THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: December 29, 1995 07:33 AM Friday; Rod Welch

Called General Hatch re PMI closing speaker.

1...Summary/Objective
2...Closing Speaker PMI - Jul 14
......Pied Pipers of "Change" Leading Down the Wrong Path
3...New Management Science: Communication Metrics
4...New Work Discipline: Communication Manager
5...New World Order Needs More Intelligence
6...Intelligence = Converting Information Into Knowledge
7...Follow Up


..............
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CONTACTS 
0201 - Fluor Daniel Corporation                                                                                                                                           O-00000630 0101
020101 - Mr. Henry J. Hatch; Vice President

SUBJECTS
General Hatch, Fluor/Corps of Engineers
Communication Metrics
Communication Engineer/Manager
New World Order
Intelligence, military
Broader Vision to Make Technology a
Leadership with Broader Vision, Using
Intelligence Support Needed for Management Enabled by Communication M
Communication Metrics Accomplishes Intelligence Support Needed for Ma
Pied Pipers of Change Avoid Precipetous Change for Sake of Fashion

2112 -
2112 -    ..
2113 - Summary/Objective
2114 -
211401 - Follow up ref SDS 17 4839, ref SDS 16 5830.
211402 -
211403 - Hank is interested in doing the PMI event.  Submitted ref DIT 1 line
211404 - 30 transmitting event planning discussion with Bill, ref SDS 10 line
211405 - 102, and the agenda, ref OF 2 line 19.  Noted cc to Arijs, and
211406 - submitted ref DIT 2 line 30 to Arijs transmitting these notes and the
211407 - letter to General Hatch.
211409 -  ..
211410 - This record shows recognition of the need for Communication Metrics,
211411 - including the role of Communication Manager.
211412 -
211413 -
211415 -  ..
2115 -
2116 -
2117 - Discussion
2118 -
211801 - The General said he is now Vice President of Fluor Daniel.
211802 -
211803 - I introduced myself from the discussion with Arijs at the San
211804 - Francisco District, Corps of Engineers, ref SDS 17 4839.
211805 -
211807 -  ..
211808 - Closing Speaker PMI - Jul 14
211809 -
211810 - Explained PMI's need for a closing speaker on 960714, Sunday morning
211811 - for from 15 - 45 minutes, per scope from discussion with Bill DeHart
211812 - at ref SDS 10 5831.  I advised I am supporting the event because it
211813 - presents ideas in my paper on a new management science: Communication
211814 - Metrics. ref SDS 4 2108
211816 -  ..
211817 - The closing speaker will help attendees deal with resistance to
211818 - change, i.e., overcoming ignorance, fear and denial (see discussion
211819 - with Intel on 950927, ref SDS 9 3920).
211820 -
211822 -       ..
211823 -      Pied Pipers of "Change" Leading Down the Wrong Path
211824 -
211825 -      Follow up ref SDS 3 4022.
211826 -
211827 -      General Hatch noted that business and organizational dynamics
211828 -      compound the challenge of change.  He said organizations must
211829 -      first grasp they are changing the wrong way, taking the wrong
211830 -      path.  He feels it is critical for change to be in the right
211831 -      direction, rather than change for the sake of being fashionable,
211832 -      similar to discussion on 940706. ref SDS 3 4022
211834 -       ..
211835 -      I mentioned the challenge of change is explained in the New World
211836 -      Order paper as organizations acquiring tools of self-destruction,
211837 -      ref OF 1 7515, considered previously reviewing Covey's ideas,
211838 -      ref SDS 1 4820, and at Asilomar ref SDS 2 4820.
211839 -
211840 -         [SDS helps leaders set objectives, ref SDS 24 6682.]
211841 -
211843 -  ..
211844 - New Management Science:  Communication Metrics
211845 -
211846 - I explained work on Communication Metrics to convert the growing flood
211847 - of information that overwhelms executives, into useful knowledge,
211848 - ref SDS 4 3279; and, that this new form of business metric uses
211849 - technology to accomplish ISO requirements for traceability of cause
211850 - and effect in daily management. ref SDS 8 1740  This makes information
211851 - quickly available for decisions and planning.  It ensures that
211852 - commitments are adequately supported.  Additionally, scheduled tasks
211853 - and daily work are linked to organizational objectives.
211854 -
211855 -      [Later research on span of attention and span of control (
211856 -      ref SDS 27 4181 and ref SDS 26 4476), showed that maintaining
211857 -      visibility between daily actions and objectives, policies and
211858 -      other control criteria, saves money and improves management
211859 -      effectiveness. see USACE CESPN report 971007. ref SDS 28 1864]
211861 -  ..
211862 - A combination of a new work role that uses writing, management and
211863 - technology skills can regularize and make effective the process of
211864 - accumulating institutional knowledge on "lessons learned" that support
211865 - continual learning objectives.
211867 -  ..
211868 - I explained how these ideas correlate with the original meaning of
211869 - "religion" -- re ligre -- to bind back to original sources, set out in
211870 - the NWO paper. ref OF 1 4723
211871 -
211872 -     [On 960403 Hank comments on NWO; read three (3) times to
211873 -     understand new way of thinking and working. ref SDS 21 5592
211874 -
211876 -  ..
211877 - New Work Discipline:  Communication Manager
211878 -
211879 - Hank said he would like to do this event, if his schedule permits.
211881 -  ..
211882 - He said the problem we are addressing is evident at Fluor Daniel, and
211883 - the Corps of Engineers (where he introduced project management in
211884 - 1988, per Arijs, ref SDS 13 4820).
211886 -  ..
211887 - I explained the idea of adding a new work discipline, which I call
211888 - "Communication Manager," to complement the use of Cost and Schedule
211889 - Engineers.
211891 -  ..
211892 - Hank said that Fluor Daniel has created a new executive position
211893 - called the, Chief Information Officer, to ensure common methodologies
211894 - for information tools like email, LANs and so on.
211896 -  ..
211897 - We reviewed the idea that a Communication Manager is similar to an
211898 - Intelligence Officer, or analyst, who gathers information and data
211899 - from a broad array of sources, including satalite pictures, and
211900 - reports from field operatives, commonly called spys and diplomats.  The
211901 - analyst organizes continuous information according to vital interests
211902 - and strategic objectives, adds analysis and alignment to discover
211903 - trends from sequences of related events that portend danger and
211904 - opportunity, then provides a summary connected to relevant details
211905 - that enables leadership to make effective use of "intelligence."
211906 -
211907 -     [On 960403 Hank responds positively to Communication Manager role,
211908 -     ref SDS 21 5592.]
211910 -      ..
211911 -     [On 964010 Hank suggests adding value to existing work roles by
211912 -     providing Communication Metrics skills. ref SDS 22 4569]
211913 -
211915 -  ..
211916 - New World Order Needs More Intelligence
211917 - Intelligence = Converting Information Into Knowledge
211918 -
211919 - Hank feels more attention is needed in the business world to what is
211920 - described in the NWO paper as "converting information into knowledge,"
211921 - ref OF 1 3598, which sounds similar to the military role that connects
211922 - information to create "Intelligence" that shows correlations and
211923 - implications of events.  Bill DeHart at PG&E made a similar point on
211924 - 950330, ref SDS 5 8374. The need for leadership to add "intelligence"
211925 - to information is supported by the review of Robert MacNamera's book
211926 - "In Retrospect" ref SDS 6 5872.
211927 -
211928 -     [On 960403 Hank comments on NWO... paper; reports having read it
211929 -     three (3) times. ref SDS 21 5592
211931 -      ..
211932 -     [On 960311 book describes harm caused by faster information, which
211933 -     increases demand for effective business intelligence. ref SDS 20
211934 -     9405
211936 -  ..
211937 - We considered the idea of a "Communication Manager" is a new role with
211938 - skills to use special tools for connecting information quickly so that
211939 - executives, managers and teams can use it immediately to maintain
211940 - shared meaning and discover deviations from prior understandings and
211941 - commitments.  Corrections can then be made before mistakes occur that
211942 - cause delays and increased costs.
211944 -  ..
211945 - Hank feels the coming era of faster technology needs a solution in
211946 - order to avoid mistakes due to information overload.
211947 -
211948 -     [See follow up with Jack Farless at COE SPD on difficulties using
211949 -     email, ref SDS 18 1216; later meeting with General Hatch, ref SDS
211950 -     22 3229, ref SDS 22 5839]
211952 -      ..
211953 -     [See use of "intelligence" to explain Communication Metricts at
211954 -     ref SDS 23 7477.]
211956 -      ..
211957 -     [On 970418 received report from U.S. Army Corps of Engineers on
211958 -     Communication Metrics providing "intelligence" based on Hank's
211959 -     comments today, ref SDS 25 5368.]
211961 -      ..
211962 -     [On 970424 submitted USACE report to Hank. ref SDS 25 8888.]
211964 -      ..
211965 -     [On 971113 submitted to HQUSACE sample delivering intelligence via
211966 -     Internet. ref SDS 29 3233]
211968 -      ..
211969 -     [On 980307 Andy Grove, CEO of Intel, concurs in his book "Only the
211970 -     Paranoid Survive," with Hatch's assessment. ref SDS 31 3495]
211972 -  ..
211973 - This is a Risk Management issue, per review of PMJ article on 951212,
211974 - ref SDS 11 0001, showing failed "communication" is the biggest cause
211975 - of failed projects.  Hank feels automation should make the Army's idea
211976 - of creating "intelligence," a useful tool for people to carry out the
211977 - work everyday.
211979 -  ..
211980 - POIMS calls this a process of "investing intellectual capital" which
211981 - captures organizational memory and adds organization, analysis,
211982 - alignment, summary and feedback.  All of this is needed for effective
211983 - intelligence.
211985 -  ..
211986 - Hank said that developing technology to support intelligence is more
211987 - difficult to accomplish than people seem to think, so if Welch has
211988 - made progress, this is worth investigating.  Hank's understanding
211989 - aligns with Doctor Landauer's book, "The Trouble with Computers,"
211990 - reviewed on 950710, reporting that getting computers to help people
211991 - think is very difficult, and that is necessary in order for personal
211992 - computers to improve management. ref SDS 7 8911
211993 -
211994 -     [On 960410 IBM was unable to provide intelligence support for
211995 -     USACE. ref SDS 22 5577
211997 -  ..
211998 - I will send Hank the event agenda and background. He will be in touch
211999 - on his availability for the July 14, event.
212000 -
212002 -  ..
212003 - Follow Up
212004 -
212005 - Scheduled follow up with General Hatch for 960115.
212006 -
212007 -     [See follow up at ref SDS 19 4820.]
212008 -
212010 -  ..
2121 -
2122 -
2123 - 0913 called Arijs
2124 -
212401 - Left message with receptionist of my contact with General Hatch, since
212402 - Arijs mentioned his inquiries resulted in concern about what Hank is
212403 - doing, ref SDS 17 4839.  The person who answered said Arijs is out of
212404 - the office until next Tuesday.
212405 - ..
212406 - Submitted ref DIT 2 line 30 to confirm this contact.
212407 -
212408 -
212409 -
212410 -
212411 -
212412 -
212413 -
2125 -
Distribution. . . . See "CONTACTS"