THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rodwelch@pacbell.net


S U M M A R Y


DIARY: December 14, 1995 07:00 PM Thursday; Rod Welch

Attend PMI meeting at Santa Clara Convention Center.

1...Summary/Objective
......................there was not enough time
............The Effect of International Project Management Standards
............on Major Multinational Corporations.
....Background - Analysis
....PMBOK and ISO
....Panel of Distinguished Executives
....Moderator: J. Boone Emmons
...............Founder and President Emmons & Associates
....Roger B. Glaser
....John Kahl
........................There was not enough time
............................There isn't enough time
....Daniel P. Ono, PMP
....Tim S. Oey
....Rich Umphress
....Sherri Yohe
....Communication Metrics
....Sterling Jensen
....Telematics International, Inc.
........Communication Manager
........Sterling said this is his role at Telematics. He was hired to
........He took early retirement from Hughes, and was hired at
............Concept for PMI Event
2...Jim Pennypacker
....Risk Management, Communications -- No Solutions!!!
....Authority Essential to Project Management


..............
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CONTACTS 
0201 - AT&T                                                                                                                                                           O-00000204 0201
020101 - Mr. Dan P. Ono, PMP
020102 - Projects Director
020103 - BCS Project Management Division
0203 - PMI Communications                                                                                                                                                 O-00000095 0108
0204 - Raychem Corporation                                                                                                                                                O-00000609 0201
0205 - Telematics International, Inc.                                                                                                                                     O-00000627 0201
0206 - Motorola Info Sys SPS                                                                                                                                              O-00000629 0201
020601 - Mr. Jim Furrow; Manager
020602 - Ms. Sheri Yohe; SEI Next Steps Project                                                                                                                           O-00000629 0202

SUBJECTS
PMI Monthly meetings
NCC PMI Event Program, Initiating, Goals, Objectives
Project World, PMI & IEEE
ISO 10006 - Project Management Standards
ISO Registration/Certification

0907 -
0907 -    ..
0908 - Summary/Objective
0909 -
090901 - Follow up ref SDS 22 0000, ref SDS 24 0000.
090902 -
090903 - This PMI dinner meeting is part of the "Project World" event PMI is
090904 - sponsoring along with other organizations.  It is a joint meeting with
090905 - IEEE that considered correlations between PMBOK and ISO criteria.
090906 - Discovered a company that has hired someone to accomplish part of the
090907 - scope for "Communication Metrics."  Panel discussion on PBMOK and ISO
090908 - did not address how these standards are being used or could be used to
090909 - improve management.
090910 -
090911 -
090912 -
090914 -  ..
0910 -
0911 -
0912 - PMI Project of Year Award
0913 -
091301 - Jenny Strbiac, PMI Vice President of this region, awarded the Region
091302 - III Project of the Year Award to Raychem for the Ultratech Division
091303 - Manufacturing Plant project in Tijuana, Mexico.
091305 -  ..
091306 - Jenny introduced John Kahl and Doug Ballon to receive the award. Due
091307 - to a tight schedule, ...
091309 -  ..
091310 -
091311 -                      there was not enough time
091312 -
091313 -    ...for John and Doug to pass along their ideas and "processes" that
091314 -    made this project worthy of being singled out.  For example, Doug
091315 -    explained in a meeting on July 26, that he and John took a lot of
091316 -    time to communicate with involved parties, using a methodology they
091317 -    call "Customer Listening" ref SDS 12 line 333.
091319 -  ..
091320 - An article in the December PMJ on page 5, reporting a study that
091321 - "communications" is a major determinant of project success, shows why
091322 - Raychem's ideas are so important under PMBOK "Risk Management"
091323 - requirements.  How did they find the "time" to do this?
091325 -  ..
091326 - PMI is to be applauded for recognizing Raychem's outstanding project.
091327 - Sharing the why and wherefore of this success and its relation to the
091328 - PMBOK is one way to use ISO criteria for "Continual Learning" under
091329 - discussion by this evening's distinguished panel.
091330 -
091331 -
091333 -  ..
0914 -
0915 -
0916 - Panel Discussion
0917 -
091701 - The subject for this panel Discussion was:
091702 -
091703 -            The Effect of International Project Management Standards
091704 -            on Major Multinational Corporations.
091705 -
091706 - It is described in PMI's Newsletter as explaining the impact of
091707 - international project management standards on multinational
091708 - corporations, and consideration of what those standards should be
091709 - (PMBOK? ISO 9000 and beyond?) and who should establish and maintain
091710 - them.
091712 -     ..
091713 -    Background - Analysis
091714 -
091715 -    This issue is part of the scope contemplated by the original NCC
091716 -    PMI Event plan for 1996 ref SDS 8 line 83, and ref SDS 8 line 119.
091717 -    It was dropped from the Event scope, however, inclusion at this PMI
091718 -    event shows interest by the membership.  The panel this evening did
091719 -    not identify a single management standard nor offer any ideas on
091720 -    whether any particular standard should be changed based on actual
091721 -    use; nor was there comment about differentiating the roles of PMI
091722 -    and ISO.  These remain fertile topics for future events.  What do
091723 -    ISO and PMBOK say about following up these omitted issues?   Do we
091724 -    publish what happened and create an inventory of open questions?
091725 -
091727 -     ..
091728 -    PMBOK and ISO
091729 -
091730 -    These standards were considered in evaluating and comparing PMBOK
091731 -    and ISO 10006 at ref SDS 11 line 55.
091732 -
091734 -     ..
091735 -    Panel of Distinguished Executives
091736 -
091737 -    Moderator: J. Boone Emmons
091738 -               Founder and President Emmons & Associates
091739 -
091740 -       It was difficult to hear Boone because the audio system
091741 -       initially did not work correctly.
091743 -        ..
091744 -       His introductory remarks were brief and bland.
091745 -
091747 -     ..
091748 -    Roger B. Glaser
091749 -    Schedule Administrator, San Diego Gas & Electric
091750 -
091751 -       It was difficult to hear Roger because the audio system
091752 -       initially did not work correctly.
091753 -
091754 -       Roger explained PMI; membership is now at 16,000.  He did not
091755 -       seem to address the forum topic of ISO nor how it relates to the
091756 -       PMBOK, as set out in the notice of the Event, ref SDS 22 line
091757 -       97.
091758 -
091760 -     ..
091761 -    John Kahl
091762 -    Project Management Processes at Raychem
091763 -
091764 -       John gave a good presentation.  He had energy and excitement
091765 -       about the subject.  John showed an overhead graphic of three
091766 -       overlapping circles with the letters "T", "B" and "P" for
091767 -       Technical, Business and People.  He said Raychem is a $1.5B
091768 -       company that has a lot of international sales which require ISO
091769 -       compliance.
091771 -  ..
091772 -
091773 -                        There was not enough time
091774 -
091775 -       ...for John to explain how ISO and PMBOK have improved his
091776 -       management practice at Raychem.
091777 -
091778 -          I asked John after the event why he did not mention
091779 -          Communication Metrics?
091781 -           ..
091782 -          John said he mentioned "communications."
091784 -           ..
091785 -          We considered briefly that "communications" to most people
091786 -          means meetings, filling out forms, calls, fax, email, i.e.,
091787 -          creating information, per ref SDS 23 line 132.  Communication
091788 -          Metrics distinguishes between information and knowledge, per
091789 -          ref SDS 3 line 104.  Citing "communications" merely gets
091790 -          everyone to nod in silent assent that we need more meetings,
091791 -          cellular phones, and better email, when in fact these are the
091792 -          cause of difficulties, because...
091794 -  ..
091795 -                            There isn't enough time
091796 -
091797 -              ...to make the connections, essential to sound management
091798 -              practice, between "new" information and "old" information
091799 -              which ISO calls "traceability."  We either need to assign
091800 -              more people to do this, or use automation to make these
091801 -              connections faster and more accurately.  Since everybody
091802 -              is downsizing these days, ref SDS 20 line 88, we don't
091803 -              have more people.  How then can automaton help us convert
091804 -              all this stuff on the Information Highway into useful
091805 -              knowledge to carry out the ISO requirement for Continual
091806 -              Learning?
091808 -           ..
091809 -          Calling for better "communications" cannot move the world
091810 -          ahead, because people don't know what to do about it.  People
091811 -          need help making the connection between "communications" and
091812 -          "knowledge" which requires the "connections" called out in
091813 -          the ISO criteria John feels is helpful.
091815 -           ..
091816 -          Will send him the review of PMJ article on communications as
091817 -          an essential ingredient of risk management, per ref SDS 23
091818 -          line 75.
091819 -
091820 -               [Did this at ref SDS 25 line 77.]
091821 -
091823 -     ..
091824 -    Daniel P. Ono, PMP
091825 -    National Project Management Director
091826 -    AT&T Global Business Communication Systems
091827 -
091828 -       Dan said he had nothing to contribute on ISO use.  He agreed to
091829 -       participate on the panel so he could hear what the other panel
091830 -       members have to say.
091831 -
091833 -     ..
091834 -    Tim S. Oey
091835 -    Program Manager
091836 -    Project Management Global Tracking System
091837 -    Apple Computer
091838 -
091839 -       Tim said some Apple factories are ISO certified.  This is a
091840 -       helpful marketing tool, because international customers want ISO
091841 -       compliance.
091843 -        ..
091844 -       He noted that compliance with ISO does not necessarily result in
091845 -       better products, performance or earnings.  This echoes Morris'
091846 -       comments the other day at ref SDS 19 line 266, indicating Chips
091847 -       has deferred efforts to become ISO certified.
091848 -
091849 -
091851 -     ..
091852 -    Rich Umphress
091853 -    IBM
091854 -
091855 -       I was unable to correlate Rich's remarks with the topic.
091856 -
091857 -
091859 -     ..
091860 -    Sherri Yohe
091861 -    Software Engineering Process Group
091862 -    Motorola Semiconductor Products Sector
091863 -
091864 -       She gave an excellent talk on how Motorola uses ISO to advantage
091865 -       in its manufacturing processes, but did not say how it has
091866 -       helped their "management" process, which is the nexus between
091867 -       ISO and the PMBOK.
091868 -
091870 -     ..
091871 -    Communication Metrics
091872 -
091873 -    I asked the last question, requesting the panel to explain how
091874 -    firms implement requirements for "aligning communications" in the
091875 -    PMBOK, called traceability and continual learning in the ISO 10006
091876 -    standards; how have their work practices changed as a result of ISO
091877 -    management standards?
091878 -
091879 -        The moderator said there was time for only one response. There
091880 -        was an initial pause among the panel.  Finally Sherri Yohe
091881 -        asked me to clarify the question.
091883 -         ..
091884 -        I explained the discussion with Sterling (below) about how his
091885 -        company has hired someone to provide communication support, and
091886 -        wonder if this is happening at Motorola, AT&T, Raychem, Apple,
091887 -        IBM, or anywhere, as a component of reengineering the practice
091888 -        of management?  I mentioned the article in PMJ reporting a
091889 -        study showing failed communications are a primary cause of
091890 -        project difficulties, ref SDS 23 line 112, but no solution is
091891 -        offered, ref SDS 23 line 430.  Is anyone else using ISO
091892 -        processes to solve it, as Telematics seems to be trying?
091894 -         ..
091895 -        Sherri said Motorola has a senior management group to support
091896 -        formulation of business practices that meet ISO criteria.  She
091897 -        feels this high level interest helps make their continual
091898 -        effort to improve work processes at Mortorla a success.
091900 -         ..
091901 -        This response closed the evening program.
091903 -         ..
091904 -        I visited with Sherri and her colleague Jim Furrow at the panel
091905 -        table after the event closed.  She asked if her response was
091906 -        adequate?  I explained the concern about productivity of
091907 -        meetings and other executive communications, cited by Eric
091908 -        Jennet, a PMI founder, in an article he wrote for the Jan 1994
091909 -        PM Network p. 6, ref SDS 1 line 219.  How has Motorola used ISO
091910 -        criteria for traceability and continual learning so Sherri and
091911 -        Jim and their boss can do their work more productively?
091913 -         ..
091914 -        Sherri said her boss usually has a list of talking points for
091915 -        meetings.  She said he distributes his list after meetings,
091916 -        showing notations like "Atta girl" to designate where a good
091917 -        effort was made in a meeting; or, "Needs clarification!!" and
091918 -        so on.  Sherri feels this feed back alerts attendees about the
091919 -        quality of their work, which is an objective of ISO criteria.
091921 -         ..
091922 -        I asked which ISO section this practice reflects and when was
091923 -        it instituted at Motorola?  Sherri said her boss has always
091924 -        done this, even before ISO was introduced at Motorola.  We
091925 -        considered briefly whether this suggests ISO has not helped the
091926 -        management process of converting information into knowledge at
091927 -        Motorola, and whether more can be done to improve earnings
091928 -        through better communications using ISO processes?
091930 -         ..
091931 -        Sherri asked me to submit information about Communication
091932 -        Metrics, so she and her colleagues can consider more carefully
091933 -        how their management practices can be improved by ISO.
091934 -
091935 -            [Did this at ref SDS 27 line 32.]
091936 -
091938 -     ..
091939 -    Sterling Jensen
091940 -    Telematics International, Inc.
091941 -
091942 -    Sterling sat at our table and during dinner prior to the panel
091943 -    discussion he offered incites about how ISO is being implemented at
091944 -    Telematics.
091945 -
091947 -         ..
091948 -        Communication Manager
091949 -
091950 -        SDS supports Traceability and Continual Learning called for by
091951 -        ISO criteria.  A new class of worker is needed to use SDS.
091952 -        ref SDS 3 3279, because executives feel...
091953 -
091954 -                           There isn't enough time
091955 -
091956 -            ...to apply sound management practice.  An article in PM
091957 -            Network reviewed on 951212, ref SDS 23 8473, and discussion
091958 -            with Intel on 950927, ref SDS 16 3316, show that automated
091959 -            integration of key management tasks are needed, so people
091960 -            can work faster and more accurately, but, it takes a
091961 -            dedicated person to transition new methods and tools, like
091962 -            the ancient scribe.  It, also, requires special skills to
091963 -            connect information so understandings are aligned with
091964 -            prior work, commitments, contracts, laws, regulations and
091965 -            documents. These skills require years of experience to
091966 -            acquire.
091968 -         ..
091969 -        We considered ideas developed on 951114 for PMI's Asilimar
091970 -        Conference to present a concept of drawing on the ranks of
091971 -        early retirees to fill the growing need for communication
091972 -        managers, ref SDS 21 5831  This new and fast growing group of
091973 -        managers has the experience needed to fill this new role.
091975 -         ..
091976 -        Sterling said this is his role at Telematics.  He was hired to
091977 -        provide communication support.
091979 -         ..
091980 -        He took early retirement from Hughes, and was hired at
091981 -        Telematics to align communications with prior understandings,
091982 -        commitments, contracts, calls, meetings and correspondence, and
091983 -        maintain shared meaning for the period required to accomplish
091984 -        organizational objectives, action items.  He said there are
091985 -        growing demands for his time.  I suggested this portends the
091986 -        growing impact of the Information Highway.  More information
091987 -        means we need more knowledge which is what the communication
091988 -        manager produces.
091989 -
091991 -             ..
091992 -            Concept for PMI Event
091993 -
091994 -            Possibly Sterling could be worked into the program to
091995 -            explain his work at Telematics, ref SDS 21 line 311.
091996 -
091997 -                [See follow up at ref SDS 29 line 39.]
091999 -         ..
092000 -        Sterling asked about getting a copy of ISO 10006, and went to
092001 -        the table where the moderator said copies were available.  But
092002 -        by the time he got there all of the copies had been taken.
092004 -         ..
092005 -        I told him I will send him a copy of ISO 10006.
092006 -
092007 -           [Did this at ref SDS 26 line 35.]
092008 -
092010 -  ..
092011 - Jim Pennypacker
092012 -
092013 - After the panel discussion, Rosanne Sykes pointed out Jim Pennypacker,
092014 - Editor-in-Chief of PMI publications.  I introduced myself and asked if
092015 - publication of the NWO paper is on track, per our discussion on
092016 - 951026. ref SDS 17 9932
092017 -
092018 -      [On 960125 followed up. ref SDS 31 0001
092020 -       ..
092021 -      [On 960419 submitted article to publicize Asilomar Conference.
092022 -      ref SDS 32 0001
092024 -  ..
092025 - Jim said it is.  He plans to create headnotes and will send a copy of
092026 - his ideas before the article is published.
092028 -     ..
092029 -    Risk Management, Communications -- No Solutions!!!
092030 -
092031 -    I mentioned the Dec PMJ article on risk management fails to define
092032 -    key elements of a study, and offers no ideas on how to improve
092033 -    communications, ref SDS 23 line 460.  It contends "communications"
092034 -    is a major cause of project problems, but does not draw any
092035 -    connections with PMBOK practices that require change, clarification
092036 -    or greater efforts to apply.  Jim said he is promoting a new
092037 -    feature for letters to the editor so readers can dialog about such
092038 -    matters with the authors of articles.
092039 -
092041 -     ..
092042 -    Authority Essential to Project Management
092043 -
092044 -    I mentioned concerns about viability of PMI relative to PMP and
092045 -    reports in the IT sector that "project management" is failing, ref
092046 -    SDS 9 line 268.  This concern is reflected in the same PMJ article
092047 -    on project risk which found "Authority" is critical to successful
092048 -    management, ref SDS 23 line 379.  Jim indicated there is debate
092049 -    within PMI about the role of "authority" of project manager as
092050 -    essential ingredient based on the tradition in construction and
092051 -    other contract settings. He suggested I submit analysis of evidence
092052 -    showing current trends and recommendations for correction by PMI,
092053 -    ref SDS 9 line 537.
092054 -
092055 -        [Did this at ref SDS 28 line 63.]
092056 -
092057 -
092058 -
092059 -
092060 -
0921 -
Distribution. . . . See "CONTACTS"