THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: February 21, 1996 01:25 PM Wednesday; Rod Welch

Called Tom Landauer on his progress with an outline for PMI event.

1...Summary/Objective
2...Tom's Biography
3...Welch Background, History Communication Metrics
4...Communication Metrics
5...Evidence of Usefulness
.....Study
6...Improving the Alphabet
7...Credible Speakers Overcome Ignorance, Fear, Denial
8...2nd Speaker & Independent Commentary/Analysis
9...Building New Knowledge, Not Parroting Others Work
10...Explaining Cognitive Science - Need Credibility
11...4th Speaker, The Trouble With Computers
12...Please the PMI Audience with Coherent Ideas
13...Follow Up


..............
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CONTACTS 
0201 - University of Colorado                                                                                                                                             O-00000603 0201
020101 - Mr. Thomas K. Landauer

SUBJECTS
PMI Event, Planning, Jul, Speakers,
Landauer, Tom

0504 -
0504 -    ..
0505 - Summary/Objective
0506 -
050601 - Follow up ref SDS 21 7555, ref SDS 17 0001.
050602 -
050603 - Tom was concerned about speaking on Communication Metrics, since he
050604 - has not worked with these ideas and has no body of evidence showing
050605 - their usefulness.  We discussed his presentation as the 4th speaker is
050606 - to explain the challenge of usefully automating "management," as shown
050607 - below. ref SDS 0 5162 I am collaterally interested in his observations
050608 - about the grounding of Communication Metrics as presented in the New
050609 - World Order paper, based on his expertise in cognitive science.  Our
050610 - 2nd speaker will do this and Tom might be able to fill that role or
050611 - recommend someone who can.
050613 -  ..
050614 - I need to submit the NWO paper and the report from PG&E on usefulness
050615 - of the technology.
050616 -
050617 -     [On 960222 Did this. ref SDS 23 0001]
050618 -
050619 -
050621 -  ..
0507 -
0508 -
0509 - Progress
0510 -
051001 - Tom's Biography
051002 -
051003 - I asked Tom for his bio; actually to approve what I prepared based on
051004 - his book at ref SDS 22 line 184.  Initially he apologized for not
051005 - submitting the outline as indicated in his message at ref SDS 16 line
051006 - 53.  He said this has been a busy time for him, so he hasn't had time
051007 - to focus on the Asilomar matter, as he had hoped when he called last
051008 - month.
051009 -
051010 -       [Received the bio at ref SDS 25 line 116.]
051012 -  ..
051013 - We had an extended discussion today.  He is a professor of cognitive
051014 - science in the psychology department at the University of Colorado,
051015 - which is the precise area of discipline we need for the 2nd speaker,
051016 - and which I have been seeking for the past week or so.
051017 -
051018 -
051019 -
051020 -
0511 -

SUBJECTS
Welch Background Leading to SDS, POIMS, Communication Metrics
Landauer Tom Professor Asks about Welch Background History of Commun

0704 -
070501 -  ..
070502 - Welch Background, History Communication Metrics
070503 -
070504 - Tom asked about my background.
070506 -  ..
070507 - Reviewed meeting on 960103 with U.S.  Army Corps of Engineers.
070508 - ref SDS 13 0876  Welch v.  State of California litigation revealed,
070509 - over a 20 year period, the manual process of making "connections,"
070510 - which now appears to evolve from the original meaning of religion, and
070511 - may reflect the way the human mind inherently creates knowledge from
070512 - information.  More recent work with computers indicates that
070513 - automating and integrating the "connecting" process with "time" and an
070514 - organic subject structure may supplement the mental processes of
070515 - thinking, remembering and communicating.
070516 -
070517 -     [On 000723 background in Welch v California, ref SDS 31 0001, and
070518 -     history of SDS development. ref SDS 31 0008
070519 -
070521 -  ..
070522 - Communication Metrics
070523 -
070524 - Tom asked for an explanation of Communication Metrics in relation to
070525 - Asilomar agenda developed on 951114. ref SDS 10 5692
070527 -  ..
070528 - Communication Metrics is explaind in the New World Order ... paper,
070529 - ref OF 14 2864 and at ref OF 14 8577  In sum, Com Metrics applies
070530 - technology to automate and integrate the management cycle -- also
070531 - "learning cycle" -- (plan, perform, report) with traceability to
070532 - original sources that converts information into knowledge, and enables
070533 - the retrieval of relevant knowledge within a useful time frame, so
070534 - that it leverages or lifts innate capacities.
070535 -
070537 -  ..
070538 - Evidence of Usefulness
070539 -
070540 - Tom asked for evidence that Communication Metrics works, reflecting
070541 - Morris' question on 951103 about what's an effective metric of
070542 - communication? ref SDS 8 7777  Examples of need for Com Metrics are
070543 - reported on 950327. ref SDS 3 0200
070545 -  ..
070546 - I cited the memo from PG&E on 941230, where Communication Metrics was
070547 - applied by SDS and POIMS technology. ref DRP 2
070549 -  ..
070550 - Tom said he has not seen the PG&E memo.
070551 -
070552 -        [On 960224 example of need for improving human memory and
070553 -        example showing Com Metrics is effective. ref SDS 24 7400
070554 -
070555 -        [On 970418 recieved new evidence from use by U.S. Army Corps of
070556 -        Engineers. ref SDS 27 3368]
070558 -         ..
070559 -        [On 971008 another report on benefits of adding intelligence to
070560 -        management reduces mistakes. ref SDS 28 2979]
070562 -         ..
070563 -        [On 981027 confirmed cost savings using Communication Metrics,
070564 -        which requires a miracle. ref SDS 29 7315]
070566 -  ..
070567 - I noted a predicate to obtaining more evidence is to show sufficient
070568 - support for the underlying rationale that convinces people to try the
070569 - methodology, for the reasons Tom sets out in his book, reviewed on
070570 - 950710. ref SDS 4 2004
070572 -  ..
070573 - We cannot get evidence unless people use the methodology, and people
070574 - are reluctant to try new methods that conflict with cultural heritage,
070575 - absent encouragement from credible sources.
070576 -
070577 -        [On 960612 Lynn Conway had similar challenge introducing VLSI
070578 -        methodology, reported by Gilder in his book "Microcosm." ...
070579 -        ref SDS 26 1368]
070581 -         ..
070582 -        [On 000227 KM project tries to solve problem. ref SDS 30 8897
070584 -      ..
070585 -     Study
070586 -
070587 -     I did not ask at this time for Tom to support the study proposed
070588 -     for SCU, which was submitted to Tom at ref DIP 3.  The study is
070589 -     needed to develop the wider experience Tom says is needed.  I made
070590 -     this request in the letter submitted on 951109. ref SDS 9 5672
070591 -
070592 -     "Remembering" is an aspect of human biology which Communication
070593 -     Metrics is aimed at improving, along with thinking and
070594 -     communicating. ref SDS 5 0759
070595 -
070596 -        [On 960224 difficulty remembering reviewed. ref SDS 24 4522]
070597 -
070598 -
070600 -  ..
070601 - Improving the Alphabet
070602 - Credible Speakers Overcome Ignorance, Fear, Denial
070603 -
070604 - Tom asked why I want him to speak to PMI?
070605 -
070606 - I explained need for a credible speaker on underlying theory to
070607 - support a new management science that can lift civilization in like
070608 - manner as the invention of the alphabet, which is still our primary
070609 - "knowledge" tool, per discussion with Intel. ref SDS 6 5849
070611 -  ..
070612 - I gave the explanation given to Dr. Brusman when he asked this
070613 - question at ref SDS 11 0876:  a credible source can more likely
070614 - penetrate the ignorance, fear and denial that hamper good "faith"
070615 - investigation, so people can take up the methodology, similar to
070616 - introducing the alphabet that took 5,000 years to become a cultural
070617 - norm.  Shortening this time frame, to say 5 - 10 years, or even 100
070618 - years, requires people like Tom to investigate and report on their
070619 - findings on correlations with sound science and theory.  This requires
070620 - an explanation under cognitive science, his field, to alert executives
070621 - and managers that the "Information Highway" impedes knowledge work,
070622 - i.e., management, and it can only be converted from a liability, which
070623 - it is now, to an asset, under the prescriptions in Tom's book, per
070624 - analysis at ref SDS 4 line 277.
070626 -  ..
070627 - Tom seemed to appreciate that automation is not being adequately used,
070628 - which is a central message of his book that caused me to contact him
070629 - about speaking at Asilomar.
070630 -
070631 -
070633 -  ..
070634 - 2nd Speaker & Independent Commentary/Analysis
070635 -
070636 - I explained a collateral interest in research on how the human brain
070637 - functions relative to questions in cognitive science, per ref SDS 20
070638 - line 59, which is the scope for our second speaker, whom we are
070639 - looking to replace.  I read out the ideas for the second speaker at
070640 - ref SDS 10 line 205, and why we think we need a cognitive scientist
070641 - like Tom, per ref SDS 19 line 258 and ref SDS 20 line 60.
070643 -  ..
070644 - Tom said no one has the answers to these questions.
070646 -  ..
070647 - I explained my work with SDS that has led to certain clues that offer
070648 - possibilities for progress, per the notes submitted to Tom of the
070649 - meeting with the Santa Clara University Psychology Department,
070650 - ref SDS 9 line 53.  We considered briefly the point in his book on the
070651 - slowness of the market place to adopt better usefulness, ref SDS 4
070652 - line 792, and his point that use of technology divulges new theories
070653 - and explanations that drive scientific research, ref SDS 4 line 826.
070654 - That is how Communication Metrics came about.  Use of SDS over the
070655 - past 13 years, and continuous development has led me to inquire of
070656 - scientists, like Tom, what they think about the ideas and to test them
070657 - out.
070658 -
070660 -  ..
070661 - Building New Knowledge, Not Parroting Others Work
070662 -
070663 - Tom said scientists engaged in serious scholarship on these issues do
070664 - not want to present ideas of others, such as my formulation of
070665 - Communication Metrics.  He said that is not his term.
070667 -  ..
070668 - We considered the idea that scientists are engaged in the process of
070669 - growing knowledge.  This entails finding correlations from phenomena
070670 - and testing any and all sources to advance understanding.
070672 -  ..
070673 - The New World Order ... paper will be published in May.  It draws on
070674 - ideas from Aristotle, Landauer, Campbell, Kissinger and many others to
070675 - help people understand and improve their lives by applying automated
070676 - integration to convert information into knowledge more effectively.
070677 - This is the first step to wider testing which Tom cites in his book
070678 - per analysis at ref SDS 4 3848, submitted to Tom via ref DIP 2 line
070679 - 33.
070681 -  ..
070682 - Serious scholarship must show consistency with prior understandings
070683 - and good reasons for departure from accepted ideas and methods.
070685 -  ..
070686 - As a professor of Cognitive Science, Tom is positioned to examine the
070687 - New World Order... paper that defines Communication Metrics.  His
070688 - experience at Bell Labs building a text editor with strong subject
070689 - indexing, shown by review of Tom's book on 950710, ref SDS 4 0003,
070690 - appears to apply Communication Metrics concepts for flexible structure
070691 - of text, as a knowledge tool, explained on 890523, ref SDS 1 P13O, and
070692 - in POIMS that presents a common sense notion of "thinking through
070693 - writing," which is strengthened by SDS. ref OF 10 3742  The idea that
070694 - thinking is strengthened through writing, i.e., by the exercise of
070695 - constructing text, seems to be supported in Henry Kissinger's book
070696 - reviewed on 940609. ref SDS 2 4238.
070698 -  ..
070699 - Tom said there is a large nugget of truth in proposing greater use of
070700 - text, suggested by Kissinger and supported by SDS, above, ref SDS 0
070701 - E267, rather than relying on pictures and dialog to capture, shape and
070702 - apply knowledge.  Tom, also, noted that a scientist has a greater duty
070703 - to accuracy than does an observer of international diplomacy like
070704 - Henry Kissinger.  I explained that Tom was contacted for the purpose
070705 - of adding rigor to analysis, as he suggests today.  Communication
070706 - Metrics needs the scientific discipline of honest inquiry and testing
070707 - by capable people dedicated to the pursuit of good ideas.
070708 -
070710 -  ..
070711 - Explaining Cognitive Science - Need Credibility
070712 -
070713 - Tom suggested I give the 2nd speaker remarks on cognitive science.
070714 -
070715 - He described himself as a curmudgeon who demands testing and
070716 - experience with new ideas.
070718 -  ..
070719 - He said my explanations of the issues are compelling.
070721 -  ..
070722 - I thanked him, but noted the need for others to support the ideas by
070723 - speaking and writing.  I cannot do the whole thing alone. Having
070724 - developed the methodology, it must be examined and reported by
070725 - credible sources so others who lack the time and skill for thorough
070726 - investigation can gain the faith they need to try a new direction that
070727 - in fact conflicts with trends toward greater and greater summary in
070728 - knowledge work over the past 5,000 years, as explained in the NWO
070729 - paper.  This is the only way to acquire the experience needed to form
070730 - new "knowledge" about the usefulness of Communication Metrics.
070731 -
070733 -  ..
070734 - 4th Speaker, The Trouble With Computers
070735 -
070736 - I noted that Tom need not endorse nor even review in any serious way
070737 - the meaning of Communication Metrics, since his scope, as the 4th
070738 - speaker for this event, is fairly limited to explaining why automation
070739 - has not improved management productivity.  I only mention today the
070740 - prospect of him delivering remarks as the 2nd speaker, as well as the
070741 - 4th, because of his interest and experience in cognitive science.
070742 - Alternatively, he may be able to recommend someone for this role.
070744 -  ..
070745 - Tom wanted to make sure his remarks would fit with our agenda.
070747 -  ..
070748 - I read the agenda rev 5, ref OF 2 line 17, including his scope as the
070749 - 4th speaker at ref OF 2 line 40, and the explanation of the 2nd
070750 - speaker on cognitive science from the event development at ref SDS 10
070751 - 5692
070752 -
070753 -
070755 -  ..
070756 - Please the PMI Audience with Coherent Ideas
070757 -
070758 - Tom asked if his presentation should be aimed for my approval or the
070759 - PMI audience.  I explained our objective to present a coherent set of
070760 - ideas, rather than just have a bunch of people show up and say
070761 - whatever is on their mind.  Tom agreed it is important to coordinate
070762 - remarks so attendees in a professional development event are not
070763 - pulled in different directions.  This does not mean we are seeking
070764 - lock step adherence to an ideology.  The purpose of getting an outline
070765 - is to force disclosure of how the Communication Metrics ideas are
070766 - evaluated.  This is part of the usefulness issue Tom makes in his
070767 - book.  I have opinions of usefulness from actual use for 13 years.
070768 - Others who do not have this experience can comment on theoretical
070769 - underpinnings based on what they have experienced, read and
070770 - considered, so that deviations can be investigated and shortfalls
070771 - corrected where necessary.
070772 -
070774 -  ..
070775 - Follow Up
070776 -
070777 - I asked Tom to read the New World Order paper again, and see if it
070778 - does not present an adequate set of ideas for him to shape an
070779 - explanation of his book, per above understandings.
070780 -
070781 - I will submit the newer version of the paper and the evaluation by
070782 - PG&E where SDS has been used.
070783 -
070784 -
070785 -
070786 -
0708 -
Distribution. . . . See "CONTACTS"