CONTACTS 
0201 - Dynamic Alternatives                                                                                                                                               O-00000793 0101
020101 - Mr. Garold L. Johnson

SUBJECTS
Teaching SDS to Grow Culture of Knowledge Resisted by Desire to Work
Teach Advertise Com Metrics KM Intelligence Enable Culture Knowledge

3004 -
3004 -    ..
3005 - Summary/Objective
3006 -
300601 - Follow up ref SDS 14 0000, ref SDS 12 0000.
300602 -
300603 - Received ref DRT 1 0001 from Gary commenting on analysis submitted
300604 - earlier this morning that reviewed a letter Gary submitted yesterday
300605 - discussing the need to tailor training to personalities, where
300606 - "personality" relates to the level of experience and expertise with
300607 - particular subjects.
300609 -  ..
300610 - Gary's letter yesterday, which is not included in the record at this
300611 - time, provided a consulting and training scenario, similar to the
300612 - management training films reviewed on 971229. ref SDS 2 0001  This
300613 - scenario demonstrated that people are fast and supple working with
300614 - software on familiar subjects, but are timid and awkward with software
300615 - that is outside their field of expertise.  This training material
300616 - related to an owner of an automechanic business who used software for
300617 - diagnostics on an automobile with ease and to great advantage, but had
300618 - difficulty learning software for accounting to manage the business,
300619 - thus demonstrating two personalities that must be accomodated in
300620 - marketing SDS for Knowledge Management.
300622 -  ..
300623 - Gary begins his letter, ref DRT 1 0001, by quoting from the lead
300624 - paragraph of my reply comments that say...
300625 -
300626 -       Concerning your letter today, shown below, I think the general
300627 -       problem of knowledge management is that the process of
300628 -       converting information into knowledge is innate, and so is not
300629 -       familiar to people in their daily lives. ref DRT 1 0002
300631 -  ..
300632 - Gary's analysis citing his record on 030102, ref SDS 13 PQVX, concurs
300633 - with the general point, ref DRT 1 OB7P, that helping people grasp the
300634 - value of KM is difficult because the process of converting information
300635 - into knowledge is innate, and so people lack experience performing the
300636 - steps externally as a conscious exercise. ref DRT 1 OD54  When first
300637 - exposed, the steps for knowledge work are shocking and so seem like
300638 - overkill and are rejected as unnecessary to get by making a living.
300639 - Gary further points out that while people seek out management support
300640 - and training, ref DRT 1 OB8M, many resist when approached proactively
300641 - to improve, because they feel their competence is being challenged,
300642 - which affects self-image and ability to hold their job. ref DRT 1 OC8W
300643 - On 990527 Morris related that explaining SDS requires educating people
300644 - about good management. ref SDS 4 074D  Earlier on 890809 he noted
300645 - executives resist learning good management, ref SDS 1 U87H, which Andy
300646 - Grove at Intel explained in his book, reviewed on 980307. ref SDS 3
300647 - 1657
300649 -  ..
300650 - Morris indicated on 020730 that IBM sells management support services
300651 - by executives contacting IBM to buy help, rather than IBM presenting
300652 - opportunities to improve earnings by improving management.  This
300653 - occurs when an executive hears about IBM services at a party, or reads
300654 - an advertisement in a magazine while flying to a meeting. ref SDS 10
300655 - H69Y
300657 -  ..
300658 - Educating people about good management by encountering SDS records on
300659 - the Internet is analogous to executives hearing about IBM management
300660 - services at a party.  So, getting more SDS records on the Internet
300661 - increases the opportunity to educate people that grows a culture of
300662 - knowledge, which was set as a goal for the project of Gary learning
300663 - SDS beginning on 020924, ref SDS 11 0001, which Gary noted on 011210.
300664 - ref SDS 7 9H6H
300666 -  ..
300667 - The SDS Typical Day Scenario summarizes this idea by posing a simple
300668 - goal...
300669 -
300670 -       How soon can we get this into SDS to line everything up?
300671 -
300672 - ...which can be applied to advantage today. ref OF 1 4679
300674 -  ..
300675 - Therefore, another benefit of Gary's letter today is demonstrating use
300676 - of explicit links in SDS records that enable people to perform
300677 - research in context that saves a lot of time going to the library,
300678 - looking through desks, filing cabinets and folders on the computer.
300679 - Since Eric Armstrong reported on 010916 that people cannot find
300680 - anything using popular methods, ref SDS 6 KA6H, demonstrating ability
300681 - to get releveant information instantly by clicking on a link, is
300682 - another way to educate people who otherwise fear overt efforts to
300683 - educate.  Earlier on 020618 Gary pointed out that experience using
300684 - explicit links in SDS records changes people's attitudes about
300685 - investing time to use good management. ref SDS 9 MU6H When good
300686 - management only takes a few seconds, instead of precious minutes,
300687 - hours and days, using other methods, more people are willing to make
300688 - the investment needed to save time and money.
300690 -  ..
300691 - An example is Eric Armstrong's letter on 020530 indicating SDS work
300692 - product encourages people to consider change. ref SDS 8 Y89F  Other
300693 - examples are in the record on 010907, ref SDS 5 0P8P, illustrated by
300694 - an inquiry yesterday saying the SDS record on the Internet was
300695 - "useful." ref SDS 14 0001  This experience indicates that the best
300696 - teacher is not so much learned exigesis, but repeated opportunity for
300697 - people to directly experience benefits of a new way of working, i.e.,
300698 - to discover that converting information is "useful."
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