CONTACTS 

SUBJECTS
Use Case Formats Proposed by Nicholas Carroll, 001217
Advertising Web Page Design, Hastings Research Com Metrics
Com Metrics Web Page Design Advertising, Hastings Research
Home Page
Communication Metrics on Internet Search Engines
SDS Com Metrics Web Site Support
SDS "Exam"
Surveys

1110 -
1110 -    ..
1111 - Summary/Objective
1112 -
111201 - Follow up ref SDS 22 0000, ref SDS 20 0000.
111202 -
111203 - Sheldon responded to inquiry about improving Com Metrics web site for
111204 - attracting customers.  He has been reviewing Welchco.com from work on
111205 - DKR team.  Called and reviewed correlation of KM with Com Metrics.
111206 - ref SDS 0 WQ4H  Sheldon and Nicholas provide a strong set of skills in
111207 - psychology and technology that aid in understanding and explaining KM.
111208 - Significant challenges occur in selling KM because of the difference
111209 - between information and knowledge. ref SDS 0 CU9H and ref SDS 0 UW9L
111211 -  ..
111212 - Sheldon will discuss this with Nicholas and submit ideas on moving
111213 - forward.
111215 -  ..
111216 - Submitted ref DIT 1 0001 confirming these understandings.
111217 -
111218 -     [On 001228 Sheldon has discussed Welch matter with Nicholas, and
111219 -     Hastings plans to respond next week. ref SDS 23 0001
111220 -
111221 -
111223 -  ..
1113 -
1114 -
1115 - Progress
111601 -  ..
111602 - Hastings Research Responds to Inquiry about Com Metrics Web Site
111603 -
111604 - Received ref DRT 1 0001 from Sheldon, who responds to the letter,
111605 - ref DIP 2 0001 submitted on 001223, ref SDS 22 XI6F, to Hastings
111606 - Research addressed to Nicholas Carroll. ref DRP 5 0001, explaining
111607 - that Hastings web site...
111608 -
111609 -       http://www.hastingsresearch.com/
111610 -
111611 - ...has ideas that reflect the range of disciplines required to
111612 - accomplish Communication Metrics, explained in POIMS. ref OF 2 2688
111614 -  ..
111615 - Cited letters from Matt Placek on 001217, ref SDS 19 0001, and from
111616 - Jack Park and Paul Ferhnout on 001130 showing support for Com Metrics.
111617 - ref SDS 17 0001
111619 -  ..
111620 - Sheldon suggests I call...
111621 -
111622 -
111623 -               415-883-4471 or 443-838-1678.
111624 -
111626 -  ..
111627 - Called and left message for Sheldon.  Also sent him an email saying I
111628 - returned his call.
111629 -
111630 -
111631 -
111633 -  ..
111635 -  ..
1117 -
1118 -
1119 - 1052 Sheldon called back
1120 -
112001 - Welchco Web Site Markets Com Metrics for KM Support
112002 -
112003 - Sheldon's letter explains having recently "clocked several hours" on
112004 - welchco.com to see how Com Metrics supports KM. ref DRT 1 4U5K
112005 -
112006 - KM is not mentioned expressly on welchco.com, however, Welch explains
112007 - SDS technology enhances communication, which is a key objective of KM,
112008 - per report by SRI on 001017 explaining NIH has expressed interest in
112009 - the DKR project to improve collaboration. ref SDS 15 014M
112011 -  ..
112012 - KM is explained in POIMS. ref OF 2 5820
112014 -  ..
112015 - Sheldon has reviewed POIMS, but did not notice the explanation of KM.
112017 -  ..
112018 - He got lost following links.
112020 -  ..
112021 - Recommended that Sheldon read POIMS all the way through without
112022 - clicking on any links, under judicious review procedures set out on
112023 - 990419. ref SDS 7 2320
112024 -
112025 -     [On 001228 Sheldon plans to read POIMS. ref SDS 23 RV5I
112027 -  ..
112028 - Sheldon is a psychologist.  He got interested in computers to find
112029 - ways of helping his children.
112030 -
112034 -  ..
112035 - Nicholas Carroll is a technologist and marketing specialist.
112037 -  ..
112038 - It appears that Sheldon and Nicholas are the principles in Hastings
112039 - Research.  Their skills are complementary.  Sheldon can shape an
112040 - effective message, Nicholas can render the message effectively for
112041 - particular enterprise settings.
112043 -  ..
112044 - Today, we discussed the big issue on moving KM forward is generating
112045 - customers and a business model for delivering intelligence on the
112046 - Internet, per Welch letter on 001004. ref SDS 14 0A3H
112048 -  ..
112049 - Specifically, how can Hastings improve Com Metrics.....
112050 -
112051 -
112052 -                     http://www/welchco.com
112053 -
112055 -  ..
112056 - Resistance comes from fact that KM is two parts people and one part
112057 - tools.  Rewards are deferred, and so people are reluctant to make the
112058 - front-end investment to save time and money, because savings are
112059 - earned by investing time and money, ref DIP 6 006P, per the letter to
112060 - the DKR team on 000920. ref SDS 13 2V5F  A letter to a customer
112061 - further illustrates the challenge, ref DIP 1 XN7H, from the record on
112062 - 001219. ref SDS 21 0001
112064 -  ..
112065 - KM is psychologically burdensome because the alignment aspect of
112066 - converting information into knowledge entails discovering a constant
112067 - stream of small mistakes.  Not everyone is temperamentally suited for
112068 - this work, since the human mind innately buffers out deviations, so
112069 - people can deal with big issues. see POIMS. ref OF 2 4005
112071 -  ..
112072 - Narrative therapy has been tried in treatment of psychology patients,
112073 - and is supported by SDS, as reported on 951117. ref SDS 5 9624
112074 -
112075 -
112077 -  ..
112078 - Ideas for explaining KM....
112079 -
112080 -      Intelligence                flaky
112081 -
112082 -         CIA analogy with president of US, set out in NWO. ref OF 3
112083 -         35EG  CIA agents discover secrets from others; Com Managers
112084 -         discover secrets we have from ourselves that occur in
112085 -         meetings, calls and documents, per POIMS. ref OF 2 V8P1
112087 -          ..
112088 -         Most people, however, do not know these secrets exist, don't
112089 -         know they save time and money, if discovered, and think of the
112090 -         CIA as some guy chasing bad guys and pretty girls.
112091 -
112093 -       ..
112094 -      Accounting                  dull, sounds like work
112095 -
112096 -         Accountants use spreadsheets to structure and align finances,
112097 -         Com Managers use SDS to align communications, see analysis on
112098 -         960313. ref SDS 6 1568
112099 -
112100 -         Most people are not aware of organization that adds value to
112101 -         information and that applying this with a subject index (also,
112102 -         ontology) saves time and money.  Accounting seems like a
112103 -         necessary evil required by the IRS, not something that
112104 -         improves earnings.
112105 -
112107 -       ..
112108 -      Reporting                   takes writing skills, no time
112109 -
112110 -         Newspaper and broadcast reporters proactively obtain stories
112111 -         on important issues.  The stories are organized and summarized
112112 -         in headlines that convey importance.  This enables the public
112113 -         to make decisions of citizenship, because there isn't enough
112114 -         time for everybody to discover critical stories on their own.
112115 -         Similarly, organizations now have important stories that
112116 -         require common "knowledge" in order to collaborate effectively
112117 -         in achieving common objectives.
112119 -          ..
112120 -         Most people fear accountability that comes from reporting
112121 -         because they are ignorant about the value of intelligence, and
112122 -         so deny a new role to report on daily work is essential to
112123 -         move beyond the limits of IT, to the broader potential of KM.
112124 -
112126 -       ..
112127 -      Architect
112128 -
112129 -         This role organizes information for builders to accomplish
112130 -         complicated construction in less time and reduced cost.
112131 -
112132 -         Most people want to be their own architect, and so deny that
112133 -         a new role using SDS saves time and money.
112134 -
112136 -  ..
112137 - People want tools to make bad management successful, not tools to make
112138 - good management easier.  Therefore, sell intelligence as being fun, as
112139 - reported on 001004. ref SDS 14 6N9G
112141 -  ..
112142 - Other ideas for explaining SDS, POIMS and Communication Metrics are in
112143 - the record on 950427. ref SDS 4 499J
112145 -  ..
112146 - Sheldon has a good grasp of history on communications.
112148 -  ..
112149 - He noted that people think differently from 500 years ago.
112151 -  ..
112152 - We related this difference in "thinking" to ascendency of alphabet
112153 - technology that became settled about 700 BC, as related by Havelock in
112154 - the record on 991108. ref SDS 10 5628  Gutenberg's development of the
112155 - printing press in about 1455 (i.e., about 500 years ago) accelerated
112156 - spread of the "alphabetic mind," which is why he was cited for having
112157 - contributed the most to civilization over the past millennium,
112158 - reported on 991010. ref SDS 9 2548
112160 -  ..
112161 - The key advance is the ability to create an external rendering of
112162 - complex internal thoughts that assemble small meanings in different
112163 - ways to construct larger implications and correlations. Constructing,
112164 - shaping, crafting and improving information is a powerful advance.
112166 -  ..
112167 - Stepping up a notch from information to knowledge by improving
112168 - alphabet technology is an even greater advance, explained in POIMS.
112169 - ref OF 8 ER3G
112170 -
112172 -  ..
112173 - "Encyclopedia" offers a model for explaining SDS that empowers people
112174 - to manage their knowledge from daily experience.  This extends the
112175 - idea of "knowledge" as coming from attending school, reading books,
112176 - and listening to experts, embodied by the original encyclopedia
112177 - project launched by Voltaire and Diderot, reported on 940510.
112178 - ref SDS 3 8403
112179 -
112181 -  ..
112182 - Knowledge is different from information in books, meetings and calls,
112183 - as explained in the record on 000517 during a meeting at Intel.
112184 - ref SDS 11 0785, particularly at ref SDS 11 3976
112185 -
112186 - Marketing implications of KM were discussed at Intel on 990527.
112187 - ref SDS 8 1233
112189 -  ..
112190 - Sheldon noted he has not thought about distinguishing IT from KM.
112192 -  ..
112193 - The idea was reviewed again at SRI on 000518. ref SDS 12 3528
112194 -
112195 -
112196 -
112197 -
1122 -

SUBJECTS
Surveys Internet Online Test Engage Customers Evaluate Needs for SDS

1803 -
180401 -  ..
180402 - Business Practice Survey Engages Customers to Assess KM Opportunity
180403 -
180404 - Might consider using the Internet for advertising by providing an
180405 - on-line test where visitors to Welchco assess their business practice
180406 - to determine a "suitability index" for using knowledge management,
180407 - see, ref OF 1 0001  If they score a certain value on the test, they
180408 - can submit an inquiry to obtain a professional review on being ready
180409 - to advance from information technology to a knowledge based system.
180410 -
180411 -     [On 010426 Morris asks if people are ready yet for Communication
180412 -     Metrics using a Windows version of SDS. ref SDS 24 0001
180414 -      ..
180415 -     [On 031206 Gopal Kapur's website has a good example of a survey
180416 -     questionaire for people to test being ready to advance from
180417 -     infromation to knowledge tools. ref SDS 25 6Y6O
180419 -      ..
180420 -     [On 040228 Gary subitted a letter requesting information on how to
180421 -     contact the Internet Service Provider (ISP), Earthlink, for the
180422 -     Com Metrics website in order to take action on the survey
180423 -     questionaire action item. ref SDS 26 0001
180425 -  ..
180426 - On 930711 engaging people to assess work practices was reviewed,
180427 - ref SDS 2 0001, based on Cal Tech seminar in the record for 921021
180428 - that reviws why management fails. ref SDS 1 6565
180429 -
180430 -
180431 -
180432 -
1805 -

SUBJECTS
SDS Explanation

1903 -
190401 -  ..
190402 - SDS Integrates Time and Information to Produce Knowledge
190403 -
190404 - Sheldon asked about SDS?
190405 -
190406 -     Schedule Diary System is a name that embodies the cognitive
190407 -     process of creating knowledge by integrating time management with
190408 -     information management, explained in POIMS. ref OF 2 5418 and
190409 -     ref OF 2 1368
190411 -      ..
190412 -     Scope of SDS is shown on the Internet. ref OF 13 008M
190413 -
190414 -
190415 -
190416 -
1905 -

SUBJECTS
Secrets Discover Intelligence Correlations Implications Nuance from M
Confidentiality Privacy Secrecy

2204 -
220501 -  ..
220502 - Secrecy, Privacy, Confidentiality Supported by SDS
220503 -
220504 - Sheldon asked how publishing SDS records on the web aligns with
220505 - requirements for confidentiality?
220507 -  ..
220508 - SDS has a range of features for suppressing confidential information
220509 - in records, correspondence and memos.
220511 -  ..
220512 - Communication analysts are skilled in crafting a useful record without
220513 - disclosing secrets or casting information in ways that cause hurt
220514 - feelings.
220516 -  ..
220517 - The bigger challenge of knowledge management is developing shared
220518 - meaning from common experiences (e.g., meetings, correspondence,
220519 - calls) that must guide conduct toward common objectives and policies.
220520 - The Internet solves this problem, and so empowers a distributed team
220521 - to save time and money by avoiding mistakes by delivering timely
220522 - intelligence anytime, anywhere. see POIMS. ref OF 2 V8P1
220523 -
220524 -
220525 -
220526 -
220527 -
220528 -
220529 -
220530 -
2206 -