THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: November 1, 1995 09:16 PM Wednesday; Rod Welch

Called Morris re meeting with Intel.

1...Summary/Objective
2...Intel Meeting Notes
3...Psychologist to Improve Communications
4...Cal Tech Event Follow Up
......Comment
5...Information Highway - New World Order - Denial Hard to Overcome
.....New Realities of Information Technology
.....Email Improves Speed and Quality of Communications
.....Information Tech is Failing, Frustrating
.....Risk Management
.....Organizations Imploding from Miscommunication
.....Morris has tried many different tools over the years to manage
6...Not Enough Time to Apply Good Management Practice, PMBOK, ISO
7...Acceptance of ISO Is Declining


..............
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CONTACTS 
0201 - Chips & Tech.                                                                                                                                                      O-00000039 0201
020101 - Mr. Morris E. Jones
020102 - Vice President
020103 - Advanced Products

SUBJECTS
PMI Event Program, Planning, Speakers, Jul Event
Ecco, 930224 "Super PIM"
Reading and Writing, Not Enough Time
Welch Management Method
Management, Reengineer/Improve

0807 -
0807 -    ..
0808 - Summary/Objective
0809 -
080901 - Follow up ref SDS 23 0000.
080902 -
080903 - Morris has not read the Intel notes.  Chips has hired a psychologist
080904 - to improve communications.  He is following up the Cal Tech event.
080905 -
080906 -
080908 -  ..
0810 -
0811 -
0812 - Discussion
0813 -
081301 - Intel Meeting Notes
081302 -
081303 - Morris said he has still not read the E-mail I sent on meeting with
081304 - Intel at ref SDS 23 0636.
081305 -
081306 - He said the task to do the review is still rolling forward in his Echo
081307 - Pro schedule, per his report on 951001, ref SDS 24 0001, but he has
081308 - not gotten to it because Echo Pro is not on his home computer where
081309 - the Intel meeting notes are located, and he does not have a copy on
081310 - his work computer where the Echo Pro stuff is.
081312 -  ..
081313 - I noted that we have talked for an hour this evening.  Morris has
081314 - explained with energy and excitement his ideas and actions to deal
081315 - with issues in the Intel notes on improving management.  Our
081316 - discussion could be conducted with greater understanding and effect by
081317 - his first reading that material.  The frustration he cites because I
081318 - do not recall our prior considerations could be relieved by starting
081319 - from a base of common information.  Morris said he will try to read
081320 - the notes this evening.
081321 -
081322 -
081323 -
081324 -
0814 -

SUBJECTS
Psychologists Improving Communications

1003 -
100401 -  ..
100402 - Psychologist to Improve Communications
100403 -
100404 - Morris said Chips has hired a psychologist to improve communications.
100405 -
100406 - The psychologist was needed because people were screaming at each
100407 - other in anger and frustration from communications because people
100408 - remember differently, and feel others are "not telling the truth,"
100409 - which was the complaint of a CEO on 950412. ref SDS 13 3920   This
100410 - evening Morris described a condition of internecine conflict that
100411 - Balkanized the organization.
100413 -  ..
100414 - On 950303, Morris was frustrated because nobody could remember
100415 - communication from important conversations during a meeting in Paris,
100416 - France. ref SDS 12 3333  A few week earlier on 950228 they had
100417 - similar problems in meetings with Intel and Lockheed/Martin, with
100418 - people getting mad because everybody remembered prior understandings
100419 - differently. ref SDS 11 1994
100421 -  ..
100422 - Morris said the psychologist has improved this condition at least for
100423 - meetings at Chips.
100425 -  ..
100426 - May reflect "reality monitoring" presented by a psychologist in a
100427 - letter on 951031, explaining the role of SDS to strengthen accuracy of
100428 - communications. ref SDS 32 3488
100430 -  ..
100431 - On 890809 communication was critical to productivity, ref SDS 2 126J,
100432 - Listening was weak link in communication, ref SDS 2 CJ9J, which was
100433 - aided by executive training, but people wouldn't listen. ref SDS 2
100434 - SL6J
100436 -  ..
100437 - On 911123 "feel good" management was considered, ref SDS 3 1331, and
100438 - impact on management was reviewed. ref SDS 3 1717
100439 -
100440 -     [On 951103 Morris explained further work to improve communication.
100441 -     ref SDS 35 4355; developed cause of hurt feelings; ref SDS 35
100442 -     8853]
100444 -  ..
100445 - This reflects anger expressed by JPL exec at Cal Tech seminar about
100446 - difficulty keeping track of daily communications. ref SDS 6 5692 and
100447 - ref SDS 6 4390
100448 -
100449 -     [See similar problem at DNRC on 920110, ref SDS 4 4839, on 920224,
100450 -     ref SDS 5 8440, at L&C reported on 951103, ref SDS 34 0000, and
100451 -     follow up discussion with Morris on 951103, ref SDS 35 4355 and on
100452 -     960205 managers wasting 70% of day in meetings, ref SDS 43 5222,
100453 -     and not being prepared, ref SDS 45 7390.]
100455 -      ..
100456 -     [On 960224 report of ending psychologist effort, ref SDS 44 7488,
100457 -     but continuing need for communication support, ref SDS 44 7400,
100458 -     and example on 960326. ref SDS 45 8007]
100460 -      ..
100461 -     [On 960510 report that external management may also need
100462 -     psychologists because parties do not agree on communications, see
100463 -     ref SDS 49 2943.]
100465 -      ..
100466 -     [On 970123 Intel using "constructive confrontation" methods for
100467 -     meetings. ref SDS 53 1111]
100469 -      ..
100470 -     [On 970806 reviewed management text on conflict and stress in
100471 -     business, ref SDS 58 0000.]
100473 -      ..
100474 -     [On 971229 management training film describes problem handling
100475 -     that is always happening. ref SDS 62 1501]
100476 -
100477 -
100478 -
1005 -

SUBJECTS
Chips Development Process
Executive Training Firms
Seminars/Conferences

1305 -
130601 -  ..
130602 - Cal Tech Event Follow Up
130603 -
130604 - Tomorrow Morris is attending a follow up meeting to the Cal Tech
130605 - seminar his team attended last month.  He has hired the person, who
130606 - made the Cal Tech presentation, to speak at an event for Chips on the
130607 - "fuzzy" part of strategic new product development.  He said Chips
130608 - attendees are inexperienced with the "fuzzy" strategies which he feels
130609 - the consultant is very good at explaining.  Morris is attending the
130610 - event in order to demonstrate executive commitment to the effort.
130612 -          ..
130613 -         [See follow up at ref SDS 32 line 108.]
130615 -          ..
130616 -         [See also possible solutions at ref SDS 36 line 424.]
130618 -       ..
130619 -      Comment
130620 -
130621 -      This seems to be the follow up to the discussion we had a few
130622 -      weeks ago when I asked how Morris planned to implement ideas from
130623 -      the Cal Tech event.  I had asked what record was created to
130624 -      correlate information from the seminar with Chips objectives and
130625 -      work practices, and what action items he had scheduled, per our
130626 -      discussion in August, when he planned to use the event for
130627 -      bonding, ref SDS 17 line 94.
130629 -       ..
130630 -      He said at that time that he planned to discuss it with his boss,
130631 -      who I guess is the president of Chips.  They seem to have taken
130632 -      the decision to schedule this follow up event for tomorrow.
130633 -
130635 -  ..
130636 - This evening, I suggested he submit the NWO... paper to the consultant
130637 - for an opinion on application to improve management at Chips and for
130638 - developing a seminar at Cal Tech.  Morris said the consultant is
130639 - speaking to Chips on strategic issues.  He feels SDS is "tactical" and
130640 - so is outside the consultant's field of interest.
130642 -  ..
130643 - I told him about Ahmet's strategies and tactics on PMI's Event program
130644 - promulgated at the Jun 8, meeting, ref SDS 15 line 60 and ref SDS 15
130645 - line 233, as reported today, ref SDS 30 line 47.
130647 -  ..
130648 - Morris said it would cost Chips extra money for the consultant to
130649 - submit comments on the NWO... paper.  I suggested the consultant might
130650 - pay Chips for the opportunity to review something worthwhile.  Many
130651 - consultants are seeking ways to improve their value.
130652 -
130653 -
130654 -
130655 -
1307 -

SUBJECTS
New World Order, Ignorance, Fear, Denial
Cost/Benefit, Fear, Faith
Errors, Avoid from Information Glut, Risk
Risk Management, Avoid Mistakes on
Toffler, Future Shock, New Age
Email Degrades Writing, Understanding
Information Highway Causes Misktakes, Lack
Psychologists, Communication Specialists,
Denial Information Flows Faster

3011 -
301201 -  ..
301202 - Information Highway - New World Order - Denial Hard to Overcome
301203 -
301204 - Morris said this evening that the rate of flow of information has not
301205 - increased at Chips in the past 10 years, reflecting our discusison on
301206 - 950817. ref SDS 21 3995
301207 -
301208 -     [On 980307 reviewed Andy Grove's book "Only the Paranoid Survive"
301209 -     explaining on page 128 the difficulty managers have admitting to
301210 -     the magnitude of their problems. ref SDS 63 2044]
301212 -      ..
301213 -     [On 980405 Morris advised of getting 200 email a day. ref SDS 64
301214 -     3431]
301216 -      ..
301217 -     [On 980412 CBS News 60 Minutes broadcast a program segment on
301218 -     growing awareness of problem caused by information overload. see
301219 -     ref SDS 65 2085]
301221 -  ..
301222 - He said managers are not making more errors because of increased
301223 - information, as argued in the New World Order paper, ref OF 1 line
301224 - 476, ref SDS 57 4371 and ref SDS 57 2541, supported by article at
301225 - ref SDS 58 6037  He feels the amount of information generated for a
301226 - $100M company is the same today, as it was 10 years ago, contrary to
301227 - the seminar given by IT industry consultant, Gopal Kapur, ref SDS 14
301228 - 3921, which was discussed with Dave Vannier at Intel on 950927.
301229 - ref SDS 21 3396
301230 -
301231 -     [On 960724 Stanford VDT software calculates mistakes based on
301232 -     communication complexity. ref SDS 51 2502]
301234 -      ..
301235 -     [On 980405 Morris noted complexity of information relationships in
301236 -     daily management, ref SDS 64 2532]
301238 -  ..
301239 - This supports the opinion on 950817 that SDS is "overkill," and is not
301240 - needed. ref SDS 21 3384
301242 -  ..
301243 - We did not discuss the difficulty reported above finding time to read
301244 - email. ref SDS 0 1371  However, Morris raising the issue tonight
301245 - indicates concern about it, consistent with his observation in May
301246 - that the Information Revolution impacts communications at Chips.
301247 -
301248 -         [On 951107 another executive has not noticed increased errors
301249 -         from increased information flows. ref SDS 36 4933]
301251 -          ..
301252 -         [Later support for NWO position at ref SDS 39 line 524, and
301253 -         further at ref SDS 40 line 80.]
301255 -          ..
301256 -         [See book on management communications citing information
301257 -         explosion impairing understanding, ref SDS 57 2830.]
301259 -          ..
301260 -         [See example Morris did not have time to read Asilomar review,
301261 -         ref SDS 50 0096.]
301263 -          ..
301264 -         [See example of difficulty remembering understandings on
301265 -         Asilomar agenda, ref SDS 44 7400 and again at ref SDS 50 0576]
301267 -          ..
301268 -         [Radio broadcast of managers overwhelmed by too much
301269 -         information. ref SDS 52 4032]
301271 -          ..
301272 -         [See article by Air Force Institute of Technology on entropy
301273 -         model of information that causes cost growth, ref SDS 56
301274 -         0108.]
301275 -
301277 -      ..
301278 -     New Realities of Information Technology
301279 -
301280 -     I noted significant change occuring in Western Civilization from
301281 -     production work to knowledge work.  There is a strong effort to
301282 -     reduce middle management by relying on technology to manage
301283 -     information, cited by Morris on 950705, ref SDS 17 7409, which is
301284 -     called "reengineering," per article in Wired magazine, reviewed on
301285 -     950909. ref SDS 22 2248
301286 -
301287 -         [On 951115 AT&T laying off 75K people by reengineering to
301288 -         downsize. ref SDS 37 8834]
301290 -          ..
301291 -         [On 960329 Fortune article reports broad trend to downsize is
301292 -         called "reengineering." ref SDS 46 6922]
301294 -      ..
301295 -     On 950502 Morris cited an Information Revloution. ref SDS 15 4432.
301297 -      ..
301298 -     On 950428 management expert Gopal Kapur reported studies show that
301299 -     increased information flow over the past 10 years in the
301300 -     Information Technology (IT) industry has reduced productivity.
301301 -     ref SDS 14 3921
301303 -      ..
301304 -     Dave Vanner said on 970927 that limited time and constant
301305 -     information is a problem at Intel. ref SDS 23 6021
301306 -
301307 -         [On 960724 Stanford VDT software calculates complexity of
301308 -         communication as a result of downsizing. ref SDS 51 2502]
301310 -      ..
301311 -     Morris said this evening that Chips has always outsourced
301312 -     production work, so they have not experienced a shift in the rate
301313 -     of information flow, as others may have. Information at Chips is
301314 -     just generated and transmitted differently today, from say 10
301315 -     years ago.
301316 -
301317 -         [On 971202 HQ USACE staff were unaware of new realites for
301318 -         managing caused by technology. ref SDS 61 3231]
301320 -      ..
301321 -     Email Improves Speed and Quality of Communications
301322 -
301323 -     Morris said formerly managers prepared CYA memos, but today they
301324 -     use email which he feels is more productive because it is less
301325 -     formal (see though ref SDS 26 3453, ref SDS 32 5545, discussion
301326 -     with MIT rep on reading email at ref SDS 39 3289, and with John
301327 -     Kahl at Raychem at ref SDS 36 4435, on difficulty getting mail
301328 -     delivered).
301329 -
301330 -         [Later discussion with General Hatch, ref SDS 48 3320 and
301331 -         ref SDS 44 5839, and on checking your writing, ref SDS 47 3382
301332 -         example at Varian.]
301334 -      ..
301335 -     Information Tech is Failing, Frustrating
301336 -
301337 -     I mentioned discussions with Denis at Kwan Henmi the other day who
301338 -     said that his business, which is information oriented like Chips,
301339 -     has seen a big change in the rate of flow of information from fax
301340 -     and e-mail, and this has led to increased frustration, ref SDS 30
301341 -     4436.  Dave Vannier said time/information is a major challenge at
301342 -     Intel, ref SDS 23 6021, and email is the least productive of the
301343 -     tools used at Intel, ref SDS 23 4939.  Email delivery fails; it is
301344 -     difficult to integrate e-mail into the work flow, ref SDS 24 3460
301345 -     and, ref SDS 39 3289.  I mentioned reports that email causes
301346 -     degradation of communication because it is done hurridly, and so
301347 -     causes mistakes, ref SDS 28 4471 and ref SDS 32 5545.
301349 -      ..
301350 -     Morris said that hasn't happened at Chips (though he earlier
301351 -     reported feeling the effects of the "Information Revolution" see
301352 -     ref SDS 14 4432).
301354 -      ..
301355 -     He feels the premise for using Communication Metrics, ref SDS 28
301356 -     7382, is incorrect.
301358 -      ..
301359 -     See effective use of email and SDS, ref SDS 25 0451.
301360 -
301361 -           [On 971105 project to use Internet to deliver business
301362 -           intelligence prepared with SDS makes it easier to accomplish
301363 -           Communication Metrics. ref SDS 60 1459]
301364 -
301366 -      ..
301367 -     Risk Management
301368 -     Organizations Imploding from Miscommunication
301369 -
301370 -     We considered Chips as a microcosm of what lies ahead for other
301371 -     companies.  Chips received awards in 1988 and 1989 for sound
301372 -     financial management, but encountered difficulties in 1991 as a
301373 -     result of defective communications that led to downsizing, see
301374 -     951011. ref SDS 27 5008  This was frustrating to employees,
301375 -     executives and stockholders.
301376 -
301377 -         [See article correlating management success to communications
301378 -         at ref SDS 38 4433; examples are ref SDS 45 7390, ref SDS 45
301379 -         8007, ref SDS 45 8442.]
301381 -          ..
301382 -         [Andrew Groves' book published in 1996 attributed Intel's
301383 -         success to recognizing major changes in market forces, and
301384 -         taking steps to improve capability, rather than downsize.  He
301385 -         suggests experimenting with new methods, and advocates writing
301386 -         copious notes, buidling shared meaning.
301388 -          ..
301389 -         [In 1998 Intel acquired Chips.]
301390 -
301391 -
301393 -      ..
301394 -     Morris has tried many different tools over the years to manage
301395 -     information, ref SDS 56 3460.
301396 -
301397 -         [See another change to Lotus Organizer on 970604, ref SDS 55
301398 -         5838.]
301400 -      ..
301401 -     Frustrations from these efforts are reflected in our meeting on
301402 -     951011, ref SDS 27 5545, and in the report on CNN last week, ref
301403 -     SDS 20 6565, and Morris' concern about poor productivity in
301404 -     meetings, ref SDS 11 1994.  As with a growing number of
301405 -     organizations, ref SDS 32 5024,  Chips latest effort hiring a
301406 -     psychologist to keep people from "killing" each other, merely
301407 -     alleviates the symptoms that result from failed communications. It
301408 -     reflects the forcast in the New World Order paper of management
301409 -     imploding on itself, ref OF 1 line 488.
301410 -
301411 -          [See article calling for Project Office to ensure managers
301412 -          get benefits of computers, ref SDS 54 1943.]
301414 -      ..
301415 -     SDS and Communication Metrics are proactive; they reduce the
301416 -     occurrance of miscommunication, and enable people to integrate
301417 -     ideas and understandings from events into their work flow.  This
301418 -     reduces frustrations because things get done faster and better,
301419 -     ref SDS 27 8588, ref SDS 7 1517.
301421 -      ..
301422 -     Peter Drucker says the tendency in management these days is to
301423 -     give up on trying to improve communications, including using
301424 -     psychologists, ref SDS 9 3851.
301426 -      ..
301427 -     Maybe instead of giving up, we just need a different strategy or
301428 -     tactic.
301429 -
301430 -        [Someone the other day defined "insanity" as continuing to do
301431 -        the same thing and expecting a different result.]
301432 -
301433 -        [See where executives use only 20% of technology to improve
301434 -        management because they do not have time to learn and fully use
301435 -        it, ref SDS 41 8804.]
301437 -         ..
301438 -        [See where managers hire consultants because they do not have
301439 -        enough time to "think.". ref SDS 59 2139]
301440 -
301441 -
301442 -
3015 -

SUBJECTS
ISO 10006 - Project Management Standards
ISO Registration/Certification
PMBOK, Apply Consistently with Technology

3305 -
330601 -  ..
330602 - Followed up work at ref SDS 31 line 191 about advantages of ISO
330603 - compliance for KW.
330605 -  ..
330606 - Not Enough Time to Apply Good Management Practice, PMBOK, ISO
330607 -
330608 - I mentioned reports that compliance with requirements for traceability
330609 - and continual learning ref SDS 18 1740, are impossible to perform with
330610 - traditional management methods, ref SDS 31 3245.  This presents an
330611 - opportunity to use SDS to accomplish new management practices made
330612 - more urgent by the growing frustrations Morris reports from
330613 - miscommunications at Chips, per above.
330615 -  ..
330616 - Acceptance of ISO Is Declining
330617 -
330618 - Morris said acceptance of ISO is waining.  Chips began an effort to
330619 - become ISO registered in order to improve their competitive position.
330621 -  ..
330622 - He said experience is being reported throughout idustry that ISO
330623 - merely requires demonstrating compliance with processes, which do not
330624 - necessarily result in adequate quality of the end product.  Morris
330625 - said their customers, who a year or so ago encouraged Chips to become
330626 - ISO registered, have recently dropped this as a procurement criteria.
330627 -
330628 -    [See support for this position at ref SDS 40 line 198.]
330630 -  ..
330631 - This reflects in loss of confidence in TQM, per ref SDS 22 line 187.
330633 -  ..
330634 - Except "reengineering" is being retained as an excuse for downsizing,
330635 - [ref SDS 42 line 81.]
330636 -
330637 -
330638 -
330639 -
330640 -
330641 -
330642 -
330643 -
330644 -
330645 -
330646 -
3307 -
Distribution. . . . See "CONTACTS"