THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rod@welchco.com


S U M M A R Y


DIARY: July 26, 2014 10:30 AM Saturday; Rod Welch

Fleet Feet Hoka Conquest cause severe heel blisters exchange for Hoka Stinson Trail.

1...Summary/Objective
2...Hoka Conquest Shoes Size 9.5 Cause Severe Heel Blisters
3...Hoka Stinson Trail Shoes Size 9.5 on Exchange at Fleet Feet
4...Donate Shoe Horns to Aid Fleet Feet Marketing and Sales Ops


..............
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CONTACTS 

SUBJECTS
Hoka Stinson Trail Shoes Size 9.5 Exchange Replace Hoka Conquest Siz                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
3803 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3803 -    ..
3804 - Summary/Objective                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
3805 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
380501 - Follow up ref SDS 17 0000. ref SDS 16 0000.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
380502 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380503 - Exchanged Hoka Conquest for 1st pair Hoka Stinson Trail shoes to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
380504 - prevent blisters. ref SDS 0 246H                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
380505 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380506 -            [On 140828 1203 purchased 2nd pair Hoka Stinson Trail shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380507 -            to resolve problem of heels tearing and causing blisters                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380508 -            with 1st pair. ref SDS 20 IF6O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380510 -             ..
380511 -            [On 140914 1452 Fleet Feet bought 3rd pair Hoka Stinson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380512 -            Trail shoes, ref SDS 23 915F, to help relieve symptoms and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
380513 -            prevent recurrance metatarsalgia, and because the design of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380514 -            "new improved" Hoka Stinson Trail shoes is being sold to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380515 -            replace the current design that has been effective reducing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380516 -            painful metatarsalgia, due to mid-sole cushioning reported                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380517 -            on 140726 1030, ref SDS 19 OQ4J, and earlier on 140713                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
380518 -            1640, ref SDS 17 536F, citing research on 140708 1014,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
380519 -            ref SDS 13 NW7K,]^ut the heels wore out on the 1st pair of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
380520 -            Hoka Stinson Trail shoes reported on 140828 1203,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380521 -            ref SDS 20 XR4L, and then Fleet Feet disclosed that the new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380522 -            design for Hoka Stinson Trail shoes has changed the heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380523 -            lining to material that causes blisters, also reported on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
380524 -            140828, ref SDS 20 817J, so had to buy a 3rd pair today, of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380525 -            current design Hoka Stinson Trail shoes in order to have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380526 -            shoes for hiking long distance that have good rebound                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
380527 -            energy, prevent metatarsalgia and do not cause heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
380528 -            blisters over the next year. ref SDS 23 E43N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
380529 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380530 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380531 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380532 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380533 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380535 -  ..
3806 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3807 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3808 - Background                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
3809 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
380901 - Background on metatarsalgia reported on 140627 1223. ref SDS 11 RQ6G                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380902 - Case study shows progressive injury over past 5 months, reported on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380903 - 120101 0900. ref SDS 2 PS3F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
380905 -  ..
380906 - Orthotics is a common solution, explained in research also on 140627                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
380907 - 1223. ref SDS 11 Q73I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
380909 -  ..
380910 - VA has prescribed continued exercise regimen, shown in Progress Notes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380911 - meeting at the Medical Center on 140213 0830. ref SDS 3 E34O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
380913 -  ..
380914 - On 140608 meeting with Wynetta at Good Feet - orthotics were developed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380915 - and tested positive using "maintainer" inserts. 140628 1215,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380916 - ref SDS 12 QY63  Good Feet offered these orthotic inserts for $300,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
380917 - also reported on 140628 1215. ref SDS 12 Y24F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380919 -  ..
380920 - On 140628 1223 research found metatarsalgia is the medical affliction                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380921 - for common symptom of pain in the balls of the feet, ref SDS 11 RQ6G,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
380922 - which has been increasing the past 6 months or so, and required                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
380923 - pausing hiking on 140624. ref SDS 11 KI5G  Remedy requires rest,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380924 - better shoes, ref SDS 11 G39H, and in some cases orthotics, which can                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
380925 - be developed with medical podiatry care. ref SDS 11 Q73I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
380927 -  ..
380928 - On 140708 1014 John at Resole America recommands Hoka to replace                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
380929 - Adidas Response Cushion shoes to prevent pain on 11 mile hikes caused                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380930 - by metatarsalgia. ref SDS 13 XN5F  Research indicates Hoka shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380931 - increase rebound energy, ref SDS 13 SB4H, with unique mid-sole material                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
380932 - and meta-rocker geometric design, ref SDS 13 7F7K, and 50% more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380933 - cushioning reduces pain from metatarsalgia on balls of feet.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380934 - ref SDS 13 NW7K  Hoka Conquest shoes cost $170 direct from Hoka company                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
380935 - with free shipping and free returns, ref SDS 13 VQ6O, cost $160 from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380936 - Amazon with $9 for shipping. ref SDS 13 HP6L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
380938 -  ..
380939 - On 140709, received resoled shoes from Resole America. ref SDS 14 XN5F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380940 - Tried them to hike yesterday, but could not reach 500 yards, before                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380941 - pain began in both feet, but mostly the left foot, reported on case                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380942 - study on 120101 0900. ref SDS 2 ZP9O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380944 -  ..
380945 - On 140711 meeting with Wynetta at Good Feet, ref SDS 15 6B5I; tried 3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
380946 - sets of orthotic "Maintainer" inserts, and none seemed to provide                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
380947 - level of comfort and protection from pain caused by metatarsalgia,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
380948 - that was achieved with the 2nd set of inserts tried 2 weeks earlier on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380949 - 140628. ref SDS 15 EN6L  Decided 1st set                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
380951 -  ..
380952 - On 140713 0830 did 11 mile hike, reported in case study on 120101                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
380953 - 0900, ref SDS 2 XT7K - pain on balls of feet over entire route wearing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380954 - 2nd pair of Adidas Response Cushion shoes resoled by Resole America                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380955 - received on 140709 1346. ref SDS 16 XN5F  These shoes added eighth inch                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
380956 - mid-sole cushioning to prevent injury to balls of feet during hikes,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
380957 - reported on 140610 0940. ref SDS 8 HM52  Also, wore new insoles                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380958 - purchased from Good Feet 2 days ago, also intended to protect feet                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
380959 - from injury during hikes, reported on 140711 1018. ref SDS 15 6B5I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
380960 - Feet started hurting the 1st mile.  This was tolerable for about 4 or                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380961 - 6 miles.  The last 4 - 5 miles every step caused severe pain, as                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
380962 - reported in case study on 120101. ref SDS 2 VUVR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380964 -  ..
380965 - On 170713 1640 visit Fleet Feet bought Hoka Conquest shoes size 9.5,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
380966 - ref SDS 17 JY56, on invoice 256331/4/21362 for $184.45. ref SDS 17                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
380967 - N69M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
380969 -  ..
380970 - On 140714 1110 shown in case study on 120101 0900, hiked 3 miles at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380971 - Lafayette Reservoir; feet did not hurt from metatarsalgia (balls of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380972 - feet), wearing new Hoka shoes purchased yesterday on 140713, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
380973 - combined with new orthotic insoles purchased from Good Feet 2 days ago                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380974 - on 140711 1018.  Significant improvement from yesterday when feet hurt                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380975 - the entire 11 mile route.  Heels slipped but no blisters on 3 mile                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
380976 - hike. ref SDS 2 FN6O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380978 -  ..
380979 - On 140721 1225 shown in case study on 120101 0900 hiked 10 miles,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
380980 - could not finish 11 mile route, ref SDS 2 ZH4O, feet hurt badly from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380981 - metatrsalgia but worse from severe blisters because shoe heels slipped                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380982 - entire route. ref SDS 2 8F5J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
380984 -  ..
380985 - On 140725 0945 shown in case study on 120101 0900, hiked 3 miles at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380986 - Lafayette Reservoir. ref SDS 2 VL5M  Left foot hurt very little from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380987 - metatarsalgia (balls of feet, explained on 140627 1223, ref SDS 11                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
380988 - RQ6G) on this 3 mile hike wearing new Hoka shoes purchased on 140713                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
380989 - 1640, ref SDS 17 T46O and combined with new orthotic insoles purchased                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
380990 - from Good Feet on 140711 1018. ref SDS 15 6B5I  Significant                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
380991 - improvement from 4 days ago when feet hurt severely the entire 11 mile                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
380992 - route, reported above. ref SDS 2 8F5J  Possible breakthrough after 6                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
380993 - months trying various solutions.  Heels slipped compounding blister                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
380994 - problems from 4 days ago on 140721. ref SDS 2 8F5J  Tore heels up                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
380995 - badly.  On return from Lafayette Reservoie changed the bandage system                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
380996 - to using padding with holes to shield blisters from shoe pressure.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
380998 -  ..
380999 - On 140726 0935 shown in case study on 120101 0900, hiked 3 miles at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381000 - Lafayette Reservoir. ref SDS 2 8Q7M  Right foot no pain metatarsalgia,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381001 - continuing improvement from 5 days ago on 140721, above. ref SDS 2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381002 - 8F5J  Left foot not hurt very little again from metatarsalgia (balls                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381003 - of feet, explained on 140627 1223, ref SDS 11 RQ6G) on this 3 mile                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381004 - hike wearing new Hoka shoes purchased on 140713 1640, ref SDS 17 T46O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381005 - and combined with new orthotic insoles purchased from Good Feet on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381006 - 140711 1018. ref SDS 15 6B5I  Similar to hiking 3 miles yesterday, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381007 - significant improvement from 5 days ago when feet hurt severely the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381008 - entire 11 mile route. ref SDS 2 8F5J  Heels slipped again today                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381009 - compounding blister problems yesterday on 140725, ref SDS 2 WQQT, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381010 - from 5 days ago on 140721. ref SDS 2 8F5J  Tried different heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381011 - bandage scheme developed after the hike yesterday.  Worked better.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381012 - Although heels hurt badly, the friction from the shoe heels did not                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381013 - tear up heels of the feet as badly as occurred yesterday on 140725.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381014 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381015 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381016 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381017 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381019 -  ..
3811 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3812 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3813 - Progress                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3814 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381401 - Hoka Conquest Shoes Size 9.5 Cause Severe Heel Blisters                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381402 - 
381403 - Follow up ref SDS 17 JY56.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381404 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381405 - Met Kathie Guymon, who own the Pleasant Hill Fleet Store in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381406 - partnership with her daugher, Tracy.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381408 -  ..
381409 - Explained buying Hoka Conquest shoes on Fleet Feet invoice                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
381410 - 256331/4/21362 a few weeks ago on 140713 1640. ref SDS 17 N69M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381412 -  ..
381413 - Mentioned calling a few days after buying the Hoka shoes to ask about                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381414 - buying a shoe horn, because the Hoka Conquest shoes have a tight fit,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381415 - and so are difficult to put on.  The shoe horn used at Fleet Feet was                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381416 - very effective on 140713, ref SDS 17 VX8N, and later had difficulty                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381417 - buying a shoe horn elsewhere in town, and with Amazon, reported on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381418 - 140715 1402, ref SDS 18 K35I, so called Fleet Feet to see if they                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381419 - carry shoe horns like the one used on 140713.  The rep said that Fleet                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381420 - Feet has only 1 shoe horn for the entire store, so could not sell it.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381422 -  ..
381423 - Kathie said she heard about the call to buy their only shoe horn.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381424 - This was a light moment to begin discussions.  Reported success buying                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381425 - a shoe horn at a shoe repair shop on Clayton near Ygnacio Valley Road.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381427 -  ..
381428 - Explained having bought a shoe horn, when severe blisters occurred and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381429 - got worse during 11 mile hike on 140721, shown in case study on 120101                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381430 - 0900. ref SDS 2 8Q7M  Previously, tested Hoka Conquest shoes with 3                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381431 - mile hike at Lafayette Reservoir a week earlier, the day after they                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381432 - were purchased on 140714.  The shoes were effective reducing pain from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381433 - metatasalgia during the first hike on 140714, as hoped when tested and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381434 - purchased the day before at Fleet Feet.  During the hike on 140714,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381435 - the heels slipped up and down with every step, but by the end of the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381436 - hike this continual slipping caused only very miner abrasions on the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381437 - heels of the feet.  No treatment was required.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381439 -  ..
381440 - Decided to let feet rest to recover from metatarsalgia for another                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381441 - week, and so did not wear Hoka Conquest shoes again until going out on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381442 - regular 11 mile daily hike on 140721, shown in case study on 120101                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381443 - 0900. ref SDS 2 ZH4O  As shown in the record, there were many                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381444 - difficulties on this hike, beginning with putting the shoes on without                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381445 - a shoe horn.  Based on prior experience of heels slipping at Lafayette                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381446 - Reservoir, applied bandages to both heels as a guard against blisters.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381448 -  ..
381449 - Without a shoe horn, putting the shoes on likely caused the bandages                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381450 - on the heels to slip aside, rendering the remedy ineffective.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381452 -  ..
381453 - During the hike up Treat and then going South on Clayton within 2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381454 - miles could feel with every step that both heels were already                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381455 - blistered severely.  On Clayton, found a shoe repair store that sells                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381456 - shoe horns and bought one, but this didn't help.  By the end of 10                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381457 - miles, the heels of both feet were badly injured. ref SDS 2 TB4I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381459 -  ..
381460 - Let feet heal for a week, and then yesterday tried another 3 mile hike                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381461 - at Lafayette Reservoir on 140725, ref SDS 2 VL5M; and used a more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381462 - extensive bandaging system to protect against blisters.  This totally                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381463 - failed, as explained in the record. ref SDS 2 WQQT  Earlier today,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381464 - tried another hike with revisions to improve the bandaging system;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381465 - this worked better but still resulted in worsening of heel blisters,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381466 - shown in the record this morning on 140726. ref SDS 2 8Q7M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381468 -  ..
381469 - Kathie said bandages often fail on heel blisters, because they cannot                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381470 - be held in position.  She commented that different shoes have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381471 - different effects for each customer.  The only way to test hiking and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381472 - running shoes is to hike or run a regular route - 3, 10, 20 miles.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381474 -  ..
381475 - Explained that when the Hoka Conquest shoes were purchased on 140713,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381476 - they were tested by walking and jogging a few steps in front of the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381477 - store.  James facilitated the test by removing the insoles and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381478 - replacing with orthotic inserts purchased a week earlier on 140711                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381479 - 1018, ref SDS 15 6B5I, from Good Feet a few blocks from Fleet Feet to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381480 - recover from and prevent recurrence of metatarsalgia.  At that time,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381481 - on 140713, the Hoka Conquest shoes seemed to provide affirmative                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381482 - relief from metatarsalgia (pain on balls of feet), which has been                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381483 - preventing hiking since 140624. ref SDS 17 J15I  There was no concern                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381484 - and so no attention to heel blistering problems that occurred later.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381486 -  ..
381487 - Related progressive efforts to keep bandages in place when subjected                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381488 - to dynamics of shoe heel movements during long hikes.  This morning                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381489 - finally developed a bandaging scheme that stayed in place during                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381490 - entire 3 mile hike, but still felt painful abrasion from the heels of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381491 - the Hoka Conquest shoes, shown in case study on 120101 0900.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381492 - ref SDS 2 8Q7M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381494 -  ..
381495 - The problem with Hoka Conquest design seems to be a firm narrow ridge                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381496 - or band around the heel that slips up and down with each step.  Even                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381497 - though a revised bandage system this morning held the bandages on each                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381498 - heel in place over the 3 mile route at Lafayette Reservoir, after                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381499 - half-a-mile or so, both heels still hurt badly.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381501 -  ..
381502 - Asked Kathie about other customers reporting similar blister problems                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381503 - wearing Hoka Conquest shoes, and has Hoka or Fleet Feet developed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381504 - remedies?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381506 -  ..
381507 - Kathie could not recall other customers reporting heel blisters with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381508 - Hoka Conquest shoes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381510 -  ..
381511 - Kathie recommended using non-cotton socks, citing a marketing phrase                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381512 - that supports wearing socks with a blend of synthetic fabrics.  She                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381513 - explained cotton socks retain moisture and bunch up.  This increases                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381514 - risk of blisters.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381515 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381516 -            [On 140902 in case study on 120101 0900 severe blister                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381517 -            bottom toe left foot required stopping hike after 8 miles                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381518 -            and calling cab to get home; may be due to cotton socks.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381519 -            ref SDS 2 FG3F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381521 -             ..
381522 -            [On 140904 0900 Doctor Tang at VA Medical Center Podiatry                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381523 -            Department recommended wearing non-cotton blend socks for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381524 -            heavy exercise hiking. ref SDS 21 2P3L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381526 -             ..
381527 -            [On 140905 1027 ordered from Amazon 10 pair Thorlo Men's                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381528 -            Coolmax Lt Hiker Crew Sock. ref SDS 22 AK6J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381530 -  ..
381531 - Reviewed the record wearing athletic socks with blended cotton and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381532 - synthetic fibers.  Since there has never been a heel blistering                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381533 - problem wearing these socks with 12 pair of different shoes hiking 11                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381534 - miles every day, today we are investigating solutions for Hoka                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381535 - Conquest shoes that cause severe heel blisters, as experienced the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381536 - past 2 weeks, and in particular this morning at Lafayette Reservoir,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381537 - reported in case study on 120101 0900, ref SDS 2 8Q7M                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381539 -             ..
381540 -            [On 140902 in case study reported in the record for 120101                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381541 -            0900 developed severe blister on 11 mile hike; had to call                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381542 -            a cab at mile 8. ref SDS 2 FG3F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381544 -             ..
381545 -            [On 140904 0900 Doctor Tang at VA Medical Center Podiatry                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381546 -            Department recommended wearing non-cotton blend socks for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381547 -            heavy exercise hiking. ref SDS 21 2P3L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381549 -             ..
381550 -            [On 140905 1027 ordered from Amazon 10 pair Thorlo Men's                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381551 -            Coolmax Lt Hiker Crew Sock. ref SDS 22 AK6J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381553 -  ..
381554 - Kathie again proposed socks that blend more synthetic fabrics and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381555 - avoid cotton fibers.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381557 -  ..
381558 - Explained prior experience on 081128, buying from Roadrunner socks                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381559 - similar to those Kathie proposes today.  The prior socks purchased                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381560 - from Roadrunner were expensive, did not seem to provide better                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381561 - performance, and wore out quickly, i.e., within weeks, requiring                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381562 - replacement much sooner than athletic socks used the past 10 years.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381563 - ref SDS 1 DT5G                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381565 -  ..
381566 - Asked if Hoka Conquest shoes can be stretched in the heels, or                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381567 - otherwise modified to provide affirmative remedy that prevents severe                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381568 - heel blisters?  Might the heel lining be changed?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381570 -  ..
381571 - Kathie did not know of ways to modify the shoes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381573 -  ..
381574 - She proposed trying another type of shoe, and advised that, as                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381575 - mentioned initially, Fleet Feet recognizes the only way to determine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381576 - if shoes actually work is through intended use, i.e., hiking and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381577 - running routine routes. ref SDS 0 245F  Accordingly, Fleet Feet                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381578 - marketing plan supports exchanging shoes within a reasonable time for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381579 - shoes that provide a better fit and use experience.  She emphasized                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381580 - that shoes made by different manufacturers provide fit differently for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381581 - the same sizes, and different models by the same manufacturer also fit                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381582 - differently for each individual customer, with the result that heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381583 - blisters can sometimes be resolved by switching to a different model                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381584 - shoe and/or different manufacturers.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381586 -  ..
381587 - This was good news - was not aware of Fleet Feet return policy, and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381588 - did not arrive today with intent to get another pair of shoes, because                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381589 - having purchased the best Hoka shoe available with the prior                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381590 - transaction on 140713, assumed no other shoe can solve the current                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381591 - problem.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381593 -  ..
381594 - Agreed to try other shoes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
381596 -  ..
381597 - Kathie brought out Hoka Stinson Trail shoes size 9.5.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381599 -  ..
381600 - Tried them on and immediately noticed that pain from heel blisters                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381601 - wearing Hoka Conquest shoes during the hike this morning, shown in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381602 - case study on 120101 0900, ref SDS 2 8Q7M, and then just now walking                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
381603 - after the hike including from the car in the parking lot to the store,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381604 - did not occur walking a little bit in the store wearing Hoka Stinson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381605 - Trail shoes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381607 -  ..
381608 - Additionally, the Hoka Stinson Trail shoes have as good or better                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381609 - rebound energy from cushioning in the mid-sole than the Hoka Conquest                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381610 - shoes, reported on 140713 1640. ref SDS 17 536F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381612 -  ..
381613 - Decided to switch back to Hoka Conquest shoes to verify there is still                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381614 - evident pain on heel blisters just walking in the store.  Did this and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381615 - it seemed evident that Hoka Conquest shoes cause heel pain felt                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381616 - immediately just walking around the store, which is relieved wearing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381617 - Hoka Stinson Trail shoes moments earlier.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381619 -  ..
381620 - Kathie switched the Good Feet shoe inserts from the Hoka Conquest                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381621 - shoes worn on the hike this morning and worn to walk into the store,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381622 - to the proposed Hoka Stinson Trail shoes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381624 -  ..
381625 - Tried another walking test with the Hoka Stinson Trail shoes size 9.5,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381626 - just in the store.  This still seemed not to cause pain from the heels                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381627 - of the shoes rubbing on the heels of the feet, even though the heels                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381628 - of the feet are very sore from blistering wearing Hoka Conquest shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381629 - during the hike this morning, per above. ref SDS 0 QR4F  The critical                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381630 - difference between Hoka Conquest and Stinson Trail shoes seems to be                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381631 - that heel lining is stiff or rigid in the Hoka Conquest shoes and this                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381632 - grips or squeezes the heel of foot.  Therefore even slight movement of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381633 - the heel up and down in walking and running over a 3 - 11 mile route                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381634 - rubs the skin raw, causing a blister.  The heel lining of Hoka Stinson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381635 - Trail shoes is soft and pliable.  This allows the heel of the foot to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381636 - easily slip up and down without causing abrasion to the skin.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381638 -  ..
381639 - This record of trials with Hoka Stinson Trail shoes indicates there                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381640 - might be a solution to chronic heel blisters wearing Hoka Conquest                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381641 - shoes, simply by changing shoes, as Kathie suggested initially.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381642 - ref SDS 0 245F                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381644 -  ..
381645 - There was concern today, that the toe line of the Hoka Stinson Trail                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381646 - shoes seems narrower than the "box toe" design of the Hoka Conquest                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381647 - shoes purchased on 140713 1640. ref SDS 17 667G  A wide "toe line"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381648 - that do not pinch the toes helps prevent metatarsalgia; professional                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381649 - guidance recommends "boxed toe" design, reported in research on 140627                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381650 - 1223. ref SDS 11 OG9O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381652 -  ..
381653 - Therefore, asked Kathie for a wider shoe.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381655 -  ..
381656 - Kathie explained that Hoka does not offer shoes with variable widths.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381657 - She suggested trying size 10 for Hoka Stinson Trail shoes, so that                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381658 - the toe line will be wider than the size 9.5.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381660 -  ..
381661 - The next pair of shoes she brought from inventory look considerably                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381662 - different from the initial Hoka Stinson Trail shoes size 9.5.  Kathie                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381663 - explained it is the same shoe, but a newer version in size 10.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381665 -  ..
381666 - Tried them on and walked in the store.  These shoes felt more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381667 - comfortable across the toe line, but produced noticable friction with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381668 - the heels slipping on the blisters, similar to Hoka Conquest shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381669 - being replaced, rather than allowing the heel of the foot to slip past                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381670 - the heel lining of the shoes, as occurs with the Hoka Stinson Trail,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381671 - per above. ref SDS 0 OP6H  Since the main objective for exchanging                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381672 - shoes is to solve the blister problem, decided against Hoka Stinson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381673 - Trail size 10 solely to increase the width at the toe line.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381675 -  ..
381676 - While trying several different shoes, other customers were having a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381677 - "good time" sharing the store's lone shoe horn.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381678 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381680 -  ..
381681 - Hoka Stinson Trail Shoes Size 9.5 on Exchange at Fleet Feet                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381682 - 
381683 - Follow up ref SDS 17 JY56.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381684 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381685 - After trying more shoe sizes and models thanks to Kathie's gracious                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381686 - efforts to find an effective solution, finally decided to try                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381687 - replacing original Hoka Conquest size 9.5 shoes purchased on 140713                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381688 - 1640, ref SDS 17 N69M, with Hoka Stinson Trail shoes size 9.5 in order                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381689 - to avoid further blister problems, per above. ref SDS 0 OP6H                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381691 -             ..
381692 -            [On 140828 1203 purchased 2nd pair Hoka Stinson Trail shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
381693 -            to resolve problem of heels tearing and causing blisters                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381694 -            with 1st pair. ref SDS 20 IF6O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381696 -             ..
381697 -            [On 140914 1452 Fleet Feet bought 3rd pair Hoka Stinson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381698 -            Trail shoes, ref SDS 23 915F, to help relieve symptoms and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381699 -            prevent recurrance metatarsalgia, and because the design of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381700 -            "new improved" Hoka Stinson Trail shoes is being sold to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381701 -            replace the current design that has been effective reducing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381702 -            painful metatarsalgia, due to mid-sole cushioning reported                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381703 -            on 140726 1030, ref SDS 19 OQ4J, and earlier on 140713                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381704 -            1640, ref SDS 17 536F, citing research on 140708 1014,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381705 -            ref SDS 13 NW7K,]^ut the heels wore out on the 1st pair of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381706 -            Hoka Stinson Trail shoes reported on 140828 1203,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381707 -            ref SDS 20 XR4L, and then Fleet Feet disclosed that the new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381708 -            design for Hoka Stinson Trail shoes has changed the heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381709 -            lining to material that causes blisters, also reported on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381710 -            140828, ref SDS 20 817J, so had to buy a 3rd pair today, of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381711 -            current design Hoka Stinson Trail shoes in order to have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381712 -            shoes for hiking long distance that have good rebound                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381713 -            energy, prevent metatarsalgia and do not cause heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381714 -            blisters over the next year. ref SDS 23 E43N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381716 -  ..
381717 - Requested changing the special speed shoe laces with conventional                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381718 - lases, as James for the Hoka Conquest shoe purchase on 140713 1640.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381719 - ref SDS 17 356L  Kathie said she has Hoka shoes, and also replaced                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381720 - the laces on her own shoes as well.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381722 -  ..
381723 - Kathie suggested that before changing the laces, the customer might                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381724 - take the Hoka Stinson Trail shoes home and walk around the house to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381725 - further test the viability of these shoes.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
381727 -  ..
381728 - Decided that walking around the house will not provide a true test;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381729 - the only real test is to use the shoes for extended hikes, as done on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381730 - 140721, shown in case study on 120101 0900. ref SDS 2 ZH4O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381732 -  ..
381733 - Therefore concluded the transaction exchanging Hoka Conquest shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381734 - purchased on 140713 1640, ref SDS 17 JY56, for Hoka Stinson Trail                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381735 - shoes, and for the purpose of avoiding blisters and to relieve                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381736 - metatasalgia.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381737 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381738 -            [On 140828 1203 purchased 2nd pair Hoka Stinson Trail shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
381739 -            to resolve problem of heels tearing and causing blisters                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381740 -            with 1st pair after 17 hikes and 145 miles. ref SDS 20 IF6O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381742 -             ..
381743 -            [On 140914 1452 Fleet Feet bought 3rd pair Hoka Stinson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381744 -            Trail shoes, ref SDS 23 915F, to help relieve symptoms and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381745 -            prevent recurrance metatarsalgia, and because the design of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381746 -            "new improved" Hoka Stinson Trail shoes is being sold to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381747 -            replace the current design that has been effective reducing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381748 -            painful metatarsalgia, due to mid-sole cushioning reported                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381749 -            on 140726 1030, ref SDS 19 OQ4J, and earlier on 140713                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381750 -            1640, ref SDS 17 536F, citing research on 140708 1014,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
381751 -            ref SDS 13 NW7K,]^ut the heels wore out on the 1st pair of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
381752 -            Hoka Stinson Trail shoes reported on 140828 1203,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381753 -            ref SDS 20 XR4L, and then Fleet Feet disclosed that the new                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381754 -            design for Hoka Stinson Trail shoes has changed the heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381755 -            lining to material that causes blisters, also reported on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
381756 -            140828, ref SDS 20 817J, so had to buy a 3rd pair today, of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
381757 -            current design Hoka Stinson Trail shoes in order to have                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381758 -            shoes for hiking long distance that have good rebound                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381759 -            energy, prevent metatarsalgia and do not cause heel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
381760 -            blisters over the next year. ref SDS 23 E43N                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
381761 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381763 -  ..
381764 - Received invoice...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381765 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381766 -        Fleet Feet Sports                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
381767 -        20E Crescent Drive                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
381768 -        Pleasant Hill, CA  94523                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381769 -        925 827 4772                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381770 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381771 -        Email......... kathie@fleetfeetpleasanthill.com                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
381773 -         ..
381774 -        Invoice....................... 256331/14/21608                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381776 -         ..
381777 -        Date.......................... 140726 1120                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
381782 -         ..
381783 -        Hoka Stinson Trail size 9.5                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
381784 -        30109031-BGB.......................... $160.00                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381785 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381786 -            [On 140828 1203 purchased 2nd pair Hoka Stinson Trail shoes                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
381787 -            to resolve problem of heels tearing and causing blisters                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381788 -            with 1st pair. ref SDS 20 IF6O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381790 -         ..
381791 -        Total credit..........................   10.85                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
381796 -         ..
381797 -        Personal rewards summary.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381798 -        Dollars purchased....... $20                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381799 -        Outstanding reward......  15                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
381800 -        Reward expires.................... 141011                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
381801 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381802 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
381804 -  ..
3819 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3820 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
3821 - 1421                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
3822 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
382201 - Donate Shoe Horns to Aid Fleet Feet Marketing and Sales Ops                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
382202 - 
382203 - After leaving Fleet Feet, we drove to Clayton and had lunch at 5-Guys,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
382205 -  ..
382206 - On the way home stopped and bought 2 shoe horns at Shoe Repair store,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
382207 - where a shoe horn was bought during hike on 140721 in case study on                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
382208 - 120101 0900. ref SDS 2 ZH4O                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
382210 -  ..
382211 - We drove back to Fleet Feet in Pleasant Hill, and gave these shoe                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
382212 - horns to James, the salesman, who helped with the first Hoka Conquest                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
382213 - purchase on 140713.  James was involved earlier this morning sharing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
382214 - the store's lone shoe horn to assist another customer in a complex                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
382215 - shoe purchase, with Kathie helping with exchanging Hoka Conquest for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
382216 - Hoka Stinson Trail shoes, per above. ref SDS 0 VF5L                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
382217 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382218 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382219 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382220 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382221 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382222 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382223 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382224 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382225 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
382226 -