CONTACTS 
0201 - Kanisa, Inc.                                                                                                                                                       O-00000799 0606
020101 - Mr. Mark Clare; Knowledge Architect

SUBJECTS
Measuring Communication Issues
Calculate Cost Benefit Level of Effort
Calculation Cost Savings Knowledge Value Equation, Powerpoint Present
Reality Forces Mistakes into Span of Attention
Front-end Invest Planning v. Immediate Action Management Dilemma
ROI Good Management Difficult Calculate Compare Cost Front-end Invest
10:1 ROI Killer Application Cost Effective
Pay a Price for Relying on Common Sense that Expands Information Quic
Meeting Mark Proposes Discussing Calcualation of ROI for Com Metrics
Kanisa Mark Clare Wants to Meet in July at KM Event in San Francisco

1712 -
1712 -    ..
1713 - Summary/Objective
1714 -
171401 - Follow up ref SDS 51 0000, ref SDS 50 0000.
171402 -
171403 - Received ref DRT 1 0001 from Mark responding to the letter on 020408,
171404 - ref DIP 4 0001 that suggested a meeting to discuss calculating ROI for
171405 - Com Metrics, ref SDS 51 HO6K, based on paying the cost of good
171406 - management in order to avoid the price people pay for bad management,
171407 - as related on 020322. ref SDS 47 565J
171409 -  ..
171410 - On 020415 Jerry Nord at CSG submitted calculation of cost savings
171411 - using Com Metrics that may provide data that fit Mark's model.
171412 - ref SDS 52 Q75M
171413 -
171414 -     [On 020726 Tom Munnecke submits issue of counting what counts the
171415 -     most is challenging because it entails paying for prevention
171416 -     rather than paying to fix problems. ref SDS 58 J484
171418 -  ..
171419 - Today, Mark reports receiving a copy of the letter on 020531 that asks
171420 - Gary at Aerospace company to submit calculations on the price people pay
171421 - for bad management when people fail to pay the cost of good
171422 - management, based on case study for ISS Software project. ref SDS 53
171423 - 0001
171424 -
171425 -     [On 020610 John Maloney says a grave pathology in this space is
171426 -     the white-hot focus on "...things that save time and money..."
171427 -     Skilled practitioners understand that it is strictly not an
171428 -     efficiency play, never was, never will be. That's what led to most
171429 -     all of the gruesome train wrecks. It is much more oriented towards
171430 -     effectiveness, productivity growth (innovation), value, agility,
171431 -     relationship, conversation, collaboration and community. Metrics
171432 -     have value only insofar as they enable and shepherd change, that's
171433 -     all. ref SDS 56 3B6K
171435 -  ..
171436 - Mark does not indicate in his letter today continuing difficulty cited
171437 - in his letter on 020322, ref SDS 47 G49N, about understanding Com
171438 - Metrics theory of intelligence for improving management to save time
171439 - and money.  Perhaps this reflects favorable results from reviewing NWO
171440 - suggested to Mark on 020329, ref SDS 49 4D5N, along with providing
171441 - explanation with links to the record on 020322 when Mark requested
171442 - help understanding Com Metrics. ref SDS 47 GS5I
171444 -  ..
171445 - Mark proposes meeting in San Francisco at a knowledge economics summit
171446 - on 020729 which is sponsored by the KM Cluser headed by John Maloney,
171447 - and where Mark will make a presentation on calculating cost benefits
171448 - (ROI) of Knowledge Management.
171449 -
171450 -        [On 020703 received letter from John Maloney and from Ed
171451 -        Swanstrom notifying of a KM economic summit on 020729 in San
171452 -        Francisco. ref SDS 57 9K4H
171454 -  ..
171455 - Submitted an email responding to Mark with a link to this record and a
171456 - copy to John explaining I am not attending the conference.
171458 -  ..
171459 - KM cluster is John Maloney's initiative to support knowledge
171460 - mangement.  John conducted a KM event on 991217 where people who
171461 - attended had been assigned to head up KM departments in their
171462 - organizations and did not understand KM. ref SDS 34 9030
171463 -
171464 -     SDS was explained as an effective way to accomplish KM by applying
171465 -     the management science of Com Metrics for saving time and money.
171466 -     ref SDS 34 0893
171467 -
171468 -        [On 020703 received letter from John Maloney and from Ed
171469 -        Swanstrom notifying of a KM economic summit on 020729 in San
171470 -        Francisco. ref SDS 57 9K4H
171472 -      ..
171473 -     A speaker at the event on 991217 expressed frustration about not
171474 -     understanding Cost/benefits of KM.  In response, a report by USACE
171475 -     was provided showing ROI of 10:1 for using SDS to implement Com
171476 -     Metrics. ref SDS 34 0320  Neither the speaker nor anyone else
171477 -     attending the conference inquired about how to use SDS for saving
171478 -     time and money.
171480 -      ..
171481 -     John Maloney was asked to review POIMS and NWO for learning how to
171482 -     strengthen professional events on KM.  SDS work product was
171483 -     submitted showing this method uniquely possess the secret of KM,
171484 -     as shown in the record on 000425. ref SDS 37 0480  John has been
171485 -     very helpful providing reference sources to read and giving notice
171486 -     of events, e.g., on 991222 John suggested the Colloquium at
171487 -     Stanford that proved to be interesting. ref SDS 35 0893
171488 -
171489 -        [On 020703 letter from John notifying of a KM economic summit
171490 -        on 020729 in San Francisco does not indicate anything will be
171491 -        presented that will overcome resistance to KM. ref SDS 57 MV9G
171493 -      ..
171494 -     John has not commented on SDS, Com Metrics, POIMS nor NWO,
171495 -     indicating he has not made requested reviews nor grasped the
171496 -     correlation with KM, if he has read this material.  John has
171497 -     commented constructively from time to time on ad hoc discussion
171498 -     through email, but this feedback seems uninformed by review of
171499 -     POIMS, NWO and reports of cost savings by USACE.  There is no
171500 -     indication KM Cluster efforts have advanced understanding of KM by
171501 -     recommending SDS and Com Metrics for improving productivity,
171502 -     earnings and stock prices, despite continuing calamities
171503 -     exemplified by collapse of the stock market on 001207, ref SDS 38
171504 -     V54M, and collapse of national security reported on 010911.
171505 -     ref SDS 42 0001
171507 -      ..
171508 -     This record indicates that attending KM Cluster events is not an
171509 -     effective method of advancing KM.
171510 -
171511 -         [On 020608 John says KM Cluster supports diversity for KM, and
171512 -         so cannot identify SDS and Com Metrics for saving time and
171513 -         money. ref SDS 55 N16F
171515 -          ..
171516 -         [On 020608 John says KM can only be understood through careful
171517 -         and rigorous analysis. ref SDS 59 IO7G
171518 -
171520 -  ..
171521 - Submitted email response to Mark with link to this record and
171522 - suggesting that if he is in town for an event, we might be able to
171523 - visit before or after, depending on Mark's schedule.
171525 -  ..
171526 - Alternatively, I can visit with Mark at his office in Cupertino; or,
171527 - we could talk by phone per Mark's idea on 020329. ref SDS 49 0001
171528 -
171530 -  ..
171531 - Recent comments on 020606 by Microsoft staff indicating Com Metrics
171532 - theory and practice enabled by SDS, ref SDS 54 L99K, support Mark's
171533 - interest in applying KM to call center activity shown in the record on
171534 - 020322. ref SDS 46 9Y5J
171536 -  ..
171537 - Submitted copy to John Maloney, since John introduced Mark's work on
171538 - 020321. ref SDS 46 9Y5J
171539 -
171540 -        [On 020703 letter from John notifying of a KM economic summit
171541 -        on 020729 in San Francisco does not indicate anything will be
171542 -        presented that will overcome resistance to KM. ref SDS 57 MV9G
171543 -
171544 -
171545 -
171546 -
171547 -
171548 -
171549 -
171550 -
171551 -
171552 -
171553 -
171554 -
171555 -
171556 -
171557 -
171558 -
171559 -
171560 -
1716 -