THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: September 27, 2004 04:43 PM Monday; Rod Welch

Review business planning with SDS for the future of SDS.

1...Summary/Objective
2...SDS Needs to Become a Viable Business
....1...Sell the Product Credit Card Online Sales
........Credit Card Online Sales Updated Home Page
........SDS Home Page on Internet Enable Online Sales
....2...Advertise the product...
........Show the product generate demand for self-evident benefits
........a...Produce quality work product proving SDS and the 8 steps of
........b...Deliver the goods....
.....................Anytime, anywhere intelligence
........c...Commercial Advertising Attracted by Quality Work Product
........d...Advertising shortens transformation, shown by Gary's
............1)...POIMS provides powerful literation to advertise SDS
............2)...Standards for company and industry intelligence support
............3)...Retail Advertising Using Email
............4)...Weblogs present a big target of opportunity reported on
............5)...Advertise on Internet through Exposure to SDS Records
............6)...Circle of Advocates.
....3...Explain the product spread the word wide as the waters
....4...Improve the product attract more customers by lowering level of
....5...Protect the product with patents and copyright.
....6...Teach the product.
....7...Support the product.

ACTION ITEMS.................. Click here to comment!

1...Review on 040829 lists many opportunities to spread the
2...(one on one) advertising, and for finding people who

CONTACTS 

SUBJECTS
Adding People Cannot Replace SDS for Command Control
Future of SDS Business Model Hobby Johnson, Gary
Business Model Explicit Links Make Good Management Attractive Grows
Goals 2004 Improve Using SDS Learn 8 Steps Using SDS for Communicati
Business Model Review Requires Showing the Product Delivering the Go
3-layer Architecture SDS Enables Possibilities for Everyone to Work
Meeting Telecon Review Future SDS Gary's Analysis on Advertising and

2009 -
2009 -    ..
2010 - Summary/Objective
2011 -
201101 - Follow up ref SDS 83 0000, ref SDS 78 0000.
201102 -
201103 - Gary proposed upgrading Help for SDS.  May be able to create a
201104 - platform for an external system. ref SDS 0 4C6M  "Showing the product"
201105 - remains critical to the 3-step strategy. ref SDS 0 RJ4U  Advertising
201106 - can be accomplished in a variety of ways that does not require
201107 - payments. ref SDS 0 RH9Q  ASB initiative presents visibility,
201108 - ref SDS 0 VI7S, and there is an opportunity to develop a circle of
201109 - advocates. ref SDS 0 5G6H Relentless pressure from steady exposure
201110 - "Delivering the Goods" through uniform distribution of SDS records on
201111 - a network remains the most powerful form of advertising for showing
201112 - the product. ref SDS 0 RH7W  Gary indicated today this objective may
201113 - be at risk for the project. In that case, we may want to restore
201114 - visibility on the Internet to restore prior sales opportunities.
201115 - ref SDS 0 VI9T
201117 -  ..
201118 - Submitted email to Gary linked to this record for follow up on action
201119 - items.
201120 -
201121 -     [On 041001 analysis indicates progress at Aerospace company cannot
201122 -     be improved. ref SDS 89 0001
201123 -
201124 -     [On 050316 Gary submits SDS records showing four (4) ideas for
201125 -     generating revenue related to the SDS asset. ref SDS A4 JJ5O
201126 -
201127 -
201128 -
201129 -
201130 -
201131 -
201132 -
201134 -  ..
2012 -
2013 -
2014 - Background
2015 -
201501 - On 040724 Gary called to discuss business and revenue planning for the
201502 - future of SDS, based on analysis in his record on 040722. ref SDS 76
201503 - 0001  At that time, business planning was scheduled for discussion on
201504 - 040901. ref SDS 78 YX5U
201506 -  ..
201507 - On 040724 Gary was asked to add analysis, ref SDS 78 YX5U, to his
201508 - record on 040722, ref SDS 76 0001, that incorporates prior planning
201509 - on....
201510 -
201511 -        Disruptive Technologies.............. 990527, ref SDS 8 KS4O
201512 -        Business model....................... 000802, ref SDS 26 0310
201513 -        Plans & strategy..................... 040102, ref SDS 55 8Q3N
201514 -        Future of SDS........................ 040229, ref SDS 62 5Z4J
201515 -        Grow demand for intelligence......... 040229, ref SDS 62 886M
201516 -        Language Culture Leadership.......... 040508, ref SDS 70 0001
201517 -        Aerospace company Leadership video.............. 040724, ref SDS 78 YX4P
201518 -
201520 -  ..
201521 - On 040829 review showed that Gary has done a lot of analysis to
201522 - prepare for discussing the future of SDS. ref SDS 83 7186
201524 -  ..
201525 - Today, Gary was ready for the discussion planned on 040724 to take
201526 - place 3 weeks ago on 040901. ref SDS 78 BT5I  Preparation developed in
201527 - the record on 040829 was not yet completed, ref SDS 83 0001, but we
201528 - decided to discuss the future of SDS, based on Gary's analysis
201529 - summarized in a recent record on 040926, ref SDS 87 0001, listing
201530 - additional records Gary has created on this issue...
201532 -         ..
201533 -        More on Revenue and Business Models.. 040722, ref SDS 76 0001
201534 -        More on Revenue and Business Models.. 040810, ref SDS 80 0001
201535 -        Prepare for business plan review..... 040811, ref SDS 81 0001
201536 -        SDS Disruptive Technology............ 040812, ref SDS 82 PN7I
201537 -        Prepare business plan review......... 040926, ref SDS 87 0001
201538 -
201539 -            [On 050316 Gary submits SDS records showing four (4) ideas
201540 -            for generating revenue related to the SDS asset.
201541 -            ref SDS A4 JJ5O
201542 -
201543 -
201544 -
201545 -
2016 -

SUBJECTS
Business SDS Needs to Become a Viable Enterprise
Income Essential Ingredient for Business Planning Review
Analysis Gary Gets Feedback from SAIC on Analysis in SDS Record Driv

2305 -
230601 -  ..
230602 - SDS Needs to Become a Viable Business
230603 -
230604 - Follow up ref SDS 87 PU9L, ref SDS 83 AS4F.
230605 -
230606 - Gary's record on 040926 says in part...
230608 -     ..
230609 -    Assert: There is no viable alternative to creating a successful,
230610 -    income producing, profitable business if SDS is to realize its
230611 -    potential or any significant portion of it, 040811, ref SDS 81
230612 -    H57U.
230614 -  ..
230615 - Gary proposes on 040926 to....
230616 -
230617 -      ...operate from a business mind-set and perspective. ref SDS 87
230618 -      PU5X
230620 -  ..
230621 - We agreed our aim is to generate revenue.
230623 -  ..
230624 - Business plan developed on 000802 presents composite model of products
230625 - and services. ref SDS 26 0310
230626 -
230627 -            [On 041104 Gary applying TOC to analyse steps for making
230628 -            SDS a viable business. ref SDS 95 6P6I
230629 -
230630 -            [On 050316 Gary submits SDS records showing four (4) ideas
230631 -            for generating revenue related to the SDS asset.
230632 -            ref SDS A4 JJ5O
230633 -
230634 -
230635 -
230636 -
230637 -
230638 -
2307 -

SUBJECTS
Internet SDS Records Published Self Advertising that Grows Market fo
Advertise Internet Sell SDS Com Metrics SDS Records Published Advert
SDS Composite Business Model Product and Serivce Like IBM Sells Solu
Income Essential Ingredient for Business Planning Review
Credit Card Sales Online Home Page Advertising Com Metrics ASB Other
Marketing SDS Demand Grows Good Management Work Intelligently Experi
Internet Sell SDS with Credit Card Transactions Minimum Cost Staff S
SDS Records on Internet So People Can Bump Into Them Gain Experience
Com Metrics Home Page Advertising ASB Other Features Accessible from

3611 -
361201 -         ..
361202 -    1.  Sell the Product Credit Card Online Sales
361203 -        Credit Card Online Sales Updated Home Page
361204 -        SDS Home Page on Internet Enable Online Sales
361206 -         ..
361207 -        SDS is a DOS program with unique capabilities for augmenting
361208 -        intelligence.  There may be customers who are attracted to the
361209 -        power of knowledge for improving the work in sufficient numbers
361210 -        to generate revenues for improving the product.
361211 -
361212 -            [On 040929 Gary reviewed selling current version of SDS.
361213 -            ref SDS 87 GT9K
361215 -             ..
361216 -            [On 041104 Gary working on Welchco website for selling
361217 -            current version of SDS. ref SDS 95 7Y5N
361219 -             ..
361220 -            [On 050316 Gary submits SDS records showing four (4) ideas
361221 -            for generating revenue related to the SDS asset.
361222 -            ref SDS A4 JJ5O
361224 -         ..
361225 -        We can provide a free sample of SDS that has training and
361226 -        orientation records with provide a tutorial on using SDS, and
361227 -        also explain how people and organizations can get professional
361228 -        help for developing "intelligence" support.  This sells
361229 -        consulting time for training and implementation under the
361230 -        composite business model, per above. ref SDS 0 RJ43
361232 -         ..
361233 -        We need an efficient way for people to transfer contacts from
361234 -        Outlook and Netscape.
361236 -         ..
361237 -        Gary has a lot of ideas for making the Welchco homepage a
361238 -        professional business asset for generating sales.
361240 -         ..
361241 -        An idea recently discussed is to put ASB content on the
361242 -        Internet home page based on the idea that the fields in
361243 -        the form would interest customers, per work on 040720.
361244 -        ref SDS 75 PR5X
361245 -
361246 -             [On 041022 brief description of SDS may help generate
361247 -             sales, ref SDS 93 W24N, probably needs to have
361248 -             organizational memory mentioned. ref SDS 93 XZ4N
361250 -         ..
361251 -        SDS records on the Internet are an asset which can be exploited
361252 -        both for selling SDS online, and for selling commercial space
361253 -        to advertisers, per below. ref SDS 0 H67I
361254 -
361255 -            [On 041104 Gary submits sources to sponsor advertising
361256 -            configurations, Google. ref SDS 95 LT4L
361258 -         ..
361259 -        We need an efficient way for people to purchase SDS in large
361260 -        numbers conducting a transaction by obtaining payment, and
361261 -        transferring the SDS code.  This can be done on the Internet.
361262 -        A few people will learn SDS and this will grow the database of
361263 -        advertising for making more sales, per planning on 000802.
361264 -        ref SDS 26 4800
361265 -
361266 -            [On 041104 Gary configuring SDS home page for
361267 -            online credit card sales. ref SDS 94 0001
361268 -
361269 -
361270 -
361271 -
3613 -

SUBJECTS
1st Rule Sales Show Product Give People Experience Working Intellige
Goals 2004 Improve Using SDS Learn 8 Steps Using SDS for Communicati
Business SDS Needs to Become a Viable Enterprise
Business Model Review Requires Showing the Product Delivering the Go
Marketing SDS Demand Grows Good Management Work Intelligently Experi
Transformation 2nd Act Follow Up Needed to Correlate Experience Usin

5108 -
510901 -         ..
510902 -    2.  Advertise the product...
510904 -         ..
510905 -        Strategy to generate revenue using the first rule of sales,
510906 -        reviewed for example on 020920. ref SDS 43 EX9G
510908 -         ..
510909 -        Show the product generate demand for self-evident benefits
510910 -        based on experience getting "intelligence" support from SDS
510911 -        records under the 3-step strategy reviewed on 040829.
510912 -        ref SDS 83 AS4F
510914 -             ..
510915 -        a.  Produce quality work product proving SDS and the 8 steps of
510916 -            Com Metrics save lives, time and money by empowering a few
510917 -            people to help many people work intelligently, following
510918 -            models for...
510920 -                 ..
510921 -            1)  Airplane pilot transports many through physical space;
510922 -                analyst transports many through Knowledge Space.
510924 -                 ..
510925 -            2)  Operator CAD software empowers many to work
510926 -                intelligently with accurate plans that instantly ripple
510927 -                impacts of changes to dimensions; analyst maintains
510928 -                alignment between communication, intermediaries, like a
510929 -                CAD operator, management and labor that ultimately puts
510930 -                work in place.
510932 -                 ..
510933 -            3)  Balanced transport and excavating equipment applies
510934 -                technology intelligently to avoid piling up mountains
510935 -                of excavated material; integrated SDS design works
510936 -                intelligently to convert mountains of useless
510937 -                information into productive knowledge that saves lives,
510938 -                time, and money.
510939 -
510941 -             ..
510942 -        b.  Deliver the goods....
510943 -
510944 -                     Anytime, anywhere intelligence
510945 -
510946 -            ....on the Internet and secure company intranets, per
510947 -            planning on 971021, ref SDS 5 3636, that leverage personal
510948 -            time under the rule that a "little intelligence" goes a
510949 -            long way in a big organization to improve productivity,
510950 -            earnings, and stock prices by converting negative synergy
510951 -            transmitting erroneous guess and gossip based on hunch and
510952 -            hope, into accurate knowledge from "connecting the dots"
510953 -            between meetings, calls and documents, which Gary asked
510954 -            about on 011006. ref SDS 37 EL5F
510956 -             ..
510957 -            Experience shows that relentless pressure from steady
510958 -            exposure of SDS records, planned on 031211, ref SDS 53
510959 -            PE5Y, transforms a culture of ignorance, fear, and denial
510960 -            into a culture demanding work product that saves lives,
510961 -            time, and money.  Strategy providing broad visibility to
510962 -            form a market for SDS was set last year, and reviewed on
510963 -            040102. ref SDS 55 QQ6F  On 040402 Gary confirmed this
510964 -            strategy in a letter to the project team. ref SDS 68 3O8U
510966 -             ..
510967 -            Last month on 040829 strategy was reviewed again to
510968 -            maintain course, based on Gary's plans and research.
510969 -            ref SDS 83 YQ9M  Lessons learned were reviewed based on
510970 -            corresponence to Gary on 040813 calling for persistance
510971 -            showing the product to overcome natural resistance, in
510972 -            order to find and train early adopters, who then leverage
510973 -            efforts to show the product. ref SDS 83 KM3I
510975 -             ..
510976 -            On 040401 SDS records were removed from indexing on the
510977 -            Internet to facilitate exposure on Aerospace company intranet, as a
510978 -            focused opportunity, resulting from the contract with
510979 -            Aerospace company to use SDS. ref SDS 67 3U6K  Visibility on the
510980 -            Internet that draws customer internest was traded for the
510981 -            chance to test marketing plans to "show the product" by
510982 -            delivering anytime, anywhere intelligence that helps people
510983 -            save time and money, as discussed in the prior paragraph.
510984 -            ref SDS 0 RJ4U
510985 -
510986 -                [...below, consideration to restore visibility on
510987 -                Internet. ref SDS 0 VI9T
510989 -             ..
510990 -            Gary advised today that desire for secrecy reviewed in
510991 -            POIMS, ref OF 4 V8P1, prevents uniform distribution of SDS
510992 -            records to expand visibility, awareness and dependence on
510993 -            working intelligently at the combat improvement project.
510994 -
510995 -                [On 040929 Gary reviews access options on ACE.
510996 -                ref SDS 88 DX4N
510998 -                 ..
510999 -                [On 040929 Gary coordinates with Cal, resulting in
511000 -                possibly being closer to an optimal solution.
511001 -                ref SDS 88 WU51
511003 -                 ..
511004 -                [On 041001 Gary submits letter defining "aggregation"
511005 -                drives fear that uniform disclosure on Internet for
511006 -                working "intelligently" will be processed with data
511007 -                mining to assemble disparate information into knowledge
511008 -                of secrets that enemies and competitors can use to
511009 -                harm. ref SDS 89 5767
511011 -             ..
511012 -            Since awareness and dependence on intelligence is essential
511013 -            to overcome ignorance, fear and denial that has previously
511014 -            prevented advance of SDS, reviewed recently on 040829.
511015 -            ref SDS 83 MQ4I, failure to achieve this core requirement
511016 -            to "deliver the goods anytime, anywhere" to everyone who
511017 -            needs intelligence, per above, ref SDS 0 RH7W, suggests the
511018 -            combat improvement program is not a viable vehicle for
511019 -            testing plans for marketing.
511021 -             ..
511022 -            There is still a small chance uniform distribution can be
511023 -            achieved on the corporate side pursuing the ASB.  The
511024 -            hearing on 040921 showed some promise, and many challenges
511025 -            ahead. ref SDS 85 0001
511026 -
511027 -                [On 040929 Gary clarifies that hearing on 040921
511028 -                foreclosed providing access to SDS records on the
511029 -                company intranet. ref SDS 88 TE64
511030 -
511032 -             ..
511033 -        c.  Commercial Advertising Attracted by Quality Work Product
511034 -
511035 -            Revenue can be generated from producing SDS records that
511036 -            solve real problems which people search to find solutions
511037 -            on the Internet, per above. ref SDS 0 R59N
511038 -
511039 -                [On 041104 Gary submits sources to sponsor advertising
511040 -                configurations, Google. ref SDS 95 LT4L
511042 -             ..
511043 -            This requires changing the way SDS records are delivered to
511044 -            the Internet by placing the record in a table, and
511045 -            providing space for advertising in a different table.
511047 -             ..
511048 -            We have to make SDS records visible. ref SDS 0 VI9T
511049 -
511050 -
511051 -
511052 -
511053 -
5111 -

SUBJECTS
Advertise Transformation Time Reduced No Money for Wholesale Adverti
POIMS Literation Advetising Copy from Foundational Documents
ASB Advetising Promotion Format Content May Appeal to Other Customer

5505 -
550601 -             ..
550602 -        d.  Advertising shortens transformation, shown by Gary's
550603 -            planning reviewed on 040829. ref SDS 83 634G
550605 -             ..
550606 -            In discussion today, we agreed commercial channels are not
550607 -            available within current revenues.  Advertising and
550608 -            promotion can be persistently developed through many no
550609 -            cost channels, reviewed on 040829. ref SDS 83 YQ9M
550611 -             ..
550612 -            Examples include...
550614 -                 ..
550615 -            1)  POIMS provides powerful literation to advertise SDS
550616 -                support for creativity.
550618 -                 ..
550619 -            2)  Standards for company and industry intelligence support
550620 -                and for organizational memory.
550622 -                     ..
550623 -                1)  ASB for Aerospace company provides visibility that
550624 -                    may attract inquiries.  An example is the request
550625 -                    on 040905 for root cause analysis. ref SDS 84 0001
550627 -                     ..
550628 -                2)  ASB for Aerospace company could be a model for
550629 -                    setting industry standards in management practice
550630 -                    and software design.
550632 -                     ..
550633 -                    Comparing ASB standard with PMBOK and ISO criteria
550634 -                    reviewed on 950721 present opportunity to engage
550635 -                    customers in learning about SDS by thinking through
550636 -                    writing about how SDS improves existing standards
550637 -                    continual learning and traceability. ref SDS 3
550638 -                    2846
550639 -
550640 -
550641 -
550642 -
550643 -
5507 -

SUBJECTS
Advertise Retail Many Opportunities Internet Spread Word Wide as the
Advertising Internet SDS Records Change Attitudes about Using Good M
Experience Changes Attitudes Good Results Takes Time Create Belief F
Advertise Retail Many Opportunities Internet Spread Word Wide as the

6106 -
610701 -                 ..
610702 -            3)  Retail Advertising Using Email
610703 -
610704 -                Review on 040829 lists many opportunities to spread the
610705 -                word that builds awareness and fosters demand for SDS.
610706 -                ref SDS 83 KO5J  Gary showed this past June that email
610707 -                is a powerful way to help people learn about SDS.  Jack
610708 -                Park and others cite Gary's strong believability from
610709 -                using SDS regularly on the job, illustrated by Jack's
610710 -                letter on 040221, ref SDS 59 RZ4O, and earlier analysis
610711 -                on 020924. ref SDS 44 7D9L
610713 -                     ..
610714 -                    [On 041002 letter to Gary on implementing plans for
610715 -                    advertising. ref SDS 91 XJ3S
610717 -                     ..
610718 -                    [On 041213 attitudes limit engineers contributing
610719 -                    to persusaive marketing that empowers people to
610720 -                    advance civilization from information to a culture
610721 -                    of knowledge. ref SDS 98 IR6V
610723 -                     ..
610724 -                    [On 041228 Graphic Caluclator story illustrates
610725 -                    initiative and persistance can change attitudes to
610726 -                    overcome barriars to product development and
610727 -                    marketing. ref SDS A2 3V6N
610729 -                     ..
610730 -                    [On 041228 Graphic Calculator contacts present
610731 -                    another opportunity to spread the word via email
610732 -                    and commuities of practice on advancing from
610733 -                    information to a culture of knowledge. ref SDS A2
610734 -                    VX5H
610736 -                 ..
610737 -                A growing body of public forums and "communities" now
610738 -                have information about SDS and POIMS.  These channels
610739 -                can be expanded and updated to ensure contact data is
610740 -                correct, and without incurring any expense; examples
610741 -                are listed on 040829. ref SDS 83 Y96L
610742 -
610743 -
610744 -
6108 -

SUBJECTS
Weblogs Advertise Big Target Audience SDS Opportunity POIMS Spread W
Weblogs Klogs Blogs Diary Journal Grows Demand Fosters Culture of Kn
Explicit Links Used for Good Management Without Any Training Orienta
Transformation Steady-as-she-goes Exposure Brings Experience that Tr
POIMS SDS Jerry Reviewing with His Son Jonathan Philosophical Issues
Analyst New Work Role Start with Assistant Project Manager Communica
Attitudes Change Jack Wants Gary to Tell Story SDS Aerospace company Ga   Johns   53
Learn SDS for Com Metrics Enables Good Management at Aerospace company    Posti   55
SDS Records Free Advertising on Internet Balance Costs Loss Confiden
Weblogs Enabling Force Transformation to SDS Support for Intelligenc

8112 -
811301 -                 ..
811302 -            4)  Weblogs present a big target of opportunity reported on
811303 -                040802, ref SDS 79 KY9N, based on feedback from a
811304 -                practitioner who found SDS adds value, reported on
811305 -                020301. ref SDS 42 UU6L  Jack cited this potential as
811306 -                well on 040221. ref SDS 59 RZ4O  People who use weblogs
811307 -                present an inviting target of opportunity for retail
811308 -                (one on one) advertising, and for finding people who
811309 -                might like to move from online diary to intelligence
811310 -                support. ref SDS 79 HY6O   Explicit links in SDS
811311 -                records provide a resource that can be readily
811312 -                exploited by weblogs, similar to the purple system that
811313 -                Gary recently found.  Giving people a resource they use
811314 -                to apply capability they have provides a path for
811315 -                transition.
811316 -
811317 -                    [On 041002 letter to Gary on implementing plans for
811318 -                    advertising. ref SDS 91 XJ3S
811320 -                     ..
811321 -                    [On 041221 letter to Henry confirms discussions
811322 -                    about SDS progress and opportunity to spread the
811323 -                    word in public forum progress on intelligence
811324 -                    support using SDS for integrating personal and
811325 -                    organizational memory. ref SDS 99 SR3Q
811327 -                 ..
811328 -                Most of Gary's project SDS records cannot be publicly
811329 -                accessed, but there are many that could be used to
811330 -                illustrate how SDS is applied to implement ideas and
811331 -                objectives explained in POIMS. ref SDS 83 4V9Y
811332 -
811333 -
811334 -
811335 -
8114 -

SUBJECTS
Visibility SDS Suppressed All on Internet Robots.txt Cancels Indexin
Internet Restore SDS Records Visibility because Experiment Aerospace co  any Fa   72
Internet SDS Records Enable People to Discover through Experience Us
Web Demonstrate Business Intelligence
Suppressed Indexing Welchco SDS Records and Files to Accomodate Boei

A707 -
A70801 -                 ..
A70802 -            5)  Advertise on Internet through Exposure to SDS Records
A70804 -                 ..
A70805 -                May need to restore visibility of SDS records on the
A70806 -                Internet to advertise for business inquiries, reported
A70807 -                on 010907. ref SDS 35 0P8P  Per above, in order to test
A70808 -                the marketing theory of relentless pressure delivering
A70809 -                the goods on the company intranet, on 040401 we gave up
A70810 -                about 2000 hits a day that generated 2 - 4 inquiries
A70811 -                per month, ref SDS 0 4K5L, to now down to less than 200
A70812 -                hits per day, and no inquiries for 6 months.
A70814 -                 ..
A70815 -                If we cannot help Aerospace company, then we have to
A70816 -                use our limited resources to look for others to help,
A70817 -                and a major part of this task is removing robots.txt
A70818 -                that made SDS dark on the Internet, reported on 040401.
A70819 -                ref SDS 67 3U6K
A70820 -
A70821 -                    [On 041224 notified that sensitive records have
A70822 -                    been processed; request further check, and plan to
A70823 -                    make SDS records visible OA 050110. ref SDS A1 MI6O
A70825 -                     ..
A70826 -                    [On 041231 robots.txt removed, SDS visibility on
A70827 -                    Internet restored. ref SDS A3 GP5G
A70828 -
A70829 -
A70830 -
A70831 -
A709 -

SUBJECTS
Improvement Needs Circle of Advocates Be Prepared Be Persistant
Content Manager Pidcock Woody Might be Candidate Content Review ASB
Circle Advocates Focus Bright Stars by Vetting New Ideas and Present
Culture Knowledge Foster Communication Link Cite SDS POIMS for Found
Transformation Requires Circle Advocates Leverage Power of Ideas Bey
Research Not Effective Disruptive Technologies Markets Don't Exist N
SDS New Story Needed Improve Foundational Documents Jack Recommends

AO09 -
AO1001 -                 ..
AO1002 -            6)  Circle of Advocates.
AO1003 -
AO1004 -                If there is any hope that SDS will attract customers,
AO1005 -                then there must be people who can contribute as
AO1006 -                adherents, diciples, and advocates.  Gary cannot be the
AO1007 -                only person spreading the word, per above. ref SDS 0
AO1008 -                VI8W
AO1010 -                 ..
AO1011 -                In recent months, Gil has stepped forward and made some
AO1012 -                small, but important efforts on behalf of SDS.  He
AO1013 -                seems to be more of a KISS type, than a theortician who
AO1014 -                can explain SDS, Com Metrics, POIMS, etc.  We need
AO1015 -                practical people who can work on the inside of the
AO1016 -                company to breakthrough bureaucratic barriars.  Gil
AO1017 -                recently was helpful contacting Darryl, and enabling
AO1018 -                that initiative to make some progress.
AO1020 -                     ..
AO1021 -                    [On 041118 Gil contributing. ref SDS 97 KU85
AO1023 -                 ..
AO1024 -                Don Rumsfeld points out that new systems need a circle
AO1025 -                of advocates, reviewed on 020131, who represent a body
AO1026 -                of interest, certainly more than one person.
AO1027 -                ref SDS 40 QO8H
AO1029 -                 ..
AO1030 -                ASB presents an opportunity to develop internal support
AO1031 -                that Rumsfeld recomends.
AO1033 -                 ..
AO1034 -                Woody Pidcock appears to have background and expertise
AO1035 -                with potential for joining the circle of advocates for
AO1036 -                intelligence support based on organizational memory
AO1037 -                using SDS, reviewed on 040924. ref SDS 86 0001  Since
AO1038 -                his name was advanced during the meeting on 040921 for
AO1039 -                the ASB, Woody can be contacted to see if this
AO1040 -                potential can be turned into action. ref SDS 85 YF3H
AO1041 -
AO1042 -                    [On 041001 letter to Gary on contacting Woody.
AO1043 -                    ref SDS 89 L56R
AO1045 -                     ..
AO1046 -                    [On 041004 contacted Woody about reviewing ASB;
AO1047 -                    planning to give demonstration, and Woody will
AO1048 -                    provide advice on language. ref SDS 92 TY5H
AO1050 -                     ..
AO1051 -                    [On 041118 Woody contributing. ref SDS 97 KT7T
AO1052 -
AO1053 -
AO1054 -
AO11 -

SUBJECTS
Professional Events Speaking Engagement Gary Developing Ideas to Hel
Professional Papers Events Powerpoint Presentations Explain SDS Com
Goals 2004 Improve Using SDS Learn 8 Steps Using SDS for Communicati
3-layer Architecture 3-step Strategy 2004 Plan Learn More 8 Steps Us
Explain Product Foundational Documents Glossary Terminology Professi
Link Communication to POIMS Shows Commitment to SDS and KM for Award

AZ08 -
AZ0901 -         ..
AZ0902 -    3.  Explain the product spread the word wide as the waters
AZ0903 -        educating about a new way of working to save lives, time,
AZ0904 -        money.
AZ0905 -
AZ0906 -        a.  Foundational documents continue to refine.
AZ0907 -
AZ0908 -            Gary has helped a lot with this during the work on ASB,
AZ0909 -            with many suggestions and peer review.
AZ0911 -             ..
AZ0912 -        b.  Glossary terminology definitions made fast and easy being
AZ0913 -            developed by Gary.
AZ0915 -             ..
AZ0916 -            Gary has recently made progress with developing a system
AZ0917 -            for defining terms that could be referenced on the home
AZ0918 -            page.
AZ0920 -             ..
AZ0921 -        c.  Email linked to foundational documents needs continuing
AZ0922 -            work on advancing the 2nd act, provides retail advertising
AZ0923 -            per above. ref SDS 0 VI8W
AZ0925 -             ..
AZ0926 -        d.  Professional events present SDS, intelligence support, Com
AZ0927 -            Metrics, Knowledge Space, Context Management.
AZ0929 -             ..
AZ0930 -            This is discussed in the annual review on 040102.
AZ0931 -            ref SDS 55 JH4G
AZ0933 -             ..
AZ0934 -        e.  Professional papers in journals.
AZ0935 -
AZ0936 -            This is discussed in the annual review on 040102.
AZ0937 -            ref SDS 55 JH4G
AZ0938 -
AZ0939 -
AZ0940 -
AZ10 -

SUBJECTS
Improve Product Lower Effort to Learn Increase Value Added Attract C
SDS Design Takes Time Using SDS Current Version Prototype for 5 Year

B604 -
B605 - Improve Product Lower Effort to Learn Increase Value Added Attract C
B60601 -         ..
B60602 -    4.  Improve the product attract more customers by lowering level of
B60603 -        effort to learn and use, per list in Gary's record on 040926.
B60604 -        ref SDS 87 0092
B60605 -
B60606 -            [On 040929 Gary reviewed challenges selling current version
B60607 -            of SDS. ref SDS 87 GT9K
B60609 -             ..
B60610 -            [On 041104 Gary developing ideas on "extreme programming"
B60611 -            to improve SDS. ref SDS 95 TV4N
B60613 -             ..
B60614 -            [On 041107 improvements to SDS Contacts system led to
B60615 -            planning to begin developing SDS Windows GUI version by
B60616 -            developing a Contacts system. ref SDS 96 PE90
B60618 -         ..
B60619 -        Gary's record on 040926 discusses using the current version of
B60620 -        SDS for a successful business. ref SDS 87 GT9K
B60621 -
B60622 -            [On 041104 Gary develops plans to upgrade Welchco website
B60623 -            for selling SDS. ref SDS 95 TV4N
B60625 -         ..
B60626 -        Anyone who wants to save lives, time, and money can use the
B60627 -        current version, since it works better than anything else,
B60628 -        noted by Morris on 010924. ref SDS 36 XT5F  Ignorance, fear and
B60629 -        denial direct people toward familiar and approved tools for
B60630 -        reasons cited by Sean O'Keefe at NASA reviewed on 030826.
B60631 -        ref SDS 51 8K4G   Our goal is the narrow the gap between the
B60632 -        two worlds of information technology, so it is easier for
B60633 -        people to transition toward a culture of knowledge.
B60634 -
B60635 -        a.  Consolidate and integrate commands to get more done with
B60636 -            fewer keystrokes, increase value added to Microsoft
B60637 -            programs, reported on 021108, ref SDS 46 EFBE, by adding to
B60638 -            the list on 000824. ref SDS 27 0001
B60640 -             ..
B60641 -        b.  Memory expand beyond 640K for primary records and files.
B60643 -             ..
B60644 -        c.  Windows implementation is discussed in Gary's record on
B60645 -            040926, ref SDS 87 0092, and reviewed a month ealier
B60646 -            listing ideas Gary has developed for a Windows version of
B60647 -            SDS. 040829. ref SDS 83 7156
B60648 -
B60649 -               [On 041104 Gary's research found theory of management to
B60650 -               organize work based on people first, ideas, things,
B60651 -               suggests SDS support for Contacts fits market demand
B60652 -               model. ref SDS 95 Y548
B60654 -                ..
B60655 -               [On 041107 improvements to SDS Contacts system led to
B60656 -               planning to begin developing SDS Windows GUI version by
B60657 -               developing a Contacts system. ref SDS 96 PE90
B60659 -             ..
B60660 -        d.  Professional Help system.
B60661 -
B60662 -            Gary commented that the Help system needs to be updated in
B60663 -            order for new users to learn the system.
B60665 -             ..
B60666 -            We might be able to develop an external system that would
B60667 -            apply Windows standards.
B60669 -             ..
B60670 -        e.  Contacts Gary has ideas.
B60671 -
B60672 -
B60673 -
B60674 -
B60675 -
B60676 -
B607 -

SUBJECTS
Protect Product Patent SDS Copyright Names POIMS Meeting on Future o
Protect Product Patents Copyright Trade Secrets Legal Protections In
Links Added to Other People's Internet Property Illegal, BrowsUp

BD05 -
BD0601 -         ..
BD0602 -    5.  Protect the product with patents and copyright.
BD0603 -
BD0604 -        At some point this needs more work to follow up planning on
BD0605 -        000831. ref SDS 28 ET8V
BD0606 -
BD0607 -        Pkzip, for example, has a patent.  SDS may also qualify, along
BD0608 -        with POIMS.
BD0609 -
BD0610 -            [On 041001 Gary submits legal requirements for trade
BD0611 -            secretes. ref SDS 90 0001
BD0613 -             ..
BD0614 -            [On 041223 Morris submits ideas on filing for a patent.
BD0615 -            ref SDS A0 0001
BD0616 -
BD0617 -
BD0618 -
BD0619 -
BD07 -

SUBJECTS
Teach Product Educational Materials Classes Curriculum Communication

BE03 -
BE0401 -         ..
BE0402 -    6.  Teach the product.
BE0403 -
BE0404 -        We need a training curriculum and we need to develop experience
BE0405 -        teaching others to perform Com Metrics in order to learn how to
BE0406 -        reduce the time for learning to provide "intelligence" support,
BE0407 -        per Gary's planning on 040926. ref SDS 87 K24I
BE0409 -         ..
BE0410 -        Curriculum developed for Wharton  School of Business, and for a
BE0411 -        class at GWU indicate this potential, reported on 950523.
BE0412 -        ref SDS 2 1674
BE0413 -
BE0414 -
BE0415 -
BE05 -

SUBJECTS
Support Product Technical Representatives Trained to Help Customers

BF03 -
BF0401 -         ..
BF0402 -    7.  Support the product.
BF0403 -
BF0404 -        Gary discusses ideas for reducing 1 on 1 support in his record
BF0405 -        on 040929. ref SDS 87 SC31  We have a highly integrated tool,
BF0406 -        which presents inherent learning issues, cited on 890809.
BF0407 -        ref SDS 1 6162  This integrated tool enables a work practice of
BF0408 -        8 steps listed on 001219, ref SDS 33 4W4L, and in POIMS,
BF0409 -        ref OF 6 685K  Each of the 8 steps entail some level of
BF0410 -        expertise.  The tool reduces the level of effort for applying
BF0411 -        the expertise, but possibly not for training to acquire basic
BF0412 -        expertise.
BF0413 -
BF0414 -        a.  Engineering support continues to correct defects and assist
BF0415 -            with configuration issues.
BF0417 -             ..
BF0418 -            Networking and sharing the subject index are examples.
BF0420 -             ..
BF0421 -        b.  Scope of services for Communication Metrics is listed in
BF0422 -            the specification prepared by USACE. ref DRP 5 4929
BF0423 -
BF0425 -  ..
BF0426 - We are using Aerospace company as a pilot case to gain experience working on most
BF0427 - of the above tracks.
BF0429 -  ..
BF0430 - Can we generate revenue without making a sale?
BF0431 -
BF0432 -    One possibility is to sell advertising space using SDS records on
BF0433 -    the Internet discussed on 000802. ref SDS 26 4800
BF0434 -
BF0435 -
BF0436 -
BF0437 -
BF0438 -
BF0439 -
BF0440 -
BF0441 -
BF0442 -
BF0443 -
BF0444 -
BF0445 -
BF05 -