THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: November 4, 2004 05:28 PM Wednesday; Rod Welch

Gary configuring Earthlink for online sales with new Welch website.

1...Summary/Objective
2...Revenue Model Applies SDS Assets for Planning Business
3...Converting Plans into Action for Generating Revenue with SDS
4...Organize Work Boyd's Trinity People Ideas Things Aids Thinking
5...Plan Perform Report Intelligence Cycle Simplifies Complex Process
6...Credit Card Sales SDS on the Internet
7...Welchco Website Improvements for Selling SDS Need Earthlink Access
8...Earthlink Support Access on Internet for Upgrading Welchco Website

ACTION ITEMS.................. Click here to comment!

1...Follow up Google advertising opportunities using SDS records.

CONTACTS 

SUBJECTS
Com Metrics Home Page Advertising ASB Other Features Accessible from
Internet Sell SDS with Credit Card Transactions Minimum Cost Staff S

1604 -
1604 -    ..
1605 - Summary/Objective
1606 -
160601 - Follow up ref SDS 8 VO8Y, ref SDS 4 Y94L.
160602 -
160603 - Gary has done a lot of work the past number of weeks to implement
160604 - planning on 040927 for generating revenue using SDS assets.
160605 - ref SDS 0 6P6I  Today, he needed password information to access tools
160606 - at Earthlink for upgrading the Welchco website to make sales.
160607 - ref SDS 0 MM6K  Found password access information for Earthlink
160608 - account, however it turned out that Earthlink changed the access codes
160609 - again, so it was necessary to call and get everything corrected.  This
160610 - took considerable time and expense. ref SDS 0 LA8O
160611 -
160612 -
160613 -
160614 -
160615 -
160616 -
160618 -  ..
1607 -
1608 -
1609 - Discussion
1610 -
161001 - Revenue Model Applies SDS Assets for Planning Business
161002 - Converting Plans into Action for Generating Revenue with SDS
161003 -
161004 - Gary called today following up discussion yesterday that reviewed
161005 - plans on 040927 for configuring the Welchco website to sell SDS.
161006 - ref SDS 8 VO8Y  Objective is to configure arrangements using the
161007 - Internet that can generate revenue with minimal expense, staff, and
161008 - time.  Discussed using the record on 040927 to implement analysis in
161009 - Gary's record yesterday on 041028 that applies TOC, per below.
161010 - ref SDS 0 886X
161012 -  ..
161013 - Planning today implements extensive review Gary has made on SDS issues
161014 - in recent weeks...
161015 -
161016 -    1.  Path forward at Aerospace company
161017 -        based on ASB....................... 041011, ref SDS 10 0001
161019 -         ..
161020 -    2.  Prepare for SDS
161021 -        demonstration...................... 041013, ref SDS 11 0001
161023 -         ..
161024 -        Demonstrate SDS for
161025 -        Enterprise Architect............... 041013, ref SDS 12 0001
161026 -
161027 -           Rod reviews SDS
161028 -           demonstraiton for Woody......... 041013, ref SDS 13 0001
161029 -
161031 -         ..
161032 -    3.  Organizational memory
161033 -        refine terminology................. 041014, ref SDS 14 0001
161034 -
161035 -           Reviews Rod's record on
161036 -           CEO's fail due to poor
161037 -           execution....................... 990625,
161038 -
161040 -         ..
161041 -    4.  Work role for SDS planning
161042 -        research at Aerospace company and
161043 -        beyond............................. 041022, ref SDS 15 YF4F
161045 -         ..
161046 -    5.  Theory of Constraints (TOC)
161047 -        planning future of SDS based
161048 -        marketing strategies for
161049 -        disruptive technology.............. 041025, ref SDS 16 S351
161051 -         ..
161052 -        Knowledge Management (KM)
161053 -        SDS structural support can
161054 -        be understood through TOC
161055 -        methods............................ 041025, ref SDS 16 Y660
161056 -
161057 -           "Intelligence" support
161058 -           encompassing KM evident
161059 -           from structure set out
161060 -           in NWO................................., ref OF 12 A56M
161062 -            ..
161063 -           Structure of KM is a lot of hard
161064 -           work using IT, but faster and
161065 -           easier using SDS, as show
161066 -           in POIMS..............................., ref OF 4 6011
161067 -
161068 -
161069 -
161070 -
1611 -

SUBJECTS
Boyd John Air Force Captain Studied Air Combat Operations Developed
3-layer Architecture Trinity Organize by People First Ideas Things F
Capture Record Improves Knowledge Management Organizational Memory
TQM Made Practical with SDS Metrics
Organize People First Ideas Things Organize Trinity Fits Model SDS D
KM TQM AI Strive to Improve Competence
Trinity Organize by People First Ideas Things Fits Model SDS Design

3009 -
301001 -  ..
301002 - Organize Work Boyd's Trinity People Ideas Things Aids Thinking
301003 - Plan Perform Report Intelligence Cycle Simplifies Complex Process
301004 -
301005 -
301006 -    6.  Creativity driven by power
301007 -        of parallel processing daily
301008 -        experience by human cognition;
301009 -        discovery occurs through trial
301010 -        and error from learning and
301011 -        doing; discovery flows from
301012 -        3-layer architecture shown
301013 -        by Boyd's trinity of people first,
301014 -        ideas, things, reviewed in
301015 -        relation to TOC.................... 041025, ref SDS 16 4R6N
301016 -
301017 -            [On 041111 Gary discusses challenge of using technology to
301018 -            augment intelligence. ref SDS 25 HH5J
301020 -            ..
301021 -           Research identifies John Boyd
301022 -           air force officer studied air
301023 -           combat ops during Korean War
301024 -           and developed OODA Observe
301025 -           Orient Determine Act, similar
301026 -           to TQM Plan Do Study Act
301027 -
301028 -              http://www.belisarius.com/modern_business_strategy/thompson/first_with_most.htm
301030 -            ..
301031 -           Augmenting intelligence
301032 -           reviewed in POIMS......................, ref OF 4 8774
301034 -            ..
301035 -           Gary feels innate thinking
301036 -           is messy, explained in
301037 -           POIMS.................................., ref OF 3 8536
301039 -            ..
301040 -           Gary's research placing people
301041 -           first in cognitive processing
301042 -           aligns with 3-layer architecture
301043 -           of SDS................................., ref OF 3 015M
301045 -            ..
301046 -           SDS design applies Boyd's concept
301047 -           of "trinity" to organize work
301048 -           based on people first, ideas and
301049 -           things, ref SDS 16 TO4J, with
301050 -           a 3-layer architecture to augment
301051 -           intelligence using good management
301052 -           practice for getting things done
301053 -           through people, knowledge, and
301054 -           ideas, integrated with context
301055 -           of cycles for time and
301056 -           intelligence............................, ref OF 7 1116
301058 -            ..
301059 -           People are popular method of
301060 -           organizing management information
301061 -           supported by Contact software;
301062 -           Woody asked if SDS is a
301063 -           Contact program................. 041004, ref SDS 9 LD4P
301064 -
301065 -               [On 041107 planning to transition SDS beginning with
301066 -               Contacts. ref SDS 24 PE90
301068 -            ..
301069 -           SDS support for trial and
301070 -           error fits Boyd's concept of
301071 -           learning doing by enabling
301072 -           concurrent discovery driven by
301073 -           innate tasks of thinking and
301074 -           doing.................................., ref OF 3 2049
301075 -
301076 -               [On 041111 Gary proposes presenting SDS operations that
301077 -               facilitate thinking and learning. ref SDS 25 XS9R
301079 -            ..
301080 -           Gary describes OODA loop based
301081 -           on traditional views reflecting
301082 -           Deming's Plan, Do, Study, Act
301083 -           process, fits SDS plan, perform
301084 -           report intelligence
301085 -           process................................, ref OF 6 6649
301086 -
301088 -         ..
301089 -    7.  Feedback supports OODA loop
301090 -        proposed by OODA cited in
301091 -        Gary's source for TOC....
301092 -
301093 -              http://www.dbrmfg.co.nz/Thinking%20Process%20Cloud%20OODA.htm
301094 -
301095 -           TOC call for feedback aligns
301096 -           with SDS intelligence support
301097 -           for accuracy based on model of
301098 -           double entry bookkeeping,
301099 -           called out in POIMS...................., ref OF 3 0367
301101 -            ..
301102 -           Challenge of getting feedback
301103 -           set out in NWO shows that mere
301104 -           calls for good management fall
301105 -           on deaf ears without enabling
301106 -           forces of tools and
301107 -           leadership............................., ref OF 13 2670
301108 -
301110 -         ..
301111 -    8.  TOC applied to SDS................. 041028, ref SDS 17 S351
301112 -
301113 -           Discussed today implementing
301114 -           Gary's analysis on TOC by
301115 -           using subject accounts for
301116 -           work to "sell the
301117 -           product"........................ 040927, ref SDS 8 VO8Y
301119 -            ..
301120 -           Implementation steps begin
301121 -           with upgrading website, per
301122 -           below........................... 041104, ref SDS 0 7Y5N
301123 -
301125 -         ..
301126 -    9.  Two worlds problem related
301127 -        to graphics and SDS................ 041028, ref SDS 18 0001
301129 -         ..
301130 -   10.  Professional Role Using
301131 -        SDS for "intelligence"
301132 -        support full time job.............. 041029, ref SDS 19 XA7I
301134 -         ..
301135 -   11.  Organizational change to meet
301136 -        new realities of new world
301137 -        order is enabled by SDS............ 041101. ref SDS 20 0001
301138 -
301139 -           Notion that SDS cannot be successful unless an organization
301140 -           changes turns opportunity into a constraint by reversing the
301141 -           notion that SDS enables people and organizations to change
301142 -           in order to be successful meeting powerful changes occurring
301143 -           in the world.
301145 -            ..
301146 -           SDS enables transformation, but can be used to help people
301147 -           be more successful with traditional methods under the
301148 -           3-layer architecture set out in NWO. ref OF 12 LW5I
301149 -
301151 -         ..
301152 -   12.  Extreme programming applies to
301153 -        marketing SDS on matters like
301154 -        customer rejection due to
301155 -        "defect rate"...................... 041103, ref SDS 21 BQ55
301156 -
301157 -           Impacts plans to "sell the
301158 -           product" by improving
301159 -           SDS technology.................. 040927, ref SDS 8 RH5Y
301160 -
301162 -         ..
301163 -   13.  SDS web page development
301164 -        for making sales................... 041104, ref SDS 22 0001
301165 -
301166 -           Implements plans to "sell the
301167 -           product"........................ 040927, ref SDS 8 VO8Y
301168 -
301169 -           Gary reviewed selling current
301170 -           version of SDS.................. 040929, ref SDS 7 GT9K
301171 -
301173 -         ..
301174 -   14.  GUI advantages reviewed to
301175 -        complement SDS design.............. 041104, ref SDS 23 0001
301176 -
301177 -           Laundauer discussed User
301178 -           Centered Design that drives
301179 -           SDS............................. 950710, ref SDS 1 6403
301181 -            ..
301182 -           Morris discussed benefits
301183 -           of user experience applied
301184 -           to continually refine
301185 -           design.......................... 010924, ref SDS 2 NK4J
301187 -            ..
301188 -           Laundauer explained GUI does
301189 -           not make learning integrated
301190 -           tools easier.................... 950710, ref SDS 1 1109
301191 -
301192 -
301193 -
301194 -
301195 -
3012 -

SUBJECTS
Domain Name Web Address Welchco.com
Sell SDS Credit Card Marketing Sales Earthlink Access Website My Acc
Configure Website Marketing Credit Card Sales Earthlink Access Websi
Com Metrics Home Page Advertising ASB Other Features Accessible from
Access My Account Email Password Not Processed in Record for Earthli
Marketing Com Metrics Website Need Access and Input from Earthlink t
Earthlink Sales Rep Jakara B Davis Notifies that Earthlink Website C
Email Alternate Reply To Address rod@welchco.com

4310 -
431101 -  ..
431102 - Credit Card Sales SDS on the Internet
431103 - Welchco Website Improvements for Selling SDS Need Earthlink Access
431104 - Earthlink Support Access on Internet for Upgrading Welchco Website
431105 -
431106 - Received ref DRT 1 0001 from Gary on planning for making credit card
431107 - sales using the Welchco.com webiste for generating revenue from
431108 - selling SDS online.
431109 -
431110 - Gary recommends Google for advertising.....
431111 -
431112 -       https://www.google.com/adsense/?sourceid=ASO
431114 -     ..
431115 -    Google AdSense offers more ways for you to earn money while making
431116 -    your site more useful for visitors. Along with targeted advertising
431117 -    for your content pages, you can add a Google search box to your
431118 -    site and show targeted ads on search results pages. When visitors
431119 -    click on these ads, Google pays you.
431121 -  ..
431122 - This source appears to support opportunity to generate sales from
431123 - advertising other products and services, discussed on 040927.
431124 - ref SDS 8 H67I
431126 -  ..
431127 - Follow up Google advertising opportunities using SDS records.
431129 -  ..
431130 - Gary supports planning to use SDS records that solve problems and
431131 - explain ideas for attracting customers on the Internet, ref DRT 1
431132 - VG8O, per discussions on 040927. ref SDS 8 R59N
431134 -  ..
431135 - Gary proposes creating another User ID for SDS records on the Internet
431136 - that customers access who might then be attracted to buying SDS.
431137 - ref DRT 1 JJ4J
431139 -  ..
431140 - Gary called to discuss doing work on modifying the website with
431141 - Special Features. ref DRT 1 PE7O
431143 -  ..
431144 - SDS program configured for distribution on the Internet and
431145 - installation by customers requires special programming. ref DRT 1 5L5G
431147 -  ..
431148 - Credit card transactions can be handled by a variety of vendors who
431149 - provide this service for a fee. ref DRT 1 3M6N
431151 -  ..
431152 - Netscape is proposed for working on webpages, per his letter today.
431153 - ref DRT 1 O96F
431154 -
431155 -    Directories are discussed for something. ref DRT 1 PD7G
431157 -  ..
431158 - During Gary's call, he explained needing access to particular
431159 - Earthlink tools, which requires email address and a password.
431160 -
431161 -      http://www.earthlink.net/membercenter/
431163 -  ..
431164 - Gary advised that remembering website access information is difficult,
431165 - so people purchase software programs where they list various website
431166 - accounts, like at the bank, at work, subscriptions to magazines, the
431167 - doctor's office, the pharamacy, etc.  This is similar to listing
431168 - telephone numbers, birthdays, due dates for filings, accounts with
431169 - vendors, and the like.
431171 -  ..
431172 - This might be a selling point for SDS, per above. ref SDS 0 7Y5N
431174 -  ..
431175 - We did some research that found...
431176 -
431177 -        Changed credit card payment.......... 020403, ref SDS 3 LI4K
431178 -        Discuss email password............... 020906, ref SDS 4 VO4K
431179 -        Password incorrect, fixed............ 021008, ref SDS 5 YT85
431180 -        Changed credit card again............ 021105, ref SDS 6 LI4K
431182 -  ..
431183 - For some reason, today the email address and password fail to provide
431184 - access to the....
431185 -
431186 -                        My Account
431187 -
431193 -        ..
431194 -       [...below, this was corrected. ref SDS 0 LB5M
431196 -        ..
431197 -       [On 041111 similar problem accessing Control Center.
431198 -       ref SDS 26 0001
431199 -
431200 -
431202 -  ..
4313 -
4314 -
4315 - 0817
4316 -
431601 - Called................. 800 890 6356
431602 -
431603 - Took 20 minutes to wade through messages and a lot of buttons on the
431604 - telephone.
431606 -  ..
431607 - Talked to Traci.
431609 -  ..
431610 - Traci says talk to Web hosting....
431611 -
431612 -                          800 955 0816
431614 -  ..
431615 - Traci offered to transfer the call, and stay on the line to make sure
431616 - the line is not dropped.  She said that Earlink has our number, so
431617 - they can call us back if the line is dropped.
431619 -  ..
431620 - The line dropped anyway.
431622 -  ..
431623 - A voice actually came online briefly and on the 2nd or 3rd word, the
431624 - line was dropped in mid-sentence.
431626 -  ..
431627 - Waited 10 minutes for Earthlink to call back.
431629 -  ..
431630 - Called number Traci gave. ref SDS 0 GF6M
431632 -  ..
431633 - This number says to hang up and call...
431634 -
431635 -                      101027500
431637 -  ..
431638 - This number was some kind of a telpehone referral that seemed to have
431639 - nothing to do with Earthlink.
431640 -
431642 -  ..
431643 - Talked to Jay.
431645 -  ..
431646 - Jay suggested talking to Technical Support.  Jay transferred the call
431647 - to....
431649 -  ..
431650 - Andy.
431652 -  ..
431653 - Talked to Andy.
431655 -  ..
431656 - Andy said the password was switched back to whcle250, similar to the
431657 - problem on 021008, so Andy corrected the password again. ref SDS 5
431658 - PU6L
431659 -
431660 -       [On 041111 similar problem accessing Control Center.
431661 -       ref SDS 26 0001
431662 -
431663 -
431664 -
431665 -
431666 -
431667 -
431668 -
431669 -
431670 -
4317 -