CONTACTS 

SUBJECTS
Planning; Alliances
Knowledge Management Development Based on SDS
SRI, DKR, Other, Pat Lincoln
Prepare Business Plan
Help Preparing Business Plans
Lincoln, Pat, SDS Project with SRI for KM
Welch, SRI Project for SDS

0909 -
0909 -    ..
0910 - Summary/Objective
0911 -
091101 - Follow up ref SDS 76 0000, ref SDS 73 0000.
091102 -
091103 - Made a little progress on a business plan today.
091105 -  ..
091106 - The record on 000613 lists venture capitalists. ref SDS 56 0001
091108 -  ..
091109 - Prepared an outline, ref OF 4 0111, based on ideas discussed with
091110 - Morris the past few weeks, for example on 000706, ref SDS 64 0001, and
091111 - letter to Morris on 000531. ref SDS 52 0001
091113 -  ..
091114 - Scope of business model for marketing both SDS software products and
091115 - Com Metrics services was reviewed on 950414. ref SDS 3 NM6I
091117 -  ..
091118 - On 990912 Morris discussed issues for business plan. ref SDS 23 9488
091120 -  ..
091121 - Profit and Loss spreadsheet began on 990912. ref SDS 23 5714
091122 -
091123 -      [On 000804 submitted initial outline for comment. ref SDS 82 0001
091124 -
091125 -      [On 010822 customer comments favorably on SDS business plan.
091126 -      ref SDS 94 655N
091128 -       ..
091129 -      [On 011206 invited Jack Park to support businss plan. ref SDS 96
091130 -      JR5L
091132 -       ..
091133 -      [On 030604 Jerry Nord offers to support development of business
091134 -      plan. ref SDS A2 AM4M
091136 -  ..
091137 - The web site at...
091138 -
091139 -     http://www.bizplanit.com/vplan.htm
091140 -
091141 - ...has helpful ideas for elements of the business plan, including
091142 - table of contents.
091143 - ..
091144 - We can get the plan reviewed at...
091145 -
091146 -
091147 -     http://capital-connection.com/bpp.html
091148 -
091150 -  ..
091151 - Want to do this in HTML to demonstrate the capability.
091152 -
091153 -
091154 -
091155 -
091156 -
091157 -
0912 -

SUBJECTS
Executive Summary
Spreadsheet for Knowledge
Architecture Computers Integrate with Architecture of Human Thought
Spreadsheets Wordprocessing Don't Improve Management Productivity
Microcosm Productivity Control Lower Levels Organic Structure
Secret of SDS KM Killer App for Enterprise Management
Architecture Thought Intelligence Predicate Architecture for Computer

1809 -
181001 -  ..
181002 - Executive Summary
181003 -
181004 - This seeks to tell the story, ref OF 4 0201, per Pat Lincoln's
181005 - suggestion in his letter on 000731. ref SDS 76 2268
181006 -
181007 - SDS has a unique, secret design, ref OF 4 4686, from the record on
181008 - 000425. ref SDS 45 0480
181010 -  ..
181011 - Cite alphabet as unique opportunity to improve 2000 year old
181012 - technology, per meeting with Pat Lincoln on 000725, ref SDS 73 0008,
181013 - explained in NWO... ref OF 2 5541 and POIMS. ref OF 1 1299
181015 -  ..
181016 - Added link in NWO on alphabet technology to record on legend of
181017 - Prometheus on 991108. ref OF 4 LS5N
181019 -  ..
181020 - Explain SDS is the solution by providing Knowledge Space, ref OF 4
181021 - 2688, set out in POIMS. ref OF 1 1107
181023 -  ..
181024 - Integrate computer architecture with architecture of human thought,
181025 - from letter to Morris on 000531, ref SDS 52 4256, discussed with
181026 - Morris on 000703, ref SDS 63 5962, using a spreadsheet for knowledge.
181027 - ref OF 4 2688  Applies empathic design discussed with Morris on
181028 - 990912. ref SDS 23 9661  On 990527 Clay Christensen explained
181029 - disruptive technology that uses empathic design. ref SDS 20 6633
181030 -
181031 -         [On 010408 analysis showing KM better solution than
181032 -         wordprocessing. ref SDS 92 FT4N
181033 -
181034 -
181035 -
181036 -
181037 -
181038 -
181039 -
1811 -

SUBJECTS
Tabel Contents

1903 -
190401 -  ..
190402 - Table of Contents
190403 -
190404 - This section provides an outline of what to discuss. ref OF 4 0222
190405 -
190406 -
190407 -
1905 -

SUBJECTS
Vision Mission
Vision, Customer Goals
Vision Projects Pattern Recognition from Experience, SDS Diary Provid
Vision, Leadership Means More than Talking & Listening
Vision Strategy Credited with Advantage of Innovation Monopoly

2807 -
280801 -  ..
280802 - Vision and Mission
280803 -
280804 - This section provides an outline of what to discuss. ref OF 4 0001
280805 -
280806 - Letter to Mary Keeler on 000624, ref SDS 60 1534, explains big issue.
280807 - ref DIP 6 6018
280809 -  ..
280810 - Vision sets opportunity to strengthen basic education and learning
280811 - discussed at University of Santa Clara on 951012. ref SDS 6 R16G
280812 -
280813 -      [On 010425 SDS Typical Day Scenarion sets vision. ref SDS 93 FG5O
280815 -  ..
280816 - Vision was set in NSF proposal on 990615. ref SDS 21 4928
280818 -  ..
280819 - Vision draws on PMI project for conference in 1996.
280820 -
280821 -     Meeting Dave Vannier, 950927. ref SDS 5 4106
280822 -
280823 -         Operating system for people and organizations. ref SDS 5 8400
280824 -
280825 -         Spreadsheet for knowledge, ref SDS 5 6295
280827 -      ..
280828 -     Article to PMI on 960419. ref SDS 10 0001
280829 -
280830 -         [On 010822 customer cites interest in PMI. ref SDS 94 YK6F
280832 -      ..
280833 -     Theme for Asilomar, 960403. ref SDS 9 0001
280834 -         ..
280835 -         A vision is shown in proposed agenda. ref OF 5 1711
280837 -          ..
280838 -         Review on 960319 seems to be useful. ref SDS 8 7483
280840 -  ..
280841 - Vision ideas on on 960826. ref SDS 11 0972
280843 -  ..
280844 - On 000105 more ideas. ref SDS 32 4973
280845 -
280846 -     Automated integration of time and information is the engine of
280847 -     knowledge for the 21st.
280849 -      ..
280850 -     Be prepared developed on 950327. ref SDS 2 8822
280852 -      ..
280853 -     There isn't enough time.
280855 -      ..
280856 -     Not enough time to think on 970910. ref SDS 14 3479
280858 -  ..
280859 - Mission
280860 -
280861 -     Leadership with a broader vision
280862 -
280863 -        Enable people and organizations to keep up with the moving
280864 -        target of truth on the information highway, so there is a
280865 -        happier truth to tell.
280867 -      ..
280868 -     On 960826 ideas for mission. ref SDS 11 0253
280869 -
280870 -        Elevate alphabetic mind from work on 991108. ref SDS 29 5628,
280871 -        shown in mission. ref OF 4 0002
280873 -  ..
280874 - Web site....
280875 -
280876 -     Faster, better, cheaper intelligence anytime, anywhere using the
280877 -     Internet and the science of Communication Metrics.
280878 -
280879 -
280880 -
280881 -
2809 -

SUBJECTS
Strategy Ideas
Business Plan Explains Demand
Customers Determine Demand Pilot Test Find Early Adopters, Morris
Communication Metrics on Internet Search Engines
Email Compatibility Prior Email with New System, Nicholas Carrol, 00081
Command and Control of the Record Maintains Access Over Time
SDS Stable Technology
KM Secret of SDS Enterprise Management Killer App
Pilot Test Early Adopters Discover Demand for SDS KM
Internet Creates Customers for KM by Demonstrating Value Added

4412 -
441301 -  ..
441302 - Composite Model Selling Products, Services, Advertising
441303 - Strategy Market Com Metrics Services to Sell SDS, Establish Standard
441304 -
441305 - Follow up ref SDS 64 1947.
441306 -
441307 -  1.  Business model to market SDS product and Com Metrics services for
441308 -      "intelligence support" to save lives, time, and money was
441309 -      reviewed on 950414. ref SDS 3 NM6I  On 000706 met with Morris and
441310 -      discussed a "composite" business model for selling SDS products,
441311 -      Com Metrics services and advertising for generating revenue to
441312 -      finance development.
441313 -
441314 -           [On 020730 reviewed IBM commercial that markets products and
441315 -           services. ref SDS 99 H69Y
441317 -       ..
441318 -      The target for SDS products and services is consulting firms who
441319 -      are hired to improve, support and train front-line companies in
441320 -      "best practices," or simply to help solve a major crisis, often
441321 -      claims management.  Com Metrics tools and methods add value to
441322 -      existing serivces offered by executive training and management
441323 -      consulting firms, based on the report by USACE that found the ROI
441324 -      for Com Metrics using SDS is 10:1. ref DRP 5 7401  This is an
441325 -      attractive opportunity to firms currently making 2%, 5% and 10%
441326 -      on revenues.
441328 -            ..
441329 -           [On 040229 Gary Johnson asks about marketing strategy,
441330 -           ref SDS A6 DU4G, and review cited plans today for a
441331 -           composite business model. ref SDS A6 5Z4J
441333 -       ..
441334 -      Adding intelligence to information is faster, easier, more
441335 -      rewarding and more fun than current practice relying on personal
441336 -      recall, guess and gossip, hunch and hope.
441337 -
441339 -       ..
441340 -  2.  Establish SDS as standard for Intelligence Knowledge Management
441341 -
441342 -      This strategy to transition market from IT to KM explained in
441343 -      business plan, ref OF 4 7298, reflects letter to Cliff Joslyn,
441344 -      ref DIP 7 4092, on 000731, ref SDS 79 0900, and meeting with Pat
441345 -      Lincoln on 000725. ref SDS 73 0WD3
441347 -       ..
441348 -      Provide means for customers to be effective partners in growing
441349 -      SDS technology, ref OF 4 5443, per letter to Cliff, ref DIP 1
441350 -      1144, on 000801. ref SDS 80 2320
441351 -
441352 -         [On 000812 stable knowledge environment cited so that as tools
441353 -         evolve history can be still be accessed. ref SDS 84 E9R2
441355 -          ..
441356 -         [On 010217 example of other KM experts citing Welch as
441357 -         industry standard. ref SDS 91 0001
441358 -
441360 -       ..
441361 -  3.  Meet demand for better handling of daily working information,
441362 -      ref OF 4 2225, per Doug Engelbart's 1972 paper, reviewed on
441363 -      000327, ref SDS 37 3971  Bill DeHart reported on 000709 that only
441364 -      SDS can do this, which provides a lead in technology that can be
441365 -      exploited, ref SDS 65 1029, pursuant to point 1. ref SDS 0 0310
441366 -      An example is email focus of SRI's efforts to create a
441367 -      Collaborative Document System (CDS) that improves email, because
441368 -      a lot of people are frustrated by current technology, reported on
441369 -      000505. ref SDS 49 4392  On 000601 SRI set "addressibility in
441370 -      email" as urgent priority. ref SDS 53 2760 Sandy Klausner is also
441371 -      trying improve email, using an XML editor and processors of some
441372 -      kind in a Collabrium, reported on 000608. ref SDS 55 8446
441373 -
441374 -         [On 010408 analysis showing KM better solution than
441375 -         wordprocessing. ref SDS 92 FT4N
441377 -       ..
441378 -      Grow demand by marketing to large organizations currently seeking
441379 -      Knowledge Management support. ref OF 4 2145  SRI is an example,
441380 -      per meeting on 000725. ref SDS 73 0008, and, ref SDS 73 5722 LANL
441381 -      is another example from meeting on 000723. ref SDS 72 1312  On
441382 -      000324 report many organizations seeking KM. ref SDS 36 4877
441383 -      This might be done initially as a consulting service in order to
441384 -      transition and train in-house expertise, per meeting with Morris
441385 -      on 000706. ref SDS 64 1947
441387 -       ..
441388 -      Could give away licenses in order to increase the presence of SDS
441389 -      on the web for advertising. ref OF 4 4016
441391 -       ..
441392 -      SDS on the Internet is a marketing asset for self-generating
441393 -      sales and leads, per planning on 971021, ref SDS 15 9999, as more
441394 -      people use SDS for Knowledge Management. ref OF 4 0680  Since SDS
441395 -      records demonstrate self-evident benefits, reported by Morris on
441396 -      940327. ref SDS 1 J496  This idea was sharpened on 971105.
441397 -      ref SDS 16 2367
441399 -             ..
441400 -            [...see below on advertising. ref SDS 0 4800
441402 -             ..
441403 -            [On 000804 received another inquiry. ref SDS 82 2788
441405 -             ..
441406 -            [On 000809 received follow up, asking where Com Metrics is
441407 -            used. ref SDS 83 0001
441409 -             ..
441410 -            [On 010907 more SDS records on the Internet attract wider
441411 -            interest in good management. ref SDS 95 KX3L
441413 -             ..
441414 -            [On 011210 Gary Johnson noted advantage of getting more SDS
441415 -            records on the Internet. ref SDS 97 9H6H
441417 -             ..
441418 -            [On 020924 Gary Johnson began using SDS. ref SDS A0 0001
441420 -           ..
441421 -          Example is the record explaining Knowledge Management at
441422 -          Intel on 000517. ref SDS 50 0001
441423 -
441424 -            [On 020618 Gary Johnson reports explicit links increase
441425 -            ability of people to experience self-evident benefits of
441426 -            working intelligently from encountering SDS records on the
441427 -            Internet that change people's attitude about using good
441428 -            management. ref SDS 98 MU6H and ref SDS 98 QS7M
441430 -           ..
441431 -          Solving automobile service problem on 990507. ref SDS 19 0001
441433 -           ..
441434 -          Going to the dentist on 961210, ref SDS 12 2378, or the
441435 -          doctor on 990910. ref SDS 22 0001
441437 -           ..
441438 -          Growing risk of medical mistakes on 990924. ref SDS 24 0001
441440 -       ..
441441 -      People will demand SDS capability in order to compete when they
441442 -      encounter vendors and customers using it, ref OF 4 6106, reported
441443 -      on 970107. ref SDS 13 4953
441445 -       ..
441446 -      People will want to experience the fun commanding the power of
441447 -      the microcosm. ref OF 4 3816
441448 -
441450 -       ..
441451 -  4.  Open Source support spreads awareness of SDS.  It could provide
441452 -      royalties and/or implementing applications that grow demand for
441453 -      SDS, ref OF 4 7000, per analysis of Jack Park's business model
441454 -      received on 000726. ref SDS 74 1222
441455 -
441456 -        [On 000803 Jack submitted sample license. ref SDS 81 0001
441457 -
441459 -       ..
441460 -  5.  Release SDS capability incrementally, so that as people gain
441461 -      experience that reveals the need for more tools and features, SDS
441462 -      upgrades can be released to a market with heightened demand.
441463 -      ref OF 4 2405
441464 -
441465 -      Add direct support for wordprocessing and spreadsheets so that
441466 -      this work can be performed within SDS to maintain contextual
441467 -      relevance and control. ref OF 4 5888
441468 -
441470 -       ..
441471 -  6.  Future development includes...
441472 -
441473 -      a.  Render SDS in Microsoft Windows environment, ref OF 4 0003,
441474 -          per endless discussions with Morris, most recently asking him
441475 -          to begin requirements on 000531, ref SDS 52 0001, perhaps
441476 -          with...
441477 -
441478 -             Need input from Morris on requirements discussed in the
441479 -             letter to him on 000531. ref SDS 52 0001
441481 -           ..
441482 -      b.  Pilot test to discover customer base, first early adopters,
441483 -          then larger scale based on customer input.
441484 -
441485 -             [On 000804 Morris notified about strategy. ref SDS 82 2300
441486 -
441487 -             [On 000824 made SDS easier to use for pilot testing.
441488 -             ref SDS 86 0001
441490 -              ..
441491 -             [On 000826 asked Morris to pilot test SDS. ref SDS 87 B45J
441493 -           ..
441494 -      c.  XML support, proposed by Jack in his business model submitted
441495 -          on 000726. ref SDS 74 4077
441497 -           ..
441498 -      d.  Security, secrecy, confidentiality, privacy features,
441499 -          discussed with Morris on 991021, ref SDS 27 2695, again on
441500 -          000517, ref SDS 50 9752, cited by Joe Ransdell on 000717,
441501 -          ref SDS 70 0006, and mentioned in Cliff Joslyn's presentation
441502 -          to SRI on 000727. ref SDS 77 6371
441504 -           ..
441505 -          POIMS says the most damaging secrets are the connections of
441506 -          information people fail to make from daily meetings, calls
441507 -          and email, with objectives, requirements and commitments.
441508 -          ref OF 1 V8P1
441509 -
441510 -             [On 000822 Intel's CEO says product delays and lower
441511 -             earnings are caused by bad management, not bad luck.
441512 -             ref SDS 85 019R
441514 -           ..
441515 -      e.  Graphical mapping for subjects and links, proposed by Jack
441516 -          Park in his letter on 000403, ref SDS 39 1144, and again on
441517 -          000623 explaining his idea for ontology, ref SDS 59 4752, so
441518 -          that...
441519 -
441520 -
441521 -
441522 -
441523 -
441524 -
441525 -
441526 -
4416 -

SUBJECTS
Business Model for Revenue Stream
Advertising Put SDS Records in a Table
Internet SDS Records Published Advertising Medium for Generating Reve
Business Plan Revenue Internet SDS Records Published Advertising Medi
Internet Advertise Sell SDS Com Metrics SDS Records Published Adverti
Explicit Links Make Good Management Attractive Grows Market with Mini
Sel -Advertising SDS Records on Interent Grow Awareness Market for Wo
Advertise Internet SDS Records Published Advertising Medium for Gener
Sell SDS Advertise Internet Sell SDS Com Metrics SDS Records Publishe
Advertising Generate Revenue SDS Records Advertise Themselves on the

5412 -
541301 -       ..
541302 -  6.  Advertising shows SDS makes the computer an operating system for
541303 -      people and organizations, rather than spending money to buy an
541304 -      operating system for the computer. ref OF 4 2142
541305 -
541306 -      SDS has inherent assets for advertising, ref OF 4 2738, from
541307 -      literation between POIMS technology, ref OF 1 6221, which
541308 -      automates and integrates traditional tasks that increase the
541309 -      power of leadership through balance and harmony to solve the
541310 -      chaos of daily management. ref OF 1 8559  Adding intelligence to
541311 -      management, ref OF 1 2200, by moving from traditional documents
541312 -      to Knowledge Space is a powerful incentive for many managers.
541313 -      ref OF 1 1850
541314 -
541315 -          [On 030530 example of SDS records persistently showing up at
541316 -          top of Internet search engine reporting. ref SDS A1 R64F
541318 -           ..
541319 -          [On 030807 proposal for reciprocal advertising. ref SDS A4
541320 -          0001
541322 -       ..
541323 -      SDS records on the Internet provide free advertising that grows
541324 -      sales from self-evident benefits for improving memory and for
541325 -      continual case studies, per above, ref SDS 0 2501, citing Morris'
541326 -      report on 940327. ref SDS 1 J496
541327 -
541328 -          [On 001227 consider using Internet for advertising by
541329 -          providing on-line survey questionaire for customers to assess
541330 -          business practices to determine a "suitability index" for
541331 -          advancing from information to knowledge tools. ref SDS 89
541332 -          YH6F
541334 -           ..
541335 -          [On 030729 example of SDS records attracting customers from
541336 -          seeing SDS records on Internet, this advantage is balanced
541337 -          against benefits of confidentiality. ref SDS A3 UL74
541339 -           ..
541340 -          [On 040228 Gary subitted a letter requesting information on
541341 -          how to contact the Internet Service Provider (ISP),
541342 -          Earthlink, for the Com Metrics website in order to take
541343 -          action on the survey questionaire action item. ref SDS A5
541344 -          0001
541346 -       ..
541347 -      Images of power and safety (reducing the risk of error increases
541348 -      chances of success by solving meaning drift, ref OF 2 9449)
541349 -      emerge from defining "intelligence" as organization, analysis,
541350 -      alignment, summary and feedback.
541352 -       ..
541353 -      Growth of e-business reviewed from Sandy Klausner's report on
541354 -      000614, ref SDS 57 1576, brings awarensss of the need for SDS
541355 -      capability that empowers people to keep up with the faster pace
541356 -      of the Information Highway, also, evident in Sandy's efforts to
541357 -      improve email, using an XML editor and processors of some kind in
541358 -      a Collabrium, reported on 000608. ref SDS 55 8446  This is also
541359 -      the focus of DKR project, per Eric's specs for a CDS reported on
541360 -      000505. ref SDS 49 4392
541362 -       ..
541363 -      The SDS record is repleat with associations between SDS and
541364 -      accepted leaders, experts, per SDS home page on the web...
541365 -
541366 -           http://www.welchco.com/00501.HTM
541367 -
541369 -       ..
541370 -  7.  Communication Metrics course in universities, per the record,
541371 -      ref OF 4 2310, on 991121, ref SDS 30 0001, and more recently on
541372 -      000301, ref SDS 34 0001, provide a theory of management and
541373 -      communication that has escaped notice for hundreds of years, and
541374 -      builds skills needed to use SDS, and thereby demand, as stated by
541375 -      Professor Joseph Ransdell at Texas Tech University on 000716.
541376 -      ref SDS 69 7838
541377 -
541379 -       ..
541380 -  8.  Exploit SDS speed and organization in publishing content on the
541381 -      web for daily management that meets demand for the paperless
541382 -      office and virtual office, ref OF 4 2916, reviewed on 980613,
541383 -      ref SDS 17 0001, endemic in the quest for effective Enterprise
541384 -      Management now gaining credibility by the growth of e-business,
541385 -      reported by Sandy Klausner on 000614. ref SDS 57 1576  SDS design
541386 -      that provides contextual organization, and facilitates analysis,
541387 -      alignment, summary and feedback provides strong incentive to grow
541388 -      sales quickly, per telecon with Bill DeHart on 000709,
541389 -      ref SDS 65 1029, provided point 1 is solved. ref SDS 0 0310
541390 -
541392 -       ..
541393 -  9.  SDS will initially be sold to support work that is currently
541394 -      being done by people using their native intelligence for
541395 -      organization, analysis, alignment, summary and feedback.
541396 -      ref OF 4 3831
541397 -
541398 -      Will avoid direct competition with Microsoft to replace
541399 -      wordprocessing, per Morris' concern on 000703, ref SDS 63 6030,
541400 -      but it is the eventual market that will be seriously disrupted,
541401 -      per analysis on 990527 reviewing Clay Christensen's book on how
541402 -      capabilities subsume and obviate existing markets. ref SDS 20
541403 -      6633
541404 -
541405 -         [On 010408 analysis showing KM better solution than
541406 -         wordprocessing. ref SDS 92 FT4N
541407 -      ..
541408 -      Might actually seek alliance with Microsoft to incorporate
541409 -      Word and Excel into SDS.
541410 -
541411 -
541412 -
541413 -
5415 -

SUBJECTS
Business Model for Revenue Stream
Royalties Using SDS as Core of KM Development

5604 -
560501 -       ..
560502 - 10.  Royalties might work by selling a contract to use SDS for $20, or
560503 -      some other nominal amount, for a year, rather than selling the
560504 -      program.  Each year, everyone who uses SDS owes another $20, to
560505 -      fund continuing improvement. ref OF 4 0480
560506 -
560507 -         [On 001121 submitted royalty idea to DKR team. ref SDS 88 XU8I
560509 -          ..
560510 -         [On 001229 inquiry by Ricoh. ref SDS 90 0001
560512 -       ..
560513 -      Annual nominal fees entitle users to continual updates.
560515 -       ..
560516 -      The key is to obviously to generate a big enough user base to
560517 -      justify the low rate, and second, to formulate a license where
560518 -      the user agrees that failure to pay annual royalties vests the
560519 -      company with the legal right to take the user's presence off the
560520 -      web.  This strong enforcement mechanism, and the minimum cost of
560521 -      the annual license fee, could be a workable formula.
560522 -      ..
560523 -      A challenge will be maintaining the user base in the face
560524 -      of competition, which will be address under point 5. ref SDS 0
560525 -      4466
560526 -
560528 -       ..
560529 - 11.  Distribution costs minimized by download from web.
560530 -
560532 -       ..
560533 - 12.  Distribution on a wide basis using Internet.
560534 -
560535 -        [On 000812 letter from Eric Armstrong supports this strategy.
560536 -        ref SDS 84 6RP3
560537 -
560538 -
560539 -
560540 -
560541 -
560542 -
5606 -