THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: March 24, 2004 06:28 PM Wednesday; Rod Welch

Submitted review of Gary's comments on marketing strategy for SDS.

1...Summary/Objective


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CONTACTS 

SUBJECTS
Care About Productivity Meetings Calls Email Management Stream-of-co
Business Model Explicit Links Make Good Management Attractive Grows
Johnson, Gary Mouse Trap Better Usefulness Does Not Immediately Caus
Future of SDS Business Model Hobby Johnson, Gary
Linking Self-evident Benefit Enables Accurate Memory SDS Technology
Demand Grows SDS Steady Exposure Story of Relentless Pressure SDS Sp
Future of SDS Business Model Hobby Johnson, Gary
Future of SDS Business Model Hobby Johnson, Gary
3-layer Architecture SDS Enables Possibilities for Everyone to Work
Opportunity Distribute SDS Record Improve Everybody's Memory on Tech
SDS Provides Model of Command and Control to Study What Works for Ac
Goals 2004 Improve Using SDS Learn 8 Steps Using SDS for Communicati
Business Model Product and Services Like IBM Sells Solution
Business Model Hobby Johnson, Gary Future of SDS

2016 -
2016 -    ..
2017 - Summary/Objective
2018 -
201801 - Follow up ref SDS 42 0000. ref SDS 41 0000.
201802 -
201803 - Submitted ref DIT 1 0001 responding to Gary's letter dated 040229,
201804 - ref DRP 4 0001, on the future for SDS, including analysis of the
201805 - business model.  Generally, it seems the basic strategy to gradually
201806 - transform Aerospace company from a pilot test into a paying customer is working
201807 - through Gary's hard work learning to be an effective Communication
201808 - Analyst using SDS, as further explained on 040229. ref SDS 42 0001
201810 -  ..
201811 - Recent events on 040318 entering a contract for official review of SDS
201812 - and Com Metrics, ref SDS 46 0001, supports planning for continual
201813 - education through steady-exposure to good intelligence and links to
201814 - foundational documents that explain correlations between SDS work
201815 - product that, for the time being, seems to be in demand on the job,
201816 - with commonly recognized good practices for working "intelligently."
201817 - The strategy of continual education will enable continual learning
201818 - that transforms traditional desire for information technology into
201819 - demand for SDS that enables a culture of knowledge.
201821 -  ..
201822 - When demand exceeds Gary's capacity to meet, as he anticipated on
201823 - 030830, ref SDS 35 8490, Aerospace company now has on file contact information on
201824 - where to get more support.
201826 -  ..
201827 - The letter to Gary says....
201828 -
201829 -    1.  Thanks very much for all of your support and counsel the past
201830 -        month or so, getting SDS officially approved for use on the
201831 -        job.  Your steady hand and knowledge of corporate culture have
201832 -        been timely and telling in advancing the ball at Aerospace company,
201833 -        ref DIT 1 0001, shown by recent results on 040318. ref SDS 46
201834 -        0001
201836 -         ..
201837 -    2.  These results address in part your letter on February 29 asking
201838 -        about the future of SDS? ref SDS 42 0001  With your help, the
201839 -        future seems to be looking up, ref SDS 42 OW5O, based on
201840 -        implementing the 3-step strategy, ref DIT 1 W06J, set in the
201841 -        annual review on 040102. ref SDS 42 OX3N
201843 -         ..
201844 -    3.  Please let me know, if you have further questions on business
201845 -        planning in light of analysis of your letter on 040229.
201846 -        ref DIT 1 417M
201848 -         ..
201849 -    4.  Your letter to Jack Park on 040227 referenced the annual review
201850 -        on 040102 for an accurate record of experience using SDS at
201851 -        Aerospace company last year, ref SDS 41 NM6H, which Jack had
201852 -        asked about in a letter to us on 040221, ref SDS 40 RZ4O,
201853 -        evidently resulting from the letter to you on 040211,
201854 -        suggesting there is a powerful story to tell on transformation
201855 -        you are engendering at Aerospace company, ref SDS 39 X84G,
201856 -        based on the annual review of the work during 2003, and of
201857 -        course considering subsequent events the past few months.
201858 -        ref DIT 1 X56J  Jack received a copy of the letter to you on
201859 -        040211, and then turned this over a week or so later on 040221
201860 -        into a strong letter asking you to come tell the story at SRI
201861 -        on using SDS at Aerospace company. ref SDS 40 4U6O  In addition
201862 -        to your response to Jack on 040227, you sent another letter to
201863 -        Jack on 040229, which is reported on 040301, explaining the
201864 -        power of knowledge enabled by SDS, based on experience at
201865 -        Aerospace company during 2003. ref SDS 43 JJ9O
201867 -         ..
201868 -    5.  These events have long since been lost in the fog of war, as
201869 -        well they should, because you have to concentrate on many more
201870 -        meetings on the job tomorrow and the next day and the next and
201871 -        so on..., ref DIT 1 X57Y, illustrating how information overload
201872 -        brings that entropy grinds productivity to a hault, reported by
201873 -        USAFIT, reviewed on 970707, ref SDS 1 0108, and more recently
201874 -        by Eric Armstrong on 011003. ref SDS 24 EC5N
201876 -         ..
201877 -    6.  This letter focuses on two issues floating by, ref DIT 1 X587,
201878 -        in the continuing stream of information.... (see POIMS),
201879 -        ref OF 4 HO4H
201881 -         ..
201882 -    7.  Previously, on 040211, a letter requested feedback on the
201883 -        annual review, ref SDS 39 SJ5L, and further discussed you
201884 -        preparing an evaluation along the lines of Wayne Wetzel's
201885 -        report on using SDS at DNRC over a long period, ref DIT 1 X57P,
201886 -        as reviewed in the record on 010725. ref SDS 23 WJ7L
201888 -         ..
201889 -    8.  Do you expect there to be further review of the record on
201890 -        040102, ref SDS 36 0001, reporting on work using SDS at
201891 -        Aerospace company during 2003? ref DIT 1 X598  Do your letters
201892 -        on 040227, ref DRP 2 0001, and then on 040229 adequately
201893 -        address this matter? ref DRP 3 0001
201895 -         ..
201896 -    9.  Have you had a chance to read Wayne's report on using SDS at
201897 -        DNRC, and do you feel this lines up pretty well with your
201898 -        experience at Aerospace company, or are there important
201899 -        differences that impact conclusions about technology
201900 -        development, ref SDS 42 JH9G, and business model, ref SDS 42
201901 -        JB7I, issues raised in your letter on 040229?  Based on this
201902 -        common experience with Wayne, ref DIT 1 SN5M, do you now feel
201903 -        positioned to develop an evaluation of SDS along the lines
201904 -        developed for the draft under consideation by Pat Lincoln,
201905 -        currently dated 030417? ref OF 2 0001  My feeling is that we
201906 -        should try to get this done, but that somebody else should be
201907 -        the author, based on your personal ownership interest in SDS.
201908 -        This means there needs to be collaboration between you and a
201909 -        writer.  Jack Park might fit the bill, but since he is on the
201910 -        war path for the moment, reported on 040315, we need to find
201911 -        someone else. ref SDS 44 0001
201913 -         ..
201914 -   10.  Turning to your letter on February 29, ref SDS 42 JH9N, asking
201915 -        about the future of SDS, my feeling is that an important part
201916 -        of the future is to develop a continuing professional story
201917 -        that constructs a critical mass of credibility about the past
201918 -        applying SDS at PG&E, DNRC, USACE and now Aerospace company. ref DIT 1
201919 -        EY7N
201921 -         ..
201922 -   11.  Given your heavy schedule, the intent today is not to burden
201923 -        you with new distractions, but to let you know that orderly
201924 -        progress on action items maintains relentless pressure that
201925 -        turns no cost purchase orders into paying customers.  The
201926 -        engine of this effort remains turning out SDS records that are
201927 -        useful to people and getting them distrubuted as widely as
201928 -        possible.  So, from my perspective your primary responsibility
201929 -        is getting back to issuing SDS records and getting the intranet
201930 -        initiative off the ground. ref DIT 1 X55X These are the most
201931 -        critical steps of the strategy for the future of SDS, reviewed
201932 -        in your letter on 040229. ref SDS 42 PU5R
201934 -         ..
201935 -   12.  Gil's letter on 040318 mentioned that he discussed the intranet
201936 -        with you. ref SDS 46 G46N
201938 -         ..
201939 -        Was this incidental, or substantive, to helping Aerospace company turn on
201940 -        the lights of intelligence.? ref DIT 1 X567
201941 -
201942 -            [On 040402 Gary's letter to M&S group discusses Gil working
201943 -            on getting intranet active. ref SDS 47 3O9X
201944 -
201945 -
201946 -
201947 -
201948 -
201949 -
201950 -
201951 -
201952 -
201953 -
201954 -
2020 -