CONTACTS 
0201 - Dynamic Alternatives                                                                                                                                               O-00000793 0101
020101 - Mr. Garold L. Johnson; 714 896 3311 ext 71223                                                                                                                    O-00000793 0101

SUBJECTS
Exasperating Working with Rod Fails to Consider Useful Capabilities i
Leadership Change Push Pull Prod Wait Repeat Process

0804 -
0804 -    ..
0805 - Summary/Objective
0806 -
080601 - Follow up ref SDS 21 02DX
080602 -
080603 - Submitted ref DIT 1 0001 to Gary responding to his letter on 020616,
080604 - ref DRP 5 02DX, saying he was exasperated by comments in my letter.
080605 - ref SDS 21 02DX
080607 -  ..
080608 - My letter says...
080609 -
080610 -    1.  Thanks for clarifications in your letter on June 16, reviewed
080611 -        in the record on 020618. ref SDS 21 02DX  I concur with the
080612 -        points in your letter and am glad you are willing to work
080613 -        through inevitable "exasperations" as we build shared meaning
080614 -        from diverse experience.  It is a continual work in progress. I
080615 -        believe we are headed in the same direction on a path for
080616 -        progress which few have traveled.  The journey has many
080617 -        challenges for technical, finance and marketing.  Personality
080618 -        is also a big challenge. ref DIT 1 0001
080619 -
080620 -
080621 -
080622 -
080623 -
0807 -

SUBJECTS
Big Ideas - Paradigm Shifts of SDS

1603 -
160401 -  ..
160402 - SDS Can Help Manage Government Contracts
160403 - DCMA Review Scope of Services for Com Metrics
160404 -
160405 - Follow up ref SDS 21 IL5H.
160406 -
160407 - Rod continues...
160408 -
160409 -    2.  On the question in Gary's letter dated 020616 about Stuart at
160410 -        DCMA, as shown in the record on 020618, ref SDS 21 IL5H, Stuart
160411 -        is in a quiet period regarding interest in Communication
160412 -        Metrics. Stuart has discussed on several occasions to comment
160413 -        on the scope of services, but has not done so.  At this time I
160414 -        am not pushing it, but will get back to it, because the role of
160415 -        FSR is an ideal vehicle for Com Metrics. vehicle for Com
160416 -        Metrics. ref DIT 1 RE6K
160417 -
160418 -
160419 -
160420 -
160421 -
1605 -

SUBJECTS
Reengineer Management Com Manager Adds Intelligence to Information Im
Knowledge Worker Communication Manager Adds Intelligence to Informati
Change New Way Working Avoided by Using Com Manager Deliberates Organ
Organic Structure Experts Consultants Create for Specialized Industri
Com Manager Accountant Uses Spreasheet Like SDS
Tasks Com Manager
DOD Program Manager Explains Tasks Performed by Com Manager and Why N
DOD Program Manager Explains Why Com Manager Needed

2210 -
221101 -  ..
221102 - Communication Manager Uses SDS for Adding Intelligence to Management
221103 -
221104 - Follow up ref SDS 21 I29H.
221105 -
221106 - Received ref DRT 1 0001 from Gary responding to the letter explaining
221107 - that DCMA is not currently expressing interest in SDS and Com Metrics,
221108 - per above, ref SDS 0 TC3H, and asking about Com Manager role reviewed
221109 - in the record on 020618. ref SDS 21 I29H.
221110 - ..
221111 - Gary says...
221112 -
221113 -   1.  Given the value of an FSR or similar role for Com Metrics, how
221114 -       do you see that interacting with the need for the manager(s) to
221115 -       be involved with the record? ref DRT 1 HR6M
221116 -
221117 -           [...below, managers do not engage SDS record directly, but
221118 -           use SDS records to facilitate thinking. ref SDS 0 IL3J
221119 -       ..
221120 -   2.  Do you see the primary function similar to that of an
221121 -       executive assistant - opens the mail, organizes the folders,
221122 -       prepares information, handles presentation, etc.? ref DRT 1 VR7H
221123 -
221124 -           [...below, primary role to align communication, ref SDS 0
221125 -           4Y3K, similar to accountant who aligns finances, so that
221126 -           people have a common story that builds shared meaning to
221127 -           explain the bottom line developed by accountant.
221128 -       ..
221129 -   3.  I see a part of the role of the Com Manager as being to
221130 -       transform much of the unstructured input into "intelligence"
221131 -       which the manager can use in his activities and decision making.
221132 -       I was trying to get a better picture of the ways that the
221133 -       interaction between a Com Manager and other managers might work.
221134 -       ref DRT 1 2S7M
221135 -         ..
221136 -         Submitted ref DIT 2 0001 saying....
221137 -              ..
221138 -             Scope of Services Explains Com Manager Tasks, Deliverables
221139 -
221140 -
221141 -         a.  USACE prepared a scope of services, ref DRP 6 4929, that
221142 -             explains tasks performed by Com Manager. ref DIT 2 9331
221143 -
221144 -             The record on 970603 of a meeting at Intel, ref SDS 10
221145 -             4528, has an overview of the Com Manager role, based on
221146 -             review of the USACE report. ref DIT 2 Z06G
221147 -             ..
221148 -             Post script explains that Max, Leonard and Herb have
221149 -             submitted letters, ref DIT 2 GX3N, on this. ref DRP 6 1279
221150 -
221151 -                Wayne Wetzel issued a report on 010725, ref DIT 2 AP7G,
221152 -                explaining how Com Manager role was implemented at
221153 -                DNRC. ref SDS 17 KV5F
221154 -             ..
221155 -         b.  There is a diagram and narrative, further in the
221156 -             record on 970603, ref SDS 10 0049, that shows how the Com
221157 -             Manager complements traditional management. ref DIT 2 H26M
221158 -
221160 -              ..
221161 -         c.  DOD Program Manager Describes Com Metrics Tasks
221162 -
221163 -             Good source for understanding this role is the explanation
221164 -             prepared by a DOD rep, ref DIT 2 9U6I, and entered in the
221165 -             record on 020217 responding to an earlier question you
221166 -             raised along the same lines. ref SDS 19 1332
221167 -
221168 -
221169 -
2212 -

SUBJECTS
Experience SDS Com Metrics Needed to Understand Com Metrics
Scope of Services Com Metrics
Change Culture Adopt New Way of Working Life-style Not Necessary Ever
History Has to be Entered before Using SDS Daily Management Takes Too
Mobilize Create Organic Structure
History Entering Entire Project is Costly and Takes Too Long
Com Manager Add Intelligence Improve Work Without Changing Life-style
Life-style Change, Don't Want to Spend All Day at Computer New Way of

3110 -
311101 -  ..
311102 - Frequently Asked Questions
311103 -              ..
311104 -             Experience with Com Metrics Discloses Scope of Process
311105 -
311106 -
311107 -         d.  Several questions remain, however, until people get actual
311108 -             experience, because no matter how well things are
311109 -             explained, "intelligence" is a new role in business, as
311110 -             set out in NWO, ref OF 3 4099, and so requires experience
311111 -             to understand what takes place and how it saves time and
311112 -             money. ref DIT 2 V57K
311114 -              ..
311115 -         e.  On 961101 Tom Keesling explained people need experience to
311116 -             grasp the Com Manager role, based on experience at USACE
311117 -             for 2 months using Com Metrics, ref DIT 2 HD8K, following
311118 -             9 months of explanations. ref SDS 9 8888
311119 -
311120 -
311122 -              ..
311123 -             Com Metrics Does Not Start by Entering History
311124 -             History Entered as Needed and Created Going Forward
311125 -
311126 -
311127 -         f.  One of the most frequently asked questions is about
311128 -             entering past history into SDS in order for Com Metrics to
311129 -             be effective managing organizational memory, ref DIT 2
311130 -             JD9I, and is addressed in the record on 940628.
311131 -             ref SDS 4 9052
311132 -
311134 -              ..
311135 -             Change Culture Unnecessary to Use New Way of Working
311136 -             New Way of Working Intelligently Culture Not Changed
311137 -
311138 -
311139 -         g.  Another FAQ is how long does it take for everybody
311140 -             to learn Com Metrics and overcome resistance to changing
311141 -             their way of doing things? ref DIT 2 5F4H
311143 -              ..
311144 -             The Com Metrics model of applying SDS does not require
311145 -             anyone to learn anything nor to change anything about
311146 -             their work practice.  Com Metrics improves performance
311147 -             using what people already know and the methods they are
311148 -             presently using, because instead of spreading guess and
311149 -             gossip in meetings, calls and email, the team begins to
311150 -             have a resource for working intelligently.  This means
311151 -             people continue with present skills using Windows, Word,
311152 -             email, Powerpoint, etc.  The Com Manager uses this work
311153 -             product as input for creating intelligence that guides
311154 -             conduct of the work on critical issues that impact
311155 -             productivity, earnings and legal exposure. ref DIT 2 RX4L
311156 -
311158 -              ..
311159 -             Organic Structure Requires Mobilization/Setup time
311160 -
311161 -
311162 -         h.  There is a review and setup period of time needed to get
311163 -             started that varies from a few days to a week or so to
311164 -             examine contracts and other instruments and get briefed on
311165 -             objectives, requirements and commitments necessary to set
311166 -             up the initial organic structure. ref DIT 2 LY5N
311167 -
311168 -
311169 -
311170 -
3112 -

SUBJECTS
Secretary Executive Aide Can Support Com Metrics
Secretary, Admin Assist Com Manager Adds Value
Executive Aid Ensures SDS Record Prepared from Military Practice
Analyst Ensures SDS Record Prepared
COO Aids CEO Aid Ensures SDS Record Prepared
Hero Gets Credit for Success in SDS Records
Accounting Audit Trail Alignment Traceability to Original Souces Acco
Secretary Perform Com Metrics

4010 -
401101 -              ..
401102 -             Com Manager Complementary to Accountant Aligning Finances
401103 -             Secretary, Executive Aide Can Support Com Metrics
401104 -
401105 -
401106 - A 3rd letter was sent to Gary....
401107 -
401108 -             Just a clarification on your point about Com Manager being
401109 -             an executive assistant, ref DIT 3 0001, who opens mail,
401110 -             organizes folders, etc., per above. ref SDS 0 EP4H
401112 -              ..
401113 -             An executive assistant could be a Com Manager of sorts.
401114 -             Since this role does not exist, it can pop out in a
401115 -             variety of ways and levels, and can evolve as people gain
401116 -             experience using SDS. ref DIT 3 VV6I
401118 -              ..
401119 -             Typically, a Com Manager does not have any assigned
401120 -             duties, except to get the record created, distributed and
401121 -             reviewed in time to take effective action, per below.
401122 -             ref SDS 0 IL3J  Like an accountant that just aligns the
401123 -             finances, the Com Manager just aligns communication.  Of
401124 -             course this requires interacting with a lot of people in a
401125 -             lot of ways, ref DIT 3 VW6N, as explained in this record.
401126 -             ref SDS 0 MY6J
401128 -              ..
401129 -             An Executive Assistant that has other duties might
401130 -             encounter a conflict in terms of time. ref DIT 3 SX7K
401132 -              ..
401133 -             Once people begin getting the record, they expect and
401134 -             demand that it arrive regularly.  For one thing everyone
401135 -             is wondering how good they are going to sound in the
401136 -             record, so it becomes like sugar.  The thirst for this
401137 -             requires that the Com Manager not have other prescribed
401138 -             duties, but necessarily will perform tasks explained
401139 -             earlier. ref DIT 3 7Y7O
401141 -              ..
401142 -             The COO role has gained some currency in recent years,
401143 -             ref DIT 3 RJ8L, as a place where SDS might fit existing
401144 -             culture, explained on 990625. ref SDS 12 8183
401146 -              ..
401147 -             I am commenting further, because the idea that a secretary
401148 -             could be a Com Manager is attractive, and I suspect this
401149 -             could work at some level in some settings, and indeed
401150 -             provides an opportunity for strengthening this role.  In
401151 -             that case, this would be more local, personal support,
401152 -             rather than organization wide.  I think this can
401153 -             eventually work, where every secretary is a personal Com
401154 -             Manager.  I think there will remain a need for a broader
401155 -             intelligence role. ref DIT 3 5K9I
401157 -              ..
401158 -             So far, my use of SDS has been as explained in the first
401159 -             letter, per below. ref SDS 0 MY6J  We need more experience
401160 -             to work out modalities for all of the ways SDS can be
401161 -             deployed. ref DIT 3 TK4G
401163 -              ..
401164 -             The FSR role discussed on 010622 is another good fit
401165 -             because it is a sort of inside-consultant to the
401166 -             contracting officer and Assistant CO, that does some Com
401167 -             Metrics stuff already. ref DIT 3 LM4K  Adding intelligence
401168 -             support capability seems like a sensible next step.
401169 -             ref SDS 16 CX4K
401171 -              ..
401172 -             So, just a little clarification.  You can see this is an
401173 -             interesting subject that requires considerable thought and
401174 -             likely a lot of experience before we have a good grasp of
401175 -             issues and approaches. ref DIT 3 ZM5I
401176 -
401177 -
401178 -
401179 -
401180 -
4012 -

SUBJECTS
Facilitate Meetings Com Manager Comes Prepared
Mentoring Communication Manager Helps People Learn SDS on the Job
Facilitator Improves Meetings Without Speaking Com Manager Prepares P
Facilitating Meeting Begins with SDS Record of Prior Meeting
Concurrent Discovery Feedback Metrics Debug Management
Alignment Mistakes Avodded by Audit Trail Original Sources
Com Manager Does Not Attend Every Meeting Attends Few Meetings Work P
Little Intelligence Leverages Listening Shared Meaning Increases Prod

6610 -
661101 -  ..
661102 - Meetings, Briefings, Prepare Correspondence and People, Mentoring
661104 -              ..
661105 -             Executive Aide Adds Intelligence Not Attend Every Meeting
661106 -
661107 -
661108 -         i.  Day-to-day the work largely entails attending meetings,
661109 -             visiting with staff to check understandings, point out
661110 -             risks and opportunities, preparing the record, planning
661111 -             action items, briefing people on the record to prepare
661112 -             them for meetings and calls, and writing correspondence
661113 -             for others to issue (on a government contract this would
661114 -             be the contracting officer or ACO) that reflects the
661115 -             record in a way that encourages timely performance, and
661116 -             recognizes legal exposure. ref DIT 2 MY6J  See for example
661117 -             the record on 911205 showing example of executive support.
661118 -             ref SDS 2 8402
661119 -
661121 -              ..
661122 -             Little Intelligence from Few Meetings Leveraged
661123 -             Attend Few Meetings Leverage Intelligence to All Activities
661124 -
661125 -         j.  The Com Manager does not attend every meeting nor listen
661126 -             in on every call, nor see every email. ref DIT 2 Y19J  The
661127 -             Com Manager decides in consultation with the lead customer
661128 -             rep, e.g., a manager, CEO, VP, Director, Commander, etc.,
661129 -             where and when support is needed based on the state of the
661130 -             record, illustrated by discussion with Max at USACE on
661131 -             960924. ref SDS 6 4454
661132 -
661134 -              ..
661135 -         k.  By issuing the record of a few key meetings, Com Manager
661136 -             ties together all prior communication that impacts the
661137 -             current meeting and provides a focused expression that
661138 -             guides action going forward in relation to objectives,
661139 -             requirements and commitments, ref DIT 2 PQWS, under a
661140 -             theory of Command and Control of the record, as explained
661141 -             in POIMS. ref OF 1 1113
661142 -
661144 -              ..
661145 -         l.  The strength of the process is that just as bad management
661146 -             infects every aspect of performance, causing a downward
661147 -             spiral, noted on 011006, ref SDS 18 O99K, so too working
661148 -             intelligently, reported by USACE, ref DRP 6 6172, is
661149 -             leveraged by the same army of people spreading accurate
661150 -             understandings aligned with objectives, requirements and
661151 -             commitments, ref DIT 2 AN5G, as further explained, also,
661152 -             in the record on 011006. ref SDS 18 W56K
661153 -
661154 -
661155 -
661156 -
661157 -
6612 -

SUBJECTS
Story People Think through Connecting Chronolgies Cause Effect Give D
Scribe Com Manager Deliberates Organizational Memory Different Tasks

6804 -
680501 -  ..
680502 - Intelligence, Concurrent Discovery from Crafting the Story
680503 -              ..
680504 -             Proactive Risk Management Discovers Small Problems
680505 -
680506 -         m.  Most of the Com Manager's time is performing the eight (8)
680507 -             steps for creating a record of organizational memory (like
680508 -             this one) to improve understanding and following up, as
680509 -             reported on 011219, ref SDS 15 4W4L
680510 -             ..
680511 -             Constructing a common story on current events that
680512 -             accounts for the history of prior events, diverse
680513 -             perspectives of participants, and aligns with objectives,
680514 -             requirements and commitments, strengthens listening, i.e.,
680515 -             understanding and follow up.  Just as the boss is always
680516 -             asking the accountant for the "bottom line," so, too,
680517 -             everybody wants to know....
680519 -  ..
680520 -                             What's the story?
680521 -
680522 -
680523 -             ...because people think through stories, as reported on
680524 -             900303, ref SDS 1 3016, and more recently on 000307.
680525 -             ref SDS 13 0783  On 020608 Dave Snowden with IBM reports
680526 -             that narrative and stories are a big part of knowledge
680527 -             management. ref SDS 20 NP54
680528 -             ..
680529 -             One of the most critical parts of the story is time,
680530 -             as seen from the common question people ask everywhere....
680531 -
680532 -
680533 -                            Then what happened?
680534 -
680535 -
680536 -             People are deeply interested in the sequence of events
680537 -             because that imparts knowledge of cause and effect, which
680538 -             provides guidance on planning for and reacting to similar
680539 -             circumstances in the future.
680540 -             ..
680541 -             Better listening through a common story creates and
680542 -             maintains shared meaning so that people take complementary
680543 -             action, rather than be drawn down the wrong path by the
680544 -             Pied Piper's powerful song of common sense that sounds so
680545 -             sweet and alluring during the constant fog of war caused
680546 -             by the cloud of information overload, see NWO. ref OF 3
680547 -             4325
680548 -             ..
680549 -             Creating a structure that identifies context within
680550 -             the story makes information efficient for busy people to
680551 -             use.  Busy people don't have a lot of time for thinking,
680552 -             shown on 970910. ref SDS 11 3479  Therefore facilitating
680553 -             thinking by providing a common story saves time and money
680554 -             by avoiding mistakes otherwise caused by incorrect
680555 -             understanding due to cursory analysis, explained in NWO.
680556 -             ref OF 3 4077
680557 -                 ..
680558 -                 This addresses Gary's question about how daily
680559 -                 managers are involved in the record, per above.
680560 -                 ref SDS 0 MM9H  Busy people generally are too busy to
680561 -                 consistently engage the details of an SDS record like
680562 -                 this one, beyond review to provide feedback that
680563 -                 refines accuracy and to understand context needed for
680564 -                 taking action.
680566 -                  ..
680567 -                 An example of the feedback process showing managers
680568 -                 involvment with the record is reported on 961010,
680569 -                 ref SDS 7 0001, and further on 961011. ref SDS 8 RG5F
680571 -              ..
680572 -             Tying things together and checking alignment through
680573 -             linking (as seen in this record), and assigning organic
680574 -             structure for managing context, reveals a constant stream
680575 -             of...
680577 -  ..
680578 -
680579 -                               Action Items
680580 -
680581 -             ...that are overlooked, and so enable people to correct
680582 -             small deviations before they become big problems.
680583 -             ref DIT 2 IL3J  Avoiding problems is the biggest source of
680584 -             saving time and money under Aristotle's rule set out in
680585 -             NWO. ref OF 3 JV3G  The Com Manager avoids common
680586 -             experience reported on 921127 where seemingly
680587 -             inconsequential details become major problems as small
680588 -             leaks of time and money become a flood of crisis, conflict
680589 -             and calamity. ref SDS 3 0674
680590 -
680592 -              ..
680593 -             Interview Investige Discover Opportunity Problems
680594 -             Facilitate Communication by Adding Intelligence
680595 -             Expand Span of Attention to Facilitate Communication
680596 -
680597 -         n.  The Com Manager contacts affected people to gather
680598 -             information for planning and positioning the record in a
680599 -             constructive story that builds and maintains shared
680600 -             meaning.  The Com Manager expands span of attention by
680601 -             helping people think through solutions that align with
680602 -             objectives, requirements and commitments. Sometimes the
680603 -             Com Manager conducts a meeting to mentor people on how to
680604 -             use the record for an effective meeting, occasionally, the
680605 -             Com Manger may ask a question or two to facilitate
680606 -             progress. ref DIT 2 EZ4O
680607 -
680608 -
680609 -
680610 -
680611 -
6807 -

SUBJECTS
Credit Everybody Hero Hard Work Psychologically Demanding Create Orga
Name Com Manager Does Not Appear in Record Produced for Client

7204 -
720501 -              ..
720502 -             Image Positive for Everyone Focus on Getting Things Done
720503 -             Com Manager Not in the Record Credit Goes to Others
720504 -
720505 -         o.  The record is issued in the name of assigned staff and
720506 -             their organization. The Com Manager's name never or rarely
720507 -             appears in the record. The record strives to make everyone
720508 -             look good, and by helping people be aware of work history
720509 -             in relation to objectives, requirements and commitments,
720510 -             this can largely be accomplished so that things get done
720511 -             correctly on time and within budget. ref DIT 2 Y35N
720512 -
720513 -
720514 -
720515 -
720516 -
7206 -

SUBJECTS
Number Com Managers Varies
Johnson Asks How Many Managers Can Com Manager Support
Com Manager Attend Some Meetings So One Com Manager Supports Large Gr

7405 -
740601 -  ..
740602 - Com Manager How Many Managers Supported?
740603 -
740604 -
740605 - Gary continues...
740606 -
740607 -   4.  It would seem that a full time Com Manager could handle material
740608 -       for more than one other manager if the managers were closely
740609 -       related. Too much email or too many meeting could simply swamp
740610 -       anyone trying to organize a reasonable portion of the ongoing
740611 -       record. ref DRT 1 OS8J
740612 -         ..
740613 -         Submitted ref DIT 2 0002, per above saying....
740614 -
740615 -         p.  How many people can a Com Manager help?
740616 -
740617 -             Morris asked this question on 000517. ref SDS 14 2537
740618 -
740619 -             It depends on the organization structure. On the CDWR
740620 -             project with PG&E, one person helped several hundred to
740621 -             perhaps a thousand, ref DIT 2 456J, because the record was
740622 -             prepared for a small group, but it was distributed widely
740623 -             within PG&E and within the State of California to their
740624 -             project staff. This goes to your point on 011006 about how
740625 -             to help big organizations, like Aerospace company, Lockheed, IBM,
740626 -             Microsoft, etc., avoid continual problems. ref SDS 18 EL5F
740627 -             ..
740628 -             Results of the Com Metrics deployed, ref DIT 2 4E7M,
740629 -             as described here were reported on 941208. ref SDS 5 8841
740630 -             ..
740631 -             Similar results occurred with USACE, where one
740632 -             person supported a small group of 10 or 20, but spread out
740633 -             to hundreds who reviewed the record directly counting
740634 -             contractor, subcontractors, Port of Oakland, State of
740635 -             California, outside consultants, and so on. ref DIT 2 KC8I
740636 -             ..
740637 -             So, the key is placing the Com Manager at the
740638 -             strategic position where communication emanates to
740639 -             everyone, and where decisions on taking action occur that
740640 -             impact value at risk.
740641 -
740642 -
740643 -
740644 -
740645 -
740646 -
740647 -
740648 -
740649 -
740650 -
740651 -
740652 -
740653 -
740654 -
740655 -
7407 -