THE WELCH COMPANY
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rodwelch@pacbell.net


S U M M A R Y


DIARY: July 28, 1997 02:00 PM Monday; Rod Welch

Visited Intel demonstrate Communication Metrics to Keith Kwasney.

1...Summary/Objective
2...70 Email a Day is a Busy Information Highway
3...Communication Metrics Supplements Cost/Schedule Control
4...Intel Wants Schedule to Integrate with Diary Data Base
5...The "library" function was discussed with Marcy at a meeting with
6...New Realities Need New Path for Technology to Empower Leadership
...............New World Order Needs Old Time Religion
7...Knowledge Space a New Paradigm for a New Age
8...Documents and Internet Require Stronger Concept of "Knowledge"
9...U.S. Army Corps of Engineers Found Communication Metrics Useful
10...Communication Metrics Empowers use of Sound Management Consistently
11...Intel Managers Empowered, But Not Enough Time for Good Management
.........Latent Semantic Analysis of Knowledge Acquisition
12...Information Entropy Causes Management by Guess and Gossip
13...Critical work like weapons systems have limitless funds to "buy-off"
14...Project Manager Leads, Communication Manager Adds "Metrics"
15...Communication Metrics Only Solution to Information Overload
16...IBM Paid $3.5B to Discover it Cannot Replicate SDS Technology
17...Intel has helped forge a new world order by taking the right path on
18...Intel Follow Up within 30 Days


..............
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CONTACTS 
0201 - Intel Corporation                                                                                                                                                  O-00000666 0201
020101 - Mr. Keith Kwasney; Project Controls Group Manager

SUBJECTS
Industry Contacts, Intel
Demonstrate SDS Technology, Communication Metrics Science
Email Not Enough Time to Read

0905 -
0905 -    ..
0906 - Summary/Objective
0907 -
090701 - Follow up ref SDS 20 0000, ref SDS 18 0000.
090702 -
090703 - Communication Metrics is a new management science that uses technology
090704 - to apply principles of cognitive science and management fundamentals.
090705 - We discussed doing projects at Intel to demonstrate the methodology so
090706 - the technology can evolve more quickly.  Keith asked how Communication
090707 - Managers correlate with traditional management structures?  Used a
090708 - graphic from meeting with Dave Vannier showing Project Managers do the
090709 - "leadership" part of communication, and Communication Managers add
090710 - metrics that produce "intelligence" so leadership is effective.
090711 -
090712 -     [Submitted notes of meeting on 970729, ref SDS 26 0000.]
090714 -      ..
090715 -     [See telecon with Keith at ref SDS 27 0000.]
090716 -
090717 -
090718 -
090720 -  ..
0908 -
0909 -
0910 - Discussion
0911 -
091101 - 70 Email a Day is a Busy Information Highway
091102 - Communication Metrics Supplements Cost/Schedule Control
091103 -
091104 - Explained Welch objective to introduce Communication Metrics at Intel
091105 - per telecon with Lou Kummerer on Intel's need to supplement schedule
091106 - control, ref SDS 22 0000.  Communication is 90% of a manager's time.
091107 - Improving this function directly improves effectiveness.  The Internet
091108 - and efforts like TQM fail because they burden managers with more
091109 - information and meetings.
091111 -  ..
091112 - We reviewed the record showing Dave Vannier receives 70 email a day,
091113 - ref SDS 18 9009.  Keith acknowledged this level at Intel, supporting
091114 - Dave's point on 950927 that email is the least productive business
091115 - system at Intel, ref SDS 7 4939, and discussion with General Hatch on
091116 - on 960410 re "Noise." ref SDS 12 7739, ref SDS 12 5839.
091117 -
091118 -     [On 970828 similar problem at Corps of Engineers, ref SDS 29
091119 -     9109.]
091121 -      ..
091122 -     [On 000326 Traction email program solves problem of getting 160
091123 -     email a day. ref SDS 35 4067
091125 -  ..
091126 - Welch can support an Intel project, program or Division to demonstrate
091127 - Communication Metrics methodology so that Intel management can learn
091128 - from experience about adding "metrics" to communications, and how this
091129 - improves management, saves time and cost with less daily frustrations
091130 - and acrimony.  At the U.S. Army Corps of Engineers, CPM scheduling and
091131 - Communication Metrics were performed together, see Appendix E of the
091132 - report submitted today, ref DRP 1 line 118.
091133 -
091135 -  ..
091136 - Intel Wants Schedule to Integrate with Diary Data Base
091137 -
091138 - Keith noted a team he is on at Intel to develop better support for
091139 - Project Managers.  He seemed to indicate managers have asked about
091140 - integrating schedule activities with a diary data base, which is part
091141 - of the Schedule Diary System (SDS) used for Communication Metrics.
091142 - (Dave Vannier said in May that Intel is people intensive, but moving
091143 - to Web, ref SDS 17 3333.)
091145 -  ..
091146 - This should be easy to accomplish.  The SDS program is complex because
091147 - management is complex.  It performs functions nobody has considered
091148 - because the human mind does them automatically.  SDS is not initially
091149 - "intuitive" because nobody has experience (conscious awareness) from
091150 - which to intuit SDS functions.  SDS is easy to learn though because it
091151 - empowers managers to use good work practices they want to use.
091153 -  ..
091154 - Keith recognized the need for a dedicated Communication Manager
091155 - to maintain the diary data base by performing a...
091156 -
091157 -    •  Writing function to create a useful record
091158 -    •  Library function to organize and retrieve the record
091159 -    •  Analysis function to discover errors and link the record
091160 -    •  Briefing function to focus managers on the record
091161 -    •  Facilitator function to effectively apply the record
091162 -    •  Scheduling function to ensure follow up of the record
091163 -
091165 -  ..
091166 - We examined the meeting with Dave Vannier on 970603 showing a need to
091167 - maintain alignment of team members with understandings and commitments
091168 - following project review meetings, ref SDS 18 line 354.  The tasks
091169 - Keith cites above accomplish the alignment needed for effective
091170 - leadership, as reported by the Corps of Engineers, ref DRP 1 line 168.
091172 -  ..
091174 -  ..
091175 - The "library" function was discussed with Marcy at a meeting with
091176 - Intel to prepare for David's presentation to Asilomar, ref SDS 11 9302.
091177 -
091178 -
091180 -  ..
091181 - New Realities Need New Path for Technology to Empower Leadership
091182 -
091183 - We examined the Welch article published in May 1996 issue of PM
091184 - Network:
091185 -
091186 -               New World Order Needs Old Time Religion
091187 -
091188 -    ...Keith has this issue which shows an Intel microprocessor chip
091189 -    (probably) on the cover.
091190 -
091191 - Though not commonly recognized, the original use of religion, "re
091192 - legre" meaning to "bind back," as seen from prodigious citations in
091193 - the bible, correlates to sound management practice taught in MIT's
091194 - program on the Learning Organization, ISO 10006, PMBOK and Cal Tech
091195 - publications, which all call for linking current work back to original
091196 - sources, ref DRP 1 line 345.  Keith was familiar with these criteria.
091197 - The "metrics" of "linking back" inherently exposes errors and
091198 - deviations in daily communications that can be fixed before delay and
091199 - extra cost occur.
091201 -  ..
091202 - "Binding back" or linking to original sources reflects innate mental
091203 - processes to integrate...
091204 -
091206 -                  ..
091207 -                 Time <---------+---------> Information
091208 -                                |
091209 -                                |
091210 -                                |
091211 -     ...that creates ------> Knowledge
091212 -
091213 -
091214 -     ...as discussed with Dave Vannier in the meeting on 960627 to
091215 -     prepare for PMI's Asilomar Conference on useful technology, ref
091216 -     SDS 10 line 586, and discussed on page 1 of the Corps of Engineers
091217 -     report on Communication Metrics ref DRP 1 line 132.
091219 -  ..
091220 - The mind's automatic pilot called "consciousness," uses its experience
091221 - (i.e., information from past events) to evaluate and decide actions
091222 - based on new information, and draws implications about future impacts.
091224 -  ..
091225 - However, the mind commingles and changes meaning when it is bombarded
091226 - by a hectic schedule.  Writing was invented to preserve and convey
091227 - original understandings, but managers do not have enough time to use
091228 - it consistently.  Welch has developed a first generation design that
091229 - accidentally discovered the secret of automated integration for time
091230 - and information, ref SDS 13 8811, and thereby, produced technology
091231 - that is useful for leadership by leveraging the mental process of
091232 - linking back to original sources.
091233 -
091235 -  ..
091236 - Knowledge Space a New Paradigm for a New Age
091237 -
091238 - I drew a graph on the marking board showing how technology integrates
091239 - management tasks essential for effective leadership, as set out in the
091240 - explanation of Intelligence in the POIMS paper. ref OF 2 6011
091242 -  ..
091243 - Projects are comprised of "Subjects" (also "categories"):
091244 -
091245 -        Objectives                People
091246 -        Requirements              Organizations
091247 -        Scope                     Policies
091248 -        Schedules                 Procedures
091249 -        Budgets                   Physical Objects
091250 -        Contracts                 Operations
091251 -
091252 -     ...from analysis of cost/benefit on 970726. ref SDS 24 6639.
091254 -  ..
091255 - These "subjects" cause a constant stream of information. Over time the
091256 - number of subjects explode into thousands of sub-structures that must
091257 - be remembered along with a huge volume of information.  The mind
091258 - buffers, i.e., suppresses, the complexity by summarizing details so
091259 - that people are not overwhelmed.  But mental summary causes mistakes
091260 - under "Murphy's Law," due to mental blind spots, per analysis on
091261 - 940609. ref SDS 4 0020  Henry Kissinger charactizes the resulting
091262 - environment as Alice in Wonderland, also on 940609. ref SDS 5 4238
091263 -
091264 -     [See application of this idea to calculate cost savings by
091265 -     avoiding rework, ref SDS 31 3822.]
091267 -  ..
091268 - Organizing Structures and Chronology (time):
091269 -
091270 -        The glue that binds (integrates) time and information under
091271 -        Communication Metrics is the Welch organizing array of analysis
091272 -        and external documents, so that the entire world of information
091273 -        encountered by a manager, and associated thinking, is
091274 -        structured by chronology. The mind uses chronology to determine
091275 -        causation, and since management is primarily a process of
091276 -        making decisions based on "cause and effect," this method
091277 -        greatly improves management.
091278 -
091279 -
091281 -  ..
091282 - Documents and Internet Require Stronger Concept of "Knowledge"
091283 -
091284 - Integrating time and information with analysis produces a multi-tiered
091285 - array that reflects the human mental process of creating layered webs
091286 - of connections that build new knowledge each day.  Historically this
091287 - knowledge has been captured preserved and applied through production
091288 - of "documents," e.g., books, manuals, memos, letters.  Today, the
091289 - Internet ports these historical methods of "knowledge" creation to an
091290 - electronic medium, but it has not improved management productivity,
091291 - because it lacks the design of integrating time and information.
091293 -  ..
091294 - The Welch concept of "knowledge space" adds value to the Information
091295 - Highway, so that management details can be controlled in a manner
091296 - similar to design details for a computer chip, office building or
091297 - airplane.  Information can be positioned in "knowledge space" with
091298 - multiple pointers for instant assembly under alternate subjects. This
091299 - design lifts the innate capacity to think, remember and communicate
091300 - which is the essence of effective management.  It marks a critical
091301 - advance in the use of the alphabet as our fundamental knowledge tool.
091302 -
091303 -
091305 -  ..
091306 - U.S. Army Corps of Engineers Found Communication Metrics Useful
091307 -
091308 - I gave Keith a copy of the Corps of Engineers' report dated 970328,
091309 - received at ref SDS 16 line 167.  Explained it was reviewed by Dave
091310 - Vannier and led to our meeting on 970603.
091311 -
091312 - We reviewed General Hatch's view that Communication Metrics adds
091313 - intelligence to information by organizing and analysing the record.
091314 - ref DRP 1 line 123
091316 -  ..
091317 - The Corps reported that managers get mixed up without realizing it and
091318 - this causes errors, frustrations and acrimony that is solved by
091319 - Communication Metrics, ref DRP 1 line 550.
091320 -
091321 -
091323 -  ..
091324 - Communication Metrics Empowers use of Sound Management Consistently
091325 -
091326 - We looked at Dave Vannier's observation that Intel managers are using
091327 - good management practice, ref SDS 18 4528; yet they become
091328 - disconnected from objectives and commitments over time, ref SDS 18
091329 - 5803.  IBM, Microsoft, Harvard, the CIA, -- managers everywhere face
091330 - the same challenge in the age of the Information Highway, to use good
091331 - practices consistently, day in and day out.
091333 -  ..
091334 - We looked at the SDS record on 960202 where Tom Keesling also observed
091335 - that commanders and executives in the Corps of Engineers use good
091336 - management practices. ref SDS 9 4488.  Thus, it is common for
091337 - successful managers to feel they use "good management practice," yet
091338 - strive for improvement through more consistent application.  Tom is
091339 - the author of the Corps of Engineers' report prepared a year later on
091340 - 960328 that found experience showed Communication Metrics empowers
091341 - managers to use good management consistently, and this improved
091342 - effectiveness of the organization, ref DRP 1 line 148.
091343 -
091345 -  ..
091346 - Intel Managers Empowered, But Not Enough Time for Good Management
091347 -
091348 - We reviewed Lou Kummerer's paper explaining the tradition and benefits
091349 - of "empowerment" at Intel, ref OF 1 line 33; yet noting the difficulty
091350 - of maintaining consistent use of sound management standards, shown on
091351 - 970710. ref SDS 21 2009
091353 -  ..
091354 - We looked at the record of a Cal Tech seminar in 1992 and publications
091355 - calling for a "feedback loop" in communications, ref SDS 3 2074,
091356 - because shared events like meetings, calls and email, do not result in
091357 - shared meaning, see ref SDS 3 2074, but rather common understanding
091358 - quickly dissipates following events due to subsequent incoming
091359 - information from more meetings, calls and email. We looked at Dr. Tom
091360 - Landauer's explanation from his paper on ...
091362 -  ..
091363 -         Latent Semantic Analysis of Knowledge Acquisition
091364 -
091365 -   ...explaining a theory and stochastic model of human cognition that
091366 -   shows how meaning actually changes over time in each human mind due
091367 -   to the influence of new information from interceding events, ref SDS
091368 -   13 3734.
091370 -  ..
091371 - We looked at Dave Vannier's explanation of Intel's goal for technology
091372 - to aid consistent use of good management, from his interview in Byte
091373 - in 1991, ref SDS 7 8943, yet he reported 5 years later on 950927:
091374 -
091375 -                 ...there isn't enough time
091376 -
091377 -    ...to manage information adequately, ref SDS 7 5002, and on 960103,
091378 -    ref SDS 8 8409, on 960627, ref SDS 14 8488, and on 970603, ref SDS
091379 -    18 5803.  So this condition is common.
091380 -
091382 -  ..
091383 - Information Entropy Causes Management by Guess and Gossip
091384 -
091385 - There isn't enough time anywhere to use sound management practice
091386 - consistently on the Information Highway.  A paper by the U.S. Air
091387 - Force Institute of Technology (AFIT) explains that over time, entropy
091388 - infects information and leads to management chaos, cost growth and
091389 - schedule delays, ref SDS 20 0108.  Managers are forced by time
091390 - constraints to take short cuts.
091391 -
091392 -    [On 970910 report executives do not have to think. ref SDS 30 3479]
091394 -     ..
091395 -    [On 971007 reviewed Max Widemans's comments. ref SDS 32 3889]
091397 -  ..
091398 - To save time, managers use more conversation and avoid managing
091399 - information and preparing for meetings.  Mistakes occur due to the
091400 - tenuous nature of dialog, cited by Dr. Landauer.  Fixing mistakes
091401 - reduces time available to manage information and prepare for meetings
091402 - which then leads to more mistakes.  The "chaos" cited by the U.S. Air
091403 - Force in its study causes management by "guess and gossip," reported
091404 - by the U.S. Army Corps of Engineers, ref DRP 1 3649, and also at...
091405 - ref DRP 1 1103
091406 -
091407 -     [Article on importance of "time" on "learning" ref SDS 28 8899.]
091409 -      ..
091410 -     [See calculation of savings by reducing rework, ref SDS 31 4472.]
091412 -  ..
091413 - Critical work like weapons systems have limitless funds to "buy-off"
091414 - losses due to poor management, see 961210, ref SDS 15 0099, and
091415 - article on risk management on 970707. ref SDS 20 0108.  Peter Drucker
091416 - notes, however, that over time, all organizations compete on quality
091417 - of management, ref SDS 1 1504, since that is the only source of added
091418 - value for customers, discussing Drucker's views on 960301. ref SDS 10
091419 - 5967.  This presents an incentive to solve the time/information
091420 - problem.
091421 -
091422 -     [On 980414 Intel announces plans to reduce staff due to reduced
091423 -     earnings, after announcing a few weeks earlier plans for $5B
091424 -     captial expansion in 1998 along. ref SDS 34 3559  This may relfect
091425 -     strategic dissonence that leads to trouble, per review of Andy
091426 -     Grove's book on 980307, ref SDS 33 5517, which Intel's cushion of
091427 -     recent earnings will enable the firm to absorb.]
091429 -  ..
091430 - The U.S. Army Corps of Engineers reported that Communication Metrics
091431 - solves this problem, ref DRP 1 6172
091432 -
091433 -
091435 -  ..
091436 - Project Manager Leads, Communication Manager Adds "Metrics"
091437 -
091438 - Keith voiced Dave Vannier's question about differentiating the work of
091439 - a Communication Manager from what Intel's executives and project
091440 - managers are already doing.  We looked at the analysis of this issue
091441 - from the meeting with Dave on 970603, ref SDS 18 line 327, and
091442 - examined a graph showing these roles are complimentary in providing
091443 - effective communication, where a "project" is a particular type of
091444 - "community."
091446 -  ..
091447 -          <0434
091448 -
091449 -                |           Communication              |
091450 -                |                                      |
091451 -                |     Builds Effective Communities     |
091452 -                +-----------------+--------------------+
091453 -                                  |
091454 -  Project           +-------------+----------------+
091455 -  Manager --------- | ------- Leadership           |
091456 -                    |     Vision, Objectives       |
091457 -                    |   Strategy, Requirements     |
091458 -                    |  Plan, Organize, Integrate   |
091459 -                    |     Evaluate and Decide      |
091460 -                    |       Adjust Conflict        |
091461 -                    |          Motivate            |
091462 -                    +--------------+---------------+
091463 -                                   |
091464 -  Communication   +----------------+------------------+
091465 -  Manager         |                                   |
091466 -   +--------------+------------+         +------------+--------------+
091467 -   |   Builds Understanding    |         |        Follow Up          |
091468 -   |  Maintain Shared Meaning  |         | Schedule Tasks, Discovery |
091469 -   |Align with Original Sources|         |       Action Items        |
091470 -   +---------------------------+         +---------------------------+
091472 -  ..
091473 - In the age of the Information Highway, there is plenty to do so the
091474 - leader and the Communication Manager are complimentary instruments.
091475 -
091476 -
091478 -  ..
091479 - Communication Metrics Only Solution to Information Overload
091480 -
091481 - Keith asked about SDS use of graphics.  SDS is a DOS program that does
091482 - not integrate graphics.  This is not a limitation to usefulness,
091483 - though market dynamics create perceptions that hamper use.  People
091484 - mistake graphics for advanced technology, when what is needed is the
091485 - correct design to convert information into knowledge.
091487 -  ..
091488 - Obviously, graphics is a future improvement.  It requires revenue that
091489 - can only be generated by working for customers.  Welch can perform a
091490 - unique form of work, Communication Metrics, that adds value and is not
091491 - available from other sources, nor is it likely to become available for
091492 - many generations, since it seems to be very difficult for others to
091493 - grasp the secret of automated integration of time and information.
091494 - Popular programs like Lotus Organizer, Lotus Notes, Echo Pro, etc.,
091495 - provide lots of graphics, but do not provide metrics for communication
091496 - which is the only path to better management.
091497 -
091499 -  ..
091500 - IBM Paid $3.5B to Discover it Cannot Replicate SDS Technology
091501 -
091502 - On 941113 IBM executives saw a demonstration of SDS in November 1994
091503 - and noted it integrates communication and information tools they were
091504 - trying to create.  A project was scheduled to make SDS a Windows
091505 - program, ref SDS 6 5380  A few months later IBM abandoned this effort
091506 - and instead spent $3.5B to get Lotus Notes, thinking it could be made
091507 - to perform the magic of SDS and that it supported graphics.  This was
091508 - a waste of money (see Fortune 970526 p 58, reviewed on 970617.
091509 - ref SDS 19 7493)  Neither Lotus Notes, nor anything else can perform
091510 - SDS functions for Communication Metric.  Many people are working on
091511 - it, but they have not discovered the right path.
091512 -
091513 -      [On 001130 IBM gave up trying to get Lotus Notes to support
091514 -      Knowledge Management. ref SDS 36 F26K
091516 -  ..
091518 -  ..
091519 - Intel has helped forge a new world order by taking the right path on
091520 - microprocessors 30 years ago.  Now it can help take the right path to
091521 - shape this new world order to fulfill the vision of its founders.
091522 -
091523 -
091525 -  ..
091526 - Intel Follow Up within 30 Days
091527 -
091528 - Keith will review the materials received today and our meeting,
091529 - including the Welch article in May 96 issue of PM Network.
091530 -
091531 - He will decide on the best avenue for Intel to give further
091532 - consideration to Communication Metrics.
091534 -  ..
091535 - One possibility is to use Communication Metrics to support schedule
091536 - control.  This can be accomplished with minimal intrusion of existing
091537 - processes, but will significantly improve existing CPM methods.  Since
091538 - scheduling impacts a wide range of daily management, improving the
091539 - schedule process will improve management of the projects, as found at
091540 - the Corps of Engineers.
091541 -
091542 -
091543 -
091544 -
091545 -
091546 -
091547 -
091548 -
091549 -
091550 -
091551 -
091552 -
091553 -
091554 -
0916 -
Distribution. . . . See "CONTACTS"