THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: March 29, 2002 02:11 PM Friday; Rod Welch

Mark Clare proposes telecon for 1 hour on 020404 or 5 on Com Metrics.

1...Summary/Objective


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CONTACTS 
0201 - Kanisa, Inc.                                                                                                                                                       O-00000799 0606
020101 - Mr. Mark Clare; Knowledge Architect

SUBJECTS
Measuring Communication Issues
Calculate Cost Benefit Level of Effort
Calculation Cost Savings Knowledge Value Equation, Powerpoint Present
Reality Forces Mistakes into Span of Attention
Front-end Invest Planning v. Immediate Action Management Dilemma
ROI Good Management Difficult Calculate Compare Cost Front-end Invest
10:1 ROI Killer Application Cost Effective
Calculate ROI SDS for Com Metrics 10:1 by Reducing Mistakes that Caus

1410 -
1410 -    ..
1411 - Summary/Objective
1412 -
141201 - Follow up ref SDS 31 0000, ref SDS 30 0000.
141202 -
141203 - Received ref DRT 1 0001 from Mark responding to my call on 020326
141204 - suggesting a phone call to focus on a Power Point presentation and
141205 - calculation showing economic benefits of KM based on using SDS for
141206 - Com Metrics.
141208 -  ..
141209 - Mark proposes telecon for an hour at 4 pm EST on the 4th or 5th of
141210 - April?
141211 - ..
141212 - Submitted ref DIT 1 0001 explaining that Mark's letter dated
141213 - 020328 and received today, per above, and suggesting a telecon on
141214 - April 4 or 5 sounds good.
141216 -  ..
141217 - Gave Mark the number 925 680 8947 in Concord, CA and explain that the
141218 - schedule the next few weeks is fairly fluid because of caring for a
141219 - friend who has been diagnosed with cancer.  Therefore it might be
141220 - easier for Mark to call when his schedule is free on the 4th or 5th.
141221 - ..
141222 - Objective....
141223 -
141224 -     Want to develop hueristics, per record on 950718. ref SDS 3 43E6
141225 -
141226 -     Record on 020322 explains opportunities for using Mark's expertise
141227 -     to calculate ROI for by avoiding price of bad management by paying
141228 -     the cost of good management. ref SDS 31 O547
141229 - ..
141230 - For background, suggest that Mark try to review NWO that
141231 - discusses theory of calculating cost of miscommunication. ref OF 2
141232 - 37WR
141233 - ..
141234 - Further suggest that Mark review NWO for ideas on calculating
141235 - cost saving from avoiding rework with a system of Com Metrics.  Cost
141236 - of miscommunication is the price people pay for failing to pay the
141237 - cost of good management. ref OF 2 6915
141238 -
141239 -     [On 020408 Mark proposes a telecon in May and that this be given
141240 -     priority; he does not indicate continuing lack of understanding
141241 -     Com Metrics, perhaps reflecting he had time to review NWO
141242 -     recommended today. ref SDS 33 0001
141244 -      ..
141245 -     [On 020531 submitted request to Gary at Aerospace company for
141246 -     calcualtion of extra cost caused by bad management shown in case
141247 -     study; cite Mark Clare's work, and sent copy of the letter to Mark
141248 -     to let him know I am following up our planning to meet on this
141249 -     matter. ref SDS 34 7F6F
141251 -      ..
141252 -     [On 020607 Mark wants to meet at a conference in San Francisco
141253 -     during July. ref SDS 35 0001
141254 -
141255 -
141256 -
141257 -
141258 -
141259 -
141260 -
141261 -
141262 -
141263 -
141264 -
1413 -
Distribution. . . . See "CONTACTS"