| Date: Fri, 21 Sep 2001 14:10:31 -0700 | 03 00050 61 01092102 |
Mr. Morris E. Jones
Business Unit Manager
morris.jones@intel.com
Cable Network Operation
Intel Corporation
350 East Plumeria; Mail Stop CHP3-105
San Jose, CA 95124
| Subject: | Ideas for Intel Endorsement SDS Intelligence Capability |
Dear Morris,
Responding to the question in your letter this afternoon, the link in the letter to you earlier today is my SDS record receiving the letter from Wayne, which is referenced throughout my SDS record. You can open Wayne's letter at the beginning, or at a location that addresses an issue analyzed in my SDS record that includes context of related sources and experience.
As stated in my record, I provided ideas and language to assist Wayne, as I have for Pat at SRI and for others, because it is easier for me to pull together relevant history. For example, in your case, I would suggest reviewing our telecon on August 9, 1989 throughout, but especially on listening, because at that time you identified important aspects of communication that lead to SDS capability.
At lot of your ideas in 1989 have been borne out by recent events, now 12 years later. For example on December 7, 2000, Reuters reported that too many people having too many problems cause productivity and earnings to decline, which fits the profile of continual bumbling from lack of understanding and follow up that you cited on August 9, 1989.
You can go on to explain SDS as the Welch Management method that nobody uses because there is not enough time for proactive intelligence, and people are afraid to strengthen understanding and follow up because organizational memory diminishes deniability that increases accountability for mistakes caused by lack of understanding and follow up, i.e., fear of accountability cannot justify failure to generate intelligence, because intelligence is the only resource that reduces mistakes which give rise to accountability. Now is the time to jump off the spiral of fear that grips people into a dynamic that compounds accountability by growing small mistakes into problems, crisis, conflict and calamity, for reasons you cited on 990527.
On November 23, 1991 you defined the Welch Management method that enables what many would characterize as effective intelligence, and you have from time to time commented on good analysis in SDS records, albeit overkill.
As Wayne does, you can present these downsides that using SDS to add intelligence to management seems like overkill, as related on February 4, 1995, and bring out that learning SDS isn't necessary because people can develop, maintain and apply timely intelligence using Microsoft programs, secretaries, filing cabinets and 3x5 cards, discussed on July 20, 2001.
This would be a good place to emphasize your point that using all of the features in Microsoft programs can support effective intelligence, and that recent intelligence failures which caused great tragedy in New York and Washington DC, provide added incentive for people to change conduct in order to improve the work. In other words, it is fine to spend all of our time in meetings, sending email and talking on the cell phone when money is coming in, and nobody is getting hurt from lack of intelligence. Now there is less money coming in and a lot of people are getting hurt, forcing painful change in America. Since people are being forced to change conduct, maybe this is a good time to strive for intelligence, as well, using Microsoft programs, and possibly SDS.
This does not require you to speak for Intel per se.
You can certainly quote from the public record reported on September 27, 1995 citing the Byte article in 1991, and explain that Intel was beginning to grasp the potential of integrating time management and information management that SDS implements, as explained in POIMS, by enabling people to gather intelligence minute-by-minute, hour-by-hour, day-by-day over weeks, months and years as you have witnessed for nearly 20 years, per our meeting at Intel on May 17, 2000.
Of course if you don't have enough time to pull all of this together, I could draft something up that you can edit to avoid implicating Intel in any effort to expedite using SDS for improving intelligence capability.
If a constructive statement could be prepared, you might be able to gain support of senior people by referencing Wayne's letter and Pat's letter, that hopefully will be along in a week or so, plus the long history of interaction with Intel, for example review of Andy Grove's book on March 7, 1998 that seems to call fairly explicitly for SDS capability.
I realize this is a long shot with your busy schedule, but give it a try if time permits. Let me know if I can help.
Thanks.
Sincerely,
THE WELCH COMPANY
Rod Welch
rowelch@attglobal.net