THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: September 17, 1998 10:30 AM Thursday; Rod Welch

Visit Denis at Kwan Henmi about Communication Metrics.

1...Summary/Objective
2...Communication Metrics Web Site Supports Business Intelligence Role
3...Scope of Services for Communication Metrics
4...Complex Management Situations Require Intelligence
5...Intelligence Adds Value to Traditional "Documentation"
6...Corps of Engineers has a scope of services for Communication Metrics
7...Comm Manager Attends Major Events, Collaborates with Key People
8...Implementation Focuses on Communication that Impacts Project Success
9...Long-term Integration into Kwan Henmi Requires Initial Experience
10...3rd Street Project May be Good Trial for Communication Metrics
11...Cost, Schedule Control Need Communication Metrics
12...Proactive Risk Management Needs Cost, Schedule, Communication Control
13...Luncheon Presentation for Kwan Henmi Staff


..............
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CONTACTS 
0201 - Kwan Henmi                                                                                                                                                         O-00000287 0101
020101 - Mr. Denis Henmi; Executive Vice President                                                                                                                        O-00000287 0101
0202 - Kwan Henmi                                                                                                                                                         O-00000287 0501
020201 - Mr. William Long                                                                                                                                                 O-00000287 0501

SUBJECTS
Developing Leads, Design Firms
Design Professionals
Kwan Henmi, SFIA
Demo SDS via Web Site

1006 -
1006 -    ..
1007 - Summary/Objective
1008 -
100801 - Follow up ref SDS 32 0000, ref SDS 31 0000.
100802 -
100803 - Reviewed web site to explain Communication Metrics and the benefits of
100804 - "intelligence" relative to traditional documentation for improving
100805 - management and earnings.  The best place to implement this capability
100806 - is on complex projects and other settings that require regular events,
100807 - e.g., weekly staff meetings.  Immediate goal is to develop experience
100808 - showing cost savings and benefits.  This experience can be used to
100809 - formulate long-term implementation and staffing.  KH project at 3rd
100810 - and Mission may be a good place to start.  Denis and Bill will assess
100811 - rate structure.  Ferez will be contacted about scheduling presentation
100812 - for Communciation Metrics at a Thursday lucheon.
100813 -
100814 -    [On 980918 submitted notes and visited Bill. ref SDS 33 0000]
100816 -     ..
100817 -    [On 980921 called Denis. ref SDS 34 4510]
100819 -     ..
100820 -    [On 980928 met Denis and Bill. ref SDS 35 0000]
100822 -  ..
1009 -
1010 -
1011 - Progress
101201 -  ..
101202 - Communication Metrics Web Site Supports Business Intelligence Role
101203 -
101204 - Submitted ref DIT 1 0000 with links to discussion yesterday for
101205 - background and objectives. ref SDS 32 0000  The letter was not
101206 - delivered by KH email system, so we reviewed the web site to
101207 - illustrate how the Internet can be used to deliver an enhanced form of
101208 - project management, which is most easily grasped as
101209 -
101210 -
101211 -                               "intelligence"
101212 -
101213 -
101214 - ...explained in POIMS. ref OF 1 0582  This addresses problem cited in
101215 - AE on failure of technology to support engineering, on 920125.
101216 - ref SDS 1 4977
101218 -  ..
101219 - Bill feels the organization of the Communication Metrics web site
101220 - provides a consistent means for "filing" and retrieving information.
101222 -  ..
101223 - The goal is to use Communication Metrics on the Internet for design
101224 - support, per article in PMJ reviewed on 971021. ref SDS 18 5836
101225 -
101226 -     [On 980928 started work on Moscone. ref SDS 35 8526]
101227 -
101228 -     [On 981103 entered agreement to continue experimenting on Moscone
101229 -     with Communication Metrics and Internet. ref SDS 40 7595]
101231 -  ..
101232 - Denis recalled that the organization of the web site reflects the
101233 - underlying design of the SDS program, which uses chronology and
101234 - business objectives as control criteria.  The general description of
101235 - the methodology is...
101236 -
101237 -                       organic subject structure
101238 -
101239 - ...that applies library, WBS, accounting and similar organizing
101240 - systems discussed in review of Peter Drucker's book on 931130.
101241 - ref SDS 3 5977
101243 -  ..
101244 - Bill asked for an example.
101246 -  ..
101247 - Organic Subject Structure is listed on the web site as a feature of
101248 - Communication Metrics, ref OF 2 8538, linked to POIMS. ref OF 1 1110
101249 -
101250 -                http://www.welchco.com/00302.HTM#8538
101252 -  ..
101253 - There is an example of "organic subject structure" in the report
101254 - issued on 970328 by the U.S. Army Corps of Engineers, Appendix E.  It
101255 - was submitted to KH on 970421, ref SDS 15 0000, via ref DIP 8 0000
101257 -  ..
101258 - I will submit another copy of the USACE report, since Denis indicated
101259 - the initial submittal is out of the office.
101260 -
101261 -     [On 980917 delivered report to Bill. ref SDS 33 7920]
101262 -
101263 -     [On 981012 Bill requested a sample of this organizing and
101264 -     structuring method on KH Moscone III project. ref SDS 36 6480]
101265 -
101267 -  ..
101268 - Scope of Services for Communication Metrics
101269 - Complex Management Situations Require Intelligence
101270 - Intelligence Adds Value to Traditional "Documentation"
101271 -
101272 - Denis feels Communication Metrics should be explained as added value
101273 - service.  It maintains alignment with requirements to avoid rework,
101274 - save money and time, as we discussed on 951024, ref SDS 7 4436, and
101275 - researched on 951026. ref SDS 8 7773  He cited a range of consultant
101276 - services that are needed in different situations.
101278 -  ..
101279 - He indicated that large, complex projects, like SFIA (discussed on
101280 - 960911, ref SDS 10 9043) and Mission Bay (on 980902, ref SDS 28 5610),
101281 - which involve a lot of organizations, need business metrics for
101282 - communications.  Compressed work situations like fast-track projects
101283 - are very complex. When projects get into trouble, communications are
101284 - emotional and complex. All of these conditions are high risk and need
101285 - "intelligence."  ref OF 1 0582
101286 - ..
101287 - We discussed a goal to explain and demonstrate to stakeholders
101288 - through support of marketing meetings the finding by the U.S. Army
101289 - Corps of Engineers, ref DRP 4 5305, that Communication Metrics
101290 - produces daily "intelligence" that is delivered by Internet, as
101291 - described in the POIMS paper, ref OF 1 0582, which is more useful than
101292 - traditional "documentation." ref OF 1 1850 see analysis on 980405...
101293 - ref SDS 22 5065
101294 -
101295 -      [On 981103 entered agreement for KH to support this objective in
101296 -      return for reduced rate to provide Communication Metrics on
101297 -      Moscone III project. ref SDS 40 3000 and, ref SDS 40 3060]
101299 -  ..
101300 - This is a more useful application of the Internet than is presently
101301 - being considered and tried by others, as reported in the article on
101302 - 971021. ref SDS 19 7400
101304 -  ..
101305 - Intelligence discovers things that need to be scheduled as action
101306 - items that are missed by traditional management, as reported by USACE
101307 - on 961105. ref SDS 12 1220
101308 - ..
101309 - Denis cited connections in the record are helpful to understand
101310 - the history of decisions and events.  This is called "root cause
101311 - analysis" and "traceability to original sources" required by ISO
101312 - management criteria, reviewed on 950721, ref SDS 6 1740, and discussed
101313 - with Denis on 951024. ref SDS 7 3355
101315 -  ..
101316 - The Action Item system is particularly helpful on projects that are
101317 - fast-tracked, see example on 961126. ref SDS 13 0000
101319 -  ..
101320 - Denis noted that the Communication Manager should save time for the
101321 - project manager that can be used for other needs and opportunities.
101322 -
101323 -      The Communication Manager prepares drafts of letters and develops
101324 -      planning that frees up PM's time, and ensures communication is
101325 -      integrated into the information data base, as reported by the
101326 -      U.S. Army Corps of Engineers. ref DRP 4 0411
101328 -  ..
101329 - Bill asked if documents are incorporated into the Communication
101330 - Metrics data base?
101332 -  ..
101333 - We looked at the record of the discussion with Denis yesterday, and
101334 - Bill noticed we were able to access directly a variety of different
101335 - documents. ref SDS 32 0000
101337 -  ..
101338 - Many documents like contracts can be easily entered in the data base
101339 - because they are produced on a computer.  Documents on the Internet
101340 - can be easily incorporated, including email.  Documents like books and
101341 - magazines need to be scanned.
101342 - ..
101343 - Denis explained an advantage of Communication Metrics for
101344 - identifying documents and all other information with a variety of
101345 - different subjects and "keywords" for retrieval according to the
101346 - circumstances and context when information is needed.
101347 -
101348 -     [On 981012 Bill requested a sample of this organizing and
101349 -     structuring method. ref SDS 36 6480]
101351 -  ..
101352 - We recalled Denis' report on 950323 that some pilot test work using
101353 - Communication Metrics in 1994 on a Kwan Henmi project for the Port of
101354 - San Francisco was well received by the client. ref SDS 5 4241
101356 -  ..
101358 -  ..
101359 - Corps of Engineers has a scope of services for Communication Metrics
101360 - that covers all of these issues is in their report. ref DRP 4 4929
101361 -
101363 -  ..
101364 - Comm Manager Attends Major Events, Collaborates with Key People
101365 - Implementation Focuses on Communication that Impacts Project Success
101366 -
101367 - Bill asked how the Communication Manager can capture all of the daily
101368 - communication in the office and on the job?
101369 -
101370 - The goal and benefit of Communication Metrics is to generate useful
101371 - "intelligence" ref OF 1 0582  This does not require capturing every
101372 - communication.
101373 -
101374 -     [On 981106 Bill asked about this matter again.
101376 -  ..
101377 - HQ U.S. Army Corps of Engineers in Washington DC on 971202 addressed
101378 - this question. ref SDS 20 0838
101380 -  ..
101381 - We looked at the Welch web site home page for the Communication
101382 - Metrics section that discusses implementation. ref OF 2 6805
101383 -
101384 -                http://www.welchco.com/00302.HTM#6805
101386 -  ..
101387 - The San Francisco District of the U.S. Army Corps of Engineers found
101388 - that the Welch Company generated useful "intelligence" based on the
101389 - judgement of the Communication Manager in gathering information by
101390 - attending major events and collaborating with key players, as
101391 - discussed with Max Blodgett on 960105. ref SDS 9 7488
101393 -  ..
101394 - Tom Keesling can discuss his report; he may be able to attend the
101395 - luncheon presentation on Communication Metrics, which Denis suggested
101396 - yesterday, ref SDS 32 2691, or can be reached at...
101397 -
101398 -                         415 977 8473
101399 -
101400 -     ...on how critical "intelligence" is captured.
101401 - ..
101402 - Bill indicated it would be helpful to have dedicated support for
101403 - capturing the record at meetings because it is difficult for Project
101404 - Managers and other participants to do this and also engage in the
101405 - dialog.  Tom Keesling at USACE made a similar point on 960920. see the
101406 - record at ref SDS 11 4261
101407 -
101408 -
101410 -  ..
101411 - Long-term Integration into Kwan Henmi Requires Initial Experience
101412 -
101413 - There was discussion about the process, time and expense to train Kwan
101414 - Henmi staff to perform Communication Metrics.
101415 -
101416 - Bill asked how many Communication Managers are needed for a project,
101417 - what if it is a small project, how can Rod do all the work, etc?
101419 -  ..
101420 - These key questions require experience to answer.
101422 -  ..
101423 - The general procedure would be similar to allocating other resources
101424 - to projects.  One Communication Manager can handle a number of small
101425 - projects, but large projects require dedicated support, and very large
101426 - projects may require a team.
101428 -  ..
101429 - Bill recalled seeing the skill set for Communication Metrics in the
101430 - Scope of Services ref DRP 4 7402 linked into the web site...
101431 -
101432 -                http://www.welchco.com/00302.HTM#0583
101434 -  ..
101435 - He feels an organization needs redundancy so that many people can
101436 - support Communication Metrics.
101438 -  ..
101439 - Experience shows that as people gain exposure with the methodology and
101440 - the work product, they build a desire to generate their own
101441 - intelligence directly.  This leads to acquiring basic skills.
101443 -  ..
101444 - One difficulty is that managers need another block of time to perform
101445 - this work, but organizations can select people who show an interest
101446 - and aptitude for analysis, for training to provide redundant skill.
101448 -  ..
101449 - I explained my objective is to provide communication support that is
101450 - recognized as needed by the project team so that it fits existing
101451 - budgets.  This exposure will provide a base of experience for people
101452 - to recognize the larger benefits of Communication Metrics, which will
101453 - support Kwan Henmi marketing efforts for new projects as a cost saving
101454 - investment that gives Kwan Henmi a marketing advantage.
101455 -
101456 -    [On 981023 discussed with Bill Long. ref SDS 39 9768]
101457 -
101458 -
101459 -
1015 -

SUBJECTS
3rd & Mission Office Bldg

1103 -
110401 -  ..
110402 - 3rd Street Project May be Good Trial for Communication Metrics
110403 -
110404 - Bill is managing an office project on 3rd street near Mission, with a
110405 - construction value of about $80M.  It is a design-build program which
110406 - will require close-order planning and management for the first 6
110407 - months.
110409 -  ..
110410 - Bill feels this may be a good assignment to use Communication Metrics
110411 - due to the risk of complexity.
110412 - ..
110413 - Denis did some calculation to assess cost relative to KH fee
110414 - structure.
110416 -  ..
110417 - Denis and Bill will consider a rate structure they feel can be
110418 - presented to the client.
110419 -
110420 -      [On 980928 developed preliminary trial pricing for Moscone III
110421 -      project rather than 3rd and Mission. ref SDS 35 7344 and also at
110422 -      ref SDS 35 5796.]
110424 -       ..
110425 -      [On 981021 Sylvia advised that 3rd and Mission street project
110426 -      seems to be proceding. ref SDS 38 0000]
110428 -       ..
110429 -      [On 981215 project may be starting in Jan 99. ref SDS 42 7056]
110430 -
110432 -  ..
110433 - Cost, Schedule Control Need Communication Metrics
110434 - Proactive Risk Management Needs Cost, Schedule, Communication Control
110435 -
110436 - Communication Metrics is proactive management that addresses the risks
110437 - of the work, ref DRP 4 6172, similar to insurance, cost and schedule
110438 - control.
110439 -
110440 - Typically, every project has some budget allocated for risk management
110441 - in the form of cost and schedule control, as well as a contingency
110442 - account.
110443 -
110444 -      [On 980928 discussed Moscone needs CPM. ref SDS 35 2448]
110446 -  ..
110447 - The Communication Manager either creates or significantly supports
110448 - cost and schedule control, because these are key criteria in the
110449 - organic subject index.  Therefore the project contingency account and
110450 - the budget for cost and schedule control might be considered for
110451 - funding Communication Metrics on a trial basis.
110452 -
110453 -
110454 -
1105 -

SUBJECTS
Cultural Resistance
Orientation Presentations

1304 -
130501 -  ..
130502 - Luncheon Presentation for Kwan Henmi Staff
130503 -
130504 - We did not have time to visit with Ferez to schedule the presentation
130505 - of Communication Metrics for the KW staff at their weekly luncheon, as
130506 - suggested yesterday. ref SDS 32 2691
130507 -
130508 - The Welch letter submitted this morning, ref DIT 1 0000, covers this
130509 - point in the Action Items from yesterday.
130511 -  ..
130512 - There was discussion of inviting Tom Keesling at the U.S. Army Corps
130513 - of Engineers to support the presentation, so he can address some of
130514 - the questions on logistics relative to producing useful business
130515 - intelligence. ref SDS 0 6270
130516 -
130517 -      [On 980921 discussed this with Denis. ref SDS 34 4510]
130519 -       ..
130520 -      [On 981015 discussed with Ivan for Moscone. ref SDS 37 3088]
130521 -
130522 -
130523 -
1306 -
Distribution. . . . See "CONTACTS"