THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: April 11, 2005 03:08 PM Monday; Rod Welch

Request for article on business intelligence and project management.

1...Summary/Objective
2...Essay on Business Intelligence Requested in 3 Days

ACTION ITEMS.................. Click here to comment!

1...What is the basis of sending this request? On 960502 PMNetwork

CONTACTS 
0201 - PMI Communications                                                                                                                                                 O-00000095 0108
020101 - Mr. Jim Pennypacker; Editor                                                                                                                                      O-00000095 0108
0202 - Imagination                                                                                                                                                        O-00000842 0505
020201 - Mr. Ross Foti                                                                                                                                                    O-00000842 0505

SUBJECTS
Faster Better Cheaper SDS Technology Makes Sound Management Practice
PMI Request for Article on Business Intelligence in PMNetwork
Technology Define - POIMS, Communication Metrics, SDS
Communications & Communication Metrics New World Order Needs Old Ti    07
Technology Evolving, SDS is 1st Generation POIMS
New World Order needs old time religion
PMI Published NWO Article New World Order Needs Old Time Religion

1309 -
1309 -    ..
1310 - Summary/Objective
1311 -
131101 - Follow up ref SDS 5 0000, ref SDS 4 0000.
131102 -
131103 - Request for an essay within 3 days on Business Intelligence applied
131104 - for marketing. ref SDS 0 L04N  The basis of the request is not clear.
131105 - ref SDS 0 SY33
131106 -
131107 -    [On 050412 submitted response with link to this record, and
131108 -    recommend contact Gary about getting an essay. ref SDS 18 0001
131109 -
131110 -
131111 -
131112 -
131114 -  ..
1312 -
1313 -
1314 - Progress
1315 -
131501 - Essay on Business Intelligence Requested in 3 Days
131502 -
131503 - Received ref DRT 1 0001 from Ross Foti who says in part...
131504 -
131505 -    1.  Subject:  PM Network Short Interview Request--Business
131506 -        Intelligence
131508 -  ..
131509 - Business Intelligence was reviewed on 980226 when IBM announced a
131510 - project to market a new service. ref SDS 6 0001
131512 -  ..
131513 - Analysis indicated IBM's "business intelligence" product was aimed at
131514 - helping customers perform "data mining" for marketing and sales,
131515 - ref SDS 6 1247 and ref SDS 6 XZ3O, rather than improve management
131516 - productivity. ref SDS 6 UY81
131518 -  ..
131519 - Imagination's letter, per below, indicates this request is for an
131520 - essay on a similar scope for "business intelligence" applied to
131521 - marketing. ref SDS 0 SY33
131523 -  ..
131524 - Ross seems to represent...
131525 -
131526 -                     Imagine
131527 -
131528 - ...which is described as...
131529 -
131530 -        ...an idea factory.  We are a content creator.  We are the
131531 -        business world's authority on RoIP
131532 -
131533 -              http://www.imaginepub.com/about/index.cfm
131535 -         ..
131536 -        RoIP (Return on Investment Publishing) is where the custom
131537 -        publishing discussion starts with a client-and where it ends.
131538 -        The only place you can get RoIP? imagination.
131539 -
131540 -              http://www.imaginepub.com/roip/index.cfm
131542 -         ..
131543 -        RoIP adds a new dimension to the "backward planning" stage of
131544 -        traditional custom publishing. Starting with a "what do you
131545 -        want readers to do?" analysis, custom publishing builds a
131546 -        publication program to accomplish specific goals.
131547 -
131548 -         •  RoIP augments the publication program with metrics and a
131549 -            plan to continuously monitor, aggregate and report the
131550 -            program's progress, providing periodic opportunities to
131551 -            fine-tune the publication.
131553 -             ..
131554 -         •  RoIP metrics may include monitoring customer cross-sell,
131555 -            conversions and retention rates, as well as long-term
131556 -            improvement to customer lifetime value.
131558 -  ..
131559 - Imagine's experience applying metrics to monitor value added for
131560 - marketing may help in grasping SDS support for Communication Metrics,
131561 - explained in POIMS, ref OF 13 685K, and illustrated by this record.
131563 -  ..
131564 - Ross' letter continues...
131565 -
131566 -    2.  I am writing to request a short interview with an executive on
131567 -        the subject of business intelligence for PM Network, the
131568 -        monthly professional magazine of the Project Management
131569 -        Institute.  I am asking executives to discuss how project
131570 -        management facilitates business intelligence and accurately
131571 -        delivers to market conditions.  Essentially, the article will
131572 -        be "mini-essays" from business leaders, so I'm not looking for
131573 -        more than 250-400 words.  Here are the specific questions I'm
131574 -        hoping to ask:
131576 -  ..
131577 - What is the basis of sending this request?  On 960502 PMNetwork
131578 - published NWO, ref SDS 5 0001, but Ross makes no mention of this prior
131579 - work.  Was the inquiry based on finding POIMS and NWO on the Internet?
131581 -  ..
131582 - The request to interview executives for mini-essays on "business
131583 - intelligence" suggests Ross is looking for an article by a
131584 - practitioner rather than a developer of tools and methods for
131585 - intelligence support to strengthen leadership, as called out in NWO.
131586 - ref OF 3 A56M
131588 -  ..
131589 - This suggests someone like Gary or Wayne would be a better source to
131590 - submit an article on applying SDS for project management.
131591 -
131592 -    [On 050412 submitted response with link to this record, and
131593 -    recommend contact Gary about getting an essay. ref SDS 18 0001
131595 -  ..
131596 - Andy Grove's book, "Only the Paranoid Survive" shows challenges
131597 - executives face applying good management practice consistently,
131598 - reported on 980307. ref SDS 7 1657  Peter Drucker recommends
131599 - routinizing ideas for strengthening human cognition as essential for
131600 - better management, reviewed on 991025. ref SDS 9 0785
131602 -  ..
131603 - Ross' letter continues...
131604 -
131605 -        •  How is your company working to improve its project
131606 -           management competencies?  How are you training project
131607 -           managers to better meet customers' needs?
131609 -  ..
131610 - Experience using business intelligence is reflected in the...
131611 -
131612 -            Annual report using SDS
131613 -            at Boeing................,,,,... 040102, ref SDS 16 UO6T
131614 -
131615 -            Standards developed for
131616 -            Organizational memory at
131617 -            Boeing.......................... 041118, ref SDS 17 KT83
131619 -             ..
131620 -            Wayne's report using SDS
131621 -            at DNRC......................... 010725, ref SDS 10 WJ7L
131623 -             ..
131624 -            USACE report using SDS
131625 -            for intelligence support........ 970328, ref DRP 4 6172
131627 -  ..
131628 - Ross' letter continues...
131629 -
131630 -        •  How have project management methodologies helped you keep
131631 -           abreast of market conditions and determine the best
131632 -           strategic portfolio offerings?  Please provide a specific
131633 -           example.
131635 -  ..
131636 - This question supports the understanding that PMI views "business
131637 - intelligence" as capability for marketing support, per above.
131638 - ref SDS 0 LH99
131640 -  ..
131641 - As a result, the inquiry today may be misdirected, since SDS enables
131642 - intelligence support to manage projects, in addition to keep abreast
131643 - of market conditions, as set out in POIMS. ref OF 14 1113
131645 -  ..
131646 - The POIMS design for integrating personal and organizational memory
131647 - supports monitoring business trends, illustrated by case studies on
131648 - market conditions for Knowledge Management, reported on...
131649 -
131650 -            Market giving up on
131651 -            good management................. 011003, ref SDS 11 QX8Q
131653 -             ..
131654 -            Knowledge Management failed
131655 -            using mainstream technologies
131656 -            approved for use at NASA,
131657 -            Microsoft, etc.................. 020608, ref SDS 12 QV5G
131659 -             ..
131660 -            Experts who advocate
131661 -            connected record giving up
131662 -            on using connections in
131663 -            Knowledge Repository to
131664 -            realize efficiencies
131665 -            and cost savings................ 020812, ref SDS 14 659F
131667 -  ..
131668 - Ross' letter continues...
131669 -
131670 -        •  What business intelligence benefits has your company
131671 -           experienced due to its project management competency?  How
131672 -           has the company saved time/money/resources in your business
131673 -           intelligence initiatives with a project management approach?
131674 -           Please quantify and/or define how you measure
131675 -           time/money/resources.
131677 -  ..
131678 - USACE reported benefits saving time and money using intelligence
131679 - support to improve management productivity with ROI of 10:1.
131680 - ref DRP 5 0001  A subsequent study reported on 981027 showed increased
131681 - savings. ref SDS 8 7315  Imagine's experience with ROIP, per above,
131682 - ref SDS 0 5B7K, should help grasp the significance of USACE's
131683 - findings on SDS intelligence support for Communication Metrics.
131685 -  ..
131686 - Ross' letter continues...
131687 -
131688 -        •  How does your company maintain up-to-date information within
131689 -           a structured project management environment?
131691 -  ..
131692 - SDS records like this one illustrate how to maintain a record of
131693 - organizational memory for intelligence support.
131695 -  ..
131696 - The scope of intelligence support is set out in NWO. ref OF 3 A56M
131698 -  ..
131699 - SDS supports PMBOK and ISO requirements for project management as
131700 - shown in the record on 950721. ref SDS 1 YV6F
131702 -  ..
131703 - Examples applying project management in education, health care,
131704 - government, technology, construction, etc., are listed on 020708.
131705 - ref SDS 13 MZ6O
131707 -  ..
131708 - Ross' letter concludes...
131709 -
131710 -    3.  Again, if a brief, 20-minute phone interview cannot be
131711 -        coordinated, I would be more than happy to accept a written
131712 -        response to these questions via e-mail.  I am looking to have
131713 -        this completed by Thursday, April 14, 2005, but can hold space
131714 -        if this deadline isn't possible.
131716 -  ..
131717 - Ross' goal to get an essay by 050414, reflects prior editorial
131718 - practice requesting review and comment when NWO was publishied in
131719 - PMNetwork, reported on 960326. ref SDS 2 7362
131721 -  ..
131722 - Gary could do an essay based on his experience using SDS at Boeing
131723 - reported in his record on 030413, and reviewed on 030416. ref SDS 15
131724 - 7P5F  His letter on 041118 also has ideas for an article. ref SDS 17
131725 - KT83
131726 -
131727 -    [On 050412 submitted response with link to this record, and
131728 -    recommend contact Gary about getting an essay. ref SDS 18 0001
131729 -
131730 -
131731 -
131732 -
131733 -
131734 -
131735 -
1318 -
Distribution. . . . See "CONTACTS"