysed "lessons learned" from the movie "Command
220414 - Decision" showing that, in the beginning, stages of transformation
220415 - very few "early adopters" are willing to try disruptive technologies,
220416 - due to great physical risks in the case of pilot testing aircraft,
220417 - ref SDS A8 IU4Y, but as well hesitation stems from social and peer
220418 - pressure, and from fear of direct personal loss of promotion, or
220419 - livlihood, reported earlier at IBM on 920402. ref SDS 2 0344
220420 - Therefore, it takes time to grow a base of experience in the culture
220421 - on which others are willing to rely for venturing into the wilderness
220422 - using a new way of working.  Early adopters are pioneers demonstrating
220423 - added value that attracts others following a herd mentality to be
220424 - "fashionable" by following "what everybody is doing," illustrated by
220425 - the record on 920402. ref SDS 2 0344  Early adopters take alot of time
220426 - to find, train and support long enough to create a sufficient
220427 - demonstration that attracts everybody else to seek the new solution,
220428 - reported by Clay Christensen's research reviewed on 990527,
220429 - ref SDS 18 9711, and demonstrated by Gary's record on 020217 asking
220430 - what SDS does that people care about. ref SDS 60 425M
220431 -
220432 -
220433 -
220434 -
2205 -

SUBJECTS
Default Null Subject Account for Blank Record

2303 -
230401 -  ..
230402 - Change Essential S Productivity Curve Ends for Alphabet Technology
230403 - Enabling Forces Aligning for Paradigm Shift to Culture of Knowledge
230404 - SDS Right Product for Transformation Now is the Right Time for Change
230405 -
230406 - Since Doug Engelbart began the work in the 60s, and SDS began to
230407 - emerge in about 1985, we may be nearing the end of a 50 year cycle,
230408 - but we won't know until sometime after a powerful new wave begins
230409 - rising.  Our task is to work at making a lot of little waves needed to
230410 - reach a critical mass of enabling forces.  Since the cycle for
230411 - alphabet technology took several thousand years, SDS may take longer
230412 - than 50 years.  Since alphabet technology appears to be nearing the
230413 - apex of the productivity S curve, reviewed recently on 040905,
230414 - ref SDS B4 QP9L, demand for a better solution may be significantly
230415 - reduce the time for transformation to SDS.  Since using SDS is fun and
230416 - productive, regardless of market trends, there is no reason not to
230417 - continue improving skills for creating useful work product that saves
230418 - lives, time and money.  Expanding visibility of work product that
230419 - saves lives, time, and, money grows demand for tools that enable
230420 - saving more lives, time and money.
230421 -
230422 -
230423 -
2305 -

SUBJECTS
Default Null Subject Account for Blank Record

2403 -
240401 -  ..
240402 - Features SDS Open New Paths for Education Learning Applying Knowledge
240403 -
240404 - The past few weeks Gary has reviewed many SDS features which people
240405 - need to experience in order to grasp....
240407 -             ..
240408 -        1.  Outlining functions reviewed
240409 -            for strengthening SDS support
240410 -            for analysis...................... 040817, ref SDS A9 S553
240412 -             ..
240413 -        2.  Span of attention reviewed
240414 -            previously on 990303, ref SDS 17
240415 -            5328, considered for using menus
240416 -            to navigate in computer files,
240417 -            like those on the Internet
240418 -            using web browsers................ 040818, ref SDS B0 RV3K
240420 -             ..
240421 -        3.  SDS design applies limits on
240422 -            span of attention for summaries
240423 -            and subject index; could be
240424 -            upgraded to reflect analysis
240425 -            on 900303, ref SDS 17 I25J,
240426 -            including ideas to use an
240427 -            outline structure for
240428 -            SDS records....................... 040818, ref SDS B0 LN5I
240430 -             ..
240431 -        4.  Context Management testing
240432 -            alternate ways to implement
240433 -            SDS Subject Index with an
240434 -            outline format.................... 040819, ref SDS B1 0001
240436 -             ..
240437 -        5.  Longevity and interoperability
240438 -            discusses research showing
240439 -            advantage of current design
240440 -            using plain text.................. 040820, ref SDS B2 0001
240442 -             ..
240443 -        6.  Construct or select language
240444 -            for editor that has long-term
240445 -            compatibility with operating
240446 -            systems........................... 040820, ref SDS B2 JO42
240447 -
240448 -
240449 -
240450 -
2405 -

SUBJECTS
Default Null Subject Account for Blank Record

2503 -
250401 -  ..
250402 - Windows Version SDS Expands Customer Base Adding More Features to SDS
250403 -
250404 - On 040812 Gary discusses adding more features to give customers a
250405 - wider pallette of uses. ref SDS A7 N46G
250407 -  ..
250408 - Planning for implementation includes...
250409 -
250410 -        1.  Rewriting SDS with modularized features.
250411 -            ref SDS A7 N467
250412 -
250413 -        2.  Web based program that can be shared by many users.
250414 -            ref SDS A7 YS4Y
250416 -             ..
250417 -        3.  Foreign document access to files created with other
250418 -            program. ref SDS A7 MN4S
250420 -             ..
250421 -            Plug-ins for office formats is discussed. ref SDS A7 MN54
250423 -             ..
250424 -            Micorsoft can be scripted to support SDS. ref SDS A7 MN59
250426 -             ..
250427 -        4.  Scripting languages can supplement SDS macros.
250428 -            ref SDS A7 MN7W
250430 -             ..
250431 -        5.  DLL and other programming language support. ref SDS A7 MN9P
250433 -             ..
250434 -        6.  Subject index shared among multiple users by applying a
250435 -            Thesaurus design. ref SDS A7 MN9T
250437 -  ..
250438 - These are exciting opportunities that take expertise and time to
250439 - realize.  The first task is attracting skilled people to support the
250440 - effort.
250442 -  ..
250443 - In 2000, considerable time was invested working with the OHS/DKR
250444 - effort in order to form alliances.  Over a span of several years, Gary
250445 - Johnson eventually joined the effort on 020924. ref SDS 64 0001
250447 -  ..
250448 - Others who expressed interest in SDS at various times included...
250449 -
250450 -        1.  Doug Engelbart................... 001027, ref SDS 42 XV6F
250451 -        2.  Pat Lincoln...................... 000725, ref SDS 35 0050
250452 -        3.  Jack Park........................ 001130, ref SDS 47 H17O
250453 -        4.  Paul Fernhout.................... 001116, ref SDS 45 H23M
250454 -        5.  Eric van Eykan................... 000926, ref SDS 41 IP7F
250456 -  ..
250457 - Eric Armstrong originally rejected SDS, reporting on 000824 that Doug
250458 - adopted the SDS design for the OHS/DKR. ref SDS 39 OU60
250460 -  ..
250461 - More recently, Eric has come respect the power of SDS....
250462 -
250463 -        1.  Amazing memory, SDS
250464 -            obviously works.................. 010916, ref SDS 55 PG6J
250465 -
250466 -        2.  SDS incredible; People
250467 -            would use SDS if given
250468 -            the chance....................... 020530, ref SDS 61 Y89F
250470 -  ..
250471 - Eric mentions SDS (Rod Welch) methodologies twice in a very extensive
250472 - requirements specification...
250473 -
250474 -        http://www.treelight.com/software/collaboration/requirements.html
250476 -  ..
250477 - One of Eric's references says...
250478 -
250479 -        The ability to add relations will provide the kind of
250480 -        "alignment" that Rod Welch talks about -- the ability to
250481 -        thread document sections together so that, for example, a
250482 -        section of a contract can be threaded back to the email
250483 -        discussions that prompted it, making it easier to ensure that
250484 -        the final contract accurately reflects the desired goals.
250486 -  ..
250487 - Of course, Eric knows, upon reflection of the record, ref SDS 0 T679,
250488 - that SDS support for alignment is more than just "talk."
250490 -  ..
250491 - In any case, Gary might try contacting Eric to see if he is ready to
250492 - invest time on something that works, to make it work better, or if he
250493 - knows of anyone who might be positioned to do this.  Gary has
250494 - developed a lot of ideas for improvement to create the next version.
250495 - Eric might be some who can help turn these plans into action.
250496 -
250497 -
250498 -
250499 -
250500 -
250501 -
250502 -
2506 -

SUBJECTS
Default Null Subject Account for Blank Record

2603 -
260401 -  ..
260402 - Case Studies and Lessons Learned Marketable Service
260403 -
260405 -  ..
260406 - Gary proposes...
260407 -
260408 -        3.  Case studies export, import portions of SDS records in
260409 -            Knowledge Space on specific issues, could be bought and
260410 -            sold by vendors?? ref SDS A7 MN4V
260412 -  ..
260413 - SDS supports case studies on subjects people care about, based on the
260414 - organic structure of context.  An example is the limitation of CT
260415 - scans, which can be a life and death issue, reviewed on 040517.
260416 - ref SDS 95 SU7G  When SDS records are visible on the Internet there is
260417 - a steady stream of people writing and calling to comment on case
260418 - studies that solved their problems, indicated by the list on 010907.
260419 - ref SDS 53 KX3L  Part of our strategy has been to expand the exposure
260420 - of this useful analysis.  Instead, rather than expand, we have
260421 - eliminated visibility entirely in order to avoid disrutpion at Aerospace company.
260423 -  ..
260424 - Lessons learned supported by case studies might be a marketable
260425 - "product" as Gary suggests.
260426 -
260427 -
260428 -
260429 -
2605 -

SUBJECTS
Default Null Subject Account for Blank Record

2703 -
270401 -  ..
270402 - Windows Version of SDS Increase Acceptance
270403 -
270404 - Gary's review continues...
270405 -
270406 -        4.  Interface customizable menues, keystrokes, commands.
270407 -            ref SDS A7 OD4S
270409 -             ..
270410 -        5.  SDS updated from the Internet, similar to Microsoft
270411 -            Windows. ref SDS A7 OD5U
270413 -             ..
270414 -        6.  Version control enhanced beyond daily and monthly backups.
270415 -            ref SDS A7 OD6V
270416 -
270417 -
270418 -
270419 -
2705 -

SUBJECTS
Default Null Subject Account for Blank Record

2803 -
280401 -  ..
280402 - Study What Works Powerful Strategy
280403 - Experience Shows Disruptive Technologies that Work
280404 -
280405 - On 040812 Gary cites Bill Gates' book, "The Road Ahead" for ideas on
280406 - introducing disruptive technologies by examining what works, and what
280407 - doesn't work. ref SDS A7 5H7N
280409 -  ..
280410 - Gate's and Christensen are supported by review on 020726 when Tom
280411 - Munecke with SAIC submitted recommendations for people to "study what
280412 - works" to expedite improvement. ref SDS 62 E63H
280414 -  ..
280415 - What works for advancing innovation in successful organizations is
280416 - different from small entrepreneurs.  Christensen cites difficulty big
280417 - companies have allocating abundant resources for innovating, reviewed
280418 - on 990527, ref SDS 18 LF8G, shown by slow progress at IBM, reported on
280419 - 980226, ref SDS 12 0001, and later on 001130, ref SDS 46 F26K; and by
280420 - Microsoft reported on 010510, ref SDS 51 656F, and later on 021108.
280421 - ref SDS 65 EF5I  Grove describes "walking through the valley of death"
280422 - because success innoculates against improvement, ref SDS 14 1657, until
280423 - the ship begins to sink, and everyone is clutching at every straw on
280424 - the way down, reviewed on 980307. ref SDS 13 3416
280426 -  ..
280427 - Entrepreneurs are hampered by lack of resources to stay the course
280428 - through the gestation period for enabling forces to align that
280429 - transforms public perceptions of "crummy ideas" into a new way of
280430 - working that saves lives, time and money, reviewed above.
280431 -
280432 -
280433 -
280434 -
2805 -

SUBJECTS
Default Null Subject Account for Blank Record

2903 -
290401 -  ..
290402 - Business Model for SDS Developed on 000802 Requires Finding Customer
290403 -
290404 - Follow up ref SDS A7 K23L, ref SDS 38 0310.
290405 -
290406 - Planning on 000802 calls for demonstrating ability to makes sales and
290407 - support the customer, essential for disruptive technologies, reviewed
290408 - on 990527.  The first few sales are a learning experience for both the
290409 - customer and the sales team. ref SDS 18 NX4F
290411 -  ..
290412 - Everything begins with getting a customer that yields experience on
290413 - best practices and practical steps for getting and holding another
290414 - customer.  Once there a few customers data begins to accumulate which
290415 - support projections.
290417 -  ..
290418 - Gary's record on 040811 says in part...
290419 -
290420 -        Target customers for SDS products and services...
290421 -
290422 -        1.  Training and consulting companies. ref SDS A6 VF57
290424 -             ..
290425 -        2.  Turn-around organizations who handle crises within
290426 -            companies. ref SDS A6 I759
290428 -             ..
290429 -        3.  Business training SDS to implement best practices.
290430 -            ref SDS A6 VF71
290431 -
290433 -  ..
290434 - This is proposed in the ASB on making SDS a standard at Aerospace company.
290435 -
290436 -                  F:/05/00450/FR/SD/040826CE/00102.htm#AC5H
290438 -             ..
290439 -        4.  Venture capitalists use SDS to supplement accounting
290440 -            tools to monitor progress of investments in new firms,
290441 -            and help new firms make investments successful.
290442 -            ref SDS A6 I763
290444 -             ..
290445 -        5.  Gary asks on 040811 are there other groups that have a need
290446 -            that can be turned into a want for a solution? ref SDS A6
290447 -            VF76  Experience at Aerospace company suggests the following...
290448 -
290449 -            a.  Email is the most common task people perform and
290450 -                generates negative productivity, for reasons
290451 -                explained in POIMS, ref OF 4 CZ6K, and cited at
290452 -                Intel on 950927. ref SDS 5 5849  Jack Park
290453 -                discussed the problem on 010908, ref SDS 54 UV4H,
290454 -                and Bill Gates explained a year later on 021108
290455 -                that people are suffering because nobody can find
290456 -                anything, ref SDS 65 EF5I; people feel "pain" using
290457 -                information technologies. ref SDS 65 D18L  This
290458 -                presents a "need" for intelligence to turn "pain"
290459 -                into "fun" using SDS to convert useless information
290460 -                into the power of knowledge.
290462 -                 ..
290463 -            b.  Meetings are 2nd most common task people perform,
290464 -                and cause negative productivity, see 020217,
290465 -                ref SDS 60 1332, and 960205, ref SDS 6 5222; people
290466 -                are too busy attending meetings to "understand"
290467 -                what happened in order to follow up getting things
290468 -                done, reported 040203. ref SDS 81 1W7F  On 030527
290469 -                Dave Held reported SDS records solve the problem by
290470 -                showing what transpired in meetings that relate to
290471 -                objectives, requirements and commitments, reported
290472 -                030527. ref SDS 70 0001 On 040203 Gary has become
290473 -                famous for providing a good solution using SDS.
290474 -                ref SDS 81 N03C
290476 -                 ..
290477 -                Need for SDS is "hidden in plain sight," because
290478 -                people work harder to attend more meetings and send
290479 -                more email; so, they don't have time to study why
290480 -                more information doe not improve productivity; this
290481 -                prevents understanding how working smarter solves
290482 -                the problem, rather than harder.  When people gain
290483 -                experience with SDS records, demand grows for more
290484 -                support, without having to study and understand why
290485 -                SDS works.  Learning to understand why SDS is
290486 -                needed exceeds the time available of busy people on
290487 -                the job.  Busy people go by what everybody is doing
290488 -                at the time.  Early adopters lead the way by
290489 -                launching new trends.
290491 -                 ..
290492 -            c.  Action items need solution tied to context of
290493 -                original sources that make performace faster and
290494 -                easier, reported 030702. ref SDS 71 JJ7O
290496 -                 ..
290497 -            d.  Lessons learned need method to avoid failure on
290498 -                prior projects. 030830. ref SDS 74 TY9H
290500 -                 ..
290501 -            e.  History "button" - access on demand with links on
290502 -                are needed to get things done by making meetings
290503 -                productive, reported on 030821, ref SDS 72 NH5N, to
290504 -                meet governemnt regulations, reported on 020504,
290505 -                and to satisfy customer requirements for
290506 -                surveillence, reported on 030828. ref SDS 73 SE7L
290507 -                On 031211 Gary's boss requested that links in SDS
290508 -                records be made active. ref SDS 76 PG7F
290510 -  ..
290511 - Gary is working on making SDS work product widely available at Aerospace company
290512 - in order to test the theory that wider exposure to "intelligence"
290513 - support will grow demand to pay for SDS, reported on 040229.
290514 - ref SDS 85 886M
290515 -
290516 -
290517 -
2906 -

SUBJECTS
Default Null Subject Account for Blank Record

3003 -
300401 -  ..
300402 - People with Purchase Authority Can Become Early Adopters
300403 - Early Adopters Create Markets for Disruptive Technologies
300404 - Sustaining Technologies Advertise to Expand Market Share
300405 -
300406 - Experience getting SDS work product, ref SDS A6 VF8F, Gary reviews
300407 - "plans and strategy" to grow the market for SDS support, listed in the
300408 - record on 040102. ref SDS 78 8Q3N
300410 -             ..
300411 -        1.  Gary notes that people who get support by SDS and as a
300412 -            result acquire demand for more support, do not control
300413 -            purchasing. ref SDS A6 ZS93
300415 -  ..
300416 - Experience shows that some people who become interested in SDS control
300417 - purchasing and others do not.  Marketing should concentrate on the
300418 - former.  More to the point, purchasing often entails numerous levels
300419 - of management.  Educating people horizontally is important to build
300420 - demand, but working vertically up the chain of command is critical,
300421 - because executives who normally accede to wishes of responsible
300422 - managers have proven to overrule them when managers are unable to
300423 - explain why SDS works better than other methods.
300425 -  ..
300426 - For example, the record on 961015 illustrates Gary's point.  USACE's
300427 - chief litigation counsel reviewed SDS work product and advised the
300428 - Contracting Officer that SDS records should be developed for the
300429 - remainder of the project. ref SDS 8 3395  The Contracting Office has
300430 - responsibility to allocate resources for successful contract
300431 - management, and on 961206 exercised that authority with plans to
300432 - continue support by Com Metrics. ref SDS 9 0001  The DE rejected these
300433 - plans, reported on 970624. ref SDS 11 7388  The Contracting Officer
300434 - then quit.  The Assistant Chief of Con Ops quit.  The Depty Chief of
300435 - Operations quit, the lead counsel took early retirement, and another
300436 - lawyer quit.  In addition to a bunch of folks quitting, on 981027
300437 - government paid $30M extra on Oakland, because DE failed to follow
300438 - advice of counsel, the Contracting Officer, Chief of CONOPS, Assistant
300439 - Chief CONOPS, Project Manager, the Resident Engineer, and Chief of
300440 - Construction. ref SDS 16 9152  On the other hand, any one of these
300441 - other individuals nominally had purchase approval.  This record
300442 - suggests that "delivering the goods" to a broad base of people can
300443 - gain followers.  When everybody does not get work product, as with the
300444 - DE, there is a break in the chain of authority for purchasing.
300445 - Accordingly, the remedy is to broaden the base of people getting
300446 - support.  Gary is working on resolving this issue by placing SDS
300447 - records on an intranet where everyone will be exposed, and so everyone
300448 - will understand the value of intelligence.
300450 -  ..
300451 - Gary demonstrated that people who want SDS as a result of experience
300452 - demonstrating benefits, reported on 040227, ref SDS 83 RH6K, can
300453 - influence purchasing, shown by his letter on 040402 to the M&S group
300454 - reporting that SDS was "back in business." ref SDS 91 TN4X
300455 -
300456 -
300457 -
300458 -
3005 -

SUBJECTS
Default Null Subject Account for Blank Record

3103 -
310401 -  ..
310402 - Advertising Reduces Period for Making Sales
310403 -
310404 - Analysis of Gary's record on 040811 continues..
310405 -
310406 -        2.  Gary comments that if it takes a year or more per sale,
310407 -            there is no real future for SDS. ref SDS A6 ZS5T
310409 -             ..
310410 -        3.  Advertising and promotion convince people of the value of a
310411 -            product that they haven't yet experienced. ref SDS A6 IZ4W
310413 -  ..
310414 - Gary's record on 040811 explains opportunity for using lanaguge to
310415 - explain new ideas and opportunities through SDS records distributed
310416 - within an organization, discussed above, ref SDS 0 P36L, and through
310417 - advertising. ref SDS A6 5K8O
310419 -  ..
310420 - Gary is correct that advertising and promotion convince some people to
310421 - purchase products they have not experienced, discussed on 040811.
310422 - ref SDS A6 IZ4W  Analysis a few days later on 040813 shows there are a
310423 - lot more advertising dollars available to convince people to stick
310424 - with products they are already using, they like, and are approved for
310425 - use on the job, summarized by Christensen's concept of "sustaining
310426 - technologies." ref SDS A8 JU4O
310428 -  ..
310429 - Breaking through the "sound barriar" of advertising "noise" that
310430 - promotes sustaining technologies requires a lot of money to compete
310431 - head up by advertising a disruptive technology. ref SDS 15 E15J  For
310432 - example, Microsoft advertising cited on 010425 sounds like SDS, even
310433 - though Microsoft does not support Com Metrics. ref SDS 50 PJ4M
310434 - Therefore, we need to find ways to advertise and promote SDS that do
310435 - not require major outlay, and do not compete with sustaining
310436 - technologies, reviewed on 040102 setting strategy for advancing
310437 - transformation. ref SDS 78 8Q3N
310439 -  ..
310440 - Doing the spade work of finding and empowering an initial base of
310441 - diciples, adherents, and advocates takes longer than making sales
310442 - after value added has been established in the culture at large, and
310443 - the focus changes from creating a new market to marketing sustaining
310444 - technology where there is an established demand curve, revenue model
310445 - and all the rest.
310446 -
310447 -
310448 -
310449 -
310450 -
310451 -
3105 -

SUBJECTS
Default Null Subject Account for Blank Record

3203 -
320401 -  ..
320402 - Future of SDS Marketing Find Customers Improve with Technology
320403 -
320404 - Follow up ref SDS 85 5Z9L.
320405 -
320406 - On 040229 Gary developed analysis on the future of SDS that avoids
320407 - turning SDS into a mere hobby. ref SDS 85 QV8K  Review showed the
320408 - future of disruptive technologies improves the quality of the product
320409 - and service.  Customers and marketing discover application and sales
320410 - channels through experience.  Deployment initially occurs for a
320411 - composite buisiness model with a 3-layer architecture selling
320412 - products, services and advertising. ref SDS 85 5Z4J
320413 -
320414 -        1.  Persistance growing new markets is cited in Gary's record
320415 -            on 040811. ref SDS A6 ZS5M
320417 -  ..
320418 - Gary is implementing a "steady-as-she-goes" effort to give Aerospace company
320419 - experience that grows demand for intelligence support, reported on
320420 - 030524, ref SDS 69 9X62  Steps requiring persistance to maintain
320421 - relentless pressure are listed above. ref SDS 0 YQ9M
320423 -  ..
320424 - This strategy of persistance exposing more people to SDS is supported
320425 - by Christensen's research on marketing disruptive technologies endemic
320426 - to a "new way of working," reviewed on 990527, ref SDS 18 YB5K  On
320427 - 031211 Gary's research separately found that "relentless pressure,"
320428 - ref SDS 76 PE5Y, "delivering the goods" grows demand for better
320429 - products and services.  A few months later this was vivedly
320430 - demonstrated in a report on 040203 that delivering SDS records has
320431 - Gary "famous" in the M&S group at Aerospace company, ref SDS 81 NB6G  Award of a
320432 - contract to use SDS on the job, further demonstrated progress on the
320433 - strategy of relentless pressure marketing disruptive technologies.
320434 - ref SDS 91 LN7T
320436 -  ..
320437 - Review of Gary's planning continues...
320438 -
320439 -        2.  Exposing SDS on public Internet channels is difficult for
320440 -            Gary because of working at Aerospace company on a secure
320441 -            project, noted in his record on 040811. ref SDS A6 4R34
320443 -  ..
320444 - Gary is correct that records on the job at Aerospace company are
320445 - confidential. This work product cannot be distributed on the Internet
320446 - to expose opportunity of a new way of working, per strategy to grow a
320447 - new market for a disruptive technology, reviewed above. ref SDS 0 AS4F
320449 -  ..
320450 - Still there are things we can do with the resources and time
320451 - available.
320453 -  ..
320454 - This past spring in June, Gary did a great job explaining experience
320455 - working with SDS without disclosing sensitive information.  At that
320456 - time, John Maloney and others objected to Rod's heavy handed, inept
320457 - self-promotion of SDS in an exchange over several weeks.  Gary turned
320458 - the tide with professional engineering analysis that folks began to
320459 - constructively engage.  John was one who reversed his tone, and wound
320460 - up inviting Gary to futher discussions.
320462 -  ..
320463 - Similarly, on 040221 Jack Park proposed that Gary visit SRI to explain
320464 - SDS, because Gary has a strong believability credentials by virture of
320465 - using SDS on an important project. ref SDS 82 4U6O  Gary's expertise,
320466 - and knowledege of corproate culture were able to enage Jack in email
320467 - on SDS capabilities, which Jack requested, shown by the record on
320468 - 040301. ref SDS 86 0001
320470 -  ..
320471 - Gary's credibility is a big asset for retail advertising.
320472 -
320473 -        [On 040927 discussed advertising with Gary for promoting future
320474 -        of SDS. ref SDS B5 VI8W
320475 -
320476 -        [On 041228 Graphic Calculator contacts present another
320477 -        opportunity to spread the word via email and commuities of
320478 -        practice on advancing from information to a culture of
320479 -        knowledge. ref SDS B6 VX5H
320481 -  ..
320482 - Similarly, Gary's work on the ASB to set a standard at Aerospace
320483 - company does not violate confidentiality.  Gary's plan to learn a
320484 - greater share of the eight (8) steps for Communication Metrics,
320485 - planned in a letter to the project on 040402, ref SDS 91 TO8V, will
320486 - expose a greater number of people to the benefits of working
320487 - intelligently, and will improve project results.  Better results will
320488 - grow demand for more intelligence without compromising
320489 - confidentiality.
320491 -  ..
320492 - Gary's analysis of SDS are good candidates for public exposure on the
320493 - Internet that can grow demand for tools and support.
320495 -  ..
320496 - Public forums to present SDS like locations at...
320497 -
320498 -               http://radio.weblogs.com/0104207/2003/04/13.html
320499 -
320500 -               http://radio.weblogs.com/0112769/2003/04/16.html
320501 -
320502 -               http://www.ms.lt/en/archive/thinkingpowerfully/1138
320504 -                ..
320505 -               http://www.contingencyanalysis.com/archive/archive2/0000005d.htm
320507 -                ..
320508 -               http://www.corpgov.net/forums/wwwboard/messages/173.html
320510 -                ..
320511 -               http://webseitz.fluxent.com/wiki/SDS
320513 -                ..
320514 -               http://webseitz.fluxent.com/wiki/z2002-03-26-d
320515 -
320516 - ...can be very helpful to generate interest and sales.
320517 -
320518 -        [On 040927 reviewed opportunity to expand exposure of SDS
320519 -        through web sites for groups and communities. ref SDS B5 US3L
320521 -  ..
320522 - Examples of Gary's work that could be displayed in a public forum to
320523 - promote SDS include...
320524 -
320525 -               SDS supports situational
320526 -               awareness; user interface
320527 -               makes knowledge tasks fast,
320528 -               easy that people need, but
320529 -               are not supported by other
320530 -               technologies.................. 030413, ref SDS 67 0001
320532 -                ..
320533 -               SDS implements Covey's
320534 -               ideas for good
320535 -               management.................... 031113, ref SDS 75 TS4K
320537 -                ..
320538 -               SDS makes the power of
320539 -               knowledge a lot easier
320540 -               to use........................ 040227, ref SDS 83 RH77
320541 -
320543 -  ..
320544 - Gary is better positioned to "spread the word" about SDS "wide as the
320545 - waters" on the Internet, and his command of concepts in foundational
320546 - documents is now seasoned with on the job experience.
320548 -  ..
320549 - Review of Gary's planning continues...
320550 -
320551 -        3.  Grow demand through experience and education, on 040811
320552 -            ref SDS A6 4R5L, Gary reviews planning and analysis for
320553 -            transformation on 040229. ref SDS 85 886M
320555 -             ..
320556 -            Terminology can be clarified to aid understanding theory
320557 -            and practice in foundational documents, proposed in Gary's
320558 -            record on 040811. ref SDS A6 D785
320560 -  ..
320561 - Gary has made progress on this objective by suggesting a method to
320562 - capture and maintain a glossary of acronyms, which was implemented on
320563 - 040513. ref SDS 94 0001  During July and August SDS foundational
320564 - documents were modified to provide explicit support in NWO for
320565 - terminology, beginning with "3-layer architecture." ref OF 10 LW5I
320566 -
320567 -
320568 -
320569 -
3206 -

SUBJECTS
Default Null Subject Account for Blank Record

3303 -
330401 -  ..
330402 - User Interface Improvements Support Infrastructure Very Costly
330403 -
330404 - Review of Gary's planning continues...
330405 -
330406 -            Gary lists a number of important improvements to the user
330407 -            interface and help system that fit Microsoft Windows
330408 -            methods. ref SDS A6 D74R  Educational initiatives are
330409 -            proposed. ref SDS A6 D756
330411 -             ..
330412 -            Infrastructure for products and services are outlined.
330413 -            ref SDS A6 MF3O
330415 -  ..
330416 - Some of these are tasks are expensive and time consuming, requiring
330417 - resources beyond available means.  Gary's discussion of engaging
330418 - others with his experience reported on 040227, ref SDS 83 RH6K, aligns
330419 - more closely with available resources.
330420 -
330421 -
330422 -
3305 -

SUBJECTS
Default Null Subject Account for Blank Record

3403 -
340401 -  ..
340402 - Spreading Word through Email Leveraged on Internet Cheap Advertising
340403 -
340404 - Review of Gary's planning continues...
340405 -
340406 -        4.  Language and culture are imporant ingredients for advancing
340407 -            toward a culture of knowledge where people care about the
340408 -            things SDS supports, discussed in Gary's record on 040811,
340409 -            explaining benefit of exposing SDS terminology, ref SDS A6
340410 -            UG7O, and citing the record on 040508. ref SDS 93 0001
340412 -  ..
340413 - This relates in part to spreading the word, discussed above using SDS
340414 - records. ref SDS 0 MR7R
340416 -  ..
340417 - Other ways to speed transformation combine exposure to SDS work
340418 - product with correspondence in email, engaging online professional
340419 - discussions, and submitting papers that all explain correlations
340420 - between situations that occur on the job, and SDS support for
340421 - "intelligence" as set out in foundational documents. Using language to
340422 - foster a culture of knowledge lays the groundwork for getting people
340423 - to grasp the opportunity and take the plunge trying SDS.
340424 -
340425 -
340426 -
340427 -
340428 -
340429 -
340430 -
340431 -
340432 -
340433 -
340434 -
3405 -