THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: December 12, 2004 02:52 PM Sunday; Rod Welch

SDS success enhanced by Rod working harder to learn better communication.

1...Summary/Objective
2...Patients Must Provide Project Management for Medical Practice
3...Rod Needs More Persuasive Writing Skills for SDS to Succeed


..............
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CONTACTS 

SUBJECTS
Writing Skill Learn Improve Communication Convince Customers People
Use Case Organize Writing Notes SDS Application Advance Literacy Imp
KM EEPC Subcouncil CAC Woody Follow Up with Marv on Steps SDS ASB Co
Ceryle Project Topic Maps Organize Information Gary Submit Form on C
Arrogant SDS Unique Design KM Com Metrics Not Needed to Solve Meanin
Ceryle Survey Illustrates Questions to Engage Customers Topic Map Sy
Ceryle Topic Map System Organize Postit Notes Biblography to Aid Wri
Ambitious SDS Com Metrics Intelligence Developing Management Science
Ambitious Define Management Science Eluded Great Thinkers Since 17th

2611 -
2611 -    ..
2612 - Summary/Objective
2613 -
261301 - Follow up ref SDS 58 0000, ref SDS 57 0000.
261302 -
261303 -
261304 -
261305 -
261306 -
261308 -  ..
2614 -
2615 -
2616 - Progress
2617 -
261701 - Received ref DRT 1 0001 a letter from Gary dated yesterday, 041211 and
261702 - following up on work Friday, 041210. ref SDS 58 F15G
261704 -  ..
261705 - Gary says today...
261706 -
261707 -    1.  I want to apologize for losing my temper.
261709 -         ..
261710 -    2.  Since we hardly ever connect up on the weekend and I will be
261711 -        preparing to be on travel for FCS Mon - Thu next week, I didn't
261712 -        want to let this sitt that long.
261714 -  ..
261715 - Gary does not mention receiving the letter on 041210 apologizing for
261716 - overzealous advocacy of SDS. ref SDS 58 JM6M
261718 -         ..
261719 -    3.  = Medical Case Management
261721 -         ..
261722 -    4.  The ideal situation, of course, is for the medical service
261723 -        provider to keep fully competen records relating to each case.
261725 -         ..
261726 -    5.  Since that is beyond the control of the individual, we are
261727 -        forced to consider an alternate plan that can be under the
261728 -        control of the individual.
261730 -         ..
261731 -    6.  So far, we are on the same page.
261733 -         ..
261734 -    7.  However, referring to this idea as "the patient becoming the
261735 -        project manager for the case" will lead to nothing but grief:
261736 -
261737 -          1.  No medical group or professional is going to respond to
261738 -              the idea expressed this way with anything but hostility,
261739 -              and this is not at all surprising.
261740 -
261741 -
261742 -
2618 -

SUBJECTS
Doctor Patient Partnership Model Patient Own Project Manager Andy Gr

3103 -
310401 -  ..
310402 - Patients Must Provide Project Management for Medical Practice
310403 -
310404 - "Project management" requirements for understanding complex
310405 - correlations, implications, and nuance from expanding patient history
310406 - occur routinely in delivering health care.  Accurate communications
310407 - common to project management are essential to avoid mistakes that cost
310408 - lives, time, and money in medical practice, illustrated by case study
310409 - on 040416. ref SDS 43 GN7J  Kaiser's solution is the doctor/patient
310410 - partnership model that leverages medical skills with patient support
310411 - for project management tasks, reviewed on 990625. ref SDS 11 4185
310413 -  ..
310414 - An example is Andy Grove, CEO of Intel who commented on national
310415 - television during a recent interview by Charlie Rose that he has been
310416 - treated for prostate cancer, now in remission.
310418 -  ..
310419 - Grove explained having performed extensive research with the help of
310420 - Intel staff to support the medical team in determining the best course
310421 - of treatment for the condition he suffered.
310423 -  ..
310424 - Grove reported that his experience with cancer indicates patients must
310425 - be their own "project manager," because doctors are not skilled,
310426 - empowered, nor do they have time to align complex patient history with
310427 - the record in the medical chart on diagnosis and treatment decisions.
310428 - He feels the weak link in health care is communication, which aligns
310429 - with the report on 990912 disclosing the high cost of medical mistakes
310430 - due to communication problems. ref SDS 12 0001  Grove's experience
310431 - aligns with the record on 990625 showing that doctor's do not have
310432 - time to align communications. ref SDS 11 1978
310434 -  ..
310435 - Oncology practice in particular requires extensive coordination among
310436 - a wide range of medical disciplines, plus image and blood testing, 2nd
310437 - opinion review, clincial trials, billings and payments, emergency
310438 - care, etc.
310439 -
310440 -                 [On 061202 errors compound in the medical chart
310441 -                 increasing risks to the patient. ref SDS 61 FE4I
310443 -  ..
310444 - Experience at Kaiser, Stanford, and UCSF medical centers support
310445 - Grove's observation today that patients can support doctors by filling
310446 - the gap in project management.  The record meeting at Kaiser on 041130
310447 - illustrates advantages of this partnership role. ref SDS 55 YR8F
310448 - Similarly, a meeting at UCSF on 041018 shows opportunity for project
310449 - management support through the doctor patient partnership. ref SDS 49
310450 - EN63
310452 -  ..
310453 - Gary continues...
310454 -
310455 -          2.  The patient in not qualified to "manage the project", as
310456 -              that requires...
310457 -
310458 -              1. The medical qualifications to make project decisions,
310459 -                 ref DRT 1 FD7V
310461 -  ..
310462 - What authority supports this proposition?
310464 -  ..
310465 - People with technical expertise are frequently poor managers.
310467 -  ..
310468 - Executives frequently make decisions to execute the work that are
310469 - beyond their training and technical expertise.
310471 -  ..
310472 - Judges are not qualified with education and experience to decide
310473 - issues on designing construction projects, product manufacture,
310474 - medical practice, and most other fields.  Judges decide based on
310475 - taking evidence from experts, and from people who perform the work.
310477 -  ..
310478 - Gary continues...
310479 -
310480 -              2. Control over the service providers personnel,
310481 -                 ref DRT 1 0045
310483 -  ..
310484 - Responsibility and authority for exercising control has not translated
310485 - into "control" over personnel to deliver required services in health
310486 - care, reported on 990912. ref SDS 12 0001
310488 -  ..
310489 - Gary continues...
310490 -
310491 -    8.  So, we need a better way of framing the patients participation
310492 -        in her own case, and "active patient participation in her
310493 -        treatement" may be a good start. ref DRT 1 FD82
310495 -  ..
310496 - The record on 990625 review of the Kaiser Healthwise Handbook
310497 - describes a doctor patient "partnership." ref SDS 11 4185
310499 -  ..
310500 - Partnership provides a constructive framework for patients to assist
310501 - the medical team.
310503 -  ..
310504 - Gary continues...
310505 -
310506 -    9.  I made the point that even using the "project manager" concept
310507 -        in our own records could lead to problems since any SDS record
310508 -        is potentially public, and records on case mangement are
310509 -        subject to being disclosed to the service provider, provoking
310510 -        all sorts of adverse reactions. ref DRT 1 FD87
310512 -  ..
310513 - Any examples of actual risk, either in SDS or where a health care
310514 - provide failed to perform because of perceived support by a patient?
310516 -  ..
310517 - Gary continues...
310518 -
310519 -   10.  There is also the point that whenever we reason from false
310520 -        premises, we end up with false conclusions, and the fact is
310521 -        that, unless there is *dramatic* change in the way the medical
310522 -        establishment operates (which we already agreed is unlikely)
310523 -        the patient is *never* going to fulfill the role of project
310524 -        manager. ref DRT 1 FD91
310526 -  ..
310527 - Project manager is a metaphore for helping the team fill the vacuum of
310528 - management required for effective care, per Grove above. ref SDS 0
310529 - FQ3G
310531 -  ..
310532 - Gary continues...
310533 -
310534 -   11.  == Extent of Patient Involvement, ref DRT 1 FD97
310536 -         ..
310537 -   12.  What is it that the patient can control and what can she
310538 -        contribute?
310540 -               ..
310541 -          1.  Records of everything to which the patient has access,
310542 -              particularly those things that the doctor doesn't.
310543 -              ref DRT 1 FD4P
310544 -
310545 -              1.  All home treatment, medication history, dietary
310546 -                  journals, exercise loges -- any record of behavior
310547 -                  related to the case. ref DRT 1 FD4S
310549 -                   ..
310550 -              2.  Symptoms and changes.  This can include blood sugar
310551 -                  tests, any other home tests, infections, colds, any
310552 -                  related symptoms. ref DRT 1 FD4V
310554 -               ..
310555 -          2.  Records of any material to which she can gain access,
310556 -              ref DRT 1 FD5P
310557 -
310558 -              1.  Doctor's visits, including all of the details,
310559 -                  decisions, etc.  It is unlikely that she can obtain
310560 -                  access to *everything* that the doctor has or
310561 -                  produces.  Copies of handwritten note, x-rays, any
310562 -                  information considered confidential -- I don't know
310563 -                  what all the doctor is likely to be unwilling to
310564 -                  release, but there will be a substantial amount of
310565 -                  it, based on my experiences. ref DRT 1 FD5P
310567 -                   ..
310568 -              2.  Any reports whice the doctor will provide to the
310569 -                  patient.  We got off-track here, in my estimation,
310570 -                  with the question of  what information is available
310571 -                  in electronic form.  The fact that a report exists in
310572 -                  the medical computer system doesn't mean that the
310573 -                  patient can get it in electronic form (it doesn't
310574 -                  even mean that she can get it in *any* form, as noted
310575 -                  above).  She can always ask, but the doctor may not
310576 -                  know how to provide it, or may be unwilling to do so.
310577 -                  When that is the case, we have a wider "two worlds"
310578 -                  gap and the only options are 1) foget the contents of
310579 -                  the report, 3) enter part or all of the report by
310580 -                  hand, or 3) scan and OCR the report, with manual
310581 -                  correction.  I consider that option 3 is the only one
310582 -                  that is practical in any extensive case, and in those
310583 -                  circumstances where paper is the only source of
310584 -                  information. ref DRT 1 FD5Y
310586 -               ..
310587 -          3.  Reseach results from whatever sources.  Second and third
310588 -              opinions, medical research in libraries or on the web --
310589 -              any source of pertinent information is legitimate to
310590 -              capture, recommend to the doctor's review, and to ask if
310591 -              the information 1) has been considered, 2) is correct,
310592 -              and 3. is pertinent in this case. ref DRT 1 FE3S
310594 -         ..
310595 -   13.  This record, connected as only SDS can do well, provides a
310596 -        potentially valuable resource to the medical service provider,
310597 -        to the extent that they can be persuaded to cooperate.  If they
310598 -        won't cooperate at all, it may be time to reconsider the choice
310599 -        of provider. ref DRT 1 GD3O
310601 -  ..
310602 - History using SDS for medical management shows some doctors
310603 - collaborate effectively with SDS, illustrated by Doctor Zipperstein's
310604 - call on 940920, ref SDS 5 5922, citing usefulness of SDS records on
310605 - 940728. ref SDS 4 0001  Later on 000208 Doctor Racah found SDS
310606 - enables amazing accuracy for medical history. ref SDS 17 0001
310608 -  ..
310609 - Gary continues...
310610 -
310611 -   14.  I believe that we make a mistake when we assume more
310612 -        cooperation than we are likely to get or assume more control
310613 -        than the patient has.  Becoming well-informed is valuable, but
310614 -        the fact of the matter is that, after a certain point, we
310615 -        retain the services of *any* service provider because they have
310616 -        expertise that we lack, and so the choices are often in hands
310617 -        other than those of the patient, even when the patient agrees.
310618 -        ref DRT 1 GD4U
310620 -  ..
310621 - While patients cannot direct allocation of resources, patients can
310622 - position doctors to make better decisions on allocating expertise,
310623 - tools, and facilities to follow up on needed tasks by understanding
310624 - patient history, based on the model discussed at USACE on 961017.
310625 - ref SDS 6 0880  Experience at Stanford Medical Center on 041019
310626 - supports this perspective. ref SDS 50 5W3J
310628 -  ..
310629 - Gary continues....
310630 -
310631 -   15.  If we could get full cooperation from the organization, they
310632 -        would implement and use SDS in all of their dealings with
310633 -        patients and retain us to build the sort of patient-interactive
310634 -        system that we would envision.  Failing that, we need a
310635 -        realistic assessment of what the patient can do and the
310636 -        probabilities of success in doing so. ref DRT 1 GD5T
310638 -  ..
310639 - "Full Cooperation" is an oxymoron.  We work with the cooperation
310640 - available, and work to improve it by demonstrating benefits of better
310641 - coordination.  Experience shows that exposure to good management
310642 - encourages cooperation, illustrated by work at Stanford Medical Center
310643 - on 041019. ref SDS 50 WR9F  That record shows that while there was not
310644 - perfect cooperation, good progress occurred.
310646 -  ..
310647 - Gary continues...
310648 -
310649 -   16.  If I am correct concerning access to medical records, we need
310650 -        to consider that we will face the problem of moving information
310651 -        from paper into SDS, and that would seem to involve scanning
310652 -        and OCR.  We have handle most of the electronic information
310653 -        sources, at least unless we discover that there are standard
310654 -        formats for some sorts of medical information that we should be
310655 -        able to handle. ref DRT 1 GD6R
310657 -  ..
310658 - We can also invest time for strengthening care by typing things into
310659 - the record in order to improve command and control of the work called
310660 - out in POIMS. ref OF 7 1113
310662 -  ..
310663 - Gary continues...
310664 -
310665 -   17.  = Ceryle and Murray Altheim, ref DRT 1 GD61
310667 -         ..
310668 -        So much for the topic where we have some degree of agreement.
310670 -         ..
310671 -   18.  Murray Altheim has spent several years working on the ideas and
310672 -        technology involved with Ceryle, and is basing his doctoral
310673 -        thesis on that effort. ref DRT 1 FE7J
310675 -         ..
310676 -   19.  For you to assert that he "is in ignorance and denial": in
310677 -        doing thsi work just because he didn't cinvert to the Church of
310678 -        SDS is simply arrogant beyond belief. ref DRT 1 FE7L
310679 -
310680 -             Arrogance: Where ego meets ignorance.
310682 -  ..
310683 - Morris cited arrogance on 000106. ref SDS 14 0877
310685 -  ..
310686 - Many students prepare doctoral theses.  Some show promise of practical
310687 - application, but not all succeed breaking through the bounds of
310688 - ignorance to discover a path to useful knowledge.  Developing tools
310689 - and practices for advancing from information to a culture of knowledge
310690 - has proven particularly elusive, noted by Dave Snowden's paper
310691 - reporting research at IBM found that expectations for Knowledge
310692 - Management have failed, reviewed on 020608. ref SDS 32 ZN6I  This was
310693 - supported by case study on 020608, ref SDS 32 QV5G, citing evidence
310694 - from research at SRI reported on 000324 with similar findings.
310695 - ref SDS 18 4877  Professor Ransdell reported on 000716 that continung
310696 - efforts in academia have failed since the 17th century. ref SDS 21
310697 - 7838  On 040527 Gary reported that Scopeware failed, ref SDS 44 RE5T,
310698 - though based on interesting ideas in a doctoral thesis at MIT on
310699 - augmenting intelligence, reported earlier on 031215. ref SDS 37 1J41
310701 -  ..
310702 - Accordingly, merely because a technology is based on a doctoral thesis
310703 - does not establish sufficient knowledge to make progress toward
310704 - objectives of the thesis.  Notifying people engaged in development to
310705 - solve difficult problems should be welcome help, though sometimes help
310706 - is disparaged with opprobrium and invective.
310708 -  ..
310709 - On 020820 Murray seemed in denial that linking is an essential element
310710 - of knowledge formation, because he was unable to implement linking
310711 - effectively. ref SDS 33 UV6G  Gary has cited linking as an important
310712 - feature of SDS, cited in the ASB filed at work. see Brief Description
310713 - on 041025. ref SDS 51 0001  On 000405 Doug Engelbart cited linking in
310714 - email as a threshold feature of a DKR. ref SDS 19 2484
310716 -  ..
310717 - Belief and faith commonly associated with "church" are predicates for
310718 - improvement, reviewed on 921205. ref SDS 1 4803
310720 -  ..
310721 - Ignorance, fear, and denial form an an innovation loop that resists
310722 - improvement because gaining experience requires faith in results, and
310723 - lack of experience prevents belief that results will be favorable
310724 - which evicerates faith to gain experience through trial. ref OF 7 Y36K
310726 -  ..
310727 - Grove notes that trying to help bright people is like walking through
310728 - the valley of death to overcome denial that inocculates successful
310729 - people from improvement, reviewed on 980307. ref SDS 9 1657
310731 -  ..
310732 - Professor Ransdell noted in a letter on 000716 that people working on
310733 - sustaining technologies will resist Com Metrics, and this will require
310734 - effort to persevere. ref SDS 21 7838  On 030808 Pat Lincoln was
310735 - discouraged about challenge of ovecoming ignorance, fear, and denial
310736 - at SRI on understanding SDS. ref SDS 36 S67H
310738 -  ..
310739 - On 040227 Gary was mad about slow progress getting approval to use SDS
310740 - on the job, and this led to extraordinary efforts to educate his
310741 - management team about SDS. ref SDS 41 RH6K  Why then get mad about
310742 - helping Murray and others in the same way?
310744 -  ..
310745 - It's a dilemma.
310747 -  ..
310748 - "Church of SDS" implies a messianic commitment to foundational advance
310749 - from alphabet technology to a culture of knowledge, called out in
310750 - POIMS. ref OF 3 ER3G
310752 -  ..
310753 - Gary continues...
310754 -
310755 -   20.  For you then to assert that you "don't care about Ceryle", but
310756 -        want to use Murray's request for help to push the SDS agenda,
310757 -        and want me to do likewise is unbelievable. ref DRT 1 GD8W
310759 -  ..
310760 - Marketing strives to engage customers in a manner conducive to
310761 - effective communication.
310762 -
310763 -          [...below, Gary indicates in a call that he wants Rod to work
310764 -          harder learning to be more persuasive promoting SDS,
310765 -          ref SDS 0 F45F, and that he does not want to promote SDS.
310766 -          ref SDS 0 JM4J
310768 -  ..
310769 - Sales training calls for speaking to customers about things they care
310770 - about, reported on 970910. ref SDS 7 EZ69  Murray cares about Ceryle,
310771 - so this is a good avenue for communication.
310773 -  ..
310774 - Gary continues...
310775 -
310776 -   21.  For one thing, this isn't a public forum, so what is the point?
310777 -        Murray has rejected your explanations and approaches in the
310778 -        past, and he is the only person who will be exposed to the
310779 -        survey results eiter initial or final.  Also, to respond to his
310780 -        request for help when you are unwilling to provide the help
310781 -        asked for (evaluating Ceryle for its *intended prupose*) simply
310782 -        boggles the mind. ref DRT 1 GD8Z
310784 -  ..
310785 - Murray's survey on Ceryle was prepared accurately on 041208, for Rod's
310786 - experience. ref SDS 57 1R7G  Others will have different answers based
310787 - on different experience.  That's why surveys are taken.  People
310788 - respond to surveys for many reasons.
310790 -  ..
310791 - Gary continues...
310792 -
310793 -   22.  If I cna find time, I would like to look at Ceryle, but if *I*
310794 -        do so, it will be as part of a serious effort to provide Murray
310795 -        witht he sort of help for which he has asked, not simply to add
310796 -        myself to his list of antagonists for no reason.  I try to be
310797 -        very careful about making enemies, and refuse to do so when
310798 -        there is no good reason. ref DRT 1 FE44
310799 -
310801 -         ..
310802 -        = Future of SDS, ref DRT 1 FE59
310804 -         ..
310805 -   23.  You may choose to consider this a personal attack, but I can
310806 -        assure you that if there is ver to be any chance of making SDS
310807 -        a commercially viable product it will not come about by,
310808 -        ref DRT 1 FE59
310810 -               ..
310811 -          1.  Claiming tha all of those who have not adopted SDS are in
310812 -              "ignorance and denial", even if it were true, which is
310813 -              extremely doubtful.  My English teacher was fond of
310814 -              saying "If the student hasn't learned, then the teacher
310815 -              hasn't taught".  This is a bit strong since the teacher
310816 -              doesn't have that level of control.  It still remains,
310817 -              however, that when *nobody* unsertands SDS, we have
310818 -              failed in our job of clear communication. ref DRT 1 01YT
310820 -  ..
310821 - Strategy on 040102 was to integrate methods that give people a better
310822 - chance to grasp the meaning of explainations based on different levels
310823 - of experience with SDS and SDS work product. ref SDS 39  QQ6F  This
310824 - strategy is also set out in NWO. ref OF 10 UG4J
310826 -  ..
310827 - Gary continues...
310828 -
310829 -          2.  Turning every communication of whatever sort into an
310830 -              advertisement for SDS, repleat with links and all manner
310831 -              of information that wasn't requested, and oftent
310832 -              competely off-topic. ref DRT 1 FF3R
310834 -  ..
310835 - On 040927 planning was set for promoting SDS that centers on a
310836 - strategy of "show the product." ref SDS 48 W49I  Background on
310837 - challenges developers face and opportunity to solve the problem with
310838 - SDS is discussed above, ref SDS 0 XN4Y, including Gary's own
310839 - experience. ref SDS 0 5391
310841 -  ..
310842 - Murray is in a field that relates to SDS capabilities; likely feels
310843 - well qualified to comment on SDS, including support for linking, shown
310844 - by his letter on 020820. ref SDS 33 UV6G
310846 -  ..
310847 - Gary continues...
310848 -
310849 -          3.  Misconstruing (through ignorance or deliberately) what
310850 -              was said and then attacking this false view of what was
310851 -              asserted.  You did this with me when you sugtgested that
310852 -              I intended that you not be honest in your answers, when
310853 -              what I said, quite clearly, was that your answers were an
310854 -              advertisement for SDS (often independent of the
310855 -              question).  This has happened frequently in the past.  I
310856 -              have seen it in your records, and Morris has commented on
310857 -              it. ref DRT 1 FF3V
310859 -  ..
310860 - Feedback is a critical part of "intelligence" support that refines
310861 - accuracy of the record, as set out in POIMS. ref OF 3 0367  The
310862 - challenge is to resist imparting mendacity, and other motives of ill
310863 - will, and concentrate on clarifying intentions, as shown in Gary's
310864 - letter today.
310866 -  ..
310867 - Capturing a greater share of daily working information increases the
310868 - risk of error due to limited span of attention, limited time that
310869 - prevents checking sources, and proof reading, including recognizing
310870 - omitted words and letters that convey the opposite of intended
310871 - meaning, spell checking, illustated by Gary's letter today, and
310872 - commingling disparate parts of discussion with parts from other
310873 - unrelated events.  Wayne Wetzel reported on 010725 that error in
310874 - communication is constant, and so resolving error, both deliberate and
310875 - inadvertant causes significant emotional strain, ref SDS 25 03M6,
310876 - which is exceeded only by the price people pay for failing to make the
310877 - effort. see NWO, ref OF 11 S55G  These factors make communication the
310878 - biggest risk in enterprise, cited in POIMS, ref OF 4 IE6L, and cause
310879 - people to give up, noted by Drucker on 931130. ref SDS 3 3851  People
310880 - point fingers in anger when they cannot point to a record for accurate
310881 - understanding, noted by Roebuck, reported on 020217. ref SDS 31 9360
310883 -  ..
310884 - Experience shows that an accurate explanation using SDS for many
310885 - common tasks makes an effective advertisement that induces demand for
310886 - SDS, per planning on 000802. ref SDS 22 PG75  The example reported on
310887 - 041210 supports this model. ref SDS 58 VF59
310888 -
310889 -
310891 -  ..
310892 - Rod Needs More Persuasive Writing Skills for SDS to Succeed
310893 -
310894 - Gary continues...
310895 -
310896 -   24.  We need to learn to communicate about the benefits that use of
310897 -        SDS as intended can convey in language that potential users
310898 -        (buyers) can understand, relate to, and get excited about, or
310899 -        we stand *no chance* of makeing the effort commercially viable,
310900 -        in which case, SDS will have to be considered yet another
310901 -        failure along the road to improving knowledge technology.
310902 -        ref DRT 1 FF4U
310904 -  ..
310905 - Explaining SDS with language familiar to customers was reviewed
310906 - recently on 041124, ref SDS 54 Q36Q, based on review of Gary's letter
310907 - on 041118. ref SDS 52 WE3L
310909 -  ..
310910 - Gary continues...
310911 -
310912 -   25.  The choice is largely yours.  If it is important to you that
310913 -        SDS succeed in the marketplace and in the world, you will have
310914 -        to learn to approach the world differently than you have been,
310915 -        because *it isn't working".  Under the premise of "study what
310916 -        works" I recommend that you begin looking at the issues
310917 -        relating to "communicating to persuade" in addition to
310918 -        "communicating to inform", as they are dramatically different.
310919 -        ref DRT 1 FF5S
310921 -         ..
310922 -   26.  Most people, some claim *all* people, are persuaded emotionally
310923 -        and then provide themselves with reasons.  There is a vast
310924 -        amount of material on communicating to persuade, which includes
310925 -        communicating to sell, and without it, we will get nowhere.
310926 -        ref DRT 1 FF52
310928 -  ..
310929 - In a call this afternoon, Gary clarified the intent of his letter by
310930 - seeming to say he feels....
310931 -
310932 -          1.  Rod should study communication techniques that Gary has
310933 -              presented, and will continue to present, and that Rod
310934 -              should implment these techniques, as the developer, per
310935 -              Gary's letter today, ref SDS 0 XO7Q, and without support
310936 -              from Gary.
310938 -               ..
310939 -          2.  Gary cited written communication techniques that have
310940 -              brought success to others selling products on the
310941 -              Internet will enable customers to understand and embrace
310942 -              SDS in greater measure than current training, experience,
310943 -              and skills will yield.
310945 -               ..
310946 -              In simple terms, there seems to be an expectation that
310947 -              writing a better explanation of SDS than is currently
310948 -              available in POIMS, NWO, TDS, USACE report, and the ASB
310949 -              will somewhow...
310950 -
310951 -                       Talk customers into using SDS without experience
310952 -                       to understand what the talk means.
310954 -               ..
310955 -          3.  Gary feels better writing can overcome resistance to
310956 -              self-promotion by the developer of an innovation; he
310957 -              seemed to expressly reject the proposition in Phaedrus,
310958 -              reviewed on 991209, ref SDS 13 3416, and supported by the
310959 -              history of Moses and Aaron reviewed on 000113.
310960 -              ref SDS 16 2Z74
310962 -               ..
310963 -              Gary indicated resistance against the inventor should not
310964 -              be an excuse to seek support from Aaron to speak for SDS,
310965 -              as suggested by Jack Park on 040221. ref SDS 40 W54O  If
310966 -              Rod works hard enough to learn to become persuasive he
310967 -              can bring transformation without any help, and this will
310968 -              not take 50 years, cited previously by Gary on 011210.
310969 -              ref SDS 29 R66K
310971 -               ..
310972 -          4.  Gary seemed to further indicate that writing a better
310973 -              explanation of SDS by studying and following sources he
310974 -              has submitted for being persuasive will overcome cultural
310975 -              resistance to improving foundational capabilities,
310976 -              discussed by Professor Ransdell on 000716, ref SDS 21
310977 -              7838, cited earlier by Morris on 990527, ref SDS 10 1233,
310978 -              and by Andy Grove in his book "Only the Paranoid
310979 -              Survive," reviewed on 980307. ref SDS 9 HN42
310981 -               ..
310982 -          5.  Gary indicated that Rod working harder to absorb training
310983 -              for writing a persuasive explanation of SDS is a better
310984 -              solution than collaborating for others to submit ideas
310985 -              and suggestions for improving written explanations of
310986 -              SDS.  Gary indicated that requesting feedback to refine
310987 -              and improve the message, as was done for the ASB on
310988 -              040806, ref SDS 45 G35I, entails an inappropriate shift
310989 -              of responsibiity to others, i.e., shirking of
310990 -              responsibility by Rod.
310991 -
310992 -                  [On 041213 Gary submits example of Edison being
310993 -                  successful promoting his own inventions. ref SDS 59
310994 -                  3V6N  Research found that Edison died broke unable to
310995 -                  promote his invention of Portland Cement, which today
310996 -                  is widely used, i.e., it became a big success after
310997 -                  his death. ref SDS 59 334L
310999 -               ..
311000 -          6.  Gary is not comfortable writing letters to others
311001 -              explaining SDS, perhaps especially so where Rod
311002 -              collaborates to save time.  Gary wants Rod to be both
311003 -              Moses and Aaron, discussed previously, which conflicts
311004 -              with earlier advice on 000113. ref SDS 16 0T92
311006 -  ..
311007 - This aligns with Gary's letter received this morning, per above.
311008 - ref SDS 0 XN6P
311010 -  ..
311011 - How then and to what purpose is a "circle of advocates" constructed,
311012 - as proposed for transformation by the Secretary of Defense on 020131?
311013 - ref SDS 30 YT5T
311014 -
311015 -                [On 041213 Gary confirms he does not want to be Aaron.
311016 -                ref SDS 59 339G
311018 -                 ..
311019 -                [On 041221 letter to Henry confirms discussions about
311020 -                SDS progress and opportunity to spread the word in
311021 -                public forum progress on intelligence support using SDS
311022 -                for integrating personal and organizational memory.
311023 -                ref SDS 60 SR3Q
311025 -  ..
311026 - We have some evidence that current writings are persuasive to some
311027 - people at some level, shown by the report published by USACE. see
311028 - Executive Summary, ref DRP 4 6172
311030 -  ..
311031 - Passing several votes on the SDS ASB indicates some people were
311032 - somewhat persuaded, reported on 041119. ref SDS 53 MG6H
311034 -  ..
311035 - References to SDS foundational documents in published papers, cited
311036 - recently on 041208, ref SDS 58 VF59, and reflective of a broader
311037 - response during the time SDS records were visible on the Internet, as
311038 - listed in the record on 010907, ref SDS 26 0P8P, suggests some people
311039 - are attracted to some degree to SDS.
311041 -  ..
311042 - Who at Microsoft, IBM, Oracle, Boeing, et al, have persuaded anybody
311043 - to make the transition from information to knowledge tools?  Who has
311044 - given up on this effort, because developing effective capability, and
311045 - explaining transformation are difficult? see for example the report on
311046 - 001130 that IBM has given up several times. ref SDS 23 F26K
311048 -  ..
311049 - Gary concludes...
311050 -
311051 -        = Travel
311053 -         ..
311054 -   27.  I'll be back next Friday, but may well be buried trying to
311055 -        catch up with the backlog accumulated during the week.
311056 -        ref DRT 1 FF6Z
311058 -  ..
311059 - In our call this afternoon, wished Gary a good trip.
311060 -
311061 -
311062 -
311063 -
311064 -
311065 -
311066 -
311067 -
311068 -
311069 -
311070 -
311071 -
311072 -
311073 -
311074 -
311075 -
311076 -
3111 -