|July 11, 2001|
03 00050 61 01071101
Mr. Pat Lincoln
Computer Science Laboratory
333 Ravenswood Avenue
Menlo Park, CA 94025
|Subject:||Partnership Proposal Welch SRI|
our telephone call on
June 25, 2001, I understand you agree that a partnership between
Welch and SRI, as discussed in the
on June 8, 2001, offers strong
potential for advancing common interests.
A recent letter on June 22, 2001 from a DCMA regional office recommending SDS for KM support over the next 2 - 5 years, demonstrates this potential. A partnership between Welch and SRI would strengthen confidence of customers to pilot test SDS, which would provide an operational base for SRI to research and develop KM, while generating savings for customers, and revenue to Welch and SRI, as we discussed during the meeting at your office on May 17, 2001.
I appreciate very much your taking the time on May 17, to observe the SDS program being used, which provided additional context for POIMS concepts that distinguish information from knowledge, answering questions in your letter on April 26, 2001. During the meeting on May 17, you saw first hand that SDS leverages personal "knowledge" to improve collaboration. This addresses concern in your letter on January 11, 2001 about slow progress improving collaboration. You noted at that time that SDS makes immediate improvement, and so need only be deployed, as seen by the record of support for OHS/DKR reported October 17, 2000.
Accordingly, below, is a draft letter you requested for getting started on improving progress. If you would be willing to issue a letter along these lines, it would help by lending further credibility for folks at DCMA and others looking for recent application of SDS.
Right now, we have SDS, an extensive body of work that lays out a coherent theory of knowledge plausibly arguing for a transition from IT to a culture of knowledge. We, also, have a scope of services for implementation, along with favorable reports on saving time and money, and a record on the Internet that demonstrates a unique ability to use technology for improving daily work, a recent example, being the OHS/DKR project.
For marketing purposes, we need to map out additional scope for SRI to address deployment issues discussed in our meeting on May 17. We should also identify specific research opportunities.
THE WELCH COMPANY
Draft letter to Curt Carlson
Based on research over the past two years, I recommend that SRI begin using the
SDS program to save time and money, and further that SRI enter a partnership
with the Welch Company to deploy SDS among our client base. This will give SRI
experience to lead the coming revolution that replaces information technology
(IT) with Knowledge Management (KM). If successful, SRI's endowment will be
secured for decades to come, providing a lasting legacy for SRI leadership that
builds on Doug Engelbart's work that won him the National Medal of Technology
this past year.
Synergy between market forces, SDS capabilities and SRI expertise makes timely action critical for success. Current economic conditions create demand for better management to improve earnings, which SDS accomplishes. For example, on June 23, 2001 the Defense Contract Management Agency (DCMA), which manages over $100 Billion of annual procurement for DOD, recommended consideration of SDS. This arose from an unsolicited inquiry by DCMA based solely on encountering SDS work product on the Internet. A partnership would enable SRI to meet objectives for researching KM and improving education, because SDS enhances literacy, and deployment at DCMA and other settings requires research, which SRI can accomplish, as discussed with Welch on May 17, 2001.
Communication Metrics is a management science for using the Schedule Diary System (SDS) software program to augment intelligence and collaboration. This occurs through a unique design to improve alphabet technology by integrating time and information. Since literacy is the engine of civilization, the SDS breakthrough aids all of the professions and all of enterprise. This fits the SRI mission to improve the nation and civilization. Intelligence is a personal characteristic for handling daily working information. Collaboration is a communication function. Taken together, intelligence and collaboration comprise Knowledge Management. Over the past 5 years or so a lot of money and effort has been expended to develop KM, but has failed, because "knowledge" and communication are difficult to understand. Since Welch has succeeded, a partnership with Welch presents an opportunity for SRI to achieve a dominate role in a new market by providing a specific solution for advancing from information technology (IT) to a culture of knowledge, explained in POIMS.
Therefore, SRI should seek a partnership alliance with Welch to add SRI's research capabilities for advancing KM using SDS and Com Metrics, for the following reasons....
Our research services for computer science and management improvement
can be more easily sold to clients by packaging SRI expertise with Com
Metrics that enables customers to begin saving money immediately. This
arrangement generates direct revenue to SRI, and provides a crucible for
doing R&D on KM under para 2. SRI can benefit from market appeal of Com
Metrics shown by recent inquiry from DOD. Com Metrics can benefit from
SRI expertise to research and develop
scale installations that require a balance between collaboration and
confidentiality. SDS and Com Metrics is a
powerful synthesis of technology and management science. There
have been few sales so far,
because new methods require enabling forces to
provide visibility and to work out
deployment that fosters wide scale
acceptance. In addition, repeated waves of IT hype, e.g., Windows,
email, Internet, have masked the true power of technology
for improving management, which SDS exploits. Now
that the dot com buble has burst, the need for a new kind of technology
for solving information overload is made evident by falling
productivity, earnings and stock prices.
If SRI can enable SDS, this could launch the proverbial
"killer application," by taking large market share from wordprocessing;
but, more importantly,
growing a much larger market for "intelligence" that converts
information into knowledge. Since "intelligence" is the engine of
enterprise, and since SDS is the first generation of KM that truly
extends IT capabilities by several orders of magnitude,
this seems like an important opportunity.
Rewards would significantly enhance SRI's endowment.
Industry trends are moving toward deployment, rather than continued efforts to invent exotic KM capabilities. Our traditional sponsors for research are giving up, because it has proven difficult to invent KM that improves upon IT. SDS has accomplished this. Therefore, SDS enables SRI to lead industry efforts for deployment, as called out by leaders at a world conference in Paris on February 23, 2001.
While success of this initiative does not, per se, require SRI to use SDS, customers feel more comfortable pilot testing new capability to save time and money, if the organization promoting the sale demonstrates commitment and confidence through personal experience. This can be accomplished under para 1 and 2, and provides invaluable experience we need to design effective deployment for customers.
SDS leverages innate mental biology, commonly called "intelligence," and improves communication through analysis, alignment, organization, summary and feedback "metrics," that can help SRI improve education, since learning occurs through both intelligence and collaboration. SRI has contacts and ongoing marketing that can marshal funds to do research for transitioning education from information to a culture of knowledge. Welch has demonstrated the Internet can be converted into a strategic asset for learning that enables people to solve problems on demand, by capturing organizational memory and adding "intelligence," as defined in POIMS. The same capability that aids education and learning, necessarily improves government and business.