THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700



Date: Fri, 29 Nov 2002 17:11:19 -0800

04 00074 61 02112901




Mr. Garold L. Johnson
dynalt@dynalt.com
Dynamic Alternatives
PO Box 59237
Norwalk, CA 90652
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Subject:   Weblogs Foster Culture of Knowledge for Using SDS

Dear Gary,

Thanks for good news in your letter today discussing K-Logs, for using the Internet to keep a journal of daily work, thoughts and ideas that are fast and easy to share with others, called variously klogs, blogs and weblogs. This research, showing interest in good management, supplements your letter on November 26 reporting other software is starting to support customers who value the things SDS does. These changes in work practice foster a culture of knowledge that helps people understand SDS.
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Your analysis of weblogs taking hold in government, industry and education aligns with Mike Poremba's report on March 1, 2002 comparing weblogs and SDS. The good news is that people are getting back to the basics. Good management called out by Stephen Covey, to keep a journal strengthens memory and sharpens understanding, reviewed on December 5, 1992. Peter Drucker reviewed on November 30, 1993, makes a similar point about the need for analysis. The era of "feel good" management discussed on November 23, 1991, where people do whatever they feel like at the moment, and hope somebody else can be talked into paying for it, may be receding from the halcyon days of executives failing to invest time for thinking to understand content and relying instead on style, reported on January 3, 1996 The move toward weblogs to capture a greater share of daily working information in journals shows transformation to good management from realization that doing good is ultimately better than looking good making a Powerpoint presentation, as reported on February 4, 2002 relating the Enron case.
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A few months later, after Mike observed SDS being used, he commented on May 31 that SDS has more efficient functionality than he has experienced using weblogs. Similarly, Morris Jones reported a year earlier on April 25, 2001 that SDS is a utopia because everything is in the right place at the right time. Then, on September 24, 2001 Morris explained SDS has unique capability for improving management. Jack Park summed up several years of research in association with Doug Engelbart and SRI, saying on November 30, 2000 that SDS has the right design for Knowledge Management and the user interface that makes the design useful to people.
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Weblogs, email, the Internet, cell phones, Microsoft Word, Powerpoint and other IT solutions are strong enabling forces that grow cultural awareness about things SDS does that people care about to get work done correctly, on time and within budget, which Morris asked about on April 26, 2001. You pointed out separately a few days ago on November 26 that SDS makes good management fast and easy by empowering people to work intelligently. Otherwise high priced lawyers must be hired to perform case management preparing for trial when people fail to get things done correctly, on time and within budget. Without SDS, nobody has time to work intelligently, because good management seems like gold-plated overkill that is unncessary and too expensive, as reported on March 24, 1989.
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Another condition that may be evolving on the job is the new practice of paying people to use good management capturing the record of daily working information for organizational memory, which has been adopted for the sales force at Intel, cited by Morris on July 30, 2002.
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As the practice of paying people to use good management expands to engineering, operations, the executive suite, legal, admin, personnel, IT, to permeate the entire enterprise, old attitudes of doing just enough to get by and hoping that working intelligently is unnecessary overkill, will crumble under the weight of evidence, listed in part on October 3, 2001, that shows good results cannot be sustained by bad management that eschews accountability under a false, shallow masquarde of risk management, reported widely on February 4, 2002.
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Every year the mountain of evidence rises supporting Drucker's view that good management is the only way to sustain good results.
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Enabling forces, like paying people to use good management, and people getting used to performing good management by creating a record of daily work in a weblog, foster habits that grow the market for disruptive technologies like SDS, discussed with Doug Engelbart on November 20, 2001.
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Everyday email, klogs, blogs, weblogs, Powerpoint and other IT methods make bumbling faster and easier, turning communication into the biggest risk, rather than the biggest asset, in enterprise under reasoning in POIMS. Growing losses, illustrated by the Enron case, will overwhelm long-standing barriers caused by fear of learning and by fear of accountability, so that people are no longer prevented from using SDS to create organizational memory for saving time and money, also reported on March 24, 1989.
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Morris discussed this attitude more recently on December 11, 2001 explaining that many people ignore the cardinal rule of good management...

An ounce of prevention is worth a pound of cure!
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I called Morris this afternoon and later called Bill DeHart to ask if they have seen indications that weblogs are being used in light of fears about accountability from email? Morris and Bill both indicated having seen no evidence so far that weblogs are being used at Intel and PG&E respectively. So, the revolution still has some challenges ahead.
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None-the-less your report today shows that brick by brick a path is being constructed to escape the trap of "information overload" by embarking on a new way of working that leads to a culture of knowledge, as explained in POIMS.
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Sincerely,



Rod Welch
rodwelch@pacbell.net
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Post Script

By copy am asking Eric Armstrong who works at, or with, Sun, which is another technology bell weather firm, and, am asking Dave Snowden and Ross Armstrong at IBM, along with Bill DeHart at PG&E if they are familiar with weblogs, as related in your letter today. Also, giving Mike Poremba a chance to comment about the representation of his report on SDS. ..
Copy to:
  1. Armstrong-IBM, Ross, armstror@us.ibm.com
  2. DeHart, Bill, bdehart@attbi.com
  3. Snowden, Dave, SNOWDED@uk.ibm.com
  4. Wagoner, Bill, wrwagoner@hotmail.com
  5. Poremba, Michael, michael_poremba@yahoo.com

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