THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: July 12, 2001 07:50 AM Thursday; Rod Welch

Stuart offers ideas on deploying SDS.

1...Summary/Objective
2...SDS Initiative to Support KM for DCMA
3...SDS Displaces IT with Culture of Knowledge
4...IT Funding being Diverted, Essential Step for SDS
5...Culture of Knowledge Essential for Using Good Management Practices
6...Leadership with Broader Vision Only Path to Better Management with KM
7...Literacy Improved by Adding Intelligence to Information
8...Paradigm Shift Requires Experiencing New Solutions Not Advertising
9...SDS Work Product Demonstrates New Path for Literacy Lifts Civilization
10...Education Study Would Enhance SDS Marketing to Industry
11...SDS Saves Time and Money by Improving Contract Management
12...Command and Control of the Record, Core Contract Competency
13...Fear of Accountability Solved by Experience Doing Better Work
14...SDS Deployment Overcomes Social Barriers with Leadership and Buy-in

ACTION ITEMS.................. Click here to comment!

1...Rod will pursue the education initiative.

CONTACTS 
0201 - Defense Contract Management Agency   516 228 5000
020101 - Mr. Stuart Harrow
020102 - Manufacturing & Production Field Service Representative =516 228 5721
020103 - sharrow@dcmde.dcma.mil
020104 - Contract Operations
020105 - Field Support Mid-Atlantic, OCFC

SUBJECTS
Vision, Customer Goals
DCMA SDS Endorsed for Supporting KM

2204 -    ..
2205 - Summary/Objective
2206 -
220601 - Follow up ref SDS 51 0000, ref SDS 49 0000.
220602 -
220603 - Stuart offered important ideas on presenting SDS to strengthen daily
220604 - management.  Since funding previously used for IT is being diverted
220605 - because of lost confidence that IT saves time and money, this helps
220606 - focus attention on SDS, because SDS saves time and money. ref SDS 0
220607 - ZR5G  More testing would improve reception of SDS.  Stuart singled out
220608 - education, with possible support by NSF, which fits the model of
220609 - improving core competency of literacy, as a path for better
220610 - management, productivity and earnings.  KM is one path for introducing
220611 - SDS in DCMA.  Another idea would be to support management of DOD
220612 - procurement contracts, since that is the express design of SDS.
220613 -
220614 - Submitted ref DIT 1 0001 connected to this record.  Included letter to
220615 - SRI showing progress on education initiative, ref DIP 5 0001,
220616 - submitted yesterday. ref SDS 52 0001
220617 -
220618 -
220619 -
220620 -
220621 -  ..
2207 -
2208 -
2209 - Discussion
2210 -
221001 -  ..
221002 - SDS Initiative to Support KM for DCMA
221003 -
221004 - Follow up ref SDS 51 HM6K.
221005 -
221006 - Stuart has not heard from Wayne Easter on Stuart's letter, ref DRP 4
221007 - 0001, submitted on 010622, ref SDS 51 0001, suggesting DCMA consider
221008 - using SDS for Knowledge Management. ref DRP 4 007P
221009 -
221010 - Stuart will call Wayne to discuss the letter, and encourage
221011 - consideration of SDS.
221012 -
221013 -    [On 010730 Stuart called Wayne. ref SDS 56 2N5K
221014 -
221015 -
221016 -
221017 -
221018 -
221019 -
2211 -

SUBJECTS
IT People Want Technology to Improve Decisions That Requires Moving b
IT Funding Diverted Enabling Force for SDS to Succeed, DCMA, Stuart H
Funding SDS Aided Loss Confidence IT Funding Diverted
Culture of Knowledge Enabled by SDS Aided Failure Dot Coms Loss Confi
IT Improved Killer App Time Integrate Information Killer App Intellig
Enabling Forces IT Failure Loss Confidence Aids Funding SDS for Conve
Productivity Declined Past 10 Years
Information Overload IT Failure Funding Diverted Loss Confidence Enab
IT Failed Promise of Automated Management Disillusioned Disappointed
Paradigm Blocks Funding SDS Knowledge Intelligence Free Do Not Cost A

391201 -  ..
391202 - SDS Displaces IT with Culture of Knowledge
391203 - IT Funding being Diverted, Essential Step for SDS
391204 - Culture of Knowledge Essential for Using Good Management Practices
391205 -
391206 - Stuart pointed out that money previously available for IT solutions is
391207 - being diverted at this time because the dot com bubble has burst, so
391208 - people are discouraged about investing in IT to save time and money.
391209 - This aligns with David Vannier's report on 950927 that Intel gave up
391210 - trying to use IT for better management. ref SDS 9 7732  More recently
391211 - Pat Lincoln at SRI reported on 010426 that DARPA and other agencies
391212 - are discouraged about KM, because it does not improve IT. ref SDS 45
391213 - 657O   Since IT has caused productivity to decline, see.....
391214 -
391215 -     ..
391216 -    960410 General Hatch reported IBM failed....... ref SDS 14 5577
391217 -    970917 computers wishful thinking.............. ref SDS 27 4739
391218 -    970917 software reduces productivity........... ref SDS 27 2349
391219 -    980101 Drucker productivity declining.......... ref SDS 28 4042
391220 -    980613 paperless/virtual office a pipedream.... ref SDS 31 2473
391221 -    980613 info overload destroys productivity..... ref SDS 31 3499
391222 -    990625 CEOs not executing...................... ref SDS 35 0460
391223 -    991025 Drucker tech must reoutinize cognition.. ref SDS 37 0836
391224 -
391225 - ...the only solution is to step up on the cognitive scale from
391226 - information to a culture of knowledge, see NWO. ref OF 2 5846
391227 -
391228 -      [On 020608 Dave Snowden relates research at IBM showing that KM
391229 -      has failed. ref SDS 65 ZN6I
391230 -
391231 -  ..
391232 - SDS is not a dot com solution; it is not an IT solution - SDS enables
391233 - using sound management practice consistently, and it provides new
391234 - capability to convert information into useful knowledge, which is the
391235 - engine of enterprise.  The difference between information produced by
391236 - IT, and "knowledge" enabled by SDS, was reviewed by Pat Lincoln at SRI
391237 - on 010517. ref SDS 46 RL5F
391238 -
391239 -  ..
391240 - Without SDS, good management cannot be used consistently, as reported
391241 - on 921021 at Cal Tech, citing experience at JPL on the space program.
391242 - ref SDS 3 4390  Review on 921205 of Stephen Covey's work makes the
391243 - same finding. ref SDS 4 4803  Landauer points out in his book "The
391244 - Trouble with Computers" that people want to improve productivity, but
391245 - this requires a design that helps people think, because thinking is
391246 - the essence of human productivity, see POIMS. ref OF 1 0561  Since it
391247 - is very hard to design technology that leverages human cognition, see
391248 - 950710, ref SDS 8 3387, spending money on IT is like spending a lot of
391249 - money to buy powerful chemicals hoping to create a productive human
391250 - being.  Improving productivity can only be accomplished by spending
391251 - money to buy technology designed to leverage human thinking, and
391252 - management science to deploy the technology.
391253 -
391254 -  ..
391255 - POIMS explains a design that improves productivity. ref OF 1 08CE and
391256 - ref OF 1 1116  NWO explains the management science of Communication
391257 - Metrics, ref OF 2 2864, and points out that leadership is a critical
391258 - ingredient. ref OF 2 4305
391259 -
391260 -  ..
391261 - Loss of confidence in IT is an enabling force for SDS to succeed in
391262 - the market place, because SDS enables transition from IT to a culture
391263 - of knowledge, see POIMS. ref OF 1 1850  On 950927 Intel discovered
391264 - that IT does not enable management to save time and money, ref SDS 9
391265 - 7732, but the Internet came along to "buy another round at the bar" of
391266 - misplaced hope in IT. and ref SDS 9 464N
391267 -
391268 - On 010420 reviewed enabling forces for KM. ref SDS 44 FY5L
391269 -
391270 -      [On 010819 problems in economy bigger and longer lasting that
391271 -      expected. ref SDS 58 0001
391272 -
391273 -      [On 011003 loss of confidence in IT. ref SDS 62 EC5N
391274 -
391275 -      [On 011031 economy suffered steepest decline in 10 years.
391276 -      ref SDS 63 0001
391277 -
391278 -      [On 011102 job losses worst in 2 decades. ref SDS 64 0001
391279 -
391280 -  ..
391281 - Since SDS saves time and money, reported by USACE, ref DRP 6 6172,
391282 - then money previously applied to IT can be used for SDS to improve
391283 - productivity, earnings and stock prices, under analysis on 001207.
391284 - ref SDS 42 MZ7G  So long as people believe that email, wordprocessing,
391285 - the Internet, pictures and cell phones save time and money, they have
391286 - hope that SDS can be avoided. Now that IT is being recognized as the
391287 - cause of continual bumbling, loss, conflict, crisis and calamity,
391288 - there is opportunity for people to focus on SDS for adding
391289 - "intelligence" to management.
391290 -
391291 -  ..
391292 - Declining earnings reported by corporate America over the past year,
391293 - reflects the implosion of management that IT is causing from
391294 - "information overload," as people rush to acquire tools of
391295 - self-destruction. see NWO. ref OF 2 4925 and ref OF 2 TQ4O  This
391296 - presents a growing risk to DCMA and others purchasing goods and
391297 - services, because lower earnings and stock prices cause people to take
391298 - short cuts on good management, cited by Fortune on 990625. ref SDS 35
391299 - 0460  Failure to use good management compounds problems, cited by
391300 - Drucker on 931130. ref SDS 5 E94F  This dynamic necessarily grows
391301 - demand for SDS to enable using good management consistently, as the
391302 - only remedy to avoid escalation of the rework cycle, per USACE report
391303 - on 971007. ref DRP 7 4172
391304 -
391305 -
391306 -
391307 -
3914 -

SUBJECTS
Literacy Goal to Improve to Improve Management
Marketing Ideas for SDS to Improve Reception by Sponsors
Culture Conway, Lynn New System of Knowledge Conflicts Common Sense
Intelligence Funny Alien to Work Practices, 990713
People Resist Changing Work Practices, 000413
Advertising Noise Not Enough Time to Think about Communication Metric
Literacy KM Expanded in Management Critical Thinking Intelligence Pro
Deer Trap Illusory Paradigm Prevents Escape, Stuart Harrow, DCMA
Leadership Broader Vision Overcomes Fear of Change When Peopple Not C
Culture Computers Not for Management Mainly Communication Talking Lis
Paradigm Shifts Classic Examples
Deer Trap Holds People in Ignorance because Refuse to Take Action Sto

8315 -
831501 -  ..
831502 - Leadership with Broader Vision Only Path to Better Management with KM
831503 -
831504 - Literacy Improved by Adding Intelligence to Information
831505 - Paradigm Shift Requires Experiencing New Solutions Not Advertising
831506 - SDS Work Product Demonstrates New Path for Literacy Lifts Civilization
831507 -
831508 - Stuart explained marketing is needed to overcome impressions that
831509 - cause cultural barriers to Knowledge Management, as set out in the
831510 - record on 980405, ref SDS 30 5065, and later on 990527. ref SDS 34
831511 - 1233  He used the example of deer caught in illusory traps to
831512 - underscore importance of perceptions, also, called "paradigms" that
831513 - guide, but, also, prevent action.  He feels more studies showing SDS
831514 - saves time and money, as reported by USACE, ref DRP 7 0001, would be
831515 - helpful in overcoming paradigms that make it hard for people to
831516 - understand the power of SDS to strengthen human cognition. This
831517 - challenge was discussed recently with SRI on 010517. ref SDS 46 TL6I
831518 -
831519 -     [On 010725 Wayne Wetzel submitted a report on using SDS at DNRC
831520 -     saying SDS saves time and money, but there is resistance to
831521 -     intelligence, which presents a KM dilemma. ref SDS 55 02EW
831522 -
831523 -  ..
831524 - The challenge of improving work practices was characterized by Andy
831525 - Grove, CEO, Intel, as "walking through the valley of death," reviewed
831526 - on 980307. ref SDS 29 2648  This takes leadership with a broader
831527 - vision, see NWO. ref OF 2 5653
831528 -
831529 -     [On 010730 bridge concepts needed to help people transition from
831530 -     information to a culture of knowledge using SDS. ref SDS 56 LC5O
831531 -
831532 -     [On 010730 explained only leadership with a broader vision enables
831533 -     people to overcome false fears and cross bridges to a new way of
831534 -     working. ref SDS 56 IR9F
831535 -
831536 -     [On 010924 innovation loop - SDS is only software for capturing
831537 -     organizational memory because nobody has experience showing this
831538 -     is a valuable resource. ref SDS 61 NK4J
831539 -
831540 -     [On 020820 people need help to discover that creating a connected
831541 -     record only takes a few seconds. ref SDS 66 PU4I
831542 -
831543 -  ..
831544 - On 960105 Max Blodgett at USACE recognized new methods have to be
831545 - specified in contracts in order to get people to improve the work,
831546 - similar to specifying use of CPM and cost control. ref SDS 11 1008
831547 -
831548 -  ..
831549 - "Literacy" seems to be a word that has gained currency in the culture
831550 - of DCMA.  Stuart cited literacy today, following up telecon on 010619,
831551 - ref SDS 49 KWSQ, as a framework for introducing SDS, which extends the
831552 - power of literacy for leveraging human capacity to manage organic
831553 - structure, see 910221, ref SDS 1 OP7M, in like manner that literacy
831554 - extended the power of orality 2,000 years ago, see alphabet technology
831555 - reviewed on 991108. ref SDS 38 1Q4O
831556 -
831557 -  ..
831558 - Stuart suggested an  attractive web site could sell people on ability
831559 - of SDS to improve literacy.  Can another pretty picture on a web site
831560 - help the "deer" in Stuart's analogy recognize a false paradigm that
831561 - can be escaped by walking through the mental wall of a pretty picture?
831562 - see POIMS. ref OF 1 0959  Another strategy is for people, who are not
831563 - caught in the the deer trap, to help those who are to discover the
831564 - power of knowledge enabled by SDS. see POIMS. ref OF 1 6649
831565 -
831566 -  ..
831567 - Failure of dot coms shows that good advertising is no substitute for
831568 - performance.  On 010223 executives at a world conference in Paris
831569 - bemoaned the the wireless telecom industry going bankrupt, because,
831570 - like dot coms, telecoms have great advertising, but do not produce
831571 - anything that saves time and money. ref SDS 43 FM6J  As a result, the
831572 - call was to deploy capability that improve productivity, rather than
831573 - chase visions of future capability. ref SDS 43 WG8O
831574 -
831575 -  ..
831576 - Advertising on a web site for selling the benefits of intelligence,
831577 - requires earning money by doing something useful for customers, like
831578 - provide knowledge to save time and money.  Earnings can then be used
831579 - to make the web site attractive.  Microsoft and others made money
831580 - without an attractive web site; then used earnings to pay for a web
831581 - site.  Analysis on 980827 indicates that competition escalates the
831582 - noise of advertising.  People are numbed by flashy web sites, so a
831583 - huge investment is needed to be heard above the noise. ref SDS 32 E15J
831584 - Accordingly, SDS must, in the beginning, find customers who are mostly
831585 - attracted by improving productivity that saves time and money.
831586 -
831587 -  ..
831588 - Customers can look at SDS records, as Stuart reported on 010608, and
831589 - see that SDS is a new kind of environment that strengthens natural
831590 - "intelligence" by combining structure of spreadsheets, with creativity
831591 - of narrative. ref SDS 47 UX5O and ref SDS 47 ZM5M  Max Blodgett made a
831592 - similar discovery on 960105. ref SDS 11 3999  This experience provides
831593 - a better model for intelligence to convert information into knowledge,
831594 - based on what might be called a.....
831595 -
831596 -
831597 -                     spreadsheet for knowledge
831598 -
831599 -
831600 - ...that advances literacy, discussed with SRI on 010517. ref SDS 46
831601 - 7I7L
831602 -
831603 -  ..
831604 - The record on 950523 explains a theory of literacy improved by Com
831605 - Metrics. ref SDS 7 5548
831606 -
831607 -  ..
831608 - POIMS explains a theory of knowledge that distinguishes SDS from the
831609 - failing IT industry. ref OF 1 0561
831610 -
831611 -  ..
831612 - As a result, people who are discouraged by failed promises of IT, can
831613 - now turn to SDS for capability to convert information into useful
831614 - knowledge, which is what people need to get work done correctly, on
831615 - time and within budget.  There is no other solution.
831616 -
831617 -
831618 -
831619 -
831620 -
831621 -
8317 -

SUBJECTS
Pilot Test SDS in High School, University of Santa Clara
Education Study Showing SDS Improves Learning Would Help Sell SDS Abi

8605 -
860501 -  ..
860502 - Education Study Would Enhance SDS Marketing to Industry
860503 -
860504 - Stuart suggested doing the education study showing SDS improves
860505 - learning (see analysis on 010614, ref SDS 48 2J5H), which was proposed
860506 - to the University of Santa Clara on 951012. ref SDS 10 7488 and in
860507 - particular ref SDS 10 7477  He feels NSF and other agencies, including
860508 - the State of California are sources for funding.
860509 -
860510 - NSF had difficulty clicking on a link in 1999 to discover the power of
860511 - automated integration of time and information that creates knowledge.
860512 - reported on 991213. ref SDS 39 2R9G
860513 -
860514 - Stuart offered to support a proposal to NSF.  He mentioned several
860515 - times that this has a lot of potential, and urged persistance is a big
860516 - asset pursing development funding.  Stuart suggested giving NSF
860517 - another chance.  There was, also, discussion of garnering interest in
860518 - Congress.  This idea was raised in the letter to SRI on 001011.
860519 - ref SDS 41 0X6O
860520 - ..
860521 - Tom Landauer, PhD, former chief of research at Bell Labs, points
860522 - out that education and scientific inquiry typically follow deployment
860523 - of new capability in enterprise, from review on 950710. ref SDS 8 8303
860524 - Under Dr. Landauer's rationale, a strong experiential record showing
860525 - that adding "intelligence" to management saves time and money, per
860526 - below, ref SDS 0 TX5K, might be a stronger incentive for launching an
860527 - education initiative, than getting education to lead the way, as
860528 - contemplated today.  In any case, there is no question that education
860529 - must be a strong component of moving from IT to a culture of
860530 - knowledge, as seen from the following history.
860531 -
860532 - Education is one of the areas proposed to SRI for using SDS, discussed
860533 - on 010517, ref SDS 46 XB4J, and so could be pursued as a study.  There
860534 - are actually three (3) education issues....
860535 -         ..
860536 -     1.  SDS improves formal education to strengthen literacy by
860537 -         extending alphabet technology, i.e., taught as a basic skill.
860538 -         see POIMS - ref OF 1 3742 and see the record on 951012,
860539 -         ref SDS 10 7477 and recently on 010614. ref SDS 48 2J5H
860540 -         ..
860541 -     2.  Curriculum for teaching SDS and Com Metrics to apply SDS
860542 -         as a new profession. see proposal to Wharton School of
860543 -         Business on 950523. ref SDS 7 1674
860544 -
860545 -     3.  Continual learning is an endemic dimension of SDS that comes
860546 -         from the design that builds case studies based on organic
860547 -         structure that grows small meanings to accomplish large
860548 -         objectives, like DNA, explained on 910221. ref SDS 1 OP7M
860549 -
860550 - Rod will pursue the education initiative.
860551 -
860552 -     This was begun on 010517 in a meeting with SRI.
860553 -
860554 -     Yesterday, on 010711 ref SDS 52 0001, a letter was submitted to
860555 -     SRI that includes the education proposal, ref DIP 5 02QQ, citing
860556 -     the meeting on 010517 that sets SDS application in a high school,
860557 -     as an objective. ref SDS 46 XB4J
860558 -
860559 -         [On 010716 ask Jack Park about contributing to this effort.
860560 -         ref SDS 53 JO5F
860561 -
860562 -         [On 010725 letter from Wayne Wetzel at DNRC endorses SDS.
860563 -         ref SDS 55 0001
860564 -
860565 -         [On 010730 Stuart proposes contacting Defense Systems
860566 -         Management College (DSMC) about teaching Com Metrics.
860567 -         ref SDS 56 VZ5N
860568 -
860569 -         [On 010731 Pat Lincoln will submit a letter endorsing SDS to
860570 -         support an education initiative. ref SDS 57 JF9F
860571 -
860572 -         [On 010920 Pat confirms plan to submit letter endorsing SDS.
860573 -         ref SDS 59 JS6H
860574 -
860575 -         [On 010921 request endorsement from Morris at Intel.
860576 -         ref SDS 60 0001
860577 -
860578 -
860579 -
860580 -
860581 -
860582 -
860583 -
8606 -

SUBJECTS
DCMA SDS Use for Contract Management
Executive Aide Com Manager Similar to SFA Role
Value at Risk Troubled Projects Generates Budget for SDS and Com Mana
Command Control of Record Essential to Avoid Contract Delays Extra Co
Industry Acceptance Encourages Education to Teach SDS
Economy Decline Increases Need for Good Management Too Many People Ha
Alignment Meeting Understandings Feedback Metrics, Notes
SDS Pilot Test for KM Research Meaning Drift SDS Maintains Alignment
Meaning Drift SDS Maintains Alignment SDS Pilot Test by DCMA
SFA Role Supported by SDS Compliments Com Metrics

AD13 -
AD1301 -  ..
AD1302 - SDS Saves Time and Money by Improving Contract Management
AD1303 - Command and Control of the Record, Core Contract Competency
AD1304 -
AD1305 - DCMA has over $100B in contracts to manage.  This work is costing
AD1306 - taxpayers $10B to $20B per year more than necessary because of
AD1307 - continual bumbling cited by Henry Kissinger, as endemic to large scale
AD1308 - enterprise, reported on 940609. ref SDS 6 4238  The cause of bumbling
AD1309 - is lack of alignment with objectives, requirements and commitments.
AD1310 - This work is currently being performed through communication using
AD1311 - meetings, calls, email and wordprocessing.  SDS enables a process of
AD1312 - Communication Metrics that improves current practice by an order of
AD1313 - magnitude, as seen from the report by USACE showing SDS adds critical
AD1314 - "intelligence" to daily management, ref DRP 6 6172, and saves money at
AD1315 - the rate of 10:1. ref DRP 7 7400  Apart from USACE reports, review of
AD1316 - SDS records shows self-evident improvement of typical management
AD1317 - practice, as reported on 000709. ref SDS 40 1029 No other technology
AD1318 - offers the gift of time and the power of knowledge evident from this
AD1319 - record, or any other SDS record.
AD1320 - ..
AD1321 - DCMA therefore has strong incentive to use SDS for managing
AD1322 - contracts. We can wait a year or 10 years, while folks get emotionally
AD1323 - ready to save money.  Other consultants have better advertising and
AD1324 - good reputations.  This overlooks the fact that management is driven
AD1325 - by human biology, which is constant.  Any "systems" instituted by
AD1326 - anyone else degrades to entropy over time, as found by the Air Force
AD1327 - Institute of Technology (AFIT), reported on 970707. ref SDS 26 0108
AD1328 - SDS solves this problem by strengthening underlying mental biology,
AD1329 - commonly called "intelligence." ref OF 1 6649
AD1330 -
AD1331 -      [On 010724 Stuart having trouble following up. ref SDS 54 TX5K
AD1332 -
AD1333 -      [On 010730 Stuart submits follow up action plan. ref SDS 56 TX5K
AD1334 - ..
AD1335 - SDS provides command and control of the record, which is the
AD1336 - essence of contract management, ref OF 1 1113, and is essential to
AD1337 - resist mounting pressure for taking short cuts on sound management
AD1338 - practice, that will otherwise cause delays and escalate costs, per
AD1339 - above. ref SDS 0 VW3J
AD1340 - ..
AD1341 - SDS could be tested under color of participating in "KM
AD1342 - research" to study effects of "meaning drift," and the solution
AD1343 - provided by SDS that improves literacy by strengthening organizational
AD1344 - memory, also, discussed with SRI on 010517. ref SDS 46 ME9L
AD1345 -
AD1346 - The letter to Stuart today is linked to this segment for following up
AD1347 - on efforts to deploy SDS, ref DIT 1 0001, and confirms Stuart's
AD1348 - planning below to request a meeting with is management people on this
AD1349 - matter. ref SDS 0 AG6M
AD1350 - ..
AD1351 - SDS could, also, be tried to support the FSR role to mentor
AD1352 - skills and capture lessons learned, since every SDS record is a case
AD1353 - study, and each time a new record is created it builds on the prior
AD1354 - history to produce a rich resource for decision support, as noted by
AD1355 - the Contracting Officer for USACE in a meeting on 961001. ref SDS 19
AD1356 - 7490
AD1357 -
AD1367 -
AD1368 -
AD1369 -
AD14 -

SUBJECTS
DCMA Asks About Selling SDS to Overcome Social Resistance to Accounta
Cultural Barriers to Improve Management by Adding Alignment Command C
Cultural Barriers Fear of Accountability Overcome by Leadership
Culture Resists Organizational Memory Counterintuitive Conflicts Comm
Accountability Feared Avoid Links and Knowledge
Fear Organizational Memory for Individuals Reduces Deniability

B009 -
B00901 -  ..
B00902 - Fear of Accountability Solved by Experience Doing Better Work
B00903 - SDS Deployment Overcomes Social Barriers with Leadership and Buy-in
B00904 -
B00905 - Stuart asked how SDS was deployed at USACE given social worries about
B00906 - accountability that restrain capturing organizational memory, as set
B00907 - out in analysis of the high cost of medical mistakes, ref DIP 6 3933,
B00908 - reported in the record on 990924? ref SDS 36 0593
B00909 -
B00910 - Stuart characterized the problem using the analogy of deer caught in a
B00911 - trap comprised of material not strong enough to hold the deer, but a
B00912 - mental framework, or "paradigm," prevents the deer from escaping to
B00913 - safety, per above. ref SDS 0 2O6I  Fear of accountability from
B00914 - exposing mistakes is the "trap" that hinders improving management.  It
B00915 - is a classic catch 22, or Knowledge Management dilemma that requires
B00916 - research, see proposal to SRI on 010711, ref DIP 5 US4I, and meeting
B00917 - with SRI on 010517. ref SDS 46 637I  The solution requires leadership
B00918 - to enable people to experience SDS work practices so they can discover
B00919 - SDS avoids mistakes, expedites recovery, and mitigates damage.  Using
B00920 - SDS managing contracts relieves concern, because accountability is the
B00921 - essence of contracts.
B00922 -
B00923 -  ..
B00924 - Today, we reviewed the record showing that the first step is gaining
B00925 - support of leadership so that a contract is let to give people
B00926 - experience with SDS and Com Metrics.  In the case of USACE this
B00927 - required selling Max Blodgett, which occurred in a meetings on.....
B00928 -
B00929 -      960105 determine need for support............. ref SDS 11 0001
B00930 -      960116 discuss scope.......................... ref SDS 12 0001
B00931 -
B00932 - Meetings with Max led to a meeting on 960202 with Max's Assistant
B00933 - Chief of CONOPS, Tom Keelsing.  In that meeting, Tom saw that SDS
B00934 - supports manual methods Tom had developed over many years for using
B00935 - good management practice, and he observed that SDS adds capability
B00936 - which improves traditional methods. ref SDS 13 4488  On 010608 Stuart
B00937 - made a similar point. ref SDS 47 U45L
B00938 - ..
B00939 - Thus, Tom recognized two points....
B00940 -
B00941 -      1.  SDS enables using good management practices everybody knows,
B00942 -          but cannot use because there isn't enough time. see record on
B00943 -          911131. ref SDS 2 0477
B00944 -
B00945 -          See, also, the record on 921205. ref SDS 4 6013
B00946 -
B00947 -      2.  SDS adds new capability, see POIMS. ref OF 1 1101
B00948 -
B00949 -  ..
B00950 - Once leadership launched a contract for Com Metrics, this provided a
B00951 - platform to "sell" support staff through one on one orientation
B00952 - meetings, and repeated exposure to daily use that demonstrated SDS
B00953 - solves problems, rather than causes worry about accountability.....
B00954 -
B00955 -       Leadership support..................... 960924, ref SDS 15 4454
B00956 -       Asst. Chief CONOPS..................... 960925, ref SDS 16 8338
B00957 -       Contracting Officer.................... 960926, ref SDS 17 EI5J
B00958 -       Resident Engineer...................... 960930, ref SDS 18 4519
B00959 -       Construction Manager................... 961003, ref SDS 20 0001
B00960 -       Project Engineer....................... 961004, ref SDS 21 0001
B00961 -       Legal Counsel.......................... 961015, ref SDS 22 5833
B00962 -       Contract Manager....................... 961017, ref SDS 23 1127
B00963 -       Project Manager........................ 961018, ref SDS 24 0001
B00964 -
B00965 - ..
B00966 - This record shows.....
B00967 -
B00968 -       1.  Introducing new capability requires leadership, continual
B00969 -           orientation to foster buy-in, and repeated exposure through
B00970 -           pilot testing capability that saves time and money.
B00971 -
B00972 -              [On 010730 Stuart suggests bridge concepts helpls people
B00973 -              understand the power of intelligence enabled by SDS.
B00974 -              ref SDS 56 LC5O
B00975 -
B00976 -           Leadership means awarding a contract that positions people,
B00977 -           through force majeure, to experience new capability, and is
B00978 -           deployed by people experienced in transitioning a culture,
B00979 -           as seen by the record above. ref SDS 0 5R7O
B00980 -           ..
B00981 -           On 960105 Max anticipated SDS would eventually be
B00982 -           specified like CPM and other business metrics as a
B00983 -           requirement for contractors. ref SDS 11 1008
B00984 -           ..
B00985 -       2.  People are receptive to help getting their work done
B00986 -           faster, better and cheaper.  People want to do a better job,
B00987 -           and if given a chance will come on board, with encouragement
B00988 -           from leadership.
B00989 -
B00990 -       3.  People can see from SDS demonstrations that SDS gets work
B00991 -           done faster, better and cheaper.  People can see from the
B00992 -           record on the Internet, that SDS enables a higher caliber of
B00993 -           work, as reported by Stuart on 010608. ref SDS 47 UX5O and
B00994 -           ref SDS 47 RS4J
B00995 -
B00996 -       4.  Need for help is overwhelming in every facet of work.  Once
B00997 -           people experience the "sugar" of getting their work done
B00998 -           with fewer problems, they want more, and begin applying SDS
B00999 -           to every aspect of daily work, because "intelligence" is the
B01000 -           engine of enterprise.  The record on 970110 illustrates how
B01001 -           people who initially oppose SDS, become converts because SDS
B01002 -           improves the work. ref SDS 25 2487
B01003 -           ..
B01004 -           This means that the potential for savings is huge, as
B01005 -           was borne out years later by the record on the Oakland
B01006 -           project reported on 981027. ref SDS 33 9152
B01007 -
B01008 - The need for strengthening literacy in order to save time and money,
B01009 - recommended by Stuart, per above, ref SDS 0 5K6H, is exemplified by
B01010 - the record on 961004, ref SDS 21 3758, showing that every day, all day
B01011 - long, people are sending email, making calls and attending meetings
B01012 - that share information, which is being applied incorrectly causing
B01013 - conflicting actions.  The goal of mainstream KM is to facilitate
B01014 - sharing information in documents, as seen, for example, from a recent
B01015 - KM "white paper" issued by SRI on 010620. ref SDS 50 HS8F
B01016 -
B01017 - But sharing information in documents is not a solution; it does not
B01018 - improve the work, and that is why KM, per se, is failing, i.e., it is
B01019 - just more of the same IT that has failed the past 20 years, reported
B01020 - on 010426. ref SDS 45 657O  People using the same information draw
B01021 - different conclusions about what action to take, which then causes
B01022 - conflicting work that has to be corrected in a morass of rework. see
B01023 - again on 010620. ref SDS 50 MC9G
B01024 - ..
B01025 - SDS solves this problem by building and maintaining shared
B01026 - "meaning" for the period of time that is required to take coordinated
B01027 - action.
B01028 -
B01029 - Stuart will discuss with his boss and colleagues using SDS for a
B01030 - project.  He said it would normally take many months to accomplish a
B01031 - procurement for SDS, which would be too long for the office
B01032 - consolidation project.  It needs support right now.  Experience with
B01033 - USACE indicates exigent procurement can sometimes be arranged.
B01034 -
B01035 - These deployment considerations, also, discussed above on DCMA need
B01036 - for better management, ref SDS 0 TX5K, were confirmed today in a
B01037 - letter to Stuart. ref DIT 1 0001
B01038 -
B01039 -      [On 010724 Stuart having difficulty getting on the calendar of a
B01040 -      commander or other responsible person to consider using SDS to
B01041 -      save time and money. ref SDS 54 TX5K
B01042 -
B01043 -      [On 010730 Stuart submits follow up action plan. ref SDS 56 TX5K
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Distribution. . . . See "CONTACTS"