THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: January 30, 2002 11:06 AM Wednesday; Rod Welch

Morris request review Com Metrics scope of services.

1...Summary/Objective
2...Denial Prevents Executives from Improving Productivity and Earnings
3...Meltdown Economy Too Many Problems Grows Demand for Intelligence
4...Memory of Chronology Difficult, Powerful Way to Augment Intelligence
5...Intelligence Strengthened by Memory of Chronology Enabled by SDS
............Denial Overcome War Recession Enabling Forces of Change
............Recession War Overcome Denial that Intelligence is Overkill
............Click Link Advance from Information to Culture of Knowledge
6...Interest in Improvment Dictated by Conditions of War and Recession
7...Life-style Change Required to Use Good Management Consistently
8...Good Management Practices are Commonly Known But Change in Life-style


..............
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CONTACTS 
0201 - Intel Corporation
020101 - Mr. Morris E. Jones; Business Unit Manager
020103 - Cable Network Operation

SUBJECTS
Netmeeting Microsoft Program in Windows 2000 or Office 2000
Life-style 8 Steps Using SDS for Intelligence Debug Communiation Impr
Memory Dates Chronology Cause Effect Intelligence Understanding Impro
Memory Dates Chronology Increased by SDS Amazing Aids Reasoning Augme
Scope Services Com Metrics Improves Personal Organizational Memory wi
Life-style 8 Steps Using SDS for Intelligence Debug Communiation Impr

6508 -
6508 -    ..
6509 - Summary/Objective
6510 -
651001 - Follow up ref SDS 82 0000, ref SDS 80 0000.
651002 -
651003 -
651004 -
651005 -
651007 -  ..
6511 -
6512 -
6513 - Progress
6514 -
651401 - Received ref DRT 1 0001 from Morris responding to the letter submitted
651402 - on 020118, ref DIP 1 0001 thanking Morris for his help, ref SDS 82
651403 - 0001, in our telecon on 020110 when Morris demonstrated the Netmeeting
651404 - program, ref SDS 80 5H4G, and, also, showed how other Microsoft
651405 - programs for wordprocessing and daily management can be used.
651406 - ref SDS 80 5HYX
651408 -  ..
651409 - Submitted ref DIT 1 0001 thanking Morris for thoughtful comments.
651410 -
651411 -
651412 -
651413 -
651414 -
651415 -
651416 -
6515 -

SUBJECTS
Chronology Organizes Complexity Context Faster Better Cheaper
Memory Organizational Personal History Experience Diary Intelligence
Inconsequential Details Cause Problems Avoided by Better Memory
Denial Help Needed to Improve Management Suggests Morris Feels SDS Ma
Overkill SDS Utopia - Microsoft Anything SDS Does That is Not Support
Overkill Denial SDS Needed Morris Attended Management Seminar in New

AW08 -
AW0901 -  ..
AW0902 - Denial Prevents Executives from Improving Productivity and Earnings
AW0903 - Meltdown Economy Too Many Problems Grows Demand for Intelligence
AW0904 - Memory of Chronology Difficult, Powerful Way to Augment Intelligence
AW0905 - Intelligence Strengthened by Memory of Chronology Enabled by SDS
AW0906 -
AW0907 - Follow up ref SDS 82 I84G, ref SDS 59 F511.
AW0908 -
AW0909 - Morris says in part....
AW0910 -
AW0911 -     1.  I'm not sure if people are willing to make the changes in
AW0912 -         daily behavior to perform the 8 steps as you have outlined.
AW0913 -         ref DRT 1 595M, which are shown in the record on 001219.
AW0914 -         ref SDS 51 FO5M
AW0916 -          ..
AW0917 -         The issue is how many people are interested in making and
AW0918 -         sustaining the changes required to follow the 8 step process
AW0919 -         you have outlined.  If it's free, they will accept it.  The
AW0920 -         required thinking and analyzing requires people to leave the
AW0921 -         comfortable level of denial they are currently living in.
AW0922 -         ref DRT 1 5L6G
AW0923 -
AW0925 -             ..
AW0926 -            Denial Overcome War Recession Enabling Forces of Change
AW0927 -            Recession War Overcome Denial that Intelligence is Overkill
AW0928 -            Click Link Advance from Information to Culture of Knowledge
AW0929 -
AW0930 -            Clicking on links to use Knowledge Space that expand span
AW0931 -            of attention is good progress, reflected by Morris having
AW0932 -            reviewed the 8 steps for using SDS shown in the record on
AW0933 -            001219, ref SDS 51 FO5M, which was requested in the letter
AW0934 -            on 020116. ref SDS 82 I84G
AW0936 -             ..
AW0937 -            However, Morris does not not comment on any of the 8 steps
AW0938 -            and correlation with adding intelligence to management.
AW0940 -             ..
AW0941 -            Morris does not comment on using SDS to improve personal
AW0942 -            and organizational memory that avoids continual mistakes.
AW0943 -            This lack of attention conflicts with the strong emotional
AW0944 -            inquiry Morris made on 020110 asking how SDS improves
AW0945 -            memory, ref SDS 80 I84G, to avoid bumbling that causes too
AW0946 -            many people to have too many problems that cause a meltdown
AW0947 -            of the economy, as reported on 001207, ref SDS 50 V54M,
AW0948 -            called a "recession."
AW0950 -             ..
AW0951 -            Recession with attendant loss of jobs and income, along
AW0952 -            with threats to national security force people to "...leave
AW0953 -            the comfortable level of denial..." to improve, per letter
AW0954 -            to Stuart on 020116, ref SDS 81 0001, and earlier telecon
AW0955 -            with Doug Engelbart on 011120 discussing forces favorable
AW0956 -            to using SDS. ref SDS 73 H67I
AW0958 -             ..
AW0959 -            Willingness to improve productivity and earnings by using
AW0960 -            SDS to save time and money, shown on 020118, ref SDS 82
AW0961 -            IM9G, depends on the size of the problem, and alternatives
AW0962 -            for avoiding the quagmire of information overload that
AW0963 -            paralyzes productivity reported on 011003, ref SDS 67 O76L,
AW0964 -            and on 011120, ref SDS 73 H67I, that causes productivity,
AW0965 -            earnings and stock prices to fall. ref SDS 50 V54M
AW0967 -             ..
AW0968 -            Reference to "denial," ref DRT 1 5L6G, may indicate
AW0969 -            recognition by Morris that SDS improves management, which
AW0970 -            aligns with our call on 010924, ref SDS 66 NK4J, but sales
AW0971 -            are hindered by people who believe intelligence is....
AW0972 -
AW0973 -               Overkill....................... 890324, ref SDS 1 LZ5F
AW0974 -               Overkill....................... 890809, ref SDS 4 0880
AW0975 -               Overkill....................... 950204, ref SDS 23 5932
AW0977 -             ..
AW0978 -            Denial also occurred on 010720 when Morris seemed to say
AW0979 -            that SDS support for "intelligence" that is not supported
AW0980 -            by Microsoft programs everybody likes is "overkill,"
AW0981 -            because getting approval for new tools, and retooling to
AW0982 -            improve skills takes time and effort to learn. ref SDS 59
AW0983 -            F511.
AW0985 -             ..
AW0986 -            On 010911 a lot of people got killed when national security
AW0987 -            failed because people believed intelligence is overkill.
AW0988 -            ref SDS 63 UP5K  Painful history of recession and war have
AW0989 -            taught otherwise, and encourage people to overcome laziness
AW0990 -            that cause people to avoid intelligence, noted on 010908,
AW0991 -            ref SDS 62 YF5O, and on 990625. ref SDS 38 7344
AW0993 -             ..
AW0994 -            Submitted ref DIT 1 0001 noting that Morris' understanding
AW0995 -            aligns with review of Andy Grove's book "Only the Paranoid
AW0996 -            Survive" that says executives deny improvement is needed
AW0997 -            because they loathe changing work practices that have
AW0998 -            brought success in the past. ref SDS 34 1660  Now that
AW0999 -
AW1000 -
AW1001 -
AW1002 -
AW1003 -
AW11 -

SUBJECTS
Good Management Define Intelligence Memory Organization Analysis Alig
Listening Understanding Follow Up Critical to Communication Save Time
Good Management New Way Working Takes Faith Commitment Save Time Mone
Laziness Enables Willfully Blind Denial
New Way Working Life Style Change, Don't Want to Spend All Day at Com
New Way Working Improve Change Life-style Avoided Com Manager Complim
Life-style Alphabetic Mind Changed from Orality to Literacy Enabled A
Superhuman Alphabet Technology Writing Literacy Augment Intelligence
Civilization Cost Benefit Study SDS Com Metrics Knowledge Management
Life-style Alphabet Explosive Change Makes People Superhuman Civiliza

BK12 -
BK1301 -  ..
BK1302 - Interest in Improvment Dictated by Conditions of War and Recession
BK1303 - Life-style Change Required to Use Good Management Consistently
BK1304 - Good Management Practices are Commonly Known But Change in Life-style
BK1305 -
BK1306 - Follow up ref SDS 82 PR5G.
BK1307 -
BK1308 -     2.  Morris does not dispute SDS applies good management practices
BK1309 -         that improve memory, productivity and earnings, set out in the
BK1310 -         letter to him, ref DIP 1 E59F, on 020118. ref SDS 82 PR5G
BK1312 -  ..
BK1313 - Morris does say....
BK1314 -
BK1315 -         The issue is how many people are interested in making and
BK1316 -         sustaining the changes required to follow the 8 step process
BK1317 -         you have outlined.  If it's free, they will accept it. The
BK1318 -         required thinking and analyzing requires people to leave the
BK1319 -         comfortable level of denial they are currently living in.
BK1320 -         ref DRT 1 5L6G
BK1321 -
BK1322 -            This aligns with Morris' letter on 990525 saying people
BK1323 -            don't feel like using good management. ref SDS 36 0966
BK1325 -             ..
BK1326 -            Interest in improvement depends on objective conditions
BK1327 -            that require change.  War and recession provide enabling
BK1328 -            forces that impart to all but the willfully blind
BK1330 -             ..
BK1331 -            Leadership enable people with training, tools, support and
BK1332 -            encouragement using both positive and negative incentives
BK1333 -            to overcome the allure of laziness cited by Jack Park on
BK1334 -            010908. ref SDS 62 0001, which degrades performance to feel
BK1335 -            good (bad) management, explained by Morris on 911123,
BK1336 -            ref SDS 9 1331, and causes CEOs to fail, as reported by
BK1337 -            Fortune magazine, reviewed on 990625. ref SDS 38 7344
BK1339 -             ..
BK1340 -            An example of leadership is Andy Grove's book "Only the
BK1341 -            Paranoid Survive" reviewed on 980307, showing conditions
BK1342 -            require people to improve whether they are interested in
BK1343 -            doing so or not. ref SDS 34 1660
BK1345 -          ..
BK1346 -     3.  Morris does not dispute that good management practices used
BK1347 -         consistently are a change in life-style, ref DIP 1 M55L, noted
BK1348 -         in the letter to him on 020118. ref SDS 82 5O9I
BK1350 -          ..
BK1351 -     4.  Morris does not dispute that a change in life-style that
BK1352 -         literacy enabled civilization to advance from orality to the
BK1353 -         alphabetic mind, reviewed on 991108, ref SDS 41 5628, and
BK1354 -         which makes people superhuman, cited in the letter on 020118.
BK1355 -         ref SDS 82 KB4I
BK1357 -          ..
BK1358 -     5.  Morris does not dispute that advancing from information to a
BK1359 -         culture of knowledge enabled by SDS can be shared more widely
BK1360 -         by expanding the curriculum for education so that a life-style
BK1361 -         of better personal and organizational memory can lift
BK1362 -         performance in business, government, education, health,
BK1363 -         science, i.e., civilization, cited in the letter to him on
BK1364 -         020118. ref SDS 82 PH4L
BK1366 -          ..
BK1367 -     6.  For example, SDS makes it fast and easy to do the eight (8)
BK1368 -         steps shown on 001219, ref SDS 51 FO5M, for improving personal
BK1369 -         and organizational memory, ref DIP 1 OJ6F, and then adding
BK1370 -         intelligence that converts memory into useful knowledge,
BK1371 -         explained in POIMS, ref OF 1 6649; but, these steps must be
BK1372 -         learned and this requires more than 20 minutes, which is a
BK1373 -         burden in the lives of adults, as Morris explained on 890809,
BK1374 -         ref SDS 4 2079, and is evidenced by limited use of only about
BK1375 -         5% of the features in Microsoft programs, which you cited in
BK1376 -         the call on 020110 a few weeks ago. ref SDS 80 CK4K
BK1378 -          ..
BK1379 -     7.  When people see SDS work product in printed form, or on the
BK1380 -         Internet, ref DIP 1 A47J, this builds faith that investing
BK1381 -         more than 20 minutes for learning SDS will bring better
BK1382 -         results.  When people experience improved results for a few
BK1383 -         months, faith in working intelligently grows into demand for
BK1384 -         SDS, as seen from reports by DNRC, PG&E and by USACE, as
BK1385 -         listed in the record on 010907. ref SDS 61 KX3L
BK1387 -          ..
BK1388 -     8.  Additionally, there is a "video game" dimension to using SDS
BK1389 -         from enjoying the power and effectance of discovering critical
BK1390 -         details and creating alignment that avoids mistakes to save
BK1391 -         time and money. For some personalities the speed and ease of
BK1392 -         creating a useful record, connecting it up to understand cause
BK1393 -         and effect, and rolling it over into controllable action items
BK1394 -         to manage tasks in the Schedule that are linked to original
BK1395 -         sources for context is fun, as reported on 001004, ref SDS 49
BK1396 -         6N9G, even though it is not fun, if people can't get started,
BK1397 -         because improving management to save time and money takes more
BK1398 -         than 20 minutes, as you reported on 920215. ref SDS 10 5820
BK1400 -          ..
BK1401 -     9.  The traditional way to get useful things done that take more
BK1402 -         than 20 minutes to learn is to hire someone who can perform a
BK1403 -         scope of services so that people do not have to change their
BK1404 -         life-style in order to save time and money. ref DIP 1 9232
BK1406 -          ..
BK1407 -    10.  Scope of services for Communication Metrics fleshes out
BK1408 -         requirements for the 8 steps, ref DRP 2 6375, a Com Manager
BK1409 -         performs, ref DIP 1 9232, reported on 001219, ref SDS 51 4W4L,
BK1410 -         and so largely isolates others from having to undergo a
BK1411 -         painful change in life-style, yet still accomplishes the goal
BK1412 -         of improving everyone's work, as USACE reported. ref DRP 2
BK1413 -         6172
BK1415 -          ..
BK1416 -    11.  The demonstration Morris gave using Netmeeting on 020110,
BK1417 -         ref SDS 80 S97L, showed that it might be possible to provide
BK1418 -         these services with Microsoft programs. ref DIP 1 XD4H
BK1420 -          ..
BK1421 -    12.  The scope of services model for SDS follows Morris' suggestion
BK1422 -         of marketing to folks who contract for services.  Note, there
BK1423 -         is overlap with traditional program and project management.
BK1424 -         ref DIP 1 VS4N  Specifying Com Metrics in contracts for PM
BK1425 -         services was suggested by USACE on 960105, ref SDS 32 1008,
BK1426 -         but never implemented, because the overall deliverable of
BK1427 -         "intelligence" is not a traditional scope of services, as
BK1428 -         noted in POIMS. ref OF 1 5820
BK1429 -
BK1430 -
BK1431 -
BK15 -

SUBJECTS
Requirements Define SDS Morris Best Person to Prepare 300 Pages Start

BM03 -
BM0401 -   ..
BM0402 -  Follow up ref SDS 82 Q14G.
BM0404 -          ..
BM0405 -    13.  As frustrations from bumbling and losses grow, which you
BM0406 -         reported on 921127. ref SDS 11 0674, people may become more
BM0407 -         receptive to working intelligently, as explained in POIMS,
BM0408 -         ref OF 1 6649, and so this augurs for developing the
BM0409 -         requirements we discussed on 020110. ref SDS 80 C53H  It
BM0410 -         should be an enjoyable exercise for Morris to express in your
BM0411 -         native language of "technology" the powerful insights you have
BM0412 -         learned from 20 years in executive management. ref DIP 1 NW6G
BM0413 -
BM0414 -
BM0415 -
BM0416 -
BM0417 -
BM0418 -
BM0419 -
BM0420 -
BM0421 -
BM05 -
Distribution. . . . See "CONTACTS"