THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: March 16, 2000 08:24 AM Thursday; Rod Welch

Received letter from Dick Karpinski on quality of Welch work.

1...Summary/Objective
2...Ambassador of Change
3...Welch Work Product Exhibits Errors that Harm Marketing
4...Marketing Requires Strong Attention to First Impressions
5...Feedback Essential "Metric" for Effective Communication


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CONTACTS 
0201 - Computer Generalist                  510 658 3797
020101 - Mr. Richard Karpinski
020102 - dick@cfcl.com

SUBJECTS
Karpinski, Dick, 000218
Ambassadors for Change
Feedback Provides Metric
Feedback Loops Double Entry Bookkeeping SDS Record
Methods for Presentations

0907 -    ..
0908 - Summary/Objective
0909 -
090901 - Follow up ref SDS 32 0001, ref SDS 31 0001.
090902 -
090903 - Dick submits feedback on a marketing letter, notifying of errors, and
090904 - points out the importance of first impressions in marketing.  He asks
090905 - for notice of follow up on his letter.
090906 -
090907 - Sent ref DIT 1 0001 linked to this record; suggested he might consider
090908 - supporting the marketing effort.  Also, anxious to see the development
090909 - plan he has in mind, when time permits.
090910 -
090911 -
090912 -
0910 -
0911 -
0912 - Progress
0913 -
091301 -  ..
091302 - Ambassador of Change
091303 - Welch Work Product Exhibits Errors that Harm Marketing
091304 - Marketing Requires Strong Attention to First Impressions
091305 -
091306 - Follow up ref SDS 29 9862, ref SDS 28 9862.
091307 -
091308 - Received ref DRT 1 0001 from Dick pointing out spelling and syntax
091309 - errors in the letter, ref DIP 6 0001, sent to Peter Dorfman at the
091310 - KnowledgeFarm, yesterday. ref SDS 33 5325
091311 -
091312 - Made corrections and re-submitted to Dorfman.
091313 -
091314 - Dick expresses frustrations with continued errors in Welch writing,
091315 - saying...
091316 -
091317 -
091318 -      I'm almost ready to suggest that you pass your letters by me for
091319 -      a human spell check.
091320 -
091321 -
091322 - ...indicating a strong interest in accuracy, ref DRT 1 2544, which is
091323 - a key objective of Communication Metrics.
091324 -
091325 -      [On 000326 Dick does not report errors in recent new submission,
091326 -      indicating possible improvement. ref SDS 34 0001
091327 -
091328 - In the response letter to Dick, ref DIP 7 4007, I asked if he might
091329 - consider within the framework of an...
091330 -
091331 -
091332 -                        Ambassador of Change
091333 -
091334 -
091335 - ...doing some of the marketing initiatives, based on his efforts
091336 - reported 000306. ref SDS 28 9862  At this time he is working on a
091337 - project development plan, reported on 000218, ref SDS 21 1680, and on
091338 - 000227. ref SDS 27 3384  I don't want to divert time from that, but he
091339 - is very effective on explaining SDS.
091340 -
091341 - Suggested he can use...
091342 -
091343 -     POIMS, ref OF 1 0001
091344 -
091345 -     Typical day scenario using SDS. ref OF 2 0001
091346 -
091347 -     His letter to the Colloquium. ref DRP 1 0001 on 000227.
091348 -     ref SDS 27 0897
091349 -
091350 -     The letter to Jon Bundy, ref DIP 2 0001, on 000306. ref SDS 28
091351 -     3816
091352 -
091353 -     Corps of Engineers report. ref DRP 7 6172
091354 -
091355 - Actually, any of the publications on the Welch web site might be
091356 - useful...
091357 -
091358 -
091359 -                  http://www.welchco.com/00601.HTM
091360 -
091361 -
091362 - On 000222 Dick reported encountering mistakes in the SDS record.
091363 - ref SDS 23 0001  On 000227 he reported to the Colloquium at Stanford
091364 - that mistakes he found record were expeditiously corrected,
091365 - ref DRP 1 1131, and that SDS is an effective knowledge management
091366 - capability. ref SDS 27 0897
091367 -
091368 - On 000222 explained SDS helps the mind...
091369 -
091370 -
091371 -                    turn the water into wine
091372 -
091373 -
091374 - ...which is an analogy for turning information into knowledge.
091375 - ref SDS 23 6512  Also explained the need to manage complexity and the
091376 - trade-offs in time which lead to errors. ref SDS 23 7084
091377 -
091378 - Dick advises that small mistakes in communication have a big influence
091379 - on marketing.  The importance of making an effective first impression
091380 - requires greater care to demonstrate that Welch can deliver high tech
091381 - resources to do a superior job at a reasonable cost in effort and
091382 - investment, ref DRT 1 1705,
091383 -
091384 -
091385 -  ..
091386 - Feedback Essential "Metric" for Effective Communication
091387 -
091388 - Dick requests feedback on the disposition of his suggestions for
091389 - improving the quality of Welch work product. ref DRT 1 8856
091390 -
091391 -     As a result of Dick's notice, decided to put more time on the
091392 -     KnowledgeFarm initiative, i.e., went ahead and created a record.
091393 -     ref SDS 33 5850
091394 -
091395 -     Feedback is a key "metric" of communication, and central to
091396 -     Communication Metrics, as reported in POIMS. ref OF 1 3774 and
091397 -     also, ref OF 1 3943, noting...
091398 -
091399 -
091400 -           Communication is the biggest risk in enterprise
091401 -
091402 -
091403 -     Notice of mistakes is therefore essential and welcomed, as
091404 -     reported on 961017. ref SDS 10 2068
091405 -
091406 -     The record on 961126 further illustrates the process of getting
091407 -     early notice of mistakes, actual and perceived, so that proactive
091408 -     consideration can be made to avoid negative impacts on the work.
091409 -     ref SDS 12 8845
091410 -
091411 -     Feedback is usually difficult to get, as explained in the NWO...,
091412 -     ref OF 3 2670,
091413 -
091414 -     Dick's support is effective and aligns with goals of Com Metrics.
091415 -
091416 - He makes a strong recommendation to schedule some fun for a balanced
091417 - life. ref DRT 1 1710
091418 -
091419 -
091420 -
091421 -
091422 -
091423 -
091424 -
091425 -
091426 -
091427 -
091428 -
091429 -
Distribution. . . . See "CONTACTS"