CONTACTS 
0201 - Chips & Tech.                                                                                                                                                  O-00000039 0101
020101 - Mr. Morris E. Jones
020102 - Sr. Vice President

SUBJECTS
Web Site Planning, Design
Web Demonstrate Business Intelligence
Disallusioned by Technology Failed Promise
Subject Indexing is Complex, Others Have Failed
Home Page, Concepts, Subjects, Search Engine
Phased Introduction of Capability, Subject Search
Telecon Morris on Subject Search Support
Intelligence Business
Intel Acquires Chips & Technologies Morris New Assignment at Intel

2311 -
2311 -    ..
2312 - Summary/Objective
2313 -
231301 - Follow up ref SDS 28 1672, ref SDS 25 4592.
231302 -
231303 - Scheduled possible meeting with Morris in about 2 weeks to design a
231304 - Communication Metrics Web site to deliver of "business intelligence."
231305 - Morris asked again about solving subject identification challenges,
231306 - ref SDS 0 3865, but we did not take time to review prior work on this.
231308 -  ..
231309 - Submitted, ref DIT 1 1409, to ask Morris to schedule time for Web site
231310 - design.  I advise of Dave Vannier's new title, by submitting Dave's
231311 - letter, ref DRP 1 0140.  Include analysis of IBM's announcement of
231312 - "business intelligence." ref SDS 26 3342.
231313 -
231314 -     [On 980315 Morris did not receive the letter. ref SDS 29 2520]
231316 -      ..
231317 -     [On 980328 submitted follow up to schedule meeting, ref SDS 30
231318 -     3785.
231319 -
231320 -
231322 -  ..
2314 -
2315 -
2316 - Discussion
2317 -
231701 - Schedule Meeting OA 980320 for Design Support on Web Site
231702 - Communication Metrics use Internet to Deliver Business Intelligence
231703 - Intel Acquisition Chips & Tech Completed Morris' New Assignment Begun
231704 -
231705 - I asked about meeting to help design a Communication Metrics Web site
231706 - to deliver "business intelligence."
231708 -  ..
231709 - Morris feels he may have time for this now that the transaction has
231710 - been completed on Intel acquiring Chips and Technologies.  This took a
231711 - lot of Morris' time the past year.  There are still transition issues,
231712 - which Morris has to address, but things are beginning to settle down
231713 - in his new assignment at Intel.  This concludes the trilogy from
231714 - reliance on conversation for accurate communications in 1989,
231715 - ref SDS 1 CJ9J, to awards for outstanding financial management in
231716 - 1988 and 1989, reported on 951011, ref SDS 4 5008, discovery that
231717 - executives "cooked the books" reported on 911221, ref SDS 2 6632, not
231718 - enough time to learn good management during downsizing on 920215,
231719 - ref SDS 3 4459, company not mature enough for good management on
231720 - 951228. ref SDS 5 1005
231722 -  ..
231723 - Today, Morris seems to concur with analysis of IBM's announcement of
231724 - plans to market "business intelligence," as mostly marketing hype.
231725 - ref SDS 26 1247 and ref SDS 26 2716.
231727 -  ..
231728 - Morris said he might be able to meet on this in about 2 weeks, when he
231729 - gets a break from his teaching assignment at San Jose State.
231731 -  ..
231732 - He asked me to send him an email at work because Teri and Jeff are
231733 - using his home address alot these days.
231734 -
231735 -     Did this at ref DIT 1 2885.
231736 -
231737 -     [On 980315 Morris did not receive the letter. ref SDS 29 2520]
231739 -      ..
231740 -     [On 980404 scheduled meeting for 980405. ref SDS 32 1778]
231741 -
231743 -  ..
231744 - Subject Identification is Challenging; Using Web Search Engines
231745 -
231746 - Morris feels users will want a search engine for a Web site.
231748 -  ..
231749 - He indicated that existing popular search engines might be adequate,
231750 - and cited "fuzzy subject" search methods.
231751 -
231752 -     [On 980403 Reuters reported study that Internet search engines are
231753 -     not efficient. ref SDS 31 5275]
231755 -  ..
231756 - Morris noted difficulties people have trying to devise, apply and
231757 - maintain "organic subject structure" to find information when needed,
231758 - discussed previously on 960406. ref SDS 6 4249  Last year on 970116 he
231759 - described frustrations trying to find information in time to be
231760 - effective on the job. ref SDS 7 3109
231762 -  ..
231763 - Today, Morris gave an example of the difficulty in the military trying
231764 - to establish generic classifications.
231765 -
231766 -      [On 980405 Morris again cited challenge of subject management
231767 -      because everything is related to everything else. ref SDS 33 FN9F
231769 -  ..
231770 - These difficulties support the U.S. Air Force Institute of Technology
231771 - paper on information entropy that relates cost growth to failure of
231772 - information systems. ref SDS 9 0108, which was applied by US Army
231773 - Corps of Engineers in reporting on cost savings using Communication
231774 - Metrics by reducing "rework" which is accomplished by using the SDS
231775 - subject management methods. ref SDS 11 1273
231777 -  ..
231778 - Morris and I discussed SDS "organic subject structure" on 970116 when
231779 - he asked how SDS solves the problem of "fractionalized subjects."
231780 - ref SDS 7 1732   At that time we considered one SDS solution that has
231781 - worked in the U.S. military and elsewhere is to use natural structures
231782 - endemic to business settings, e.g., laws, contracts, specs, schedules,
231783 - budgets, etc. ref SDS 7 2217
231785 -  ..
231786 - Ultimately, subject structure management reflects the role of culture
231787 - in establishing over time common ways of describing things.  SDS and a
231788 - Communication Manager facilitate this process by regularizing subject
231789 - assignments and presenting opportunities for people to encounter
231790 - consistent word structures associated with events and information that
231791 - are common in a discipline or organization.  The alternative is for
231792 - meaning to wander according to the winds of daily activity.  Over a
231793 - very long time, the wind can shape a mountain.  Most organizations can
231794 - benefit from establising common meanings through an organic subject
231795 - structure within a few weeks and months using Communication Metrics.
231797 -  ..
231798 - Delivering useful business intelligence, brings people into alignment
231799 - more quickly because self-interest dynamics encourage use of the
231800 - record rather than personal hunch, guess and gossip.
231801 -
231803 -  ..
231804 - Experience with Comm Metrics Shows Value of Business Intelligence
231805 -
231806 - People who have not used Communication Metrics are discouraged because
231807 - earlier efforts by big organizations have failed.
231809 -  ..
231810 - They are reluctant to try Communication Metrics that applies SDS and a
231811 - dedicated "pilot" (Communication Manager), in part for the reason AT&T
231812 - is reported to have rejected Microsoft's proposal in the early 80s to
231813 - provide a better Unix operating system: to wit, AT&T didn't want help
231814 - from a small company, ref SDS 8 1847.  AT&T felt a problem they could
231815 - not solve required a solution from someone bigger than themselves.  A
231816 - large part of the power of religion derives from having faith in
231817 - larger forces.  In another context this supports the notion that "big
231818 - is better."
231820 -  ..
231821 - Bill DeHart mentioned in a discussion a few days ago on 980304 that
231822 - experience during the past several years shows that SDS organizes
231823 - information better other systems at PG&E, Bechtal and Sprint, where he
231824 - has been managing a project for the past year or so. ref SDS 28 1426
231826 -  ..
231827 - Morris noted that his work with Intel, who acquired Chips &
231828 - Technologies last month, shows they use a lot of acronyms in dialog
231829 - and documents which is difficult for new people to pick up.  He
231830 - indicated Intel has a large index of definitions.
231832 -  ..
231833 - I suggested Intel's acronym index would be one source of an SDS index
231834 - for organizing information.  It is a structure endemic to their
231835 - culture.
231836 -
231837 -        [On 040513 Gary requested SDS support to manage acronyms at
231838 -        Boeing. ref SDS 34 TJ5J
231839 -
231840 -
231842 -  ..
231843 - Effective Communication for a Community Requires Common Story
231844 - Communication Metrics Adds Value Apart from Subject Identification
231845 -
231846 - We discussed briefly this morning that managers do not have enough
231847 - time to think, per presentation to PMI on 970910, ref SDS 10 2139, and
231848 - letter from Dave Vannier at Intel, ref DRP 2 2783, received on 971126.
231849 - ref SDS 13 3849
231851 -  ..
231852 - Therefore, before people get around to...
231853 -
231854 -
231855 -                          having enough time
231856 -
231857 -
231858 - ...to use a search engine, they need initial help getting a coherent,
231859 - common story that is aligned with controlling forces, in order to make
231860 - sense of what is transpiring, per Dave Vannier's comment that he
231861 - spends all of his time in meetings. ref SDS 13 3849; Bill DeHart's
231862 - comment last week. ref SDS 28 3106; report at PMI meeting last year
231863 - that executives do not have enough time to think. ref SDS 10 2139  The
231864 - first objective is to generate accurate, useful intelligence.  Get
231865 - people used to working with it.  Then we will show how to solve
231866 - fractionalized subjects.
231868 -  ..
231869 - Morris asked about Dave's current job.
231871 -  ..
231872 - I mentioned he changed assignments last October. ref SDS 12 0637
231874 -  ..
231875 - I will let Morris know Dave's new job title in the email scheduling
231876 - our visit in a few weeks.
231877 -
231878 -     Did this at ref DIT 1 8832.
231879 -
231880 -
231881 -
231882 -
231883 -
231884 -
231885 -
231886 -
2319 -
2320 -