CONTACTS 
0202 - Raychem Corporation                415 361 3333 fax 5090                                                                                                           O-00000609 0201

SUBJECTS
SDS Marketing, Advertising, Writing for Publication
PMI, Publishing Articles, New World Order needs old time religion
Mistakes, Impact on Meeting Objectives
Risk Management, Metrics, Case Studies, Continual Learning

1106 -    ..
1107 - Summary/Objective
1108 -
110801 - Follow up ref SDS 11 0000.
110802 -
110803 - Furthur edits. Received comments from Bill DeHart, John Kahl and began
110804 - analysing edits from Morris.
110805 -
110806 -    [At this time, I considered the paper complete, but review of
110807 -    Morris comments spawned further re-work, ref SDS 12 line 83.]
110808 -
110809 -
110810 -
1109 -
1110 -
1111 - Progress
1112 -   ..
111201 - Litigation is a Metric of Management Quality
111202 - 
111203 - Decided to work in the idea that managers dislike litigation because
111204 - discovery exposes weak management, ref OF 2 line 167: mistakes,
111205 - miscommunications, divergent underestandings among key decision
111206 - makers, poor record keeping. Morris mentions concern about litigation
111207 - at ref DRP 1 line 973, per record on 9111123, ref SDS 3 8934.
111208 -
111209 -     [Later linked this idea with religion at ref SDS 18 5555.]
111210 -
111211 -
111212 - Communication Metrics Reduces Litigation
111213 -
111214 - The idea of communication metrics to discover the miscommunication
111215 - that leads to mistakes uncovered by litigation, before the mistakes
111216 - occur, ref OF 2 line 365. We want to substitute a business metric for
111217 - a legal metric or a business failure metric, ref OF 2 line 178.
111218 -
111219 -
111220 -  ..
111221 - Mistakes Pose Increased Risk
111222 -
111223 - Added explanation that managers perference to be held accountable by
111224 - the market, per analysis from discussion with Stan Mosk, ref SDS 4
111225 - line 84, is no longer tennable in the New World Order, ref OF 2 line
111226 - 452.  Risk Management by communication metrics originated at ref SDS
111227 - 7 line 208 and at ref SDS 6 line 407.
111228 -
111229 - Added language at explanation of New World Order means more mistakes,
111230 - striking quickly and with wider impact, to include the risk of
111231 - expensive litigation and civil penalties for mistakes, ref OF 2 line
111232 - 443. Used Peter Drucker's correlation between management productivity
111233 - and quality to support the idea that investing in communication
111234 - metrics to avoid error is becoming essential, ref OF 2 line 449.
111235 -
111236 -      [See article on information entropy that causes cost and schedule
111237 -      growth, ref SDS 19 line 303.]
111238 -
111239 -
111240 - More Information Does not Improve Communications
111241 -
111242 - Added explanation of failed response by marketplace that offers only
111243 - tools to increase flow of information with the aim to improve
111244 - "communications," ref OF 2 line 464. Decided to cite Peter Drucker on
111245 - the distinction between information and communication at ref SDS 5
111246 - line 405.
111247 -
111248 -      [See article on information entropy that causes cost and schedule
111249 -      growth, ref SDS 19 line 301.]
111250 -
111251 -
111252 - Case Studies, Personal Experience Enhanced by Communication Metrics
111253 -
111254 - Sharpened the idea that reliance on personal experience can be
111255 - improved by using communication metrics, since most of the time direct
111256 - experience on a specific issue cannot be recalled accurately, so
111257 - people rely on the warm fuzzy feeling, ref OF 2 line 237.
111258 -
111259 -
111260 - Added idea to re-engineer by adding value to our people rather than by
111261 - cannibleizing the organization, ref OF 2 line 1268.
111262 -
111263 -     [See later review of article on TQM and Re-engineering, at ref SDS
111264 -     17 line 27.]
111265 -
111266 -
111267 - Considered adding cite from Tom Davenport's article in HBR,
111268 - ref SDS 6 line 351, that communication takes up most of a project
111269 - managers time. Morris indicated this should be supported, per
111270 - ref SDS 10 line 102.
111271 -
111272 -     Actually decided not to do this because I already cite Tom's
111273 -     article later in the paper on a related point concerning Lotus
111274 -     Notes. Additionally, it turns out that another source for this
111275 -     view is a discussion with Morris on 890809. ref SDS 2 8812
111276 -
111277 -
1113 -
1114 -
1115 - 1050 Received call from Bill
1116 -
111601 - He has read the revision submitted early this morning, ref SDS 11 line
111602 - 106.
111603 -
111604 - Bill said he feel that even though the paper is longer, he likes the
111605 - introduction and ending.
111606 -
111607 -
1117 -
1118 -
1119 - 1457 called John Kahl
1120 -
112001 - Followed up work at ref SDS 8 line 71.  John said he has comments. He
112002 - is working on something and wants to call back in half an hour.  I
112003 - asked him to call back about 1700.
112004 -
112005 -
1121 -
1122 -
1123 - 1700 John called back
1124 -
112401 - He said the paper is really good material.  It offers a lot of major
112402 - concepts that could be separate chapters in a book.
112403 -
112404 - John said he feels the primary purpose of the paper is to explain
112405 - communication metrics, and recommends it be stated on page one.
112406 -
112407 -    [Did this at ref SDS 15 line 83.]
112408 -
112409 -
112410 - John considers "information" is data and facts.  "Knowledge" is
112411 - assembling the facts into truths to make sense.  Wisdom relates to use
112412 - of knowledge - it is judgement, discernment, prudence.
112413 -
112414 - He says Dale Carnegie's name is misspelled, ref OF 2 line 924. John
112415 - suggests omitting him and just using
112416 -
112417 -                    Taylor to Drucker.
112418 -
112419 -    ...to identify the management traditions in the past 60 years or
112420 -    so.  John feels Taylor launched the notion of "management science,"
112421 -    and so should be mentioned.  He believes Peters and Covey do not
112422 -    add anything significant.
112423 -
112424 -    I asked about this position relative to Doug's work as a trainer
112425 -    of Covey's methods.  John said Covey is very helpful, but does not
112426 -    treat fundamental management theory.
112427 -
112428 -        Comment
112429 -
112430 -        I changed the spelling, but left Carnegie and did not list
112431 -        Taylor.  Taylor came at the turn of the century.  The sentence
112432 -        specifies the last 50 years.  Carnegie represents the idea of
112433 -        salesmanship, talking as a strategy for success, which is a
112434 -        major part of the tradition I am treating in the paper: the
112435 -        idea that people can talk their way to success.  My target is
112436 -        helping people convert all that "talk" into useful knowledge.
112437 -        The idea of separating communication into leadership,
112438 -        understanding and follow up is that talk is essential, but can
112439 -        only succeed if there is a way to improve understanding and
112440 -        follow up, ref SDS 7 line 73.
112441 -
112442 -
112443 -
112444 - John wants to see the new version.  He asked me to fax it to him at:
112445 -
112446 -                       361 5090  fax
112447 -
112448 -        [See follow up at ref SDS 14 line 66.]
112449 -
112450 -
112451 -
112452 - John is going on vacation and wants to meet when he returns in Sep to
112453 - look at SDS.
112454 -
112455 -
112456 - He asked if I have worked with a professional editor, and suggested:
112457 -
112458 -      Helen Rietz in Foster City.  Husband is Richard.
112459 -
112460 -
112461 - He suggests I call people at Wired Magazine to collaborate on a book.
112462 -
112463 -      John said he just read an interesting article in this magazine
112464 -      which he feels supports the ideas in my paper.  He will send it
112465 -      to me for consideration.
112466 -
112467 -      [See follow up at ref SDS 16 line 64.]
112468 -
112469 -
112470 - He does not like the use of "derivitive of linking time and
112471 - information" at ref OF 2 line 978.
112472 -
112473 -
112474 - John said the treatment of POIMS is inadequate and that the paper
112475 - might be better by leaving it out, since the main focus is on
112476 - Communication Metrics.  Having only a single paragraph on POIMS
112477 - confuses the reader.
112478 -
112479 -      I explained subsequent edits that makes more clear the paper is
112480 -      advocating a 3 part strategy ref OF 2 line 1004, to meet the
112481 -      challenge of the 21st Century and the New World Order.  POIMS is
112482 -      a key part essential for Communication Metrics.
112483 -
112484 -      Comment
112485 -
112486 -      I need to make clear that the power of "automated integration"
112487 -      discussed in the paper is another way of describing POIMS
112488 -      technology.
112489 -
112490 -         Did this at ref OF 2 line 1042.
112491 -
112492 -
112493 - Communication Engineer is weak.  He feels this is not well enough
112494 - developed.
112495 -
112496 -
112497 -
112498 -  ..
1125 -
1126 -
1127 - 1731 Began analysis Morris comments
1128 -
112801 - Had to scan the paper into a file to get Morris' comments from the MS
112802 - Word file, ref OF 1, after printing the file he sent, ref SDS 10 line
112803 - 92.  You can print annotations by setting a flag in the print Options
112804 - menu.
112805 -
112806 - I then created a separate transmittal letter for Morris, ref DRP 1
112807 - line 23, so we have a record of what happened.  The entire contents of
112808 - ref OF 1 are in ref DRP 1 line 23.
112809 -
112810 - Integrated Morris' annotated comments into the version of the NOW
112811 - paper, so I can consider his comments in context, and point to them
112812 - from SDS.
112813 -
112814 -     [See follow up analysing Morris' comments at ref SDS 13 line 91.]
112815 -
112816 -
112817 -
112818 -