THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: September 20, 2001 01:02 PM Thursday; Rod Welch

Called Pat on partnership to develop SDS intelligence initiative.

1...Summary/Objective
2...Better Management Cures Accountability for Mistakes
3...Intelligence Yields Credit for Success Not Accountability for Mistakes
4...Time for Intelligence Requires Organizational Structure for SDS
5...Insecurity Enables Improvement
6...National Security Increases Demand for Intelligence
......History Pat's Review of SDS


..............
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CONTACTS 
0201 - SRI International                    650 326 6200
020101 - Mr. Pat Lincoln; Director  =650 859 5454
020102 - Lincoln@csl.sri.com
020103 - Computer Science Laboratory

SUBJECTS
Partners Welch SRI Strategic Business Opportunities
DCMA Inquiry Proposal Partnership Welch SRI
Marketing Advantage SDS Enables SRI to Beat Competition for Research
Marketing Advantage SDS Enables SRI to Deploy KM Rather than Seek Pay
Proposal Welch SRI Partnership Based on DCMA Inquiry
Recommend SRI Research SDS Deployment and Partnership Pat Will Write
Assign Staff to Assist Pat Preparing Letter Recommending SDS
National Security Intelligence Enabled by SDS Requires Research

3510 -    ..
3511 - Summary/Objective
3512 -
351201 - Follow up ref SDS 86 0000, ref SDS 84 0000.
351202 -
351203 - Pat talked to Curt about SDS and understands need for confidentiality
351204 - while improving the work. ref SDS 0 G46N  The goal for SRI to research
351205 - SDS requires pilot testing new methods; there is unlimited opportunity
351206 - at SRI for this task. ref SDS 0 2X6J  Partnerhip between Welch and SRI
351207 - melds SDS and research for advancing development in a measured way,
351208 - essential for deployment.  Pat has not had time to work on the letter
351209 - of support for SDS. ref SDS 0 0Z9G  He feels this is something he
351210 - should do, and will assign someone to help. ref SDS 0 JS6H  National
351211 - security issues heighten awareness that we all need to make time for
351212 - adding intelligence to daily work. ref SDS 0 CN3N
351213 -
351214 - Received Pat's letter confirming these understandings, which align
351215 - with prior work over the past year. ref SDS 0 JY9O
351216 -
351217 - Submitted ref DIT 1 0001 linked to this record and thanking Pat for
351218 - continued support.
351219 -
351220 -      [On 010924 orientation of endorsement directed toward filling gap
351221 -      in national security that needs better analysis for intelligence.
351222 -      ref SDS 92 0001  Has identified someone to help prepare the
351223 -      endorsement. ref SDS 92 A69F
351224 -
351225 -      [On 010926 SRI endorsement could be presented at conference
351226 -      proposed by Jeff Conklin. ref SDS 93 586F
351227 -
351228 -      [On 011015 Pat to send email making assigment for preparing
351229 -      endorsment of SDS. ref SDS 94 0001
351230 -
351231 -
351232 -
351233 -
3513 -
3514 -
3515 - Progress
3516 -
351601 -  ..
351602 - Better Management Cures Accountability for Mistakes
351603 - Intelligence Yields Credit for Success Not Accountability for Mistakes
351604 - Time for Intelligence Requires Organizational Structure for SDS
351605 -
351606 - Pat received the copy sent to him of the letter to DCMA, ref DIP 5
351607 - 0001, submitted earlier today. ref SDS 90 0001  He noticed the record
351608 - on 010730 showing that Stuart Harrow at DCMA has committed to several
351609 - action items. ref SDS 85 GM4H  Pat feels this is a positive step to
351610 - engage people in the process of understanding SDS and Com Metrics.
351611 - ..
351612 - Pat has talked to Curt Carlson further about SDS, and confirmed
351613 - SRI concern about confidentiality, discussed on 010522, ref SDS 70
351614 - 3T5K and ref SDS 70 PV6G, and reviewed previously in our meeting on
351615 - 010517. ref SDS 68 WP8G  SDS protects confidentiality and avoids
351616 - mistakes that otherwise cause fear of accountability.  This problem
351617 - was described by Stuart at DCMA, as a "deer trap" paradigm, on 010712,
351618 - ref SDS 82 2O6I, and again on 010730. ref SDS 85 LC5O, because fear
351619 - freezes people into inaction by excusing failure to improve.
351620 - ..
351621 - The only cure for worry about accountability is to improve the
351622 - work. SDS provides intelligence, see POIMS, ref OF 1 6649, that brings
351623 - the light of knowledge essential for better work, reported on 980405.
351624 - ref SDS 32 1491  So we argue that knowledge is a better strategy than
351625 - ignorance for avoiding mistakes that cause worry about accountability.
351626 - Drucker points out that better results can only come from consistent
351627 - use of good management practice.  Until now, people have preferred to
351628 - avoid good management, hoping to get by with feel good practice,
351629 - explained on 911123. ref SDS 5 1331  Now there is realization we have
351630 - to improve, as discussed with DCMA on 010730. ref SDS 85 AE5M
351631 -
351632 -     Letter to Pat makes this point again. ref DIT 1 MH7O
351633 -
351634 -       [On 010924 discussed with Morris. ref SDS 91 8I5K
351635 - ..
351636 - Objective is for SRI to research SDS support for management,
351637 - science, and communication.  "Research" requires using new methods
351638 - somewhere.
351639 -
351640 - SDS and Com Metrics need not be used directly for Curt Carlson's work
351641 - and for the executive committee.  Pat noted on 010517 that everything
351642 - SRI does can be helped by SDS, ref SDS 68 PSSQ, so there is unlimited
351643 - opportunity to accomplish this goal.
351644 -
351645 - Partnership between Welch and SRI explained in the record on 010608,
351646 - ref SDS 76 X14H, and cited in the letter, ref DIP 4 9R4J, submitted on
351647 - 010711, ref SDS 81 0001, would provide a home to carry on measured
351648 - development that enables sustained deployment in government and
351649 - industry, explained in the letter to LANL on 000731. ref SDS 47 0900
351650 - We set this objective a year earlier in our meeting on 000725.
351651 - ref SDS 46 0WD3
351652 - ..
351653 - Pat advised that following our discussion on 010731, ref SDS 86
351654 - EY9O, there has not been enough time to work on the letter to Curt
351655 - Carlson by finalizing the draft, ref DIP 4 UP8V, submitted to him on
351656 - 010711, ref SDS 81 0001, implementing the plan on 010517 for Pat to
351657 - submit a letter to Curt recommending SRI research KM by applying SDS,
351658 - ref SDS 68 CF8K, and enter a partnership with Welch to market SDS
351659 - among SRI's government contacts, ref SDS 68 KH6O, per the letter,
351660 - ref DIP 4 0001, submitted on 010608. ref SDS 76 0001
351661 -
351662 -      [On 010926 SRI endorsement could be presented at conference
351663 -      proposed by Jeff Conklin. ref SDS 93 586F
351664 -
351665 -
351666 -  ..
351667 - Insecurity Enables Improvement
351668 - National Security Increases Demand for Intelligence
351669 -
351670 - Pat seemed to concur with analysis in the letter to DCMA that events
351671 - the past week, beginning with the bombing of the World Trade Center in
351672 - New York, and the Pentagon in Washington DC, present a new dynamic
351673 - that increases demand for "intelligence" support that is enabled by
351674 - SDS. ref DIP 5 PPTT
351675 -
351676 - National security and intelligence support were discussed in the
351677 - proposal to SRI on 001011. ref SDS 51 WZD8
351678 -
351679 -     Over the past year, and particularly in the letter on 001011, we
351680 -     have considered adding intelligence to cure the crisis in health
351681 -     care, correct continual bumbling in the space program and in
351682 -     industry and commerce, ref SDS 51 FO7F.  We have offered to
351683 -     strengthen basic education, ref SDS 51 3Y2P, most recently
351684 -     explained in detail on 010614, ref SDS 77 HD6O, which SRI
351685 -     considered on 000829. ref SDS 50 OB7I
351686 -
351687 -     We found that, when people are secure traveling to meetings,
351688 -     sending email and talking on the phone, there is not enough time
351689 -     nor incentive to grasp that every meeting, every call and every
351690 -     email sows the seeds of error that makes communication the biggest
351691 -     risk in enterprise. see POIMS, ref OF 1 8774  As Pat points out
351692 -     today, when things are going well, concern about accountability
351693 -     for mistakes, seems more important than improving the work to
351694 -     avoid mistakes, per above. ref SDS 0 2C6F  However, when security
351695 -     explodes in a morass of mistakes that eviscerate productivity,
351696 -     earnings and stock prices, as reported by Reuters on 001207,
351697 -     ref SDS 57 V54M, and more recently in catastrophic events that
351698 -     occurred on 010911, the ensuing disruption to the social, military
351699 -     and industrial fabric of the nation demands increased intelligence
351700 -     to improve the work.  All week long we have heard that authorities
351701 -     had a lot of data and information about terrorists, but there
351702 -     wasn't enough time for analysis to create connections that produce
351703 -     effective intelligence.  As reported on 970910, when there is not
351704 -     enough time to think, things go wrong. ref SDS 26 3479
351705 -
351706 -     The only remedy is stop and make time to think, i, e., look before
351707 -     you leap.  This takes intelligence support.
351708 -
351709 -     As a result, out of great tragedy of falling lives, buildings and
351710 -     stock prices, fear of accountability will be overcome by hard won
351711 -     experience that shows the only real security against being held
351712 -     accountable for mistakes is the ability to understand cause and
351713 -     effect that is strengthened by SDS, so that mistakes are avoided
351714 -     in the first place, cited in the letter to Pat today. ref DIT 1
351715 -     L66K
351716 -
351717 - ..
351718 - Pat confirmed plans to issue a letter along the lines of the
351719 - draft, ref DIP 4 UP8V, submitted on 010711, ref SDS 81 0001, as we
351720 - discussed on 010731, ref SDS 86 EY9O, and per his request in the
351721 - meeting on 010517. ref SDS 68 PG5F
351722 -
351723 - I asked Pat how I can help?
351724 -
351725 - Pat said this is something he needs to do.
351726 -
351727 - We considered changing the draft letter from being addressed to Curt,
351728 - to be addressed to Pat's boss, or perhaps to another department
351729 - manager, etc.
351730 -
351731 - If Pat is too busy, he will assign someone to review the draft,
351732 - ref DIP 4 UP8V, and suggest edits that Pat can make within the time
351733 - available.
351734 -
351735 - Pat noted that nobody else on his staff has experience with SDS.
351736 -
351737 - We reviewed the record showing people, who have no experience using
351738 - SDS, have encountered SDS records on the Internet, and have written
351739 - and called commenting favorably.....
351740 -
351741 -     Stumbled onto SDS and intrigued........., 010904, ref SDS 88 UB3L
351742 -     Intrigued by concept POIMS, SDS........., 010822, ref SDS 87 HW7M
351743 -     Following links shows need for SDS......, 010608, ref SDS 75 RS4J
351744 -     POIMS explains advantages SDS..........., 010428, ref SDS 65 0001
351745 -
351746 -
351747 - Engineers associated with OHS/DKR have commented....
351748 -
351749 -     SDS on Internet is amazing..............., 001116, ref SDS 56 SN4N
351750 -     Inspirational............................, 001116, ref SDS 56 H23M
351751 -     Best KM capability ever seen............., 001027, ref SDS 54 XV6F
351752 -
351753 - A high tech executive says....
351754 -
351755 -     SDS typical use cases show "utopia"......, 010425, ref SDS 63 EP7F
351756 -
351757 - This record indicates people do not need prior experience with SDS in
351758 - order to understand added value.  Benefits are self-evident from
351759 - clicking around SDS records on the Internet and reviewing POIMS.  Pat
351760 - can send someone a link to this record, and to the record transmitting
351761 - the draft, ref DIP 4 0001, on 010711, ref SDS 81 0001, and request
351762 - feedback.
351763 -
351764 - Have a couple meetings to discuss progress reviewing ideas in POIMS.
351765 - ref OF 1 0001
351766 -
351767 - Suggest the person given the assignment call Rod on questions.
351768 -
351769 - Pat feels it is important to engage people at SRI in understanding SDS
351770 - and Com Metrics in order to move forward on SRI's goal to develop and
351771 - deploy technology that improves knowledge work, discussed in Pat's
351772 - letter on 010111. ref SDS 59 EF6M
351773 -
351774 - I asked Pat to submit a letter confirming these understandings.
351775 -
351776 -
351777 -
351778 -  ..
3518 -
3519 -
3520 - 0805
3521 -
352101 - Received ref DRT 1 0001 from Pat confirming these understandings.
352102 -
352103 - Submitted ref DIT 1 0001 thanking Pat for initiative to move forward
352104 - on planning.....
352105 -
352106 -       ..
352107 -      History Pat's Review of SDS
352108 -
352109 -      SRI investigate SDS.................. 000711, ref SDS 45 4078
352110 -      Partnership Welch/SRI Develop SDS.... 000725, ref SDS 46 0050
352111 -      SRI needs management support......... 000829, ref SDS 50 MJ6F
352112 -      Education improved by SDS............ 000829, ref SDS 50 OB7I
352113 -      SRI support congressional action..... 001011, ref SDS 51 0X6O
352114 -      SRI research SDS for education....... 001011, ref SDS 51 3Y2P
352115 -      SRI research national security....... 001011, ref SDS 51 WZD8
352116 -      SDS unique capability................ 001017, ref SDS 52 NH6H
352117 -      SDS scales up, leverages knowledge... 010517, ref SDS 68 4Q5I
352118 -      Pat recommend SRI research SDS....... 010517, ref SDS 68 KH6O
352119 -
352120 - Cite
352121 -
352122 -       Grove's comments at Intel that people have to improve their
352123 -       work, or be replaced, reported on 980307. ref SDS 31 1660
352124 -
352125 -       Knowledge is better strategy than ignorance for improving
352126 -       business and government.
352127 -
352128 -       Intelligence is essential to convert the liability of
352129 -       information overload into the golden asset of knowledge, as Pat
352130 -       and I discussed on 010517. ref SDS 68 I24K
352131 -       ..
352132 -       Summarize goal of helping discover that knowledge is a
352133 -       better strategy than ignorance for improving productivity and
352134 -       earnings, ref DIT 1 MH7O, per discussion above. ref SDS 0 JE6H
352135 -
352136 -
352137 -
352138 -
352139 -
352140 -
352141 -
352142 -
352143 -
352144 -
Distribution. . . . See "CONTACTS"