THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: September 19, 1997 03:00 PM Friday; Rod Welch

Meeting with Mark at Turner re PeopleSoft project.

1...Summary/Objective
2...Communication Metrics Meets Changed, Difficult Business Conditions
...•..Timely Business Intelligence that organizes and analyses daily
...•..Proactive, early discovery/correction of miss-understandings
...•..Command and control of record discloses opportunities to expedite
...•..Automated integration of time, information, documents, subjects
3...Design Delays Impacting Turner's Progress, Need Solution
4...Possible Strategies to Improve Progress: Design Review, Co-Location
5...Management Relationships Impact Turner's Options, Increase Risks
6...SDS Technology Empowers Communication Metrics for Better Teamwork
7...Communication Metrics Record of Improving Management Effectiveness
8...Welch Scope of Services Uses Contract Expertise and Technology Skills
9...Turner Need Not Learn New Skills Nor Change Existing Practices
10...Mark Will Review Communication Metrics with Turner/PeopleSoft

ACTION ITEMS.................. Click here to comment!

1...The contractual relationship between the parties needs review.
2...We did not discuss the impact of inspection which typically needs

CONTACTS 
0201 - Turner Const. SF                                                                                                                                                   O-00000110 0601
020101 - Mr. Mark A. Miller; Senior Project Manager
020102 - Project Management

SUBJECTS
Turner, San Francisco

0803 -
0803 -    ..
0804 - Summary/Objective
0805 -
080501 - Follow up work at ref SDS 18 0000, ref SDS 17 0000.
080502 -
080503 - Mark explained the project and relations with the parties. ref SDS 0
080504 - 7583
080506 -  ..
080507 - Considered Turner's exposure and strategies to meet emerging risks to
080508 - success on the project.
080510 -  ..
080511 - Demonstrated SDS, ref SDS 0 9042, and provided ideas for explaining
080512 - Communication Metrics to the owner, PeopleSoft, next week. ref SDS 0
080513 - 0860
080515 -  ..
080516 - Mark seems to want to proceed. ref SDS 0 3384
080518 -  ..
080519 - He will try to get approval and funding when he attends a Turner staff
080520 - meeting on Monday, and on Wednesday he will discuss the idea with
080521 - PeopleSoft.
080523 -  ..
080524 - I forgot to mention that the project looks unusually clean which
080525 - indicates good management.
080526 -
080527 -     [See submission of the record to Mark, ref SDS 20 0000.]
080528 -
080529 -
080531 -  ..
0806 -
0807 -
0808 - Discussion
080901 -  ..
080902 - Communication Metrics Meets Changed, Difficult Business Conditions
080903 -
080904 - We reviewed the article on "information overload" causing executives
080905 - to complain of not having enough time to think, ref SDS 16 3479.
080906 -
080907 - We also reviewed a recent article in Computerworld dated 970915, see
080908 - ref OF 1 0000, that shows Information Technology is causing reduced
080909 - productivity, per analysis today at ref SDS 19 4739.
080911 -  ..
080912 - I left copies of both articles for Mark's use.
080914 -  ..
080915 - We discussed previously on 970812 that low unemployment in combination
080916 - with a building boom reduces the ability to perform the work within
080917 - budgeted cost objectives.  It also increases the risk of error due to
080918 - lack of skilled employees, as reported recently by the Contra Costa
080919 - Times, ref SDS 13 line 76, and because managers do not have enough
080920 - time to use sound management practice, as set out in my article.
080921 -
080922 -      [On 980511 Reuters reports U.S. productivity delinced and labor
080923 -      costs rose dramatically. ref SDS 23 0000]
080925 -  ..
080926 - Mark can use these articles to help PeopleSoft, whom Mark wants to
080927 - approve and fund Communication Metrics, to appreciate how Turner, who
080928 - is a strong "Communication Manager" under traditional practices, per
080929 - Steve Rule, ref SDS 4 line 129, can help the project by adding
080930 - Communication Metrics?   The documents submitted today show a changing
080931 - business environment of growing complexity and consequent risk due to
080932 - information overload, which requires all organizations to take timely,
080933 - prudent steps that maintain productivity and management effectiveness,
080934 - ref OF 3 line 52.
080936 -  ..
080937 - Turner can meet this challenge by using Communication Metrics, as
080938 - described in the report issued by the U.S. Army Corps of Engineers.
080940 -  ..
080941 - Communication Metrics will give Turner and PeopleSoft:
080942 -
080943 -   •  Timely Business Intelligence that organizes and analyses daily
080944 -      communication for alignment with project requirements and
080945 -      effective decision support, ref DRP 1 line 113.
080946 -
080947 -   •  Proactive, early discovery/correction of miss-understandings
080948 -      avoids delays and extra cost, ref DRP 1 line 560.
080950 -       ..
080951 -   •  Command and control of record discloses opportunities to expedite
080952 -      work and reduce costs under win/win scenarios from correlations
080953 -      and implications that are not apparent in the ordinary course of
080954 -      business due to limited span of attention in relation to the
080955 -      flood of issues and information, ref SDS 15 line 215.
080957 -       ..
080958 -      An example is the Navy Sewer Line matter cited by Marc McGovern
080959 -      in the report on Communication Metrics issued by the U.S. Army
080960 -      Corps of Engineers, Appendix A, ref DRP 1 line 834.
080962 -       ..
080963 -   •  Automated integration of time, information, documents, subjects
080964 -      to schedule the work and track performance, ref DRP 1 line 162.
080965 -
080966 -
080967 -
0810 -

SUBJECTS
Fast Track, Concurrent Engineering
Contract Disputes

1104 -
110501 -  ..
110502 - Design Delays Impacting Turner's Progress, Need Solution
110503 -
110504 - Mark advised that Turner is the General Contractor on the project.
110505 -
110506 - The architect is behind schedule in delivering drawings.  Turner is
110507 - continually discovering omissions, conflicts and errors in the
110508 - drawings that are delaying the work.
110509 -
110510 -     So this is a fast track project using "Concurrent Engineering"
110511 -     methods, that is having problems (as usual - see discussion with
110512 -     Paul Teicholz on 970724 at Stanford's CIFE program, ref SDS 12
110513 -     0866.)
110515 -      ..
110516 -     These risks escalate under conditions of a "building boom" that
110517 -     now exist, per telecon on 970812, ref SDS 13 line 75.
110519 -  ..
110520 - The architect is having difficulty getting qualified people to perform
110521 - design work to meet the rate of construction needed to accomplish
110522 - contract completion requirements.  So this is a manifestation of low
110523 - unemployment, discussed on 970812. ref SDS 13 9699
110525 -  ..
110526 - Mark indicated Turner has advised PeopleSoft that Turner cannot
110527 - continue to perform design services.
110528 -
110529 -     This suggests Turner has been trying in good faith to assist the
110530 -     architect in keeping the design current with the pace of work in
110531 -     the field.
110533 -      ..
110534 -     Turner likely wishes to avoid conduct that might constitute
110535 -     interference in the architect's work and create confusion about
110536 -     responsibility for design.  If ultimately the architect does not
110537 -     perform, then appropriate remedies should be initiated to avoid
110538 -     adverse impact to the project.
110540 -  ..
110541 - I asked if PeopleSoft recognizes the architect is having difficulty
110542 - keeping up?
110544 -  ..
110545 - Mark seemed to indicate PeopleSoft expects Turner to handle it.
110547 -  ..
110548 - The contractual relationship between the parties needs review.
110549 -
110550 -     •  Who is responsible for what?
110551 -     •  What are political strengths of stakeholders?
110552 -     •  What opportunities exist for transcending bottlenecks?
110554 -  ..
110555 - Possible Strategies to Improve Progress: Design Review, Co-Location
110556 -
110557 - We considered performing, as part of Communication Metrics effort, a
110558 - thorough review of the working drawings and specifications in order to
110559 - identify design corrections in advance of encountering problems at the
110560 - time work is performed.  This could be an opportunity to improve
110561 - construction details in a way that reduces workload of the architect,
110562 - streamlines construction for Turner, and adds value to PeopleSoft's
110563 - building.
110565 -  ..
110566 - I raised the prospect of co-location by the architect in order to
110567 - expedite design work and decisions, under the conditions Mark
110568 - described.
110569 -
110571 -  ..
110572 - We did not discuss the impact of inspection which typically needs
110573 - careful consideration.
110574 -
110575 -     If the architect is providing on-site inspection, this compounds
110576 -     the difficulty of encouraging better performance on drawing
110577 -     completion, and can lead to design defects being classified by the
110578 -     inspector as contractor errors.  This needs careful analysis.
110579 -
110581 -  ..
110582 - Management Relationships Impact Turner's Options, Increase Risks
110583 -
110584 - Business meetings with the owner's reps (Mark said there are 5 at each
110585 - meeting) are getting testy.  There seems to be a "project developer"
110586 - involved on behalf of the owner.  This may serve the role of a PM or
110587 - CM for the owner.  In any case, Mark is feeling the pressure of being
110588 - squeezed between the architect's non-performance and the owner holding
110589 - Turner accountable.  The multiple owner's reps compound the problem of
110590 - conducting efficient business communication.
110592 -  ..
110593 - Mark seemed to indicate that someone in Turner management attended a
110594 - recent meeting when PeopleSoft expressed pointed concerns about
110595 - Turner's progress.  Mark's direct boss has not done this yet, and so
110596 - may not fully appreciate the challenge Mark faces in gaining support
110597 - from PeopleSoft for improving production by the architect.
110599 -  ..
110600 - Mark is concerned PeopleSoft will regard Communication Metrics as
110601 - documentation to posture against PeopleSoft.
110602 - ..
110603 - We considered explaining Communication Metrics as a way to
110604 - discover opportunities to improve progress and avoid problems; then
110605 - request PeopleSoft's input for the most constructive way to apply this
110606 - methodology based on favorable results at the U.S. Army Corps of
110607 - Engineers and at PG&E.
110609 -  ..
110610 - If PeopleSoft refuses to support Turner in using Communication
110611 - Metrics, then it will leave Turner unprotected against a condominium
110612 - between PeopleSoft and the architect, similar to Blount on the Santa
110613 - Clara Jail project, which was a "fast track" disaster involving all of
110614 - the top "experts" in construction management, e.g., OKA, MK, ref SDS
110615 - 1 line 122.
110616 -
110617 -
1107 -

SUBJECTS
Demonstrate SDS, Communication Metrics
Management Impaired by Changing Technology
SDS Advantages, Stable Technology
History of SDS, POIMS, Communication

1806 -
180701 -  ..
180702 - SDS Technology Empowers Communication Metrics for Better Teamwork
180703 -
180704 - We examined the Schedule Diary System (SDS), looking first at the
180705 - Schedule, the Diary and how linkages work.  Mark asked about citations
180706 - in the narrative.  We examined how links are tracked in the Reference
180707 - field.  We did a few reports on various subjects, which illustrated
180708 - use of the SDS organic subject structure.  We did an Action Item
180709 - report that showed how SDS supports traceability to original sources
180710 - called out in ISO 10006, reviewed on 950721. ref SDS 3 1740
180712 -  ..
180713 - We used the Contacts and the Document Log systems.  Mark saw how
180714 - documents and SDS records of origin can be opened from within the log,
180715 - as well from within SDS records, which illustrates how SDS integrates
180716 - management practices and links context and analysis with traditional
180717 - documentation, to provide effective business intelligence, as called
180718 - in the requirements for POIMS technology. ref OF 5 1107
180720 -  ..
180721 - Mark asked how documents received are entered into SDS?
180723 -  ..
180724 - Printed material is scanned.  Email can be downloaded.
180725 -
180726 -
180727 -
180728 -
1808 -

SUBJECTS
Turner Construction Asks About Welch Background General Contracting

1903 -
190401 -  ..
190402 - Communication Metrics Record of Improving Management Effectiveness
190403 -
190404 - Mark asked how SDS was developed, and how long SDS has been used?
190406 -  ..
190407 - We reviwed Welch background as a General Contractor, litigating a 15
190408 - year contract dispute, and being an arbitrator.  This experience
190409 - yielded knowledge of management, contracts, law and dispute avoidance.
190410 - Work with computers for contract management began about 1983.
190411 - Integrating a schedule with a diary was formed in 1985.  SDS was
190412 - improved from experience using the capability for daily management,
190413 - and led to POIMS technology as an explanation, ref OF 5 0001, after
190414 - the Broadwater Dam project in 1989.  Communication Metrics, as a new
190415 - management science, evolved after the PG&E assignment, as reported on
190416 - 950327. ref SDS 2 0001  The combination of technology, management
190417 - science and cognitive science, make Communication Metrics a powerful
190418 - force in getting things done.
190419 -
190420 -     [On 000723 background in Welch v California, ref SDS 24 0001, and
190421 -     history of SDS development. ref SDS 24 0008
190423 -  ..
190424 - This long history has enabled SDS technology to stabilize so that
190425 - implementation significantly improves productivity based on the way
190426 - managers actually work by synthesizing skills and experience.  It
190427 - overcomes the problem cited in the article submitted to Mark today.
190428 - where author and industry expert, Paul Strassmann, notes the
190429 - debilitating impact on productivity of changing Information
190430 - Technology. ref OF 1 0001  Managers and staff spend so much time
190431 - learning new software and figuring out how to use it effectively, that
190432 - they never accomplish that objective, because the technology keeps
190433 - changing, per ref SDS 5 2510 and ref SDS 5 1141.
190434 -
190435 -
190436 -
190437 -
1905 -

SUBJECTS
Proposal Ideas and Terms
Project Manager Leads, Communication Manager Adds Metrics

2404 -
240501 -  ..
240502 - Welch Scope of Services Uses Contract Expertise and Technology Skills
240503 -
240504 - I explained the relationship between Welch as the Communication
240505 - Manager and Mark as the Project Manager as, for example, was discussed
240506 - with Dave Vannier at Intel on 970603, ref SDS 8 line 415.
240507 -
240508 - Mark, as Project Manager, performs the leadership role of directing
240509 - the work.  Welch will add metrics to daily communication to ensure
240510 - common understanding and follow up of Action Items, ref SDS 8 line
240511 - 410.  The daily tasks and deliverables needed to do this are specified
240512 - in the scope of services under Appendix D (see Requirements on page 2)
240513 - of the report issued by the U.S. Army Corps of Engineers, ref DRP 1
240514 - line 946.
240516 -  ..
240517 - Mark will provide review, approval and guidance on the content of the
240518 - record.  Welch will prepare content that assists in formulating
240519 - strategies, plans and correspondence linked to the record of the work,
240520 - as approved by Mark. Welch's name will not appear in the record,
240521 - unless requested by Turner. Welch's job is solely to make Mark,
240522 - Turner, and the project successful.
240524 -  ..
240525 - Mark asked how much I charge and how much should be budgeted to get my
240526 - help for a full time commitment?
240528 -  ..
240529 - I said my rate is $120 per hour, and that a budget of $40K to $60K for
240530 - a 3 - 4 month period would support a full commitment, which is the
240531 - usual level of effort needed to turn things around and get the client
240532 - back in the "driver's seat" on the project.  If Turner finds the
240533 - service is not getting the results they expect, we can stand-down at
240534 - any time.
240536 -  ..
240537 - My experience is that Mark, Turner and PeopleSoft will be very pleased
240538 - with the results.
240540 -  ..
240541 - We did not explore the number of issues, complexity and amount at
240542 - risk.  I advised that I typically do not charge more than 40 hours per
240543 - week, unless specifically asked to perform a task, such as attend a
240544 - meeting, travel, etc. that requires non-normal hours. Generally there
240545 - is a lot of time needed to do the analysis necessary to deliver the
240546 - value the client seeks.  I ensure the client gets this value.  I said
240547 - that I would personally support the project initially and would work
240548 - with Mark in determining the level of effort needed so that the work
240549 - is adequately staffed to meet Turner's needs and Mark's expectations.
240551 -  ..
240552 - Mark seemed to indicate Turner has a narrow margin on the project.  I
240553 - thought he said something like a fixed fee of $10M.  That may be their
240554 - management and profit cost, just looking at the overall project which
240555 - looks to be about $70M or so.
240556 -
240557 -
240559 -  ..
240560 - Turner Need Not Learn New Skills Nor Change Existing Practices
240561 -
240562 - Business intelligence to support Turner's project leadership needs a
240563 - combination of focused management expertise, tools to keep up with the
240564 - increasing pace of information, and the skill to use the tools.
240566 -  ..
240567 - Welch provides all three (3) of these elements needed to immediately
240568 - advance the project.  There is no learning curve nor burden on Turner
240569 - to change any of its existing practices.
240571 -  ..
240572 - This solves problems (e.g., fear of change, disruption of existing
240573 - systems and culture), that prevent technology from improving
240574 - management, per Reuters' article issued today, ref OF 2 line 14, at
240575 - ref SDS 19 line 168.  Welch's solution to use a Communication Manager
240576 - reflects growing recognition of the need to ensure that management
240577 - benefits from technology, ref SDS 7 line 664, and that without this
240578 - support, technology is a drag on management, because information
240579 - overload spawns a spiral of chaos, conflict and loss.
240581 -  ..
240582 - If Mark or others at Turner choose to acquire SDS skills, this can be
240583 - accomplished in the course of business, so it does not take up time.
240584 - However job progress and quality of the work will not be adversely
240585 - impacted.
240586 -
240588 -  ..
240589 - Mark Will Review Communication Metrics with Turner/PeopleSoft
240590 -
240591 - Mark has a Turner staff meeting on Monday.  He will discuss these
240592 - ideas with his boss and with Steve Rule, since Steve has considered
240593 - these ideas.  We briefly examined Steve's prior considerations of
240594 - Communication Metrics, ref SDS 10 line 136, so that Mark is prepared to
240595 - assist Steve in understanding Mark's objectives.
240596 -
240597 -      [See results on ref SDS 21 3619.]
240599 -  ..
240600 - To prepare Mark for talking to Steve next week, I reviewed background
240601 - talking to Steve about using Communication Metrics on Turner's SFIA
240602 - project, and the 49er Stadium project, see the record on 970509,
240603 - ref SDS 6 4799, on 970620, ref SDS 9 8945, and also on 970624.
240604 - ref SDS 11 4777
240606 -  ..
240607 - Mark said Turner has changed personnel at the SFIA project 3 times,
240608 - reflecting the inherent risks of projects involving multi-stakeholders
240609 - who are major political forces, per analysis on 970620. ref SDS 9 8945
240611 -  ..
240612 - Mark is meeting with Nick next Wednesday, who is PeopleSoft's main
240613 - rep with Turner.  Today I provided some ideas on how to explain SDS
240614 - and Communication Metrics to get Nick's approval.  I offered to meet
240615 - with Mark and Nick on Wednesday, if Mark would like me to explain
240616 - Communication Metrics.
240617 -
240618 -     [See results on 971010. ref SDS 22 1849]
240619 -
240620 -
240621 -
240622 -
240623 -
240624 -
240625 -
240626 -
2407 -
Distribution. . . . See "CONTACTS"