CONTACTS 
0201 - Chips & Tech.                      408 434 0600
020101 - Mr. Morris E. Jones
020102 - Vice President =Ext. 4283
020103 - Advanced Products =fax 434 0765

SUBJECTS
Communication Metrics Course

0403 -
0403 -    ..
0404 - Summary/Objective
0405 -
040501 - Follow up ref SDS 16 0000, ref SDS 15 0000.
040502 -
040503 - Received Morris comments on the Communication Metrics course proposal,
040504 - ref DIP 4 which I submitted via Internet on 950909. ref SDS 16.
040506 -  ..
040507 - Reviewed and submitted responses via ref DIT 1
040508 -
040510 -  ..
0406 -
0407 -
0408 - Analysis
0409 -
040901 - Audiovisual Tools
040902 -
040903 - Morris does not indicate what audiovisual tools he might use to
040904 - conduct the course, which I asked about at ref SDS 16 line 70.
040905 -      ..
040906 -     Computer Lab
040907 -
040908 -     Morris says nothing about audiovisual equipment.  I thought/hoped
040909 -     he could offer ideas on tools to use for the presentation since he
040910 -     indicated yesterday he has taught courses, ref SDS 16 line 70, and
040911 -     has better exposure to how presentation tools are applied.
040913 -      ..
040914 -     Should we use the computer lab one day or half a day to go through
040915 -     the typical day scenario shown in para 5 under Brochure Data Form,
040916 -     at ref OF 1 line 276.  My concern is that the aim of the course is
040917 -     to educate about concepts and objectives.  The Lab can illustrate
040918 -     these, but runs the risk of people trying to do things they think
040919 -     will work, and then frustrated to find they lack the skill to do
040920 -     them.
040921 -
040923 -  ..
040924 - Market Audience Targeting
040925 -
040926 - Morris does not comment on the description of the audience at ref OF 1
040927 - line 112.
040928 -      ..
040929 -     Comment
040930 -
040931 -     We are aiming for executives because their job is to convert
040932 -     information from talking into useful knowledge.
040933 -
040935 -  ..
040936 - Societies and Associations to Market
040937 -
040938 - Morris asks why doctors are a target market since they are considered
040939 - to be "lousy" managers, per ref DIP 4 line 169.
040940 -      ..
040941 -     Comment
040942 -
040943 -     Communication Metrics is aimed at helping people improve their
040944 -     management by improving their ability to invest intellectual
040945 -     capital and by converting information into knowledge. This helps
040946 -     doctors and others who are not good managers, improve their work
040947 -     by applying sound management practice consistently.
040949 -      ..
040950 -     Kathy Welch is a nurse.  She says her hospital in Sacramento is
040951 -     adopting automated reporting to reduce errors from verbal and
040952 -     handwritten communications, ref SDS 10 line 27.  They hope that
040953 -     reducing errors will improve performance.
040954 -
040955 -
040957 -  ..
040958 - Basic Brochure Data Form
040959 -
040960 - On p. 1 the course is described in 5 words or less.  Morris comments
040961 - on the following description:
040962 -
040963 -          Risk Management:  New Strategy for a New World Order
040964 -      ..
040965 -     Morris Says
040966 -
040967 -     You don't even handle risk assesment or management !!!
040968 -
040969 -     Rod's Comment
040970 -
040971 -     I am not sure what Morris means.
040972 -
040973 -     Communication Metrics is aimed at discovering misunderstanding
040974 -     before it causes mistakes that cost money and waste time, as
040975 -     described in the NWO paper at ref OF 4 line 66.  Hidden mistakes
040976 -     under the rubric of Murphy's Law are the major risk of the New
040977 -     World Order, per NWO paper at ref OF 4 line 442.
040978 -
040980 -  ..
040981 - Under para 2 that describes the course in 10 - 15 words, Morris'
040982 - response shows:
040983 -
040984 -     Communication Metrics applies automated integration to create a
040985 -     quantum leap in the practice of management, productivity and
040986 -     earnings.
040987 -
040988 -     -->16
040990 -      ..
040991 -     Re-engineering by adding value to people in the age of the
040992 -     Information Highway, rather than downsizing
040993 -
040994 -     -->17
040996 -      ..
040997 -     Practical path to meet ISO criteria for automated management
040998 -     "processes," traceability and continual learning.
040999 -
041000 -     -->14, but I don't believe this is what you will present
041002 -      ..
041003 -     Rod's Comment
041004 -
041005 -     Is something missing in the transmission where Morris has items 16
041006 -     and 17?
041007 -
041008 -     What happened to 15?
041010 -      ..
041011 -     The "Outline shows more detail on what will be presented.  Does
041012 -     Morris' disbelief reflect perceived omissions from the Outline, or
041013 -     some other source showing what will or should be presented?
041015 -      ..
041016 -     I cite the SDS management cycle in the outline at ref OF 1 line
041017 -     602, which is analogous to the ISO standard reviewed at ref SDS 11
041018 -     line 291.  My experience using this cycle everyday shows it is
041019 -     "practical" to implement relative to other managers who cannot do
041020 -     this.  Nobody else can implement the ISO management cycle or any
041021 -     other management practice consistently.  The same holds for
041022 -     traceability and continual learning within the meaning of ISO
041023 -     critiera.
041024 -
041026 -  ..
041027 - Under para 5 describing benefits to attendees, I entered the
041028 - following:
041029 -
041030 -     Attendees will learn the cause and solution of management mistakes
041031 -     which lead to losses, cover-ups, failures and recessions.
041032 -      ..
041033 -     Morris Comments
041034 -
041035 -     The cause of management mistakes!!! really Rod.
041036 -
041037 -     So the lack of SDS is the cause of recessions!!!
041039 -      ..
041040 -     Rod's Comment
041041 -
041042 -     I explain the cause of management mistakes in the NWO paper as
041043 -     derived from the human mental impulse to summarize and the growing
041044 -     complexity of the world, ref OF 4 line 410, compounded by the
041045 -     Information Highway which speeds and widens impacts, ref OF 4 line
041046 -     442.
041048 -      ..
041049 -     The course outline offers a solution at ref OF 1 line 620 (entered
041050 -     at ref SDS 14 line 75) that requires three steps:
041051 -
041052 -         •  Management Science............ Communicaiton Metrics
041053 -         •  Information Techlology........ POIMS
041054 -         •  Tools......................... SDS
041055 -
041056 -       ...argued in the NWO paper at ref OF 4 line 1008.
041058 -      ..
041060 -      ..
041061 -     SDS overcomes "feel good" management practice, discussed with Stan
041062 -     Mosk and Morris at ref SDS 4 line 139, by bringing pressure to
041063 -     perform in a timely manner and correct misunderstandings, also
041064 -     discussed with Morris yesterday at ref SDS 16 line 119.
041065 -         ..
041066 -        Recessions
041067 -
041068 -        "Feel Good" management causes failure, as explained in the
041069 -        record on 911123, ref SDS 3 4910, which cumulatively leads to
041070 -        "recessions" under the rule laid down by Aristotle, cited in
041071 -        the NWO paper, per ref OF 4 6056 (reviewed by Newby Schweltzer,
041072 -        Ph.D., Chair, Economics Dep SF State, ref SDS 6 0000).
041074 -         ..
041075 -        On 950822 the NWO paper was modified to clarify this point that
041076 -        ignoring the past leads to failure at every level of economic
041077 -        activity. ref SDS 13 9433
041079 -         ..
041080 -        Fourth Step - Faith, Vision, Courage
041081 -
041082 -        The course Outline shows at ref OF 1 line 620, a crucial fourth
041083 -        step of engendering faith and courage to try new ideas in the
041084 -        context of a new "executive vision" to recognize the emerging
041085 -        New World Order, as explained in the NWO paper at ref OF 4 line
041086 -        1246.
041088 -      ..
041089 -     The purpose of the course is to build a foundation for the new
041090 -     vision based on attendees' daily experience using existing
041091 -     methods.
041092 -
041093 -
041095 -  ..
041096 - Another benefit listed is...
041097 -
041098 -     Attendees will learn the secret of investing intellectual capital
041099 -     to improve earnings using a powerful new technology to convert
041100 -     information into knowledge.
041101 -      ..
041102 -     Morris Comments
041103 -
041104 -     Can you document a case of improved earnings to date? or is it
041105 -     just disaster advoidance.  You have only worked on projects that
041106 -     were already deeply in trouble. (Court cases, and other consulting
041107 -     jobs).
041109 -      ..
041110 -     Press the red knoledge button in the upper left hand corner. Isn't
041111 -     this a skill, and not a technology.
041112 -
041113 -        Morris asked about this point earlier at ref SDS 7 line 74 and
041114 -        ref SDS 7 line 122.
041116 -      ..
041117 -     Rod's Comment
041118 -
041119 -     PG&E reported on Dec 30, 1994 that:
041120 -
041121 -        PG&E entered into contract Z10 5 245 94 for the Welch Company
041122 -        to provide automated management support beginning on August 11,
041123 -        1994.  Our intent was to evaluate Welch's product, SDS, for
041124 -        improving our management techniques.  As the lead PG&E contact
041125 -        with Welch, I reported in a memo dated September 27, 1994 that
041126 -        "...we have had very successful results in the application of
041127 -        SDS...." Since then, I have concluded that SDS can
041128 -        significantly improve PG&E earnings if adopted more widely.  I
041129 -        based this on our customer response, other PG&E department
041130 -        staff, and my own interaction with SDS.
041132 -      ..
041133 -     More generally, the source of "earnings" is the capacity to invest
041134 -     intellectual capital (see for example Management, Tasks,
041135 -     Responsibilities, Practices, by Peter F. Drucker, at ref SDS 5
041136 -     line 102, applied in the NWO paper at ref SDS 12 line 106,), by
041137 -     developing useful services and products, efficient manufacture,
041138 -     effective marketing, finance, distribution and support.  All
041139 -     require timely application of knowledge and ideas.
041141 -      ..
041142 -     SDS is a tool that facilitates the creation and application of
041143 -     knowledge and ideas by a unique integration of time, information
041144 -     and subjects.  Communication Metrics is the science of using this
041145 -     new capacity to greatest effect.
041147 -         ..
041148 -        Communication Manager - Clear, Concise, Complete
041149 -
041150 -        Communication Metrics uses SDS to create "intelligence" as
041151 -        explained on 950327, ref SDS 8 1225, and in the POIMS paper.
041152 -        ref OF 3 0582
041154 -         ..
041155 -        Skills of the Comunication Manager grow with use like driving a
041156 -        car, using mathamatics, operating a backhoe, doing chemestry,
041157 -        using a pencil or wordprocessing program to write. see 950327.
041158 -        ref SDS 8 6118, and in the NWO paper. ref OF 4 6369
041160 -         ..
041161 -        Skill in creating links and crafting a record that is useful
041162 -        now and in the future to reveal cause and effect, must be
041163 -        acquired.  Skill is needed to describe an event so that it
041164 -        directs attention to related knowledge.  The POIMS paper
041165 -        explains the objective to provide clear, concise and complete
041166 -        communication. ref OF 3 1218
041168 -         ..
041169 -        Skill is also needed to recognize when multiple subjects and
041170 -        additional linkages are needed because at a future time the
041171 -        context of current information will be different, and so will
041172 -        disguise cause and effect, which is the goal of traceability
041173 -        and continual learning, as seen in case studies, case law, and
041174 -        the Bible, per ref SDS 8 line 164.
041176 -      ..
041177 -     Like most professional skills in law, medicine, management,
041178 -     design, the rudiments of Communication Metrics can be learned, but
041179 -     most of the skill is acquired by continued application.
041181 -      ..
041182 -     Pushing a Button
041183 -
041184 -     Fortunately there is no skill required to apply the links once
041185 -     they are created. That is why a trusted and skilled communication
041186 -     engineer is needed who can ensure adequate intellectual capital is
041187 -     invested, so it is available later when needed at the push of a
041188 -     button to discover critical knowledge.
041189 -
041191 -  ..
041192 - Relevance Paragraph
041193 -      ..
041194 -     Morris Comments
041195 -
041196 -     Morris suggests holding this section to no more than 5 lines.
041197 -
041198 -     Rod's Comment
041199 -
041200 -     GWU's guide asks for 10 - 12 lines, ref DRP 2 line 428.  I worked
041201 -     at this, keeping in mind the instruction from GWU to offer a
041202 -     little more rather than less information, so their editors can
041203 -     work the material to an adequate length, ref DRP 2 line 339.
041205 -      ..
041206 -     If this flies, they will edit it as they wish.  My initial aim is
041207 -     to help them understand what to accomplish.
041208 -
041209 -
041211 -  ..
041212 - Descriptive Paragraph cites "New World Order" as a metaphor to
041213 - encapsle the increase in the flow of information due to automation,
041214 - ref OF 1 line ref OF 1 line 371.
041215 -      ..
041216 -     Morris Comments
041217 -
041218 -     New world order last used by George Bush to describe conditions
041219 -     after the fall of communism and the assertion of world policing
041220 -     by the United nations.
041221 -      ..
041222 -     Rod's Comment
041223 -
041224 -     I see the fall of communism and new geopolitical boundaries as a
041225 -     consequence of a more pervasive order implicit in the explosion of
041226 -     information technology.
041227 -
041228 -     CSPAN viewed a conference in Washington D.C. today that brought
041229 -     together so called futurists, asorted gurus and pundits, many from
041230 -     the information technology field, i.e., various "Institutes".
041231 -     Among these was Alvin Tofler.  They used the term "New World
041232 -     Order" in describing the impact of information technology, ref SDS
041233 -     18 line 76.
041234 -
041236 -  ..
041237 - Applications and Benefits... I state in item 4:
041238 -
041239 -     Implements ISO standards for quality management calling for
041240 -     traceability and continual learning.
041241 -      ..
041242 -     Morris Comments
041243 -
041244 -     You should use the standard number here.
041245 -
041246 -     Rod's Comment
041247 -
041248 -     I didn't do it because it tends to particularize a general
041249 -     benefit, and because there is a different section for each
041250 -     function which when written out causes the reader to absorb more
041251 -     stuff.
041252 -
041254 -  ..
041255 - Prerequisite
041256 -
041257 -     I indicate attendees should have at least 10 years experience in
041258 -     "knowledge work."
041259 -      ..
041260 -     Morris Comments
041261 -
041262 -     You should should require a management degree or 3-5 management
041263 -     experience
041264 -
041265 -     This is not an introductory course, you audience could have some
041266 -     college freshmen in it otherwise.
041267 -      ..
041268 -     Rod's Comment
041269 -
041270 -     Seems like the 10 year experience requirement says we want people
041271 -     at least 35 and above.
041272 -
041273 -     Folks with management degrees are not necessarily prepared for
041274 -     Communication Metrics, unless they have had a chance to make some
041275 -     expensive mistakes.  My audience needs experience in the world,
041276 -     i.e. "Baker Street" reasoning called out in the "Improbable
041277 -     Machine" ref SDS 2 line 95.
041278 -
041280 -  ..
041281 - Instructor
041282 -      ..
041283 -     Morris' Comment
041284 -
041285 -     Use the words "industry consultant" instead of general
041286 -     contractor!!!
041287 -      ..
041288 -     Rod's Comment
041289 -
041290 -     This is a good point.  I have used this approach previously, but
041291 -     there is a certain temporal "on the make" aura about "consultants"
041292 -     that detracts from the authority of their prescriptions.  Mary
041293 -     Carillo quoted Mark Twaine today while announcing the US Open
041294 -     Tennis tournament for CBS, that an "expert" is "someone from out
041295 -     of town."  I am not from "out of town."
041297 -      ..
041298 -     I am reporting observations from being a general contractor about
041299 -     the nature of knowledge work, and I am offering ideas on how it
041300 -     can be improved using automation.  I want people to assess
041301 -     credibility of my work based on their experience in the world.
041302 -     Those who judge otherwise, are not ready for communication
041303 -     metrics.  Another way of saying it might be that I am appealing to
041304 -     the folks who survived the fine sounding Pied Piper.  Admittedly
041305 -     this is a smaller group.
041306 -
041307 -
041309 -  ..
041310 - Text
041311 -      ..
041312 -     Morris' Comment
041313 -
041314 -     You may want to use these in the course, and the college will not
041315 -     expect the students to have read them before coming to the
041316 -     seminar.  In five days of instruction, how much reading can you
041317 -     expect.
041318 -      ..
041319 -     Morris' Comment
041320 -
041321 -     "The Improbable Machine" is 288 pages, which can be read in a
041322 -     weekend, or browsed for concepts in a few hours.
041323 -
041324 -     The chapter in Drucker's book is only about 15 pages.  The larger
041325 -     task for reading are my papers on POIMS and the New World Order...
041326 -
041327 -
041328 -
041329 -
041330 -
0414 -