THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: April 24, 1996 05:15 PM Wednesday; Rod Welch

Called Denis at Kwan Henmi re SFO project.

1...Summary/Objective
2...Turner Should Not Cite KH re Communication Metrics
3...Meeting with SFIA on Communication Metrics
4...Kwan Henmi is Beginning Work on SFIA
5...Communication Metrics Not Submitted to SFIA, Foreign Term
6...Budget for "documentation" of meetings and record keeping was
7...Experience at SFIA Shows Communication Metrics is Needed
8...KH Needs Higher Fee Due to Higher Risk of Multi-Project Interface
9...Communication Metrics will be "Foreign" until it is Used
.....Information Highway Needs Solution
.....Need for Communication Metrics is Not Foreign
.....Budget to Succeed to Avoid Failure by Other Architects
10...Communication Metrics for SFIA Program Needs Trial at Project Level
11...Overcome Cultural Resistance to New Ideas
12...Introduce Communication Metrics to Kwan Henmi
.....2..Educate KH Staff
.....4..Denis Use Communication Metrics for a Few Months
13...Analysis: Defer Welch


..............
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CONTACTS 
0201 - Kwan Henmi                           415 777 4770 fax 5102
020101 - Mr. Denis Henmi; Executive Vice President

SUBJECTS
Proposal, Contract & Support
Kwan Henmi, General
Ignorance, Fear, Denial
Overhead Percentage Direct Cost

0806 -    ..
0807 - Summary/Objective
0808 -
080801 - Follow up ref SDS 10 0000, ref SDS 9 0000.
080802 -
080803 - Denis said their SFIA work is about to get underway.  He clarified
080804 - status of trying Communication Metrics.  More work is needed to define
080805 - this role under Risk Management and Quality objectives for budgeting
080806 - purposes.
080807 -
080808 -
080809 -
080810 -
0809 -
0810 -
0811 - Discussion
0812 -
081201 -  ..
081202 - Turner Should Not Cite KH re Communication Metrics
081203 -
081204 - I asked Denis about citing Kwan Henmi's proposal to SFIA in support of
081205 - a request by Turner to use Communication Metrics, per my letter on
081206 - 960418, ref DIP 12 0000, submitted at ref SDS 10 0000.
081207 -
081208 - Denis said he has read my letter and saw the idea to cite Kwan Henmi
081209 - as a negotiating step, per discussion with Kevin on 960418. ref SDS 10
081210 - 0854
081211 -
081212 -  ..
081213 - Denis advised that KH has not encountered communication problems like
081214 - Turner reported on 960405. ref SDS 7 7461.  Denis has heard that there
081215 - are problems, but has not attended any meetings yet, and so he feels
081216 - Turner should not cite Kwan Henmi in its dealings with SFIA.
081217 -
081218 -      [See follow up where SFIA managment team was fired due to poor
081219 -      performance, ref SDS 15 line 110.]
081220 -
081221 -  ..
081222 - Meeting with SFIA on Communication Metrics
081223 -
081224 - We recalled our meeting last month on 960313 when Denis was worried
081225 - about complex organizational structure at SFIA which requires careful
081226 - analysis and ability to follow up that are enabled by Communication
081227 - Metrics. ref SDS 6 9943  Today, I asked about setting up the meeting
081228 - with SFIA? Denis said he did not have time to do this earlier because
081229 - planning for a vacation crowded out time to plan for good management
081230 - on the SFIA projecet.
081231 -
081232 -  ..
081233 - Denis said he now has more time and so will schedule a meeting between
081234 - Welch and SFIA, per planning on 960315. ref SDS 6 5J3L
081235 -
081236 -     [See follow up at ref SDS 13 line 117.]
081237 -
081238 -
081239 -  ..
081240 - Kwan Henmi is Beginning Work on SFIA
081241 -
081242 - Denis said their situation with SFIA has progressed enough now for
081243 - them to begin work on the project.  It was unclear from our discussion
081244 - if the prior problems have been solved on scope, risk management, and
081245 - subconsultant work, which concerned Denis last November, ref SDS 4
081246 - line 60.
081247 -
081248 - I congratulated him on the long struggle, and asked if this means I
081249 - have an assignment?
081250 -
081251 -
081252 -  ..
081253 - Communication Metrics Not Submitted to SFIA, Foreign Term
081254 -
081255 - Denis said KH did not submit Communication Metrics in their proposal
081256 - to SFIA because it is a foreign term.  This responds to my letter at
081257 - ref DIP 11 0001, submitted on 960108. ref SDS 5 0000.
081258 -
081259 -      [On 960913 contract with Corps of Engineers to perform work that
081260 -      shows the scope of Communication Metrics. ref SDS 16 3322, on
081261 -      961205, ref SDS 17 3425, and 961223. ref SDS 19 5849]
081262 -
081263 -      [On 970418 received report from Corps on Communication Metrics,
081264 -      including scope of services. ref SDS 21 3368]
081265 -
081266 -  ..
081267 - Budget for "documentation" of meetings and record keeping was
081268 - submitted, instead of proposing Communication Metrics, because
081269 - everybody is familiar with these functions that nobody is able to
081270 - perform using conventional technologies that everybody likes.
081271 -
081272 -      [On 990713 Morris submitted the NSF proposal on Com Metrics to
081273 -      colleagues at Intel, and they reported that adding intelligence
081274 -      to information is funny and alien, which aligns with foreign.
081275 -      ref SDS 29 2150
081276 -
081277 -      [On 020823 SDS support for working intelligently uses arcane
081278 -      language and unusual acronyms. ref SDS 30 NS9M
081279 -
081280 -  ..
081281 - But the airport reduced his fee from 14% to 9% on the grounds that
081282 - other architects have accepted 9% so there is no basis to pay an
081283 - additional 5% to KH.  So evidently it didn't really do any good to
081284 - avoid using Communication Metrics to provide "intelligence" for the
081285 - project. ref OF 1 0582
081286 -
081287 -  ..
081288 - We recalled how this record relates to discussion on 951205 when Denis
081289 - reported on budget talks with SFIA about the risk of the SFO program,
081290 - ref SDS 4 4693 and previously on discussions with Kevin about the cost
081291 - of the Welch proposal at ref SDS 3 1035.
081292 -
081293 -      [On 960911 SFIA managment team was fired due to poor performance,
081294 -      ref SDS 15 9043.]
081295 -
081296 -      [On 970620 report that new SFIA management team has not improved
081297 -      communications, ref SDS 23 8945.]
081298 -
081299 -      [On 970418 a report issued by  the U.S. Army Corps of Engineers
081300 -      explains Communication Metrics is an "intelligence role" which is
081301 -      different from traditional documentation, ref SDS 22 2103.]
081302 -
081303 -      [On 970830 analysed difference between documentation and business
081304 -      intelligence produced by Communication Metrics, ref SDS 24 0140.]
081305 -
081306 -      [On 980405 fear of accountability from "documentation" was
081307 -      reviewed. ref SDS 27 5065]
081308 -
081309 -      [On 981007 Gensler fears Communciation Metrics. ref SDS 28 2775]
081310 -
081311 -  ..
081312 - Experience at SFIA Shows Communication Metrics is Needed
081313 -
081314 - We considered Turner's experience with SFIA management reported on
081315 - 960405, ref SDS 7 7461, indicates that Denis' assessment on 951109
081316 - about the need for Communication Metrics was correct, ref SDS 2 0990.
081317 -
081318 - Turner's independent disclosure supports Denis' comments on 960313
081319 - about the need for better management by SFIA. ref SDS 6 9943  This
081320 - record is strong grounds for KH to request that SFIA approve a 2%
081321 - increment in the KH fee structure in order to start their project on a
081322 - solid footing with Communication Metrics under the reasoning in the
081323 - Turner proposal, see ref DIP 1 8954 and also at ref DIP 1 8945.
081324 -
081325 - The alternative is to proceed until the project is in trouble, then
081326 - scramble to solve it.  That strategy conflicts with the accounting
081327 - practices Denis said KH has adopted.  When we met in March, Denis
081328 - advised that KH has found it must insist on strong accounting controls
081329 - in order to avoid getting into trouble, ref SDS 6 1568.
081330 - ..
081331 - Why insist on accounting control, but not insist on
081332 - communication control that avoids cost and schedule overruns?
081333 -
081334 -      [See follow up where SFIA managment team was fired due to poor
081335 -      performance, ref SDS 15 9043.]
081336 -
081337 -
081338 -  ..
081339 - KH Needs Higher Fee Due to Higher Risk of Multi-Project Interface
081340 -
081341 - The reason set out at our original meeting on 951109 for funding Kwan
081342 - Henmi's project at a "high risk" rate to pay for Communication Metrics
081343 - was because Kwan Henmi's work is complex due to a lot of interfaces
081344 - with other projects and government agencies. ref SDS 2 1048.  This
081345 - project condition requires more coordination that takes more time and
081346 - care to ensure accurate understandings and timely follow up, ref SDS 2
081347 - 0085.
081348 -
081349 -      [On 960911 SFIA managment team was fired due to poor performance,
081350 -      ref SDS 15 9043; Denis reported his project has been successful
081351 -      without Communication Metrics, ref SDS 15 8954.]
081352 -
081353 -
081354 -  ..
081355 - Communication Metrics will be "Foreign" until it is Used
081356 -
081357 - We considered the Welch goal to get Communication Metrics put forward
081358 - so it is not a foreign term.  Even when rejected, the process of
081359 - submitting it enables people to ask about it, discuss it, and become
081360 - familiar with the meaning, so that later the term is not foreign. As
081361 - Judge Perluss remarked from the bench, we all have to start somewhere.
081362 - Accountant, architect, street sweeper, lath operator, were all foreign
081363 - terms at one time.
081364 -
081365 -      [On 960425 submitted letter confirming these understandings. see
081366 -      ref SDS 11 0000.]
081367 -
081368 -      [On 960709 Communication Metrics was foreign to Dave
081369 -      Buoncristiani and prevented him from discussing Concurrent
081370 -      Discovery at Asilomar. ref SDS 14 8567 205]
081371 -
081372 -      and on Lynn Conway's
081373 -      efforts to mainstream SVGA technology, ref SDS 14 line 287.]
081374 -
081375 -      [See efforts at Corps of Engineers to understand Communication
081376 -      Metrics on 960913 ref SDS 16 line 138, on 961205, ref SDS 17 line
081377 -      126, and 961223, ref SDS 19 line 226.]
081378 -
081379 -      [See US Army Corpos of Engineers report on Communication Metrics
081380 -      evaluation, meaning and scope of services, ref SDS 20 line 75.]
081381 - ..
081382 - We have to start by explaining that Communication Metrics
081383 - extends the traditional practice of meeting notes and record keeping,
081384 - by applying technology to create a "metric," similar to cost and
081385 - schedule control, that ensures accurate understandings and timely
081386 - follow up which is not possible by any other means.
081387 -
081388 -
081389 -      ..
081390 -     Information Highway Needs Solution
081391 -
081392 -     The need for a new and stronger solution arises from a new work
081393 -     environment, called the Information Highway, which Denis described
081394 -     in our meeting last October as:
081395 -
081396 -       ...difficulty project managers have keeping up with increased
081397 -       flow of information.  Fax and e-mail ... make it difficult for a
081398 -       project manager to integrate new information with contracts,
081399 -       schedules, budgets, commitments from meetings, correspondence
081400 -       and calls, ref SDS 1 line 129.
081401 -
081402 -
081403 -      ..
081404 -     Need for Communication Metrics is Not Foreign
081405 -
081406 -     Mistakes, losses and frustrations caused by the difficulty from
081407 -     increased information flow, are not foreign, ref SDS 1 line 129,
081408 -     although it takes a directed thought to identify them as a body of
081409 -     work which can be accomplished by Communication Metrics.
081410 -
081411 -
081412 -     Budget to Succeed to Avoid Failure by Other Architects
081413 -
081414 -     The fact that other architects have not included Communication
081415 -     Metrics in their budgets reflects that it is "foreign," i.e., they
081416 -     have not figured out the solution.  Their omission may account for
081417 -     delays and conflicts in the SFIA program which Denis reported in
081418 -     March, and Turner reported in April, ref SDS 7 line 302. Why
081419 -     budget to fail, simply because others don't know the solution.
081420 -
081421 -
081422 -  ..
081423 - Communication Metrics for SFIA Program Needs Trial at Project Level
081424 -
081425 - Denis said our meeting last month was to introduce Communication
081426 - Metrics at the SFIA level, rather than for his specific project.
081427 -
081428 - He feels his work does not need the communication support in the Welch
081429 - proposal.
081430 -
081431 - We did not review the record for that meeting at ref SDS 6 9943.
081432 -
081433 - I noted that if I represent SFIA, then this would direct the spotlight
081434 - of SDS toward protecting the interests of SFIA.  KH may prefer to use
081435 - SDS to avoid making mistakes.  I also indicated that OKA will most
081436 - likely oppose having Welch represent SFIA because that would comprise
081437 - accountability for OKA, which it does not want.
081438 -
081439 -      [On 961206 Corps of Engineers was pressured because the Port of
081440 -      Oakland feared the spot light of SDS. ref SDS 18 5002.]
081441 -
081442 -      [On 960911 SFIA managment team was fired due to poor performance,
081443 -      ref SDS 15 9043; Denis reported his project has been successful
081444 -      without Communication Metrics, ref SDS 15 8954.]
081445 - ..
081446 - The larger point, however, is that SFIA will rightfully ask why
081447 - not use Communication Metrics on a single project, and if it works as
081448 - well as hoped, then adopt it more widely.  This means doing some work,
081449 - pilot project, to demonstrate effectiveness.
081450 -
081451 -      [On 960913 began pilot project to test Communication Metrics at
081452 -      the Corps of Engineers, ref SDS 16 3322 and on 961205. ref SDS 17
081453 -      00000]
081454 -
081455 -
081456 -  ..
081457 - Overcome Cultural Resistance to New Ideas
081458 - Introduce Communication Metrics to Kwan Henmi
081459 -
081460 - The impression from our discussion today is that Denis wants to use
081461 - Communication Metrics, but he has encountered resistance from others
081462 - at KH on budgeting for the effort because it is a new method that is
081463 - difficult to explain and has a "foreign" name.
081464 -
081465 - This reflects the challenge Denis cited in the meeting with Bill
081466 - DeHart and I on 951109, on the need to educate the KH staff about the
081467 - challenge of the work at SFIA. ref SDS 2 0880 and ref SDS 2 1360.
081468 -
081469 - A discussion with Kevin on 960418 evinced some resistance to enhancing
081470 - conventional management with Communication Metrics. ref SDS 10 7599
081471 -
081472 - ..
081473 - There are two options:
081474 -
081475 -     1.  ..
081476 -     2. Educate KH Staff
081477 -
081478 -        Do the Action Items Denis requested to educate KH staff about
081479 -        Risk Management, and the dominant impact of communication in
081480 -        meeting that risk.
081481 -
081482 -        Begin per original plan ref SDS 2 line 131, with Bill DeHart
081483 -        explaining to Kevin how SDS was used at PG&E to accomplish
081484 -        Communication Metrics and how it turned around a failing
081485 -        project for Bill, resulting in strong approval from the State
081486 -        Department of Water Resources.
081487 -
081488 -     3.  ..
081489 -     4. Denis Use Communication Metrics for a Few Months
081490 -
081491 -        Instead of trying to educate KH staff, Denis would do what Bill
081492 -        DeHart did, isolate SDS from everyone else, and just use Welch
081493 -        as a Communication Manager for himself on the grounds that his
081494 -        other duties at KH, require this support.
081495 -
081496 -        After several months of experience, KH staff will find SDS is
081497 -        not threatening and will want to use it.  Let them come to
081498 -        Denis and ask for it, rather than he push it off on them.
081499 -
081500 -
081501 - Denis said communication support is not as important for KH as it is
081502 - for the SFIA management team, presumably OKA.  He feels KH can perform
081503 - its work adequately, if SFIA communicates effectively, per the point
081504 - above that the "communication" issue at SFIA is programmatic, rather
081505 - than project specific.
081506 -
081507 -     [Denis' view was supported by Steve Rule at Turner who said the
081508 -     next day, that SFIA needs Communication Metrics more than Turner's
081509 -     team, ref SDS 12 8563.  He also advised they are changing project
081510 -     managers on their SFIA work.]
081511 -
081512 -     [On 980307 Andy Grove cites need for leadership to help its
081513 -     people, including top management, recognize new realities and
081514 -     admit to themselves the need to improve. ref SDS 26 1657
081515 - ..
081516 - I disagree for the reasons discussed originally that the KH
081517 - project intersects with many other projects and so presents a more
081518 - complex environment with attendant risks of error, losses,
081519 - frustrations that warrant better communication support, ref SDS 2 line
081520 - 423.  Apart from increased complexity Denis' point in October that the
081521 - Information Highway makes project management more difficult, warrants
081522 - use of Communication Metrics, ref SDS 1 line 129.
081523 -
081524 -      [See follow up where SFIA managment team was fired due to poor
081525 -      performance, ref SDS 15 line 86; Denis reported his project has
081526 -      been successful without Communication Metrics, ref SDS 15 line
081527 -      94.]
081528 -
081529 - Denis said he will have an internal project launch meeting in a week
081530 - or so I can attend to begin creating the record.
081531 -
081532 -
081533 -  ..
081534 - Analysis:  Defer Welch
081535 -
081536 - I guess my sense is that Denis feels uncomfortable going forward at
081537 - this time.  If we procede there is a strong likelihood the unease will
081538 - be relieved by success using Communication Metrics.  Why wait until
081539 - disaster strikes, or until everybody agrees the situation is a mess,
081540 - before doing something about it.  In that case, they will have a huge
081541 - problem that nothing can fix.  But, we have had 5 months to prepare
081542 - and have done nothing, so it indicates the psychological burden of
081543 - using this SDS stuff is significant.
081544 -
081545 -     [On 980307 Andy Grove's book "Only the Paranoid Survive" cites
081546 -     difficulty managers have admitting to themselves the magnitude of
081547 -     the problems they face, and so recognition does not occur until it
081548 -     is too late. ref SDS 25 3740 and ref SDS 25 5517]
081549 - ..
081550 - In order for SDS to work its magic it has work consistently over
081551 - a period of time.  Denis does not seem ready to try this, so I don't
081552 - want to encourage a half-hearted effort that will not be helpful, and
081553 - will be divisive.
081554 -
081555 -
081556 -
0816 -

SUBJECTS
General

0904 -
090401 - I asked about his vacation.  He said it was hectic, but very
090402 - enjoyable.  They visited Hong Kong and mainland China.  Their
090403 - relatives in China are not extremely worried about the takeover next
090404 - year, but many are seeking passports (or maybe he said citizenship) in
090405 - other countries so if things go awry when the Chinese take over,
090406 - there is a chance to emigrate.  He liked the trip they took to an area
090407 - in China similar to the US Rocky mountains.  I recalled when Millie
090408 - and I visited Epcot Center in Florida and attended the China exhibit
090409 - which resembles the circular theater showing the US, at Disnyland.  We
090410 - were impressed by how much of the China countryside resembles the US.
090411 -
090412 -
090413 -
Distribution. . . . See "CONTACTS"