THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: April 3, 1998 07:12 AM Friday; Rod Welch

Visited USACE to demonstrate Web site for Communication Metrics.

1...Summary/Objective
2...Demonstrated Web Site Access Anytime, Anywhere Intelligence
.....CESPN Needs Better Access to Internet from Email
3...Using "Intelligence" Explains Value of Communication Metrics
4...Regulatory Meetings Need Common Understandings
5...Common Understandings and Follow up Require Intelligence
6...Intelligence from Communication Metrics Makes Meetings Productive
7...Leadership Helps Managers Overcome Strategic Dissonance
8...Better Productivity Requires Leadership to Support Accountability
9...Legal Support for Oakland Harbor Project
10...DDE Requests Demonstration of Communication Metrics


..............
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CONTACTS 
0201 - Corps of Engineers, SFD                                                                                                                                            O-00000632 0202
020101 - Mr. Thompson F. Keesling, Architect; Assistant Chief
020102 - Construction Operations Division
0202 - Corps of Engineers, SFD                                                                                                                                            O-00000632 0201
020201 - Mr. Max R. Blodgett, II, P.E., L.S.
020202 - Construction Operations Division
0203 - Corps of Engineers, SFD                                                                                                                                            O-00000632 0105
020301 - MAJ Louis Toms; Deputy District Engineer
0204 - Corps of Engineers, SFD                                                                                                                                            O-00000632 0205
020401 - Mr. John Azeveda; Chief, Operations Branch
020402 - Construction Operations Division

SUBJECTS
COE Evaluation Communication Metrics
Intranets, Web, CESP Review
Intelligence Business, Similar to Military
Comm Metrics Web Site Demonstration
Metrics for Business Processes
Port of Oakland
Business Intelligence
Email Can't Handle HTML, Use Link to Web Mail
Email Access to SDS Record via Links
SDS Attach to Email HTML Netscape, IE
Webmail Reduces Errors

1913 -
1913 -    ..
1914 - Summary/Objective
1915 -
191501 - Follow up ref SDS 40 4897, ref SDS 39 5568.
191502 -
191503 - Demonstrated application of "business intelligence" produced by
191504 - Communication Metrics and delivered via Internet.  Tom was able to
191505 - access the Web pages, but it was a little awkward using the email I
191506 - sent. ref DIT 1 1985.  Max examined this new feature and suggested
191507 - ideas for application at CESPN.  Tom contacted Merry Goodenough about
191508 - possible use to support Oakland Harbor litigation.  DDE requested a
191509 - demonstration of Communication Metrics, during a brief discussion.
191511 -  ..
191512 - Submitted ref DIT 2 2418 to DDE offering to support a demonstration.
191513 -
191514 -     [On 980405 discussed with Bill DeHart the concern about
191515 -     accountability which Max discussed today. ref SDS 47 1122]
191516 -
191517 -     [On 980405 meeting on developing Web site home page to introduce
191518 -     people to Comm Metrics, bus. intelligence, etc. ref SDS 48 0784]
191520 -      ..
191521 -     [On 980410 Tom requested replacement letter, ref SDS 50 2727]
191523 -      ..
191524 -     [On 980414 showed Max how to use Communication Metrics Web page.
191525 -     to directly access business intelligence. ref SDS 51 0000]
191527 -      ..
191528 -     [On 980520 met and developed ideas for Comm Metrics contract. see
191529 -     ref SDS 53 0000; Max advised that COE settled law suit on Oakland
191530 -     Harbor project, and Merry indicated that Comm Metrics helped get
191531 -     favorable terms for the government. ref SDS 53 2405]
191532 -
191533 -
191535 -  ..
1916 -
1917 -
1918 - Discussion
191901 -  ..
191902 - Demonstrated Web Site Access Anytime, Anywhere Intelligence
191903 -
191904 - Follow up ref SDS 40 5220.
191905 -
191906 - I prepared a letter this morning, ref DIT 1 1985, to Max and Tom with
191907 - links to our meeting on 980305, ref SDS 40 5220, where we discussed
191908 - IBM's announcement of plans to market...
191910 -                       ..
191911 -                      business intelligence
191912 -
191913 -    ...shown at ref OF 3 3233, and reviewed ref SDS 35 0000.
191915 -  ..
191916 - This applies planning on 980316 to test email with HTML for accessing
191917 - the SDS record on the web. ref SDS 43 2040
191918 - ..
191919 - Tom sent an email saying he cannot read my letter with HTML,
191920 - similar to the problem Morris reported on 980329. ref SDS 45 3343
191922 -  ..
191923 - So I uploaded ref DIT 1 to the web, and sent another email with just a
191924 - link to the letter.  Tom was able to access the letter, ref DIT 1
191925 - 1985, but the Internet links contained in the letter are not active in
191926 - his email program.
191928 -  ..
191929 - He called a friend in IMO and was told the District will be upgrading
191930 - the email system.  It appears Tom is running Internet Explorer 3.0. If
191931 - they upgrade to IE 4.0, this may solve the problem of direct access to
191932 - Internet links.
191933 -
191934 -     [On 980520 Tom advised this was fixed, so he can now access
191935 -     Internet addresses in email directly. ref SDS 53 1906]
191937 -      ..
191938 -     CESPN Needs Better Access to Internet from Email
191939 -
191940 -     We were able to use cut and past to put the Web site address in
191941 -     the email into the location field.  Tom was then able to access
191942 -     the link to the Web page.  From there, he was able to use the Web
191943 -     browser to navigate within the Web page using the system summary,
191944 -     and to access links on background and follow up to see the results
191945 -     of our meeting on March 5.
191946 -
191947 -         [On 980520 CESPN has direct access to Internet. ref SDS 53
191948 -         1906]
191949 -
191951 -  ..
191952 - Using "Intelligence" Explains Value of Communication Metrics
191953 -
191954 - Follow up ref SDS 40 6222.
191955 -
191956 - Tom indicated that accessing SDS records on the Web site and the
191957 - linkages showing chronology, cause and effect and follow up, makes it
191958 - easier to use the business intelligence produced by Communication
191959 - Metrics, and to explain it to others.
191961 -  ..
191962 - Max joined us and noted that the Web page format will help people
191963 - understand the power of Communication Metrics to produce useful
191964 - "intelligence" that saves money, per the District's report to CEMP-E.
191965 - ref SDS 29 2979
191966 - ..
191967 - He feels the Web site gives managers an easy way to access
191968 - critical management details so they can experience the difference from
191969 - traditional "documentation" which is burdensome and fosters worry
191970 - about accountability.  Intelligence provides connections of cause and
191971 - effect, chronology and alignment with requirements, contracts, policy
191972 - and regulations that make managers productive.
191973 -
191974 -
191975 -
191976 -
1920 -

SUBJECTS
DMMO Meetings
Align Meeting Understandings Feedback
Management Details Meeting Notes
Meeting Productivity Improved by SDS
70% of Day Wasted in Meetings, Only 10% of
Accountabiity Feared
Documentation Takes Time, Distinction from
No One Assigned to Take Meeting Notes Where
Organizational Memory No Record Created Meetings Unproductive Equal
Meetings Productivity Accurate Record Care About Organizational Memo
Organizational Memory No Record Created Meetings Unproductive Equal
Organizational Memory No Record Created Meetings Unproductive Equal

3514 -
351501 -  ..
351502 - Regulatory Meetings Need Common Understandings
351503 - Common Understandings and Follow up Require Intelligence
351504 -
351505 - Max explained a meeting he had recently on regulatory matters where
351506 - people from the Division, e.g., Carl Enson, Mike Grebinski, and from
351507 - other jurisdictions, e.g., County Engineers, need common understanding
351508 - about application of regulations.  He showed a stack of documents
351509 - received at the meeting which require review, organization, analysis
351510 - for impact on new regulations, and alignment with existing practices,
351511 - policies, codes and objectives.
351512 -
351513 -     [On 980520 reviewed need for Comm Metrics. ref SDS 52 1648]
351515 -      ..
351516 -     [On 981119 Jim Lovo at HQUSACE cited application to regulatory
351517 -     management. ref SDS 57 7448]
351519 -      ..
351520 -     [On 990325 reviewed need for Com Metrics. ref SDS 61 2790]
351522 -  ..
351523 - He noted that no one is assigned to perform this task, because no one
351524 - has authority to make an assignment in a room full of chiefs, and no
351525 - one has enough time for analysis, similar to the problem explained on
351526 - 970110, pertaining to a prior meeting on 961213. ref SDS 19 2487
351528 -  ..
351529 - Large organizations and multi-agency groups often have this problem.
351530 -
351531 -     [On 040505 at Paris peace conference in 1919 world leaders began
351532 -     holding meetings hoping to avoid keeping records, but found the
351533 -     top people in the world could not remember enough to perform daily
351534 -     work; eventually leadership yielded to an even stronger fear of
351535 -     accountable for failing to get anything done, and so a record of
351536 -     organizational memory was prepared and this change in management
351537 -     practice yielded results that expedited progress. ref SDS 63 MQ49
351539 -  ..
351540 - Max feels meetings are a good use for SDS to support Communication
351541 - Metrics because the electronic linkages maintain understanding about
351542 - complex relationships, issues, differences that require further
351543 - research and action items, so that things get done, and are aligned
351544 - with planning, policy, requirements, and commitmeents.
351546 -  ..
351547 - This seems similar to support for DMMO meetings that Max considered in
351548 - 1996. (see meeting on 960116, ref SDS 10 5584 and ref SDS 12 3935)
351550 -  ..
351551 - Applying SDS for working intelligently requires leadership, discussed
351552 - on 970625. ref SDS 21 8401  An example on 960924 was Max directing
351553 - deployment of Communication Metrics on the Oakland Harbor project.
351554 - ref SDS 15 4454
351556 -  ..
351557 - Leadership requirements were discussed with HQUSACE on 971202.
351558 - ref SDS 31 2409
351559 -
351561 -  ..
351562 - Intelligence from Communication Metrics Makes Meetings Productive
351563 -
351564 - Getting more productivity from meetings is an old problem, see for
351565 - example Lockheed reported on 960721. ref SDS 14 0896.  Andy Grove,
351566 - Chairman and CEO of Intel, says his personal method for productive
351567 - meetings is to take copious notes, ask questions and follow up by
351568 - getting feedback to verify accuracy.  ref SDS 35 2423  Peter Drucker
351569 - reports that everybody (except perhaps Grove) has given up on
351570 - communication, reported on 931130. ref SDS 3 3851  A study reported on
351571 - 960205 found that managers waste 70% of the day in unproductive
351572 - meetings. ref SDS 11 5902  Eric Jennet, founder of the Project
351573 - Management Institute reported in an article reviewed on 940114 that
351574 - after decades of efforts, meetings remain the weak link in management
351575 - productivity due to poor communication. ref SDS 4 2290
351576 -
351577 -     [On 020217 meetings fundamental team process requires accurate
351578 -     records for effective communication; too often meetings degrade to
351579 -     "finger pointing" blaming people for misunderstandings,
351580 -     ref SDS 62 9360; examples of communication challenges in meetings
351581 -     are listed. ref SDS 62 TT3F
351583 -  ..
351584 - Since most managers do not have enough time to take copious notes, nor
351585 - to organize an expanding record for finding critical details when
351586 - needed, ref SDS 7 2867, SDS support for Communication Metrics makes
351587 - meetings productive by providing common understanding and action items
351588 - linked to relevant history and controlling authority. ref SDS 5 2108
351590 -  ..
351591 - Max was concerned that cost savings from front-end investment for
351592 - analysis, planning and follow up are difficult for managers to grasp.
351594 -  ..
351595 - We recalled the District's report to CEMP-E dated 971007 that showed
351596 - savings are substantial. ref SDS 29 2710 and ref SDS 29 1864
351597 -
351598 -     [On 990304 HQ recommends using Com Metrics. ref SDS 59 1362]
351599 -
351600 -
351601 -
351602 -
3517 -

SUBJECTS
Accountabiity Feared
Documentation Takes Time, Distinction from
Helping Hand Intelligence
Accountability is Burdensom Metric for
Feedback Avoided Executive Mindset to Avoid
Leadership Overcomes Fear of SDS Long
Leadership Helps People Take Paths they are

6509 -
651001 -  ..
651002 - Leadership Helps Managers Overcome Strategic Dissonance
651003 - Better Productivity Requires Leadership to Support Accountability
651004 -
651005 - Max wants a Web page that helps managers and commanders grasp this new
651006 - capability of Communication Metrics to deliver "intelligence" per
651007 - objective set on 980328. ref SDS 44 1975
651008 -
651009 -     [On 980404 scheduled meeting to work on this. ref SDS 46 2586]
651011 -      ..
651012 -     [On 980405 began work on this task. ref SDS 48 2573]
651014 -      ..
651015 -     [On 980414 showed Max how to use Communication Metrics Web page.
651016 -     ref SDS 51 3374]
651018 -      ..
651019 -     [On 980520 met and developed ideas for Comm Metrics contract. see
651020 -     ref SDS 53 0000]
651022 -      ..
651023 -     [On 980628 made progress on Web page. ref SDS 54 0000]
651025 -      ..
651026 -     [On 980706 notified CESPN that Home page is on-line, requested
651027 -     suggestions for improvements. ref SDS 55 0000]
651029 -      ..
651030 -     [On 980803 visited with Max on this. ref SDS 56 5141; he expressed
651031 -     concern about internal resistance. ref SDS 56 2546]
651033 -      ..
651034 -     [On 990126 received report from HQUSACE. ref SDS 58 3402]
651036 -      ..
651037 -     [On 990304 received 2nd report from HQUSACE. ref SDS 60 1070]
651038 - ..
651039 - Max cited concerns expressed by other managers in the District
651040 - that meeting notes cause stress and concern about accountability, as
651041 - reported on 961017. ref SDS 17 1127 and ref SDS 17 6621.
651043 -  ..
651044 - On 970919 Max cited need for leadership. ref SDS 27 8849
651046 -  ..
651047 - On 970703 leadership helps people change to avoid future dangers they
651048 - cannot see. ref SDS 22 9603
651049 - ..
651050 - I mentioned that Jim Jones at CEMP-E made a similar point at the
651051 - meeting in Washington D.C. on 971202. ref SDS 31 2837  On 980305 Tom
651052 - Keesling cited fear of accountability, ref SDS 40 5456, and previously
651053 - Ross Chittenden at Caltrans made a similar point. ref SDS 28 1427
651054 - ..
651055 - USACE's report on Communication Metrics explains why people fear
651056 - accountability, ref DRP 1 1103, received on 970418. ref SDS 20 3368
651058 -  ..
651059 - On 961126 Marc McGovern issued a memo with analysis showing that the
651060 - Port of Oakland wanted to eliminate Communication Metrics because they
651061 - feared accountability. ref SDS 18 2135
651062 -
651063 -     [On 980405 developed idea that adding "metrics" to communication
651064 -     brings credit for improvement rather accountability for mistakes.
651065 -     ref SDS 47 2839]
651067 -      ..
651068 -     [On 980803 Max worried that managers unaware about benefit of
651069 -     analysis and a Scribe is needed. ref SDS 56 4192]
651070 - ..
651071 - This history shows a conflict between "feel good management"
651072 - defined on 911130, ref SDS 1 1331, and "managing toward
651073 - accountability" which is classical management training, taught as
651074 - essential for successful enterprise. see for example ref SDS 25 1173
651075 - As well, ISO 10006 on Project Management calls for accountability.
651076 - ref SDS 5 2221  USACE's policy for implementing ISO 9000 says "We are
651077 - dedicated to continuous improvement and accountability is stressed."
651078 - ref SDS 30 7453
651079 - ..
651080 - So, is accountability "stress" or is it "feared"?
651081 -
651082 -     On 980307 Andy Grove's book "Only the Paranoid Survive" cites
651083 -     "strategic disonnence," ref SDS 41 5517, that is related to fear
651084 -     of admiting problems which require changing to better management
651085 -     methods. ref SDS 41 3740  Grove says managers talk about change,
651086 -     as in "we stress managerial accountability," but actually fear it,
651087 -     with the result that improvement is resisted. ref SDS 42 1660
651088 - ..
651089 - Worry about accountability arises from traditional
651090 - "documentation" which is uncontrollable and so becomes detrimental
651091 - under discovery processes if a lawsuit occurs. ref SDS 23 2525
651092 -
651093 -     [On 980405 developed ideas on how to "stress" accountability
651094 -     without causing "fear." ref SDS 47 5065]
651095 -
651096 -     [On 980520 met and developed ideas for Comm Metrics contract. see
651097 -     ref SDS 53 0000]
651098 - ..
651099 - We considered organizational progress requires common
651100 - understanding for common action so that people are working together
651101 - rather than at cross-purposes.  This is a key dimension of leadership.
651102 - "Common understanding" requires work. ref SDS 35 2423  Max noted in a
651103 - meeting on 961011 that complete agreement by everyone does not happen
651104 - instantly. ref SDS 16 4907  Someone has to start with a baseline of
651105 - understanding that shows alignment with relevant history and
651106 - authority, and identifies views and differences for constructive
651107 - resolution.
651108 -
651109 -     [On 980520 Max cited need for Communication Metrics at important
651110 -     meetings. ref SDS 53 2862
651111 - ..
651112 - The Communication Metrics Web page design and the Internet offer
651113 - an easy and ready means to provide feedback that reveal differences
651114 - and errors in understanding so that conflicts can be fixed before
651115 - causing costly mistakes and delay.  The result is that managers will
651116 - get credit for improved performance.  Credit is the positive diminsion
651117 - of accountability.
651118 - ..
651119 - However, leadership is needed to help managers experience this
651120 - benefit in order to overcome initial fear of being accountable for
651121 - mysterious mistakes called Murphy's Law. ref SDS 35 4011  On 960624
651122 - Landauer cited need for experience to introduce new methods.
651123 - ref SDS 13 1037
651124 -
651125 -     [On 980520 met and developed ideas for Comm Metrics contract. see
651126 -     ref SDS 53 2405
651127 -
651128 -
651129 -
651130 -
6512 -

SUBJECTS
Legal Support
District Counsel Approves Communication Metrics
Litigation Support Found Effective

7105 -
710601 -  ..
710602 - Legal Support for Oakland Harbor Project
710603 -
710604 - There was discussion about support for CESPN legal team using the SDS
710605 - record on the Oakland Harbor project.
710606 -
710607 - That record has not been placed on the Web site, but it could be
710608 - installed on an intranet to give the CESPN legal team direct access.
710610 -  ..
710611 - Merry Goodenough requested access to the record at a meeting with Max
710612 - and John Azeveda on 960723. ref SDS 24 3218
710614 -  ..
710615 - Tom sent Merry an email alerting her this can be accomplished using
710616 - Web browser technology.
710617 -
710618 -    [On 980406 called Max on this. ref SDS 49 3579]
710619 -
710620 -    [On 980406 Tom received response from Merry. ref SDS 49 1154]
710621 -
710622 -
7107 -

SUBJECTS
Comm Metrics Web Site Demonstration
Demonstrate SDS, Communication Metrics
Demo SDS via Web Site
Military

7506 -
750701 -  ..
750702 - DDE Requests Demonstration of Communication Metrics
750703 -
750704 - Leaving Max's office, I saw John Azeveda and DDE, Major Louis Toms, in
750705 - the elevator lobby.  We discussed briefly my visit with Max and Tom
750706 - demonstrating the Communication Metrics Web site.
750707 -
750708 - Explained concept of "business intelligence," and that the District
750709 - issued a report last year, ref SDS 20 3368, citing the growing need for
750710 - a new work role, per General Hatch, former CECG. see ref SDS 8 4884
750712 -  ..
750713 - Major Tom indicated he would like the system on-line.  I suggested he
750714 - visit with Tom Keesling.
750715 -
750717 -  ..
7508 -
7509 -
7510 - 1035 submitted letter to DDE
7511 -   ..
751101 - Submitted ref DIT 2 2418 to DDE offering to support the
751102 - demonstration.
751104 -  ..
751105 - Sent copy to Tom Keesling and Max Blodgett.
751106 -
751107 -    [On 980406 Major Toms indicated he will advise if he wants a
751108 -    demonstration of Communication Metrics. ref SDS 49 3269]
751109 -
751110 -
751111 -
751112 -
751113 -
751114 -
751115 -
751116 -
751117 -
751118 -
751119 -
751120 -
751121 -
751122 -
751123 -
751124 -
751125 -
751126 -
751127 -
7512 -
Distribution. . . . See "CONTACTS"