CONTACTS 


SUBJECTS
Fear Confidential Communications Reported on Internet Prevents Demons
Customer Fears Privacy Compromised by SDS Record on Internet
Internet Object Organizational Memory Worry Accountability Confidenti
Privacy, Security - Discovery
Confidentiality Privacy Communication on Internet
Mark Requests Removal of Telephone Number in

1008 -
1008 -    ..
1009 - Summary/Objective
1010 -
101001 - Follow up ref SDS 72 0000. ref SDS 69 0000.
101002 -
101003 - Received ref DRT 1 0001 from Mark following up his letter a few days
101004 - ago on 020528 pointing out there are still some SDS records on the
101005 - Internet with references to his company. ref SDS 72 Y19J  Today, Mark
101006 - says....
101007 -
101008 -    1.  When you do a Ask Jeeves search for instance here is what comes
101009 -        up.  It clearly says [my company] with phone and fax etc.  When
101010 -        you click on the link after it says [my company name] it has
101011 -        been changed to Bragget Is there no way to simply disable the
101012 -        link so if they click on it the record shows as been removed or
101013 -        it simply goes no where?
101015 -         ..
101016 -    2.  Is this really that difficult for you to do for me?  As you see
101017 -        it says [my company name] and anyone with half a brain would
101018 -        easily make the link to [my company name] from Bragget and a
101019 -        similar sounding name that discusses a brochure. ref DRT 1 IV6F
101021 -         ..
101022 -    3.  Do the search yourself and let me know by tomorrow what you are
101023 -        or are not willing to do.  And what you are and are not able to
101024 -        do. ref DRT 1 UV6K
101026 -  ..
101027 - Did the search.  Mark is correct.  For some reason Google does not
101028 - return this record, but Jeeves includes the record on 950329,
101029 - ref SDS 6 0001, in a listing that searches for Mark's company name.
101031 -  ..
101032 - I also did a search for Mark's company using Google and it came up
101033 - with the record on 010615, ref SDS 48 0001, which is not a sales
101034 - meeting with Mark, but is one of the records where Mark requests
101035 - anonymity, and this was accommodated, as reported on 030528.
101036 - ref SDS 72 Y19J
101037 -
101038 -      [...below, will take these two records down for a month or so to
101039 -      allow search engines to update index files. ref SDS 0 R94X
101041 -  ..
101042 - Mark's complaint could be directed against Jeeves and Google, rather
101043 - than SDS and Com Metrics, and points up that applying technology
101044 - usefully to achieve a wide range of objectives requires a lot of work
101045 - to accomodate and balance conflicting interests.  Discussion with Doug
101046 - Englebart on 000327 explored the need for stability in knowledge tools
101047 - so that people can discover over time how to adjust work practices
101048 - into a set of arrangements that eventually yield better productivity.
101049 - ref SDS 37 8484
101051 -  ..
101052 - For example, analysis on 030129 showed grounds for leaving the record
101053 - dated 950329 on the Internet to support objectives for advancing SDS
101054 - and Com Metrics, on the one hand; and, therebey, advance the nation
101055 - from information to a culture of knowledge in the larger scheme that
101056 - benefits all. ref SDS 64 AE7J
101058 -  ..
101059 - How then to accommodate Mark's near term objective to avoid
101060 - association with the record on 950329, showing his firm did a good
101061 - job, keeping in mind that the risk Mark seeks to avoid is already
101062 - fairly small, i.e., the pool of people seeking Mark's services, and
101063 - who happen to do a search on the Internet using Ask Jeeves for general
101064 - information rather than rely on information supplied by Mark and his
101065 - company, and who further cannot be dissuaded from taking their
101066 - business elsewhere after mistakenly making a false conclusion that
101067 - Mark published an SDS record.  That seems like an awfully remote class
101068 - of people; but, possibly not.
101070 -  ..
101071 - There are a couple of solutions for meeting this risk...
101072 -
101073 -        a.  Leave the record as is on the grounds that the same people
101074 -            Mark says have the mental dexterity to associate his
101075 -            company name with a similar sounding name in the record on
101076 -            950329, ref SDS 0 KS8L, will also see the disclaimer in the
101077 -            record that says....
101078 -
101079 -                (Editor's note:  this record was not requested,
101080 -                approved nor created by Bragett Design, and was
101081 -                generated to aid understanding and facilitate shared
101082 -                meaning of complex issues in order to save time and
101083 -                money by avoiding conflicting action that otherwise
101084 -                causes continual bumbling, as noted by Henry Kissinger,
101085 -                reviewed on 940609. ref SDS 3 0001
101086 -
101087 -            ...which avoids harm Mark complains occurs when customers
101088 -            mistakenly conclude that Mark published a record on a
101089 -            confidential business meeting.  Since the disclaimer makes
101090 -            clear the record was published by others, any customer who
101091 -            reads the record with sufficient attention to make the
101092 -            conclusion that worries Mark, will be dissuaded from the
101093 -            further inference that Mark generated by the record by the
101094 -            express language of the disclaimer. ref SDS 6 4G8H
101096 -             ..
101097 -            Mark might pass this by his attorney to see if a stronger
101098 -            disclaimer can be fashioned that satisfies Mark's needs.
101100 -             ..
101101 -            Under this scenario, if a customer goes to the trouble of
101102 -            using Ask Jeeves to do a search and finds the record on
101103 -            940329, and further makes the cognitive leap Mark
101104 -            anticipates, then in that case, when the customer asks Mark
101105 -            if he is publishing private business meetings, which Mark
101106 -            reported in his letter on 010615 actually occurred,
101107 -            ref SDS 48 0001, then Mark can explain this is not a record
101108 -            of an actual business meeting, but rather is a case study
101109 -            like a presentation at a seminar, like the record on
101110 -            940611. ref SDS 4 8239  Mark can cite the disclaimer and
101111 -            say the record was done by some nut who lacks the good
101112 -            manners and this record demonstrates the importance of
101113 -            confidentiality, but the technology is really lousy, etc.,
101114 -            etc.  So, there are many ways of avoiding harm, despite
101115 -            remnants of association with Mark's company using the Ask
101116 -            Jeeves search engine.
101118 -             ..
101119 -        b.  If a customer compliments Mark's expertise demonstrated in
101120 -            the record on 950329, ref SDS 6 4G5S, and asks to place an
101121 -            order for similar support, then there is no harm to Mark.
101122 -            Under this positive scenario, which seems at least as
101123 -            likely as a negative reaction, which has dominated the
101124 -            discussion so far, Mark might suggest edits to the record
101125 -            which he feels will place his company in a better light.
101126 -            That solution satisfies Mark's needs and the purpose cited
101127 -            on 030209. ref SDS 64 AE7J  The record on 010907 lists a
101128 -            number of people and organizations who have written and
101129 -            called with positive reaction to SDS records on the
101130 -            Internet. ref SDS 49 KX3L
101131 -
101132 -
101133 -
030601 -
0306 -

SUBJECTS
Internet SDS Records Published Advertising Medium for Gener  ing Reve
Internet Search Engines Provides Powerful Advertising Medium Seem to
Internet SDS Records Published Advertising Medium for Generating Reve
Internet Search Engines Provides Powerful Advertising Medium Seem to
Web Search Engines Provides Powerful Advertising Medium Seem to Give
Web SDS Records Published Advertising Medium for Generating Revenue B
SDS Provides Model of Command and Control to Study What Works for Acc
Advertising SDS Records on Interent Grow Awareness Market for Working

1910 -
191001 -             ..
191002 -            Advertising Medium SDS Prominent Internet Search Results
191003 -
191004 -            Given the level of effort expended to accomplish Mark's
191005 -            goal of disconnecting his company from SDS, this suggests
191006 -            that SDS might be a strong advertising medium.  A search
191007 -            for example on "Intel good management" and on "PG&E good
191008 -            management" both turn up lists with thousands of records,
191009 -            but the ones at the top are SDS records.  Same with other
191010 -            big name outfits like Kaiser, Microsoft, SBC, etc.  This is
191011 -            suggesting that SDS records for some reason are getting
191012 -            sorted at the top of search lists, and this might be
191013 -            attractive to advertisers, where they can contribute to
191014 -            shaping an effective message, as offered to Mark, per
191015 -            above. ref SDS 0 R975  SDS records currently get about 50K
191016 -            visitors and 120K hits per month.  This is not a lot, but
191017 -            is double from last year.  As more people use SDS records,
191018 -            traffic will necessarily grow.  In any case, Mark's
191019 -            negative experience of persistently encountering SDS
191020 -            records, might have a positive dimension for generating
191021 -            revenue based on business planning in the record for
191022 -            000802. ref SDS 40 4800
191023 -
191024 -                [On 030729 inquiry to purchase SDS based on seeing
191025 -                records on Internet shows balance needed between
191026 -                benefits of advertising against requirements for
191027 -                confidentiality. ref SDS 73 UL4P
191029 -             ..
191030 -        c.  Edit the name in the record on 950329 so that association
191031 -            with the name of Mark's company is less clear.  This would
191032 -            further narrow the risk that Mark foresees in para 2 of his
191033 -            letter today. ref SDS 0 KS8L
191035 -             ..
191036 -        d.  Remove the SDS record on 950329 for a month or so, and
191037 -            allow Jeeves to update its search index, so that a search
191038 -            for Mark's company no longer returns the record on 950329.
191039 -            During the interim, Jeeves will continue returning a
191040 -            listing for the record on 940329, but when people click to
191041 -            open the link, there will be no record.
191043 -  ..
191044 - Based on analysis to accommodate Mark, ref SDS 0 PS6H, would like to
191045 - suggest option b, ref SDS 0 R975, but Mark has not shown interest in a
191046 - common solution; so, will try option d, ref SDS 0 R94W, for both the
191047 - record on 950329 that caught Mark's attention in his letter today,
191048 - ref SDS 0 KS41, and also for the record on 010615 that is still
191049 - showing up in Google. ref SDS 0 KS4U  Marked these confidential so
191050 - they cannot be inadvertently ported back to the Internet.  Did an Ask
191051 - Jeeves search again using procedure Mark describes in para 1,
191052 - ref SDS 0 0001, and got a message that says Not Found.  Did the same
191053 - using Google for the record on 010615, ref SDS 48 0001, and got a
191054 - message saying Not Found.
191056 -  ..
191057 - Set action item for 030815 to restore the record for 950329.
191058 - ref SDS 6 0001, and the record on 010615. ref SDS 48 0001
191060 -  ..
191061 - Set follow up action on 030915 to check Ask Jeeves and Google to see
191062 - if these records still return something on a search for Mark's
191063 - company.
191065 -  ..
191066 - Mark continues in his letter today...
191067 -
191068 -    4.  950329 Meeting with [Mark's company] re SDS brochure.
191069 -        CONTACTS
191070 -        0201 - [Mark's company] 383 294 1842 fax 4819
191071 -        020101 - Mr. Mark E. NLN;, ref DRT 1 WN7G
191073 -         ..
191074 -    5.  From:www.welchco.com/sd/08/00101/02/95/03/29/100055.HTM
191076 -  ..
191077 - This information appears to be incorrect.  The record that comes up in
191078 - Jeeves for 950329 does not show Mark's company name, phone number nor
191079 - any of the other information in para 4 of Mark's letter.
191080 -
191081 -
191082 -
191083 -
191084 -
191085 -
191086 -
191087 -