THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: February 23, 1995 09:18 PM Thursday; Rod Welch

Called Morris re design of SDS Windows project.

1...Summary/Objective
2...SDS Supports TQM
......Automated Integration of Deming's Plan, Do, Study, Act
......Reengineering Management Requires Improving Communication
..........Improved Earnings
..........Discovering Mistakes & Opportunity, Debugging Management
..........Proactive Management is Psychologically Demanding
..........Communication Engineer Ensures Difficult Job is Performed
......What Others Think
3...Cost/Benefit Analysis
4...Measuring Communication Improvements
......What's a Metric for Communication - Accuracy
..........Data Base Metrics Can't Account for Complexity of Management
..........Accuracy Key Metric of Communications
..........Metrics of Management Measure Accuracy of Communications
5...TQM at Chips
......Reengineering Management
......SDS produces immediate benefits up and down the organizational
......Marketing Strategy - Begin at Top
6...Morris said TQM is not aimed at improving earnings. It is intended
7...Welch Management Method Has Support
8...Investing Intellectual Capital Seems Like "Overkill"
......Lower Cost/Higher Benefits
9...3 x 5 Card Analogy
10...Automated v. Manual "Management"
11...Life-style Change New Way Working Use Good Management Practices
12...New Way of Working Requires Faith from Experience to Adopt Life-style
13...Cultural Shock - Conflict with Existing Methods New Way of Working
.....Knowledge v. Faith
14...Implementing POIMS "Communication Metrics"
.....Communication Manager Skills
15...Transcending Fear of the Unknown
16...Listening Critical to Understanding and Folling Up


..............
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CONTACTS 
0201 - Chips & Tech.
020101 - Mr. Morris E. Jones
020102 - Vice President
020103 - Advanced Products

SUBJECTS
SDS Windows Design

0503 -
0503 -    ..
0504 - Summary/Objective
0505 -
050501 - Follow up ref SDS 24 4830, ref SDS 21 0000.
050502 -
050503 - Morris wants to take the weekend off, rather than work on a Windows
050504 - SDS program.
050506 -  ..
050507 - Morris indicated having investigated TQM and finding that it may be
050508 - helpful to improve management productivity.
050510 -  ..
050511 - He feels Communication Metrics cannot contribute to implementing TQM.
050512 -
050513 -    [On 950228 Morris has further consideration on using Communication
050514 -    Metrics for TQM processes that apply business "metrics" to
050515 -    communications. ref SDS 28 2482.]
050516 -
050518 -  ..
0506 -
0507 -
0508 - Discussion
0509 -
050901 - After I met with George this afternoon at Chips, ref SDS 27 8492, I
050902 - stopped by Morris' office to thank him for his hospitality, and to
050903 - discuss working on SDS Windows app this Saturday.
050905 -  ..
050906 - I explained my objective is three fold:
050907 -
050908 -    1.  Get more code written on the Windows application.
050909 -
050910 -    2.  Get documentation of the code he has written, so I can
050911 -        understand the flow as a learning aid.
050913 -         ..
050914 -    3.  Get instructions on using the Windows Development tools.
050915 -
050917 -  ..
050918 - Morris said he wants to take the weekend off.
050919 -
050920 -
050921 -
050922 -
050923 -
0510 -

SUBJECTS
Personnel Training, Management Skills, TQM
SDS Marketing, Product Definition, POIMS, Communication Metrics
Customer Perceived Value, Thinking Through Writing
Communication Engineer/Manager,
Business Engineering, Psychology Demanding
Re-Engineering PM, Measuring Communication Issues
Making more money, Discover & Fix Mistakes
Deming Management Cycle, Reengineer by
TQM Applied by Communication Metrics
Reengineer Enterprise Management KM AI Project Management Use Tech to
Not Enough Time to Read and Write Learn to Save Time Using SDS for Im

3213 -
321401 -  ..
321402 - Morris asked about the SDS presentation today for TQE.
321404 -  ..
321405 - I explained the focus was on "Communication Metrics" applied through
321406 - SDS to implement TQM, which is TQE's product.
321407 -
321409 -  ..
321410 - SDS Supports TQM
321411 -
321412 - Morris said he has investigated TQM and ISO 9000.
321413 -
321414 - He feels SDS is not a good technology to implement TQM, and that POIMS
321415 - concepts do not support the aims of TQM.
321416 -
321417 -          [On 950228 Morris frustrated by poor productivity in
321418 -          meetings. ref SDS 28 9483
321420 -       ..
321421 -      Automated Integration of Deming's Plan, Do, Study, Act
321422 -
321423 -      I explained how Deming's "plan, do, study, act" scenario is
321424 -      automated by the POIMS management cycle, "plan, perform, report,"
321425 -      ref OF 1 6649, and how this is integrated with time, information,
321426 -      and document management, ref OF 1 1107, so that each supports the
321427 -      other.  This synergy in combination with the speed of automation,
321428 -      improves management productivity. ref OF 1 1109
321429 -
321431 -       ..
321432 -      Reengineering Management Requires Improving Communication
321433 -
321434 -      Communication Metrics applies "metrics" called out by TQM to
321435 -      strengthen the primary factor of management productivity.....
321436 -
321437 -
321438 -                            communication
321439 -
321440 -
321441 -      ...which Morris said on 890809 is 80% of his time. ref SDS 2 8812
321442 -      At that time, he was worried that people need better listening to
321443 -      make communication effective. ref SDS 2 CJ9J
321445 -       ..
321446 -      Adding metrics to communication is a logical extension for using
321447 -      business metrics to manage cost and schedule.  SDS "reengineers"
321448 -      management under principles of accountability promulgated by TQM
321449 -      and quality control practices for improving productivity, as seen
321450 -      from the Kerzner lecture promoting project management during an
321451 -      event sponsored by PMI a few weeks ago on 950202. ref SDS 20
321452 -      8402, ref SDS 20 5005  The record showing this correlation was
321453 -      submitted to Morris via Internet, ref DIP 2 0001, on 960206,
321454 -      ref SDS 22 0001, which included discussions with Don Harms at
321455 -      Transamerica on 950201, ref SDS 19 0756, and the discussion with
321456 -      Morris on 950204. ref SDS 21 0001
321458 -       ..
321459 -      Morris advised of having received the letter submitted on 950206,
321460 -      but he has not had enough time for reading in order to learn
321461 -      about saving time and money, per telecon on 950211. ref SDS 24
321462 -      9404
321463 -           ..
321464 -          Improved Earnings
321465 -
321466 -          Since "communications" comprises the bulk of a manager's
321467 -          time, improving this function improves earnings much more
321468 -          than do cost and schedule engineering, which are mainly
321469 -          reactive, i.e., reporting after the fact deviations.
321470 -
321472 -           ..
321473 -          Discovering Mistakes & Opportunity, Debugging Management
321474 -
321475 -          "Communication Metrics" is proactive, per ref SDS 32 8403. It
321476 -          a continual process for discovering errors in understanding
321477 -          that cause future mistakes that lead to deviations in cost
321478 -          and schedule, ref SDS 20 0333, so that corrections can be
321479 -          made to avoid negative deviations (for example of
321480 -          "communication engineering," see ref SDS 5 8402).  This means
321481 -          executives can "debug" the reasoning in communications in the
321482 -          same way software is "debuged." ref OF 2 5795
321483 -
321485 -           ..
321486 -          Proactive Management is Psychologically Demanding
321487 -
321488 -          Constant search and awareness of mistakes is psychologically
321489 -          demanding for a software programmer and chip engineer.  It is
321490 -          understandable that someone who is confronted with defective
321491 -          reasoning all day long in their primary field, would seek a
321492 -          respite when "communicating" with people, rather than apply
321493 -          the rigor to communications that is given to making sure
321494 -          there are no mistakes in the reasoning of software (see also
321495 -          discussion at PG&E, ref SDS 13 7404, and originally with
321496 -          Morris at ref SDS 7 5903).
321497 -
321498 -             [See follow up at ref SDS 39 5503.]
321499 -
321501 -           ..
321502 -          Communication Engineer Ensures Difficult Job is Performed
321503 -
321504 -          "Communication engineering" may be a good way to ensure that
321505 -          someone accomplishes the important task of "debugging"
321506 -          communications, which is otherwise ignored because it
321507 -          requires dedicated time, expertise and strength of character.
321508 -
321509 -             [See follow up where Communication Manager was suggested
321510 -             for Morris because of difficulty using technology for
321511 -             management, ref SDS 41 8804, ref SDS 38 6004.]
321512 -
321513 -
321514 -
321515 -
321516 -
321517 -
3216 -

SUBJECTS
Endorsements
Market Potential
Grove Management Method, Thorough Notes,
Only the Paranoid Survive, Anyd Grove 1996

3606 -
360701 -       ..
360702 -      What Others Think
360703 -
360704 -      Morris asked if I have presented the idea of Communication
360705 -      Metrics to others for evaluation/comment? (below, Morris says
360706 -      endorsements are not helpful for evaluating usefulness of methods
360707 -      and products. ref SDS 0 3855)
360709 -       ..
360710 -      On 950206 the record from the Kerzner lecture on 950202 that lead
360711 -      to Com Metrics was sent to Morris. ref SDS 22 0001  We discussed
360712 -      this on 950211, ref SDS 24 9404
360714 -       ..
360715 -      Bill DeHart indicated in a call on 950222 that "Communication
360716 -      Metrics" may help PG&E understand advantages of SDS, based on
360717 -      PG&E efforts to use project management under guidelines promoted
360718 -      by PMI. ref SDS 26 8503
360720 -       ..
360721 -      Jake McMichael at Sandia Labs seemed favorably impressed with
360722 -      Communication Metrics in a telecon on 950213. ref SDS 25 7404,
360723 -      Jake wants to discuss SDS with Bill DeHart, who he knows from
360724 -      PMI.
360726 -       ..
360727 -      Today, I explained Communication Metrics to George in our meeting
360728 -      at Chips.  He seemed to grasp the potential for this idea to
360729 -      improve management performance, ref SDS 27 3027.
360731 -       ..
360732 -      Feedback can help sharpen the concept of Communication Metrics.
360733 -
360734 -
360735 -
360736 -
3608 -

SUBJECTS
Cost/Benefit, Fear, Faith
Budgeting to Fail
Ignorance, Fear, Denial
Metrics, Case Studies, Review Book, Movie,
Management is Complex
Report on Communication Errors Discovered
Report Mistakes, Errors, Misunderstandings
Metrics (analysis, aligning, testing)
Metrics Conflicting Understanding in
Cost Benefits Calculation SDS Improves Communication and Earnings
Calculate Savings Embarrasses Customer
Accuracy Counts Most Communication Metrics Can What Counts be Counted
Communication Metrics Links Show Accuracy Audit Trail Traceability Al
Accuracy Communication Links Align Audit Trail Organizational Memory
Accuracy Communication Metric Avoid Major Problems Arise from Small I

8017 -
801801 -  ..
801802 - Cost/Benefit Analysis
801803 - Measuring Communication Improvements
801804 -
801805 - Follow up ref SDS 21 0937.
801806 -
801807 - Morris asked how customers can evaluate the cost/benefit of using SDS
801808 - to apply Communication Metrics?
801809 -
801810 -         [On 951011 Morris suggested emotional appeal to sell SDS.
801811 -         ref SDS 37 SV5N
801813 -          ..
801814 -         [On 971002 submitted methodology for cost savings analysis to
801815 -         Morris for peer review. ref SDS 58 5038
801817 -          ..
801818 -         [On 971019 Morris commented favorably on cost savings report
801819 -         issued by USACE on Communication Metrics, ref SDS 61 0001,
801820 -         saying focus on limited span of attention is effective.
801821 -         ref SDS 61 MM4M
801823 -       ..
801824 -      We reviewed the meeting today with George, who asked that same
801825 -      question. ref SDS 27 3957
801827 -       ..
801828 -      We considered the report from PG&E stating SDS improved their
801829 -      management better than any prior method over the past 30 years,
801830 -      ref DRP 1 line 25.
801832 -       ..
801833 -      Morris said testimonials from PG&E and others are not helpful in
801834 -      evaluating prospective benefits of SDS for enabling Communication
801835 -      Metrics.
801836 -
801837 -        [On 950330 Bill noted that willfully blind are moved by the
801838 -        power of SDS to improve management; but, people worry about
801839 -        incurring costs of entering a huge backlog of work history,
801840 -        that turns out not to be necessary, but people don't know this
801841 -        due to lack of experience with SDS. ref SDS 30 8374
801843 -         ..
801844 -        [On 970611 Bill Benkevich asks why people are blind to benefits
801845 -        of SDS, as explained in POIMs. ref SDS 56 2870
801847 -       ..
801848 -      This seems to conflict with Morris' initial question asking who
801849 -      has reviewed Com Metrics, per above. ref SDS 0 216K
801850 -
801851 -        [Andrew Grove's book "Only the Paranoid Survive" published in
801852 -        1996, advocates trying new methods, p 129 especially when
801853 -        things are going well. p 128  He attributes his success to
801854 -        writing copious notes of meetings and checking to clarify
801855 -        meaning. p 135, 145.  Grove says this takes discipline. p 145]
801857 -         ..
801858 -        [In 1998, Intel purchased Chips.]
801860 -       ..
801861 -      I asked how someone who has not used SDS would evaluate support
801862 -      for Com Metrics without considering experience of people who have
801863 -      used this method?
801865 -       ..
801866 -      Morris feels reliance on personal experience is the best source
801867 -      of information for deciding to use SDS for a new way of working
801868 -      like Com Metrics.
801870 -       ..
801871 -      I asked how users and organizations who do not have experience
801872 -      with SDS can evaluate it without looking at prior results from
801873 -      people who have experience?
801875 -       ..
801876 -      Morris said it is late, he is tired; he wants to consider these
801877 -      ideas another time.
801878 -
801879 -           [On 961101 experience using SDS changed evaluation of the
801880 -           purpose and contribution of Communication Metrics.
801881 -           ref SDS 52 8888
801883 -       ..
801884 -      What's a Metric for Communication - Accuracy
801885 -
801886 -      Follow up ref SDS 21 5468.
801887 -
801888 -      Morris explained cost/benefit calculations for computer chip
801889 -      marketing which he feels should be used for Communication
801890 -      Metrics.  Customers are shown calculations of reduced electricity
801891 -      needed to run computers, and faster processing times.  He said
801892 -      this hard data shows a clear advantage to buying a new computer
801893 -      chip.  He feels hard data is missing from the presentation on
801894 -      using SDS for Communication Metrics that relies on the common
801895 -      practice of writing the story and checking alignment, discussed
801896 -      on 950204. ref SDS 21 WU5K
801897 -
801898 -             [On 950710 Landauer's book explains producticity cannot be
801899 -             measured by computer power. ref SDS 35 1177
801901 -              ..
801902 -             [On 951011 Morris suggested emotional appeal to sell SDS.
801903 -             ref SDS 37 SV5N
801905 -              ..
801906 -             [On 960721 Morris used communication "metric" of accuracy
801907 -             to reviewing Asilomar Conference. ref SDS 50 8258
801909 -              ..
801910 -             [On 970418 USACE issued favorable report on Com Metrics.
801911 -             ref SDS 54 3368
801913 -              ..
801914 -             [On 970919 belief computer power improves productivity is
801915 -             wishful thinking. ref SDS 57 4739
801917 -              ..
801918 -             [On 971002 request peer review from Morris on methodology
801919 -             to calculate cost savings for Communication Metrics.
801920 -             ref SDS 58 5038
801921 -
801923 -           ..
801924 -          Data Base Metrics Can't Account for Complexity of Management
801925 -
801926 -          Follow up ref SDS 21 0937.
801927 -
801928 -          Mathematics are well suited to show that bigger and faster
801929 -          linear tools often reduce costs for narrow objectives like
801930 -          digging a ditch, calculating 2 x 2 = 4, etc.  Therefore, this
801931 -          type of "data" works well for backhoes, refrigerators and
801932 -          computers that fit the linear perceptions of the conscious
801933 -          mind.
801935 -           ..
801936 -          The practice of management, however, is more complex.  It is
801937 -          performed through "communication" to develop shared meaning
801938 -          for understanding and follow up, which is hard to achieve and
801939 -          impacts events days, weeks, months and years into the future,
801940 -          as we discussed on 950204 and citing Morris' own experience.
801941 -          ref SDS 21 8A9F  Communication Metrics strengthen accuracy of
801942 -          understanding in the human mind, which is a much more complex
801943 -          process than calculating computer power, shown by published
801944 -          analysis reviewed on 940111. ref SDS 12 2074  Communication
801945 -          needs a different methodology suited to the complex task of
801946 -          evaluating mental metrics, explained on 950204. ref SDS 21
801947 -          ES4J
801948 -
801949 -             [On 950327 formalized Communication Metrics to strengthen
801950 -             accuracy and expand span of attention. ref SDS 29 WO9P
801952 -              ..
801953 -             [On 960721 Morris cited new experience showing need for
801954 -             better communication. ref SDS 50 0896
801956 -              ..
801957 -             [On 970116 Morris described difficult challenge to manage
801958 -             complex context which he called "fractionalized subjects."
801959 -             ref SDS 53 1732]
801961 -              ..
801962 -             [On 980307 Andy Grove says mental maps are very forgiving
801963 -             of ambiguity which causes mistakes, extra cost and delay.
801964 -             ref SDS 63 7571
801966 -           ..
801967 -          Human mental metrics appear to occur in parallel on a massive
801968 -          scale, noted for example on 900303, ref SDS 3 F582, and so
801969 -          does not fit the linear model of sequential processing that
801970 -          occurs in the conscious mind where metrics for referators,
801971 -          cars and such are easy to grasp, as discussed on 950204.
801972 -          ref SDS 21 HE6J  We do not have equations to model mental
801973 -          metrics that convert constant information encountered
801974 -          throughout the day, into knowledge. We look at the record
801975 -          today and compare that with the call a few mintues ago, a
801976 -          meeting two days, a contract, many email over several years
801977 -          and make a reasoned judgement from the weight of the evidence
801978 -          about alignment. Where deviations are evident, people can
801979 -          take proactive action in time to avoid loss and delay,
801980 -          illustrated by Morris' experience discussed in the record on
801981 -          950204. ref SDS 21 AW8K Morris' results have been replicated
801982 -          at DNRC on the Broadwater Dam project and more recently at
801983 -          PG&E, shown by the memo received on 950110. ref SDS 18 0001
801984 -
801985 -              [See Cal Tech seminar at ref SDS 8 2830, ref SDS 8 1661.]
801987 -               ..
801988 -              [On 950710 Landauer's book explains producticity cannot
801989 -              be measured by computer power. ref SDS 35 1177
801991 -               ..
801992 -              [On 960324 Landauer's paper on Plato's Problem shows
801993 -              aspects of thinking can be modeled. ref SDS 46 3250
801995 -               ..
801996 -              [On 970919 belief computer power improves productivity is
801997 -              wishful thinking. ref SDS 57 4739
801999 -               ..
802000 -              [On 971008 USACE issued report on cost savings using SDS
802001 -              for Com Metrics. ref SDS 59 2979
802003 -           ..
802004 -          Morris asked how many fewer meetings are needed as a result
802005 -          of using SDS?
802006 -
802007 -             [On 950228 Morris cited need for SDS to make meetings more
802008 -             productive. ref SDS 28 1994
802009 -
802010 -             [On 960721 Morris used communication "metric" of accuracy
802011 -             to reviewing Asilomar Conference. ref SDS 50 8258
802013 -              ..
802014 -             [See submission on 971002 cost savings analysis and asking
802015 -             Morris for peer review, ref SDS 58 5038
802016 -
802018 -           ..
802019 -          Accuracy Key Metric of Communications
802020 -          Metrics of Management Measure Accuracy of Communications
802021 -
802022 -          Follow up ref SDS 21 5468.
802023 -
802024 -          Metrics for communication support accuracy of undersanding
802025 -          and timely follow up that makes meetings effective.  Better
802026 -          communication is not measured by fewer meetings, any more
802027 -          than to ask how many fewer meetings and reports are needed as
802028 -          a result of using traditional knowledge tools for....
802030 -                           ..
802031 -                       •  Alphabet
802032 -                       •  Writing
802033 -                       •  Literacy
802035 -           ..
802036 -          Most people feel there are a lot more meetings and reports
802037 -          than if alphabet technology had not been invented.  Few argue
802038 -          that additional meetings and reports reduce productivity?
802039 -          The correct focus should be on making meetings that do occur
802040 -          more productive, by providing a better tool than using
802041 -          traditional alphabet technology for writing a story, since
802042 -          humans tend to think through "stories," as reported on
802043 -          900303. ref SDS 3 3016  Morris' experience shows support for
802044 -          SDS cited in the record on 950204. ref SDS 21 SR42
802046 -           ..
802047 -          "Communication Metrics" theory explains automated integration
802048 -          of management practices through SDS improves management
802049 -          productivity and earnings by avoiding mistakes, as explained
802050 -          in the record on 950204, ref SDS 21 ES4J, and citing POIMS,
802051 -          ref OF 1 2688
802053 -           ..
802054 -          Morris feels this analysis is incorrect.  Below, he mentions
802055 -          again that management experts he heard at a recent seminar
802056 -          supported the SDS methodology. ref SDS 0 5931
802057 -
802058 -             [See follow up at ref SDS 28 2482 and ref SDS 39 7777.]
802059 -
802060 -             [See Landauer's LSA model findings on dimension matching
802061 -             at ref SDS 46 0011, unconscious induction, ref SDS 45
802062 -             3805, and on "meaning drift" per ref SDS 48 4488 and ref
802063 -             SDS 37 3734.]
802065 -              ..
802066 -             [Morris used "metrics" to evaluate the Asilomar agenda in
802067 -             1996, ref SDS 47 9302.]
802069 -              ..
802070 -             [On 970526 distinction between metrics to "determine"
802071 -             management effectivensss, and Communication Metrics to
802072 -             improve effectiveness, productivity and earnings.
802073 -             ref SDS 55 4132
802075 -              ..
802076 -             [See submission on 971002 cost savings analysis and asking
802077 -             Morris for peer review, ref SDS 58 5038.]
802078 -
802079 -
802080 -
8021 -

SUBJECTS
TQM, Correlation
Reengineer Project Management
Leadership Aide
Communication Engineer/Manager
TQM Used at Chips to Improve Management

9107 -
910801 -  ..
910802 - TQM at Chips
910803 -
910804 - Morris said Chips is trying to implement aspects of TQM.  They have
910805 - developed some cross functional teams.  Chips is considering making
910806 - further investments in TQM.
910808 -       ..
910809 -      Reengineering Management
910810 -
910811 -      SDS applied by a "communications manager" is a good way to
910812 -      implement TQM because it reengineers the most important aspect of
910813 -      an organization....
910814 -
910815 -                            management
910816 -
910817 -      ..., per Peter Drucker, reviewed on 931130, ref SDS 10 2552, by
910818 -      improving the most one function that managers do the most...
910820 -                            ..
910821 -                           communication
910822 -
910823 -      ...per Morris report on 890809 that communciation takes up 80% of
910824 -      his time. ref SDS 2 8812
910825 -
910827 -       ..
910828 -      SDS produces immediate benefits up and down the organizational
910829 -      chart.  Immediate benefits engender faith in reengineering other
910830 -      aspects of the organization, per report on the seminar Morris
910831 -      attended, discussed on 950204. ref SDS 21 5932  Improved
910832 -      productivity from adopting "communication engineering" ensures
910833 -      greater likelihood of successful implementation of TQM throughout
910834 -      the organization.
910835 -
910837 -       ..
910838 -      Marketing Strategy - Begin at Top
910839 -
910840 -      Morris said it is important to begin at the top to implement
910841 -      management changes.  He agrees with Bill DeHart's call at PG&E
910842 -      for executive sponsorship of SDS. ref DRP 1 3333
910843 -
910844 -
910846 -  ..
910847 - Morris said TQM is not aimed at improving earnings.  It is intended
910848 - to improve management.  Higher earnings are expected as a derivative
910849 - of better management, since the purpose of management is to increase
910850 - earnings.  This is the basis on which Chips is evaluating TQM.
910851 -
910852 -      I noted that this is the same way in which POIMS and SDS improve
910853 -      earnings, and is the basis on which PG&E reported that SDS was
910854 -      more successful than any other method tried in the past 30 years.
910855 -      ref DRP 1 ON6K
910856 -
910857 -
910858 -
910859 -
9109 -

SUBJECTS
Thinking Through Writing, Writing Notes Twice
Correlation to accepted practice and
Communication Metrics, Communication Engineer/Manager
Cost/Benefit, Fear, Faith; Conflict with Existing Methods
Cultural Shock, Communication Metrics
Credibility - No Faith; Welch Management Method
Overkill, SDS Detail is Not Necessary for
Writing Improves Creativity, SDS Synergy
Understanding - Writing & Linking Unlock
SDS Saves Time by Organizing Record,
Overkill SDS Uses Too Much Good Management
Welch Management Method Different SDS Enables Consistent Good Managem

AL14 -
AL1501 -  ..
AL1502 - Welch Management Method Has Support
AL1503 - Investing Intellectual Capital Seems Like "Overkill"
AL1504 -
AL1505 - Morris mentioned again the seminar he recently attended advocated
AL1506 - writing out in some detail what transpires in meetings and telephone
AL1507 - calls, rather than relying solely on personal recall and handwritten
AL1508 - notes taken during a meeting.  He went over in some detail how the
AL1509 - explanation at the seminar reminded him of the Welch Management Method
AL1510 - using SDS, as reported on 950204. ref SDS 21 5932
AL1511 -
AL1512 -      I asked if he brought out in the seminar that technology can
AL1513 -      support this method; and, whether he questioned the usefulness of
AL1514 -      "writing notes twice" which he cited on 890809, ref SDS 2 8812,
AL1515 -      and also worried that it takes too much time? ref SDS 2 5930
AL1517 -       ..
AL1518 -      Morris said he did not ask about it because he has not adopted
AL1519 -      the recommendation, since he feels it takes more time than it
AL1520 -      saves to capture organizational memory (on 950204 he called it
AL1521 -      "overkill" at ref SDS 21 5932).
AL1522 -
AL1523 -          [See on 950426 "farming" analogy to investing to save time at
AL1524 -          ref SDS 32 4404; on 950628 inadequacy of hand written notes
AL1525 -          at ref SDS 33 5509, on 960312 aversion to reading and
AL1526 -          writing, ref SDS 44 4882
AL1528 -           ..
AL1529 -          [On 980307 Andrew Grove's book "Only the Paranoid Survive"
AL1530 -          published in 1996, advocates trying new methods, p 129
AL1531 -          especially when things are going well. p 128  He attributes
AL1532 -          his success to writing copious notes of meetings and checking
AL1533 -          to clarify meaning. p 135, 145.  Grove says this takes
AL1534 -          discipline. p 145, ref SDS 63 3668
AL1536 -           ..
AL1537 -          [See example Corps of Engineers on use of Handwritten notes
AL1538 -          at ref SDS 51 2079.]
AL1540 -           ..
AL1541 -          [On 980722 Morris seemed frustrated by SDS. ref SDS 64 0834]
AL1543 -           ..
AL1544 -          [On 990301 improvements increase frustration. ref SDS 65 2984]
AL1545 -
AL1547 -       ..
AL1548 -      Lower Cost/Higher Benefits
AL1549 -
AL1550 -      SDS makes capturing the record faster and more valuable. see
AL1551 -      POIMS, ref OF 1 1977
AL1552 -
AL1553 -      Lower cost and higher benefits reduces resistance to implement
AL1554 -      sound management practice of capturing the record, advocated in
AL1555 -      man- agement training classes.  Additionally, it now seems to me
AL1556 -      in reflecting on the history of Scribes in ancient times, and
AL1557 -      cost and schedule engineers in recent times, that a communication
AL1558 -      manager can transition new SDS users while they learn the value
AL1559 -      of investing their intellectual capital, i.e., to write down what
AL1560 -      they see, hear, think and what they plan to do about it.  I
AL1561 -      presented this idea to George at TQE this afternoon, ref SDS 27
AL1562 -      3957, ref SDS 27 4850.
AL1563 -
AL1564 -
AL1565 -
AL1566 -
AL1567 -
AL16 -

SUBJECTS
Correlation to accepted practice and
Automated Integration applying SDS/POIMS
Empowerment to Create New Knowledge
Add Value to Existing Staff, Early Retirees
Filing Cabinets Wordprocessing Secretaries Improved by SDS
3x5 Cards Filing Cabinets Welch Improves Management Not SDS
Secretaries 3x5 Cards Filing Cabinets Can Organize Daily Work as Well
Organic Subject Structure Context Management Discover Correlations Im
Design Unique SDS Requires Several Secretaries Filing Cabinets Newton

B611 -
B61201 -  ..
B61202 - 3 x 5 Card Analogy
B61203 - Automated v. Manual "Management"
B61204 -
B61205 - Morris feels SDS can be implemented by manual methods, i.e., using
B61206 - wordprocessing, pencil and paper, email, search tools, filing cabinets
B61207 - and file folders with stapled papers, paper clips.  He said several
B61208 - accountants and secretaries could do it with 3x5 cards, filing
B61209 - cabinets and a good copy machine to cross reference everything.
B61210 -
B61211 -      [On 990303 scientific paper says human cognition uses "chunks" of
B61212 -      memory that may be emulated by 3 x 5 card idea which SDS
B61213 -      automates. ref SDS 66 3458]
B61215 -       ..
B61216 -      [On 060412 outline software represents two (2) worlds of using
B61217 -      structure to create good ideas, essential for production; and
B61218 -      wordprocessing for making ideas look good, essential for sales.
B61219 -      ref SDS 78 3H5G
B61221 -       ..
B61222 -      [On 070907 Jack Park cited SDS support for 3x5 card methods.
B61223 -      ref SDS 79 1V6F
B61225 -  ..
B61226 - I agreed that some of SDS can be done with more people using pen and
B61227 - paper to write letters and craft a CPM schedule.  Similarly a lot of
B61228 - people can dig ditches and harvest crops, but backhoes and harvesters
B61229 - make people more productive; the goal of technology is to add value to
B61230 - work roles.  SDS adds value to secretaries, managers, engineers and
B61231 - executives.
B61232 -
B61233 -      [On 000307 knowledge management is a lot of hard work using
B61234 -      traditional tools and methods. ref SDS 69 4472
B61236 -       ..
B61237 -      [On 001219 steps using SDS new way of working. ref SDS 71 QT6F
B61239 -       ..
B61240 -      [On 041111 Gary Johnson submits information on Maxthink that
B61241 -      supports outlining to organize information to prepare documents.
B61242 -      ref SDS 77 KP3H
B61244 -  ..
B61245 - "Integrated" scheduling and reporting are unique to SDS.
B61247 -  ..
B61248 - They are ideas and capability that exist no where else.
B61250 -  ..
B61251 - Morris said SDS may improve upon the efficiency of using pencil and
B61252 - paper and filing cabinets, but that using several notetakers would
B61253 - provide comparable benefits to using SDS.  He said this procedure in
B61254 - conjunction with a tool like the Newton he uses for personal
B61255 - scheduling, provides the same support that SDS integrated scheduling
B61256 - and reporting offers.
B61258 -  ..
B61259 - Would like to do a study of this matter.
B61261 -  ..
B61262 - I explained that experience using SDS shows "automated integration" of
B61263 - the management practices Morris feels are helpful, significantly
B61264 - improves productivity, in the same way that the chips he designs
B61265 - improve productivity of computers.  Morris wants to see a calculation.
B61266 - I said it is the same calculation he uses to evaluate the value of
B61267 - reading and writing.
B61268 -
B61269 -      [On 971008 received report on cost savings using Communication
B61270 -      Metrics by USACE. ref SDS 59 2979
B61271 -
B61272 -
B61273 -
B61274 -
B613 -

SUBJECTS
Culture Shock, Communication Metrics
Religion Cost/Benefit of Better Communications
Deferred Rewards Defy Common Sense
Faith in Power of Knowledge Opposed by Fear Defferred Rewards
Information Different from Knowledge that Guides Action
Faith Credible Sources Endorsements People Organizations Where Has SD
Learning Takes More than 20 Min Improve Skills Productivity Earnings
Faith Needed to Try SDS New Way of Working People Need Life Experienc

C110 -
C11101 -  ..
C11102 - Life-style Change New Way Working Use Good Management Practices
C11103 - New Way of Working Requires Faith from Experience to Adopt Life-style
C11104 - Cultural Shock - Conflict with Existing Methods New Way of Working
C11105 -
C11106 - Morris said people need faith that they will achieve better results
C11107 - with SDS, because the integrated design of SDS that makes it fast and
C11108 - easy to save time and money, requires a change in life-style, which he
C11109 - described as the Welch Management method in our call on 911123.
C11110 - ref SDS 4 0477
C11111 -
C11112 -        [On 950710 user centered design (UCD) reflects methodology for
C11113 -        discovering SDS design. ref SDS 35 6403
C11115 -  ..
C11116 - On 890809 Morris pointed out that integration to improve productivity,
C11117 - is complex, and so is hard to learn, which requires commitment.
C11118 - ref SDS 2 2079  Later on 920215 he was frustrated about learning a new
C11119 - way of working. ref SDS 6 5820
C11121 -  ..
C11122 - He feels commitment to improve productivity requires a life experience
C11123 - similar to Rod in order to acquire faith to use SDS that grows the
C11124 - experience needed to refine technology for improving management, i.e.,
C11125 - there is a synergy between using, learning and creating SDS.
C11126 -
C11127 -        [On 951011 Morris reported software engineers don't know what
C11128 -        to program that improves management. ref SDS 37 1341
C11130 -         ..
C11131 -        [On 010924 Morris noted synergy between using and creating SDS
C11132 -        for improving management. ref SDS 74 NK4J
C11134 -         ..
C11135 -        [On 000723 history of developing SDS illustrates correlation
C11136 -        with understanding design to improve management. ref SDS 70
C11137 -        0001
C11139 -         ..
C11140 -        [On 020924 Morris Jones, Jack Park both frustrated by faith
C11141 -        from experience that drives persistance explaining, teaching
C11142 -        about SDS support for new way working intelligently using links
C11143 -        to align the work for accuracy and expand span of attention;
C11144 -        very frustrating for people who lack experience, and skills
C11145 -        using the tools which prevents growing faith. ref SDS 76 MZ4J
C11147 -  ..
C11148 - Power of "faith" is reviewed on 921205. ref SDS 9 8493.
C11150 -  ..
C11151 - Disillusioned by power of technology to improve management, people
C11152 - giving up reported on 950927. ref SDS 36 7732
C11153 -
C11154 -        [Andrew Grove's book "Only the Paranoid Survive" published in
C11155 -        1996, advocates trying new methods, p 129 especially when
C11156 -        things are going well. p 128, ref SDS 62 3416   He attributes
C11157 -        his success to writing copious notes of meetings and checking
C11158 -        to clarify meaning. p 135, 145.  Grove says this takes
C11159 -        discipline. p 145, ref SDS 63 3101]
C11161 -         ..
C11162 -        [On 990625 successful CEOs have faith to capture organizational
C11163 -        memory, unsuccessful CEOs don't have enough time. ref SDS 67
C11164 -        7344
C11166 -      ..
C11167 -     Knowledge v. Faith
C11168 -
C11169 -     I reminded Morris of our discussion on 950204, ref SDS 21 5932,
C11170 -     ref SDS 21 8593, and ref SDS 21 5005, and earlier the review of
C11171 -     Stephen Covey's work on 921205. ref SDS 9 8493
C11172 -
C11173 -     My "life experience" has given me "knowledge" that SDS works, as
C11174 -     reported by PG&E in a report on 941230. ref DRP 1 8444
C11175 -
C11176 -         [On 000106 Morris feels synergy between programming and using
C11177 -         SDS critical ingredient. ref SDS 68 8V4F
C11179 -          ..
C11180 -         [On 010712 false paradigms called a "deer trap" prevents
C11181 -         taking action due to illusory fears. ref SDS 73 2O6I
C11183 -          ..
C11184 -         [On 010924 Morris made this point again, explaining SDS is the
C11185 -         only technology available for capturing organizational memory.
C11186 -         ref SDS 74 XT5F
C11188 -      ..
C11189 -     Faith is needed by those who lack such knowledge, from analysis of
C11190 -     Covey's work on 921205, ref SDS 9 4803 and ref SDS 9 8493.
C11192 -      ..
C11193 -     However, perhaps my experience and the business settings where SDS
C11194 -     has been applied, will engender faith in those seeking to improve
C11195 -     earnings, to make a limited investment in themselves to try a new
C11196 -     path. Only by trying can we ascend beyond the horizon of our
C11197 -     knowledge.
C11198 -
C11199 -          [On 950426 "Genie" grows grumpy over years of ignorance, fear
C11200 -          and denial. ref SDS 31 1335
C11202 -           ..
C11203 -          [On 950710 ignorance, fear, denial prevents trying technology
C11204 -          that takes more than 20 minutes to learn. Technology that can
C11205 -          be learned in 20 minutes cannot advance civilization, makes
C11206 -          people disillusioned technology can improve management.
C11207 -          ref SDS 35 4334
C11209 -           ..
C11210 -          [On 951011 ignorance from lack of experience causes fear to
C11211 -          try new methods. ref SDS 37 8940
C11213 -           ..
C11214 -          [On 971017 Jim Jones at HQ USACE on 971017 on need for more
C11215 -          experience to build faith. ref SDS 60 0941
C11217 -           ..
C11218 -          [On 980307 Intel's earnings justify faith Communication
C11219 -          Metrics management methods applied manually by Grove
C11220 -          ref SDS 63 4674
C11222 -           ..
C11223 -          [On 010425 Morris reported SDS typical day scenario shows use
C11224 -          cases that reflect a "utopia." ref SDS 72 EP7F  This may
C11225 -          engener faith to try a new path. ref SDS 72 PD5O
C11226 -
C11227 -
C11228 -
C11229 -
C11230 -
C113 -

SUBJECTS
Communication Metrics, Concurrent Discovery
Automated Management
Purpose, Tasks, Responsibilities, Skills
Meeting Support, Facilitator
Meeting Notes, confirm understandings
Follow Up SDS Integrates Time Information
Shared Meaning, Build and Maintain with

CF09 -
CF1001 -  ..
CF1002 - Implementing POIMS "Communication Metrics"
CF1003 -
CF1004 - Morris asked where communication metrics can be applied?
CF1005 -
CF1006 -     SDS applies where information arises that affects a business, such
CF1007 -     as phone calls, meetings, e-mail, correspondence, discussions.
CF1008 -     The application is to first discover what the manager understands
CF1009 -     transpired and how it is related to organizational objectives.
CF1010 -     This record is an example of using communication metrics.
CF1012 -      ..
CF1013 -     At PG&E SDS was most visible in "controlling the record" of major
CF1014 -     project meetings.  Managers at PG&E, as elsewhere, complain they
CF1015 -     are forced to spend too much time in meetings which reduces the
CF1016 -     time they have to solve problems and make progress on their work.
CF1017 -     I showed at PG&E that a "communications engineer" using SDS to
CF1018 -     apply communication metrics resulted in solving their problems and
CF1019 -     performing their work at meetings, i.e., the meetings became more
CF1020 -     productive.
CF1021 -
CF1023 -      ..
CF1024 -     Communication Manager Skills
CF1025 -
CF1026 -     This occurred because I produced the meeting notes, and began
CF1027 -     setting the agenda by ensuring action items were worked
CF1028 -     consistently.  Follow up meetings and telephone calls were used
CF1029 -     to clarify fuzzy results at the meeting, so that each attendee
CF1030 -     could rely on the record to move forward in a manner consistent
CF1031 -     with agreed objectives.  People were given a voice in the notes
CF1032 -     that reflected professional performance and adherence to
CF1033 -     commitments and obligations.  They liked this.
CF1034 -
CF1035 -
CF1036 -
CF1037 -
CF11 -

SUBJECTS
Conflict with Existing Methods
Disallusioned by Technology
Cost/Benefit, Fear, Faith
Difficult to Explain, Too Complex, Listening
Faith in Power of Knowledge Opposed by Fear Defferred Rewards
Fear Quantum Leap Stepping Over Rubicon to New Work Practice Change N
Listening Weakness Solved Communication Talk Dialog Conversation Spe

D209 -
D21001 -  ..
D21002 - Transcending Fear of the Unknown
D21003 - Listening Critical to Understanding and Folling Up
D21004 -
D21005 - Morris said I have not listened to his concerns, and as a result do
D21006 - not understand his perspective, reflecting Covey's call for better
D21007 - listening, ref SDS 9 5903.
D21009 -  ..
D21010 - On 890809 he noted that listening is a big weakness in conventional
D21011 - management practice. ref SDS 2 CJ9J
D21013 -      ..
D21014 -     I explained that I have a deep interest in understanding his
D21015 -     concerns from a perspective of not having used SDS.
D21017 -      ..
D21018 -     I appreciate that it is hard to overcome the fear of adopting
D21019 -     expensive, complex solutions.  It is part of our biology to avoid
D21020 -     the unknown, as dangerous.  I am appealing to the other part of
D21021 -     our biology that seeks to discover the promise of a new frontier,
D21022 -     like Columbus in 1492 setting sail for a new World, ref OF 2 Q74L
D21024 -      ..
D21025 -     Now in 1995, we are creating a New World Order.
D21027 -      ..
D21028 -     Those who have helped build this new order by providing technology
D21029 -     that speeds information shrink from the prospect that merely
D21030 -     providing bigger and faster computers is not enough to realize
D21031 -     their dream of a "better" World Order.  It is troubling that
D21032 -     another major step is needed to realize that dream. So while I
D21033 -     struggle to understand Morris' perspective, history shows that
D21034 -     with perseverance and a little luck, dreams can come true.
D21035 -
D21036 -          [On 950426 listening requires investing time to understand
D21037 -          like farmer invests to grow a harvest, explained to
D21038 -          management training expert, Axiom. ref SDS 32 4404,
D21040 -           ..
D21041 -          [On 950629 planning seminar on communication using technology
D21042 -          to improve listening. ref SDS 34 6943
D21044 -           ..
D21045 -          [On 951103 Morris felt SDS was not accurate reflecting poor
D21046 -          listening. ref SDS 39 6820
D21048 -           ..
D21049 -          [On 960227 Morris found SDS record accurate; cited possible
D21050 -          inaccuracy attributed to style. ref SDS 43 6994
D21052 -           ..
D21053 -          [On 960721 Morris amazed accurate SDS record prepared for
D21054 -          conference not attended by Com Manager. ref SDS 50 0072,
D21055 -          ref SDS 50 4234
D21057 -           ..
D21058 -          [On 951114 develop ideas for professional event to improve
D21059 -          management and communication. ref SDS 40 5831
D21061 -           ..
D21062 -          [On 960712 explained Columbus sailing to new frontier in
D21063 -          paper for Morris at Asilomar event. ref SDS 49 5830
D21065 -           ..
D21066 -          [On 011207 Morris feels Rod is not listening. ref SDS 75 0001
D21067 -
D21068 -
D21069 -
D21070 -
D21071 -
D21072 -
D21073 -
D21074 -
D211 -
Distribution. . . . See "CONTACTS"