THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: July 29, 2003 02:42 PM Tuesday;
Letters explain using SDS to advertise working "intelligently."
........SDS Records on Internet Advertise SDS, Attract Customers
2...2nd Act Demonstrates SDS Flexible Structure Enables Intelligence
3...Intelligence Killer Application Saves Time Money Improves Earnings
4...Email Killer Application Fast, Easy, Free Way to Kill Productivity
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0201/- Nixon Peabody LLP O-00000429 0601
020101 - Mrs. Mildred A. Welch
020103/- Business Department I,
0203/- Boeing O-00000816 0505
020301 - Mr. Garold L. Johnson
020303/- Modeling and Simulation O-00000816 0505
Advertising SDS Records On Internet Provide Links to SDS Home Pages t
Business Plan Revenue Internet SDS Records Published Advertising Medi
Internet Advertise Sell SDS Com Metrics SDS Records Published Adverti
Balance Costs Loss Confidentiality with Benefits of Advertising and E
Communication Metrics on Internet Search Engines
Free Advertising SDS Records on Internet Balance Costs Loss Confident
SDS Records Published on the Internet Advertising Medium for Generati
Culture Knowledge Foster with Intelligence Online Publish SDS Stuff f
Internet Search Engines Provides Powerful Advertising Medium Seem to
Web Demonstrate Business Intelligence
Balance Resistance New Methods Aganst Benefits to Assess Market Poten
Confidentiality Balances Intelligence for Collaboration
Evergreen Oil Removed from Association from 7 Wonders of the World +
Balance Costs Loss Confidentiality with Benefits of Advertising and E
Sel -Advertising SDS Records on Interent Grow Awareness Market for Wo
SDS Records High Priority for Internet Search Engines Provides Powerf
Advertising Balance Benefits of SDS on Internet Against Need for Conf
1819 - ..
1820 - Summary/Objective
182101 - Follow up ref SDS 20 0000, ref SDS 19 6O5I.
182103 - Millie wrote a letter today asking about risks to CSG from showing
182104 - plans on the Internet for an SDS project, which was evident from a
182105 - letter this morning to person who wrote asking about purchasing SDS,
182106 - based on seeing SDS records on the Internet. ref SDS 20 M95N
182108 - [On 030730 Jerry Nord reported investigating found no risk to CSG
182109 - interests from discussions to form an Agreement on using and
182110 - developing improvements and marketing SDS to help people save time
182111 - and money. ref SDS 21 4U8J
182113 - ..
182114 - Wrote a letter to Millie on balancing costs of public disclosure
182115 - (i.e., risk of revealing sensitive information), against benefits of
182116 - public disclosure showing SDS enables doing a better job, and
182117 - providing useful "intelligence" anytime, anywhere on the Internet to
182118 - help people solve daily problems, as planned on 030530, ref SDS 14
182119 - R64F, and earlier on 000802. ref SDS 9 4800
182121 - ..
182122 - Specifically the letter to Millie says....
182124 - 1. Mil,
182126 - ..
182127 - Good point in your letter today -- a copy went to Jerry so he
182128 - can comment if important CSG interests are at risk. In that
182129 - case, we can suppress sensitive information. You might notice
182130 - that Carlos' name is suppressed because experience has shown
182131 - that until people gain experience with the record, there can be
182132 - initial feelings that privacy has been breached by having names
182133 - appear on the Internet.
182136 - ..
182137 - SDS Records on Internet Advertise SDS, Attract Customers
182140 - 2. You may have noted that the record today cites planning on
182141 - 000802 to use SDS records on the Internet to demonstrate (i.e.,
182142 - advertise) that people can improve their work, and therefore
182143 - productivity and earnings, by using SDS records. If all you
182144 - can say is that "SDS works better," most customers now days are
182145 - skeptical. They don't know the difference between information
182146 - and knowledge, but they "know" that just saying "SDS converts
182147 - information into knowledge," "Don't make it so!!!" - as they
182148 - say in Missouri, and as explained on 900303. ref SDS 1 7739
182149 - People feel converting information into knowledge sounds
182150 - incredible, unbelievable, futuristic, as related at Intel on
182151 - 960315, ref SDS 3 4545, and so customers say....
182153 - ..
182154 - a. "Gosh, I don't get it!
182156 - ..
182157 - b. What does working "intelligently" mean that is different
182158 - from what I am doing? That sounds insulting? I know you
182159 - spell all this out in the Typical Day Scenario (TDS),
182160 - ref OF 8 0001, but I don't have time to read that because
182161 - I'm busy with email, wordprocessing, attending meetings and
182162 - making calls to fix problems all day.
182164 - ..
182165 - c. Why is SDS better than email, wordprocessing, going to
182166 - meetings, and talking on the cell phone?"
182168 - ..
182169 - 3. SDS records deliver "intelligence" anytime, anywhere on the
182170 - Internet enabling people to experience some aspects of using
182171 - SDS, which is the only way people can come to say...
182173 - ..
182174 - a. "Oh! I think I get it! Intellegence means connecting
182175 - things up so we understand cause and effect that enables
182176 - better work, illustrated somewhat by the recent record on
182177 - 030722. ref SDS 18 SC46
182179 - ..
182180 - b. SDS empowers people to regularly create a connected web of
182181 - "intelligence" which cannot be done with other tools.
182182 - Pretty neat!! (see on 981104, ref SDS 5 4320) Pretty
182183 - cool way of doing things!!! (see on 981106, ref SDS 6
182184 - 2070) Looks like "intelligence" is more valuable than
182185 - information. I might be willing to pay for that added
182186 - value.
182188 - ..
182189 - c. How much does it cost? What are the license requirements?"
182190 - (see another record today, ref SDS 20 M95N)
182192 - ..
182193 - 4. So, the more records we put on the web showing people can do a
182194 - better job day-in and day-out, not just when advertisers are
182195 - paid $1M to make slick looking mock-up records, but real daily
182196 - tasks that people can see relate to their lives, shown by the
182197 - list of examples on 020708, ref SDS 10 MZ6O, then more people
182198 - believe that SDS works better than other methods, and in some
182199 - cases this belief attracts potential customers, as it did with
182200 - Gary, Jerry Nord and possibly today with Carlos, and as
182201 - planned on 000802. ref SDS 9 4800 Recent experience on 030530
182202 - yielded analysis showing that since SDS records seem to be
182203 - listed at the top of any search on the Interent where a subject
182204 - is discussed, this provides opportunity to give customers
182205 - advertising visibility. ref SDS 14 R64F
182207 - [On 030807 Jerry Nord reports doing research on revenue
182208 - potential using SDS records on the Internet for advertising
182209 - because SDS records list at the top of searches on the
182210 - Internet. ref SDS 23 SB9G
182212 - ..
182213 - Confidentiality is an important objective that is balanced by
182214 - benefits of better productivity, earnings and saving lives,
182215 - which are also important objectives, reported on 030528.
182216 - ref SDS 13 0150
182218 - ..
182219 - 5. Again, just musing.
182221 - ..
182222 - You make a good point; will see what Jerry has to say.
182224 - ..
182225 - Rod
SDS Sales Strategy Educate Teach Gary Prepared Special Word V
Circle of Advocates for Transformation to SDS Strategy Build Experien
Plan Teach Educate Nancy Bucher Gary Prepared Special Word Ve
Attitudes Change Experience SDS Demonstrate Memory Better than Most,
Management 21st Century Requires Dedicated Scribe to Capture Organiza
SDS Demonstrate Nancy Bucher Planning Demonstrate SDS Because She See
Gets It For the Moment that Management in 21st Century Requires Dedic
250901 - ..
250902 - 2nd Act Demonstrates SDS Flexible Structure Enables Intelligence
250903 - Intelligence Killer Application Saves Time Money Improves Earnings
250904 - Email Killer Application Fast, Easy, Free Way to Kill Productivity
250906 - Follow up ref SDS 17 WG54.
250908 - In an earlier letter to Gary, made a similar point about
250909 - marketing approach for selling SDS.....
250911 - 1. Gary,
250913 - ..
250914 - Following up on your letter dated 030712 -- good analysis of
250915 - questions raised by KM experts worrying there isn't enough time
250916 - for capturing organizational memory in order to remember
250917 - accurately that saves time and money, where you note good
250918 - management will never be as fast and easy as bad management
250919 - because bad management requires doing nothing, as explained in
250920 - POIMS. ref OF 2 MQ6J
250922 - ..
250923 - 2. Email is a "killer" application because it provides a seemingly
250924 - "free" tool that is fast and easy for making endless mistakes
250925 - that "kill" productivity, earnings and stock prices, by
250926 - reacting in the moment, as I am doing now. In this case, there
250927 - is no value at risk, so indulging "feel good" management
250928 - (described by Morris on 911123, ref SDS 2 1331) is adequate
250929 - under the common rule: "no harm no foul."
250931 - [On 030804 Gary demonstrated SDS to Nancy is developing a
250932 - letter to follow up. ref SDS 22 OH6J
250934 - ..
250935 - 3. Since we are selling "intelligence" support, explained in
250936 - POIMS, ref OF 5 6649, (and discussed in the letter above,
250937 - ref SDS 0 UL87), the core question is whether business is
250938 - evolving toward a requirement to work "intelligently," which,
250939 - up until now, has been missing for reasons set out in NWO.
250940 - ref OF 9 4099 We see glimpses and wispers that people are
250941 - beginning to...
250943 - "Get it!!"
250945 - ...that change is essential to meet new realities of a faster
250946 - paced world, and SDS supports transformation from IT to a
250947 - culture of knowledge. Nancy's letter on 030702 noting the need
250948 - for a professional "scribe" to capture the record of
250949 - organizational memory for meetings takes a small step in this
250950 - direction, ref SDS 16 1D46, cited in the letter to you on
250951 - 030715 discussing plans for a "second act" by meeting with
250952 - Nancy to demonstrate the flexible structure of SDS makes the
250953 - work of the scribe faster, cheaper and more useful for working
250954 - "intelligently" in order to accomplish CFISR. ref SDS 17 WH68
250955 - The demonstration can show how the "better memory" that Nancy
250956 - noticed on 030702, ref SDS 16 IX8L, and how better
250957 - understanding Dave Knoll reported on 030527, ref SDS 12 0001,
250958 - are is accomplished by the flexible structure of Knowledge
250959 - Space, and so distributing "intelligence" is more productive
250960 - than sending out information technology, which Nancy requested
250961 - on 030626. ref SDS 15 ZG51
250963 - [On 030804 Gary reports SDS demonstration was accomplished
250964 - for Nancy. ref SDS 22 QU6I
250966 - ..
250967 - 4. A second question is whether a marketing channel can be
250968 - developed that enables people and organizations to save time
250969 - and money for improving productivity, earnings and stock prices
250970 - without everybody having to use SDS. In the beginning, the
250971 - effort to learn and use SDS for performing a new way of working
250972 - takes time, like the gradual transformation to complement
250973 - orality with literacy, reported on 991108. ref SDS 7 2277
250974 - Since we are forming a stronger use of literacy for working
250975 - "intelligently" a similar transformation from information
250976 - technology (IT) to a culture of knowledge should be expected,
250977 - noted by Professor Ransdell, who on 000716 encouraged patience
250978 - to sustain a difficult, but important journey. ref SDS 8 7838
250979 - Experience with alphabet technology shows that changing
250980 - foundational tools for learning and communicating is not suited
250981 - for everyone, noted by Grove at Intel, reviewed on 980307,
250982 - ref SDS 4 1657, which manifests the rule in NWO that "the human
250983 - mind is building a world for which it is not well suited."
250984 - ref OF 10 2082 This second issue is addressed by the 3-layer
250985 - architecture that empowers many to improve by re-tooling the
250986 - skills of only a few, as you are doing at Aerospace company, implementing
250987 - planning on 020820. ref SDS 11 0001
250989 - ..
250990 - 5. Don't know if we can pull it off, but that is our operating
250991 - theory of transformation following the model for doctors,
250992 - lawyers, accountants, etc, i.e., we need a new professional
250993 - role for adding "intelligence" to management.
250995 - ..
250996 - Rod